This is the brand.

2018 IDENTITY STANDARDS & STYLE GUIDE

DRAFT JANUARY 2018

DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 1 Table of Contents

OUR BRAND...... 5

MASTER LOGO...... 6

ACADEMIC MARKS...... 8

UNIVERSITY SEAL...... 10

ATHLETIC MARKS...... 12

UNACCEPTABLE USAGE EXAMPLES...... 14

BRAND COLORS...... 16

TYPOGRAPHY...... 18

ICONOGRAPHY...... 20

PHOTOGRAPHY...... 22

BRAND VOICE...... 26

BRAND SAMPLES...... 32 Our Brand Every word. So, what is our brand?

The Wittenberg brand is made up of many elements. It’s more than just our name or Every story. logo. It’s more than our colors, our Seal, and our motto. While our brand identity is made up of these components, our brand also includes what we do, what we say, the way we look, our history, present-day actions, and our vision for the future. It’s Every student. the message we stand by and demonstrate to the world as an organization and as individuals. It’s the emotional response people have when they hear our name. It’s the way people feel when they step onto campus. It’s the shared vocabulary we use when Faculty. Staff. we speak. It’s the way we treat each other and the way we welcome our guests. All of these attributes distinguish Wittenberg from other and . At its core, Every photo. our brand is the essence of the institution. The Wittenberg mission is to provide a liberal arts education dedicated to intellectual inquiry and wholeness of person within a diverse residential community. Reflecting our Every color. Lutheran heritage, we challenge students to become responsible global citizens, to discover their callings, and to lead personal, professional, and civic lives of creativity, service, compassion, and integrity.

Every font. Our brand comes to life when our students, alumni, faculty, and staff go out in the world and live the words of our mission.

Every logo. HOW SHOULD THIS DOCUMENT BE USED? This document as a blueprint to help maintain our 172-year reputation. - wide adoption of these standards is imperative for strengthing our brand and ensuring a single, coherent identity for the university. It all makes up the Wittenberg brand. The Office of University Communications must approve any media that is created that carries any official brand symbol of statement. This is includes all printed, electronic, and environmental matierals. Email [email protected] for specific inquiries or approval requests.

DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 5 The Wittenberg Gothic Logo

Master Logo Consider our logo a “first impression” of our brand. It’s something to hold dear and protect. After all, it’s our most valuable, visible core asset. It represents and reinforces everything

we stand for. Hold it dearly, use Clear Space it carefully, and let the following 0.125”

guidelines help you in using it 0.125” 0.125” Minimum Size, Height: 0.25”

correctly. 0.75” 0.125”

The Wittenberg Gothic Logo was designed by a typographer specifically for the university and unveiled in the early 1970s. This is the official trademark logo of the university. The typeface is not available publicly, and should not be used for any purpose other than appearing as the Wittenberg Gothic Logo. The logo must The Wittenberg Gothic Logo, Reversed The Wittenberg Gothic Logo, Grayscale The Wittenberg Gothic Logo, Black never be truncated to appear as ‘Witt.’

ACCEPTABLE TREATMENTS: The logo can appear in red or white in color documents, red against a light background or white against a dark background. Black is acceptable only in black-and-white documents.

The Wittenberg Gothic Logo, Reversed on Red The Wittenberg Gothic Logo, Reversed on Photo The Gothic W Master Logo The logo must not be violated by overlaid text or graphics, and all surrounding (“The Winged W”) elements must be clear of the logo by 10% of its width. The logo must not be bisected, stretched, or otherwise manipulated in any fashion.

6 — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 7 School of Graduate & Professional Studies Logo, Full-color

School of Graduate & Professional School of Graduate & Professional School of Graduate & Professional Studies Logo, Black Studies Logo, Red Studies Logo, On Red Academic Marks

School of Graduate & Professional Our School of Graduate & Professional Studies Logo, Specific Program, Full-Color Studies has a custom graphic treatment that is available for use in both internal and external communications. Internal graphic treatments are available for all

Office/Department university departments and offices. Logo (Office of Admission Logo), Full-Color ACCEPTABLE TREATMENTS: The logos can appear in red or white in color documents, red against a light background or white against a dark background. Office of Admission Black is acceptable only in black-and-white documents.

The logos must not be violated by overlaid text or graphics, and all surrounding elements must be clear of the logo by 10% of its width. The logos must not be

bisected, stretched, or otherwise manipulated in any fashion. Examples of Department & Office Logos, Office of University Office of Alumni Department of Full-Color Communications Engagement Biology

8 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 9 The Official University Seal

University Seal The Wittenberg Seal proudly displays a written and a visual representation of the Wittenberg motto, the founding year, university name, and location. It’s a reflection of the university’s history and is a symbol for its excellence. Its use is reserved for moments of distinction, university honors, and events determined by the Office of the President. University Seal, Red University Seal, Grayscale University Seal, Reversed with 25% Opacity

ACCEPTABLE TREATMENTS: The Seal should appear in red, grayscale, or white (reversed) on full color documents such as official correspondences from the Office of the President, the Board of Trustees, or more general University communications. Metallics such as gold and silver, can be used, but should be reserved for special events, commencement materials, diplomas, and admission acceptance materials. This is a prestigious mark and should be treated as such.

The Seal must not be violated by overlaid text or graphics, and all surrounding elements University Seal, “Silver” University Seal, “Gold” must be clear of the Seal by 10% of its width. It must not be bisected, stretched, or otherwise manipulated in any fashion.

The Seal should never be used for day-to-day communications or campus events unless approved by the Office of University Communications.

10 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 11 Athletic Logo Full Color Athletics Marks

The Wittenberg Athletics logo features the classic “Gothic W” and the official Tiger. This is the primary athletics mark and is featured on uniforms, publications, signage, and many other official uses.

ACCEPTABLE TREATMENTS: The primary athletics mark is best deployed in three-color format (red, white, black) but may appear in two colors or one color. Against dark backgrounds, the ‘Gothic W’ may be displayed in white, resulting in a two-color logo. In grayscale documents, the Tiger should appear in black (100%) and white, and the Gothic W may appear as a screen of black, normally anywhere between 35% and 70%, depending on usage. The Tiger should not appear in any colors besides black and white, and must not be transparent in any way (the background must never show through the Tiger). Contact the Sports Information Office for two-color or one-color files.

The Athletic Tiger “Ezry” Athletic Logo, Grayscale Athletic Logo, Black Athletic Logo, One Color

DESIGN CONSIDERATIONS: Designers should consider the horizontal center of the primary athletics mark to be centered within the middle ascender of the W, not the measured center. In short, ignore the “wing” when centering the W.

The logo must not be violated by overlaid text or graphics, and all surrounding elements must be clear of the logo by 10% of its width. The logo must not be bisected, stretched, or otherwise manipulated in any fashion.

12 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 13 University

NEVER stretch or squeeze NEVER increase the size of NEVER change the font of NEVER move any part the logo. any part of the logo. any part of the logo. of the logo.

NEVER change the color of the logo NEVER recreate the logo. NEVER use a low resolution to anything other than what is version of the logo. stated in the next page.

Unacceptable

NEVER stretch or squeeze NEVER change the color of NEVER incorporate NEVER add a pattern to NEVER manipulate any the logo. the logo to anything a photo into the logo. the logo. part of the logo or add Usage other than red, white or unnecessary effects. black. Examples

Our visual identity has been carefully crafted and should be used thoughtfully

and consistently in order to build and NEVER stretch or squeeze NEVER incorporate any other NEVER add extra shapes or NEVER rotate or transform the Seal. elements into the Seal or colors to the Seal. the Seal. protect the University’s brand image. change the text in any way.

University brand elements must be reproduced from official artwork only. They cannot be recreated, rearranged, distorted or altered under any circumstances. To ensure consistency, do not alter the sanctioned visual identity elements in any way. The use of all university visual identity elements must be approved by University Communications. NEVER stretch or squeeze WNEVER change the font NEVER incorporate NEVER change the color NEVER replace any the logo. of any part of the logo. a photo into the logo. of the logo to anything portion of the logo. other than what is stated in the next page.

14 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 15 PRIMARY PALETTE

Main Wittenberg Red (For Print) Pantone 200

CMYK: 16, 100, 87, 6 RGB: 195, 0, 47 #c2002f

Main Wittenberg Red (Web Use Only) RGB: 153, 0, 0 #990000

Pantone 7540 Pantone 7499 CMYK: 51, 7, 28, 0 CMYK: 1, 5, 27, 0 RGB: 125, 191, 188 RGB: 243, 228, 178 #7cbfbb #f2e4b1

Brand Colors ACCENT PALETTE

Pantone 130 Pantone 1205 Pantone 7530 Pantone 7527 The Wittenberg red is bold, confident, CMYK: 2, 38, 100, 0 CMYK: 3, 10, 53, 0 CMYK: 36, 38, 48, 3 CMYK: 15, 13, 21, 0 RGB: 247, 168, 0 RGB: 250, 223, 141 RGB: 165, 148, 130 RGB: 216, 210, 196 and often one of the most easily #f7a700 #f9df8d #a49382 #d7d1c4 identifiable elements that help make Pantone 562 Pantone 563 Pantone 647 Pantone 644 up our visual identity. CMYK: 95, 34, 64, 19 CMYK: 59, 6, 36, 0 CMYK: 90, 64, 20, 4 CMYK: 38, 20, 7, 0 RGB: 0, 110, 98 RGB: 103, 186, 175 RGB: 39, 96, 146 RGB: 156, 182, 211 #006e62 #67baaf #265f92 #9cb6d2 DESIGN CONSIDERATIONS: Correct usage can be equally as important as the use of our logo. Using it consistently and often is essential to reinforcing the Wittenberg brand. Our palette is built from our heritage and is visible all NEUTRAL PALETTE throughout our campus. The chosen palette helps unify what our brand stands for. It is a direct reflection of our institution and one of the easiest ways to Grayscale recognize the University’s brand on the web and in print. While our palette 0-100% Black is flexible, it’s important the colors are used with sophistication and thought. Always have a sense of hierarchy when using the carefully chosen colors. White RGB: 255, 255, 255 #ffffff

16 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 17 PRIMARY FONT FAMILY: SECONDARY FONT FAMILY: MERRIWEATHER FRUTIGER

Typography Aa Aa AaBbCcDdEeFfGgHh AaBbCcDdEeFfGgHh Although our brand has one unified IiJjKkLlMmNnOoPp IiJjKkLlMmNnOoPp voice, Wittenberg has many tones of QqRrSsTtUuVv QqRrSsTtUuVv WwXxYyZz voice that need to be expressed. Our WwXxYyZz 0123456789 brand fonts help us tell our story and 0123456789 !@#$%^&*()_+{}|:

Merriweather can easily and publicly be downloaded for free through Google Helvetica Neue Font Family Arial Font Family fonts. Frutiger font licenses have been purchased for the University, and the font is readily available for installation through the Office of University Communications. When our primary and secondary fonts are unavailable, the supporting, accepted fonts should be used in certain publications and a Aa formats such as email marketing or web communications. Samples of how AaBbCcDdEeFfGgHhA AaBbCcDdEeFfGgHhIi to use the University’s typography can be found throughout this guide. IiJjKkLlMmNnOoPp JjKkLlMmNnOoPpQq If you need further assistance, contact University Communications. QqRrSsTtUuVv RrSsTtUuVvWw WwXxYyZz XxYyZz 0123456789!@#$%^&*()_+{}|:

18 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 19 Iconography

Wittenberg’s system of iconography has been established to diversify its visual communications. Icons can be used to do many things, such as: help establish place, provide wayfinding, create interest, call attention to specific information, or even take place of an image.

DESIGN CONSIDERATIONS: The icons on the following page give an example of the style of icons that should be used in print and in web. A system of icons can be provided by University Communications.

20 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 21 Photography Because words are not enough to tell our story, we use photography. The same energy and emotion that happens on campus should always be captured in university photography. It’s important, when appropriate, to show a range of images and subject matter to capture and reinforce our brand positioning.

CONSIDERATIONS: Our approach uses a shallow depth of field to let the subject stand as the main focal point. Our images can be described as vibrant, vivid, energetic, and inspiring. We have carefully shot and selected the best photo options to be used throughout University communications. In order to improve legibility in cases where type or a logo is laid over top of an image, a photo may need darkened, or a dark overlay may need to be applied. If further guidance is needed on selecting the best photography, please contact the Office of University Communications.

22 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 23 Mono & duotones can help tell even more of a story. Using a duotone or monotone image, you can convey Wittenberg’s personality while allowing the typography and message to take center stage. Also, with all of the great photography of our active campus, sometimes it’s good to take a break from full-color imagery. Examples

Admissions Print Piece Our four-year graduation guarantee ensures that with GENERAL MESSAGING proper planning, students will graduate in four years (rather than the five-to-six-year average of many universities). If you This is where it happens. meet the minimum criteria, you’ll have your degree in hand Welcome to Wittenberg University. without being charged any additional tuition or fees.

What happens here will change everything. What happens CLUBS AND ORGANIZATIONS here is everything. You’ll learn. You’ll grow. You’ll do all This is a campus of doers. that stuff brochures tell you you’ll do. But you’ll do

even more. You’ll find something you didn’t know about Just take a walk around campus, and you’ll see it: yourself. You’ll make mistakes. You’ll achieve greatness. Things are happening. With more than 125 student And betterness. You’ll make up words. Like betterness. clubs and organizations, you’ll find plenty to do. All it takes is the right canvas for your painting — the right page for your story. One that’s not too big and not We have what may be the most energetic campus in too small. One where there’s so much going on, so many the country. Our students are a community of thinkers, opportunities to shine, that you can’t help but rise to leaders, players, and most importantly, doers. Whatever every occasion. Welcome to Wittenberg University. your passion, whatever your interest — whether it’s comic books or sailing, cave exploration or physics — a group See for yourself. Schedule a campus visit. of like-minded students is likely waiting for you. Want to See yourself here? Apply now. get political? Join the College Democrats or Republicans. Interested in Greek life? We have 12 active sororities and ACADEMICS fraternities. Want to lead? Our influential Student Senate This is what you’ll learn. holds real power, managing an annual budget of more than $300,000. And if you don’t find what you’re looking for, At Wittenberg, coursework is about more than hitting the start your own club. Even with a campus as active as ours, books. It takes you out of the classroom and into the field, Brand Voice there’s always room for more. into the lab, and into the world. Take a look at our course catalog, and you’ll find more than 900 courses. Challenging LOCATION courses that will engage and inspire you, push your thinking This is the center of everything. Our brand voice is how we express in new directions, and quite possibly change the way you We’re in the middle-ish part of the country and on the left- will look at the world. You’ve just got to decide on a couple our personality through words, hand side of . Close to just about everything, and right of details: Take classes with friends or go it alone? Raise smack dab where you’ll want to be. both written and spoken. It’s not your hand or take detailed notes? Stay in your seat or go in the field? Focus on your major or mix things up? only about what we say, but also Wittenberg University is set in Springfield, Ohio. It’s not a tiny, one-horse college town, and it’s not lost in a Whatever path you take, a Wittenberg education consists downtown cityscape. We like to think of Springfield as the way that we say it, and the of three parts: a broad liberal arts base, intensive work in “extra medium” — small enough that there’s plenty within your major, and your choice of either a minor or a course of walking distance, and big enough to offer world-class arts impression it makes on everyone electives. We also focus on strong speaking, writing, critical and culture, recreation, and internship opportunities. thinking, and research skills. It’s a balanced mix that will who reads or hears about us. prepare you for graduate school, your career, and the Since it’s just a couple of hours from almost anywhere world beyond. (and a short flight away from New York City, Boston, or Washington, D.C.), Wittenberg is right in the center of everything.

26 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 27 OUT IN THE WORLD APPLICATION, TUITION, AND FINANCIAL AID University Website Mission, History & Traditions This is where you’ll go. This is what it takes to get in. HOMEPAGE A commitment to academic excellence. Students get a lot out of the Wittenberg experience, Just bring your passion, your brain, and your desk lamp. Wittenberg University From Myers Hall to the Kissing Bridge to an age-old and they take it with them wherever they go, as a We can help with the rest. A TOP-RANKED LIBERAL ARTS COLLEGE IN academic Commencement ritual, Wittenberg is immersed student and beyond. SPRINGFIELD, OHIO in tradition. These traditions have been created by Admission. We look at more than grades. More than test an inimitable history that began in 1845. Together,

“Having light, we pass it on to others.” It’s something you’ll scores (in fact, submitting your test scores is optional). We Witt Commitment Wittenberg’s history and traditions make the university hear a lot at Wittenberg. It’s our motto. It’s on our Seal. look at students. We look at people. We even talk to them. Our promise to you distinctive in American higher education. It’s on a big rock at the campus entrance. Which is why we recommend scheduling an admission We’re committed to guiding you through the next four Strategic Planning interview, so we can get to know you in person, not just years as a full-fledged member of our active, engaged And whenever they leave campus, Wittenberg students are on paper. learning environment, one defined by academic excellence, Wittenberg University is actively engaged in defining its passing the light along to others in some incredible ways. high-impact practices, and a storied athletic tradition. Will it future through a comprehensive strategic planning process Whether it’s traveling the globe in a study-abroad program, We want students with a commitment to service and be hard? Most likely. Will we push you? Absolutely. Will you designed to propel the college to new heights of excellence. continuing on to graduate school or a career, or heading leadership as well as academic accomplishment. Students love where the journey takes you? Without a doubt. out into the community performing volunteer work, they with ambition. Students who care. Sound like you? Then Why Wittenberg?

make a pretty big impact. let’s talk. Explore campus this summer. Wittenberg provides a uniquely active and engaged learning Our campus has been widely acclaimed for its beauty environment that instills in its students the skills and It’s about sharing the experiences, the knowledge, and the To apply, submit an application online at wittenberg.edu and award-winning architecture. We think you’ll agree that confidence to make an impact on the world. insight you gain at Wittenberg and carrying them with you or use the Common Application at commonapp.org. it’s one of a kind. During your visit, we want you to meet throughout all your life’s successes. Because once you’ve You’ll also need your high school counselor to submit your the amazing people that make Wittenberg the special ADMISSION got the light, you’ll take it to some pretty amazing places. Secondary School Report. place it is. Active and Engaged An affordable education leading to a lifetime of success. ATHLETICS Scholarships and Financial Aid. The value of a ABOUT This is what it feels like. Wittenberg education is immeasurable, but the cost of it is Schedule a Visit A Distinctive, Life-Changing Education On the field or in the stands, Wittenberg spirit is a powerful much more manageable. There are a number of scholarship This is the Center of Everything A Lutheran-affiliated liberal arts college in the heart of thing. Can you feel it? You will. and financial aid options to choose from to make your We’re in the middle-ish part of the country and on the left- Southwest Ohio, Wittenberg enjoys a national reputation education an even greater value. hand side of Ohio. Close to just about everything, and right for excellent academic standards and is widely known for its What’s big and red, stands on 6,522 feet, and makes a smack dab where you’ll want to be. friendly and welcoming atmosphere. Guests on our campus, noise like a thundering herd? Wittenberg fans at a We won’t pretend that paying for college is fun, but at which is recognized as one of America’s most beautiful, Tiger basketball game. Wittenberg, it doesn’t have to be painful. Nearly 98 percent Academic Programs will quickly feel the friendliness with the first of many of our students receive scholarships or financial aid to This is What You’ll Learn. “Wittenberg Hellos” during their visit. There’s an infectious energy at Wittenberg that permeates reduce the cost of tuition and room and board. At Wittenberg, coursework is about more than hitting the everything we do. Whether you’re in the stands at a home books. It takes you out of the classroom and into the field, Witt by the Numbers football game, on the field with our lacrosse team, or just We believe in making a financial investment in our into the lab, and into the world. What you should know. walking across campus wearing red and white, you’ll know students as well as an intellectual one. It helps make Wittenberg was chartered in 1845 by Ezra Keller and a when you feel it. It’s the spirit that brings us all together, in a Wittenberg education incredibly valuable, and Wittenberg Commitment group of pastors who broke with the German church and competition or at play: we support each other, we cheer surprisingly affordable, too. Our promise to you created the English Evangelical Lutheran Synod of Ohio. each other on, and we celebrate together in victory. And We’re committed to guiding you through the next four with more than a century of athletic achievement, years as a full-fledged member of our active, engaged Life After Witt we’ve got a lot of victories to celebrate. learning environment, one defined by academic excellence, We make a big impact. high-impact practices, and a storied athletic tradition. Will it At 24,000 strong, Wittenberg alumni know success Wittenberg is small enough that you’ll never be just a be hard? Most likely. Will we push you? Absolutely. Will you firsthand. See how they are passing on their light and number, but we have enough athletic opportunities love where the journey takes you? Without a doubt. leading lives of meaning and purpose. that you’ll always have a chance to wear one.

28 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 29 Virtual Tour base in the liberal arts, an intensive course of study in a The Wittenberg Fund The Next Best Thing to a Visit major, and an enhanced course of study that makes up Annual gifts to The Wittenberg Fund support the nationally Let us take you on a guided tour of 37 buildings on over a minor of electives. recognized faculty and classroom experiences, academic 100 acres of rolling terrain. It’s just big enough to be scholarships, and every other component of Wittenberg’s yourself and just small enough to not get lost on the Special Programs mission-driven, student-centered education. way to class. Offering even more. Recognizing that student interests are unique and varied, ALUMNI STUDENT LIFE Wittenberg also offers several options that allow students Alumni Chapters Join an Engaged, Inviting Atmosphere to tailor their Wittenberg paths even more. Connections across the country and around the world. The Wittenberg community welcomes individuals of all Joining an Alumni Chapter is a great way to re-connect faith backgrounds, supports healthy, sustainable living, Community Service with and support your alma mater. Stay informed about the and encourages diversity as shown in its commitment to Serve. Connect. Reflect latest University news and events. expansive multicultural student programming. We provide students with opportunities to serve and connect with the greater Springfield community, and reflect Make a Gift Getting Involved on the service experience to better understand themselves, Having Light, We Pass It On To Others The Office of Student Involvement strives to enrich the community needs, and their responsibility in advancing the We pride ourselves on providing the best liberal arts Wittenberg University student experience by providing common good. education available, and your donations help advance our quality programs, services, and leadership development. mission in every way. Graduate & Adult Learning Courses scheduled around you. Student Leadership PARENTS Flexible course schedules to accommodate your personal The mission of the Wittenberg University Student Senate Throughout its distinguished history, Wittenberg has actively and professional life. Our degree completion programs are a is to promote the interests of both the students and engaged parents in the life of the university through its combination of in-classroom and hybrid courses. Perfect for the university. Parents Association. the non-traditional or adult learner.

Living on Campus All current parents are automatically members of the With seven distinct residence halls, including the perennial association, which plays a critical role in ensuring that the favorite, Myers Hall, the first building ever to grace campus GIVING university continues to provide the high-quality education back in the mid 1800s, first-year students here immediately Support Wittenberg it has for generations. From volunteering at college fairs feel like full-fledged members of our residential community Your gifts support the nationally recognized faculty and in or near their hometowns, to serving as ambassadors for of learners. Wittenberg offers a wide selection of houses classroom experiences, academic scholarships, and every the university at local events, to offering their time and and apartments for our juniors and seniors. other component of Wittenberg’s mission-driven, student- talent in capacities that benefit the campus life experience, centered education. opportunities to serve abound. ACADEMICS Embracing the Life of the Mind Enhancing Excellence for Generations Events & Activities As a nationally ranked Lutheran-affiliated liberal arts The Health, Wellness & Athletics Restoration Expansion Wittenberg University’s campus is an active and vibrant college, Wittenberg University enjoys an outstanding Initiative community of learners. The calendar is filled each year. reputation for excellent academic standards, vibrant Follow the links below for the latest information about coursework in the arts, sciences and humanities, as well some of the university’s most popular annual events. as distinct pre-professional programs including business Ways to Give and nursing. You may be surprised by the many easy ways you can support the Wittenberg mission now and in the future. Majors & Minors Wittenberg donors and volunteers are making a lifelong Where will Witt take you? difference in the lives of generations of students. A Wittenberg education consists of three parts: a broad

30 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 31 ADMISSION POSTER EXAMPLES

Serve. Think Connect. beyond the Reflect. classroom. RESEARCH, INTERNSHIPS, STUDY ABROAD, COLLABORATIVE LEARNING, CLINICAL PLACEMENTS, YOUR EXPERIENCE WILL INCLUDE ATHLETICS, LEADERSHIP DEVELOPMENT, HOURS SPENT IN SERVICE OF THE SERVICE-LEARNING, IMMERSION EXPERIENCES, SPRINGFIELD COMMUNITY. IT’S JUST AND STUDENT-DESIGNED PROJECTS. ONE OF THE WAYS WE BRING OUR DO. EXPERIENCE. LEARN. MOTTO TO LIFE. HAVING LIGHT WE PASS IT ON TO OTHERS.

You will be Teaching is Brand Samples transformed. only part of

WE TAKE PRIDE IN SAYING, their mission. This is how it all comes together. YOU WON’T BE THE SAME YOUR PROFESSORS WILL PUSH YOU TO SUCCEED PERSON ON GRADUATION DAY, INSIDE AND OUTSIDE OF THE CLASSROOM. Here are some examples of our print AS WHEN YOU ARRIVED THAT THEY WILL QUESTION YOUR VIEWS AT THEIR DINNER FIRST DAY ON CAMPUS. TABLE. YOU MIGHT DISCUSS PHYSICS TOGETHER ON and web communications to help you THE TREADMILL, OR EVEN CO-AUTHOR A RESEARCH PAPER ON THE WEEKENDS. visualize and to get a sense of how our brand system comes together.

32 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 33 ADMISSION KIOSK ACADEMIC BUILDING POSTERS EXAMPLES

RANKED

GET EXPERT ADVICE Top 20 ONE OF AMERICA’S Learn from Nationally Top the best. for best classroom More Ohio Professors experience and Green of the Year than professor Colleges any four-year accessibility institution in -PRINCETON REVIEW -PRINCETON REVIEW the state

ADMISSION This is the center of everything.

BE THE CHANGE

PRODUCING INNOVATORS Serve. Big ideas ACTIVE & ENGAGED Love your Connect. welcome. Reflect. journey. Top 50 Most Wittenberg students Entrepreneurial More than perform more than 25,000 Colleges 120 student hours of community

-FORBES organizations service annually. ADMISSION

Gain the skills and LIFE AFTER WITT confidence 13:1 STUDENT-FACULTY RATIO Education to pursue INSPIRED LEARNING FOR LIFE Go ahead. for your your future. Top 10% Ask.

97% placement dreams. nationally in number Most accessible rate into jobs of doctorates earned professors. by alumni or graduate -PRINCETON REVIEW programs

34 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 35 INDOOR CAMPUS WAYFINDING OUTDOOR CAMPUS WAYFINDING

Where are you heading?

DEPARTMENT LOCATION

Academic Programs 2nd Floor Where are you heading?

DEPARTMENT LOCATION

Academic Services 2nd Floor Academic Programs 2nd Floor

Academic Services 2nd Floor Admission 1st Floor Admission 1st Floor Business Office/CFO 3rd Floor

Copy Center Lower Level

Business Office/CFO 3rd Floor Human Resources Lower Level

Mail Room Lower Level Copy Center Lower Level President’s Office 2nd Floor ’s Office 2nd Floor Koch Hall

Registrar’s Office 1st Floor Art Department Weaver Observatory  Ann Miller Gallery  Human Resources Lower Level Student Financial Services 1st Floor Barbara Deer Kuss Science Center Kissell Auditorium Hollenbeck Hall  University Communications 3rd Floor Zimmerman Hall  Mail Room Lower Level

President’s Office 2nd Floor

Provost’s Office 2nd Floor

Registrar’s Office 1st Floor

Student Financial Services 1st Floor

University Communications 3rd Floor

Joseph C. Shouvlin Benham-Pence Center Student Center

Alumni Way Student Center  New Hall  Honoring Wittenberg Alumni for their commitment and countless Student Development  contributions to their alma mater. Woodlawn Hall  Information Desk  Dedicated October 23, 2004, School of Graduate The Wittenberg University Bayley Alumni House   Alumni Association. and Professional Studies Student Involvement  Womyn’s Center  Health Center Lower Level Scheduling & Events  Room 105  Dining Locations  Room 201-221 2nd Floor  Restrooms Bookstore  Elevator   Student Center  Student Mail Room

36 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 37 38 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS DRAFT — 2018 IDENTITY STANDARDS & STYLE GUIDE 39 OFFICE OF UNIVERSITY COMMUNICATIONS

IF YOU REQUIRE FURTHER DIRECTION ON USAGE OF THE UNIVERSITY’S

GRAPHIC ELEMENTS IN PRODUCTION OF YOUR MATERIALS,

PLEASE CONTACT THE OFFICE AT (937) 327-6116.

DRAFT JANUARY 2018

40 WITTENBERG UNIVERSITY — OFFICE OF UNIVERSITY COMMUNICATIONS