Makes Weekdays Strong Days

November16,1970:Our40thYear:$1.00 Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

An indecisive fourth quarter ends iffy spot -TV year Fight shapes up on override of political- broadcasting veto Noncommercial broadcasters move into the target zone Promotion experts continue their search for relevancy

Screen Gems makes weekdays strong days

NOVEMBER 1970 MAGILLA GORILLA Screen Gems (150 color S M T W T F S has other strong 7- minute cartoons) shows that will Premiere week - work successfully tops in its time for you across - period on WPIX, the- board. New York. THE FARMER'S DAUGHTER (101 HUCKLEBERRY half- hours), THE HOUND! YOGI BEAR DONNA REED (276 color SHOW (175 half - 7- minute cartoons) hours), DENNIS THE MENACE (146 half- hours), THE FLINTSTONES FATHER KNOWS (166 -color half - BEST (191 half- hours) hours) and QUICK DRAW McGRAW (135 cartoons).

THE FLYING NUN Call us. On a (82 color half- weekday. hou rs) Premiering now in 35 markets. Screen Gems

HAZEL (154 color half- hours) A team of professional broadcast journalists presenting clearly and concisely the events and people that affect our lives. It cuts through the froth. Gets to the heart of an issue, problem or statement. The approach is more informal, relaxed,. conversational. Become a part of Washington's first and only...

Steve Gilmartin Louis Allen

5:30 & 11:00 PM

Joe McCaffrey

Jim Steer

Fred) Thomas WMALTV THE EVENING STAR BROADCASTING CO. WASHINGTON. D.C. REPRESENTED BY HARRINGTON, RIGHTER & PARSONS. INC. TRUST US

This is the Buddah Group's promotional force. We're your

most valuable record programming tool. We'll give you

honest, up -to -date information on all our records. We'll

try never to steer you wrong. It's important that we

preserve your trust - it's the only way we can stay hot.

(our family)

Back row, left to right: Joe Bilello, Barry Abrams, Joe Fields, Stan Najolia, *Art Kass, Johnny Lloyd, *Neil Bogart, Jerry Sharell, Ron Weisner, Emmett Garner, Cecil Holmes. President

Center row, left to right: Louie Newman, Richard Smith, Jack Hakim, George Morris, Joel Vance, Freddy "Boom Boom" Cannon.

Front row, left to right: Buck Reingold, Ron Mosely, Ed Charles.

UNPIN EYEWITNESS NEWS The Leader in the Southwest...

Warren Fuiks Jerome Davis KDFW-TV

Warren Fulks and Jerome Davis blend their spe- cialities on camera to report the "feeling" behind the "facts" on Channel 4's EYEWITNESS NEWS. Fast moving and informative, EYEWITNESS NEWS covers the Dallas -Ft. Worth market -a sprawling giant that ranks 11th in retail DALLAS -FORT WORTH sales. It's a new kind of newscasting that is making news! Con- The Dallas tact your H R representative for availabilities. Times Herald Station VES R. BOX, President

represented nationally by ClosedCirci/it.

Downhold year that global sales of their product compared performances of stations in will hit $100- million mark or better it. same markets in terms of news, public Because he feels executive departments sales reached estimated affairs and in- and independent agencies are spending International "other" (agricultural, million in 1969, and spurt in fea- too much for too little on public rela- $94 structional and religious) programing. ture -film business this year is expected And no one is prepared to say what tions, President Nixon has directed sharp to bring sales to magic $100 -million commission's next step will be, although curtailment of promotional expeditures level. Sales of filmed series are expected Chairman Dean Burch has indicated in fiscal 1971. Memorandum to all de- to remain at about $60 million, but fea- agency will seek to develop new, sharply partment and agency heads states that ture volume may run as high as $42 defined criteria for use in processing George P. Shultz, director of Office of million, up from estimated $34 million renewal applications. Management and Budget, has been in- in 1969. In sidebar report, Dr. Barry Cole, structed to cut funds of each agency special consultant on renewal -overhaul for broadcasting, advertising, exhibits, project, presented analysis of prime - films, publications, and similar efforts. Woman in wings? time public -affairs programing by sta- President makes clear he is hitting at In knowledgeable Washington quarters tions in top-50 markets. Analysis, drawn excessive promotions, fancy publications there's more and more talk that nomi- from TV Guide week of Oct. 10, report- and extravagant exhibits aimed at lim- nation of Sherman Unger to FCC will edly showed that of 150 network affili- ited audiences. Cabinet members and be withdrawn and vacancy left until it ates, 69 carried no public affairs, local agency chairmen are ordered personally can be filled by Representative Charlotte or network. to implement directive so it is not cir- Reid (R- III.). Mrs. Reid can't join FCC now: Constitution bars member of Con- cumvented through changes in position Who's in charge? or titles or reallocation of resources in- gress from moving to other federal job tended for other purposes. Question created or improved during that con- Appeals -court decision rapping FCC for arises whether directive also covers far- gressional term. (FCC salaries were paying more attention to Atlanta listen- ranging speaking tours such as those raised during this term.) She could go ers concerned about losing classical - indulged in by some members of inde- after resigning from next Congress to music station in sale of WGKA -AM -FM pendent agencies -including FCC. which she was elected two weeks ago. Atlanta (BROADCASTING, Nov. 2) is al- As of late Friday Mr. Unger was still ready having repercussions. Commission staff has asked Juan Racing Asso- Easy pickings in limbo to which he was consigned San soon after his nomination went to Senate ciation what it plans to do about 100- Reporters on assignment from national nearly four months ago. White House 150 complaints received regarding asso- desk of Washington Post have been dig- put hold on his confirmation after it ciation's proposed purchase (for $175,- ging into television- station records to learned he was in dispute with Internal 000) of WKAT -FM Miami. FM, now find out how much was spent on TV Revenue over tax return. under common ownership with WKAT- advertising for candidates in several (AM), duplicates that outlet 50% of heavily contested races for Senate U.S. Erratic record time and programs classical music other in recent election. Some broadcasters 50 %. Association plans to install good - whose stations have been visited say re- This year's slowdown in advertising has music format -which it uses at its porters have no orders to dig as deeply imposed some strange patterns on broad- WJMD(FM) Washington and WKLS(FM) into other types of spending in same cast- billing charts of individual agencies. Atlanta -and replace old monaural campaigns. Fear is that finished article Some that registered big gains in 1969 equipment with stereo gear. will distort TV costs in relation to others -and often for years before that -are But protesters, alerted by Miami Her- and be published in time to influence showing equally big, and in some cases ald columnist, don't want to lose even congressional vote to override President bigger, declines this year. Some are half- station with classical music. So as- Nixon's veto of political- broadcasting turning 1969 declines into 1970 ad- sociation is now attempting to decide bill, aimed exclusively at broadcast vances, and here and there one has whether to change format to provide media (see page 26). added big gain to relatively small one for some classical music, attempt all- Post reporters and editors say they last year, but gains on whole are on classical format for six -month trial picked on TV costs because other fig- modest side. This may be changed when period to determine whether station can ures are harder to come by. By FCC count is completed, but returns proc- be operated profitably on that basis, or rule stations must exhibit records of essed thus far in BROADCASTING'S annual throw in towel. political broadcasting to anyone who agency-billings report divide almost shows up and asks. Reporters searching equally between those showing gains Inflation for comparable estimates for spending and those showing losses. Report will on billboards, newspaper ads, throw- appear in Nov. 23 issue. Not all Washingtonians will be happy aways or anything else can only go to about recent high -priced player acquisi- political organizations -which are prac- tions of Senators baseball team owner, Loaded for what? Mr. work, ticed in hiding such details. Among Robert Short. If Short's plans FCC staff has tab for Denny and Flood states where Post team is working are completed massive study McLain Curt California, New York, Florida, Indiana, of television program service in top-50 will, in part, be passed along to broad- and Texas. markets -first step in plan to overhaul casters in bigger rights demands in 1971. commission's renewal procedures Senators last summer got around $350,- (BROADCASTING, Oct. 12) -and pre- 000 for both full radio schedule and Flicks abroad sented findings to commission in meet- curtailed TV slate. One figure for 1971 U.S. distributors of TV programs abroad ing Thursday (Nov. 12). Officials de- reported unofficially is $10,000 per are optimistic that 1970 may be first clined to divulge results of study, which game for 30 -game TV schedule alone.

BROADCASTING, November 16, 1970: Vol. 79, No. 20 Postmaster: Send Form 3579 to BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 tie football games are for the birds"

WTOP TV sports commentator The Big News. WTOP News is a different, and Warner Wolf says what he thinks. WTOP TV's Big News is a unique better, approach to television news ... If they don't permit tie games mix -a news magazine that blends coverage. If you're in the in professional championship hard news with entertaining Washington area, get some great contests, why allow them in regular comment and probing analysis. news -The Big News at 1:00, 6:00, season games? Let's have sudden Put together by Washington's and 11:00 PM on WTOP TV. death play- offs!" Remarks like largest staff of reporters and these are typical of the provocative commentators, The Big News is commentary and perceptive unique. There are weather forecasts television news coverage that that don't hedge. Informative WTOPTI/ WASHINGTON, D.C. WTOP viewers expect nightly on from liberal opinions and A Post -Newsweek Station conservative analysts. Interesting Represented by TvAR views into Washington society. And more. THE BEST NEWS YOU'LL GET RLL DRY Weelddilef

Broadcasting fourth -quarter survey returns show 60% of Chicago Federation of Labor, owner of WCFL(AM) Chi- TV respondents expect increased national and regional cago and holder of construction permit for channel 38 in spot -TV billings over 1969, 27% feel lower billings loom city, may sell permit to Zenith Radio Corp. Zenith wants

for 1970 and 13% see matching billings. See .. . to use facility for first regular pay -TV outlet. See .. . An iffy year for spot television ... 21 Union may sell Chicago UHF permit ... 45

ARB reports gains in TV viewing levels in 19 markets, de- Boston -based Foundation to Improve Television files test clines in three, in October measurements; sets peace suit against 'Wild, Wild West' syndicated series carried meeting to settle controversy that led one -third of last by WTOP -TV Washington, aimed at outlawing violence in

years subscribers to hold out. See .. . children's TV programing. See .. . ARB finds more homes using TV ... 24 New group sues to tone down TV ... 49

Senate Democrats may attempt to override President's In sharp economy move, Kaiser Broadcasting Corp. cuts veto of political- broadcasting bill this week. NAB issues back expenditures for news and public- affairs program - call to members to contact congressmen and urge them ing -at least temporarily -at each of its five UHF stations. to sustain it and enact 'meaningful' legislation. See .. . Fifty newsmen are laid off. See .. . Hard fight on cutrate politicals ... 26 Down to the bone in Kaiser's news ... 51

Baton Rouge broadcaster warns he might 'twist arms' to Members of Broadcasters Promotion Association hear in- collect second $100,000 for his media group formed to dustry leaders in Houston seminar. Consensus: Practically beat back FCC's proposals to break up crossownerships; everything is superbly sold over medium but medium it-

asks TV and radio owners to give fair share. See .. . self and industry promotion is needed. See .. . Hat to be passed for defense fund ... 34 Can promotion turn down the heat? ... 62

Minority demands for greater roles in educational broad- Internal Revenue Service rules that public- interest law casting echo in Washington as NAEB members find cries firms, which among other things represent public in mat- of racism and tokenism not unique to commercial broad- ters affecting broadcast service, are tax exempt. It issues

casting at their 46th annual convention. See .. . guidelines for classification. See . . NAEB confronts its own racial crisis ... 38 Tax exemption for the Banzhafs ... 67

DeprtmeaLs Broadcasting PROGRAMING 48 Published every Monday by Broad- AT DEADLINE 9 PROMOTION 62 casting Publications Inc. Second -class BROADCAST ADVERTISING 21 postage paid at Washington, D.C., and WEEK'S PROFILE 83 CHANGING FORMATS 55 additional offices. CHANGING HANDS 44 Subscription prices: Annual subscrip- CLOSED CIRCUIT 5 tion for 52 weekly issues $14.00. Add DATEBOOK 12 $4.00 per year for Canada and $6.00 all foreign countries. Sub- EDITORIALS 84 for other scriber's occupation required. Regular 57 EQUIPMENT & ENGINEERING issues $1.00 per copy. BROADCASTING FATES & FORTUNES 70 YEARBOOK published each January, FOCUS ON FINANCE 66 t,..^` $13.50 per copy. FOR THE RECORD 73 ARUM MINUS nag at Subscription orders and address INTERNATIONAL 65 ..., changes: Send to BROADCASTING Circu- lation Department, 1735 DeSales Street, LEAD STORY 21 N.W., Washington, D.C. 20036. On THE MEDIA 34 changes, please include both old and MONDAY MEMO 17 new address plus address label from OPEN MIKE 13 front cover of the magazine.

BROADCASTING, Nov. 16, 1970 7 11 REPRESENTED BY KATZ TELEVISION

Our kind of people!

They're from Augusta, Ga., and know us as a friend. They know Rust Craft Broadcasting's service to their community goes beyond network programming. The young man knows we're instrumental in helping his father earn a better livelihood through our specials, such as, HELP WANTED, exposing discrimination in employment, winner of the San Francisco State College Broadcast Media Award, and THE BLACK EXPERIENCE, a weekly program educating the community as to Black needs, winner of the Georgia Conference on Social Welfare Award. The young lady dances before scenery and lighting produced by our people for the Civic Ballet, of which our promotion man is a board member. She shared our joy in receiving the Esquire Magazine Business in Arts Award for our contributions to her dance company. And both benefit from our efforts to promote harmony among our citizens, efforts that won us the GAB Award of Excellence for Georgia Television Station of the Year. WR DWOTV 12

ANOTHER RUST CRAFT SUCCESS STORY Late news breaks on this page and overeat. Complete coverage of the week begins on page 21. AtßeadIie

Drastic overhaul of ABC -TV schedule ing facilities sufficient for color telecasts. Newsmen would not be prohibited Seven shows will be dropped; three will be added from conducting on -floor interviews. ABC -TV announced late Friday (Nov. without change. Wednesday will also be Rules Committee will review its rec- 13) midseason program changes calling programed 7:30-11 but Room 222 will ommendation after it receives comments for dropping seven programs totaling move back half -hour to replace Make and will then decide on final decision. six hours; addition of three new pro- Room for Granddaddy. At 8 -8:30, new Although binding decision lies in grams totaling three hours; considerable program, The Smith Family, starring hands of Democratic National Corn - reshuffling, and return of three weekly Henry Fonda, will move into 8:30 -9, mittee Chairman Lawrence O'Brien and prime -time hours -including all after Johnny Cash will continue at 9 -10, and 1972 presidential nominating conven- 9:30 Saturday nights-to stations. Young Lawyers will move into 10 -11 tion, DNC staff member said that Rules Three hours that will be returned, period. Committee recommendation carries plus one half -hour not now programed, Thursday will be programed 7:30 heavy weight and will receive careful will bring ABC to within half -hour of to 10:30 with new show, Alias Smith study. weekly total to be required next fall by and Jones replacing Matt Lincoln at FCC's prime -time accéss rule. Some of 7:30 -8:30, Bewitched, continuing as is, WHDH -TV ruling upheld these local periods will have to be re- Granddaddy replacing Barefoot at 9- U.S. Court of Appeals in Washington distributed, however, to meet FCC re- 9:30 and Dan August replacing Odd has upheld FCC's unprecedented deci- quirement that stations carry no more Couple at 9:30- 10:30. sion to strip WHDH -TV Boston of its li- than three network hours per night. Friday will be unchanged from 7:30 cense to operate on channel 5 and to Programs ABC will be dropping in to .9:30, but Odd Couple will go into award facility to rival applicant, Boston January are Young Rebels (Sunday, 9:30 -10 period now occupied by Love Broadcasters Inc. 7 -8 p.m., which will become station American Style, which will be expanded Court, in opinion issued Friday (Nov. time); Silent Forces (Monday, 8:30 -9 back to full hour and replace Tom Jones 13) in 16- year -old case which had been p.m.); Matt Lincoln and The Immortal at 10 -11. before it three times previously, said Hours and Barefoot in the Park half- On Saturday, veteran Lawrence Welk remedies by commission to hour, all on Thursday; Tom Jones (Fri- fashioned Show will move up one hour to 7:30- resolve case were not without an ele- day, 10 -11), and Most Deadly Game 8:30, with new Pearl Bailey Show going ment of novelty." (Saturday, 9:30- 10:30, which now will in and at 8:30 -9:30 9:30 -11 being re- But, it said that commission "soundly join 10:30 -11 as station time). Tom turned to stations. Jones will be scheduled about once formulated" position in case and that monthly on pre -emptive basis. "there was no error." By nights, ABC's new schedule will A new question of access Officials of station owner, Boston go as follows: Commission on Rules of Democratic Herald- Traveler Corp., declined imme- ABC will program Mondays 7:30- National Committee has recommended diate comment. But it was foregone 10:30, moving Let's Make a Deal and that TV cameras be restricted to off - conclusion that Herald-Traveler would Newlywed Game from Saturday into floor positions during business sessions continue to seek court reversal of com- 7:30 -8:30 spot now occupied by Young of 1972 Democratic national conven- mission decision, either in rehearing be- Lawyers. When Monday-night football tion. fore appeals court or through appeal to season is over, movie will go at 8:30- Group, headed by Representative U.S. Supreme Court. 10:30. If pending deal with Lever James G. O'Hara (D-Mich.) made it BBI is composed principally of Bos- Brothers goes through, This Is Your Life clear, however, that plan called for con- ton -area business and professional peo- will be inserted at 8:30 -9 and movies vention- arrangements committee to pro- ple. Attorney Nathan H. David, vice will run to 11 p.m. vide adequate number of off -floor cam- president and 6.31% stockholder, is Tuesday will be programed 7:30 -11 era stations to cover all action and light- former FCC staff member; he was as-

Johnson to AT &T: No charges, the customary independence rejected petition (BROADCASTING, Sept. FCC Commissioner Nicholas Johnson of Presidential appointees" and own his 20, 1996. on Friday (Nov. 13) rejected as "with- "statutory duty to promote the larger In "cement" cases, Federal Trade out merit" petition AT&T had filed ask- and more effective use of communica- Commission was charged with "bias and ing that he disqualify himself from all tions." prejudgment" on question of whether matters involving Bell System. Mr. Johnson also cited FCC's opinion cement industry's pricing system vio- Petition, addressed to Mr. Johnson, in Chronicle Publishing case and Su- lated antitrust laws. However, Supreme Court held that FTC's previously pub- was triggered by speech he gave in Chi- preme Court's ruling in "cement" cases lished opinions on matter did not dis- cago Oct. 19 in which he accused com- as precedents for his conclusion. pany of following policies that qualify it from proceeding against com- produced In August 1969, Chronicle asked Mr. higher prices for consumers and lower panies involved. Johnson to remove himself from par - profits for shareholders (BROADCASTING, Mr. Johnson concluded that public ticipating in hearing on renewal of its Nov. 2). interest is not served only when agency Mr. Johnson said his conclusion that xRON -FM -TV San Francisco. Company or commissioners fail to "search and no grounds exist for his disqualification charged then that Mr. Johnson was question at every hand, inside the was based on "traditional reluctance of guilty of ex parte contacts and general agency as well as outside, the perform- higher courts to remove judges on bias bias against Chronicle, but commission ance of our large national monopolies."

More "At Deadline" on page 10

BROADCASTING, Nov. 16, 1970 9 sistant general counsel during early cant nor a renewal applicant as those meaningful consumer impact until 1973 1940's. terms are generally construed. Since at earliest. That was word from Lloyd Besides WHDH -TV, BBI won commis- these orthodox classifications, and the Singer, vice president, Motorola Systems sion nod over two other competing ap- rules generally pertaining to each, were Inc., speaking at seminar on subject plicants, Charles River Civic Television not meaningfully available to the com- Friday (Nov. 13) at Tarrytown, N.Y. and Greater Boston Television Corp. mission on these facts, that body sound- He said over -promotion before industry Stock in Charles River would be held ly formulated an intermediate position agrees on standards and produces sig- by charitable foundation. for the instant case." nificant programing for medium will Principal issue in case is WHDH -TV'S only confuse and disappoint public. contention that commission, in its Jan. The SDX convention Motorola is making players for CBS's 22, 1969, decision improperly applied EVR system. criteria normally used in choosing Continuing struggle to guarantee free flow and greater among new applicants. It said it should of news effort to inspire youth journalism careers are two top have been treated as renewal applicant to WPIX hearing hits the road goals for Sigma Delta Chi, national and been permitted to rely on its record FCC hearing on license- renewal appli- of performance in defense of its license. journalistic society's president said Fri- day (Nov. 13). Frank Angelo, SDX cation of wprx(Tv) New York will Commission had disregarded per- move from New York to Washington. formance and granted BBI's application president and managing editor of De- troit Free Press, told SDX convention in Hearing Examiner James F. Tierney did principally on grounds of diversification not specify when hearing would resume, of media control and integration of Chicago: "We must be heard above the cacophony of shrill critics because we but Friday's (Nov. 13) session was last management and ownership. Herald- in New York for present. Traveler owns two dailies and Sunday must be certain that society understands that a press which is free and imperfect Walter D. Engels, on stand at close of newspaper in Boston as well as WHDH - is preferable to a press which is con- session, will be further cross-examined AM -FM. BBI has no media interests, and trolled and is considered perfect. SDX by FCC lawyers and Forum Communi- a number of its principals say they will is committed to perfection as a goal and cations Inc. attorneys then. Forum is work at station. bidding to take over facility now oc- Commission decision alarmed broad- freedom as an uncompromisable princi- was cupied by wpDt, and has charged sta- casters who feared they would be vul- ple." It theme heard frequently at last week's convention (see page 48). tion with, among other things, distortion nerable if WHDH -TV decision was to be of news (see page 41) . cited by would -be broadcasters chal- Henry Ford II, Ford Motor Co. chairman, told Friday luncheon meeting Mr. Engels, former station news lenging them at renewal time. manager and now special assistant in Legislation was that journalism bears main responsibility introduced in Con- its news department, defended wptx's gress to afford licensees protection for leadership in helping to solve problems such as pollution "because business practice in fall of 1968 of using old film against such challenges, and commission to illustrate current events. He told hear- subsequently issued policy statement and government can lead only to the extent that public opinion is educated to ing he did not think practice was un- which disavowed WHDH -TV as precedent. ethical. Statement, described as clarification and follow." He chided media for emphasiz- codification of existing policy, said coming critics' claims that auto firms are chief contributors of pollution. Actually, mission would favor renewal applicants Goodman is optimistic in comparative hearings if they could he said, firms have done much to cure for broadcasting in demonstrate substantial service to their their phase of problem while other Continuing gains 1971 and years ahead were foreseen by communities (BROADCASTING, Jan. 19). major sources have done little or Julian Goodman, NBC, in Appeals court, in upholding commis- nothing. president of sion, agreed with commission view- Progress of SDX since reorganization report to NBC -TV affiliates board of expressed in denying request for recon- as professional society in 1960 was cited delegates at its semiannual meeting last week in Phoenix. sideration of its decision -that WHDH -TV by Russell E. Hurst, executive director. case was different from most other re- Total membership now is over 20,000, He said broadcasting will continue to newal cases because of its tortured his- he said, doubled in decade, while chap- have rising share of trillion -dollar econ- tory. Commission originally awarded ters now are 216 compared to 136 in omy projected for U.S. in 1971, and by grant to WHDH in 1957, but series of 1960. 1974 should have "a full one -quarter commission actions and court appeals, share of the $26- billion advertising ex- involving among other things charges AWRT backs veto penditure" expected then. that president of licensee corporation Mr. Goodman was honored at meet- had had ex -parte contact with commis- Support for President Nixon's veto of ing with resolution in which board of sion chairman before 1957 decision, has political-broadcasting bill (see page 26) delegates commended "his efforts to kept case open. was voted Friday (Nov. 13) by board protect the integrity of broadcast news" American Women in Radio & Tele- WHDH -TV has operated most of time of and asked him "to speak out on other since 1957 on temporary authorizations, vision. pressing industry problems." and is currently operating on four- Meeting in Washington, AWRT Board of delegates also received month license awarded in 1962. Short - board sent telegrams to congressional NBC's current plans for programing term license was given because of ex- leaders not only urging opposition to under FCC's prime -time access rule parte activities. At same time, commis- moves to override veto but also calling (see page 50), heard reports on 27 pro- sion invited new applicants for channel. for Congress "to find a better way to cut gram- development projects, were as- Given this background, court, in campaign costs without discriminating sured by NBC board chairman Walter opinion written by Judge Harold Le- against broadcasting." Scott that NBC intends to maintain venthal, said course adopted by com- leadership in broadcasting and were mission "cannot be considered as ar- told by Harold Grams of KSD -TV St. bitrary or unreasonable, or as in viola- Caution on cassettes Louis, chairman of affiliate board, that tion of legislative mandate." It added Despite flood of publicity claims that NBC -TV "stands on the threshold of that "on the unique facts presented, cassette TV will be ready for homes in achieving the greatest competitive ad- [the licensee] was neither a new appli- 1971, new cartridge system won't have vantage it has ever had."

10 BROADCASTING, Nov. 16, 1970 IFIFF ANIMALS FROM FA.O. SCHWARZ The beginning was 1955. That was the year Cap- tain Kangaroo first arrived on network television. And since then children's programming hasn't been the same. How has Captain Kangaroo managed for the past 15 years not only to give children meaningful instruction but to maintain its high level of entertainment? In the Why is it that practically every other children's show on the air today is in some form or Beginning another derivative of Captain Kangaroo? The answer to these questions can be found in e s the program itself. To begin with, Bob Keeshan (Captain Kanga- Captain roo to children everywhere) is an innovator. With vivid imagination and subtle technique, he con- K tinues to invent new and different ways in which children can absorb practical knowledge in an interesting and enjoyable manner. Take, for example, the now famous "Letter Day." He used an ingeniously simple device of relating all aspects of the program to a specific letter. While he was singing songs, doing sketches or telling stories he was connecting them to a specific letter of the day. This novel way of teaching children was so successful that, soon after, he instituted the same technique for a "Number Day." But innovation is only a small fragment of the picture. Making children aware of social and cultural values has also played a major part in his success. Since the program's inception Bob has made a point of not only exposing children to contemporary and classical literature but to contemporary and classical music as well. It's almost become a ritual with Bob to teach children how to help out at home. By doing this he feels that he can lead them to a greater understanding of the family as a social structure. Looking at Captain Kangaroo through the eyes of .a child, one would have to say that the segment devoted to the world of animals is the most charming and delightful of all. In the last 15 years, Bob has presented on the program almost every animal in existence. He feels that by watching how animals take care of and protect themselves a child can learn many valuable and insightful lessons about life itself. And Bob has brought that world to children everywhere. This year, Captain Kangaroo celebrates his 15th year on the CBS Television Network. We congratulate him along with the countless mil- lions of children he has entertained over the years. But as we said at the beginning, it's only the beginning. c Sm Datebook o

WABY in A calendar of importanfineetings and events communications

Indicates first or revised listing. deadline was Oct. 22. RADIO Dec. 7 -New deadline for comments on FCC's 14 November proposed rules concerning extent of local, state and federal regulation of CATV (Doc. 18892). Nov. 16-17- Conference, Notional Association of Previous deadline was Oct. 22. Broadcasters. Brown Palace, Denver. Dec. 7 -New deadline for comments on FCC's Nov. 16-19- National Association of Regulatory proposals concerning technical standards for is Utility Commissioners' 82d annual meeting. CATV systems (Doc., 18894). Previous deadline Speakers to include FCC Chairman Dean Burch was Oct. 22. discussing a "New Regulatory Profile for Com- Dec. 7 -New deadline for comments on FCC's munications" and Dr. Clay T. Whitehead, special proposal to permit CATV systems to import dis- assistant to the President for telecommunications tant signals subject to a specified payment for policy, on "The Role of the White House in For- public broadcasting (Doc. 18397-A). Previous mulating National Communications Policy." Inter- deadline was Oct. 22. national hotel, Las Vegas. Dec. 7- 9-National Cable Television Association Nov. 16-20- Annual meeting, Television Bureau cablecasting seminar. Chicago. of Advertising, New York Hilton. (For full agenda, see page 42) Dec. 14-New deadline for comments on FCC's proposed rule permitting inclusion of coded in- Nov. 17- Meeting of Institute of Electrical and tormation in aural transmissions of radio and TV Electronics Engineers. New London, Conn. stations for program identification. Previous dead- Nov. 17.18 -Board meetiggs, American Adver- line was Aug. 21 (Doc. 18877). tising Federation. DuPont Plaza hotel, Washing- ton. January, 1971 Nov. 18 -Forum on commercials, New York chapter, National Academy of Television Arts and Jan, 5- Deadline for comments on FCC's_ pro- Sciences. Statler Hilton. posed rulemaking regarding establishment of domestic communications satellite system. YNov. 18 -I9- ABC -TV Affiliates board of governors meeting. Estate Carlton, St. Croix, Virgin Jan. 8. 1971 -New deadline for reply comments Islands. on FCC's proposed rules concerning diversifica- inquiry into Nov. 19- Newsmaker luncheon, International tion of control of CATV systems and Radio and Television Society. Waldorf- Astoria, formulation of regulatory policy (Doc. 18891). New York. Previous deadline was Nov. 23, Jan. 8, 1971 -New deadline for renly comments Nov. 19- 20- Conference, National Association of technical stand- Broadcasters. Mark Hopkins, San Francisco. on FCC's proposals concerning ards for CATV systems (Doc. 18894). Previous Nov. 20- Colorado CATV Association annual deadline was Nov. 23. meeting. Antlers Plaza hotel, Colorado Springs. Jan. 8. 1971 -New deadline for reply comments Nov. 20- Meeting of Kansas Association of on FCC's proposed rules concerning extent of Broadcasters. Radisson hotel, Wichita. local, state and federal regulation of CATV (Doc. deadline was Nov. 23. Nov. 20 -Third annual fall management seminar, 18892). Previous Kansas Association of Radio Broadcasters. Radis - Jan. 8, 1971 -New deadline for renly comments son hotel, Wichita. on FCC's proposal to permit CATV systems to distant signals subject to a specified pay- Nov. 20-21- National Association of FM Broad- import casters board of directors meeting. diLido, Miami ment for public broadcasting (Doc. 18397 -A). Beach. Previous deadline was Nov. 23. Jan. 8- Florida Association Nov. 20 -22 -Fifth Annual Radio Program Con- 9-Midwinter meeting, ference, sponsored and directed by Bill Gavin. of Broadcasters. Hilton South, Orlando. FCC Commissioner Nicholas Johnson will speak Jan, 11- 17- Triannual meeting, Unda, international at opening session on "The Social Impact and Catholic association for radio and TV. Loyola Opportunity of Radio.' Century Plaza hotel, Los University, New Orleans. Angeles. Jan. 18 -New deadline for reply comments on FCC's proposed rule permitting inclusion of coded information in aural transmissions of radio and December TV stations for program identification. Previous deadline was Oct. 1, 1970 (Doc. 18877). Dec. Deadline for filing applications with FCC 1- Jan. National Cable Television Associa- for domestic satellite systems to be considered in 18- 20- with tion cablecasting seminar. Burlingame hotel, Bur- conjunction applications filed by Western lingame, Union July 30. Calif. Dec. Deadline for reply comments on FCC's Wan. 19 -Radio Commercials Workshop, Inter- 1- Radio and Television Society. Waldorf - proposed rule permitting radio stations to use national third -lass operators on routine basis if proper Astoria, New York. Inquiries: IRTS, 420 Lexing- showings are made regarding transmitter stability ton Avenue, New York 10017. and employment of first -class operators (Doc. Jan. 21 -23- Meeting of Alabama Association of 18930). Broadcasters. Parliament House, Birmingham. Dec. 3- 4- Special meeting of board of directors, Klan. 24-25-Meeting of Idaho Association of Association of Maximum Service Telecasters. Broadcasters. Downtowner hotel, Boise. Mauna Kea Beach hotel, Hawaii. Klan. 24-25- Meeting of South Carolina Associ- Dec. 4- Annual fall meeting, Arizona Broadcasters ation of Broadcasters. Wade Hampton hotel, Association. Mountain Shadows, Scottsdale. Columbia. Dec. 4-6 -Post- election conference, University of Klan. 24- 26- Midwinter convention, Idaho State Maryland department of journalism, on new com- Broadcasters Association. Downtowner hotel, munications techniques used in political cam- Boise. lpaigns this year. Center of adult education, Col- K lan. 24-26- Meeting of Oklahoma Association ege Park. of Broadcasters. Hilton inn, Oklahoma City. WABY, INC. Dec. 6-9 -First CATV Advertising-Programing Klan. 25 -27- Annual convention, National Reli- Seminar. Walter OFFICES ANO STUDIOS: 80 BRAINTREE STREET Conkite, Jerry Della Famine and gious Broadcasters. Washington Hilton, Bill Daniels are among speakers. Ambassador ALBANY, NEW YORK 12205 (518) 459.2111 hotel, Los Angeles. a) an. 27- 29- Illinois- Indiana CATV Association meeting. Indianapolis. Dec. 7 -New deadline for comments on FCC's broadcast subsidiary of proposed rules concerning diversification of control of CATV systems and inquiry into formu- February, 1971 lation of regulatory policy (Doc. 18891). Previous CCAELECTRONICS Feb. 1-3--Government affairs conference, Amer- ican Advertising Federation. Washington Hilton (! CORPORATION Balance of 1970 National Association of Broad- hotel. casters conference schedule: 716 JERSEY AVENUE, GLOUCESTER CITY, Feb. 3- Deadline for reply comments on FCC'S NEW JERSEY 08030 (609) 456 -1716 Nov. 16 -17 -Brown Palace, Denver. proposed rulemaking regarding establishment of Nov. 19 -20-Mark Hopkins, San Francisco. domestic communications satellite system. Feb. 4-5- Spring meeting, Louisiana Association (For list of NAB's 1971 fall conference dates, see Cable TV Operators. BROADCASTING June 29). of Ramada Inn, Monroe. Feb. 4-6--New Mexico Broadcasters Association

12 BROADCASTING, Nov. 16, 1970 convention. Palms motor hotel, Las Cruces, N.M. March 28- 31- National Association of Broadcast- Feb. 12- 13- Winter meeting, Virginia Association ers annual convention. Conrad Hilton hotel, of Broadcasters. John Harkrader, WDBJ -TV Ro- Chicago. anoke, meeting chairman. Roanoke Mar hotel, Ro- anoke. April, 1971 Feb. 15- 17- National Cable Television Associa- tion cablecasting seminar. Dallas -Hyatt House, April 1 -New deadline set by FCC for origination Dallas. of programing by CATV systems with 3,500 or "ARE THINGS & Feb. 16-Annual meeting of Kinney National more subscribers. Previous deadline was Jan. I. Service Inc. shareholders, New York Hilton. GETTING TOUGH ?" &Feb. 23- 24- Meeting of Wisconsin Association 1971 of Broadcasters. Pfister hotel, Milwaukee. June, &June 7- Second World Administrative Radio March, Conference for Space Telecommunications, Inter- 1971 national Telecommunication Union. Geneva. Only you know. You may not & March 1 -3- National Cable Television Associa- &lune 17 -20- Meeting of Oklahoma Broadcasters know why, but you know if the tion cablecasting seminar. Boston. Association. Fountainhead Lodge, Chectah. March 8 -11 -Spring conference, Electronic Indus- lune 26-30- National convention, American Ad- decision making process is getting vertising tries Association. Statler Hilton hotel, Washington. Federation. Hawaiian Village, Honolulu. tougher. & March 9- Meeting of New York Association of Broadcasters. Thruway Hyatt House, Albany. August, 1971 & March 22- 25- International convention and ex- Competition itself is tougher. Is it hibition, Institute of Electrical and Electronic En- &Aug. 24-27- Western Electronic Show and Con- gineers. Coliseum and Hilton hotels, New York. vention. Cow Palace, San Francisco. because the competitors are young- er, smarter, or just better informed? It can't all be luck.

OpenMilre The bitter truth is, it takes more information at hand for manage- Anniversary greetings and hope you lay the groundwork right ment to make the right decisions now for a 75th anniversary issue.-Nor- now than it.used to. Everybody's EDITOR: Congratulations on your su- man E. Cash, president, Television Bu- newscast is getting better. How do perb 50th anniversary issue. It is a testi- reau of Advertising, New York monial to journalistic research of the you make yours the best in town? highest order, and it is history at its EDITOR: The 50th anniversary issue will How do you tell which of your on- best. Frank Stanton, president, CBS, be a collector's item for the next 50, or the -air people from sign on to sign New York. until you put out your 100th anniversary off are really helping you, and issue. Reading through the extremely which ones aren't pulling their EDITOR: Congratulations on your Nov. interesting and well- documented ac- 2 issue marking the 50th anniversary count of traumas past provides excel- weight in rating points? The rat- of broadcasting. The special reports in lent reassurance that this industry will ing books can give you clues about this issue were thorough, informative overcome its current problems. And fifteen minute segments; but these and perceptive, and the "Retrospective" BROADCASTING will document the events "estimates" tell you very little will be a valuable reference tool as we as it did during as ably in the future about people, and nothing about embark on our second 50 years. the first 50 years. Miles David, presi- Television and radio stand at the dent, Radio Advertising Bureau, New why things go wrong, particularly threshold of a new era, and we are York. these days when rating points confident that your publication as mean dollars that are even tougher - EDITOR: I note the medium was just 11 chronicler of our activities - will con- to get. tinue to provide the balanced and accu- years old when BROADCASTING Magazine set its first line of type. You too have rate reporting that has always been its The solution? That's our problem. hallmark. Julian Goodman, president, come a long way. Broadcasting has been with NBC, New York. my life, and your book has been a Basic, hardworking research valued ally. John I. McMahon, vice TV viewers in their own homes, EDITOR: BROADCASTING is to be con- president -general manager, KABC -TV Los provides the first key. But then, spe- Angeles. gratulated for an excellent 50th anni- cific recommendations, long term versary issue (Nov. 2). I know how Enrroa: Congratulations on the 50th surveillance, monitoring, making much time and effort went into this anniversary issue. It's been a great in- specific follow-up suggestions special edition, and, as a broadcaster, dustry through the years despite prob- - these are all of it. Give us a I'm proud to be associated with such an lems here and there, and you and your part outstanding achievement. associates are to be commended for call for a no obligation presenta- There are many problems still before your important role in its growth and tion. Make your life a little easier. us, but if broadcasters can work to- stability. Jim Parsons, chairman of the gether in greater harmony and unity, I board, Harrington, Righter & Parsons, see no reason why these challenges New York. can't become the opportunities of tomorrow.-John Kluge, president Metro- EnrroR: The 50th anniversary issue is 1114i7 media Inc., New York absolutely fabulous and should become a standard work for everybody con- McHUGH AND HOFFMAN, INC. EDITOR: I read your anniversary issue nected with broadcasting. Television & Advertising Consultants with a feeling of pride and nostalgia- One thing you must do is to issue the pride at being a part of this industry; special report entitled "A Play -by-Play 430 N. Woodward Avenue nostalgia at having so many important Retrospective" into a book of memories Birmingham, Mich. 48011 events brought back so vividly. You've or memorial publication for teachers of Area Code 313 done a superb job. I look forward to broadcasting. I just can't think of 644 -9200 reading your planned book next year, another place where we could get this

BROADCASTING, Nov. 16, 1970 13 "Hello.) cal led to tell you I'm goi ng to kil l myself:' ;-; J:xF;i'o:'r.y'It-q: . .:?r:zJ.'w+ii;r. :Y'P'.

This is Maggie. She's 14. A pretty, fresh, TV broadcast award -winning public service bright American Kid. A lot like other kids. series like "Experiment in Disaster" and "Probe". Except for one thing. She's a junkie. Hundreds of letters poured into the station Maggie's luckier than most addicts, after each broadcast. And one ironic gift. A though. She got help. "Death Kit" with pills, spoon, razor, needle and Some kids don't. Like Eddie, for instance. powder. (KTRK-TV found out two programs Eddie sniffed airplane glue at 13. Shifted to pot aren't enough.) at 15. Switched to Methedrine at 16. By the time KPOL radio in Los Angeles moved into he was 17 he was "Maining ". the drug effort after a young girl was found Eddie was no ghetto kid. He lived on a unconscious in a Los Angeles park. She had nice, clean, middle -class street in Providence, taken an overdose of "Red Devils ". She was 12. Rhode Island. KPOL prepared an appeal for He lived there for 17 á years. Then he parents of young children. It ordered 900,000 died. Eddie's no special case. Neither is Maggie. informative "Help" brochures to be distributed Right now, in the United States there are to three school systems. And then to make more than one million kids experimenting with certain that parents would be aware their pot, pills, speed, horse and LSD. children were bringing home the pamphlets, a Some try drugs once or twice. And then monumental information campaign was put drop it. They're either smart. Or lucky. into high gear. Then there are the other kids. The hooked Other radio and TV stations joined with kids. The kids too scared to talk. Too stoned to Metropolitan and Suburban newspapers in beat it. What do they do? passing the word. It worked. Parents who had Where do they go? thought drugs only happened to other people's Most young junkies can't face a kids were suddenly, shockingly shaken out of community health center, a teacher, a doctor. their apathy so they could warn, teach and guide And they sure as hell can't face their parents. their children as early as 4th or 5th grade. But what they might face is an anonymous, The Capital Cities narcotics project is immediate hot line for help. WPRO in time -consuming and frustrating and often Providence dreamed up that one. A 24 hour depressing. phone line for addicts in trouble. Not just kids. But then, all at once, you begin to hear Anyone. On the other end of the line was a man about things. or woman from the local drug rehabilitation About the girl on the Hotline who said center. she was ready to attempt suicide and was quietly Talking to this man or woman was the talked out of it. And found her way back at addict's first step towards coming back. He Marathon Center. received encouragement. Comfort. Advice. And And about the bunch of former addicts 9 chances out of 10 he didn't end up like Eddie. who taped promos on the WPRO Narcotics Line. The WPRO Narcotics Hotline was just And about the hundreds of thousands of one small part of a massive anti -narcotics drive kids now delivering "Help" brochures all over started last year by the 11 Capital Cities radio the country. and television stations. So we guess what we do it for is Eddie. In 1969, for example, Houston's KTRK One dead boy is one too many. ¡./

Capital Cities Broadcasting We talk to people. BROADCASTING PUBLICATIONS INC. kind of information to share with our can do rather than a government opera- Sol Taishoff, president; Lawrence B. Taishoff, executive vice president and students.Dr. John R. Rider, chairman tion. KUAM -TV used its money and peo- secretary; Maury Long, vice president; Edwin H. James, vice president; B. T. of mass communications faculty and di- ple to put WSZE -TV Saipan on the air, Taishoff, treasurer; Irving C. Miller, rector of broadcasting services, South- and we plan to construct the same kind comptroller; Joanne T. Cowan, assistant treasurer. ern Illinois University, Edwardsville, of stations in Truk and Palau. Ill. KUAM -TV is now in all -color opera- EDITOR: I commend you and your staff tion in Guam, 18 hours per day, with for the issue marking the 50th anni- NBC, CBS and ABC programs, all versary of commercial broadcasting. It video -taped by us at our own video- rBroadcastinq0 is certainly a collector's item and a taping center in San Francisco. valuable reference source for the in- We carry all network shows with a TELEVISION dustry. one -week delay from the States, and in As educational broadcasters gain Saipan we have a 10 -day delay.- H. strength and marshal resources for un- Scott Killgore, president, Pacific Broad- Executive and publication headquarters BROADCASTING-TELECASTING building, precedented contributions to the whole casting Corp., Agana, Guam. 1735 DeSales Street. N.W., Washington, D.C. 20036. Phone 202 -638 -1022. of the broadcasting industry, we are confident that achievements Sol Taishoff, editor and publisher. our will be Al Capp on TV Lawrence B. Taishoff, executive VP. chronicled, as effectively, in a future commemorative issue. EDITOR: We would like to thank BROAD- EDITORIAL CASTING for the article on our new Al Edwin H. James, VP- executive editor. Congratulations. Chalmers H. Mar- Rufus Crater, editorial director (N.Y.) quis, executive vice president, National Capp television show (BROADCASTING, Art King, managing editor. which we Frederick M. Fitzgerald, Earl B. Association of Educational Broadcast- Nov. 9), are currently offer- Abrams, Leonard Zeidenberg, senior editors. ing. However, there were a couple of Joseph A. Esser, Steve Millard, ing, Washington. Norman H. Oshrin, associate editors. discrepancies which motivated a super Alan Steele Jarvis, Mehrl Martin, EDITOR: Congratulations on your Nov. Timothy M. McLean, J. Daniel Rudy. Kickapoo long distance hook -up from Robert Sellers, stall writers. 2 issue. It is a remarkable chronicle Dogpatch. Clara M. Biondi Katrina Hart, Don Richard, editorial assistants. about a remarkable industry. The maga- Al Capp pointed out that the headline Beth M. Hyre, secretary to the editor zine is a welcome addition to my library. and publisher. read "Al Capp on radio." This is true, Erwin Ephron (vice president, -Ben Hoberman, vice president -general director of marketing services, he is on radio; however, our new show Carl Ally manager, KABC(AM) Inc., New York), Los Angeles. is video Capp on TV." research adviser. -"Al Also, Mr. Capp said: "Li'l Abner SALES Ordeal in Saigon will soon be appearing on ABC-TV in Maury Long, VP- general manager. David N. Whitcombe, director of EDITOR: I have just finished reading his own series of one -hour specials and marketing. Jill Newman, classified advertising. your editorial, "To kill a medium" i5 far too expensive for me to hire in Doris Kelly, secretary to the VP-general (BROADCASTING, Oct. 12) and feel that [as in BROADCAST- manager. my show reported it should have been even stronger in its ING] so I'll be using cheap cartoon CIRCULATION wording against the current attack by characters -like politicians and Peter David N. Whitcombe, director. Bill Criger, subscription manager. the administration on the American Fonda." -John Thayer and Don Bruce, Julie Janoff, Kwentin Keenan, Carol Olander, press. I am a stringer for Fairchild Thayer Jean Powers, Shirley Taylor. /Bruce Together, Memphis. Broadcast News in Saigon, where the PRODUCTION administration has given orders to the John F. Walen, assistant to the Claims error in poll report publisher for production. U.S. Embassy and U.S. Military Com- George L. Dant, production manager. mand to block the American press from EDITOR: The reporting of our state -fair Harry Stevens, traffic manager. Bob Sandor, production assistant. getting information. poll was incorrect in your Oct. 26 issue. a The final tally showed Buckley with BUSINESS Day after day it's constant struggle Irving C. Miller, comptroller. fighting your own people in high posi- 43 %, Ottinger with 36% and Goodell Sheila Thacker, Judith Mast. who not to with 22 %. Ottinger did show a heavy Deanna Velasguez, secretary to the executive tions have been instructed vice president. tell us anything and even laugh at us lead with those between 14 and 20 years when we get upset. In this day and age, of age. But the foregoing figures are for BUREAUS NEW YORK: 444 Madison Avenue, when a newsman should be respected those of legal voting age. Deane Park- 10022. Phone: 212 -755-0610. tell public hurst, program director, WHEN(AM) Rufus Crater, editorial director; David for trying to the American Berlyn, Rocco Famighetti, senior editors; what is going on, he is humiliated for Syracuse, N.Y. Normand Choiniere, Louise Esteven, Helen Manasian, Cynthia Valentino, staff writers; speaking up and asking a question. I (BROADCASTING'S story corresponded to notes Warren W. Middleton, sales manager; Eleanor heartily endorse your editorial because made by its reporter during a telephone interview R. Manning institutional sales manager; Greg with a member of the staff of the associated Eastern sales manager; Masefield, Mary Adler, I know what it feels like to be a news- WHEN -TV). Harriette Weinberg, advertising assistants. man these days, dying a slow death. CHICAGO: 360 North Michigan - Avenue, 60601. Phone: 312 -236 -4115. Michael J. Halloran, Saigon. Lawrence Christopher, senior editor. Wrong network James G. Croit, Midwestern sales manager. EDITOR: I noticed that you included The Rose Adragna, assistant. Frontier of TV HOLLYWOOD: 1680 North Vine Red Skelton Show in the CBS line-up of Street, 90028. Phone: 213 -463 -3148. EDITOR: It might be of interest to show Morris Gelman, senior editor. are some broad- 21 of the top 40 shows (BROADCASTING, Stephen Glassman, staff writer. that there commercial Bill Merritt, Western sales manager. casters still around who take the money Oct. 12). Is this not in error since Red Sandra Klausner, assistant. from one pocket, KUAM -TV Guam, and Skelton is telecast on Monday, 7:30 -8 BROADCASTING Magazine was founded in put it into a like television p.m., by NBC -TV? -Polly Goodrich, 1931 by Broadcasting Publications Inc., crazy project using the title BROADCASTING-The in Saipan which has a population of Henderson Advertising Agency, Green- News Magazine of the Fifth Estate. Broadcast Advertising was acquired 10,000 people and 1,200 TV sets. ville, S.C. in 1932, Broadcast Reporter in 1933, It's the only television audience which Telecast in 1953 and Television in (BROADCASTING correctly reported on page 39 of 1961. Broadcasting -Telecasting was we know all by their first names. the Oct. 12 issue that CBS -TV placed 21 of the introduced in 1946. top 40 shows in this season's premiere week. Reg. U.S. Patent Office. I think that this project is a good ex- It did err, however, in identifying the Skelton show m 1970 by BROADCASTING Publications Inc. ample of what commercial television as part of the CBS -TV roster.)

16 BROADCASTING, Nov. 16, 1970 $f1JflhI1fr'I}11J//J1J from Robert Svensson, Harris & Frank Stores, Los Angeles

Why TV gets half of this big retail budget

When Harris & Frank decided four or weeks, thus amortizing their initial timebuying. We not only buy our years ago to add television to its exten- cost to just a few dollars each. schedules with a thought to economy, sive advertising program, the decision Another obvious and exclusive ad- we select programs and spot schedules was made in the face of much negative vantage in this medium, in addition to most likely to reach a majority of men comment from buyers and suppliers. color, is the ability to show garments in and women who want and can afford The consensus seemed to be that the use; demonstrate wrinkle resistance, superior quality apparel. Demographic medium was too costly and was incom- washability and no-iron properties, as an charts, audience ratings, station -rep patible with the ever -changing needs of example; see apparel worn and modeled recommendations and occasionally seat - our firm, which at that time comprised by live professionals. In our commer- of- the -pants judgment are the mixture 27 men's and women's retail stores in cials, we constantly stress that what the of ingredients from which we brew our southern California. viewer sees is available at our stores. In final broth of buys. However, we felt that the critics over- the area of vendor co-op participation Our modest beginning in television in looked television's tremendous sales we avoid, wherever possible, using his 1966 was financed by an equally modest power and influence. The critics them- commercials. budget. Since that time we have pro- selves spent many hours before their sets Because of the efficiencies we've de- duced over 300 commercials. Today, yet seemed oblivious to the fact that veloped, the cost of our TV production our budget for TV is about the same their customers were doing likewise is not much greater today than artwork, dollar amount as for newspaper adver- night after night -and were buying mats and engravings were a few years tising. Obviously TV has produced for many of the products they saw adver- ago when we were using newspapers to us where it counts -at the point of sale. tised. a far greater extent than we are now. Through the years, more and more This was, in a sense, like a scene re- The branch -store concept which is the retailers have taken the plunge into TV. visited. Under much the same circum- big thing in retailing now, particularly Those who have used it judiciously have stances we pioneered retail advertising with department and specialty stores, found it to be most effective. in radio some 20 years ago. The results requires outlets in widely separated Retailers contemplating the use of were gratifying. Today we are employ- communities. This is certainly true in TV should be well advised. There are ing radio in a dozen markets. sprawling southern California where we plenty of sources of help. Broadcasters, Our first commercial was strictly in- now operate 30 stores. The expense of production houses, agencies and knowl- stitutional. It stressed our name, quality reaching all of these areas via news- edgeable individuals are available. The and number of stores. The response was paper is now almost prohibitive -but retailer must, however, judge the advice immediate. Our store managers and not so with television. he gets from a pure retail merchandis- many vendors and customers stated they We learned early that commercial ing standpoint. Many of the sources of had our commercial and were most content and product skill must be care- seen help know little or nothing of the retail favorably impressed. fully blended to combine all of the business or problems. Encouraged by our initial success, we powerful forces peculiar to TV to proceeded on course and expanded our create the most effective selling mes- Additional proof of the success of efforts, purchasing a weekly newscast, sages. TV and newspapers have but one the retailer in TV is the fact that ven- and adding to our schedule. For the thing in common: They communicate. dors previously insisted that co -op be first six months, our video ad program Beyond that they are as different as the used only in newspapers. Now, they are was institutional. Our aim was to telephone and smoke signals. A retailer eagerly prodding retailers to spend these acquaint everyone possible with our applying newspaper ad techniques to dollars on TV. name, the fact that we then served 27 TV is wasting time, money and benefits. That was our contention four years communities, the famous quality brand Equally important, we found, was ago. It still is. apparel we carried and our various charge plans. Thereafter, we revised the ad ratio using 25% item commercials and 75% institutional. At present the ratio is Robert Svensson is vice president, sales pro- 50 -50. In time, having firmly established motion for Harris & Frank, 40- store, West the Harris & Frank image over the Coast men's and women's retail -apparel years, our specific item commercials chain. He joined the firm as advertising man- will predominate. ager in 1950 after having served for three Our selling techniques have been years as agency account executive for the painstakingly developed as we have clothiers. His previous experience included progressed in the medium. At the outset a year at C. B. De Mille studios, three years we discarded both the live and filmed as a Los Angeles Examiner reporter and 14 commercial as risky or too costly. Video years with the Los Angeles Times, first in tape was the answer for us. Commer- promotion, then as promotion and public cials can be shot one day, edited, duped relations director. and on the air on all of our participating stations the next. And, if applicable, they can be used continuously for days

BROADCASTING, Nov. 16, 1970 17 Now a word for Spot Radio sponsored by the ABC Demographic Radio Networks.

0.111M10*0

We believe network and spot should fit together not fight together. We bring advertisers in other media into radio who become spot advertisers. We sell distributors and retailers on tieing in with our national advertisers' campaigns by using spot. We try to convince our own advertisers to increase their reach and frequency by supplementing network buys with spot buys. You see, we sell demographics and not broadscale network programming. So as far os were concerned, any good use of radio should hit the spot.

The Four ABC Demographic Radio Networks - Any resemblance to traditional radio networks is purely coincidental. We're running this ad in color in Newsweek magazine- space cost $20,620. When we say we try to sell spot radio, we're not kidding

The four ABC Demographic Radio Networks.

specimen American* O IIA Ii aOOrW k PaloNNwoM1 i iiilil\(Mln YNl.T11IIIIM1 o

aid THE nIIRACI.E WORKER ANNE BANCROFT PATTY DUKE VICTOR JORY INGA SWENSON ANDREW PRINE

UA Showcase Six United Artists Television OFFERS YOU THE MIRACLE WORKER. ONE OF 30 OUTSTANDING FILMS FROM Enterte, ire nuvet frane Tra rr.va,,tt rIeu Curpurret iure November16,1970; Vo1.79, No.20 ßfoalIcastillq® THE SOSINE88WEENLYOE TELEVISION AND RAM

An iffy year for spot television

Fourth -quarter survey turns up mixed results, with bigger markets softer than the smaller

Television broadcasters appear ready to their 1969 levels, with the result that climb to get back to where we've accept 1970, when they add it all up, as 1970 TV spending in total might move already been." a year when almost any sort of gain 2% or 3% ahead of the 1969 record. The state of the national economy in national and regional spot -TV billings What turns 1971 might take, with the was seen as the root cause of the slow- will be welcome, and even matching loss of all cigarette advertising effective down, reflected in advertiser concern 1969 levels will be a relief. Jan. 2, were beyond prediction by most about year -end profit- and -loss state- That is not the gloomy story for all sources. Some reps reported, however, ments and general uncertainty about the of them, by any means, but it is the that they are already feeling agency and future. These symptoms in turn were attitude that emerged time after time advertiser pressure on rates, and they reflected in tightened advertising budg- last week in a study of returns from warned that stations must hold the line ets, shorter campaign flights and a sub- BROADCASTING'S annual fall -winter busi- or face even more severe pressures in stantial cutback in new- product intro- ness survey of TV stations throughout the future. ductions, a field in which TV is regard- the country. It was supported in good "This is a market -to-market situa- ed as the master. measure by a canvass of leading TV- tion," one rep executive said. "But it is Political advertising apparently helped station representation firms. axiomatic that if one station chops away offset the general slowdown for many Returns from the station survey at rates, others tend to do the same stations this year. Some broadcasters showed that six out of 10 respondents thing and the market as a whole de- said political business was keeping them (60 %) thought their 1970 national and clines. Audiences have not eroded. Sta- even with year -ago levels. Others said regional spot billings would exceed tions deserve the rates they are getting. it was putting them ahead. One said he 1969's, some substantially but often by Even though they are not in a sold -out was "slightly ahead in regular business only a few percentage points. Some of position, they must try to hold their and quite a bit ahead due to political the forecasts were conditioned on con- rates. Otherwise it will be a long, slow campaigns." Another expected to be tinuation of a high level of fourth -quar- "dramatically" ahead, thanks in part- ter activity that has not, by most ac- but not entirely -to politicals. counts, been sustained. Almost three out For first 10 months In contrast' some stations reported of 10 respondents (27 %) expected their that political business, while increasing 1970 spot billings to be off, while 13% network TV gains their unit volume of time sales, had de- expected match volume. pressed their dollar revenues. These to 1969's Network- television billings increased by were Among the station reps canvassed by 4.1% to $1,397,771,400 for the first stations that had offered special rate reductions for political advertising. BROADCASTING, one -half expected their 10 months of 1970, according to Broad- Following are some typical comments own 1970 billings to be off slightly-by cast Advertisers Reports figures released gathered by BROADCASTING in its can- anywhere from 2% to 5 %, with most last week by the Television Bureau of in the 2 -3% range -while 20% antici- Advertising. vass of station representatives: pated gains ranging from "slight" to a Weekend daytime billings showed the An official of a major firm reported high of 11% and an equal number ex- largest increase, jumping by 10.8% that business held up until midyear, then held up pected to maintain year -ago levels. For over the comparable 1969 figure and began to slacken and has not firm's business 10% of those checked, the outcome was reaching $136,243,300. Daytime expen- in the fourth quarter. His off as much as 4 %, considered too close to call. ditures, including weekday and week- for the year may be said, with while some For spot -TV business generally there end, rose by 5% to $445,102,700. he the result that holding appeared to be considerable belief that Nighttime billings increased by 3.6% stations are ahead and others taking it very hard." increases experienced by some stations to $952,668,700. October network -TV even, some "are with a long and declines by others would probably billings totaled $182,878,050, represent- The head of another firm list reported an opposite experience tend to average out into a flat year not ing a decrease of .5% from the October slow in the significantly different from 1969 in 1969 figure. chronologically -business terms spot first half of the year and then picking of total -TV expenditures. For the first 10 months of the year, That was the view of Harvey Spiegel, according to BAR, CBS -TV's total was up, becoming especially good in Sep- vice and he, too, found sales and marketing president of $535,402,200; followed by NBC -TV, tember October-but the Television Bureau of Advertising, $480,240,500, and ABC -TV, $377,- full -year sales running somewhat behind 1969's. who also said he expected network and 128,700. local sales to gain "a few points" over The executive vice president of a

BROADCASTING, Nov. 16, 1970 21 leading firm said its 1970 sales are expected to dip about 2% below last ARF told sion or attitude change or preference year's levels. Through the first nine 30's change, communication or recall. and months, he said, business was down may be overrated expressions of interest. "just about 1 %," but the fourth quarter "If you array the results from the least valid measurements to the most doesn't appear to be up to earlier FC &B's Pomerance says so periods. valid ones," Mr. Pomerance said, "some- "It's good news that General Motors in comparing TV lengths; thing interesting appears. While 30's has settled the strike," he said, "but it's Gerhold offers audit plan are more than 90% as good as their hard to say whether or not a substantial counterpart 60's in the worst tests - measures of interest following forced ad campaign will be launched to help The relative -effectiveness score of 30- exposure -the relative value of 30's fourth -quarter business." second TV commercials, as compared contrasted with 60's gets poorer and He reported that, generally, smaller with 60- second versions, depends upon poorer as the validity of the measure- markets have been performing fairly the kind of test used to determine it. ment gets better and better. well and large markets lagging. Among The stricter the test, the lower the 30's "Indeed, a well- designed multimarket the markets that are trailing in 1970, in relative value appears. In terms of sales test -the best kind of all- showed that his opinion, are Chicago, Seattle, De- power, the 30 may in fact be overrated. each exposure of a 30 was less than troit, New York, San Francisco and That report was offered last week Kansas City, Mo. half as effective as each exposure of its by Eugene C. Pomerance, vice president companion 60." The vice president and sales director and director of marketing services for of another large firm That, he said, led to "an actionable, estimated that Foote, Cone & Belding, Chicago, in a sales to date have been running about workable conclusion -that 30's may be speech at the 16th annual conference of overrated by advertisers and agencies." 3% behind last year and estimated that the Advertising Research Foundation, 1970 would be down from 2% to 4 %. Mr. Pomerance stressed that his point held Monday and Tuesday (Nov. 9 -10) was He said that in his experience stations that researchers are not doing all in New York. they can with information already on in medium -sized markets have fared Mr. Pomerance, who was emphasizing well hand, "not how 30's compare with 60's," reasonably while larger-market that knowledge can often be produced and small- market outlets tended to lag. but, rather, was that researchers are not through use and analysis of information making He said his company intends to step up the most of information already already on hand without conducting a on hand. its sales presentations to advertisers in He did not mention relative new survey or experiment, said FC &B 1971. prices of the two lengths. In general, dug into libraries and its own files and The rep arm of one group- station although pricing policies differ among pulled together a variety of private and owner reported business good, forecast- stations, 30's usually cost at least 50% published studies comparing 30-second of the 60- second ing a 11% gain for the year and saying rate and on the whole commercials with 60- second versions of officials were "very optimistic" about are believed to cost about 60 %. the same messages. 1971. Mr. Pomerance's talk was one of Another group -owner rep was less In all, he said, more than 500 paired some 35 speeches during the two -day certain about the 1970 outcome, saying measurements were gathered, their orig- meeting. Other highlights included: it could range from a 10% loss to a 7% inal scores converted to a common basis Paul E. J. Gerhold, ARF president, gain, but thought sales next year could and the results studied against a scale said research "is frequently more com- rise by 10 %. on which it was assumed that, as meas- mercial than it is professional," and Still another group -owned firm said ures of effectiveness, product sales are called upon members to contribute to its sales were about the same this year the most valid of all, followed in de- a $100,000 annual fund to establish a as last and thought 1971 would start off scending order by measures of persua- new "ARF open -audit plan." The plan slowly but pick up as it goes along. Business to date on stations on the giving 1970 a plus over 1969. 1969. He pointed to Sears, Roebuck & list of one large representative is "just For the sales manager of a firm with Co. as the retail organization with the about the same" as last year, according a short list in medium -to -large markets largest increase in dollar investment in to the vice president and director of the outlook is for a rise of 5% to 8% TV during the period, with its expendi- sales. He was hopeful that sales in 1970 above 1969. "We didn't expect it to be tures (excluding All- State) rising to would equal 1969's but said "we could up at all," he added. $11.7 million from $6.2 million in Janu- wind up slightly ahead or slightly be- ary-June 1969. low." He observed that larger markets He said Montgomery- Ward's TV ex- have generally been "harder hit this Retailers hit penditures climbed from $751,600 to year," and said smaller and medium - harder with TV $1.5 million in the 1970 first half; de- sized markets are faring "somewhat partment stores in nine major buying better." Foreign -car advertising also groups spent $5.2 million, as compared Another leading TV- station repre- with $4.3 million in the comparable sentative estimated its business will be rises sharply in first half 1969 period, and mass merchandisers 2% to 3% off last year's mark, noting of '70, says TVB (the top -50 chains) invested $2.7 mil- that the fourth quarter is "flat," with lion, as against $1.3 million in the cor- October down "a couple of percentage Striking gains in the use of television by responding first half of last year. points" and November "about the same retailers and by advertisers of foreign The TVB analysis showed that Sears as last year." cars during the first half of 1970 were increased its investment in TV in Jan- Still another thought December reported last week by the Television uary-June 1970 by 88 %, Montgomery would decide whether the year for his Bureau of Advertising. Ward, by 103 %; department stores firm will be up or down. Sales for the Paul Benson, vice president and di- (nine major buying offices), by 22% first nine months ran behind year -ago rector of local sales for TVB, said the and mass merchandisers, by 111 %. levels, he reported, but a sharp pickup number of retailer commercials sched- In another report, TVB said that nine in October and November showed uled during the six -month period rose leading import car manufacturers, deal- promise-if December goes right -of by 33% over the comparable period of ers and dealers associations increased

22 (BROADCAST ADVERTISING) BROADCASTING, Nov. 16, 1970 would offer "official ARF registration" establishing a computerized media-be- unbiased professional auditing, under to commercial research services and havior simulation program, the other the direction of an elite panel of top provide ARF- controlled spot auditing investigating the prospects for develop- research experts." of their operations at no cost to the ing a program to "encourage and ad- Research services that applied for research companies. vance professional standards of market- registration would be permitted to mark John A. Dimling Jr., research vice ing- research practitioners." their reports and promotion with the president of the National Association of phrase "Registered for ARF open Broadcasters, presented results of a spe- audit." Auditing would be controlled cial study that showed, he said, that by an ARF committee, which would "product -use ratings are worse than also schedule the audits and determine useless in timebuying," and said spon- "which aspects of which registered serv- sors of the study were asking rating ices it will inspect with the funds it has services to eliminate "data which haven't available." Audit reports would be in been shown to give us additional infor- descriptive, not judgmental, terms, and mation, whether for product usage or registration would not be denied or demographic breaks" (BROADCASTING, withdrawn because of anything an audit Nov. 9). The real message of the study, disclosed. he said, "is the importance of not allow- Mr. Gerhold estimated the audit op- ing the pressures for more information eration would cost at least $100,000 a to push us into producing or using year -a figure that some other sources numbers of undetermined utility." thought exceptionally low. These sources John Adler, president of AdTel, which noted that the Broadcast Rating Coun- uses oable-television systems in testing cil, for instance, currently audits serv- commercials and programs, told a work- ices of three research companies - shop session that about 40 "mini-mar- American Research Bureau, A. C. Niel- kets"- -cable systems in some 40 mar- sen Co. and Pulse Inc.-and that the kets of varying sizes throughout the cost of those audits amounts to country-are cooperating with AdTel $170,000 to $175,000 a year. This is and thus provide AdTel clients a choice paid by the services themselves. of test markets to coincide with their Mr. Gerhold noted that the audit individual needs. He also indicated operation would start with ARF's facili- AdTel expects to complete arrange- ties, staff, paid-up overhead and know- ments soon with an unidentified "major how, all already paid for through mem- network" for testing programs. Mr. Pomerance bership dues. In addition, he said, the In separate workshops, representatives auditing division would "operate selec- of American Research Bureau, Brand The ARF open -audit plan advocated tively and intelligently" and would also Rating Research Corp., A. C. Nielsen by President Gerhold would provide, he "make full use, after checking, of audit- Co., Pulse Inc. and W. R. Simmons & said, two things: "First, the broad and ing and validation activities, like those Associates Research reviewed features public assurance of quality implied by of the Broadcast Rating Council, that of their respective services in broad- the willingness of a service to open its may already apply to these services." casting and related fields. operations to objective examination; He called for contributions ranging ARF proposed two major feasibility and second, hard information on the from $2,000 to $4,000 each from "a studies, one looking to the possibility of operation of the service, derived from broad base of contributors." their investment in TV during the first vision Stations National Sales, the station presentations to advertisers. half of 1970 by 72% over the same strategy is to "counter the trend of Other facts elicited from the Bruskin period last year. Expenditures rose to January as a month of relatively lower study: Television viewing is at the $19,002,900 from $11,016,400 in the advertising levels compared to the bal- highest level of the year in January; first six months of 1969, according to ance of the year." availabilities are choicest in January; Harvey Spiegel, TVB vice president, The presentation is the second recent cost -per- thousand figures are often sales and marketing. major effort to sell January. Harrington, lowest in January, and consumer shop- Based on figures supplied by Broad- Righter & Parsons, station representa- ping activity for a broad range of prod- cast Advertisers Reports, TV spending tive, unveiled its newest January cam- ucts and services is strong in January. in the first half of the year by Volks- paign last month (BROADCASTING, Oct. The five CBS stations are WCBS -Tv wagen increased by 64% to $7,256,100; 5). New York, xNx'(Tv) Los Angeles, Toyota, by 20% to $4,320,300; Dat- CBS stations enlisted the aid of R. H. WBBM-TV Chicago, WCAU-TV Philadel- sun, by 53% to $2,236,800; Mercedes - Bruskin Associates, whose market re- phia and KMOX-TV St. Louis. Benz, by 3,024% to $1,890,100; Volvo, search showed that people devote more by 90% to $1,380,400; Fiat, by 1,638% time with television than to newspapers Tangmere plans acquistion to $897,000, and Subari, by 63% to and magazines combined in January. Tangmere Corp. said it will purchase $137,100. Bruskin also conducted a study that re- all assets of Eastern Video Production vealed that the average viewer may be Services Inc. Both companies are New CBS TV outlets target exposed to a commercial five times as York -based: Tangmere is a wholly on January buying lag long as he is to a newspaper advertise- owned subsidiary of Transmedia Inter- ment (BROADCASTING, Sept. 14). national Corp., independent supplier of The January letdown in television time - CBS is distributing a booklet entitled, mobile color teleproduction facilities. buying is the target of a new campaign "The Insult that Made January Show Eastern Video is owned by Transcom- by CBS -owned television stations. Ac- His Strength," to its five owned tele- munications Corp. and is a video -tape cording to Robert H. Perez, vice presi- vision stations. Booklet offers details of post -production facility. Terms of the dent and general manager of CBS Tele- the Bruskin study and will be used for transaction were not disclosed.

BROADCASTING, Nov. 16, 1970 23 was used for both. ARB finds more homes using TV "It seems obvious that the market - level changes are not a function of the systems used by ARB in processing its It sees recovery from 1969 slump, diary data." asks balky subscribers to peace meeting Complaints about HUT declines when the new system was introduced last No- vember are only one of the grievances Gains in TV viewing levels in 19 mar- computer program at that time. aired against ARB by station critics, kets, as against declines in three, were As compared with October 1969, however. reported by the American Research most gains and all declines reported Their resistance centered on the Bureau last week in results of October last week were of one or two percentage 1970 -71 contracts on rate increases - measurements in 31 of the 33 markets points in homes using television (HUT) averaging 15% but said to range up to covered ( "Closed Circuit," Nov. 9). during the average quarter -hour, 9 a.m. 25% in major markets -that ARB in- The figures were released-along with to midnight. One gain, in Sacramento - voked. But their complaints covered a a report that ARB was running approxi- Stockton, Calif., was three points. HUT broader range that, in general, netted mately five days ahead of its announced levels in nine markets were unchanged down to the charge that ARB acts arbi- schedule for mailing of the October from a year ago. (Of the two other trarily without regard to the needs or studies -at a time when ARB officials markets measured in October, Provi- wishes of broadcasters. were preparing for a high -level meeting dence, R.I., had no measurement in Oc- ARB officials contend they made re- with agency and broadcasting manage- tober 1969 to provide a comparison - port- format and other changes to con- ment. ARB officials arranged the meet- but was down one point from 1968 - form with broadcaster desires but that ing, reportedly set for Friday (Nov. and data on Buffalo, N.Y., was still be- it is too late now to make further 20), in hopes of settling the controversy ing processed.) changes for 1970 -71. that has led about one -third of ARB's Dr. Langhoff said that although the Critics contend, however, that some 1969 -70 station subscribers to refuse, same statistical procedure was used in concessions could be made now to ease thus far, to subscribe for 1970 -71 both October 1968 and October 1969 if not remove the tension between them (BROADCASTING, Aug. 31, et seq.). and "an improved system" was used in and ARB. Among some that have been One break in the standoff came last 1970, the HUT levels in all three years suggested are agreement to make no week with a report that stations in Dal- are "remarkably similar." He noted that changes in methodology after a given las and Fort Worth, previously among "for four of the 32 markets, the levels date in the spring of any year, to aban- the hold -outs, had signed for 1970 -71. are identical for all three years, and in don weekly ratings, to discontinue prod- But there was no sign of the wavering more than one -half the markets the uct -use data and reduce prices accord- among the major group owners that HUT measurements were within one ingly, and to make guarantees as to have been holding out. These reportedly point of each other in all three years. sample sizes and delivery dates -which include Cox, Storer, Taft, Newhouse, "As was anticipated from extensive ARB offered this year after the con- Avco and General Electric Co. stations tests run by ARB," he continued, "the troversy developed -a matter of con- and some of the Corinthian and Post - new system has had little apparent ef- tract in the future. Newsweek outlets. fect on levels but has improved the The following table shows HUT levels Dr. Peter Langoff, president of ARB, quality of the demographic data and for 32 of the 33 October markets this released results of the October measure- has generally increased the effective year along with comparable data for ments along with comparable data sample base. October 1968 and October 1969. The from October 1968 and October 1969. "The stability of the system is further 1968, 1969 and 1970 columns show He cited "remarkably similar" viewing illustrated in that, while there were 22 percentages of homes using television in levels in all three as evidence that, con- markets which registered changes be- the average quarter -hour from 9 a.m. trary to charges of many broadcasters, tween 1969 with the old system and to midnight, Sunday through Saturday. widespread declines shown in ARB's 1970 with the new system, there were The right -hand column shows change reports for last November did not result 20 markets which changed between between 1968 and 1969 in percentage from changes initiated in the ARB 1968 and 1969 when the old system points.

ARB October ADI HUT: 1968- '69 -'70 (9 a.m. -midnight, Sunday- Saturday) Change Change Market 1968 1969 1970 '69 -'70 Market 1968 1969 1970 '69 -'70 Atlanta 32 29 31 +2 Miami 34 33 31 -2 Baltimore 32 32 34 +2 Milwaukee 31 31 31 0 Boston 31 30 30 0 Minneapolis -St. Paul 30 30 30 0 Chicago 33 33 33 0 Nashville 32 30 31 +1 Cincinnati 33 32 34 +2 New Orleans 36 35 36 +1 Cleveland 33 31 33 +2 New York 32 33 31 -2 Columbus, Ohio 32 31 32 +1 Philadelphia 32 30 31 +1 Dallas -Fort Worth 32 31 33 +2 Pittsburgh 34 34 35 +1 Denver 29 30 30 0 Portland, Ore. 33 29 30 +1 Detroit 33 34 34 0 Providence, R.I. 33 32 Hartford -New Haven, Conn. 30 29 30 +1 Sacramento -Stockton, Calif. 32 30 33 +3 Houston 31 31 32 +1 St. Louis 33 32 32 0 Indianapolis 32 32 33 +1 San Francisco 29 28 28 0 Kansas City 29 29 30 +1 Seattle- Tacoma 32 30 32 +2 Los Angeles 30 30 31 +1 Tampa -St. Petersburg, Fia. 34 32 31 -1 Memphis 30 30 32 +2 Washington 29 29 29 0 Not surveyed in October '69

24 (BROADCAST ADVERTISING) BROADCASTING, Nov. 16, 1970 A reflection of leadership in Georgia

A reflection of Atlanta WSB Television NBC affiliate, Represented by TeleRep

A Communications Service of Cox Broadcasting Corporation

COX BROADCASTING CORPORATION STATIONS: WSB AM -FM -TV Atlanta, WNIO AM -FM -TV Dayton, WSOC AM -FM -TV Charlotte, WIOD AM -FM Miami, WIIC TV Pittsburgh, RTVU San Francisco -Oakland Hard fight on cutrate politicals Senate may move this week to override veto; NAB sends urgent call for members' help

An impending attempt by Senate Dem- delegation plans to vote. by broadcasters -Senator Magnuson ocrats to override President Nixon's Since the message was mailed Nov. predicted a "very, very close" override veto of the political- broadcasting bill 10 and since there was no mail delivery vote, and Republican Minority Leader may be made this week as Congress the next day, Veterans Day, no account- Hugh Scott (R-Pa.) said that there returns to work after the election -cam- ing of congressional intentions was "was about an even chance" that the paign recess. available at the NAB offices by late Senate would sustain the President's Exactly when the move may be made last week. veto. Senate assessments of the override is not known, although the National A veto override attempt is expected possibilities have been mixed with claims Association of Broadcasters considers to begin in the Senate. Although no of victory on the eventual vote from the timing so imminent that it sent all specific day has been set for Senate ac- both supporters of the bill and support- members a special message bearing the tion, according to a staff member of ers of the President's position. word "urgent" repeated eight times at the Senate Democratic Policy Commit- The final version of the political- the top. tee (which includes Majority Leader broadcasting bill passed the Senate 60 The NAB call was for all members Mike Mansfield [D- Mont.], Commerce to 19 in September -more than the to "phone, wire or write" their senators Committee Chairman Warren Magnu- two -thirds margin necessary to over- and congressmen immediately urging son [D -Wash.] and Communications turn the veto. them to sustain the President's veto. Subcommittee Chairman John O. Pas- If the veto is overridden in the Sen- The NAB message noted that the bill tore [D- R.I.]) most observers feel that ate and moves to the House, it faces an discriminates against broadcasting and the vote will come fairly early in the equally unpredictable future there. does not touch campaign expenses in post- election session, which is to begin Representative Torbert Macdonald, other media. It also called the bill in- today (Nov. 16). chairman of the House Communications effective, since money saved from broad- The first day's agenda calls for a Subcommittee and one of the chief casting could be spent on other means caucus of Democratic senators, and if molders of the legislation, has said that of promotion. The NAB said the bill the bill's floor leader, John O. Pastore, there is a good chance that the House would be a first step in federal rate is present, strategy and scheduling of will override the veto but that it will be setting for broadcasting. the override effort are considered sure a tough fight. Not only should the federal lawmak- topics of conversation. Mr. Macdonald earlier pointed out ers be urged to sustain the veto, the If the veto override attempt is suc- that such Republicans as House Minor- NAB memorandum said, but they cessful in the Senate, the House must ity Leader Gerald Ford (R- Mich.) and should also be urged to enact legislation then also act. If both houses override Republican Whip Leslie Arends (R -III.) that would provide for a "meaningful" the veto by the necessary two- thirds had supported the measure and that limitation on all campaign expenditures vote of members present, the bill be- William Springer (R- III.), ranking mi- for federal office. comes law. nority member on the House Commerce Signed by Paul B. Comstock, vice The fate of the veto in the Senate is Committee, had spoken out strongly in president for government affairs and unclear. Following White House an- favor of the bill during debate. general counsel of NAB, the commu- nouncement of the presidential rejec- In a newsletter to his constituents, nication closed with a request to let tion of the bill as "a good aim, gone Mr. Ford has said that he will support NAB know how members' congressional amiss " -reasoning strongly supported the veto override effort and, according

How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports network -TV dollar revenue estimates -week ended Oct. 25, 1970 (net time and talent charges In thousands of dollars)

ABC CBS NBC Total Total minutes dollars Week Cuma Week Cume Week Cume week week 1970 1970 ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts Oct. 25 Oct. 25 Oct. 25 Oct. 25 Oct. 25 Oct. 25 Oct. 25 Oct. 25 minutes dollars

Monday -Friday Sign -on -10 a.m. $ $ $ 226.5 $ 4,947.2 $ 338.2 $ 13.489.0 98 $ 564.7 3,479 $ 18,436.2 Monday -Friday 10 a.m.-6 p.m. 1,666.2 71,381.6 3,491.5 130,094.2 2,229.4 80,753.6 969 7,387.1 37,248 282,229.4 Saturday- Sunday Sign -on -6 p.m. 1,571.1 39,257.8 2,288.7 54,956.8 1,050.8 39,501.4 322 4,908.6 11,979 133,716.0 Monday- Saturday 6 p.m.-7:30 p.m. 334.5 10,654.7 838.2 31,462.2 482.8 23,893.4 82 1,655.5 3,335 66,010.3 Sunday 6 p.m. 7:30 p.m. 65.5 4,981.8 310.3 10,665.7 160.0 8,240.5 16 535.8 847 23,888.0 Monday-Sunday 7:30 -11 p.m. 7,223.3 226.304.9 7,421.4 275.621.3 7,864.8 278,183.6 452 22,509.5 18,844 780,109.8 Monday- Sunday 11 p.m: Sign o0 575.9 14,635.2 247.1 15,414.4 616.4 30,302.5 117 1,439.4 4,982 60,352.2

Total $11,436.5 $367,216.0 $14,821.7 $523,181.8 $12,742.4 3474,384.0 2,056 339,000.8 80,714 81,364,741.8

26 (BROADCAST ADVERTISING) BROADCASTING, Nov. 16, 1970 Want to dip into Pittsburgh's young Spenders?

WTAE -TV 4 delivers more total viewers under 50* in the 10th major TV market. Ask your Katz man for a spot of TAE. 4 to a persistently heard but as yet un- est rate offered any advertiser for an research by the Hudson store, that un- verified report, Mr. Springer has indi- equivalent time period. The bill also aided recall of its TV advertising had cated a similar intent. limits candidate expenditures in broad- increased 68% after five weeks. The political broadcasting bill re- cast advertising to an amount equal to A TVB study of how women react ceived bipartisan support in passing the the multiple of seven cents for each vote to TV commercials, pointing up the dif- House in September in final form 247 cast for that office in the preVlous gen- ference between what a commercial says to 112 -also a margin wide enough to eral election or $20,000, whichever is and what women get from it, with ex- support the veto override if voting pat- greater. Primary spending is pegged at amples based on reaction to commer- terns remain the same and Republicans half that formula -three and a half cials from 17 leading stores. do not move en masse to support the cents per vote or $10,000. A TVB study of TV- station in- President's veto. volvement in the fight against drug The outcome of the Nov. 4 elections abuse, showing that virtually all stations has been mentioned frequently in both -96% in the first half of 1970-gave houses as a factor that might influence TVB plans to unveil on -air support to the campaign and that the veto override attempt. research results station executives were extensively in- Staff members of both House and volved in personal support as well. Senate Commerce Committees express- New York annual ed parallel thoughts: If the Democratic meeting TVB's new Television Spot-Buying showing in the elections was impressive will review the findings Guide, a statistical analysis of spot-TV availabilities to help media planners. enough-and instances of heavy over- of six TVB- backed studies spending on broadcast time during the TVB's new presentation film, "Corn- election were widely publicized peTVity" will have its first showing -Dem- Public attitudes toward major media, ocrats would be to Thursday morning. It contains some of encouraged mount toward television advertising and to- an aggressive on the veto. They the results from the new TVB studies. attack ward specific television commercials also theorize that Republicans who sup- will be among the factors covered in ported the political -broadcasting bill Business briefly: reports on research projects during this would be more inclined Purchases to oppose the week's 16th annual meeting of the Tele- on CBS Radio include Lay- President and vote for the veto over- vision Bureau of Advertising in New Z-Boy Chair Co., Monroe, Mich., ride if their party did not fare as well as Marvin Hahn Inc., Birming- York (BROADCASTING, Nov. 9). through expected. In all, six new studies commissioned ham, Mich.; Scholl Manufacturing, Another member of the House Com- by TVB and previously unpublished re- through N. W. Ayer & Son, both Chi- staff the merce Committee discounted sults of one conducted by J. L. Hudson cago, for foot care products, and Na- as faotor. elections an important "When Co., Detroit's leading department store, tional Presto Industries, Eau Claire, chips the are down, Republicans will will be presented, according to George Wis., through BBDO, New York. Com- support the President's veto and Demo- Huntington, TVB executive vice presi- mercials will be in news and feature crats will oppose it- regardless of the dent and general manager. The meeting programs. election results," he said. will be held from Tuesday evening Allstate Insurance CO.'S, Northbrook, Even if the override attempt fails this (Nov. 17) through Thursday (Nov. Ill., through Leo Burnett Co., Chicago, will probably not mark an end to the 19). has bought sponsorship of NBC -TV's issue. Senator Edward Kennedy (D- "Today's manufacturer and retailer Meet The Press on ati alternate -week Mass.) urged that, should the veto be agree that knowing is better business basis, starting Jan. 3 and continuing sustained, the political-broadcasting bill than guessing, and we at TVB believe through the balance of 1971. The show, should be attached as a rider to "the the best sales tool is the best knowl- now 23 years old, is sold out for next first appropriate piece of legislation" edge," Mr. Huntington said. "To help year. Standard Oil Co. New Jersey and comes that before the Senate during the find this information that advertisers its prinçipal operating affiliate in this post- election session. Other legislators, need to evaluate media and creative country, Humble Oil & Refining Co., including Representative Macdonald and messages, TVB has undertaken a va- previously purchased sponsorship on an Senator Pastore -chairmen of their re- riety of research studies. The findings alternate -week basis for 1971, starting spective Communications Subcommittees are sometimes statistical and sometimes in the last quarter of 1970. Program, who wield vast influence in communi- concepts, but they fill areas in which we currently seen Sundays, 12:30 -1 p.m. cations matters -have vowed to con- have been forced to guess until now." NYT, will return to its normal 1 -1:30 tinue into the next Congress, if neces- Among the highlights: p.m. period when the professional foot- sary, the fight to gain a ceiling on cam- ball season ends. paign expenditures for radio and TV A measure of public opinion of time. During an address to the Massa- different media- including a finding American Telephone and Telegraph chusetts Association of Broadcasters, that 79% of adults vote TV the. most Co., New York, through N. W. Ayer Mr. Macdonald warned, "You can take influential medium and 80% call TV & Son, Philadelphia, is sponsoring as my word for it. If you continue fighting advertising the most influential adver- part of its Bell System Family The- this bill, you're going to get a worse tising. ater series the one -hour documentary, one." Women aged 18 to 34 spend more "It Couldn't Be Done," to be shown The bill which was vetoed by the time with television than with the three for the second time on NBC-TV Tues- President would repeal Section 315, the other major media combined. This from day, Feb. 9 (7:30 -8:30 p.m. NYT). equal -time provision, in its application a study of how people invest their time Maxwell House division of General to candidates for the Presidency and in different media. Foods Corp., White Plains, N.Y., Vice Presidency. The theory behind this A TVB study conducted with through Grey Advertising, New York, is that major -party candidates would be Montgomery Ward & Co. finding that is launching a varied campaign to intro- given more time if broadcasters could six times as many people were aware of duce its new Freeze -Dried Yuban coffee. escape the obligation to give equal time Ward's TV advertising as were aware Buying for the new product, now being to obscure candidates. of its magazine advertising -although test marketed in Cleveland and San It would prohibit broadcasters from its magazine budget was 50% higher. Francisco areas, will include spot TV, charging candidates more than the low- A finding, from before -and-after magazines, newspapers and outdoor.

28 (BROADCAST ADVERTISING) BROADCASTING, Nov. 16. 1970 With regrets we observe the first anniversary of the Drug Scene.

For the past year, five days a week, two times a day, WCBS NEWSRADIO 88 has presented a series called REPORT ON THE DRUG SCENE. It is now a year old. We're sorry that DRUG SCENE was needed a year ago. Sorrier still that the need continues to exist. REPORT ON THE DRUG SCENE began on November 10,1969 with a simple idea and a lot of hope. The idea, to bring all the facts to bear about the complicated world of drugs. The hope, to reach and affect as many people as possible in the New York area. In this series we report everything that has to be reported. From specialized drug treatment programs, to drug -related crime and law enforcement. We talk to addicts. And ex- addicts. That's what REPORT ON THE DRUG SCENE is all about: hard information on drugs. As far as we know, we were the first station in the country to do a report of this kind. When President Nixon made a speech on April 9,1970 requesting the support of broadcasting executives in combating the drug problem we had already been on the air for five months. Right now, REPORT ON THE DRUG SCENE iS celebrating its first anniversary. Hopefully there will not be a second anniversary. And as far as we're concerned, that would really be something to celebrate. WCBS Newsradio 88 More concern over UHF group lifts ad restrictions ban on liquor ads Ayer president foresees U. S. Communications opens possibility of broad door at its five stations government controls but sets tough restrictions U.S. Communications Corp. will accept An advertising agency president urged liquor advertisements for its five owned his industry last Monday (Nov. 9) to television stations, it was announced either regulate itself or face complete last week by Frank H. Minner Jr., government control within three to five president. years. However, Mr. Minner said, the com- Neil W. O'Connor, president and mercials will have to adhere to strict chief executive officer, N. W. Ayer & standards. These include: no on- camera Son, speaking at the 62d annual meet- drinking; no endorsements by public ing of the Grocery Manufacturers As- figures or persons in uniform; no sug- sociation in New York, said the mecha- gestion of excessive consumption; no nism for self- regulation by the industry health claims or claims as to alcoholic could be created. He said the American content; and no suggestion that the use Association of Advertising Agencies was Mr. O'Connor of hard liquor contributes to individual pursuing the idea aggressively. achievement or personal acceptance, or But, he warned, unless there were tising complaints and seek immediate that it is a habit worthy of imitation. some important moves to fill the self - cooperative response from offending The commercials would be carried regulatory vacuum within the industry, advertisers (BROADCASTING, Sept. 21). only after 9 p.m. -and would never be a government bureaucracy would be set If disputes cannot be settled ami- aired in, or adjacent to, a program de- up to control advertising content, use of cably, the plan states the council would signed for children. Station managers, media, and even expenditure levels. publicize the abuse, and call on all Mr. Minner said, must personally en- Mr. O'Connor said the major trouble media to refuse to carry the advertise- force the rules and are responsible for area in national advertising was the ment or advertisements involved. "reviewing every piece of copy, film, parity product categories where there tape, slides, etc., for distilled spirits were very few real product differences. L.A. agency goes under prior to its being shown." The program is being limited to manufacturers and Robert D. Stuart Jr., president, The Clinton E. Frank banner Quaker Oats Co., also speaking on the distributors of distilled spirits. panel for "Marketing Reality and Con- Smock /Waddell Inc., and Clinton E. A U.S. Communications spokesman sumer Choice," said GMA companies Frank Inc., both Los Angeles, have noted last week that its stations do not spent $1.3 billion on television advertis- merged to form one of the larger billing subscribe to the National Association of ing in 1969. And, if the grocery manu- advertising operations in California. To- Broadcasters code authority, which con- facturers wanted to continue advertising tal for the two agencies, which become tains a prohibition against advertising of as they have in the past, they must take Clinton E. Frank /West Coast, is ap- hard liquors on the air. constructive action before government proximately $28 million. Billings for The spokesman also said USC has intervention. 1969 by Smock /Waddell were nearly not signed any liquor advertisers. "Most advertising is constructive," he $3 million. USC's TV stations are WPHL-TV Phil- said. "But if the practices of advertising Nearly 70% of the Frank billings adelphia; WPGH -TV Pittsburgh; KEMO -TV are in any way contributing to false have been in radio and television, ac- San Francisco; WATL -TV Atlanta and values in our children, or to drug abuse, cording to Richard Westman, media di- wxix -Tv Cincinnati, all UHF. or to other social problems, then I think rector of the autonomous subsidiary of most of us would agree that the sale is Clinton E. Frank, Chicago. About 50% FTC is blamed for not of S /W's billings have been in the not worth the costs." curbing cigarette Mr. Stuart, however, questioned the broadcast media. ads National Association of Broadcasters' Jack Smock and Paul Waddell will The Federal Trade Commission hes code, "which permits 16 minutes of become vice presidents in Clinton E. failed to stem a rising tide of deceptive commercials during an hour of morning Frank /West Coast. cigarette advertising that links specific programing and 'only' 10 during prime brands with various desirable themes, time." Commercials, listeners rise according to Warren Braren, former Personally, Mr. Stuart said, he felt Monitel Inc., a programing and adver- manager of the New York office of the that if the offensiveness and frequency tising service for cable TV, has reported National Association of Broadcasters' of some television advertising were less- that preliminary results of a survey code authority. ened, "and the sexual extreme, particu- show a 21% increase in viewers on He charged in his complaint that the larly in print advertising in the news- channel 4 in Melbourne, Fla., despite advertisements -many of which are paper entertainment sections, were cor- a 50% increase in commercials. Monitel broadcast -seek to entice both smokers rected, the criticism of advertising on said it conducted the survey after the and potential smokers with intimations economic grounds would get much less cable system started Monitel service of greater status and social desirability, attention." seven weeks ago. The channel carries a material success, tranquility, clean air He cited a speech made by Victor commercial every 30 seconds, interrupt- claims and an over -all false sense of Elting, vice president, advertising, at ing program matter supplied by Monitel security. Quaker Oats, whereby Mr. Elting called dealing with weather forecasts, house- He said that the FTC has failed to for formation of a seven -man advertis- hold hints, horoscope reading, health, act on such cigarette advertising which ing review council, to look into adver- safety, sports and gardening. violates the guidelines set forth in the

30 (BROADCAST ADVERTISING) BROADCASTING, Nov. 16, 1970 KCOP TELEVISION, INC. ..13

915 NORTH LA BREA AVENUE HOLLYWOOD, CALIFORNIA 90038 656 -6050

October 28, 1970

Joseph Fusco, Jr. Director of Advertising, Publicity and Promotion Twentieth Century-Fox Television 444 West 56th Street New York, New York 10019

Dear Joe:

Your efforts to provide promotional material on the DANIEL BOONE series are quite impressive! I don't believe we've ever received anything more than color slides in the way of episodic on -air material for a syndicated show.

The cost is more than reasonable - and the whole idea of episodic trailers is great. However, on this particular series we were fortunate enough to have the services of Fess Parker, who was good enough to record numerous promotional announcements for us and our sister stations in Portland and Minneapolis. At the moment, we have almost more material on this series than we can schedule.

Thank you for your interest and cooperation. Please keep us informed of any new promotional materials of this nature that become available through your office in the future. Working with you is a pleasure.

Cordially,

Wanda Carriker Promotion Coordinator commission's own reports to Congress NH &S is new agency for and that cigarette industry self regulation quietly collapsed with the disband- Falstaff beer billing ing Advertising Code of the Cigarette Falstaff Brewing Corp., St. Louis, an- on Aug. 1, 1970. nounced last week that it is ending In his petition, Mr. Braren asked the its five -month association with Ogilvy commission to announce its enforce- & Mather, New York, and moving the ment policy and correct any abuses in estimated $10 million in billings, all in cigarette advertising and labeling before broadcast, to the Los Angeles office Jan. 2 -the day on which the ban on of Needham, Harper & Steers. radio and TV advertising of cigarettes Ogilvy won the account from Foote, becomes effective. Advertisers, he said, Cone & Belding earlier this year are gearing up for the change to non - (BROADCASTING, March 30) and began broadcast media and "now clearly is the work on it May 31. time to set up warning flags so all NH &S now does the advertising for parties concerned are fully aware of Falstaff's two other regional beer enforcement policies." the commission's brands, Narrangansett and Krueger He warned that if the themes cur- pilsner. Falstaff beer is marketed in 40 rently being used in cigarette advertis- Actor John Armstrong Marshall reclines states. ing continue they can "readily negate horizontally during a break in filming of Falstaff declined to comment on the and offset the new health warnings [on a new commercial for Lawn -Boy pow- break. But James Heekin, president of cigarette packages] and the broadcast er mowers. Mary Fremerman of Frem- O &M, in announcing the switch in a ban." erman -Papin Inc., Kansas City agency staff memo, said the move was initiated Mr. Braren, now an advertising and handling the Lawn -Boy national sales by a new executive vice president of broadcast consultant, resigned from the campaign, holds Mr. Armstrong's head Falstaff. "Within a few days of his NAB in 1969 and later testified before on a specially designed set built to give appointment," the memo read, "he dis- congressional hearings that the broad- the impression of floating on air. The banded his entire marketing department cast industry's attempts at regulation of new Lawn -Boy campaign will feature a and fired Ogilvy & Mather. He must cigarette advertising were ineffective. national preseason sale on three models have thought he was doing something of power lawn mowers, offering reduced right." Baltimore firm to work prices in an effort to encourage the with Doremus & Co. public to purchase the product during the o,$- season. Fremerman -Pa pin, in Toycraft sponsors four Doremus & Co., New York -based ad- conjunction with the sale, is also making new animated specials vertising and public -relations agency, a 25- second animated color -TV spot and Newhoff -Blumberg Inc., a Balti- with accompanying musical soundtrack D. L. Taffner Ltd., New York, sales more agency, have announced an agree- which will be available on dubbed tapes representative for overseas producers, ment to affiliate. The Baltimore firm will for local radio promotion. reported last week that the Toycraft now be associated with and offer the division of General Mills Corp., Cin- full services of the larger firm. Newhoff- cinnati, will sponsor four additional Rich Goldman will serve as group sales Blumberg will also become the accounts animated programs on network televi- In Chicago, Rich Frank con- service and media contact as well as the managers. sion. All are based on classic works of tinues as sales manager and his group service arm for Doremus in Baltimore. literature. will be Stu Strizak and G. Barry MeMennamin, executive sales managers D. L. Taffner, president, said Toy - Lee Redfield. Mr. Mulderrig remains as vice president of Doremus, said the affil- craft's first sponsorship was the one - vice president and national sales man- iation would permit a strengthening of hour Tales of Washington Irving, car- company. both organizations by "providing exten- ager of the ried on CBS-TV on Nov. 1. Through The research department under Bob sive resources and services in the grow- Leonard M. Sive & Associates, Cincin- Schneider, vice president, sales plan- ing Baltimore area as well as bringing nati, Toycraft also has bought Connec- will be split additional capabilities to Doremus's ning and development, also ticut Yankee in King Arthur's Court country-wide operations." into two groups. Dan Kelly will be di- and A Christmas Carol, set to be tele- rector of research for one group and Doremus & Co. also announced the cast on CBS-TV on Thanksgiving day George Feldman for the second unit. election of two account supervisors in and Dec. 13 respectively, plus Treasure Mr. Kelly will continue as director of its public- relations department, Warren Island and Don Quixote. research and sales promotion in charge Bennett and Walter F. Wiener, to vice They are among a large group of ani- presidencies. of Tele -Rep's publicity and advertising. mation specials produced by Air Pro- New account executives in New York grams International, Sydney, Australia, are Don Gorman, from H -R Television; which Taffner represents in the U.S. Tele -Rep adds nine; Len Ziegel, previously with Avco TV revamps sales, research Sales; Les Einhorn, formerly with Ed- Rep appointments: ward Petry & Co.; Tom Tilson, from KOFY(AM) San Mateo, Calif.; WGSA- Expansion in personnel and a change in & Ogilvy Mather, New York; Pat Gar- (AM) and wiov(FM) both Ephrata, the organizational structure of Tele -Rep vey, recently with Dancer- Fitzgerald- Pa.; WQDY(AM) Calais, wHOU (AM ) Inc., effective yesterday (Nov. 15), Sample, and Mike Eigner, previously Houlton and wMKR(AM) Millinocket, were announced last week by Alfred M. with & Ted Bates Co. The Chicago staff all Maine: AAA Masini, president. Representatives, New has been bolstered by the addition of York. In the restructuring, the New York three account executives: Van Rubin- and Chicago sales staffs will be split into stein, formerly general sales manager, KDAY(AM) Santa Monica, Calif.: Young two groups. Named as New York sales witcT(Tv) Hartford, Conn.; Tom Ash- Radio Sales, New York. managers are Gerry Mulderrig and ley, from ABC-TV Spot Sales, and Rich WsYB(AM) Rutland, Vt.: Eckels & Lloyd Werner, while Dick Brown and Eggner, formerly with A. C. Nielsen Co. Queen Inc., Boston.

32 (BROADCAST ADVERTISING) BROADCASTING, Nov. 16, 1970 engineered p where it counts

Gauss research and development has created two technological masterpieces. The 1620 Recorder/ Reproducer with 5 heads,features an ingeniously designed capstan and guidance assembly that completely eliminates transport plate warpage and attendant guidance problems. This rugged dual - capstan transport puts greater strength and accu- racy right up front where the action is, reducing scrape flutter and maintaining tape accuracies at all speeds. Gauss' 1630 is a reproduce -only transport incorporating all identical design advances of the 1620. Both transports can be mounted in any position on any surface, function equally well in a bi- directional mode and offer constant tape tension regardless of size, position or location of reels. We can safely say the new Gauss 1600 Series heralds a new era in the broadcasting and tape recording/ duplicating state of the art. But hearing is believing. Another precision product ... by Gauss.

Gauss Electrophysics An MCA Tech. Division 11822 W. Olympic Blvd.

(213) 478 -0261 O TheMedia

Hat to be passed for defense fund

New Orleans conference is told $100,000 more is needed to fight media crossownership curbs

Douglas L. Manship, president and general manager of wexz(Tv) and w.rEO- AM-FM Baton Rouge, is about to embark on what he has told friends is going to be one of his toughest jobs. He's going to try to collect a second $100,000 in contributions from broadcasters to help his "Media Structure and Service Group" beat back the FCC's proposals to break up crossownerships of media. Mr. Manship told National Associa- tion of Broadcasters members, at the organization's fourth regional conference in New Orleans last week (Nov. 12 -13), that he hoped he wouldn't have Mr. Manship Mr. Bell to twist arms, "but if necessary I will." He announced that he and his com- Bagwell, WKY -TV Oklahoma City; Clair made by Victor Elting, Quaker Oats mittee already had raised the first $100,- R. McCollough, Steinman Stations, Co., chairman of the AAF, and by Fred 000 in substantial contributions from Lancaster, Pa.; James M. Moroney Jr., Baker of N. W. Ayer -F. E. Baker Inc., networks and major station groups. WFAA -TV Dallas; Ward L. Quaal, WGN senior vice chairman of AAF and Now, he said, it is up to the individual Continental Broadcasting Co., Chicago; chairman of the AAF ethics committee. broadcasters and smaller groups to help. J. Leonard Reinsch, Cox Broadcasting While the government is asking for He is asking TV stations or TV -radio Corp., Atlanta; E. R. Vadeboncoeur, help from the business community in combinations to contribute an amount Newhouse Stations, Syracuse, N.Y.; and solving social ills, such as drug abuse, equal to their highest one -time hourly Edwin K. Wheeler, Evening News Sta- Mr. Bell said, "it is clubbing us with rate. Radio -only stations are asked to tions, Detroit. the other [hand]. There must be some assess themselves for a sum equal to 10 Ex officio members of the group are accommodation of interests and recog- times their highest minute rate. Willard E. Walbridge, Capital Cities nition on the part of government and Mr. Manship's committee was or- Broadcasting Corp., Houston, who is the public that the free enterprise sys- ganized last June to lead broadcasting's chairman of NAB; James M. Caldwell, tem ... just might be getting fatal doses opposition to the FCC proposals that WAVE -AM -TV Louisville, Ky.; Richard of harassment and regulation." also envisage the possible ban and future W. Chapin, Stuart Enterprises, Lincoln, Business, he said, must mount an divestiture of newspaper -owned TV and Neb.; Harold Essex, Ws Js Stations, over -all campaign to counteract what radio facilities. The commission has Winston- Salem, N.C.; Hamilton Shea, he called the one -sided flow of antibusi- asked for comments on these ideas by Gilmore Broadcasting Corp., Harrison- ness publicity, using all the tools of Jan. 15, 1971. burg, Va., and Vincent T. Wasilewski, communications, including advertising. In order to prepare for the proceed- NAB president. The business community, including ing, the Manship committee was given At last week's New Orleans meeting, advertising and broadcasting, he said, $100,000 outright by the NAB. Mr. which saw 230 broadcasters on hand, must become more closely identified Manship promised to raise another the NAB members also heard Howard with the consumer movement "by initi- $200,000 in contributions from the in- H. Bell, president of the American Ad- ating new programs for the benefit of dustry. Most of this money is being vertising Federation, express the belief the consumer and giving them much spent on research aimed at proving to that an over -all advertising industry greater visibility." the commission that the goal of diversity code would "complement and support" does not require the breakup of the the NAB codes "and assist in dealing New rules implemented present broadcast industry structure. with abuses you now face alone." The committee has hired Lee Loev- In remarks last Thursday (Nov. 12), to speed up FCC hearings inger as special counsel; Mr. Loevinger Mr. Bell said that the NAB codes "stand In order to expedite hearings, the FCC is a former FCC commissioner and pre- alone as an instrument with machinery has authorized hearing examiners to act viously was chief of the antitrust di- for their enforcement." And, he added, on joint requests by broadcast applicants vision of the Department of Justice un- the broadcast codes are "the only mean- for approval of payoff agreements on der the late President Kennedy. Before ingful effort to date among media and such matters as merger, withdrawal or that he was a member of the Minnesota within advertising." dropout of applicants in competitive Supreme Court. Earlier this year, proposals for the proceedings. Serving with Mr. Manship on the creation of an independent advertising Previously, authority to act on pay- media structure team are Norman P. review council to police advertising were off agreements had been vested in the

34 BROADCASTING, Nov. 16, 1970 Now watch! KWTV, Oklahoma City has appointed Blair Television!

Oklahoma City- exciting, fast-growing market in the Sooner State. A center for agribusiness, aeronautics, manufacturing, government, and oil. And the pace- setting station in this bustling capital city is Griffin Television's KWTV, with strong leadership in high - priority audience periods. And it's still growing! Now this leading station has appointed the nation's leading broadcast representative, John Blair & Company. So now when you want to know where to strike paydirt in Oklahoma City, call your Blair man. BLAIR TELEVISION America's leading television representative A Division of John Blair & Company FCC review board. Washington; WQMR(AM) Silver Spring, The new rules also state that examiner Md.; WTCR(AM) Ashland, Ky., and rulings that do not terminate proceed- wvQM(FM) Huntington, W. Va. ings may be appealed only with the ex- Greater New York Media, owned by aminer's approval. Parties had been able Joseph L. Rosenmiller and Peter A. to appeal any ruling by an examiner Bordes, is the parent company of WCTC- without his prior consent under the old AM-FM New Brunswick, N.J.; WOSM- rules. (AM) Huntington, N.Y.; wcro(FM) The new rules were proposed by the Smithtown, N.Y., and WESO -AM -FM Procedure Review Committee, a group Southbridge, Mass. It also owns the of five senior staff members appointed Sentinel, Spokesman and Recorder, last January in line with Chairman Dean newspapers serving Middlesex county, Burch's suggestion that the commission New Jersey, and Greater New England and the Federal Communications Bar Cable TV, which operates CATV sys- Association seek ways of speeding up tems in Massachusetts. commission procedures (BROADCASTING, Mr. Gay began his broadcasting ca-

Jan. 9) . reer in 1946 with a half -hour country music show on WARL(AM) (now WAVA) Arlington, Va. Bigger load given His Town & Country Time show was Mr. Shea expanded to three hours and subsequent- key NAB committee liaison with government." This was a ly WARL went completely country music. reference to the NAB's 60-man politi- He began lining up talent from wsM- New mission, new members cal- action committee, which held its (AM) Nashville's Grand Ole Opry for for group to watch over first meeting in Washington earlier this box -office appearances in Washington and groomed country singers Jimmy the future of broadcasting month (BROADCASTING, Nov. 9). The former committee was headed by Dean and George Hamilton IV for star- dom. At one time his broadcast hold- The National Association of Broad- Dale G. Moore, KGVO-TV Missoula, Mont. Other members were David M. ings included wFTc(AM) Kinston, N.C.; casters reshuffled its Future of Broad- KITE(AM) San Baltimore, WBRE -TV - Antonio, Tex., and casting Committee last week and gave Scranton Wilkes Barre, WYFE(AM) New Orleans. William T. it a new mission survey the whole Pa.; Richard D. Dudley, For- -to ward Communications, Wausau, Wis.; Stubblefield is the broker. range of broadcast problems that involve the federal government. Jack Harris, KPRC -TV Houston; Terry She's not Earhart, The announcement was made late Lee, Storer Broadcasting, Miami Beach, last week in a report to members of the and Fred Weber, Rust Craft Broad- says Guy Bolam's widow casting, Margate, N.J. NAB board of directors by Willard E. Mrs. Guy (Irene) Bolam, president of Walbridge, Capital Cities Broadcasting One of the charges to the newly constituted committee, according to Mr. Guy Bolam Associates Corp., and Corp., Houston, who is chairman of the American Sales & Servicing Division, NAB. Mr. Walbridge said that the move Walbridge, is to concentrate on "an overview of all problems and issues that Princeton, N.J., international radio and was approved by the executive com- TV consultants in the 'advertising field, mittee of the association at its meeting affect the future functioning of our industry." Among these, according to emphatically denied last week she was Nov. 5. the missing aviatrix, Amelia Earhart. The new committee, superseding the Mr. Shea, are the political- broadcasting vetoed by Mrs. Bolam, who assumed the presi- former group with the same name, will bill, President Nixon, but marked for revival by members of Con- dency of firm upon the death of her be led by Hamilton Shea, Gilmore husband on May 6 (BROADCASTING, Broadcasting Co. executive vice presi- gress (see page 26); FCC proposals to the May 18), had been named in a book dent, who is also chairman of the break up crossownerships of media; the CATV campaign to convince Con- published by McGraw-Hill, New York, NAB's TV board. Mr. Shea said last as the famed flier. The book stated she Thursday (Nov. 12) that the new com- gress that it should legislate cable -TV guidelines for the FCC to follow. had assumed a different identity to con- mittee will number about the same as ceal Mr. Shea also said that he hoped to her part in an espionage mission the former six-man group, but probably against Japan in 1937. step up the use of broadcast stations in with some changes in membership. The Describing the book as a poorly docu- the political activities of NAB "in old Future of Broadcasting Committee mented hoax as far was con- order to bring the audiences into the as she was established in 1969 as the CATV cerned, Mrs. Bolam said it was utter action." He said he expects to present Negotiating Committee. Its name, but nonsense to suggest she was Amelia recommendations for membership in not its function, was changed last sum- Earhart. She acknowledged she held a time for next meeting of the associa- mer. The former committee, Mr. Wal- in tion's executive committee, Dec. 3. pilot's license the nineteen -thirties and bridge said, will continue to function had known Miss Earhart. in the CATV field as a subcommittee of Miss Earhart mysteriously disappeared the new group. Connie B. Gay in the Pacific in 1937 in an attempted The NAB chairman paid tribute to sells his stations round - the - world flight. The book, the work of the old committee in the "Amelia Earhart Lives," claims she was CATV field and to its performance in Connie B. Gay, who built a half-hour captured by the Japanese while on an establishing what he called the founda- radio show into a country-music empire, espionage mission for President Frank- tion of a permanent legislative contact last week announced 'he is retiring from lin D. Roosevelt, spent eight years as a procedure. "Broadcasting," Mr. Wal- broadcasting and will sell his four radio prisoner in the Imperial Palace in bridge said, "owes a solid debt to the stations to Greater New York Media Tokyo, and was secretly released in hard -working members who have for $3.3 million, subject to FCC ap- 1945 by Emperor Hirohito in return for helped establish this permanent future proval. his being allowed to remain in power mechanism for effective broadcaster The stations involved are WGAY(FM) and exempt from trial as a war criminal.

36 (THE MEDIA) BROADCASTING, Nov. 16, 1970 YEAR OF THE MULE

The Chinese call 1970 the Year of the Dog, but the 1,146,000' people of the Carolinas know better. It is the Year of the Mule. For the "Mule" is a popular native of Greenville, who has made good in the big time. Dick Dietz of the San Francisco Giants. The fascinating story of the real man wearing the nickname "Mule" was told in the public service documentary, Year of the Mule, shown on Octo ber 15, another in a series of continuing community involvement programs (Like to know how "Mule" got his nickname? Drop Doug Smith auf bcw'_ a line. a It's fascinating story.) GREENVILLE, SOUTH CAROLINA °Greenville-Spartanburg- Asheville ADI REPRESENTED BY KATZ TELEVISION

4Do t f l Q r-ru L_-r- I i d 11=1 vaD A station of Multimedia Broadcasting Company. Affiliated with WBIR-TV, Knoxville, Tenn., and WMAZ TV, Macon, Georgia. NAEB confronts its own racial crisis

As Washington convention shows all too clearly, minority grievances transcend commercial system

Minority demands for a greater voice largest minority group. 4,825, 499 are minority members. He in educational broadcasting generated Dr. Vivian Henderson, president of said CPB was "encouraged but not satis- much heat but an uncertain amount of predominantly Negro Clark College in fied with the progress made so far in light last week in Washington during Atlanta, told those present at a Wednes- this critical area" and said the corpora- the 46th annual conclave of the Na- day luncheon that educational broad- tion would continue to push for mi- tional Association of Educational Broad- casting had "grossly neglected" blacks. nority hiring. casters. He charged: "The broadcast industry, Public Broadcasting Service President Commercial as well as educational commercial as well as noncommercial, Hartford Gunn described several new broadcasting was cast as a "white racist is one of the most lily-white institutions black- oriented shows that PBS hopes to play toy" by Tony Brown, president of in this society from the standpoint of carry, including a program dealing with the National Association of Black control, management and content of the life in the Chicago ghetto, a Negro his- Media Producers and executive pro- material it puts before its many pub- tory series and a talk -back type of producer of NET's Black Journal, who lics." He said blacks were increasingly gram. He cited a need for more pro- emerged as spokesman for the mostly aware of the power of television and of grams to specific audiences such as In- disenchanted black delegates to the con- their right to be served by it and pre- dians, Chicanos and women and the vention. dicted that license challenges would con- necessity for recruiting first -rate writers He charged that blacks were be- tinue to be made by blacks across the to develop high-quality material. ing "systematically disenfranchised" by country. In response to complaints that NAEB commercial broadcasters whose only "The time is ripe for broadcasters, was not doing enough to encourage in- concern is to "make a dollar," and by especially educational broadcasters, to creased minority programing and hiring, noncommercial broadcasters who fail to build bridges to black audiences," he board member Dr. Erling S. Jorgensen "serve a number of publics." concluded. pointed out that the association had Mr. Brown -who served as chairman Responding to the "black challenge" gone $26,000 in the red to fund the for two of three convention sessions de- in a Wednesday session, NAEB and newly formed Office of Minority Af- voted to minorities and educational Corp. for Public Broadcasting officials fairs and hire director Lionel Monagas broadcasting - castigated broadcasters maintained that while much remained (BRoAncAsrm, Sept. 14). He noted who shy away from airing programs de- to be done, educational broadcasting that Mr. Monagas had only been on the picting black culture realistically and was responsive to minority grievances job some six weeks and urged that he who "keep a list of bad words on their and was taking positive steps to effect be given a chance. He agreed that the desks" to stifle authentic black voices. change. office, which has been given a budget of He predicted that video cassettes would CPB President John W. Macy Jr. approximately $85,000 for the next enable people to see and hear whatever noted that of a total full -time edu- year, was inadequately financed and they wanted when they wanted and cational broadcasting employment of said a search for additional funds would eventually put commercial broadcasting continue. out of business. But the polarization between blacks Blacks voiced frustration over the who felt they were getting too little too amount of black-oriented programing late and officials who assured them that scheduled by educational stations, the significant progress was being made disproportionately low number of blacks within the system became apparent at employed by educational broadcasters the Wednesday -afternoon business meet- and the inadequacy of training and re- ing, the convention's closing session. cruiting programs, "tokenism" on the Two resolutions aimed at forcing the part of program producers and the in- NAEB board to take a more forceful adequate attention they said NAEB stand on alleged instances of discrimina- gave to minority needs. They also ex- tion or censorship by broadcasters were pressed irritation over the timing of the soundly defeated. One, which was intro- convention sessions devoted to their con- duced for the third consecutive year, cerns (two were scheduled for 8:00 called for the establishment by the a.m.) and the panel -type formats which NAEB board of a Freedom of Broad- they said worked to prevent meaningful casting Committee to censure "each and "rapping" and fruitful results. Also de- every attack made upon the freedom nounced were the absence of NAEB and independence of educational broad- executives and board members at the casting." (The resolution was passed last minority sessions and the alleged inade- year by the NAEB membership in a quacy of black input in planning the vote of 300 to 2; however, the board sessions. subsequently voted against setting up Domingo Nick Reyes, head of the such a committee.) Mexican - American Anti - Defamation A statement accompanying the reso- Committee, said Chicanos had become lution attacked the NAEB for not speak- broadcasting's "new nigger" and that in ing out, among other occasions, when their efforts to placate blacks demanding the Alabama ETV Commission dropped a better shake broadcasters were vir- certain black -oriented programs from its tually ignoring the country's second Mr. Brown schedule and later when the FCC up-

38 (THE MEDIA) BROADCASTING, Nov. 16, 1970 held the ETV commission's right to cal balance. He suggested that Environ- delete the programs. The statement said ment Bonds be issued to help fund the NAEB's silence `could only be equated war against pollution. with support of the most blatant ra- CPB President John W. Macy Jr. cism." warned that the growth of educational The second resolution provided for broadcasting may be arrested if an ade- revocation of NAEB membership of quate, long -range federal financing pro- any institutions "which refuse to adopt gram is not forthcoming within the and implement practical policies which next two years. "We are asking Con- result in recognition and satisfaction of gress for a commitment that will cost their responsibility toward minority con- over $1 billion in the next decade," he stituencies." told delegates, adding that he was Following the 119 -67 defeat of this setting a deadline of two years for resolution, one member shouted that the establishing a long -term program be- NAEB was "racist and reactionary" and cause key congressmen believe there Domingo Nick Reyes walked out of the has already been excessive delay and Sheraton -Park hotel's Cotillion room have indicated they will vote against (and, presumably, out of the NAEB) further annual appropriations beyond and urged others to follow. However, 1972. only three did. NAEB's annual Distinguished Serv- Several members subsequently ques- ice Award was bestowed upon C. Scott tioned said they voted against the reso- Fletcher, until 1961 president and lutions not because they were unsym- director of the Fund for the Advance- pathetic with the issues they addressed ment of Education of the Ford Founda- but out of a belief that they were poorly tion and presently president of the Com- worded ap- and incapable of practical munity Television Foundation of South plication. Florida Inc. and NAEB consultant. He The convention was not entirely nega- is also a former NET director. tive in tone. Mr. Reyes NAEB President William G. Har- FCC Chairman Dean Burch promised ley told delegates that if "distasteful that the commission would do all it can identified the new ETV viewer as more realities are what community involve- to obtain adequate permanent financing likely to live in the Midwest or West then that is the arena in for educational broadcasting. He admon- and in the suburbs, between 21 and 49 ment yields which we must operate." He empha- ished noncommercial broadcasters to years of age, and a college graduate sized the need for strong, local com- "dig deep into your community's prob- earning more than $10,000 per year. munity -based programing in educational lems and needs and take risks to try to He added, however, that one of every broadcasting. serve them." He also said the commis- four new viewers is not a high school sion would not sanction moves to ob- graduate and some 15% earn less than The Turned -On Crisis, a series of tain increased support from commercial $5,000 annually. eight programs dealing with the drug sponsors and urged ETV stations not to National Public Radio President problem to be presented by PBS next compete with commercial broadcasters Donald Quayle said NPR will begin February was previewed through film for maximum audience. "Do your own networking service to some 100 sta- clips. The series was produced by thing. Don't play a numbers game," he tions next April with current -affairs WQED(TV) Pittsburgh (BROADCASTING, advised (see page 40). and magazine -type programing in the Oct. 5). Joan Ganz Cooney, president of the early morning hours, with similar ma- Student delegates to the convention Children's Television Workshop and terial of greater length provided on vented their frustration in attempting creator of the widely acclaimed Sesame weekends. Bernard Mayes, NPR chair- to gain a greater voice within the Street, announced that next October a man, said that while the network's main NAEB and were promised broader new, experimental CTW series aimed at production center will be in Washing- representation at next year's conven- building reading skills among seven -to- ton, NPR will be "committed to de- tion in Miami. 10- year -olds will be launched over the centralization as a cornerstone of our One session focused on selected PBS network (see page 54). policy," with local stations and other ETV efforts to present political pro- An additional 3 million new house- far -flung producers expected to provide graming during the 1970 elections - holds were added to noncommercial a major share of programing. A first ranging from a faltering first step in television's audience in the last year, annual spring meeting for educational Hawaii to a highly polished four -hour Leroy Miller, director of research for radio stations was scheduled for May program in Florida. the Corp. for Public Broadcasting, told 1971 in Washington. The Hawaiian Educational Television NAEB delegates. The increase from 8 Among other highlights: Network attempted to provide as many million to 11 million educational TV Board Chairman Warren A. Kraet- candidates as possible in a well -defined homes was among the findings in a sur- zer, executive vice president and gen- context, according to Dr. Lark Daniel, vey conducted last month for CPB by eral manager of WHIN Inc. (wHYY -Tv director and general manager of the Louis Harris & Associates. Similar data Wilmington, Del.; WUHY-FM -TV Phila- network. The series provided all candi- from the American Research Bureau delphia), was re- elected chairman and dates for offices below the statewide and A. C. Nielsen confirm the increase, Albert P. Fredette, manager of WAMC- level with two one -minute spots for Mr. Miller noted. (FM) Albany, N.Y., was elected vice the reading of a position paper by a Other findings: Of those who watched chairman. station announcer. ETV for the first time in the past year, Secretary of the Interior Walter J. In Florida, wPBT(TV) Miami and more than 50% said a particular pro- Hickel urged broadcastors to support the other Florida ETV stations linked gram had attracted them, and 25% of efforts to fight environmental pollution together to "make the ballot come those said the program was Sesame and to help educate their audiences alive" with a four -hour, live prime -time Street. Mr. Miller said the Harris study about the fight to maintain the ecologi- "Politithon '70," according to John

BROADCASTING, Nov. 16, 1970 39 Felton, director of programing for followed by balanced biographical William B. Ray, chief of the FCC's wpar -the station originating the pro- material for each candidate, prepared Complaints and Compliance Division, gram. Each segment -which presented statements on the issues, and ad -lib urged the next educational broadcaster all candidates for a particular statewide answers to questions fed from the live fined for airing obscene material not to office in turn -was preceded by a film audience and from the other Florida pay up so that the commission could clip describing the duties of the office ETV outlets. institute a test court case.

How `commercial' can ETV become?

FCC eases rules on identifying donors, but Burch warns NAEB not to go too far

Educational broadcasters meeting in problems could be dealt with on the to an undesirable extent," the commis- Washington last week (see page 38) basis of waiver requests. sion said, "contributions by private busi- were cheered by an FCC announcement The commission also eased the rules ness enterprises are made in return for that the commission had eased some of relating to mentions given for con- substantial exposure." The commission its rules dealing with on -air identifica- tributors to general operating expenses. also said the regular association of a tion of businesses providing financial A limit of three announcements per day particular underwriter with a particular support for educational broadcasting. is lifted, and in its place is a rule per- program could lead to an "undue chan- The educators had requested the mitting announcements at the opening neling of educational broadcast time changes as a means of protecting present and closing of the day of all general and effort" into some programs that sources of revenue. contributors, and an announcement of are presented because they are likely to But at the same time, the commission one general contributor per hour. draw support and that may duplicate -with the exception of Commissioner The new rules do not apply to the the product of commercial television. Robert E. Lee -expressed uneasiness broadcast time that businesses and The only one of the five commis- over the "commercialization" of educa- others underwrite for the auctions of sioners voting on the rules change (Com- tional broadcast services. And Chair- commercial products that many educa- missioner Robert T. Bartley was absent) man Dean Burch, in a speech to the Na- tional stations conduct as a means of who did not share the concern over a tional Association of Educational Broad- raising money. But the commission possible trend toward commercialization casters, put the concern bluntly: "We stressed its "reservations about the pub- in educational broadcasting was Corn - will not take the route of securing lic- interest character of those practices," missioner Robert E. Lee. He issued a greater financing for you by making you and said it would re- examine the matter statement asserting he would have im- more commercial -by permitting you "if and when other means of financing posed "less restrictive limitations on to obtain greater backing from com- ETV operation become better estab- identifications" than those the commis- mercial sponsors." lished." sion adopted. The chairman, in fact, was concerned The commission also made a point of Commissioner Nicholas Johnson, the with protecting not only the noncom- noting its concern with the whole sub- lone dissenter, took the opposition posi- mercial nature of educational broadcast ject of "credits." It referred to NAEB's tion. He saw the commission's action stations but their local character as statement, in support of the petition as another step down the road to com- well. He said that concern is reflected for modification, that the rules adopted plete commercialization of educational in the commission's studies of a perma- in May "could well result" in under- broadcasting. He said he respected his nent-financing plan for educational writers canceling their current agree- colleagues' sincerity in expressing a broadcasting -a plan that would benefit ments. "this far and no further" position. But, noncommercial stations as well as the "This appears to indicate that, likely he said, "I just think we've already gone Corp. for Public Broadcasting. The rule changes announced last week were in response to a petition by the NAEB seeking clarification or modification of rules the commission adopted in May. As modified, the rules permit hourly identification of a program supplier when the program runs over an hour in length. Previously, the rule permitted identification only at the beginning and end of the program. And if the actual donor is a bona fide operating division of a larger company, the name of the division as well as the parent company may be given ( "the Buick division of General Motors," for instance). The commission turned down an NAEB suggestion that it permit a brief William G. Harley (1), president of the to move toward advertising-supported description of the contributor's business National Association of Educational programing. Joan Ganz Cooney (r), as a means of distinguishing between Broadcasters, chats with two of the prin- president of the Children's Television similarly named companies. The com- cipal attractions at last week's NAEB Workshop, announced a new noncom- mission said such announcements would convention. FCC Chairman Dean Burch mercial series aimed at "graduates" of "tend toward undue commercialization (c) said noncommercial broadcasting her widely acclaimed program, Sesame of the medium," but it said special should stick to that role and quit trying Street.

40 (THE MEDIA) BROADCASTING, Nov. 16, 1970 too far, and that they're going to have The White House and Congress are Congress and the President. 'We at the a tough time holding the line against concerned with financing for CPB, which commission can only propose," he said, those burly professional ball players was established by Congress three years "not dispose." who are about to come charging down ago to supply programing and financial the field." support for educational stations. But, Chairman Burch, however, appeared the chairman said, "there has been a WPIX is portrayed confident of the commission's ability in tendency to overlook" the needs of the that regard. And besides committing the stations themselves for financial support. as a `scapegoat' commission to avoidance of steps that He noted that in its current rulemak- would make noncommercial stations ing proceeding aimed at overhauling its In hearing's ninth week more commercial, he used his speech CATV rules, the commission proposed WPIX newsman how at the NAEB convention to urge educa- that CATV systems be required to pay tells tional broadcasters to steer clear of a 5% of their revenues to noncommer- station relied on UPI film competition with commercial broad- cial broadcasting, and requested com- casters for maximum audience. "Do ment on whether the payment should be Arthur Alpert, WCBS -TV New York news your own thing," he said. "Don't play a divided equally between the corporation managing editor, told the FCC hearing numbers game." and local stations. "In our studies of on the license-renewal application of In discussing local programing, the permanent financing," he said, "we have wrtx(Tv) New York last week that chairman said that educational broad- in mind the same kind of division." he forwarded a letter sent him by Mrs. casters who do not serve their areas' The chairman sees permanent financ- Nancy McCarthy to the commission and needs "cheat" their communities and ing as satisfying two basic purposes: to Senator Thomas J. McIntyre (D- "undermine the status of all local non- the need for an assured, ample financial N.H.). The Metter, charging Daily News- commercial stations." Indeed, he said base; and the independence needed to owned writ with news distortion, pre- that educational broadcasters "cannot insulate noncommercial broadcasting cipitated the FCC investigation. lay claim" to government support "if "from any possibility of inappropriate Testifying during the ninth week of the noncommercial station substantially government involvement with program- the license challenge by Forum Com- shirks its full local duties." ing." munications Inc., Mr. Alpert said he The chairman disclosed for the first The commission is reported to be also wrote an article for the New Re- time the kind of plan the commission considering a proposal under which the public in October 1969 saying if the may suggest as a means of providing federal government would match local charges were true, "wrtx was caught permanent financing for noncommercial spending on the basis of a ratio to be playing the same game everybody else broadcasting -and it appears aimed at established by Congress. However, asthe plays." shifting the present focus of concern in chairman noted last week, the final de- He denied under questioning, how- the matter. cision on permanent financing is up to ever, that such practices existed either Our Campaign Çontribution More than $20,000 of free prime air time to present every candidate for a contested office in Franklin County, including candidates for United States Senator and Congress, candi - dates for state and county offices, and those aspirants who

qualified legally ' as'write -in candidates. A total of 71 candidates were taped and aired by WBNS -TV and WBNS AM -FM radio. The series was presented each week night over each of the stations from August-6 through October 30. This "Meet the Candidate" series, unique in broadcasting, en- abled each candidate running in the County to present his platform and his stand on the current issues at no charge to him or his party. In Addition, COLUMBUS TOWN MEETING, a forum for dis - cussing public issues aired weekly over the three WBNS stations, devoted 90 minutes to a'question- and -answer program, for the seven candidates for Governor of Ohio and an hour to a similar program for the four candidates running for the United States Senate from Ohio. Viewer response, as measured by %questions telephoned into the can- _ élidates, was overwhelming. cet,the Candidate" and COLUÌvf- B S TOWN MEETING, proud products of the. WBNS Stations; i' programming.. in the public interest.

BROADCASTING, Nov. 16, 1970 41 at wan-Tv or National Educational jor source for outside news film. The the broadcast script did not specify Television. Mr. Alpert at the time of station used its own camera crews to when the landslide occurred or when the letter incident was a producer for cover local stories, Mr. Engels said, but the film was taken. the Public Broadcast Laboratory of had to rely on UPITN for the majority Mr. Engels said in reply that in this NET. He has been with WCBS -TV since of its national and international news case, the date of the accident should mid-October this year. film. have been mentioned in the story. In Mr. Alpert said Mrs. McCarthy tele- The former station news manager said a number of similar exhibits where phoned him about the alleged misrep- the outside film used by wPix in its wPDC had used day -old film, Mr. Engels resentations, and he told her to send news broadcast was often at least a day said, the scripts were written properly him a letter detailing the complaints old. Answering a question by Mr. and that the scripts did not indicate against the station. Schoemer, Mr. Engels said UPITN that the film shown directly referred to After he received the letter, Mr. Al- tried very hard to do a substantial job the up -to- the -minute events related in pert said, he telephoned Mrs. McCarthy, under the circumstances. the news story. who had been fired by wPix, and they Since there was no other major Last Monday (Nov. 9), Morton L. agreed to send copies to the commission source for national and international Fleischner, producer of wPix's evening and to Senator McIntyre. film for an independent station such as news show, said he learned that UPI This conflicted with what Mrs. Mc- wPix, Mr. Engels said, there was no film used during a news program in Carthy had told the hearing earlier basis for comparison with any other July 1969 was misdated. But because (BROADCASTING, Nov. 9). Then, under service. he neglected to leave a note to this questioning by wPix attorney John R. It was an unusual event for wPDC to effect, Mr. Fleischner said, the misdated Schoemer Jr., she said the letter was receive film from UPI on the same day film was broadcast late on two occa- hastily written on yellow copy paper. that it was shot, Mr. Engels told the sions. "It was a letter to a friend," Mrs. Mc- hearing. When film was received on in- In the spring of 1969, Leavitt Pope, Carthy said, "not a document I would cidents or news stories that had taken station vice president, asked Mr. present. Mr. Alpert took the initiative place a day or more earlier it was used Fleischner to comment on a published without either my general or specific as part of a running story when pos- story discussing complaints against the permission." sible, he said. "The script must be care- station by writers. His answers were re- Mr. Alpert's appearance last Wednes- fully written [in such cases]," Mr. corded and an affidavit was drawn up day (Nov. 11) ended after Mr. Schoe- Engels said, and the film properly iden- from the tapes, Mr. Fleischner said. mer pointed out that the WCBS -TV ex- tified. In the affidavit, Mr. Fleischner had ecutive wrote in an article for the Vil- Mr. Schoemer queried Mr. Engels on said he considered the newspaper article lage Voice, "I nominate wPix as media a number of FCC exhibits pertaining to completely wrong, and that both the scapegoat of the year." the station's using old film on a news story and the writers' complaints were Walter Engels, special assistant in broadcast. cases of intentional malice. Challenged wPlx's news department, returned to One such exhibit related to a land- on how he could reach such a conclu- the stand last Thursday (Nov. 12), this slide in Japan that swept two tourist sion when he wasn't employed by wPix time as a station witness. buses off the road. The film was broad- until December 1968, after most of the Under questioning by Mr. Schoemer, cast on August 20, 1968, but according allegations had occurred, Mr. Fleisch- Mr. Engels said United Press Interna- to the FCC, had been shot Aug. 19, ner answered that the article seemed to tional Television News was wPix's ma- 1968. It was indicated by the FCC that offer no evidence to prove the charges. They'd rather switch off than fight Honolulu AM quits rather than face expense of hearings on charges stemming from conservatism

As midnight approached in Honolulu It suggested a meeting with the com- those whose complaints led to the hear- on Saturday, Nov. 7, KTRG(AM), a 24- mission, a reprimand or an "advisory" ing as "malcontents" and accused the hour, telephone -talk show station that as to how the station might comply commission of interfering with the sta- has been one of the more controversial with commission rules as possible alter- tion's freedom of speech. outlets in the 50th state, played "Auld natives to a hearing. But if the station, which is regarded Lang Syne," with some 1,000 local The licensee, which has operated the as an exponent of conservative views, residents in the studio and the parking station for eight and one -half years, has its fans, it also has its detractors. lot joining in. Then the station went off maintained it could not afford a re- The hearing order grows out of com- the air. newal hearing; it said the station has plaints received by the commission in The two -hour "sign -off" broadcast been operating at a loss and is losing the form of letters, tapes of broadcasts, leading up to that moment apparently advertisers. It also challenged the se- affidavits and in- person visits and calls was the final chapter in owner David riousness of some of the charges in- to the commission's engineer -in- charge Watumull's running battle with the FCC volved, and cited the "overwhelming in Honolulu. to win a license renewal without under- number of letters commending" the sta- The complaints involved allegations- going the hearing the commission had tion that the commission has received. all of which evolved into hearing issues ordered on March 18 on 11 issues And letters and wires from the sta- -that KTRG or its air personalities ob- (BROADCASTING, March 23). tion's fans have been pouring in. Sev- tained money from members of the With the hearing scheduled to begin eral hundred were received at the com- Japanese community by threatening to on Nov. 24, the licensee, Hawaiian mission offices in Washington after the defame their character over the air; vio- Paradise Park Corp., told the commis- station made an on -air announcement, lated the commission's personal- attack sion two weeks ago it would withdraw on Nov. 2, that it was abandoning its rules as well as its fairness doctrine, dis- its renewal application -filed in Octo- fight for renewal because of the ex- couraging presentation of views con- ber 1968-and take the station off the pense involved. The letters generally trary to the station's on controversial air unless the hearing could be avoided. praised the station's service, branded issues, and employed the station's facil-

42 (THE MEDIA) BROADCASTING, Nov. 16, 1970 What's this attractive couple have against prime network

? An 8 rating and 13 share! (Sunday 1 OPM on a UHF independent, if you please) . T V Meet Mr. and Mrs. Lou Gordon (she's Jackie). Since 1966 Lou has been creating a legend on Kaiser's WKBD TV Detroit. Lots of cities have famous people being interviewed on TV. But if you look for one in prime time with 162,000 adults, you'll only find it in Detroit. Obviously, The Lou Gordon Show is something special. WKBDch50

KAISERBROAD CASTI NG

(Source: FJM 70 ARB Sun 10-11 PM) ities to further Mr. Watmull's ambitions and quit operating, or whether it would and Bob Boozer of the National Basket- to become governor of the state. proceed with the hearing. ball Association's Seattle Sonics. Other Another complaint, which also wound As of Nov. 12, there was no indica- principals include Dr. Claoude Organ, up as an issue, involved a previous shut- tion that the farewells spoken at the an Omaha surgeon and heart specialist, down of the station which precipitated station on the night or Nov. 7 were and Dr. Marion Jones, a Kansas City an outpouring of listener support for premature. urologist. Another stockholder, Rodney the station. That occurred on June 30, Wead, director of the United Methodist 1969, five months after the station's Community Center in Omaha, is found- license expired. The bill of particulars Conditional grant of er and acting president of Reconcilia- the commission issued in support of the Starr sale to blacks tion Inc. hearing order said KTRG had "deliber- There are a total of 21 black stock- ately staged its departure from the air The sale of KozN(AM) and KOWH -FM holders in Reconciliation Inc. Three to create the impression that the station Omaha to a group of young blacks, pre- white investors will eventually relin- had been removed from the air and to dominantly local Omaha residents, was quish their interest. granted by week, was thus stimulate listener support for its the FCC last but Starr Broadcasting, a New Orleans - to the outcome law- campaign for renewal of its station made subject of a based group owner, is buying KEIR(FM) license." suit by others contending they had an Dallas from William Robert Elkins for The station, which returned to the oral agreement to purchase the stations. $300,000 (BROADCASTING, March 2) air on July 4, has denied that its de- The stations were sold by Starr Broad- and its first TV station -WCYB -Tv (ch. parture from the air was for other than casting Inc. to black -owned Reconcilia- 5) Bristol, Va.- Johnson City- Kingsport, tion Inc. for $275,000. legitimate technical reasons; The trans- Tenn. -for $5 million (BROADCASTING, mitter was said to be in need of repair. A petition to deny approval of the Feb. 9). Both sales are pending FCC There was nothing wrong with the stations' sale was filed by Thomas J. approval. transmitter on Nov. 7 as the station and David J. Lynch, but Messrs. Lynch Starr owns KISD(AM) Sioux Falls, broadcast remarks of local dignitaries failed to convince the commission to S.D.; KIJDL(AM) Fairway and KCJC(FM) until and the defiant remarks of Mr. Watmull defer action on the applications Kansas City, both Kansas; KXLR(AM) -"We have not yet begun to fight" - a court ruling is made on their con- North Little Rock, Ark.; wsoi(AM) interspersed with bursts of patriotic tract suit against Starr. Reconciliation New Orleans; KYOK(AM) Houston, and music. Inc. agreed, however, to delay consum- WLOK(AM) Memphis. William F. The commission had refused to drop mation of the transaction pending the Buckley Jr., columnist, TV commenta- the hearing. In an order adopted on district court decision. The trial is tor and owner of the National Review, 6 for 23. Nov. and announced three days later, scheduled Nov. is board chairman; Peter H. Starr is the commission directed Hawaiian Par- Prominant stockholders of the buying vice president. Starr Broadcasting stock to 13 adise inform it by Nov. whether group include Bob Gibson of profes- is traded over the counter. it had in withdrawn its St. fact application sional baseball's Louis Cardinals KozM(AM) is a daytimer on 660 khz with 1 kw; KOWH -FM is on 94.1 mhz with 100 kw and an antenna 510 feet FEATURED BY above average terrain. AMERICA'S OUTSTANDING MEDIA BROKER ChangIngNands G Announced: The following sale was reported last week subject to FCC approval: WGAY(FM) Washington; WQMR(AM) MID-WEST FM Silver Spring, Md.; WTCR(AM) Ash- land, Ky., and wvQM(FM) Huntington, W. Va.: Sold by Connie B. Gay to $50,000 Greater New York Media Inc. for $3.3 million (see page 36). Class B facility, radiating nearly 50,000 watts, serving market with Approved: metro area population of 175,000. Presently duplicates programing The following transfers of station own- of sister AM, which has been sold separately. Owner seeking separate ership were approved by the FCC last FM buyer to comply with "one to a market" rule. Tower -transmitter week (for other FCC activities see "For space can be leased, or station can be moved. Terms: $30,000 cash, the Record," page 73). balance over 5 years. Contact Jack Harvey or Joe Sitrick in our WABY(AM) Albany, N.Y.: Sold by Washington office. Toni Brady and others to CCA Elec- tronics Corp. for $400,000. CCA Elec- tronics, Gloucester, N.J., broadcast - COMPANY,INC. equipment manufacturer, owns QRK BLACKBURN& Electronic Products Inc. and Rek -O- RADIO N CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS Kut Co., both Fresno, Calif. WABY is full time on 1400 khz with 1 kw day WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 and 250 w night. 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. 1725 K Street, N.W. (312) 346-6460 Road, N.E. (213) 274 -8151 70-38 WCMI -AM -FM Ashland, Ky.: Sold by (202) 333 -9270 (404) 873 -5626 Robert and Charles Levinson and others

44 (THE MEDIA) BROADCASTING, Nov. 16, 1970 that in 1980 there will be 4,391 systems prohibiting the expansion of CATV That word was dropped last week by serving 28.5 million subscribers who service that could adversely affect pres- Paul Haney, vice president of the Astro- will pay $2.2 billion for service, com- ent and future CATV service in the dome and associated enterprises, during pared to 2,350 systems, 4.4 million sub- area, while at the same time continuing an appearance before the Broadcasters scribers and $264 million in subscriber existing CATV service. However, it Promotion Association (see page 62). revenues in 1970. Quantum projected warned that its approval of the agree- Mr. Haney, former "voice of the that advertising revenues on cable will ment was based only on the peculiar astronauts" when he worked for the be $7 million in 1971, $75 million in aspect of the case and should not be National Aeronautics and Space Admin- 1975 and $600 million in 1980. considered any departure misconstrued istration, said a number of Republican to mean that it will grant rule waivers officials had made inspections in Hou- for a CATV system operating in viola- ston. He said the entire GOP delegation Status quo resolves tion of the rules. could be accommodated on the playing field of the Astrodome, and the huge CATV import issue seating areas could be allocated to the Houston in 1972? A compromise agreement between a public. The last two Republican Na- Burlington county, N.J., CATV oper- The Republican party has looked over tional Conventions were held in San ator and three Philadelphia TV stations, Houston's Astrodome as a possible site Francisco, in 1964, and Miami Beach, allowing the cable system to continue for its national convention in 1972. in 1968. operation but restricting further expansion, was approved by the FCC last week. Under the agreement between Gen- eral CATV Inc., operator of the Bur- lington system, and KYW -Tv, wTAF- TV and wpnt. -TV, General Cable promised to stop constructing additional trunk lines or feeder cable in Burling- ton county on which New York TV signals would be carried, while continuing to carry New York signals over existing cable. The agreement would remain in effect indefinitely unless the commission changes its rules to permit importation of New York signals into areas within 35 miles of Philadelphia. General was under a show -cause order because of alleged violation of the FCC's Delaware county cable order prohibiting carriage of New York signals on Philadelphia market systems. It began operating its four Burlington systems without notifying the FCC that it was oarrying wPnc(Tv) New York on its Willingboro township cable ys- tern in violation of the rules. In defense of these activities, General argued that it was authorized to continue its present operation, substantially expand its existing plant and add several New York signals. In a joint request for termination of the proceeding filed last May by Gen- eral and the other parties, General pointed out that the proposed agreement showed a willingness by both sides to compromise their rights to protect their own interests and serve the public. In approving the compromise agree- Glen Campbell is KMEGTV ment and granting the joint request for termination of the show -cause proceed- The Channel 14 efficiency experts deliver the Siouxland sales ing, the commission said the case in- center at the right price. With a million -watt primary signal. volved "unusual and complex factual No inflated rate cards, no waste audience. Strong movies nightly circumstances." It said the question of - Mike Douglas, Dennis the Menace daily. And attractive news whether there has been any violation of buys, early and late. the rules is a "close and difficult one" and that there is a substantial possibility J/sYM/3et JYaGynr'a RADIO that General could justify the delivery AKIO KALAMAZOO LE CREEK MET DAAND RAPIDS of New York signals throughout some ADAM GRAND RANDS.o ..a°° OKMEG-TV it A CBS or all of the communities serves. seem RAPIDS xüerMlUO Affiliate wwV/wrrvoiuu,u.rni The commission added that the E°eüaie A megawatt of soles power for Sioux City smx-,r GmcóEx,:éasüp Avery- Knodel, Inc., Exclusive National Representatives agreement serves the public interest by o. Mre

BROADCASTING, Nov. 16, 1970 47 Programing

A professional meeting of minds

Katharine Graham tells SDX the only answer to increasing criticism is better performance

As the chorus of public and govern- are doing enough. Mrs. Graham concluded the answer mental hostility toward the news media "The hard fact is that we are not be- "still comes back to the traditional has risen, professional journalists have lieved," Mrs. Graham said, "and to find values, to an honest effort to under- gradually gone beyond their initial, de- out why we must examine more intently stand the incomprehensible and to fensive reactions to adopt a more posi- than ever the critical question of what bring it in the most fair and comprehen- tive and fundamental stance. More and news really is and we must reassess our sible fashion to the readers and to the more, newsmen are reminding one an- means and methods of gathering and viewers -to do with the Woodstock Na- other that whatever criticism they may presenting it." tion and what might be called the Law- receive, their job remains the same: to Yet professionalism is not the whole rence Welk Nation what good reporters report the news fairly, vividly, and com- answer, Mrs. Graham said. Another have been doing with respect to other prehensively, acknowledging their critics factor is image. "There is an impres- political and social and cultural phe- but refusing to be intimidated by them. sion of arrogance, conveyed by many nomena over time." That basic theme was very much in evi- practitioners of the news business that In another speech, CBS newsman dence last week in Chicago at the 61st their power is theirs by divine right, Walter Cronkite said that political pres- annual convention of Sigma Delta Chi, that they can trample on the sen- sure or any other kind of pressure must national journalistic society. sitivities of the bereaved, badger dis- be ignored if the media are to fulfill Its strongest expression came from tinguished public figures and bully their role. Sticking close to his recent Katharine Graham, president of the speakers with the threat that 'you don't text before the Radio -Television News Washington Post Co., publishing and get an inch unless I get the prepared Directors Association in Denver, he broadcasting group. text'." said: "I don't think it is any of our busi- In a Thursday luncheon talk, Mrs. Mrs. Graham cited recent newspaper ness what the moral, political, social or Graham took note of strained public and station efforts to openly comment economic effect of our reporting is. I confidence in the media and called for on news performance, give the public say let's get on with the job of reporting greater efforts to achieve balanced news more say and present better over -all bal- the news-and let the chips fall where coverage. To express the journalist's ance of views within the news. they may" (BROADCASTING, Oct. 5). dilemma in a sentence, she chose this "We may need a greater representa- As of late Thursday, the national quote from NBC's John Chancellor: tion of Middle America in our news- journalistic society reported an all -time "Most reporters are members of the ex- room," she said. But there are limits record attendance of 826 delegates for treme center-and it's a difficult place to this theory too, she felt, because send- its convention. Formal sessions starting to be these days." ing blacks to cover the ghetto, youth to that day were to run through Saturday. Mrs. Graham pointed out that "it is interpret youth and Arabs to cover Discussion panel subjects ranged from not our principal mission to bring peo- Arab nations also suggests "that decent, ecology to politics. ple together. What is our purpose is to well- trained professional newsmen can- report to everybody, on all sides of not keep their background or their per- Campaign coverage: every argument, as comprehensively as sonal prejudices out of their work." possible, what is going on, what is news, Finch vs. NBC -TV what we think it means, and, in our edi- White House Counselor Robert H. torial comments, what we think of it." Finch last week provided editors around Whether the presentation "of the the country with a post -mortem analy- most perfectly balanced picture of our sis of the election that, so far as the society," she said, "could cool or esca- Republican party was concerned, was late the conflicts this country is now very much upbeat. The analysis was caught up in, no one can say. All we downbeat, however, in a reference to can be sure of is that if we do not do the media in general and NBC in par- our job and do it better, then there is ticular. that much less hope that the gulf be- The analysis was described as an ex- tween the cultures will be bridged." pansion of Mr. Finch's notes taken at Though Vice President Agnew ex- a cabinet and White House staff meet- ploited public discontent when he ating during which President Nixon re- tacked the media, Mrs. Graham said, viewed the election returns, the Repub- "he has provoked an important debate, lican party's successes and losses "and generated some constructive criticism the meaning of it all." and forced us to reappraise ourselves." Mr. Finch added in a covering letter She said this internal examination was that he thought the observations would under way before the Vice President's be of interest to editors since they pro- blasts, but she did not feel the media vide "a more reasonable and accurate

48 BROADCASTING, Nov. 16, 1970 to O. W. Myers, Robert M. Hauck and others for $400,000. Messrs. Myers and Union may sell Chicago UHF permit Hauck have interest in wKKE(AM) Asheville, N.C., and wwI. z(AM) Ocala, Zenith hopes to put its first regular Fla. Contingent on grant of sale of pay -TV outlet on air by buying WCFL -TV WCMI- AM -FM, buyers will sell FM station to W. Richard Martin and asso- The Chicago Federation of Labor, li- ment of pay TV. ciates for $50,000. Mr. Martin is gen- censee of wcFL(AM) Chicago and hold- Zenith, pioneer in the field with its eral manager of the Ashland stations. er of a construction permit for UHF Phonevision system, had no comment WCMI(AM) is full time on 1340 khz channel 38 there, is negotiating with on the talks or the prospects of their with 1 kw day and 250 w night. WCMI- Zenith Radio Corp. for sale of the TV outcome at this point. Zenith did admit FM with is on 93.7 mhz 50 kw. permit which Zenith proposes to make they are being held and that the details KOZN(AM) and KOWH -FM Omaha: its first pay -TV station in the U.S. on a are now in the hands of the lawyers. Sold by Starr Broadcasting Group Inc. regular basis as now authorized by The Chicago Federation of Labor to Rodney Wead, Bob Gibson, Bob the FCC. won the channel 38 permit after a com- Boozer, Dr. Claude Organ, Dr. Marion Late Thursday, however, the trans- petitive hearing. The other applicant Jones and others for $375,000 (see page action was still in the talk stage. The was Chicagoland TV Co., owned by 44). sale of WCFL -TV would be subject to Fred Livingston, head of his own adver- approval of the commission and the tising agency there, and Tom Davis, KVII -TV says mailing consideration would be limited to the former manager of WAAF(AM), now amount of the expenses incurred so far wuRT(AM) Chicago. Not on the air, wasn't to inflate ratings by the labor group. WCFL -TV is the last of the TV channels Marsh Media Ltd., licensee of Kvn -Tv The CP authorizes the UHF facility authorized for Chicago. The transmitter Amarillo, Tex., last week denied a to operate with 1,260 kw visual power site is to be atop the 100 -story John charge by two competing stations that with an antenna 1,250 feet above aver- Hancock Center where most of the it had engaged in promotional activities age terrain. city's other TV outlets are now. for the purpose of hypoing audience When the labor federation met Tues- In its resolution approving the nego- ratings. day night to sanction the negotiations, tiations with Zenith, the Chicago Fed- Earlier, Stauffer Publications Inc. William A. Lee, federation president, eration of Labor noted that various assured his they would "get labor groups are on record as support- licensee of KONC -TV, and Bass Broad- members back every nickel" and suffer no loss. ing pay TV in the because of the casting Co., licensee of KFDA -TV, both U.S. Amarillo, wrote the FCC, charging that The real consideration to be gained, he new programing sources it would make would be to possible. resolution indicated pay some time prior to Oct 19 KVII -TV indicated, the added jobs The mailed a questionnaire regarding its be made possible through the develop- TV also would create many jobs. news programing to a substantial number of Amarillo residents. The mailing was timed to coincide with the A. C. EXCLUSIVE LISTINGS! Nielsen audience -rating survey of Oct. 29 and the American Research Bureau survey of Nov. 4 and required tune -ins MOUNTAIN -Fulltimer, large and growing market. Station shows to Kvu-Tv in order to complete the ques- steady increase in gross and net for past several STATES : tionnaire, they said. years. Priced less than two times gross at $300,000 In support of their allegations they on terms. cited a similar survey undertaken by Marsh Media a year earlier, which they Contact Don C. Reeves in our San Francisco office. asserted was also for the purpose of by- poing ratings. In its letter to the commission last week, Marsh Media said the purpose of first survey was to obtain audience re- TEXAS : -Daytimer in medium sized market. Excellent fre- action to Kvn -TV's news programing and quency and coverage. Profitable market with plenty that it was "totally unrelated" to the of potential. Priced $580,000-50% down balance start of the rating periods. It explained negotiable. that it found the survey useful and decided to use it on a regular basis. Contact George W. Moore in our Dallas office. Marsh Media noted that it wanted to avoid future allegations of hypoing and sought the commission's advice before mailing the second questionnaire. The licensee said it was informally advised WASHINGTON. D.C. 1100 Connecticut Ave., N by the commission that no questions of 20036 202/393-3456 hypoing would be raised if the KVH -Tv (7-ena,&,/-.7a/.4.1 CHICAGO survey was begun three weeks before 1507 Tribune Tower 60611 AND ASSOCIATES, INC. 312/337-2754 the audience rating surveys. The second DALLAS Kvn-Tv survey "was initiated so far in Brokers of Radio, TV & Newspaper Properties 1234 Fidelity Union LIN Bldg. advance of any Amarillo audience rat- 75201 Appraisals and Financing 214/745-0345 ing surveys as to preclude the possibility that it would have any effect on the SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 conduct or results of those surveys," 415/392-5671 Marsh Media said.

BROADCASTING, Nov. 16, 1970 45 UHF swings at CATV; both punch FCC Cable- outlook session has harmonious moment when $600- million revenues by '80 are forecast

The chasm that separates the cable and graming for CATV and described a pro- velopments in CATV and predicted that television broadcasting industries was in gram his company has created espe- cable will usher in a "wired nation "; full view last week at a one -day con- cially for physicians over five cable sys- Monroe Rifkin, president, American ference in New York on the opportuni- tems. He said the project was "highly Television and Communications Corp., ties of CATV in the nineteen- seventies. successful." Miss Roberta Weinberg, who described some of the two-way Proponents of cable and on- the -air executive vice president, Good Commu- applications of cable that should be a TV broadcasting belabored one another nications Inc., Philadelphia, gave a pres- reality within the next few years, and but all blamed the FCC in part for con- entation comparing conventional TV Ira Kamen, president of The Laser Link tributing to lack of growth in their re- with cable programing and emphasized Corp., who spoke on the design of a spective fields. Often with considerable that CATV can be provided with satis- cableless cable -TV system developed acrimony, broadcasters asserted they factory programing aimed at narrow, by his company. were highly regulated while the cable specific audiences at a modest cost. The A report on cable television pre- field was growing at their expense. Good company is a promotional, adver- pared by Quantum Science Corp. traced CATV operators said the FCC was im- tising, and programing service for cable. the development of CATV up to the peding the development of their business Other speakers were Mr. Kahn, who present and makes projections for the through various regulations, particularly discussed some of the technological de- future. The report said it anticipates the freeze on cable installations in the top -100 markets. was The conference held under the He and his wife, he said, got tired of auspices of Quantum Science Corp., Alive and well: New York. New York, a management- marketing- He landed at the commission after scientific Ralph information company. Approx- Blumberg hearing of a possible opening in the imately 65 executives of financial and complaints and compliance division, and industrial firms the meeting. attended Former radioman who lost contacting its chief, William Ray. As were The television broadoasters rep- fight with Ku Klux Klan for the unobtrusive way in which he resented by David Baltimore, executive turns up on FCC staff slipped into his new job, he said, with vice president, WBRE -TV Wilkes- Barre, apparent reference to his experience in Pa.; William L. Putnam, president, Bogalusa: "After a while, you get to Springfield (Mass.) TV Broadcasting In 1965, Ralph Blumberg attracted con- the point where all you're looking for D. Dudley, Corp., and Richard presi- siderable attention throughout broad- is a little peace and quiet." dent of Forward Communications Corp. casting because of his fight to hold on to His battle with the Klan began after All three are UHF broadcasters and a 1 kw daytimer, wsox(Aat) Bogalusa, he and several other residents of Boga- their complaint was that cable systems La., despite a boycott organized by the lusa invited former Arkansas Congress- are taking their programs without pay- local Ku Klux Klan. Mr. Blumberg man Brooks Hays, a Baptist layman and ing a fee, are fractionalizing the audi- eventually gave up the battle, sold his a moderate on the race issue, to speak ences in their markets, and are con- station at a loss and went to work for in Bogalusa. The Klan succeeded in tributing to a steady loss of their ad- wcns -Tv New York as a newsman. forcing a cancellation of the invitation. vertising revenue. After that, he dropped out of the news. And, after Mr. Blumberg began edi- In the question- and period, -answer He has since surfaced again at, of all torializing on the air against the Klan, exchanges between the broadcasters and places, the FCC. He has been working local advertisers began canceling and cable operators, the represented by Irv- there since April as an investigator for he began receiving threatening phone ing B. president Kahn, of the Tele- the complaints and compliance division. calls. The Klan was said to have been Corp., and Robert prompter Beisswen- behind the cancellations and threats. ger, president, Jerrold Corp., became Mr. Blumberg received some help heated. Mr. Kahn and Mr. Beisswenger from broadcasters around the country- stressed cable was in that performing $9,000 worth. But after nine months, the public interest by making images his advertisers had virtually disappeared clearer and opening up a diversity of and he had felt obliged to send his wife channels to the viewers. They scoffed at and two children to St. Louis. assertions that cable was contributing So he accepted an offer of $71,500 to the woes of UHF stations, claiming and sold the station. He had bought it there were other factors affecting UHF four years earlier for $80,000. operations. Mr. Blumberg brings some 25 years' Henry Geller, the FCC's special as- experience in all phases of broadcasting sistant to the chairman for planning, to his job as a commission investigator. brought the audience up to date on FCC He is undoubtedly the only commis- regulations and proposed rules. He sion staffer member, for that matter pointed out that the commission rules -or be the recipient of both the Paul and proposals are subject to modifica- -to White award, presented by the Radio tion and all are designed to benefit the Television News Directors Association, public. He claimed the commission is neither pro-broadcaster and the Lee De Forest award, presented nor pro -CATV the operator. by National Association for Better Radio and Television. Both were in rec- Jay E. Raeben, president, Visual In- Mr. Blumberg ognition of his work in Bogalusa. formation Systems, reported on pro-

46 (THE MEDIA) BROADCASTING, Nov. 16, 1970 assessment of what was and will be a.m., and other broadcasts throughout spoof" of western melodrama, had been than one finds dominant in the media." the morning in regular news program- carried for four years on the CBS tele- It was in a discussion of the issues ing. vision network at 7:30 to 8:30 p.m. of the campaign that Mr. Finch found ABC Radio began its live coverage at In announcing the filing of the law- the media's performance wanting. He 4:45 a.m. with short takes from Paris suit at a heavily attended news confer- said that the Democrats' chief issue was every 15 minutes until 5:30 a.m. ence in Washington the morning the the economic dislocations the country is Throughout the day, coverage was pro- complaint was filed, William S. Abbott, experiencing and that 'they milked vided in regular newscasts. Mutual president of FIT, declared that TV has those dislocations for all they were broadcast special reports during the become "a school of violence" for the worth-with great help from the media. funeral ceremonies in the early -morning young. The problem was not so much the fact hours and kept on the story through the Mr. Abbott said that "we hope to of the economic drag but rather the day in its regular news programs. make it impossible, or at least unprofit- myth and the way it was played. NBC," able, to present violence as entertain- he added, "night after night, played the ment during children's normal viewing story out of proportion." New group sues hours." Admitting that the organization NBC, in reply, suggested that Mr. he heads has only "a few hundred mem- Finch was out of his depth. When he to tone down TV bers," Mr. Abbott said that FIT was makes such a charge, NBC said, Mr. now in the midst of a membership Finch "is substituting his news judgment It files test case drive. Mr. Abbott is as a partisan for the judgment of news violence a Boston lawyer. professionals. The subject is a principal against alleged Others on the board of directors of FIT news issue and a controversial one that in children's shows include Robert R. Pauley, former presi- deeply involves partisan politics. NBC dent of Mutual and ABC Radio, and has covered it fairly and analytically. A Boston -based group, the Foundation Katherine Peden, a member of the We expect that such coverage may not to Improve Television, filed suit in fed- President's Commission on Civil Dis- be pleasing to those who are assigned eral court in Washington last Thursday obedience and president of wNVL(AM) political missions but that is not going (Nov. 12) with the ultimate aim of out- Nicholasville, Ky., which she is selling to deter us from carrying out our news lawing violence in children's programs for $80,000 to Walter E. May and asso- responsibility." on television (BROADCASTING, Nov. 9). oiates (BROADCASTING, June 1). Other The test suit was brought against directors include Dr. Roy W. Hennin- How networks handled Wild, Wild West, a syndicated off -net- ger, Topeka, Kan., psychiatrist, and work series carried on WTOP -TV Wash- Dr. Jerome Kagan, Harvard University de Gaulle funeral ington at 4 p.m., six days a week. child specialist. The TV networks made extensive use Defendants in addition to WTOP -TV The FIT approach to children's proof satellite transmissions in coverage of are CBS Inc.; CBS Enterprises (now graming is not the only attack from last week's funeral ceremonies and Viacom International Inc.), the seller Boston. Pending before the FCC is a burial of Charles de Gaulle in his native of the program; Pillsbury, Royal Crown petition for rulemaking from Action France. and Richardson Merrell Inc. (maker of for Children's Television, also Boston - ABC-TV, starting at 9:30 a.m. on Clearasil acne remedy), advertisers on based, that seeks to eliminate all com- Thursday (Nov. 12), transmitted live the program; Television Advertising mercials from children's shows and to for an hour from Colombey- Les -Deux- Representatives, the station's sales rep- require all stations to program for chil- Eglises, where funeral and burial were resentative, and the FCC. dren at least 14 hours a week. held, and from a memorial service, at- None except wToP-Tv knew about tended by world leaders, in Notre Dame the suit by midafternoon of the day it cathedral in Paris. was filed. Because of that, FIT lost the L.A. drag race first CBS-TV's coverage included final rites first round in court. it had asked for a on ATN's sport slate for the French leader and events at temporary restraining order, and argu- Notre Dame, both shown in a special ment took place on that motion early The American Telesports Network was 7 -8 a.m. EST edition of the CBS Morn- in the afternoon of the day the com- started in New York last Monday (Nov. ing News with John Hart. In addition, plaint was filed. District Court Judge 9). It will join with Century Broadcast live transmissions from Colombey and John J. Silica dismissed the request for Communications, New York, television a filmed account of de Gaulle's life and a temporary order after it was shown syndicator. ATN will provide the pro- contributions were shown at 8 -10:30 that the complaint had not been served graming and facilities through its par- a.m. in The Funeral of Charles de on all the defendants. ent company, Transmedia International Gaulle, sponsored by Western Electric The FIT complaint asserts that chil- Corp., supplier of mobile teleproduction which pre -empted regular programing dren have a Fifth Amendment right "to equipment, and Century will handle on CBS. be free from the mental harm caused sales and distribution. NBC-TV carried six hours of con- by the viewing of television programs William Schwing, executive vice pres- tinuous live and taped coverage, start- that portray fictional violence and hor- ident of Transmedia and president of ing at 4:30 a.m., with The Today Show ror." It seeks a declaratory judgment the new sports network, said he hoped extended to three and one -half hours that would apply the court ruling in the the association with Century would put and devoted almost entirely to taped WTOP -TV case to all broadcast stations. the network in "serious contention as excerpts of events in Paris and live John J. Corporon, vice president and the fourth sports network." coverage from Colombey. general manager of the Washington sta- Century Broadcast Communications, CBS Radio provided a series of five- tion, defended the carriage of the pro- formed in December 1969, has been re- minute broadcasts on the hour and half - gram which he said was scheduled as sponsible for the sale and distribution of hour, starting at 4:30 a.m. and continu- counterprograming to the children's The Real Tom Kennedy Show, Name ing till 7:30 a.m. NBC Radio broadcast shows carried by three other Washing- That Tune and American Business Brief- live coverage of the service at Notre ton TV stations in the time period. ing and the Miss Black America Beauty Dame 5 -5:30 a.m., a special report by He noted that Wild, Wild West, Pageant. correspondent Ray Scherer at 10:12 which he called "a tongue -in -cheek First venture of the new ATN is the

BROADCASTING, Nov. 16, 1970 49 1970 Supernationals, a drag racing that its own programs would have less event, scheduled for Sunday, Nov. 22. NBC -TV's response network competition in some periods. A two -hour broadcast, originating from rule Time given up by the networks will be Los Angeles, is due to be carried by to prime -time programed by affiliates individually. approximately 75 stations. Mattel Inc., Thus under NBC's plan it will rely toy and game manufacturer, will spon- Network tentatively plans upon local programing at 7:30 -8 p.m. sor half of the telecast. The remaining to drop 7:30 -8 p.m. slot for lead -in audiences for its network sponsors have not been named. except on Sunday night schedules on weeknights. CBS or ABC, Also scheduled by ATN is the Dec. or both, may seek to capitalize on this 12 Orange Blossom Classic from Miami fact by scheduling their programing week became the Beach, Fla., an annual contest pitting NBC-TV last first from 7:30 to 10:30 in hopes of captur- network to disclose, at least tentatively, Florida A&M's Negro football team, ing bigger lead -ins. its plans for programing under the against another leading Negro college NBC officials disclosed their plan to FCC's prime -time access rule, due to go team. In addition, plans are now being the NBC -TV Affiliates Board of Dele- into effect next fall. made for coverage of a series of tennis gates last Tuesday (Nov. 10) at a meet- Faced with the rule's requirement tournaments, golf matches, horse and ing in Phoenix, then notified other af- that networks give up a half-hour of auto racing events and rodeos. filiates by telegram. The board of dele- programing each night, NBC officials gates was said to have endorsed the said they had decided to relinquish plan. `Movie of Week' survives 10:30 -11 p.m. New York time on Sun- ABC -TV said last week that Movie of day nights and 7:30-8 p.m. on all NBC authorities said research showed the Week (currently Tuesday, 8:30 -10 others. no significant differences in sets -in -use p.m. EST) has been renewed for the But they also made clear that these levels at 7:30-8 p.m. and 10:30 -11 p.m. 1971 -72 season. The 90- minute series, plans were subject to change, depending and that they decided to program 7:30- made up of movies produced especially on what schedules the other networks 10:30 p.m. on Sunday nights because Wonderful World Walt for TV showing, is now in its second might adopt. They also left no doubt of Disney is season on the network. In its announce- that the plans would be dropped if court "most appropriate" in its current 7:30- ment, ABC said the movie series in the challenges of the rule prove successful. 8:30 p.m. Sunday period. On the other first four weeks of programing this year, Neither CBS -TV nor ABC -TV would nights, they said, they decided to program 8 -11 for several reasons. starting Sept. 22, attracted almost 14 comment on the NBC decision -nor re- million homes in the average minute, a veal its own plans. There has been con- Among these were: Aside from Flip performance representing a 10% in- siderable speculation that at least one Wilson at 7:30 -8:30 on Thursdays, crease over the comparable period of a network would adopt a schedule differ- most of NBC's strong shows start after year ago. ent from the others, if only to insure 8 p.m.; it is easier to schedule movies and run -overs past 11 p.m.; 8 -11 p.m. programing protects NBC's late -news and Tonight shows and also seems more BIRMINGHAM'S LEGION FIELD appropriate for the scheduling of enter- The Auburn Tigers will thrill over 200,000 tainment and event specials. NBC said it would continue to have Fans in this Great Stadiium this Season. two feeds of the NBC Nightly News, though not necessarily at their present times (6:30 -7 and 7- 7:30).

Dow Jones will drop special news service

Dow Jones & Co., New York, will discontinue its special news service for broadcasters, starting in 1971, and will make available to TV -radio stations its nationwide business and financial news service at that time. William F. Kerby, president, said last week in announcing the dropping of the "Dow Jones Business Newscasts" that the company's experience over the past two years "has reaffirmed our WAPI originates Auburn Football for a 50 station network and thinking that there definitely is a mar- each week Gary Sanders and Charlie Davis report the thrilling ket in broadcasting for Dow Jones's action to thousands of additional fans throughout the South- business news." He said in early 1971 east. stations will be able to substitute news from the more extensive Dow Jones WAPI fans, sports and otherwise, are LEGION News Service. too! The Dow Jones News Service is manned by the same reporting staff that Let the Henry I. Christal Company tell you about serves The Wall Street Journal. Bureaus all the superb WAPI programming - including are maintained in major cities in the sports. You'll be a fan too. United States and in Canada, Europe and Asia.

50 (PROGRAMING) BROADCASTING, Nov. 16, 1970 make the five UHF stations competitive neither produce a present return nor Down to the bone with network -affiliated VHF outlets in move the Kaiser stations perceptibly news and public affairs would be slashed towards a self -sustaining status." Kaiser in Kaiser's news sharply. Entertainment strips are being said that while it looks for changes in moved into the vacated time. the next few years, "it would not be pru- UHF group gives notice Kaiser, in its statement regarding dent to anticipate a sharp reversal of to 50 air journalists wtcBF -Tv programing, said. "at least one current trends in the near future." highly trained and experienced news- in sharp economy move man" will be retained at each station to U.S. Communications U serve "as a center of production effort Kaiser Broadcasting Corp., one of the in the informational field." A Kaiser gets Phillies rights nation's leading UHF group owners, is official told BROADCASTING that 50 WPHL -TV Philadelphia, a UHF station, cutting back sharply-at least tempo- "pure" news people are being laid off. has acquired rights to the rarily -its expenditures for news and Kaiser stressed that it does not intend TV coverage Philadelphia Phil lies baseball games for public -affairs programing at five of its to refrain from a "full-fledged effort" in the next three years, it was announced six TV stations. It indicated that con- news and public affairs permanently. Its last week. The move ends the team's tinuing difficulties in turning the outlets filings described the cutback as the start 21 -year association with WFIL -TV, a into profitable enterprises leave it no of a "hiatus" and said that the newsman VHF in Philadelphia. other choice. being retained would serve "as the The rights switch was accomplished Kaiser disclosed its decision in papers for a larger when the nucleus staff by the purchase of Prime Sports Inc., filed with the FCC on Thursday de- has come to an end." hiatus holder of the radio and TV rights, by scribing generally its plans for news and the meantime, Kaiser plans to use In the U.S. Communications Corp. (wPHL- public -affairs programing at wxBn-Tv its resources in an effort to make its TV's owner) for an estimated $8 million. Detroit, WKBS -TV Burlington, N.J. - Kaiser is stations "viable enterprises." Prime Sports was owned by the Phillies Philadelphia, and w%BF -TV Cleveland. seeking implementing construction or owner, Robert Carpenter. Statements regarding KBHR -Tv San of its permits to beef up the power sta- A three -station network in Pennsyl- Francisco and wxBG-TV Cambridge, tions in an effort to make them fully vania-wxaP-Tv Wilkes -Barre, WGAL -TV Mass., were to be filed on Friday (Nov. competitive. Lancaster and wLVH -Tv Lebanon-will 13). No change was indicated for xssc- Kaiser, which acquired its stations continue to pick up the feeds, which in- TV Corona -Los Angeles, whose news the five its over past years-it bought clude 70 live telecasts. and public affairs programing has not interests in the Cambridge and Cleve- WcAu(AM) Philadelphia, which has been as heavy as the other stations. on the land stations and put the others carried the games for three years, will The Kaiser announcement came at a air -told the commission in its filings continue to provide radio coverage. time when the commission is showing most operators of inde- that, "unlike WCAU will feed 182 live broadcasts, in- renewed interest in station performance pendent stations (UHF or VHF)," it cluding exhibition games, to an expected in news and public -affairs programing, decided to provide an informational lineup of 24 stations. and also when citizens groups, particu- service of considerable magnitude long A full sponsor schedule has not been larly those representing blacks, are de- before any of its stations could be ex- announced, but participations have been manding more local programing tailored pected to be self-sustaining. purchased by Arco Refining Co. and C. to their needs. But it said two factors caused it to Schmidt & Sons Inc. These factors are likely to sharpen change its mind about investing substan- the psychological blow Kaiser's an- tial sums in broadcast journalism while nouncement is bound to be for UHF its operations were losing money -a CATV gets five -year operators generally who are having dif- policy it once considered reasonable as ficulty turning a profit. The subsidiary a matter of business judgment and a TV sports contract of the vast Kaiser Industries complex is means of fulfilling its license obligation. regarded as one of the licensees most One was its conclusion that the ini- But subscriber sues over equipped, at least in terms of resources, tial period of loss operation for inde- delay in getting events to make UHF profitable. pendent UHF stations will be longer The Kaiser filings indicated that each than anticipated. And Kaiser assigned on Manhattan cable system of the stations would continue to carry primary responsibility for the delay in some public -affairs programing to meet commercial development of UHF to the A five -year contract calling for Sterling the needs of its community in general problems in UHF tuning and receiver Manhattan Cable Co. to carry home and those of blacks in particular. antennas. The commission has adopted games of New York professional basket- But the filings said that Kaiser cannot rules aimed at bringing UHF equipment ball and hockey teams plus other en- afford to sustain the kind of news and in line with that built into VHF sets. tertainment events at Madison Square public- affairs effort at the stations that, But Kaiser pointed out that those "par- Garden was announced last week. Terms the papers said, has cost a total of $6 tial steps" will not be fully effective as were not disclosed, but rights costs for million over the last three years. Some to receivers shipped in interstate com- the package were estimated at $1 mil- $3 million of that was divided between merce until mid -1974. lion to $1.5 million. WKBF -TV and WKBS-TV, while WICBD-TV The other factor leading to the news Coincident with the announcement, spent $1.4 million. The Detroit station reduction is the national economy. Kai- a suit, which the plaintiff described as is understood to be returning a 1% ser said even small ripples in the econ- a class- action filing, was initiated in New profit while the five other stations re- omy are felt sharply by media, especial- York supreme court against the cable main in the red. ly independent UHF stations that are company. It asks $3,025,030.40 in dam- Kaiser did not reveal the expenditures not yet established as advertising ve- ages for a "breach of agreement." The it intended to make after its cutback. hicles. suit claims Sterling Manhattan had de- But the filings said news and public - "At the same time," Kaiser added, prived subscribers of sports events they affairs programing would be moved out "general economic conditions make it bargained for because Manhattan Cable of prime time and indicated that staffs extraordinarily costly to invest substan- TV Services Inc., former name of Ster- that had been assembled in an effort to tial liquid resources in uses which ling Manhattan, failed to present pro-

BROADCASTING, Nov. 16, 1970 51 Hit Your Market The most complete and So wide is its range of their desks, ready for most authoritative source information One display in Broad- Every Day that the 1971 constant use. It leads of facts about the Broadcasting casting Yearbook thus Of The business Yearbook an active, useful life for gives Year of radio and will actually combine you the impact of a television 54 a full 12 months .. full year's With ever published. different campaign .. . One Shot and distinct until the next edition continuous The directories performance, In The 1971 36th annual edition within a replaces it. maximum of this respected single volume exposure ...... 54 at minimum Broadcasting broadcast encyclopedia directories covering Your advertisement, cost. strategically -off the press, 25,000 every possible back- placed in Yearbook the copies strong, ground fact needed by pages of the 1971 in January Broadcasting -will contain 650 people who work in the Yearbook keeps on making Reserve the best pages, index -tabbed for broadcasting business. multiple impressions all year long position in the directory instant reference. They find this invaluable -and makes them at the section of your choice. sourcebook so essential very times the people that it stays on top of who buy are receptive to your story. 54 Separate No wonder Broadcasting A-The Facilities of D -Radio and TV The 1971 Yearbook Directories In A Yearbook is the most Television Program Producers and includes new population, reached -for reference TV Station Directory Distributors marketing and audience Single Volume! work in the whole Call Letters Radio Program data: ARB Areas of business of television Canadian TV Stations Producers Dominant Influence and radio. Channels Television Program giving TV stations and affiliations, county ADI to Canadian Channels Producers Arranged according homes, ADI total index- Allocations Television Commercial homes, five major tabbed men, women, children; groups, here's the Experimental TV Stations Producers Markets in rank order by of individual Transfers of Ownership NAB Television Code treasury ADI households; color directories you'll find in Newspaper Ownership NAB Radio Code TV Applications Pending Talent Agents and household data; Spot the giant 1971 Broad- TV Cost casting Yearbook-the Group Ownership Managers summary and International Radio -TV News Services Spot Radio Budget one -book library of Estimator affording quick television and radio Broadcasting Radio Commercial Producers calculations of rates for information. B -The Facilities of any time class, length of AM -FM Radio Business, Promotion Films spot on frequency basis AM & FM Radio Television Processing for top 10 markets, top Directories Labs 50; top 100. Canadian AM & FM Foreign Language Plus dimensions of Stations Programs broadcasting (broadcast AM Station Call Letters Negro Programing time sales since 1935, FM Commercial Call C &W Stations extent of broadcast Letters Major Awards & editorializing, program FM Educational Call Citations analysis data, recent Letters and reference Agencies, Reps, books AM Radio by E- works published). Frequencies Networks, Brokers, Canadian AM by Schools, Misc. Reserve space today. Frequency Radio & TV Call your nearest FM, Frequencies, Representatives Broadcasting office: Channels Network Executives Canadian FM by Regional Radio Networks Frequency Government Agencies FM Assignments Associations, Societies Caribbean, Mexican Unions, Labor Groups Stations Attorneys in Radio -TV College Stations Consulting Engineers C- Equipment and Schools Products Farm Directors Advertising Agencies Product Guide Major Trends, Events Equipment Manufacturers FCC Rules & Regulations Station Application

Washington Headquarters Chicago 1735 DeSales St., N.W. 20036, 360 No. Michigan Ave. 60601, Broadcasting (202) 638 -1022 (312) 236 -4115 New York Hollywood 1971 Yearbook 444 Madison Ave. 10022, 1680 N. Vine St. 90028, (212) 755 -0610 (213) 463 -3148

`54 diréctories 650 pages, 81/4 "x111/4" $13.50 per copy fessional sports. ber rated "C" (condemned), by the Monday nights when professional foot- The new contract includes all home Legion of Decency, ball closes out its season. In addition, games of the New York Knickerbock- "These will be shown at 10 p.m.," in the latest available Nielsen report, ers basketball and New York Rangers said Mr. Dolan. "We will keep an eye there were nine ABC shows in the bot- hockey teams, 20 entertainment events on subscriber reaction to them." Movies tom 12. These were Barefoot in the and the option for 25 additional pro- will premiere on the cable system Mon- Park, Silent Force, Young Lawyers, grams. The deal had been in negotiation day, Dec. 7. Young Rebels, Odd Couple, Matt Lin- for three months. Mr. Dolan was also enthusiastic about coln, Dan August, The Immortal and The suit -filed by Howard Slonim, increased advertiser support for Ster- Most Deadly Game. But as one ABC an attorney with the New York law ling's programs: "Last year we had only official said last week, it was conceiv- firm of Solk, Slonim and Young - a handful of advertisers on the Garden able that the network may attempt charged that the Knicks and Rangers events. This year we have already sold salvage by moving some of these shows games were scheduled to begin last Oct. as much advertising as we are going to to new time periods. 13. Under the new agreement with accept. The net income from this adver- Madison Square Garden, they began tising is sufficient this year to pay the last week (Nov. 11). cost of the programs." A graduate version The delay in agreement was caused, Teleprompter, New York cable -oper- of 'Sesame Street' according to a Sterling spokesman, by ator serving residents in Upper Man- "small legal points." Under the new hattan, has signed a one -year contract A new educational television series agreement, the cable firm will continue with the Garden to carry 125 events aimed at bolstering reading skills of to transmit the Knicks and Rangers including all home games of the Knicks 7- to -10- year -olds was announced during games to the lower portion of Manhat- and Rangers (BROADCASTING, Oct. 5). last week's National Association of tan. Additionally, the agreement allows Sterling held an exclusive contract with Educational Broadcasters convention Sterling to transmit games for the next the Garden last year. (see page 40) by Joan Ganz Cooney, three years on its systems in Nassau president of Children's Television and Suffolk counties, Long Island, N.Y. Workshop and "mother" of the much - The agreement was said to be the Networks at work lauded Sesame Street series. longest cable television contract in pro- on casualty lists The new half -hour program will fessional sports. Over the five -year pe- premiere Oct. 25, 1971, and will be riod, more than 600 sports events will Midseason changes in night -time sched- broadcast daily over the Public Broad- be carried. All telecasts from the Gar- ules were under way at the TV networks casting Service. den are produced by Madison Square last week. Though no changes were Mrs. Cooney asserted that "there is Garden Productions. Commentary is announced, CBS and NBC were ex- very little question that there exists in provided by Bob Wolff. pected to replace two series each, and the United States a crisis in education. Mr. Slonim is asking over $3 million ABC was said to have a more extensive We believe that television at this point in damages for himself and the 25,000 overhaul in mind. All three will move has an extraordinary opportunity to Sterling subscribers. In the three -part some shows around in the schedules. help meet the problem." action Mr. Slonim is suing Sterling In- At NBC, Bracken's World (Friday, She said the reading program -the formation Services and Manhattan Cable 10-11 p.m.) was reported canceled, subject of almost a year of feasibility TV Services for $3 million worth of and Nancy (Thursday, 9:30 -10) likely studies -will be even more experi- service charges for the 25,000 subscrib- to share that fate. NBC was known to mental than the Sesame Street format. ers, $30.40 for his own monthly service have two series ready to go in as re- It will be designed in particular to reach charge and $25,000 on his own behalf placements -The Strange Report, one- disadvantaged children, Mrs. Cooney for alleged "fraud and misrepresenta- hour scientific crime -solving show pro- said, pointing out that some 20 million tion." duced by Norman Felton in London children in the country are "reading The attorney said his suit will remain and a likely substitute for Bracken, and cripples" and that another 24 million unchanged in light of the new agree- Bird's Eye View, a Sheldon Leonard Americans aged 18 or older have already ment reached with the Garden and half -hour comedy series about an air- left school without learning to read. Sterling. Sterling has 20 days to answer line stewardess. It was questionable The new series is scheduled to be the suit. whether Bird's Eye would move directly aired at 11 a.m. and again in the late Charles Dolan, president of Sterling into the Nancy time period, NBC afternoon to reach children both in Manhattan Cable, said he saw "no merit sources indicating that a fair amount school and at home. in the suit." "There was never any agree- of juggling of time periods could be Mrs. Cooney said CTW hopes to ment signed between the company and expected. obtain funding for the show from the the subscribers concerning the telecast At CBS, the future of The Governor U.S. Office of Education, the Corp. for of the Knicks, Rangers games," he said. and 11 (Wednesday, 8:30 -9) was in Public Broadcasting, the Ford Founda- "We have been very careful not to say doubt, with To Rome With Love, now tion and the Carnegie Corp. all of definitely that they would be on. Ster- in the Tuesday, 9:30 -10 period, likely which aided in financing Sesame Street. ling pioneered the effort to bring to be moved into Governor's spot. A She added that in production ap- blacked -out sports to the public last new half-hour show, All in a Family, proach the new series will lean on year as an 'experiment.' The negotia- was mentioned as a replacement, but at Sesame Street as a developmental tions took so long because we didn't CBS also several changes in time peri- model, but that this would be the only want a one -year deal for our subscrib- ods of existing shows will be made. The direct connection between the two ers. We wanted a five -year contract." Tim Conway Show (Sunday, 10 -11) series. Richard Flynn, attorney for Sterling, was also up for decision at CBS, and CTW is pushing to have the two pro- added that a "consumer has no right, network sources indicated that reruns grams scheduled back to back, with the according to law, to sue for other con- of The Honeymooners with Jackie Glea- reading show following Sesame Street. sumers." son would be a likely replacement, The new show -as yet untitled -is Sterling also announced that it has though not necessarily at that hour. not intended as a comprehensive be- signed a contract with Janus Films for At ABC, there were reports that a ginning reading curriculum but rather 30 uncut feature films, including a num- two-hour movie will be moved into as a means of developing certain basic

54 (PROGRAMING) BROADCASTING, Nov. 16, 1970 reading skills which lend themselves to time on 1240 khz with 1 kw day and in the role of Kid Shelleen in Cat television presentation and serve criti- 250 w night. FM is on 103.7 mhz with Ballou, a half-hour comedy based on cal needs. 17 kw and an antenna 320 feet above the movie being produced for TV by average terrain. Screen Gems. Federal seeding sought WFMP(FM) Fitchburg, Mass.-Music Boxing greats for Cartridge TV Car- Service Corp., effective Oct. 19, ceased tridge Television Inc., subsidiary of for `Sesame-type shows simulcasting middle -of-the -road pro- Avco Corp., New York, plans to re- Legislation which would make $80 mil- graming of affiliate WFGL(AM) there lease the greatest moments of profes- lion in federal funds available over the from 1 to 6 p.m. daily to expand sional boxing featuring champions from next two years for the development and "Country Carousel" format of country - Jack Johnson to Muhammad Ali for production of educational TV programs and- western music. The AM continues home video -tape cartridges during the for children was proposed last week by to program MOR from 5 a.m. to 6 p.m., first half of 1971. Senator Walter F. Mondale (D- Minn.). and the FM will continue duplicated Ecology films CCM Films Inc., New He announced that the legislation will MOR programing from sign-on to 1 York, has compiled a catalog of 16-mm be introduced as an amendment to Pres- p.m. AM and FM simulcast "Country films on environmental and ecological ident Nixon's Emergency School Aid Carousel" from 7 p.m. to 12 midnight. problems and is offering it free to any Act of 1970 which would provide $1.5 WFGL operates on 960 khz with 1 kw; interested group. The ecology catalog billion to aid school integration. WFMP is on 104.5 mhz with 50 kw and lists 23 environmental films which have Mr. Mondale's amendment would an antenna 280 feet above average been selected by CCM Films for their provide the funds to nonprofit agencies terrain. discussion value -films on smog, water to pay the costs of development and Program notes: pollution, slum clearances and all other production of Sesame Street -type pro- ecological issues. Write: CCM Films, grams for both preschool and school - Round -the -world `Bozo' Larry Har- 866 Third Avenue, New York. age children -$30 million next year and mon Pictures Corp., Hollywood, will $50 million the following year. The re- distribute to TV stations in early Janu- Army -Navy broadcast TNC Net- works, has sulting programs would be made avail- ary a five-minute children's program New York, acquired radio able free to any TV station, including titled Bozo's Window On the World. rights to this year's Army -Navy foot- commercial stations, although commer- The programs were produced and will ball game, to be played Nov. 28 at Sta- cial sponsorship of the broadcasts would be distributed by Harmon, which owns Philadelphia's John F. Kennedy dium. covers Army football each not be allowed. worldwide rights to the Bozo the Clown TNC Senator Mondale, chairman of the character. week. Mary Albert will handle the play -by -play of the Nov. 28 game for Senate's Select Committee on Equal Ed- Cons turn pro Denny Hall who has ucational Opportunity, said: "We should TNC and Dick Lynch will provide the spent over 16 years in prison, is host of color. encourage groups in different parts of a 90- minute pilot The Denny Hall Show Pacers carried WLWI -TV Indianapolis the country to create television pro- being prepared for syndication by Cine- will televise 13 games, three of them grams that will reach children of all ma General Corp., Los Angeles. Mr. ethnic, racial and economic back- at home, of the 1970 -71 season of the Hall will moderate a panel in each show grounds in a way that will help them Indiana Pacers of the American Basket- dealing with subjects of social signifi- to enjoy the pursuit of learning." ball Association. WLWI -TV said it will guests cance. Among the on the pilot keep its programing flexible during the program were The Astrological Souls, season in order to make its facilities that a seven -member singing group in- available in the event of a particularly the Cor- ChangingPorniats cludes prisoners at California important series. This season marks the rectional Institution for Women, Coro- fourth consecutive year that WLWI -TV na, Calif. The following modifications in program has carried Pacers' games. One year schedules and formats were reported Three NBC pilots per movie The still remains on a three -year contract. last week. NBC -Universal studios partnership is Lutheran broadcast allocation The a world movie KNx -PM Los Angeles- Effective Nov. preparing premiere con- Lutheran Laymen's League Board of 2, the CBS -owned FM began program- structed from three half -hour comedy Governors, St. Louis, has allocated ing Stereo 93, a combination of top-40 pilots. The three segments will be woven nearly $3 million for production and hits, easy -listening album cuts and together into the movie with a host nar- distribution of its radio series, The oldies. The station had been programing rator introducing each one. Pilots are Lutheran Hour, which is on more than the CBS Young Sound. The new format Dr. Dan, starring Jackie Cooper; The 900 stations in the U.S. and Canada. leaves out the extremes such as psyche- Detectives, featuring ex-agent 99, Don $750,000 of the allocation will go to delic, country and underground rock. Adams; and Bobby Parker & Company the operation's 19 overseas branch Music is promised every "nine out of with Ted Bessel. NBC -TV also has cast offices, which produce programs in 41 10 minutes" by the station. Forest Tucker, previously of F Troop, different languages. In addition, the WTAX-AM-FM Springfield, Ill.-Sanga- league has allocated $400,000 for pro- mon Broadcasting Co., effective Nov. 9, NBC -TV holds ratings lead duction of the television program, This began programing news from 7 to 8:30 Is The Life, which is telecast on over NBC -TV led the Fast Nielsens by nine- 400 stations. The league cosponsors the a.m. and from 4 to 7:35 p.m., Monday tenths of a point for the week ended through Friday, and initiated progres- program with the Lutheran Church - Nov. 1, the same week that the network Missouri Synod. sive /underground rock programing in had a clear win in the Nielsen 70- market the evening on AM. AM previously was Multinetwork Area (MNA) ratings Warner pilot projects Warner Bros. Television reports it will a two- a full -time middle -of- the -road station. (BROADCASTING, Nov. 9). In the new produce Concurrently, the affiliated FM dropped Nielsen report, out last week, average hour feature film pilot, "Crosscurrent," a soul -music format, previously pro- 7:30 -11 p.m. ratings were NBC 19.6, an action drama about a black police gramed on Friday, Saturday and Sun- CBS 18.7 and ABC 17.3. NBC also led lieutenant, for CBS-TV. In addition, day nights, to expand stereo beautiful - the previous week's rating report. Warner Television, in association with music format. WTAx(AM) operates full Penbar Productions Inc., will produce a

BROADCASTING, Nov. 16, 1970 55 half-hour comedy pilot film, "Green - in the role of "Longstreet." The title President is Alan L. Gleitsman, for- yard & Stebbins, USA," for ABC -TV. role centers on a special insurance in- merly vice president, television, Walter Bengals and Brown on WLW WLw- vestigator blinded by a mysterious ex- Reade Organization, New York. First (Ant) Cincinnati has acquired rights to plosion that kills his wife and destroys offering by the new company is a group the Cincinnati Bengals, professional his home. A series, for which the movie of 32 feature films from Janus Films football team, for three years through will serve as the pilot, is planned for the including "Rashomon," "The Lavender the 1973 season. The station will also 1971 -72 season. The Stirling Silliphant Hill Mob," "The 400 Blows" and continue the Paul Brown Sports Show produced and written film began pro- "Black Orpheus." Address of Alan En- for three years. duction on Nov. 2. terprises is 17366 Sunset Boulevard, Captain din meets Cinderella Captain New cartoon venture A new half -hour Pacific Palisades, Calif. 90272. Tele- Jim, portrayed by Ted Eckman, host animated, musical series, Underland, has phone (213) 459 -2925. of wnc -ry Pittsburgh children's show, been produced by the Wes Farrell Orga- On the bench The Professionals Inc., is working with the Pittsburgh Junior nization, a New York -based musical Cincinnati -based media buying firm that Playhouse to expose preschool and production firm. The series marks their also provides marketing counseling and kindergarten youngsters to live theater first venture into the TV animation field. celebrity management services, has an- productions. Captain Jim plugs the Negotiations are now underway, accord- nounced that Stadium Productions Inc., theater's current production on his show ing to the firm, with networks and po- New York, has been granted exclu- in various ways in the hope that chil- tential sponsors. The stories, which are sive production and distribution rights dren will develop an understanding and geared toward all age groups, combine for a new TV syndication package, appreciation of theater that will carry live and animated performances of a The Johnny Bench Show. The half - over into adult life. five -man rock group traveling through hour weekly series will be produced Royalty profiled Patrick Anson, pho- the mythical Underland. at various major league baseball parks tographer with title of the fifth Earl of Cable origination WDLB -AM -FM during the season featuring the Cincin- Lichfield, will be the subject of a West- Marshfield, Wis., is producing local tele- nati catcher as host with guest athletes inghouse Broadcasting Co. one -hour TV vision programs for Valtronics Inc. of and other personalities. documentary, One Lord A- Leaping. Marshfield, local CATV system. Pro- Freeman writes 'Catcher' HBL Produc- grams are produced WDLB The special, to be broadcast the week in the studio. tions Inc. New York, has signed David This is reportedly of Dec. 28 on the five WBC television the first radio station Freeman to write the screenplay for stations, will profile the photographer's in Wisconsin to provide local CATV "The Catcher," an original two-hour origination. work, travels, and home life. motion picture for television. Movie, Second handicapped TV detective More films for TV Alan Enterprises, which is being produced by HBL for James Franciscus, star of Mr. Novak Pacific Palisades, Calif., has been Screen Gems, is to be shown on NBC- several season ago, will return as the formed for the sale of feature film pack- 1V as a World Premiere presentation, star of an ABC-TV Movie of the Week ages and television series in syndication. and will also serve as the pilot of a projected one -hour TV series for NBC - TV in the 1971 -72 season. Star -studded parade The 39th annual KMPX HAS TRANSCENDED "1970 Santa Claus Lane Parade of For a brief time, KMPX played the sounds Stars" will be distributed for telecast this of the ocean while preparing to land on holiday season by Metromedia Produc- untouched shores in alternative media. ers Corp., New York. The two -hour The new KMPX was aired November 13th procession along Hollywood Boulevard, ... its good Karma assured by a Shinto to be color -taped by Metromedia TV on purification ceremony. Nov. 25, will be available to TV stations outside of Los Angeles between Listen as we pass into a new dimension Nov. 28 and Christmas Day. of positive, informative and entertaining broadcasting. From big screen to little A situation comedy based on the movie "Funny Face" with Sandy Duncan in the lead The new KMPX -FM for the pilot episode, is being produced by Paramount Television, Hollywood, Stereo 107 has moved to 7 Adelaide Pl., S.F. on order from CBS -TV. Paramount also produced the movie version, which starred Fred Astaire and Audrey Hep- burn. The half -hour TV series is presently being considered for the 1971 -72 season. New programing consulting firm Arnie McClatchey, program director of xBzY- (AM) Anaheim, and Jack Alexander, music consultant and programer for xxoA(AM) Sacramento, both California, and WGAR ( AM ) Cleveland, have formed Alamac International, programing consulting firm. Stations will be set up with a complete record library of 45's from 1956 to 1970. Alamac will also provide stations with personnel, promotional material, and management consultation.

56 (PROGRAMING) BROADCASTING, Nov. 16, 1970 Show your stuff. Soy you ve got one commercial. Or o whole reel. What else can you do with them besides putting them on the air to sell? Plenty! If the commercials are on film. See, film hos a lot of great television commercial advantages. Just one of them is its show anywhere, go anywhere capability. Clients can show them at sales meetings to get salesmen steamed up. Agencies can show them to prospective clients to get new accounts. Production houses can show them to agencies to get more work. Vtkiters, Art Directors, and Producers can show them around to get better jobs. Everybody can show them off in advertising contests to win awards. We could go on, but the point is, you get top value when you air a film commercial, and you get o lot of mileage out of it later. Since you're doing the work, have something to show for it. EASTMAN KODAK COMPANY Allonto: 404 /351 -6510: Chicago. 312/654 -0200: Dallas: 214/351 -3221: Holly- wood: 213/464.6131: New York: 212/262 -7100; Son Francisco: 415/776-6055. The promotion idea was GREAT...

But who gets the CREDIT?

Anyone who dabbles and dunks If noble anonymity is not for you, in audience promotion may come up then review your best promotion with a national halo. efforts of 1970 and get them ready for entry! Enter your best promotion efforts in the Send for your free entry blank. Use the coupon 3rd Annual ARB Innovator Awards Program. below today. National recognition and trophies go to the r originators of the most outstanding and To: Chairman, ARB Innovator Awards Program effective uses of audience research If American Research Bureau /AI 4320 Ammendale Road, Beltsville, Md. 20705 by broadcasters. Yes, I'm interested in achieving industry -wide 3 awards in each of three classifications credit for my innovative idea for using audience Radio Station Personnel measurement data. Please send me complete Television Station Personnel information and entry forms. Station Representative Personnel NAME Any project employed between January 1, 1970 COMPANY

and January 31, 1971 is eligible. STREET

Closing date- January 31, 1971 CITY & STATE ZIP

Credit for Creativity 3rd Annual Innovator Awards Program L J

AMERICAN RESEARCH BUREAU 4320 AMMENDALE ROAD, BELTSVILLE, MD. 20705 A SUBSIDIARY OF CONTROL DATA CORPORATION fq uIp m e ii t Engi e e e i i11

ply for a satellite system (BROADCAST- Georgia Association of Broadcasters Flexible stance on ING, Sept. 7). Friday (Nov. 13) in Atlanta, Mr. Lee deadline said: satellite Is duplication hurting "It seems to me that the industry, Dec. 1 still target date all- channel radio bill? which is seeking enforced FM -set sales, is in a poor advocacy position if it con- applications, but FCC for FCC Commissioner Robert E. Lee was tributes to the inefficient spectrum util- will relent in some cases scheduled to tell FM broadcasters that ization that is manifested by AM -FM he'd be more inclined to back them on program duplication. Why should the The FCC last week said that in special all -channel legislation if there weren't government require the public to buy the cases it would consider extending so many FM broadcasters duplicating FM receivers if FM programs are ob- Dec. 1 deadline for filing domestic- their AM programing. In remarks pre- tainable on AM stations? When this And, in a related satellite applications. pared for the annual FM day of the question is answered to my satisfaction action, it granted a request by the television network -affiliates associations for T?< more time to apply for a prototype earth station. In response to comments filed by GT &E Service Corp., objecting to an extension of time the commission granted to Microwave Communications Inc. to file alternative frequency proposals for a satellite system, FCC Common Carrier Bureau Chief Bernard Strass - burg said that, although the commission has not extended the Dec. 1 deadline for filing satellite applications, it would was an consider similar extensions in "hard- ship" situations. On Nov. 5 the FCC gave MCI three industry word additional months, to Feb. 28, 1971, to file its two proposals -one to use the 4 and 6 ghz bands and another to use for the 12 ghz band, possibly in combination with the 4 and 6 ghz bands. MCI said much of the technical and support- ing data would be common to both pro- icrowave & CATV posals and could be included in a single application. The commission said MCI's proposals Towers will be considered with other satellite applications for 4 and 6 ghz bands that are due Dec. 1. However, it requested before there that MCI file as soon as possible. Last week the commission granted a request by the ABC, CBS and NBC were network affiliates associations for an extension of time to Jan. 5, 1971, to file for a receiver -only earth station in the ÇAgnewisms." 4 and 6 ghz bands to provide interconnection of TV stations and satellites. Building Communications The pilot -type project would be con- Towers is our business ... tingent on some entity beaming pro- worldwide: for CATV, graming to a satellite for transmission Microwave, TV, ETV and Radio. to the earth station and relay to TV stations (BROADCASTING, Oct. 26). In requesting the extension, the affiliates groups told the commission it would be helpful to them to see all the applications filed for frequencies in the 4 and 6 ghz bands, as well as the networks' statements of intent, before they sub- rth Wa , : ania 19454 mitted their applications. Two months Phone a wv "215/699 -4871 ago, the commission gave the networks In ada: Walcan Ltd., Carleton Place, Ontario a 15-day extension of the Dec. 1 deadline to file notifications of intent to ap-

BROADCASTING, Nov. 16, 1970 57 and I am satisfied that the broadcaster institution by early 1971. is giving the FM medium the full ex- In announcing the starter plan, Rob- ploitation that it deserves and the public ert E. Brockway, president, CBS Elec- seems to be clamoring for, I would tronic Video Recording, hailed it as a throw my full weight to the support of significant development and noted that this proposed legislation." "central points will be set up where Mr. Lee mentioned earlier that he is people can begin benefiting from en- not a supporter at this time of all - richment through EVR cassettes." channel legislation. That would require The starter EVR package wi41 put AM set manufacturers to include FM one EVR teleplayer and 100 titles in reception capability in all radio receiv- each participating library for a total in- ers. The move, patterned after the all - vestment of $3,350 per library. The 100 channel TV set law of 1962 (that re- films were selected by librarians and all quires all TV sets to be capable of are from the National Audiovisual Cen- receiving both VHF and UHF trans- ter (National Archives) collection in missions), has been pushed by the Na- Washington. tional Association of FM Broadcasters Mr. Marks The plan is supported by the Division and others. Representative Alvin E. of Library Development of the New O'Konski (R -Wis.) introduced one such works and CATV companies are more York State Library and the Film Li- bill in the 91st Congress, but no hear- likely to be the key users of satellite brary Council. It was offered initially ings have ever been held. than to be operators. He noted that to public libraries in New York state, Mr. Lee also urged FM broadcasters those who have applied for permission then expanded nationally. The package to increase their stereo transmissions to operate a domestic satellite are basis now being offered also to private and and to get interested in quadrasonic ing their proposals largely upon the as- educational institutions. (four channel) broadcasting. Less than sumption that they will be able to secure 36% of the 2,126 FM stations on the broadcast revenue. Electronic smog gets air broadcast in stereo, he noted. Accordingly, Mr. Marks said, "I'd be He also observed that there have been inclined to predict that the networks will airing at D.C. meeting complaints of interference to FM recep- decide to leave the risks of satellite Now it's, like man, maybe electronic tion from ground radio communication launch and reliability to others and en- smog to muck up the environment? services. For example, he said, air - joy the role of a much -sought-after cus- That's the theory advanced by Dr. ground interference near airports (he tomer. They will find other more profit- Henry L. Logan, a fellow and life mem- named Washington National Airport as able uses for the large capital required ber of the prestigious Institute of Elec- one instance) blankets FM receivers and to enter the field, and be content with trical and Electronics Engineers, at a also causes image interference. rate reductions that are the usual result meeting of the Society of Engineering The GAB "day" also was to hear of competition. In my opinion, the field Science in Washington last week. from Harold Krelstein, Plough Stations, of applicants will be reduced to the ad- Dr. Logan, who is chairman of the and Frederick H. Allen, NAFMB. venturous few." Holophane Corp., New York, thinks Mr. Marks spoke in Washington at a that mankind's envelopment in an elec- meeting of the Diebold Research Pro- Marks handicaps tronic environment (TV, radio, refrig- gram, which brings together executives erators, power lines, infra -red lamps) from corporations that are large -scale satellite race cumulatively could have a physiological users of communications services. A Washington communications attor- effect on man. The effects are unknown ney and former head of the United States and unpredictable, Dr. Logan said, but Information Agency predicted last week EVR finds a place he feels studies should be undertaken. that the high economic risk of operating in public libraries a domestic satellite will drive away most Audio casettes are due entrepreneurs, including the broadcast- More than 100 public libraries have ing networks, and leave the field to agreed to purchase 100 Electronic Video for home consumption existing common carriers. Recording cassette titles each through Time -Life Books has formed a new Leonard H. Marks, now with the a plan that will install starter collections audio department to produce informa- & teleplayers in law firm of Cohn Marks, said the net- and Motorola EVR each tion and entertainment on audio cassettes for home, business and school/ library markets. James Levy, who de- THE ARMY /NAVY GAME veloped the audio cassette project for Time -Life Books, will head the new THIS department. FOOTBALL CLASSIC IS NOW Time -Life Audio has been developing AVAILABLE TO YOUR RADIO STATION a number of audio products, to be marketed and distributed primarily by 100 STATIONS ALREADY CLEARED mail, for the last 10 months. First audio cassette program to be For information contact: offered is "The Executive Voice," a one -hour cassette produced monthly for TNC NETWORKS Fortune magazine. Among those to be 2 PENN PLAZA interviewed for this series will be Najeeb NEW YORK, NEW YORK 10001 Halaby, president of Pan American; Peter Drucker, management consultant; (212) 695 -7600 Franz Pick, money expert; Bill Blass, fashion designer, and Stanley Marcus,

58 (EQUIPMENT & ENGINEERING) BROADCASTING, Nov. 16, 1970 president of Nieman -Marcus. To be available in January 1971, "The Execu- tive Voice" will be sold on an annual subscription basis for $80 a year. Time Inc., earlier this year, formed Time -Life Video, an exploratory venture into pre -recorded cartridge television. The new departments, video and audio, are separate activities and each has its own sales and programing staffs. On Oct. 30, Time -Life Broadcast announced the sale of all its TV and radio stations to McGraw -Hill for $80.1 million (BROADCASTING, Nov. 2). The proposed transaction, however, did not include Time -Life's extensive cable -TV franchises and systems or its minority holdings in foreign broadcasting properties. Mr. Levy, 26, new manager of Time- Life Audio, has been with Time since I January 1969. Before then, he worked ï' in the marketing department of Hershey Glenn C. Shaw (1), vice president-general eral manager, Schafer Electronics, and Foods. manager, KOVO(AM)-KFMC(FM); James Ashley Robinson, president, Kovo/ M. Cunningham (c), vice president -gen- KFMC, inspect Schafer 8000 computer.

Ampex shows its mini's New computer system the computer by teletype. Additions, at the NAEB convention deletions or changes in commercial spots automates AM -FM or other programing bits are also ac- Ampex Corp. last week demonstrated its complished by using the teletype. The There are automated AM and new "Instavision" miniature video -tape stations two stations have a combined library of recorders and players at the equipment there are automated FM stations, but more than 200 tapes. In addition, ran- exhibits of the National Association of Schafer Electronics of Chatsworth, dom access music tapes are continuously Calif., is providing a Educational Broadcasters convention in now system that updated to account for new releases. automates Washington. both AM and AM-FM A daily voice track provides the "live" The units feature automatic cartridge with one computer. The installation in sound with different voices used during Provo, KOVO(AM)- loading and are designed for closed -cir- Utah, at KFMC(FM), different segments of the day. provides two different formats, all the cuit television and home- market appli- The computer in use at Kovo -KFMC switching between different elements in cations. The recorders and players are has a 24,000-word core memory and, the systems, and separate log printouts. to be available in mid -1971. Ampex according to Schafer, uses everyday also displayed a new line of one -inch The electronics behind this is the language as opposed to some of the video production recorders. Schafer 8000, a digital computer whose more sophisticated computer linguistics. Displayed by Gates Radio Co. was a component parts can fit into a single 19- On AM, the 8000 system operates 15 1.3 kw VHF transmitter using IF inch rack. That includes the broadcast separate program sources, including a modulation and a 20 kw FM transmitter control center, the computer, the ex- network switcher and audio clock. For employing direct carrier frequency mod- pandable electronic memory, teletype FM, 11 different imputs are in the sys- ulation and digital automatic frequency control, system interface, and power tem. control, as well as other gear. supply. Both Provo stations, owned by The savings, according to Glenn C. Magnavox introduced a new single- Kovo Inc., are on the air from 5 a.m. to Shaw, vice president and general man- vidicon color- television studio camera 1 a.m. using the Schafer system. The ager of the stations, were manifested weighing only 30 pounds. The camera AM plays the top-60 records and the almost immediately. He noted that per- operates in an illumination range from FM airs an up- tempo, middle- of -the- sonnel were reduced from a maximum 75 to 250 foot candles. Color reproduc- road play list. The computer turns both of 11 to four full-time announcers. "Our tion is said to be excellent at 75 foot stations on, operates all the separate announcers easily handle all of the voice candles, a level about one -fourth of that functions from music to joining the network, yet have much more time to spend usually required in a studio. The com- work, then turns both off at night. in community service activities, and to pany also showed a new three -port mul- These stations are controlled by Pro- prepare better programs," said Mr. tiplexer which accommodates two film gram Director Dick Kastle and the traffic Shaw. projectors and one slide projector and girl. Each format is set up in advance Schafer claims its system is the first can be controlled for any desired se- for the two stations, then inserted into of its kind for AM and FM. quence from the multiplexer itself or from a control console. 3M Co. demonstrated a new "high formation which may be recorded and designed for educational and closed cir- energy" magnetic oxide formulation played back in either the "static" or cuit application, with 12 inputs, four capable of producing greater output for "dynamic" mode. Telemation also intro- primary busses, sync comparator, 12 improved picture quality. duced a new series of special effects pattern special effects, chroma keyer Telemation displayed a new random generators, self- contained and featuring and other features. access disc memory which stores infor- wipe -key and wipe -matte modes, and a Telesync Corp. showed its horizontal - mation entered by the company's titling new model character generator. vertical color effects crawl capable of generators and retrieves it for playback. Central Dynamics showed a new typing continuous bulletins with white/ The unit stores up to 700 lines of in- video production switcher specifically black, color and black white modes.

BROADCASTING, Nov. 16, 1970 61 Promotion

Can promotion turn down the heat? That's question dominating broadcasters' seminar which also tries to cross that generation gap

An earnest delegation of 314 mem- graming and less reliance on boxcar tacked. "I would be the first to admit bers of the Broadcasters Promotion ratings. we make mistakes," he said, "but we are Association gathered in Houston last "We have done a superb job of sell- much better than the shrill voices of week for a Monday -to-Wednesday pack- ing practically everything else via our publicity- seeking critics would have us age of workshops and business sessions marvelous medium," he said, but "we believe." Mr. Reinsch cautioned, how- crammed with exploration of the broad, have done a very poor job of com- ever, that "we must innovate for our- basic and critical issues facing broad- municating our own story to the gen- selves or we will have someone ordering casting. eral American public." The cue for BPA us to innovate." "The Responsibility and Challenge of members was clear. James E. Duffy, president, ABC -TV Broadcast Promotion: II" was the theme It was repeated by William E. Wal- network, explored implications of the of BPA's event, second phase of a bridge, NAB board chairman and Capi- fragmentation of audiences to come in search for relevancy begun at the tal Cities Broadcasting senior vice presi- the new decade and said that "even group's 1969 convention. Again, some dent for corporate affairs. He proposed though we are and will remain a mass of broadcasting's leaders participated. that "every time you promote a pro- medium, we are going to have to stop Jack Harris, president, KPRC -AM -TV gram or your station you become mind- thinking so rigidly in terms of mass Houston, was interrupted by applause ful of the need to promote our free audience." Television, he said, can no when he said that the chief motivation industry, the institution of broadcasting, longer "be all things to all people, either of too many stations is higher and as well." in its programing or its promotion." higher profits each year with a minimum Mr. Walbridge said he wasn't asking The industry this fall, Mr. Duffy of service. He was concerned that so for any tempering of the competitive noted, overreacted to "relevancy" pro- many broadcast groups are traded on spirit among stations. "Sell your shows, graining, misjudging the viewer. "While the stock exchange and feared price yes," he explained, "but let our indus- we were addressing ourselves to the very fluctuations could influence manage- try spirit shine through your themes- real concerns of our times- pollution, ments that hold stock options (BRoAn- to make it clear that we are pleased and drug addiction, increasing crime, the CASTING, Nov. 9). proud and privileged" to serve the public. generation gap," he explained, "many Mr. Harris said self -examination is J. Leonard Reinsch, president, Cox viewers were tuning these problems out essential now because the industry, espe- Broadcasting Corp., urged BPA mem- and in the end tuning us in for the cially TV, has slipped in public image bers to take the offensive in educating 'tried and true,' for the established pro- though it is the world's best. Steps to the public to broadcasting's better points grams and performers." help: better news, more minority pro- and not to become apologists when at- Marcus Cohn, Washington attorney

41 Mr. Reinsch Fleming

Mr. Cohn Mr. Shapiro Mr. Walbridge Mr. Duffy

62 BROADCASTING, Nov. 16, 1970 observed that broadcasters got caught being too smug. "The popularity of our programs has led us to believe that we could escape the attacks which are being made today upon all institutions. We were wrong." Reviewing the history of broadcast regulation, Mr. Cohn observed that the FCC has begun yielding to pressures from other governmental bodies and the public and is slowly abdicating its independence as a regulatory agency. The courts, Justice Department and the Pres- ident's Office of Telecommunications Policy were cited as among the pressure The Broadcasters Promotion Associa- sons, whose president, John F. Dickin- points. Congress too is concerned, Mr. tion's top TV sales -promotion award son (r), was at the awards luncheon to Cohn said, and since it composed the this went to a station rep- accept from BPA's retiring president, Communications Act it also can alter it. year major resentative, Righter & Par - C. Strawn, KCMO -AM -TV Kansas City. But the real seat of power, he indicated, Harrington, F. is with the public. Robben W. Fleming, president of the come despite all odds and fear was cited "We must invite the public in," he University of Michigan, said today's by Mr. Rhodes who recounted personal said, "and let them share our experi- college students "are your children and visits at Kent State and Jackson State ences, problems, joys and sorrows." grandchildren. They bring with them all after student killings there. Calling upon Such a two -way street, he felt, would the values you have given them." They broadcasters to give the people some enable the media and their constituencies should not be judged by external ap- hope, he said: "I hope you see a vision, to understand one another better, hint- pearance, he said. for without it, the people despair." ing this might also prove useful on Dr. Fleming likened the few campus Here and there the generation gapped, Capitol Hill. extremists to earlier Hitler youth and and a few delegates walked out. Mike Shapiro, vice president and di- said the average student has "sound Melanie closed the session with a rector, A. H. Belo Corp., operator of instinct against any such nonsense." But, song. WFAA- AM -FM -TV Dallas and KFDM -TV he warned, the average student is deeply And if the lights had been lower, Beaumont, Tex., pleaded for total sup- concerned, especially when the older some could have let flow an honest port of the NAB's advertising and pro- generation does nothing. tear, at the BPA, 1970. graming codes to hold the confidence of "You need to look at some of the the public. Citing nightly multiple viola- things they are saying," he suggested, tions in prime time, Mr. Shapiro sug- "and then sit in the still of the night Reps try own touches gested cutting back on commercial time and think about them." on station promotion being offered to advertisers as one way Hospitality suites kept many BPA to reduce the clutter and complaints. members busy into the still of the night. The latest sales-promotion strategies Barbara Walters, panelist on NBC - But the delegates packed Tuesday morn- were on the agendas of meetings spon- TV's Today show, disagreed with Mr. ing's youth panel session, moderated by sored by national sales representatives Shapiro over the issue of taste on such Andrew C. Erish, director of advertis- for their client stations on the eve of the shows as Laugh -In, an example of the ing and promotion, ABC-owned radio Broadcasters Promotion Association trend to permissiveness that disturbed stations, who first presented a "mini- convention (story page 62). the Texas broadcaster. She felt society film festival" of works by contemporary The 25 station and group executives needs its humor though some shows young film makers. attending the Katz Television seminar, may edge overboard. The panelists were Erich Segal, Yale for example, were counseled on ways Lawrence B. Laurent, broadcast edi- University professor and author of "The to get the most impact out of business- tor of the Washington Post, and David Yellow Submarine" and "The Love publication advertising and on such Victor, executive producer of ABC-TV's Story"; Joseph Rhodes Jr., Harvard Uni- other topics as community involvement. Marcus Welby M.D., also shared the versity graduate student and member of Ken Mills, director of research and pro- Shapiro panel. Mr. Laurent, recalling President Nixon's Commission on Cam- motion for Katz Television, also pre- crises in history, noted society usually pus Unrest, and Melanie, winner of sented a panel on the uses of audience attacked the medium of the moment or Europe's Edison award for best female data. Bill Shafer of American Research looked for another scapegoat, and he vocalist ( "Candles in the Rain "). They Bureau and Gene McClure of A. C. predicted critical pressures on broad- pleaded with broadcasters to help close Nielsen Co. were participants. casting will continue to escalate in the the generation gap, re-establish human "There is a real and effective place seventies rather than decrease. values and restore respect for individ- for trade -paper advertising in the sta- Mr. Victor, who completed a four - ual life. tion- promotion spectrum," the Katz ses- hour Vanished drama for NBC -TV just Mr. Segal said the mass media have sion was told by Howard Coleman, before going to the BPA, said the "ma- made the black man visible and similarly associate director, Commission on Press, terial should fit the style." Recalling for- can help overcome the alienation of Radio and Television of the Lutheran mat evolution over the years, he felt youth, the new neglected minority. "You Church in America. "But you must use creative freedom in TV will be en- people are the eyes and ears of this na- the space in a way that makes it a sales hanced even more as arbitrary limits tion," he said, "and it is morally incum- tool," he said, "not just a vanity case." are overcome. NBC -TV will run the bent upon you to attune the present ma- K. C. Strange, WFBM -TV Indianapolis, show in two two-hour segments early jority to the virtue, morals and genuine told the Katz meeting about his station's next year. altruism of the young that lie beneath community -involvement project, "The BPA's major sub -theme last year was a life -style or hair-style or vocabulary Negro in Indianapolis," which won a the racial question. This year it was that sometimes seem strange." 1970 Peabody public -service award. youth. Monday's keynote speaker, Dr. The determination of youth to over- A highly visible trade -paper cam-

BROADCASTING, Nov. 16, 1970 63 paign embracing client stations was the ous humorous poses to accent their hu- vehicle that won a top BPA award for How -to sessions man qualities and warmth. The result- Harrington, Righter & Parsons Inc. range widely ing increases in ratings, he said, pushing (picture this page), which was host also WLS -TV up from fourth to a close sec- for a station seminar at the BPA. Sally ond, were accompanied by increases in Beauchamp, HR &P promotion director, Promotion men get word minute spot rates, from $500 to a new conducted the session which included on message content high of $2,700. George Pettett of HR &P's Dallas office. At the research workshop, Wells Mr. Pettett detailed the various ways the and media selection Bruen, Marketing and Research Coun- national representative's sales team uses selors Inc., Dallas, said media -mix effec- station -produced promotion materials. Experts from several segments of broad- tiveness studies had found that television An in -depth analysis of station -pro- casting participated in seven workshop on -air promotion works well with out- duced sales -service material for na- sessions at the Broadcasters Promotion door advertising, especially when the tional -spot selling support was presented Association seminar in Houston last selling theme is matched in both media. at still another seminar under the guid- week, each workshop designed to Another research panelist, Robert D. ance of Robert L. Hutton, Edward sharpen the professional skills of the Atkinson, C. E. Hooper Inc., Mamaro- Petry & Co. This material was a work- station promotion director. neck, N.Y., showed how readership ing partner to that produced by Petry A detailed outline of how Kxvz(AM) studies such as the syndicated Starch research and promotion departments, he Houston promotes itself, its sound, service can be a good investment to de- noted. theme and direction, was related by termine whether the station's message is The combined effectiveness of these Ronald L. Sack, ABC vice president and getting through to the audience in pro- creative aids was highlighted by a spe- Kxvz general manager. He stressed that motion campaigns in newspapers and cial Petty study showing that selling the promotion manager must be part of magazines. Cost of such studies range is more than rating numbers alone. Ben the management team to properly un- from $1,000 to $2,000, he indicated. Holmes, executive vice president of derstand and effectively translate over- Tips on how to use the print media Petry, also participated. all goals into promotions. effectively also were given at another workshop addressed by William J. Promotion Boosting KxYZ's "beautiful music" tips: format without using that term proved Solch, retail vice president, Bureau of New location The office of Larry his challenge, Mr. Sack explained, be- Advertising, American Newspaper Pub- Lowenstein Inc., public relations firm, cause the term oan be confused with lishers Association. But BPA members has moved to larger quarters at 341 something else. KxYZ went for selling make extensive use of their own broad- Madison Avenue, New York. the mood of the music instead, he said, cast media too, as another session Advertising acclamations James M. and its advertising centers on the simple learned from Milt Klein, president, Roche, chairman of the board and chief idea that "Kxvz 1320" is "gentle on Chuck Blore Creative Services, Los executive, General Motors Corp., will your mind." Angeles, and Dick Newton, station - group promotion be given The Advertising Council's John Asher, vice president, Golden manager, Westing- house highest award for public service achieve- West Broadcasters, group operator, and Broadcasting Co., New York. A subtle -humor color -TV spot used ment, at the council's annual dinner, Chris Duffy, WLS-TV Chicago, told how Dec. 14, in New York. The 1969 to promote news and sports with crea- successfully by wnva(EM) Philadelphia was recipient, Dr. Frank Stanton, CBS tive films and advertising. Mr. Asher but one of many examples screened at the session. at a cost president, will make the presentation. showed a 10- minute sales promotion Produced of $28,000, the spot is used on local TV ABC merchandises `Curiosity' ABC film, "Baseball-Golden West Style," stations to sell WDVR's good -music for- Merchandising Inc. will license the used successfully as a sponsor door mat, and the station spends $200,000 to non -theatrical, non -television opener for stations airing games of the and mer- buy the time, roughly two -thirds of its chandising rights of Curiosity Shop, an San Francisco Giants and Los Angeles total annual promotion budget. WDVR ABC -TV children's series, scheduled Angels. rates high in its market, a result not for in showing Saturday mornings the Mr. Duffy said the Chicago market missed by BPA delegates obviously im- 1971 -72 season (BROADCASTING, Nov. thrives on news, and a station's success pressed by an FM outlet willing to spend 2). dis- ABC Merchandising has begun and profit hinge on how well it serves in broadcast advertising with the same cussions with national firms, and an this interest. WLS-TV'S news team has enthusiasm it expects of its own spon- extensive line of books, records and been extensively promoted, he related, sors. educational toys may be marketed. with the focus on personalities in vari- Practical showmanship tips for pro- moting movies on TV were given in another workshop session by David Crantz, WTAE -TV Pittsburgh, Oliver T. MY TIME IS NOW YOUR TIME Blackwell, Katz Television, and William R. Hohmann, WCBS -TV New York. Suc- 2 HOURS PER DAY cessful case -history campaigns were related at the public service promotion OF A MAGNIFICENT TAPED RADIO SHOW, panel by Amos Eastridge, KMTV(TV) MOSTLY CURRENT, SOME NOSTALGIA, BY Omaha; Henry N. Levinson, Television THE WORLD -FAMOUS MASTER, RUDY VALLEE. Information Office, and Alfred J. Bras- sard, WJAR -TV Providence, R.I. ONLY $75 PER WEEK BPA's annual convention will be in LANE -MARTINO ASSOCIATES Seattle Nov. 14 -17, 1971, and Boston, 120 E. 58th St., New York, N.Y. 10022 Nov. 12 -16, 1972. Cleveland is the 1973 site, date not set. PHONE COLLECT (212) EL. 5 -4538 It was also reported at the convention that BPA's total membership is now 533, including 434 voting members.

64 (PROMOTION) BROADCASTING, Nov. 16, 1970 Broadcasters' help is in California as well as one in Port- land, Ore. sought in POW campaign Petitions are to be returned to state How much TV and radio broadcasters are being capitals by Jan. 15. They then will be asked to join in a nationwide prisoner consolidated in one place for the entire of war campaign. The move has been country. time do you initiated by the Washington State As- sociation of Broadcasters in an effort to begins for need to coordinate broadcasters' activities in this Competition field. Major Armstrong awards call up James A. Murphy, Seattle lawyer An estimated 2,500 FM stations were who is president of the Washington state sent forms for the 1970 Major association, has written to presidents of entry a title'? Armstrong awards, marking the seventh all other state broadcast associations to asking them to join in getting signatures year of the program, according Co- lumbia University's engineering school. on a petition to Hanoi asking for names of prisoners, the state of their health, Deadline for entries is Jan. 31, 1971. and release of the sick and wounded, per- The awards honor excellence orig- WE NEED inality mission for prisoners to send and re- in FM broadcasting. ceive mail and packages, and authority The awards program, comprising for the Red Cross to inspect prison four awards to commercial FM's and LESS THAN camps. At the same time, John Cher - four to noncommercial FM's, is spon- berg, lieutenant governor of Washing- sored by the Armstrong Memorial Re- ton state, is writing to enlist all other search Foundation in honor of the late A SECOND! states in the campaign. Major Edwin H. Armstrong, FM broad- Broadcast involvement originated with casting pioneer and inventor. Jack J. Bankson, Kvt(Arrt) Seattle, who Entry forms are available from Ken-

heard of activities being undertaken by neth K. Goldstein, executive director, r... California broadcasters at request of Armstrong Awards, Room 529, Mudd w 1i° the state's lieutenant governor, Ed Rei- (School of Engineering and Applied necke. Kvt is one of five Golden West Science), Columbia University, New /-1 711

Broadcasters stations, which has three York 10027. .e1

3RD DOL1N-4TH OTR UCLA Í 14 i INDIANA 13 -4 Wrnatinnal UCLAS BALA f

this week. Global TV show planned The ITU exhibition is being orga- to mark UNICEF birthday nized to run during the 1971 World Less than one second, that's all Administrative Radio Conference for - Plans are under way for a one -hour, Space Telecommunications, which starts and more important, the VISUAL prime -time world -wide TV program, June 7, also in Geneva, and is expected TITLEFILETM System lets you via satellite, next year in commemora- to run for six weeks. electronically create and "file" up tion of the 25th anniversary of the United Nations International Childrens German TV networks get to 800 titles, any one accessible Emergency Fund (UNICEF). within a fraction of a second. The program, which is being pro- big order from Ampex moted by the International Telecom- Visual's electronic titling systems The largest foreign sale to date of Am- munications Union as part of its World do it all, without artists, cameras, Telecommunication Exhibition sched- pex Corp.'s AVR -1 color video -tape recorders and RA -4000 automatic pro- uled for Geneva June 17 -27, 1971 or cameramen. Call Visual first - grammer- editors has been made to two ( "Closed Circuit," Oct. 5), will be ar- for electronic titling. television networks, according ranged by an international group that German to the Redwood City, Calif. broadcast will include the U.S. networks, the equipment manufacturer. The sale to- European Broadcasting Union, and other taled $1.75 million. national and international bodies. Sat- Ten units were ordered, eight for ellite transmission circuits are expected ZDF network in Mainz and two for to be donated by the International Sat- network, Berlin. ellite Consortium and member telecom- SFB Two AVR -1 recorders were also munication administrations. by NOS, Amsterdam, the Working to coordinate the arrange- ordered Dutch television network. ments is Rene Fontaine, chief of information of the ITU, who has been in the for two weeks in conjunc- Burnett Aussie firm merge VISUAL ELECTRONICS CORPORATION United States New York, N.Y. has an- 356 West 40th Street tion with the 25th anniversary celebra- Leo Burnett Co., Chicago, (212) 736 -5840 tions of the United Nations. He is meet- nounced a merger with Jackson Wain ing with U.S. network representatives & Co., large Australian advertising

BROADCASTING, Nov. 16, 1970 65 agency with billings of $24 million systems, two video -tape recorders, pro- world markets. Group W's The Mike throughout the Far East. The addition gram switching equipment, custom -de- Douglas Show is already in Australia, gives Burnett a total world -wide billing signed audio consoles and related items. and both Douglas and The David Frost of about $400 million for 1970. The Most of the equipment will be built in Show are in Canada. Group W tapes agency now has 38 offices in 26 coun- RCA's Camden, N.J., plant. 250 90- minute color segments yearly tries. Order also includes a mobile TV van for each of these shows. Richard Price for color coverage of sports, public Television Associates will also offer events and other programs. Equipment many of Group W's 50 specials. Belgrade converts to will be installed in a new studio facility in Belgrade. color with RCA help D -F -S expands Radio-Television Belgrade, Yugoslavia's Dancer-Fitzgerald- Sar_.ple, New York, largest television station, has bought Group W names Price announced last week that Moors et about $1.5 million worth of TV color Group W Productions, New York, an- Warot, Paris, with billings of about $2.9 studio equipment from RCA broadcast nounced last week the appointment of million, has joined DFS- Dorland Inter- systems, to convert to color program Richard Price Television Associates national Group of advertising agencies. operations. Ltd., London, as sales and distribution DDI, a European corporation jointly Joseph P. Ulasewicz, division vice agent in Europe, Africa and Asia. owned by D-F-S, Dorland Advertising president for international operations, The Westinghouse Broadcasting Co. Holdings Ltd., London and Dorland said RCA will deliver nine color studio subsidiary said the appointment of Rich- Germany, was formed by 10 agencies cameras, three color -TV film originating ard Price marks an expansion into with combined billings of $237 million. focus0uTOnce

A tax break in the Dallas spin -off

KRLD seller can delay capital -gains liability; FCC action raises question of precedent

The FCC wrote a postscript last week to pany had requested, said the assign- do not usually break up multiple hold- the transfer of the Times Herald Print- ment of the AM and FM licenses was ings within a market. ing Co.'s KRLD -TV Dallas (now KDPW- "necessary and appropriate" for com- Officials indicated the policy was not TV) to the Times Mirror Co. in May pliance with its multiple -ownership rules aimed at a broadcaster who sells off all (BROADCASTING, May 18). It granted and policies. The certificate permits a of his stations within a market, since the Dallas company a tax certificate broadcaster to postpone taxes for two commission policy does not require such permitting it postpone payment of cap- years; he could avoid the taxes forever an action. And they said that the Times ital-gains taxes on a companion trans- if he reinvests the money in his remain- Herald company was, in effect, forced action-the $6,750,000 sale of KRLD- ing broadcast properties. to sell off the radio stations. AM-PM. The action raised a question as to The Times Herald sold the radio sta- whether Triangle Publications would be Company reports: tions to KRLD Corp., owned principally entitled to a tax certificate in connection MCA Inc., Universal City, Calif., re- by the three children of Dallas Mayor with its plan to sell off all 15 of its ported an 10.9% increase in revenues John Erik Jonsson- Philip R. and Ken- broadcasting properties, in two pack- and a profit of almost $10 million for neth A. Jonsson and Mrs. George V. ages, to Capital Cities Broadcasting the nine -month period through Sept. 30. Charlton -when the Times Herald was Corp. and George A. Koehler, of Tri- Write -offs taken last year during the merged into the Times Mirror. Two angle, since AM -FM -TV combinations third quarter on outdated motion pic- major newspapers, the Times Herald's in five markets would ultimately be tures of $7,722,000 led to the poor Dallas Times Herald and the Times broken up. nine -month profit of $423,000 last year. Mirror's Los Angeles Times, are also Triangle has not yet indicated whether Third quarter profits were $3,565,000 included in the merger, which is valued it would request a certificate. And com- or 43 cents per share versus a 97 cents at an estimated $91 million. mission officials last week said the KRLD per share loss on last year's write -offs. The Times Mirror, in negotiating the case should not be taken as a precedent Sales for the three month period were merger with the Times Herald, required for what the commission might do if up 18.5% to $88,286,000 from $74; the spin -off of the radio stations to Triangle did request one. 502,000. avoid difficulties with the commission's The commission in July announced a For the nine months ended Sept. 30: then pending rule and existing policy new policy under which it would give 1970 1969 barring the acquisition of more than a tax certificate whenever a licensee Earned per share S 1.21 5 0.05 one full -time station in a market. The could demonstrate a "causal relation- Revenues 226,705.000 204,338,000 rule became effective on May 15. (Com- ship" between its new one -to -a- customer Income 9,907.000 423.000 Shares outstanding 8.170.996 8.053,552 mission approval of sale of the AM -FM policy and the sale of any party of an combination was conditioned on KRLD AM -FM -TV combination. The commis- Ameco Inc., Phoenix -based manufac- Corp. disposing of one of the stations.) sion said a connection could be pre- turer and installer of CATV equipment, The commission, in issuing the tax sumed in the sale of one part of an AM- reported continued losses for the first certificate that the Times Herald com- FM-TV combination, since broadcasters quarter. Bruce Merrill, president, said

66 BROADCASTING, Nov. 16, 1970 he considered the CATV industry's market conditions highly unfavorable Tax exemption for the Banzhafs as a result of repressive government policies in effect for several years. When IRS says public- interest law firms qualify the FCC implements its intentions to as long as no private gains are involved "loosen up on the industry, Ameco's future from that point on looks very The public- interest law firm new erty, had scheduled hearings beginning good," he noted. -that manifestation of the consumerism today on the IRS order. For the first three months Sept. ended the had 30: movement that represents public in, And although IRS last month 1970 1969 among other things, matters affecting said it did not expect to complete its Earned per share S (0.16) $ (0.18) broadcast service -last week got the study until early December, Mr. Throw- Net sales 486,577 1,215,537 Internal Revenue Service ruling it needs er last week said the early completion Net Income (189,803) (214,406) Shares outstanding 1,200,000 1,200,000 to stay in business. of the task had nothing to do with con- IRS Commissioner Randolph W. gressional pressure. He said IRS had Liberty Corp., Greenville, S.C., diversi- Thrower told a news conference that, moved on the subject "as fast as pos- fied holding company with broadcast in- "so long as within the organization it sible" because of the interest in the terests, has reported a 9% gain in profits defines the litigation as one that would matter. for the nine months ended Sept. 30: benefit the public and is not organized Most of the concern has been ex- 1970 1969 for private gain, it can be classified as pressed by environmentalist groups that Earned per share $ 0.76 $ 0.70 and tax extensive use of pub- Gross revenues 71,454,000 61,545.000 charitable" exempt. have been making Net Income 5,375,000 4,947,000 The IRS at the same time announced lic- interest law firms. But these firms a number of guidelines public - have also been appearing before the National General Corp., Los Angeles, other interest law would to FCC and the courts as representatives diversified company, reported heavy firms be required follow in to obtain the classifi- of citizens groups with complaints losses for its third quarter and meager order assure against broadcasters. The Citizens Com- profits for the nine months ended Sept. cation needed to the contributions from munications Center, organized a year 30 when compared with last year. The foundations and private parties the firms need to stay in business. ago, deals entirely in matters affecting firm took a write -down on its invest- not accept fees broadcasting. And a public -interest firm ment in Performance Systems Inc., IRS said firms could except in accordance with IRS -approved represents Friends of the Earth, an en- formerly known as Minnie Pearl would run under vironmentalist group seeking to extend Chicken Systems of Nashville, from procedures, have to be the direction of a board or committee the commission's fairness doctrine to $7,355,000 to $1 million. NGC also "representative of the public interest" commercials for high -lead gasoline and provided for an estimated $3 million and could not campaign for political automobiles. loss on the sale next year of Columbia candidates or to influence legis- Mr. Thrower said that, in developing Savings and Loan Association, Los attempt lation. its guide lines, IRS decided not to Angeles. choose among causes -to determine For the nine months ended Sept. 30: Mr. Thrower said he would anticipate "that any public -interest law firm would which ones were in the public interest. 1970 1969 "We concluded that there was a value Earned per share $ 0.10 $ 1.89 be exempt under these guidelines." Revenues 398,777.000 355,108,000 Mr. Thrower thus moved to quiet the in having representation available to Net Income 506,000 9,598.000 controversy the IRS stirred last month litigate in behalf of what they regard Vikoa Inc., Hoboken, N.J., has reported when it announced it was suspending as the public interest even though they a decline in sales for the first nine rulings on claims for tax -exempt status may be misguided," he said. months of 1970 leading to a net loss of such firms until it had develoned He noted that public law firms might for the period. Despite the sluggish per- standards for determining whether they represent opposing sides in a court case formance, Vikoa said its management were entitled to that status. IRS last involving fluoridation of a community's water is encouraged by new developments, in- week resumed issuing the rulings. supply. cluding the higher selling prices and IRS was sharply criticized by mem- The guidelines, he said, are designed improvement in new orders and ship- bers of Congress, consumer groups and to differentiate between firms litigating ments in the CATV manufacturing di- even administration officials who re- in the public interest and those seeking vision during September and October, garded the order as a threat to the sur- to advance private interests. and the effectiveness of its cost- cutting vival of the public -interest law firm. program. Last week, Treasury Secretary David Stock trading For the nine months ended Sept. 30: Kennedy received a letter protesting the 1970 1969 order from eight former government of- by insiders $ $ com- Earned per share (0.31) 0.58 ficials including three former FCC The Securities and Exchange Commis- Revenues 18,292,000 18,771,000 missioners, Kenneth A. Cox, Clifford Net income (701,000) 1,106,000 sion has reported the following stock J. Wadsworth, and Durr and James transactions of officers and directors and Network Inc., Wichita, E. William Kansas State three former FCC chairmen, of other stockholders owning more Kan., reported increases in both reve- Henry, Newton N. Minow and Paul A. than 10% of broadcasting or allied com- net income for its fiscal year. nues and Porter. panies in its Official Summary for Sep- KSN stations are KARD -FM -TV said administrative The The letter that tember (all common stock unless other- Wichita, KCKT -TV Great Bend, KGLD-TV agencies too often "have not lived up wise indicated) : Garden City and KOMC-TV Oberlin, all to the expectations of their architects Adams Russell Co. (CATV) -Mrs. G. J. Kansas. For the year ended Aug. 31: and have failed adequately to protect Adams bought 100 shares, giving her a total of 1970 1969 the public interest, whether it is the 16,200. Mr. Adams owns 39,260 shares. with brothers, sold Earned per share $ 0.445 5 0.44 ABC -Jack Hausman, jointly interest of the consumer, the environ- 5% subordinate de- 5,787,854 5,300,857 $30,200 worth of convertible Operating revenue mentalist, or the ordinary citizen." bentures, leaving $185,000 worth of such stock. Broadcast revenue 3,362,870 3,470.618 Mr. Hausman, personally, owns $30,000 worth of Net Income 662,650 642,965 Senator Gaylord Nelson (D- Wis.), debentures. Note: All figures restate to Include acquisition of chairman of the Senate Subcommittee Avco Corp.-0. F. Grahame sold 2,000 shares, United Refrigerated Services Inc. on a pooling of leaving 2,393; his family sold 900 shares, leaving Interest basis. on Employment, Manpower and Pov- 99. Mr. Grahame sold 200 cumulative convertible

BROADCASTING, Nov. 16, 1970 67 preferred shares, leaving 2,371; his family bought Cohu Electronics-P. B. MacCready sold 10,000 Commonwealth United -P. Gettinger sold 15,100 100 cumulative convertible preferred shares and shares, leaving 12,671. shares, leaving 26,344. sold 1,200 preferred shares, leaving 1,669. G. K. Funston bought 100 shares, giving him a total Collins Radio -H. D. Walrath bought $5,000 Conrac-Dwight Whiting, indirectly, bought 500 of 200. worth of 43.4% convertible subordinate debentures. shares, giving him a total of 2,200 shares held indirectly; personally he owns 2,830 shares. Bartell Media Corp. -E. D. Lane sold 500 CBS-D. D. Allen bought 100 shares. C. C. shares, leaving none. Brown bought 478 shares, giving him a total of Cowles Communications -K. R. Haase bought 1,000. 300 shares, giving him a total of 3,300. Burnup & Sims (CATV) -C. W. Cox, through trading account, bought 6,546 shares and sold Columbia Cable Systems -P. A. Oberbeck, Creative Management Associates-L. M. Rosen- 6,562 shares, leaving 16 short. J. H. Graham sold through trading account, bought 700 shares and thal & Co., through trading account, bought 18,700 234 shares, leaving 2,775. Mrs. S. P. Keziah bought sold 800 shares, leaving none. Mr. and Mrs. shares and sold 22,450 shares, leaving 40,019. 250 shares, giving her a total of 460; as custodian Oberbeck each own 1,000 shares. Through other trading accounts, Mr. Rosenthal she owns 10 shares. E. A. Rincon sold 1,125 owns 2,550 shares. shares, leaving none. Columbia Pictures -H. E. Buhse, through trading account, sold 100,000 shares, leaving 410,000. Downe Communications -E. D. Lane sold 400 Cablecom- General Inc. -R. J. Lewis bought D. S. Stralem, through trusts, bought 1,000 shares, shares, leaving 600. 200 shares. giving a total of 134,293 shares in trusts; he personally owns 15,649 shares and his wife owns Entron -R. D. Harrington sold 660 shares, Capital Cities Broadcasting Corp. -J. H. Quello 100,000. leaving 58,100. sold 300 shares, leaving 300. Combined Communications -H. J. Louis sold Four Star International -D. B. Charnay bought Chris Craft Industries -R. B. Hunter bought 183,000 shares, leaving 78,720. M. W. Louis bought 6,000 shares, giving him a total of 159,500. Mr. $30,000 worth of 6% convertible subordinate 60,000 shares, giving him a total of 182,270; in- Charnay, through his corporation, owns 61,206 debentures. directly M. W. Louis owns 66,116 shares. shares.

The Broadcasting stock index A weekly summary of market activity in the shares of 106 companies associated with broadcasting.

Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1970 Out zation symbol change Nov. 12 Nov. 5 Oct. 29 High Low (000) (000) Broadcasting ABC ABC N 231/2 235. 23% 391/4 19% 7,073 146,765 ASI Communications O 2 2Y4 21/4 7 2 1,789 3,667 Capital Cities CCB N 271 281/2 271/4 361/2 191/4 6,061 166,678 CBS CBS N 28 28% 281/4 491/2 231 26,512 745,517 Corinthian CRB N 29 29% 271 331/2 19% 3,381 92,978 Cox COX N 18 17 163/. 245. 101/4 5,789 97,660 Gross Telecasting 000 A 101/2 111/2 11% 173/4 9% 803 9,331 Metromedia MET N 173/a 161/2 161/2 22% 95. 5,733 92.416 Mooney 0 6 61/4 61/2 81/4 41/2 250 1,625 Pacific & Southern O 13% 13Y. 13 23 7114 1,636 21,268 Rahall Communications O 19 18 151/4 19 51/2 1,040 15,725 Reeves Telecom RBT A 3 31/2 4 151 2 2,288 9,152 Scripps -Howard O 181/4 17% 18 25 14 2,589 46,602 Sonderling SDB A 23 231/4 231/4 341/2 101/4 991 23,655 Starr SBG M 81 81/4 81/4 181/4 71/2 461 3,748 Taft TFB N 20% 191 20 293/4 131 3,712 74,240 Total 70,108 1,661,027 Broadcasting with other major interests N 934 101 1054 251/. 9 11,470 121,811 Bartell Media BMC A 41 5Ye 51 14 354 2,254 11,540 Boston Herald- Traveler 0 29 30 30 44 24 574 17,220 Chris -Craft CCN N 81 91/4 6% 1114 4% 3,797 24,187 Combined Communications 0 10% 11 12114 17 53/4 1,945 24,313 Cowles Communications CWL N 6% 6% 7% 101 31/4 3,969 29,252 Fuqua FQA N 10 12% 12% 313/4 7 6,190 78,118 Gannett GCI N 291/4 281/4 28 291/2 181 7,117 199,276 General Tire GY N 18% 181.'e 18% 20% 12% 18,434 303,239 Gray Communications O 5% 51/4 6 7% 3% 475 2,850 Lamb Communications O 21 3 3 6 2 475 1,425 Lee Enterprises LNT A 16 16 16 20i'. 12 1,957 21,527 Liberty Corp. LC N 14% 151 15% 211 13 6,744 102,239 LIN O 61 71/4 71/2 111 31/4 2,244 17,660 Meredith Corp. MOP N 213/. 201/4 211/4 44% 18 5,733 121,826 Outlet Co. OTU N 121/2 121/4 12% 17% 10 1,342 14,829 Plough Inc. PLO N 73% 71 71Y: 85 55 6,883 492,135 Post Corp. O 10 10 10 171/4 8 713 7,130 Ridder Publications O 143/4 1415 1414 22 91/4 6,217 90,147 Rollins ROL N 27% 2534 2514 405. 191/2 8.044 205,122 Rust Craft RUS A 26 251/2 26 321/4 181 1,159 30,134 Storer SBK N 201 20 1954 303/4 14 4.223 79,181 Time Inc. TL N 351/2 33% 33Ye 431/2 251/2 7,257 240,207 Trans- National Comm. 0 % % % 41/2 Yr 1,000 620 Turner Communications O 23/4 3 31/2 83/4 234 1,328 4,143 Wometco WOKS N 163/4 17 17 201/4 13% 5,817 98,889 Total 117,961 2,939,020 CATV Amoco ACO A 6% 61 61/4 16 4 1,200 7,500 American TV & Comm. O 163/4 131/2 131 24 10 1,775 23,963 Burnup & Sims o 28% 2934 2654 263/4 14 873 23,353 Cablecom -General CCG A 141/4 14r/. 13% 231/2 7% 1,605 21,860 Cable Information Systems 0 21/2 314 31/4 5 % 955 3,343 Citizens Financial Corp. CPN A 11% 11% 11% 1714 95. 994 10,546 Columbia Cable O 10 1014 9% 1514 65. 900 8,775 Communications Properties O 7% 61/2 61/2 101/2 6 644 4,186 Cox Cable Communications O 18 181/4 17 25 12 3.550 60.350 Cypress Communications O 71/2 B 8 175. 6 1,887 15,098 Entron ENT A 31/4 31/4 314 81. 2% 1,320 4,620 General Instrument Corp. GRL N 14 161/2 16 301 1114 6,250 100,000 Sterling Communications 0 4% 4 3% 714 3 1,100 4,125 Tele-Communications 0 12% 12 12% 16% 8% 2,704 33,800 Teleprompter TP A 67% 76% 75114 133% 46 1,161 87,656 Television Communications 0 8 8% 6r/e 19% 3% Vikoa 2,816 19,346 VIK A 8 8r/e 8% 271/2 6% 2,316 19,107 Total 32,051 447,680

68 (FOCUS ON FINANCE) BROADCASTING, Nov. 16, 1970 Fuqua-G. B. Hester bought 1,002 shares, giving michael foundations owns $1,895,300 of such stock. shares, giving him a total of 8,250; his wife as him a total of 1,102. M. G. Hulme bought 209 custodian owns 246 shares. shares. Jr. shares. Harris -Intertype Corp.-H. M. Dirks bought H. M. Nowlan bought 500 600 shares, giving him a total of 7,500. Motorola Inc. -J. A. Hubeny bought 300 shares, General Instrument Corp. -H. Hirsch sold 1,000 Kinney Service giving him a total of 1,900; with his wife, they National -H. L. Haft bought own 600 shares; as 48 J. shares, leaving 130,053. 156 shares of series A convertible preferred stock custodian, shares. C. and 100 shares of series C convertible preferred Goodman bought 100 shares, giving him a total Gray Communications Systems-J. H. Gray stock, giving him a total of 800 shares of series A of 670. H. L. Marrs bought 3,000 shares, giving bought 2,500 shares, giving him a total of 238,000. and 100 shares of series C. him a total of 5,000. W. J. Weisz sold 3,000 Dixon Oxford bought 2,000 shares, giving him a shares, leaving 3,060. total of 6,400. Lamb Communications -E. H. Lamb bought 200 shares, giving him a total of 1,275; Lamb Movielab-F. S. Berman sold 355 shares, leaving 190; through joint tenancy, he sold 206 Gulf & Western Industries -R. T. Abbott Jr. Enterprises owns 2,035,807 shares. Jane McCarthy sold 1,900 shares, leaving 9,550. Mr. and Mrs. bought 100 shares, giving her a total of 740. shares, leaving 300 shares held jointly. P. J. Levin sold 100 shares each, leaving 100 National General-R. B. Graff bought 250 shares each. J. D. Barnette sold $180,000 worth Lee Enterprises -Earl English bought 200 shares, giving him a total of 6,300. D. Schwartz, of 51/2% convertible subordinate debentures, leav- shares, giving him a total of 900; his wife owns for S. S. & R. Investment Co., bought 81,200 ing $215,700 worth of such stock; Mrs. Barnette 300 shares. D. K. Gottlieb bought 200 shares, shares, giving them a total of 91,200. owns $19,100 worth of debentures. O. C. Car- giving him a total of 15,554; his family owns michael sold $12,200 worth of debentures, leaving 11,772 shares. A. Magnusson bought 200 shares, A. C. Nielsen -J. P. Napier sold 100 class A $364,500 worth of such stock; Mrs. leaving 900; his wife owns 1,100 shares. shares, leaving 1,590. J. A. Wennerstrom bought Carmichael 250 class B shares, giving him a total of 260. sold $100,000 worth of debentures, leaving $3,400; Liberty Corp. -B. C. Hipp sold 2,300 shares, 000 worth of such stock; Mr. Carmichael sold leaving 607,236; his children own 63,780 shares. Norton Simon -J. R. Clumeck sold 8,046 shares, $275,000 worth of debentures from trusts, leaving leaving 27,298; his wife owns 3,537 shares. F. R. $6,988,100 worth of such stock in trusts; Car- Memorex Corp. -S. W. Meyer bought 1,875 Weisman, for Lerand Inc., sold 1,000 shares,

Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1970 Out zation symbol change Nov. 12 Nov. 5 Oct. 29 High Low (000) (000) Programing Columbia Pictures CPS N 103/4 111/4 101/4 311/2 8% 8,120 66,524 Disney DIS N 127 126 120 158 89Va 5,894 707,280 Filmways FWY A 71/2 71e 714 181/2 5Va 1,842 13,815 Four Star International O 13/4 13/4 1% 4 1% 666 1,166 Gulf & Western GW N 15% 161/2 161/4 203/4 914 15,362 247,789 Kinney National KNS N 2541e 28% 283/a 36 201/4 10,402 295,105 MCA MCA N 201/e 21% 203/4 26 11% 8,195 170,128 MGM MGM N 141/2 141/2 14V4 2914 121a 5,883 86,774 Music Makers 0 23/a 21/4 214 9 214 589 1,325 National General NOC N 151/4 161/4 163/4 2014 9 4,910 82,243 Tele -Tape Productions 0 2Ye 2Ve 214 63/4 11/2 2,183 4,912 Transamerica TA N 12% 123/4 12% 263/4 11% 63,630 803.010 20th Century Fox TF N 8 8% 81/2 201/2 6 8.562 72,777 Welter Reade Organization O 2% 3 314 BVe 21/4 2,414 7,846 Wrather Corp. WCO A 83/4 9 9 4Ye 103/4 2,211 19,899 Total 138,883 2,580,693 Service John Blair BJ N 153/4 143/4 15% 231/2 1014 2,598 40,580 Comsat CO N 4614 48 46% 573/4 25 10,000 463,700 Creative Management CMA A 11% 123/4 13% 1414 121/4 1,182 15,803 Doyle Dane Bernbach O 211/4 21 21 241/2 1314 1,919 40,299 Elkins Institute O 1014 1014 1014 1014 101/2 1,667 17,087 Foote Cone & Belding FCB N 8144 7% 71/2 1214 714 2,175 16,313 Grey Advertising 0 91/2 9% 9% 131/2 544 1,207 11,310 LaRoche, McCaffrey & McCall 0 9 9 9 17 8+1 585 5,265 Marketing Resources & Applications' 0 314 314 3144 7 1 504 1,638 Movielab MOV A 23/4 21/4 23/4 71/2 2 1,407 3,869 MPO Videotronics MPO A 6 53/4 61/4 9Ve 4% 558 3,415 Nielsen 0 3813 37 3614 421/2 26 5.299 192,089 Ogilvy & Mather 0 221/4 24 22% 2314 141/2 1,096 24,792 PKL Co. PKL A 33/e 3% 314 124'e 21/2 743 2,415 J. Walter Thompson JWT N 28 27 28 36 211/4 2,764 77,392 Wells, Rich, Greene WRG A 1214 131e 1214 1414 5 1,581 20,347 Total 33,105 917,589 Manufacturing Admiral ADL N 814 73/4 8 141/4 614 5,158 41,264 Ampex APX N 161 161 173/4 481/2 121 10,874 188,881 CCA Electronics O 21/4 2% 2% 5 11 800 2,096 Collins Radio CRI N 12'/e 143/4 15 371 9 2,967 44,505 Computer Equipment CEC A 41/4 41 41 121 31 2,406 10,226 Conrac CAX N 13Ve 13% 131/4 321 11 1,282 17,504 General Electric GE N 85% 881/4 8511 871 601 90,884 7,804,209 Harris -Intertype HI N 481 491 491/2 75 3614 6,308 31,225 Magnavox MAG N 32 30% 3114 36Ve 22Ve 18,429 505,669 3M MMM N 86 891 881/4 1143/4 71 56,058 4,939,831 Motorola MOT N 47 501 47% 49% 31 13,334 634,432 RCA RCA N 23% 23% 2214 34% 181 66,926 1,522,567 Reeves Industries RSC A 31 3% 3% 514 2K 3,458 11,653 Telemation 0 13 12 13 24 81 1,080 14,040 Westinghouse WX N 63 653/4 641 6914 531 39.803 2,567,294 Zenith ZE N 32% 32 313/4 373/4 2214 19,020 603,885 Total 415,589 18,939,281

Grand Total 807,077 26,775,136

Standard & Poor Industrial Average 92.41 92.51 91.76

A-American Stock Exchange Shares outstanding and capitalization as Of Oct. 29. M- Midwest Stock Exchange Over- the -counter bid prices supplied by Merrill Lynch, N -New York Stock Exchange Pierce, Fenner & Smith Inc., Washington. 0 -Over- the -counter (bid price shown) 'New additions to index.

BROADCASTING, Nov. 16, 1970 69 leaving 23,800. Mr. Weisman owns 8,134 shares. his family owns 2,030 shares. T. Baum sold 3,500 (BROADCASTING, An application shares, leaving 179,553; his children own 66,690 July 6). Official Industries-L. C. Lerner bought 2,190 his wife, 205,599 shares, giving him a total of 642,990; his wife shares; 125, with shares in has been made for the listing of Viacom owns 2,000 shares. Mr. Lerner, through two in- trusts. International shares on the New York vestment accounts, owns 915,000 shares, and Walt Disney Productions -J. W. Fowler bought 3,748 shares through trading account. 1,875 shares, giving him a total of 3,787. O. B. Stock Exchange. Johnston bought 500 shares, giving him a total PKL Co.'s -J. R. Green bought 200 shares of 1.515. R. T. 546 In the spin -off, each CBS stockholder and sold 700 shares, leaving 1,500. Julian Koenig Morrow bought shares, giving him a total of 1,490. S. C. Olin bought 536 will receive one share of Viacom Inter- sold 1,500 shares, leaving 62,182. F. Papers shares, giving him a total of 2,778. bought 2,000 shares, giving him a total of 81,196; national stock for every seven shares of he owns 10,000 shares in trust. J. Walter Thompson -J. F. Bail sold 300 shares, leaving 1,100. G. W. Fortinberry sold 1,250 CBS common he holds at the close of Pacific & Southern Broadcasting -J. O. Gilbert shares, bought 500 shares, giving him of leaving 1,500. E. C. Holt sold 100 shares, a total 11,270. leaving none. K. L. Robbins sold 100 shares, leav- business on Dec. 17. The Viacom shares RCA -J. R. Shirley sold 500 shares, leaving 2. ing 200. J. E. Peters sold 500 shares, leaving will be 31. frac- none. distributed on Dec. No Rahall Communications Corp. -N. J. Rebell tional shares will be issued in connec- family bought 1,100 shares, giving them a total Wometco Enterprises -F. W. Cary, through various companies, bought 1,000 shares, giving tion with the Viacom distribution. of 240,744. S. G. Rahall bought 300 shares, giving him a total of 166,170 in various companies; he him a total of 236,726. owns 25,899 shares personally; 53,423 in trusts; Shareholders will receive nontrans- Reeves Telecom -E. L. Glockner sold 1,000 12,247 as custodian; 799 in charitable trust, ferrable order forms for their fractional shares, leaving 93,802. and 4,807 in realty firm. Van Myers sold 200 shares, leaving 3,717. Republic Corp. --S. E. Levi sold 2,300 shares, interests. leaving 11,150. Wrather Corp. -R. S. Stevens bought 200 The combined sales of its cable sys- shares, giving him a total of 300 shares. Ridder Publications -C. M. Clifford bought tems and its program- syndication orga- 1,000 shares. Zenith Radio Corp. -W. C. Fisher sold 600 shares, leaving 5.800. Rollins Inc. W. Sr. E. M. Kinney sold 3,000 nization, CBS Enterprises, are expected -J. Rollins sold 38,600 shares, leaving 27.364. H. Robertson sold 300 shares, leaving 787,395; as guardian he owns shares, leaving 28,173. to reach about $20 million this year. 7,494 shares; his wife owns 3,150 shares. CBS also announced last week that its Scripps Howard Broadcasting -H. W. Slavick bought 100 shares. board declared a cash dividend of 35 Sterling Communications -R. M. Flynn bought CBS shareholders due cents a share on CBS common stock, 4,000 shares. P. Sharp bought 5,000 shares of common stock and 40,000 warrants. to get Viacom payable on Dec. 11 to shareholders of Storer Broadcasting Co. -J. P. Storer sold 200 stock record on Nov. 27, and a stock dividend shares, leaving 24,050; his wife owns 600 shares. The proposed spin -off of the cable tele- of 2 %, payable Jan. 15, 1971, to share- Technicolor Inc. -P. K. Grunebaum bought 100 shares, giving him a total of 400. C. E. Gum - vision and program syndication opera- holders of record on Dec. 17. precht bought 600 shares, giving him a total of tions of CBS into a new public corn - 5,100. Financial notes: Teleprompter Corp. -E. Weinrich sold 100 pany, Viacom International Inc., was shares, leaving 2,200. J. D. Wrather Jr. sold Co., 2,100 shares, leaving 47,900. accelerated last week when CBS Inc. Scripps-Howard Broadcasting Time Inc. -B. M. Auer sold 450 shares, leaving announced it has obtained a clearance New York, multiple -station owner, has 8,702. J. F. Harvey sold 300 shares, leaving 2.522. a quarterly dividend 35 J. R. Shepley sold 400 shares, leaving 3,650. J. from the Internal Revenue Service for declared of G. Valk sold 1,000 shares, leaving 1,000. a tax -free distribution to its shareholders cents per share, payable Dec. 10 to Transamerica Coro. -J. R. Beckett, for his stockholders of record Nov. 25. daughter bought 1,025 shares, and as custodian of Viacom stock. sold 1,025 shares, leaving 1,025 shares as custodian. Mr. Beckett owns 39,705 shares personally CBS divulged plans to form this com- Storer Broadcasting Co., Miami and 897 shares through stock savings plan. G. A. pany last June, shortly after the FCC Beach, Fla., has declared a regular Cramer sold 5,000 shares, leaving 313,085; he owns 123 shares in savings plan. E. L. Scarff said it would bar the three major net- quarterly dividend of 121/2 cents per sold 10,000 shares, leaving 180. works from domestic program syndica- share payable Dec. 2 to stockholders Vikoa -R. Baum sold 1,200 shares, leaving 164,596; he owns 210,211 shares in trusts, and tion and the cable -television field of record Nov. 20.

fatedfortunes

Broadcast advertising Walter E. Nilson, sales VP, Katz McCann, VP, TV sales, named to man- Agency, New York, named VP, admin- age West- Midwest sales, Chicago. Mon- Tom Lawson, VP, management super- istration. David S. Allen, TV South sales roe H. (Pete) Long, with Katz, succeeds visor, and Michael Drexler, VP, media manager, Katz, New York, named VP, Mr. Allen as TV South sales manager. director, Ogilvy & Mather, New York, TV sales, in charge of East -South sales, Nathaniel C. Doughty, associate, ad- elected senior VP's. New York. Mr. Allen succeeds Frank vanced- methods groups, N. W. Ayer & Son, Philadelphia, elected VP. r Anthony M. Santino, manager, Metro Please send SUBSCRIBER TV Sales, San Francisco, elected VP. SERVICE Faith Popcorn, with Smith /Greenland, 1 year $14 New York, agency, named VP- creative 2 years $27 director. ßfoadcastillg 3 years $35 THE BUSINESSWEENLYOF TELEVISION ANOß Alan Hecht, advertising and sales -pro- Canada Add S4 Per Year motion assistant, Allied Stores Market- Foreign Add $6 Per Year Name Position ing, subsidiary of Allied Stores, New 1971 Yearbook $13.50 Company January Publication York, department stores, appointed 1971 CAW Sourcebook radio and television manager. Business Address $8.50 Home Address Off press fall 1970 Jack Kline, assistant general sales manager, WFIL -TV Philadelphia, joins WPHL- City State Zip Payment enclosed Bill me TV there as general sales manager. Jeff Davidson, with WPGH-TV Pitts- BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 burgh, appointed general sales manager. J Glenn T. Potter, with WTTC(TV) Wash- ADDRESS CHANGE: Prim new address above and attesh address label from a resent Issue, er grist eld address including zip code. Please allow two weeks for processing. mailing labels are addressed one to two Issues In advarw. ington, appointed local sales manager.

70 BROADCASTING, Nov. 16, 1970 forlheRecerd ®

Bureau Contract dated Aug. 31, 1970, replaces one dated 3 KATU(TV) Portland, Ore. -Broadcast As compiled by BROADCASTING, Nov. granted license covering aux. ant.; granted license May 8, 1968; effective Nov. 1, 1970, to Nov. 1, through Nov. 10 and based on filings, covering aux. trans.; granted license covering 1972. First call right. Programs delivered to sta- changes in main trans. and ant. Actions Nov. 5. tion. Network rate, $350; effective Jan. 1, 1971, authorizations and other FCC actions. $327; compensation paid at 116.667% prime time. Abbreviations: Alt.- alternate. ann.-announced. Actions on motions WBTW(TV) Florence, S.C. (Daily Telegraph ant.- antenna. aur.- aural. aux.-auxiliary. CATV Printing Co.) Contract dated Oct. 15, 1970, re- -community antenna television. CH-critical Chief, Office of Opinions and Review in Chey- places one dated Nov. 13, 1967; effective Oct. 1, hours. CP- construction permit. D -day. DA -di- enne, Wyo. (Frontier Broadcasting Co.) renewal 1970, to Oct. I, 1972, and self -renewable for two- rectional antenna. ERP- effective radiated power. of license of KFBC -TV. granted motion by appli- year periods thereafter. First call right. Programs khz- kilohertz. kw- kilowatts. LS -local sunset. cant and extended to Nov. 17 time to reply to delivered to High Point, N.C., AT &T test board. mhz- megahertz. mod. -modification. N- night. opposition of Department of Justice to petition Network rate, $531; compensation paid at 30% PSA- presunrise service authority. SCA- subsidiary for reconsideration, conditional grant and other prime time. authorization. specified hours. relief (Doc. 18797). Action Nov. 3. communications SH- WIIBQ -TV Memphis (RKO General Inc.) SSA-special service authorization. STA- srecial Hearing Examiner Charles J. Frederick in High network temporary authorization. trans. -transmitter. UHF Amendment dated Aug. 7, 1970, reduces Point, N.C. (Southern Broadcasting Co. [WGHP- rate to $1,222 effective Jan. 1, 1971. -ultra high frequency. U- unlimited hours. VHF TV] and Furniture City Television Inc.), TV pro- -very high frequency. vis. visual. w- watts. - ceeding, rescheduled hearing for Feb. 23, 1971, in educational. High Point (Does. 18906 -7). Action Oct. 30. New AM stations TV stations New Other actions Review board actions Angeles-FCC Complaints and Actions on motions KTTV(TV) Los Jacksonville, Ala., AM pro- Compliance Chief William B. Ray informed Nor- Review board in Chief, Broadcast Bureau, granted request of La Crescenta. Calif., that KTTV(I V) ceeding, granted to extent indicated and denied in man Zafman, to enlarge issues, filed Channel Twenty -four Corn.. UHF permittee at did not fail to meet obligations under fairness doc- all other respects motion Austin, Tex., and extended through Nov. 10 time trine regarding George Putnam's "One Reporter's Aug. 28 by University Broadcasting Co. (Does. to file comments and through Nov. 20 time to file Opinion" segment of news in which comments 18899-18900). Action Nov. 4. reply comments in matter of amendment of TV were made on alleged My Lai incident and Black Review board in West Jefferson, N.C., AM pro- table of assignments (Kerrville- Fredericksburg, Panthers. Ann. Nov. 6. ceeding, granted request for extension of time, Tex.) (Doc. 18979). Action Nov. 3. 3 Broadcast Bureau 19015- WSB -TV Atlanta -FCC Complaints and Corn - filed Nov. by (Doa. 16). Action Nov. 5. Hearing Examiner David I. Kraushaar in Home- pliance Chief William Ray found, in response to wood and Birmingham. both Alabama (Chapman request by Cox Broadcasting Corp., licensee, for Radio and Television Co., et al.), TV proceeding advisory opinion regarding station's Section 315 denied petition for production of information and obligations to Mrs. Linda Jenness, Socialist documents filed by Birmingham Broadcasting Co. Workers Party candidate for Governor of Georgia, Existing AM stations except for information relative to hiring policies that Mrs. Jenness should be given additional time of Birmingham Trust National Bank which Ala- because of station's failure to adhere to "agreed Final actions bama Television Inc. is to supply by Nov. 23; sus- format and procedures" in program on which she Alabama Television inc. to WKAC Athens, Ala.-Broadcast Bureau per- tained objections by appeared. Action Oct. 30. 22. request for admissions of facts filed by Birming- mitted remote control. Action Oct. ham Broadcasting Co. (Does. 15461, 16760 -1, Boston -FCC denied application by Dudley Sta- KIIS Los Angeles -Broadcast Bureau granted 16758). Action Nov. 2. tion Corp. for review of review board memoran- mod. of license to operate trans. by remote con- dum opinion and order released June 29 affirming location (main and alt. Hearing Examiner Herbert Sharfman in Miami trol from main studio ruling by hearing examiner that 1970 policy state- main trans.). Action Oct. 21. (Post -Newsweek Stations of Florida Inc. and ment on comparative hearings involving regular Greater Miami Telecasters Inc.), TV proceeding, renewal applicants was applicable in Boston ch. 7 WILZ St. Petersburg Beach, Fla.- Broadcast subject to action on applicants' joint petition for hearing. Action Nov. 4. Bureau granted mod. of license covering opera- approval of agreement filed Aug. 31, rescheduled tion of trans. by remote control from 200 Ma- prehearing conference for Dec. 14 (Doce. 18889 -90). donna Boulevard, Tierra Verde, Fla.; conditions. Action Nov. 2. Fine Action Nov. 4. Ala.-FCC notified KGLO Mason City, Iowa-Broadcast Bureau actions WCFT(TV) Tuscaloosa, operation of Other Chapman Television of Tuscaloosa Inc., licensee, granted mod. of license covering for forfeiture for fail- trans. by remote control from 112 North Penn- Review board in Jacksonville, Fla., TV proof apparent liability $3,000 conditions. Action Nov. 4. ceeding, granted petition for extension of time, ure to file time- brokerage contract and improper sylvania, Mason City; filed Nov. 3 by Broadcast Bureau (Does. 10834, substitution of local for network advertising. WJIL Jacksonville, 111.- Broadcast Bureau et al.). Action Nov. 4. Action Nov. 4. granted mod. of license covering operations of Public Square, TV proceeding, denied trans. by remote control from #1 Review board in Boston, Jacksonville; conditions. Action Nov. 5. motion to set aside initial decision, filed Sept. 24 Network affiliations by Broadcast Bureau; record is reorened, proceed- KLSI Salina, Kan. -Broadcast Bureau granted ing is remanded to hearing examiner for further mod. of license covering operation of trans. by hearing and preparation of supplemental initial ABC remote control from 110 East Walnut Street, decision (Does. 18338-39). Action Nov. 2. Salina; conditions. Action Nov. 5. Formula: In arriving at clearance payments Review board in New York, TV proceeding, ABC multiplies network's station rate by a WBT Charlotte, N.C.-Broadcast Bureau granted granted consent motion by WPIX Inc. for exten- compensation percentage (which varies accord- license covering CP which authorizes change in sion of time to Nov. 23 to file responsive plead- ing to time of day), then by the fraction of hour DA pattern. Action Oct. 15. Inc. to for which ings to petition by Forum Communications substantially occupied by program WJAS Pittsburgh-Broadcast Bureau granted enlarge issues (Don. 18711- 18712). Action Nov. 5. compensation is paid, then by fraction of aggre- during mod. of license covering operation of trans. by gate length of all commercial availabilities Avenue, Pitts- Review board in High Point, N.C., TV proceed- program occupied by network commercials. ABC remote control from 100 Forbes ing, granted petition to enlarge issues, filed July 29 deducts 205% of station's network rate weekly to burgh; conditions. Action Nov. 4. 18906-07). by Southern Broadcasting Co. (Does. cover expenses, including payments to ASCAP WKJF Pittsburgh-Broadcast Bureau granted Action Nov. 4. and BMI and interconnection charges. CP to install new trans. and ant.; ant. height 550 ft.; ERP 41 kw; remote control permitted. Action Rulemaking petition KEZI -TV Eugene, Ore. (Liberty Television Inc.) Washington -Electronic Industries Associates. Requests amendment of rules concerning TV's with regard to effective radiated power above horizontal plane. Ann. Oct. 30. Existing TV stations EDWIN. TORNBERG Final actions WTOP -TV Washington- Broadcast Bureau & COMPANY, INC. granted CP to install alt. main vis. final amplifier. Action Nov. 3. WDBO-TV Orlando, Fla.-Broadcast Bureau granted CP to change ERP to vis. 85.1 kw, aur. 17 kw; and make changes in ant. system; condi- Sale Of tion. Action Nov. 3. Negotiators For The Purchase And WHO -TV Des Moines, Iowa-Broadcast Bureau Radio And TV Stations CATV granted CP to change vis. ERP to 240 kw, aur. to 33.9 kw; trans. location to approximately one mile Appraisers Financial Advisors south of Alleman, Iowa; change type trans. and ant.; ant. height 2,000 ft.; condition. Action New York East 42nd St., New York, N.Y. 10017 Nov. 3. -60 212-687-4242 WGBH -TV Boston-Broadcast Bureau granted CP to install precise carrier frequency control sys- West Coast -1357 Jewell Ave., Pacific Grove, Calif. 93950 tem at main trans. Action Oct. 29. 408375 -3164 WKTV(TV) Utica, N.Y. -Broadcast Bureau granted license covering changes in main trans. and ant. and alt. main aur. trans. Action Nov 5

BROADCASTING, Nov. 16, 1970 73 WGYL(FM) Vero Beach, Fla.- Broadcast Bu- reau granted request for SCA on 67 khz. Action Summary of broadcasting Nov. 5. Compiled by FCC, Nov. 1, 1970 WRSE -FM Elmhurst, Ill.- Broadcast Bureau granted CP to On Air Not install new ant.; make changes in Total On Air Total ant. system; ant. height 100 ft. Action Nov. 2. Licensed STA CP's On Air CP'a Authorized WRVI(FM) Winnebago, I11.- Broadcast Bureau Commercial AM 4,298 2 16 4,316 61 4,377' granted CP to install new trans.; ERP 3 kw; ant. height 195 ft. Action Nov. 2. Commercial FM 2,127 0 48 2,175 124 2,299 Commercial TV-VHF 498 2 14 512" 14 526 'WWWS(FM) Saginaw, Mich.- Broadcast Bu- reau granted license covering new FM; ant. height Commercial TV-UHF 151 0 33 184" 110 294 360 ft.; ERP 2 kw. Action Nov. 4. Total commercial TV 47 649 2 696 124 820 WLSM -FM Louisville, Miss.-Broadcast Bureau Educational FM 414 0 19 433 41 474 granted CP to install new trans. and new ant.; Educational N -VHF 76 0 9 85 4 89 make changes in ant. system; ERP 3 kw; ant. Educational TV-UHF 101 0 10 111 12 123 height 200 ft. Action Nov. 2. Total educational TV 177 0 19 195 16 212 KTXR(FM) Springfield, Mo.- Broadcast Bu- reau granted license covering changes; ant. height Special Temporary Authorization. 1,150 ft.; ER1' 100 kw. Action Nov. 4. ' Includes 25 educational AM's on nonreserved channels. WCLW -FM Mansfield, Ohio- Broadcast Bureau a Indicates lour educational stations on non -reserved channel. granted license covering new aux. trans. for aux. purposes only. Action Oct. 30. WCSC -FM Charlestown, S.C. -Broadcast Bu- reau granted CP to change ant. height to 780 ft. Nov. 5. Ala., $100.00; WBHP Huntsville, Ala., $100.00; Action Nov. 2. KZOT Marianna, Ark.. $100.00; WRWH Cleve- WCRS Greenwood, S.C.-Broadcast Bureau land, Ga., Cochran, Ga., KTON -FM Belton, Tex. -Broadcast Bureau 22. $25.00; WVMG $25.00; permitted remote control. Action Oct. WMPA Aberdeen, Miss.. $25.00; WMBC Colum- granted CP to make changes in ant. system; ant. WLAF La Follette, Tenn.-Broadcast Bureau bus Miss., $25.00; WFOR Hattiesburg, Miss., height 412 ft. Action Oct. 29. granted mod. of license covering change from $25.00; WXXX Hattiesburg, Miss.. $200.00; WRPM WRNL -FM Richmond, Va.- Broadcast Bureau specified hours to U. Action Oct. 29. Poplarville, Miss., $100.00; KCHS Truth or Con- granted license covering changes; ant. height sequences, N.M., $100.00; and WGMF Watkins 320 Tex. ft.; ERP 140 kw. Action Sept. 22. KVLG La Grange, -Broadcast Bureau Glen, N.Y., $100.00. Actions Nov. 4. granted CP to change DA pattern. Action Oct. 28. KNAM Midland, Tex. -Broadcast Bureau per- Fines mitted remote control. Action Oct. 29. New FM stations Broadcast Bureau notified following that they had WHHV Hillsville, Va.- Broadcast Bureau incurred liability for forfeiture in amounts shown granted license covering aux. trans. Action Oct. 30. Final action for violation of rules by failing to file renewal WRAI San Juan, P.R.- Broadcast Bureau applications within time specified: WVMG -FM granted license covering aux. trans. at new main Springfield, Vt.- Connecticut Valley Broadcast- Cochran, Ga., $25; WCON -FM Cornelia, Ga., trans. location for aux. purposes only. Action ing Inc. -Broadcast Bureau granted 93.5 mhz, 3 $100; KSMB(FM) Lafayette, La., $200; WMBC- Oct. 29. kw. Ant. height above average terrain 174 ft. P.O. FM Columbus. Miss., $25; WFOR -FM Hatties- address Craigue Hill, Box 800, Springfield 05156. burg, Miss., $25; and WRPM -FM Poplarville, Estimated construction cost $21,350; first-year op- Miss., $25. Actions Nov. 4. Initial decisions erating cost $5,200; revenue $28,000. Principals: Hearing Examiner Charles J. Frederick in Car- Carlo F. Zezza, president -treasurer (51 %); Eliza- Rulemaking action thage, Miss. (WECP), proposed grant of applica- beth L. Zeus. vice president (33 %); R. Lawlor Cooper (15.6%), et al. Mr. Cooper is attorney. tion of Meredith Colon Johnston for CP to own FCC proposed amendments to rules governing change existing facilities of from 1480 Principals WCFR(AM) Springfield. Action station Nov. 5. multiplex operation by educational FM's, permit- mhz, 500 w -D, to 1080 mhz, 250 w -D (Doc. ting FM's or licensees to charge tuition fees for 18487); proposed that mutually exclusive applica- formal courses broadcast over subearrier frequen- tion of Ford Broadcasting Co. for CP for new Initial decision cies of stations. Action Nov. 4. AM with 10 kw, DA -D, on same frequency at Jackson, Miss., be denied (Doc. 18488). Ann. Hearing Examiner Herbert Sharfman in New Nov. 3. Flora, Ill., recommended grant of application of Renewal of licenses, all stations Hearing Examiner Charles J. Frederick in Flora Broadcasting Co. for CP for new FM at Flora, in initial decision (Doc. 18288). Ann. 9. Selinsgrove, Pa.. granted application of B & K Nov. Broadcast Bureau granted renewal of licenses Broadcasting Co. to increase D power of WSEW for following VHF translators: KO2BT Chinook, Selinsgrove, from 250 w to 1 kw (Doc. 18810). Other actions Mont., and KO3CP, KO6EN and KO8FM all Ann. Nov. 6. Tropic, Cannonville and Henrieville; KO7HJ, Review board in Live Oak, Fla., FM proceed- KO9HT and K12FR all Bryce Canyon and Airport, Actions on motions ing, granted petition for extension of time, filed and KO8AO, K1OAL and K12AQ all Milford, all Nov. 5 by WNER Radio Inc. (Dots. 18975- 18976). Utah. Actions Oct. 28. Broadcast granted request by Action Nov. 6. Chief, Bureau, Broadcast Bureau granted renewal licenses NAB and extended through Feb. 2, 1971, time to of Review board in Wailukl, Hawaii, FM proceed- for following and co-pending aux.: file comments and through March 1, 1971, WKIS(AM) time to ing, granted motion for extension of time, filed Orlando, Fla.; WIFF(AM) Auburn and WNON- file reply comments in amendment of rules con- Nov. 4 by John Hutton Corp. (Does. 18991 cerning operator requirements for -18992). (FM) Lebanon, both Indiana; WCPM(AM) Cum- AM and FM Action Nov. 6. berland and WMST Sterling, stations (Doc. 18930). Action Oct. 30. -AM -FM Mount both Sardis, Miss.-FCC denied request of WSTR Kentucky; KJOE(AM) Shreveport, La.; WQRS- Hearing Examiner Charles J. Frederick in Selins- Radio Co. for waiver of mileage separation re- FM Detroit; WGMZ(FM) Flint. Mich.; WSSO- grove, Pa. (B & K Broadcasting Co. [WSEWI), quirements of rules and for acceptance of appli- AM-FM Starkville, Miss.; WAKR(AM) Arkon, AM proceeding, in order to dispose of all plead- cation for new FM on 95.9 mhz at Sardis; WSTR WEBN -FM Cincinnati, WDLR(AM) Delaware, ings, granted request by filed P.A.L. Broadcasters Radio given 30 days to amend application to WSRW -AM -FM Hillsboro, WPFB -AM -FM Mid- Inc. and extended to Aug. 3, 1971, time to file specify site meeting required spacing. Action dletown, WPAY -AM -FM Portsmouth and WGLN- findings and conclusions, and to Aug. 17, 1971, Nov. 4. (FM) Sylvania, all Ohio; and WHOL(AM) Boli- time to file replies (Doc. 18810). Action Oct. 30. var, WLAF(AM) La Follette, WAKI(AM) Las Vegas-FCC denied joint application filed Chief Hearing Examiner Arthur A. Gladstone McMinnville and WRKH(AM) Rockwood, all by James B. Francis and Quality Broadcasting Tennessee. Action Oct. 29. in Honolulu (Hawaiian Paradise Park Corp.), Corp., competing applicants for renewal license CP for new of of KTRG, on request of appli- FM in Las Vegas, asking for review of order by Broadcast Bureau granted renewal of licenses cant to dismiss application, cancelled hearing review board that denied approval of proposed for following and co-pending aux.: WJAX(AM) scheduled for Nov. 24 in Honolulu and ordered Jacksonville and WMYR(AM) Ft. Myers, both further merger agreement between two applicants (Dots. proceedings held in abeyance pending con- 18437-8). Action Nov. 4. Florida; WIID(AM) Garden City, Mich.; WILE- summation of termination of operations of KTRG AM-FM Cambridge, Ohio; WDXE(AM) Lawrence- and consideration of such action as may be appro- Keyser, W. Va. -FCC denied request by Four burg, WDXN(AM) Clarksville and WTPR(AM) priate to terminate proceeding (Doc. 18819). Star Broadcasters Inc. for waiver of minimum Paris, all Tennessee. Actions Oct. 30. Action Nov. 2. mileage separation requirements of rules and for acceptance of application for new FM on 95.9 . KTRG Honolulu-FCC denied request by Hearing Examiner Chester F. Naumowicz Jr. mhz at Keyser; gave Hawaiian Paradise Park Corp. for termination of in 30 days to amend applica- Gulfport, Miss., and Americus, Ga. (Charles W. tion to specify site meeting required spacing. hearing on renewal application for KTRG and Dowdy, [WROAI and Sumter Broadcasting Inc. Action Nov. 4. grant of application without hearing. Action [WISK]), AM proceeding, on request of Charles Nov. 6. W. Dowdy, continued procedural dates and con- WJW -AM -TV Cleveland -FCC affirmed renewal tinued hearing from Dec. 1 to Jan. 12, 1971 (Dots. 18941 -2). Action Nov. 2. of licenses to Storer Broadcasting Co. Action Existing FM stations Nov. 4. Hearing Examiner Chester F. Naumowicz Jr. in West Jefferson and Blowing Rock, both North Final actions Carolina (Childress Broadcasting Corp. of West Jefferson [WKSKI and Mountain Broadcasting KUTE(FM) Glendale, Calif. -Broadcast Bu- Modification of CP's, Corp.), AM proceeding, granted petition by Wilkes reau granted mod. of SCA to make changes in Broadcasting Co. and made petitioner party inter- programing; condition. Action Nov. 5. all stations venor in proceeding (Doe. 19015 -6). Action KVCR(FM) San Bernardino, Calif.- Broad- Nov. 2. cast Bureau granted CP to install trans. Action WDIO(TV) Dozier, Ala. -Broadcast Bureau Nov. 5. granted mod. of CP to extend completion date to May 4, 1971. Action Nov. 4. Fines KUKI -FM Ukiah, Calif. -Broadcast Bureau WXLE(FM) Phenix City, Ala.- Broadcast Bu- Broadcast Bureau notified following that they granted CP to replace expired permit. Action Oct. 30. reau granted mod. of CP to change studio loca- had incurred apparent liability for forfeiture in tion to 1401 Third Avenue, Phenix City; operate amounts shown for violation of rules, by failing KFML -FM Denver-Broadcast Bureau granted by remote control from proposed studio site. to file renewal application within time specified: CP to make changes in ant. system; ant. height WPRN Butler, Ala., $25.00; WRAG Carrollton, 720 ft. Action Nov. 5. (Continued on page 81)

74 (FOR THE RECORD) BROADCASTING, Nov. 16, 1970 Hal Protter, with Metromedia TV Sales, Chicago, joins WXIX-TV Cincinnati as BPA picks new slate A little less sales manager. Thomas W. Petree, with A. Richard Robertson, KRON -TV San WXIX -TV, appointed local sales manager. Francisco, was elected president of the Charles E. Trainor, general manager, Broadcasters Promotion Association character WKRG -AM -FM Mobile, Ala., appointed last week in Hous- Mobile sales manager, WEAR -TV Pensa- ton (see page 62) cola, Ra. succeeding F. C. for a lot Bella Werner, formerly with H -R Rep- (Mike) Strawn, resentatives, New York, joins Robert KCMG -AM -TV Kan- less money Mo. BPA E. Eastman & Co., station rep, New sas City, York, as director of research. also amended its TeleMation has a new bylaws so that in Robert J. Walton, with John Blair, sta- future years a pres- titling generator that will tion rep, New York, appointed VP and ident -elect will produce one or two lines general manager of new Chicago office serve a year before of Forjoe Inc., Canadian rep firm. Mr. Robertson becoming the top of 25 characters. Clark S. Slayman, with Lowe & Hall officer. Advertising, Greenville, S.C., appointed Other new BPA officers: first VP, plans and marketing director. E. Boyd Seehers Jr., WGN -AM -TV Chi- -==-R Howard C. Vose, with xFRc(AM) San cago; second VP, Calo O. Mahlock, Francisco, appointed national sales WKJG -TV Fort Wayne, Ind.; treasurer, manager. Don Fischer, WPLG -TV Miami, and secretary, Ken Mills, Katz Television, , New York. Media New BPA directors: Mike Byrne, wow(AM) Omaha; John H. Lantry, George Milner, station manager, KFDM- KING -TV Seattle; Robert J. Levy, KHOU- TV Beaumont, Tex., named VP and TV Houston; G. R. (Barry) Stover, general manager. He will succeed Mott Kansas State Network, Wichita, and Johnson, who retires Jan. 1, 1971, to Maury Midlo, wow-Tv New Orleans. enter research and program consulta- Sure that's less than the tion field. group owner, appointed station man- full page character Bob Doll, wFKY(AM)- wKYw(FM) Frank- ager of Family's KEAR(FM) San Fran- generators but then it's fort, elected president of Kentucky cisco. Broadcasters Association. He succeeds Thomas H. McMurray, national pro- less than half the cost Lee Browning, WAVE -TV Louisville. gram director, Knight Quality Stations, Walter E. May, WPKE -AM -FM Pikeville, and really handles all group owner, Boston, joins WBT -AM -FM elected first VP and Roger Jeffers, Charlotte, N.C., as operations manager. of your news flash WHOP -AM -FM Hopkinsville, elected second VP. Jim Edwards, with WNHC -TV New and titling needs. Haven, Conn., appointed operations Carl Haug, operations manager, WKRG- manager, wsvP(AM) West Warwick, Find out more. AM-FM Mobile, Ala., appointed VP and R.I. general manager for stations. Talk to TeleMation. Mary Doolittle, with noncommercial William Keller, general manager, West- WSKG (Tv) Binghamton, N.Y., appointed inghouse Broadcasting -owned Clearview business manager. of Florida and Clearview of Georgia, G. Wayne with WSVA- group -CATV systems, and Westing- Harris, formerly Tv Va., joins Bethany house -owned Micro -Relay, microwave Harrisonburg, Broadcasting, permittee of WTHO -AM -FM service, elected VP and general man- Thomson, Ga., stations not yet on air, ager of three firms. He will have head- as manager. in Tallahassee, quarters Fla. TEL M , INC. Gary A. Hokenson, manager, Trans - Programing Video Corp.'s CATV system in Bakers- r 1 field, Calif., appointed manager of all Michael Q. Crane, plant manager, TeleMation, Inc. Trans -Video CATV systems, with head- Movielab-Hollywood, appointed VP- 2275 South West Temple quarters in San Diego. He is succeeded Salt Lake City, Utah 84115 production. He is succeeded by Frank (801) 486 -7564 in Bakersfield by Howard Channell, Matera. with Trans -Video, who will also manage Tell me about your new titling Bob Vogel, president, Bob Vogel Inc., system in Porterville, Calif. generator Los Angeles, subsidiary of Computer D Tell me about all your equipment Thomas P. Einstein, director of business Image Corp., Denver, named VP -pro- affairs, ABC York, International, New duction of parent firm. Name appointed general attorney, ABC Inter- George Mi`chell, VP- domestic sales, national and ABC Merchandising. Title Warner Bros., Beverly Hills, Calif., joins John Winnaman, sales manager, KABC- Olympus Television, Sherman Oaks, Company AM-FM Los Angeles, named general Calif., as president. Address manager KABC -F M. George E. Geesey, production manager, City State Zip John Dick, with Family Radio Network, WETA -TV Washington, joins National L J

BROADCASTING, Nov. 16, 1970 71 Public Radio, Washington, as manager H. Wishart, with Baltimore bureau. tor, advertising and promotion. of operations. Thomas J. McIntyre, with Philadelphia Jerry Carr, production manager, woxR- bureau, appointed executive for eastern Equipment & engineering (Tv) Rochester, N.Y., appointed pro- Pennsylvania. John S. Langdon, Harris- gram director. burg, Pa., regional executive, appointed Robert E. Gee, VP, marketing, Micro- regional executive, western Penn- form Data Systems, Menlo Park, Calif., Arnold Stone, president, Drew Law- sylvania at Pittsburgh. Ronald Riech- joins Memorex Corp., Santa Clara, rence Productions and Evan Blair Pro- mann, with national radio department, Calif., in the newly created position of York, also ductions, New joins VPI Chicago, appointed state broadcast director, market planning. Services and The Directors Center, editor and assistant bureau man- commercial film and video-tape sub- Donald Harmon, chief engineer, Clear - ager, Columbus, Ohio. David J. Studer, view of Florida and Clearview of Geor- sidiaries of Electrographic Corp., New night editor, Montreal bureau, ap- York, as director of creative services. gia, Westinghouse Broadcasting-owned pointed international bureau manager, CATV systems, and Micro-Relay, WB- Edward C. Simmel, Western division Vancouver, B.C. owned microwave service, elected VP, sales manager, Bing Crosby Produc- Bob Cutting, announcer and weather- engineering. He will have headquarters tions, Hollywood, joins Barbre Produc- caster, WOAI -TV San Antonio, Tex., also in Tallahassee, Fla. nelson Ryland, tions, as of merchan- Denver, director appointed assignments editor. manager, mechanical services division of dising. Stephen Rowan, with CBS News, Wash- Florida and Georgia CATV systems, Wilton A. Chase, Hollywood independ- ington, appointed anchorman, wBEN -Tv elected VP, mechanical services division. ent producer, joins Canyon Films, Buffalo, New York. Dennis Dunbar, with noncommercial Phoenix, as head of editing department. Thom Beck, with KRLA(AM) Pasadena, wsKG(Tv) Binghamton, N.Y., appointed Bill Tanner, with WJDX-AM -FM Jack- Calif., joins KCBS -AM -FM San Francisco chief engineer. son, Miss., appointed program director. as reporter. Rico, with WBUS -FM Miami Beach, Joe James Maddox, formerly with WFUV- International appointed program director. (FM) New York, joins WMCA(AM) Peter D. Warburton, marketing execu- Wayne Jordan, program director, IotL- there on news staff. tive, Thorn Bendix, Nottingham, Eng- AM-FM Portland, Ore., also appointed land, appointed managing director, to position of programing newly created Bendix-TVC International, Manchester, Totem Productions, sub- Promotion coordinator, England, joint venture of Bendix Inter- sidiary of Seattle, Portland and Spokane national and Television Communica- Radio Group, owner of KXL- AM -FM, tions Corp. formed to study interna- KJRB(AM) Spokane, Wash.; XJR(AM)- tional market and investment oppor- KISW(FM) Seattle; KCKN -AM -FM Kansas tunities in CATV. City, Kan., and WUBE(AM)- WCXL(FM) Cincinnati. Gary Elion, associate director, wNAC- Deaths TV Boston, joins wuz -Tv there as pro- Harold M. Botldn, 64, VP- interna- ducer- director. tional services, long lines department of Paul Williams, with WEAL(AM) Greens- AT&T, died Nov. 9 at his home in Red boro, N.C., appointed music director. Bank, N.J., after short illness. He played Mr. Constantino Miss Bates role in establishing trans -Atlantic links via Telstar, first communications satel- News Joseph P. Constantino, director of corp- lite, and was director of Communica- orate advertising and promotion, Avco Warren B. Otto, news producer, wTEN- tions Satellite Corp. from its establish- Broadcasting, Cincinnati -based group ment in 1965 to last May. He is sur- (Tv) Albany, N.Y., appointed managing owner, and Mary Bates, Avco corporate editor. He succeeds Wal'er W. Hawver vived by his wife, Julia, two daughters, director of public information, elected son. Jr., who joins KTRK -TV Houston, as VP's of Avco. managing news editor. Eddie Peabody, 68, banjo soloist on George Hooper, manager of sales devel- many early-day radio programs, includ- Peter Reynolds, assistant to director of opment, advertising and promotion de- accounting, ABC, New York, appointed ing National Barn Dance, Fleischman partments, NBC -TV, New York, ap- Hour, Captain Henry's Showboat and business manager of ABC News, New pointed director of marketing services. York. William Nagy, business manager, Maxwell House Showboat, died of R. Wayne Wilson, ABC Radio News, New York, ap- VP- market develop- stroke after nightclub performance in ment, Communications pointed assistant business manager, Publishing, Covington, Ky. ABC News (corrected item). Oklahoma City, publisher of magazines Renzo Cessna, 63, television and movie and directories for CATV industry, character actor, died Nov. 8 in Los Thomas Twinam, with wBEC(AM) joins American Television & Communi- Angeles of lung cancer. He narrated the Pittsfield, Mass., elected president of cations, Denver, group-CATV owner, title role in The Continental, TV net- the Massachusetts Associated Press as director of advertising and public work series in early fifties. Mr. Cesana Broadcasters Association. relations. appeared in more than 100 TV shows. Russ Hodges, sportscaster, for past 22 Milton S. Holcombe, director, WLBT- He is survived by his wife. years with former New York and now (Tv) Jackson, Miss., appointed promo- Fred Yentes, 79, former VP and director San Francisco Giants, resigns to accept tion director, Lamar Life Broadcasting of publicity, Bank of America, died position with Giants organization. Co., licensee of WJDX -AM -FM Jackson, Nov. 7 in Los Angeles. Mr. Yeates was Daniel C. Riker, Baltimore bureau man- and interim operator of WLBT. originator of Richfield Reporter broad- ager, UPI, appointed regional executive Edward Krovitz, director of sales, cast during early days of radio. He is for Maryland, Delaware and Wash- Chris -Craft video-tape center, Los survived by his wife, Sally, and two ington. He is succeeded by Robert Angeles, joins KLAA(AM) there as direc- children.

72 (FATES AND FORTUNES) BROADCASTING, Nov. 16, 1970 PROFESSIONAL CARDS

JAMES C. McNART JANSKY & BAILEY -Established 1926 - COHEN & DIPPELL Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers 402, Park Suite Building CONSULTING ENGINEERS Formerly GEO. C. DAVIS 6400 Goldsboro Road 1812 K St., N.W. 527 Munsey Bldg. Bethesda, Md. 20034 Box 798, Upper Montclair, N.I. 07043 Wash., D.C. 20006 296 -6400 783 -0111 13011 229 -6600 Phone: 12011 746 -3000 Member AFCCE Washington, D. C. 20004 Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Consulting Engineers LOHNES & CULVER Everett L. Dillard CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers Edward F. Lorentz 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 1703) 560 -6800 1242 Munsey Building PRUDENTIAL BLDG. Washington, D. C. 20004 347 -1319 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 1202) 347 -8215 WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE Member AFCOE Member AFCCE

SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR KEAR & KENNEDY A. EARL CULLUM, JR. & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS 18th 3 2029 K Street N.W. 1302 St., N.W. Hudson -9000 INWOOD POST OFFICE 711 14th St., N.W. Washington, D. C. 20006 WASHINGTON, D. C. 20036 DALLAS, TEXAS 75209 Republic 7 -6646 12021 223 -4664 1214) 631 -8360 Washington, D. C. 20005 Member 1301) 827 -8725 AFCCE Member AFCCE 1(rmbrr AFCCE Member AFCOE

HAMMETT & EDISON JULES COHEN CARL E. SMITH ENGINEERS JOHN B. HEFFELFINGER CONSULTING & ASSOCIATES CONSULTING RADIO ENGINEERS Radio 0 Television Suite 716, Associations Bldg. 8200 Snowville Road Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 San Francisco, California 94128 Washington, D. C. 20036 Phone: 216 -526 -4386 14151 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCOE Member AFCCE

VIR N. JAMES E. HAROLD MUNN, JR. ROSNER TELEVISION TOWNER CONSULTING RADIO ENGINEERS ORRIN W. BROADCAST ENGINEERING SYSTEMS Application and Field Engineering Engineer Colorado Blvd. -80206 Consulting 345 CONSULTANT ENGINEERS -CONTRACTORS Phone: Area Code 3031 333 -5562 11008 Beech Road Data Fone 13031 333 -7807 Box 220 29 South Mall DENVER, COLORADO Coldwater, Michigan -49036 Plainview, N.Y. 11803 Anchorage, Kentucky 40223 Member AFCCE Phone: 517- 278 -6733 1516) 694 -1903 (502) 245 -4673

A. PROSE WALKER ASSOCS. GUY C. HUTCHESON TERRELL W. KIRKSEY RALPH E. EVANS ASSOCIATES TELECOMMUNICATION 817 -261 -8721 CONSULTANTS Consulting Engineer Consulting Radio Engineers Domestic -International P.O. Box 808 5210 Avenue F. PHASOR AND Terrestrial -Satellite ANTENNA DESIGN 1100 W. Abram 12200 Pendorcrest Court Austin, Texas 78751 3500 N. Sherman Blvd. Fairfax, Virginia 22030 Wis. 53216 Arlington, Texas 76010 (5121 -7014 Milwaukee, 703 -591 -4642 454 Phone: (414) 442 -4210 Assoc. Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS BFM ASSOCIATES MONITORING CO. PRECISION FREQUENCY Management Consultants MEASURING Specializing In SERVICE PRECISION FREQUENCY SERVICE Music License Fees MEASUREMENTS SPECIALISTS FOR AM -FM -TV Traffic -Billing- Acquisitions AM -FM -TV 445 JOSEPH J. MADDEN DIRECTORY 103 S. Market St. Concord Ave. Managing Partner Lee's Cambridge, Mass. 02138 Summit, Mo. 64063 41 -30 EA St., N.Y., N.Y. 11377 Phone (617) 876 -2810 Phono (816) 524 -3777 Tel. 212 -651- 1470 -75 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Help Wanted 304 per word -$2.00 minimum. Situations Wanted 254 per word -52.00 minimum. All other classifications 354 per word -$4.00 minimum. Applicants: If lapes or films are submitted, please send $1.00 for each package Display ads. Situations Wanted (Personal ads) -$25.00 per inch. All others -540,00 to cover handling charge. Forward remittance sep ly. All transcripiio . oho. per inch. 5" or over billed at runof.book rate. -Stations for Sale, Wanted to tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING Buy Stations, Employment Agencies, and Business Opportunity advertising require expressly repudiates any liability or responsibility for their custody or return. display space. Agency commission only on display space. No charge for blind Deadline for copy: Most be received by Monday for publication next Monday. box number. Please submit copy by letter or wire. No telephone calls accepted without Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. confirming wire or letter prior to deadline. 20036,

RADIO Announcers continued Programing, Production Help Wanted Management Morning personality for immediate opening on Others continued MOR.music -talk station. Also opportunity for talk - Contact George Taylor, Spanish format. Need experienced manager for new show if qualified. WALE, Fall River, Mass. 617-674-3535. Operations director with first class license. Auto- California AM daytimer. Box L -13, BROADCASTING. mated station in southeastern Michigan. Generous Excellent position available now for bright sound- fringe benefits and opportunity for advancement. Community minded manager network daytimer, ing, announcer morning Salary open. Send resume to Box L -18, BROAD- single station market near large mid -south experienced for MOR show. city. Copy and production helpful. Send tape, resume CASTING. Absentee owner. Box L -157, BROADCASTING. today to WASA, Havre De Grace, Maryland 21078. Program director -group owned AM /FM 5,000 watt - Need selling manager for excellent small radio 100,000 watt stations. Midwest four -season resort Central Pennsylvania MOR seeks announcer . market opportunity to take charge. Experience, rounded including play -by area. Should be capable of community involvement ideas and desire to make then here's well experience -play money, your must be communicator who -audience promotion -have abilities to put it all opportunity. Send football /basketball ... complete details with picture can produce top -rated professional AM together with MOR and strong news basics. Box L- care of Box L171, BOADCASTING. for with 50,000 watt country FM affiliate. Excellent salary 140, BROADCASTING. & fringes tape and resume to General Manager, Manager for successful FM stereo with ... operation WGSA-WIOV, Ephrata, Pennsylvania 17522. Team /two or three /PD and operations /production sales and program experience. Excellent benefits announcer /and announcer. Acceptable to establish- program. Send resume to General Manager, Box ment. Above average salaries. Excellent equipment. 1717, Spartanburg, S.C. 29301. Technical Established station. Number one in market of 100,000. South. Contemporary /not wild /not flower Totally new radio concept now being programed Board operator for major midwest FM station. Ex- music. Box L -154, BROADCASTING. on 2 of our stations. Requires unique executive perience and license required. Box L-39, BROAD- mixture of creative programing and high level CASTING. successful sales background, over all radio admin- Situation Wanted, Management istrative know how, good grasp of travel industry, Assistant chief for east coast AM directional. No advertising agency field, and syndication. Unusual announcing. Excellent equipment and working con- Young aggressive general manager -sales manager expansion opportunity, situation for right man. ditions. Send resume, references and current pic to presently employed. Strong leadership, heavy sales. stand Herbert W. Hobler, President NASSAU Broadcasting Box L -90, BROADCASTING. Excellent record. Background will rigid in- Company, Princeton, N.J. 609-924 -3600. vestigation. Box K -207, BROADCASTING. Chief engineer opening, KVOE; Emporia, Kansas - automated AM & FM stereo. Some announcing & Sales manager with ticket. Looking for man who Help Wanted Sales news. Contact E. J. McKernan, P. O. Box 968, could become station manager in about year. A Emporia, Kansas 66901. man who can sell and manage sales dept. in small Sales manager for eastern major maket rocker. midwestern market at station with great sales record. Must be aggressive and able to train and lead sales- First class engineer- announcer, emphasis technical Must be young and enthusiastic, aggressive indi- men. $20,800 plus incentive. Send resume, refer- needed by automated daytimer in metro Columbus. vidual with drive to get ahead. Send resume. Box ences and current pic to Box L -91, BROADCASTING. Dave Drew, WDLR, Delaware, Ohio. L -145, BROADCASTING. In south- Sales-manager WMAD AM /FM Madison, Wisc. Want Here is your great opportunity as chief engineer in Successful manager seeking FM challenge aggressive experienced person to build local /area medium market radio. We are looking for an ex- east multiple market. Box L -148, BROADCASTING. sales. Modern country format, Dan Palen, Mgr. tremely qualified man to have full technical responsibility for AM and FM plus Gates ATC automation, Experienced first phone and wife. Management, two production studios and other up -to -date equip- sales, copy, board, production. Profiteble combina- Announcers ment in this progressive mid -Wisconsin station. Must tion, available December. Box L -168, BROADCAST- have strong technical experience in radio and anx- I NG. ious to make this his career in broadcasting. Will If you swing and know MOR, major Ohio market Available immediately, experienced general man- has outstanding opportunity. Send tape, picture and pay top salary for the right man. Fringe benefits in hospitaliza- ager, 15 years experience. Prefer southwest, but will resume. Box K-206, BROADCASTING. elude pension program, complete family tion, life insurance. Must have strong references. consider all replies. Medium to small market. Tele- phone 714-882 0480 or forward all replies to J. W. Spanish format. Need first phone announcer for new Professional with experience only. Contact Jack R. Gennaro, Gen. Manager, WFHR/WWRW radio, Wis- Melton, 404 Sequoia, San Bernardino, California California AM daytimer. Box L -14, BROADCASTING. consin Rapids, Wisconsin or write with complete 92407. resume. Area code 715- 423 -7200. Experienced announcer with first ticket . . able to do play by play . for responsible position with Chief engineer for AM -FM 3KW FM transmitter 5KW Sales a real going AM -FM station in midwest . AM directional AM in Lexington, Ky. Supervise four man format MOR . FM automated . start $150 per engineering staff. Must be fully trained in mainte- Experienced southeast sales manager -announcer, week . must be community minded and willing nance and repair. Send letter to General Manager, strong play-by -play. Can invest, manage. Box L-8, to work . . no maintenance ... send resume to BROADCASTING. Box 1.110, BROADCASTING. WLAP, Lexington, Ky. 40507. Available: selling sales manager or salesman. Na- Midwest contemporary MOR, first phone personality News tional, regional, local. AM or FM. Large or small. needed immediately. Station rated Salary open #1. Box L -124, BROADCASTING. Send tape, full resume, salary requirements. Box Newsman for Eastern major market. Exciting area, 1 -113, BROADCASTING. excellent living conditions. Experienced or trainee. Local /regional time salesman, billing $4000. per Require dependable, mature man. Send tape, resume, month for daytimer in top 75 market. Want to move Wanted- intelligent, combination play-by -play and references and current pic to Box L -89, BROAD- up. 5 years experience, college degree. Phone 315- air man in MOR in to work pleasant station good CASTING. 472 -6507, after 5 PM. sports area. Plenty of work, good salary and working conditions. Experienced only. Must be good Mature news man or woman for progressive station MOR board man. Send tape and resume to Box in midwest. Sales or production capability also de- Announcers L -127, BROADCASTING. sirable. Send resume, picture and tape (if announcer) to Box L -100, BROADCASTING. Radio/TV play -by -play announcer wants to relocate Michigan four season resort area station needs before basketball season. Box L -12, BROADCAST- mature early morning personality. Diversified chal- News and sales- mid -west MOR and sports FM'er ING. lenge. Good pay and top benefits. Reply to Box needs news director and salesman. Viet vet pre L -135, BROADCASTING. ferred. No hippies. $5200 plus commission plus Professionally trained announcer. Prefer news. Will talent. Send resume, photo and tape to Box L -151, relocate. Box L -19, BROADCASTING. Country announcer wanted by Michigan resort BROADCASTING. area operation. No gravy soppers. Good voice and Experienced rock program director, strong on pro- sincere regard Reply for Nashville's best product. Wanted: newsman with sportscast and play -by -play duction. Box L -25, BROADCASTING. to 1 Box -136, BROADCASTING. capabilities. Ralph Weber, KISS/KSMN, Mason City, Iowa. Talented "more music" rock jock, first phone. Box Experienced top 40 with first phone wanted for L -26, BROADCASTING. heard night slot on full time east coast station in Professional radio news man for a four man news two of the top 20 markets. If you can hold our dept. Must be able to write, edit and deli-er. Send MOR, first, no pro, New York, Michigan, anywhere. number one position in the market send tape end tape and resume to General Manager, WSOY Radio, Box L60, BROADCASTING. resume immediately to Box L -149, BROADCASTING. P.O. Box 2250, Decatur, Illinois 62526. First phone, fifteen years experience, seek announc- 140.00 $125 to for versatile announcer with solid News position open -KSO radio, Des Moines, Iowa. er, nnouncer- sales, announcer- engineer. Prefer MOR experience, no beginners. Midwest. 6 day Business phone 515- 265.4251 or home 515 -244.4854. south. Box L -62, BROADCASTING. week. Box L -164, BROADCASTING. Contact Perry St. John. Need job yesterday, not the greatest voice, three 50-50 copy and announcing. Must be able to type years experience, desire to bust a gut for your sta- and turn out good copy. Beautiful town near Se- Programing, Production, Others tion. Box 1 -73, BROADCASTING. quoia National Park. Mild climate. Must have ex perience and record that will bear investigation. Spanish format. Need experienced program director Disc jockey, 3rd phone beginner, no experience. Send complete resume and tape. KONG, Visalia, for new California AM daytimer. Box L -15, BROAD- Top 40 or MOR plus news, commercials. 25, mar- California. CASTING. ried, military free. Box L -76, BROADCASTING.

76 BROADCASTING, Nov. 16, 1970 Announcers continued Announcers continued Programing, Production,

Personality -rock jock. College grad, 11/2 years broad- Good first phone jock -2 years exeprience 5150 casting experience. 3rd ticket. For tape 8, resume, week. Dave O'Kay, 606 -633 2711. Others continued send to Box 1.85, BROADCASTING. 1st phone, Bill Wade grad, up -tempo MOR /top 40, Head of award winning production department in College grad 1st phone 7 years experience seeks tight board, draft exempt, dependable, will relo- prominent station group desires free lance work in opportunity in MOR- Illinois, Indiana or Wisconsin cate: Howard Goff, 2020 Edinburg, Cardiff, Calif. copywriting /production. Outstanding . reason- medium market station. Sports director and music 92007, (714) 753 -1872. able contact . Ted Price 1017 Ohio Street, director for 3 years. Available first of year. Tape Springfield, Illinois 62702 or call 217 -523 -3986. photo, resume on request. Box L -122, BROAD - Experienced) Good voice and delivery. Available CASTI NG. now. Richard Hoff 202 North 11th Street, Eau Claire, Television Help Wanted Wisconsin 54701. Experienced 1st phone capable on maintenance looking for stable poistion in Northeast area. Cur- 1st phone, II/2 years experience, single, 22, adapt- Technical rently working in a tri city area with pop. 100,000 able, hard worker, wishes stable employer. Now, in as New England night man till midnight. I am letter please. Experienced first phone engineer who knows main- happy working here, but the paycheck lust doesn't 254 ptePresp+ctW. #48, Fort Collins,ollins, Colorado (482- tenance on VTR and color studio equipment. Ex- meet the ratings I am getting. If you are looking 0942 - 484 -9424) cellent salary in northeast community, close to good an for imagination and voice maybe we should get ski country. Send complete resume to Box L -150, together. All replies will be answered. Box L -123, Midwest -recently left, want back. Seventeen years BROADCASTING. BROADCASTING. experience, solid references. Finest background. Strong on news and production. Salary open. Wanted: Engineer with first phone. Control room Versatile, experienced, 3rd draft exempt, depend- Phone 303 -543 -1780. operation, maintenance, and occasional transmitter able. Box L -125, BROADCASTING. duties. Experience preferred. Contact Ken Renfrew, 1st phone, top 40, MOR Broadcast School Grad, Chief Engineer, KOAA -TV, 2226 TV Lane, Pueblo, Telephone talk hosts. Two man team- humorous, willing to relocate. (714) 2952229. Colorado 81002. informed, different viewpoints, lively format. Radio/ TV /news /sales /DJ experience. Box L -134, BROAD- DJ /announcer, 23, single, experienced. Third en- Wanted, 1st phone experienced TV broadcast tech- CASTING. dorsed. I'd like a fair break. Tape and resume. Tom nician. Excellent benefits. Equal opportunity em- Stephens, 1- 313 -363 -7019. After 12 noon. Will ployer. Send resume to- Engineering Department, DJ-announcer -AM -FM rock. Resume -northeast area. relocate. WAUB 43, 8443 Day Drive, Cleveland, Ohio 44129. Box L.139, BROADCASTING. Looking for a mature talent with a background of Television engineer, F.C.C. license, I.T.F.S. experi- I'm working for a rock station that doesn't like success? Family man in early 40's -30 years of radio ence. Salary 8863 month, examination 11- 30.70. Last long hair in their jocks and, mine is long. If you experience. Success in both performing and pro- date to file, 11-21 -70. Send resume: Personnel, Tor- need a rock or progressive rock jock, I may be your graming. Major market background. Bill Jaeger, rance Unified School District, 2335 Plaza Del Amo, man. Box L -156, BROADCASTING. 301- 655 -4723. Torrance, California 90509.

Heavyweight contemp MOR jock -impressive ex- Young, married man seeks announcer position on perience, 38, erstwhile rocker, first phone. After- MOR station. Broadcast school grad with 1 yr. News noon or evening shift only. Box 1-161, BROAD- college. Contact Michael Burgess, 1517 S. Hanover CASTING. St., Baltimore, Md. 21230 or phone 301- 727 -1868. If you are presently second banana in a good news operation or news director who wants a change, Morning man, mejor market, company station. Seek- and if you are experienced, a good administrator, ing less frantic format allowing and creativity Technical a hard worker and a leader, you may be the man image -building. Warm, witty, topical. Family man. we are looking for to head the news department Absolutely top. drawer references. My exployer Chief engineer /announcer hard worker six years of this group owned, network affiliated station in knows of this ad and will give references. We're ... experience, prefer country MOR formats, hilly and a top -50 market. You do not necessarily have to parting amicably. Would consider morning man - wooded areas -central north, and northwest states be an anchor -man type. Please include in initial P.D. position in a smaller market if the money is only. Box L -88, BROADCASTING. letter, your experience in the news field, educa- right. Box L -165, BROADCASTING. tional background, references and photo. We are First phone technician available soon. Transmitter an equal opportunity employer. Box L -143, BROAD - MOR, phone, 5 CM, first years exp. Some TV experience, car. Box 1-155, BROADCASTING. CASTI NG. background- booth, switcher. Sales also. Box L -166 BROADCASTING. Immediately available- experienced chief. AM/ FM, Programing, dir., proofs, maint., Phone 673 -1547. Production, Others Experience Black first phone combo available. Box 603- 1 -167, BROADCASTING. Reporter major eastern affiliate seeks top flight sports News director and reporter. Send resumes to Box L-6, Talk show host -MOR d.¡. unique, repeat, unique BROADCASTING. An equal opportunity employer. format, no fights, no hassles, makes friends for sponsors, station, northeast preferred, will relocate Visually oriented news editor /producer seeks chal- for right offer. Proven track record, references, lenge. Top 20 market experience. Journalism degree. Television Situation Wanted major market calibre. M. Sandler, 292 Smith St., Top references. Box L -128, BROADCASTING. Perth Amboy, N.J. 08861. Call collect (201)442-3488. Broadcast journalist . 7 years experience. Best Management Top 40 jock seeks good job. One year experience; described by associates as "tenacious" reporter news OK, board, good production. Sports who isn't a clock watcher. All you want in a news- tight Marketing and management: Successful young CATV background also. Draft exempt and will relocate. man; plus first phone. California preferred but all and communications professional as consultant and Phone 607-734-9919. offers will be seriously considered. Box 1 -132, BROADCASTING. marketing rep for TELCO, FCC, and private industry. Seeking position in CATV /Bdcstg. or A ith first ticket. 29, married. Prefer west. challenging Broadband Comm. either as executive assistant or in Call o write Wire service sports editor seeks switch to TV- radio. Stanley Smedberg, 5112 Sepulveda marketing with management opportunities. Ambi- #214, r Sherman Oaks, (213) 789.9439. N.Y., D.C., or Atlanta. No military. Handles news California. tious, and highly motivated. too. Young, dedicated. Box 1.153, BROADCASTING. energetic, capable BSE /MBA /MBE degrees. Box L -77, BROADCASTING. Versatile broadcaster, 15 years experience, third. South or West. -3956. I a news where I can deal 406.252 want radio job with Program director of more opportunity. Over issues. BA English, veteran, 27, married, trained, desirous or 10 years experience, programing and commercial pro- Black announcer, school trained -vet. Jazz -MOR- some experience. Will relocate, prefer west coast Public affairs medium market progressive city. Tape, resume: Frank Warlick, 5575 duction. expertise ... sports -news. Ron Sutton, 1514 Webster St., N.W., oriented. Send replies to Box L -96, BROADCASTING. Washington, D.C. 202 -882.9470 after 6:30 P.M. Will 16th Street North, Arlington, Virginia 22205, 703- 536.8449. relocate. TV sales manager -Christian, seeks station with committed Christian management where 20 years D.J. announcer. Gospel or lazz. Ernest Adams, Programing, Production, Others experience, which includes recruiting, training, 99 -08 197th St., Hollis, N.Y. 11423. supervising top TV sales representative staffs and successful station sales, can be used profitably to 21 year old beginner, extremely ambitious, broad- Make your New Year's resolution early: hire my build sales. Box 1.158, BROADCASTING. cast school, 3rd endorsed, draft exempt, relocate. five years' production experience and receive free Anthony LoGiudice, 307 C- Faller Driver, New Mil- bonus of administrative ability and prize winning ford, New Jersey 07646. Phone (201) 265.1670. creativity. Prefer medium market or college town. Announcers Reply Box L -126, BROADCASTING. Classical can compete. Can do manager. AA and BA degrees in broadcasting Currently employed announcer-personality, with the communications, Trained Experienced sports director, all play by play, news, with top classical station in medium market. Steady accent on announcer. Help me put the accent on will relocate. Box 1 -137, BROADCASTING. I success assured. West or southwest. Phone Benton personality, can do news, sports, weather and com- me Petersen, 801 467-5784. mercials. Let do one or more of those for you - Agnew would dub me a red -lib. Successful talk if you are in the top 40 markets and can afford real Personality lock; five years, experience in MOR personality 35 ... responsible ... seeks own show talent. Tape and resume on request. Box L-63, and top -40.; third endorsed 701 -572-5757. nighttime . days . or all night on powerful BROADCASTING. outlet . radio and /or television. Rating success Solid family man seeks responsible announcing posi- three large markets. Last job . network corre- First phone, college graduate, over two months tion. I'm a beginner with broadcast training. But spondent but you can afford me. Two good offers experience in engineering and production. Box L- have developed communicative commercial/news pending but will wait to hear from you. Hurry) 133, BROADCASTING. delivery. 3rd license, military completed, will relo- Box L -141, BROADCASTING. cate. Paul Dalton, 392 Charham Drive, Fairborn, Ohio 513- 879.3517. Lady desires position in radio station, country and Technical western only. As music librarian, traffic depart Reliable, young, married announcer. 3rd endorsed. ment, continuity, or as r nisi. Have 3rd phone any- Prefer MOR or contemporary. Will relocate. Pres- Switcher, first, studio, transmitter, New York license. Box L -146, BROADCASTING. where. 315 -478.8896. L BROADCASTING. ently employed. Tape, references available. Dick Box -115, Christensen, 150 S. National, Fond du Wiscon- Lac, Come together, complete staff for FM progressive Broadcasting degree, first phone, three broad- sin. 414 -921 -3164. years ready now. Furnish the facility and we'll supply casting, two years CATV studio experience. Want Experienced announcer with 1st class license look- the talent . you (for the first time ?) will make good area and job in engineering and production. ing for work i midwest MOR station. Contact real waves in your area. Dollars come too. Dedi- Sights are toward supervision. AM -FM -TV station Brian Grieger at n 822 -2530 in Minneapolis at 2738 cated radio persons at 516 -924 -8609 or Box 1-162, or station /CATV combination. Box L -147, BROAD- 13th Ave. So. BROADCASTING. Why be willing to just let it be? CAST I NG.

BROADCASTING, Nov. 16, 1970 77 Television Situations Wanted For Sale Instructions continued

ELKINS in Florida, 1920 Purdy Avenue, Miami Technical continued Equipment continued Beach, Florida 33139. Phone 305 -532 -0422 First phone, technician, transmitter experience. Overhead too high? Price breakthrough! Newsroom ELKINS in Georgia, 51 Tenth Street at Spring, Married, car. Rural area preferred. Box 1 -152, brand recording tape. Try dozen reels, satisfaction N.W., Atlanta, Georgia 30309. Phone 404- 872 -8844 BROADCASTING. guaranteed. 7" dozen, $11 or 5" dozen, $9. News- in N. Avenue, room Products, 1602 Dunterry- McLean, Virginia ELKINS Illinois, 3443 Central Illinois 60634. Phone 312 -286 -0210 News 22101. Dealers welcomed. Chicago, ELKINS in Louisiana, 333 St. Charles Avenue, News directorship wanted. Former network over- Gates CB.77 turntable, Gray 212 -TN arm. Excellent News Orleans, Louisiana 70130. Phone 504. 581.4747 seas correspondent (you'll recognize my name) condition, $125.00. Shaw, 152A Yorkshire Apts seeks management position with on- the -air duties Poughkeepsie, N.Y. ELKINS in Minnesota, 4119 East Lake Street, okay. No heavy bread required. Security more im- Minneapolis, Minnesota 55406. Phone 612- 721 -1687 portant. Box L -142, BROADCASTING. 38 one half reels of Memorex 78V 2" video tape subjected to 2 passess per reel only. Complete ELKINS in Missouri, 4655 Hampton Avenue, St. Newscaster. reporter yes but a professional anchor- with containers. Call M. Silverman (202) 265.4734. Louis, Missouri 63109 man if given the opportunity. Proved it but can't buck the boss. Astroturf could grow under my 2 Uniplex units consisting Graflex projectors #930, ELKINS in Ohio, 11750 Chesterdale Road, Cincin- stagnant position. Box L -144, BROADCASTING. GPL cameras #700, excellent condition, complete nati, Ohio 45246. Phone 513 -771 -8580 $4,000, phone 312 -753 -5017. Experienced major market TV producer. Now news ELKINS in Oklahoma, 501 N.E. 27th St., Oklahoma director medium market. Desire position, any area, Ampex designed Model 450 background music tape City, Oklahoma 73105. Phone 405 -524 -1970 in major or medium. Box L -163, BROADCASTING. reproducers new and factory reconditioned both ELKINS. in Tennessee, 1362 Union Ave., Memphis, models available from VIF International, Box 1555, Tennessee 38104. Phone 901 -274-7120 Programing, Production, Others Mtn. View, Calif. 94040. (408) 739 -9740. ELKINS* in Tennessee, 2106 -A 8th Avenue, South, Director- producer ready to move up. Moderate expe- MISCELLANEOUS Nashville, Tennessee 37204. Phone 615. 297.8084 rience-7 months at small top 10 UHF. Heavy live and tape. Consistent innovative idea man who de- Deejaysl 11,000 classified gag lines. $10.00. Un- ELKINS in Texas, 1705 West 7th Street, Fort Worth, mands a creative challenge. Mature, highly resource- conditionally guaranteed. Comedy catalog free. Texas 76101. Phone 817-335-6569 ful, professional discipline with excellent references. Edmund Orrin, Mariposa, Calif. 95338. ELKINS in Texas, 3518 Travis, Houston, Texas BA in RATV, M, 25, I -Y, single. Should my creden- tials be consistent with your needs, please contact "1970 Tess Answers" for FCC First Class License 77002. Phone 713-526 -7637 Box L -92, BROADCASTING for further details. Plus Command's "Self -Study Ability Test." Proven $5.00. Command Productions, Box 26348, San Fran- ELKINS in Texas, 503 South Main, San Antonio, Film production. Recent honors graduate of major cisco 94126. Texas 78204. Phone 512- 223 -1848 university. Single and draft. exempt. Primarily interested in writing, shooting, and /or editing film. Fa- Wowl 25 pages best one liners only $3.0011 Shad's ELKINS in Washington, 404 Dexter, Seattle, Wash- miliar with all film and electronic production equip- House of Humor, 3744 Applegate Ave., Cincinnati, ington 98109. Phone 206 -622 -2921 ment. Strong background in writing and still photog- Ohio 45211. raphy. Box L -99, BROADCASTING. ELKINS in Wisconsin, 611 N. Mayfair Road, Mil- Prizes) Prises) Prizes! National brands for promo- waukee, Wisconsin 53226. Phone 414- 352.9445 Production manager desires a change. Move up or tions, contests, programing. No barter, or trade ... new challenge. Know promotion, sales development. better! For fantastic deal, write or phone: Radio Announcing Programming, production, newscasting, Fifteen years experience. Let me contribute and be a Features, Inc., 166 E. Superior St., Chicago, Illinois sportscasting, console operation, disc jock- eying and all part of your growing company. Box L -107, BROAD- 60611, call collect 312 -944 -3700. phases of radio broadcasting. All CASTING. taught by highly qualified professional teachers. Games, gimmicks, intros, breaks, jokes! Unique) One of the nation's few schools offering 1st Class FCC Licensed Broadcasting in 18 weeks. Approved Small market production supervisor looking to move $2.25 month. Newsfeatures Associates, 1312 Beverly, up. Experienced for veterans* and accredited member of NATTS. in directing, switching, camera St. Louis, Mo. 63122. Write or phone the location most convenient to work, film, etc. College grad. Write Box L -129, you. ELKINS in Dallas - Atlanta - Chi- BROADCASTING. Attention- announcers- DJ's -newsmen. Be ready for cago Houston Memphis Minneapolis that next opening let us duplicate your master, air - - - - Nashville` New Orleans San Francisco. Television production man. Immediately available. check or audition tape. Satisfaction guaranteed. Up - - - in. tape dupes 7 in. tape MA candidate, first phone, over three years com- to 5 -3 for $17.95; -3 dtpes Licensed by New York State, veteran approved for Send money and tape mercial and educational experience. 408 -373 -0565 for $22.95. order to AMPS FCC 1st Class license and announcer- disc -jockey or Box L -130, BROADCASTING. Broadcast Recording Service -3924 Wilshire Blvd., training. Contact A.T.S. Announcer Training Studios, Los Angeles, Calif. 90005. We return postage. pay 25 West 43 St., N.Y.C. (212) OX 5 -9245. Good production man. Have worked with major All tapes received acknowledged. A division of the television AMPS Agency-Broadcasting's Placement network, ITV medical television. RCA Outstanding "1970 Tests -Answers" for FCC First Class License. television Service. All other recording studio school grad. FCC 3rd endorsed, services available -audi- Plus Command's "Self -Study Ability Test." Proven) exempt. Presently tion, airchecks, audition draft employed with one of the counselling. $5.00. Command Productions, Box 26348-R, San nation's largest ITFS systems. Will relocate. Box 1.- Francisco 94126. 170, BROADCASTING. I.D. package, exclusive your market. $30! Punctuate your format with production ID's written and Tape dad lessons at home plus one week per- Somebody needs mal In broadcasting since 1965. voiced by a top pro who knows how to make sonal instruction prepares broadcasters for first College graduate experienced in all phases of tele- your station sound involved with the changing phone in five to ten weeks. 1970 schedule includes vision times. production, news film, radio and cinema- Perfect for MOR format but scans in other Detroit, St. Louis, Pittsburgh, Seattle, Milwaukee, tography (double and single system). I. Stuart formats as well. Info from: Sandlapper A /V, Box Washington end Los Angeles. Our nineteenth year 1668, Landa, #80 Pleasant Hill, Carbondale, Illinois 62901. Columbia, S.C. 29202. teaching FCC license courses. Bob Johnson Radio License Training, 1060D Duncan, Manhattan Beach, PD's will dig your LA To Buy entire aircheck edited by Calif. 90266. Telephone 213 -379-4461. Wanted Equipment professionals; showcase yourself, $10. Dubs $3 Critiques $5. Heavyweight Productions, Box 662, Since 1946. Original course for FCC First Class We need used 250, 500 1 kw & 10 kw AM and Hollywood. FM transmitters. No junks. Guarantee Radio Supply Radio- telephone Operators License in six weeks. Corp., 1314 Iturbide St., Laredo, Texas 78040. Deejay Manual -A collection of one -liner comedy Approved for veterans. Low -cost dormitory facilities pieces for sparkling DJ's. $3.00. Write for free at school. Reservations required. Several months 16 inch discs wanted containing old radio programs, "Broadcast Comedy" catalog. Show -Biz Comedy ahead advisable. Enrolling now for Jan. 6 & Apr. 14, comedy, drama, children's shows, news, mystery, Services (Dept. B), 1735 East 26 Street, Brooklyn, 1971. For information, references and reservations, etc. or taped copies of the disc. Don Maris, 1926 N.Y. 11229. write William B. Ogden, Radio Operational Engineer- Cherokee, Norman, Okla. 73069. ing School, 5075 Warner Avenue, Huntington Beach, Heavy holiday spot load? Major market commercial California 92647. (Formerly of Burbank, California) Wanted: One used studio -type Vidicon black and voices personalize spots for your clients. Character white camera with viewfinder, minimum 100 feet voices, too. Fast service. Low prices. Free info: REI -FCC first class license in (5) weeks. Approved cable. Call Jack Schuser, WSBA -TV, York, Pennsyl- Sound 70, Box 114, King of Prussia, Pa. 19406. for veterans training -over 97% of REI graduates vania, 717- 843 -0043 (collect). Coming: Sports Programing, Custom Jingles. receive their first phone license. For instant information call toll free: 1 -800- 237.2251. Florida residents, Good serviceable, AM modulation monitor, AM INSTRUCTIONS Call: (813) 955 -6922. frequency monitor, field intensity monitor, console. Box L -138, BROADCASTING. Advance beyond the FCC License level. Be a real REI in sunny Sarasota, Fla. 1336 Main St. 33577. engineer. Earn your degree (mostly by correspond- Phone: 813- 955 -6922. FOR SALE Equipment ence), accredited by the accrediting commission of the Nationel Home Study Council. Be a real engi- REI in historic Fredericksburg, Va. 809 Carolina St., neer higher and Rigid Transmission Line -6 1/e " -50 ohm, 20 ft. with income, prestige, security. Phone: 703- 373 -1441. Lengths, flanged, Andrews 573, unused. 500 ft. Free catalog. Grantham School of Engineering, 1509 available- bargain. Sierra- Western -Box 23872, Oak- N. Western, Hollywood, California 90027. REI In beautiful downtown Glendale, California land, Calif. 94615. Tele. (415) -3527. 625 E. St. 91205, Phone: 213 832 First class FCC License theory and laboratory train- Colorado -2446777. ing in six weeks. Be prepared let the masters Two RCA TK-43 color studio cameras complete with REI in mid-America. 3123 Gillham Rd., Kansas City, all accessories in excellent condition. Have required in the nation's largest network of 1st class FCC Mo. 64109, Phone: 816-WE 1 -5444. practically no maintenance. $90,000 for both or licensing schools train you. Approved for veterans and accredited member National Association of $50,000 each. Houston- Fearless Mini-color film proc- REI School of Broadcasting. Train under actual studio essor McBeth Trade and Technical Schools. Write or phone the complete with densitometer and Corn. conditions in all phases of radio announcing. For ing ph meter. $12,500. Box L.68, BROADCASTING. location most convenient to you. ELKINS INSTI- TUTE in Texas, 2603 Inwood Road, Dallas, instant information call toll free 1 -800-237 -2251. Or For sale. Gates Cycloid 6 -bay FM Antenna. Has Texas 75235. Phone 214 -357-4001. write: REI, 1336 Main St., Sarasota, Fla. 33577. de- icers, 50 feet of 3 -inch rigid line, and mounting ELKINS in California, 160 South Van Ness, San brackets. Near five years use. Frequency is 101.1 American Institute of Radio, by encouraging stu- Francisco, California 94102. Phone 415- 626 -6757 KHz. $950.00. Contact Lester Mullan, KTRH, Hous- dents to attend both day & night classes can guar- ton, Texas. ELKINS in Connecticut, 800 Silver Lane, East Hart- antee you a First Class License in 21/2 to 31/2 weeks. ford, Connecticut 06118. Phone 203 -528 -9345 New classes start every Monday. Housing can be For sale, at half price-Class "A" FM equipment. arranged for $12 -15 per week. Total tuition $330. John Craft, 214 South Oliver -Elk City, Oklahoma ELKINS in Colorado, 420 South Broadway, Denver, 2622 Old Lebanon Rd., Nashville, Tenn. 37214. 615- (405) 323.0617. Unit price only. Colorado 80209. Phone 303- 744 -7311 889 -0469 or 889-2480.

78 BROADCASTING, Nov. 16, 1970 Instructions continued Help Wanted Programing, Production, Others

FCC first class . take the prep course at B.E.S.T., using up -to -date course materials and excellent professional instruction. Contact B.E.S.T., 304 N. BROADCAST Market St., Frederick, Md. 21701. 301 -662.6292 for AUTOMATION PROGRAMING SPECIALIST brochure. We're Looking For An Innovator! 44

Why do radio and TV stations throughout the We are a leading produèer of commercial We're looking for a top -notch innovator In nation recommend the Don Martin School as the broadcast equipment offering a unique oppor- automation techniques with a good voice and best training ground for top broadcasters?? With tunity for a talented individual experienced In a desire to show other broadcasters Just how a background of 33 years in education, we do not creative programing for broadcast automation. much a modern program automation system cut corners by using "quirky" methods. Our gradu- You will handle production, recording, and can dol Salary is fully commensurate with ates have their 1st phones, are thoroughly schooled demonstration for Gates Automation Systems. background and responsibilities plus a full in D.J. console operations, announcing, program- We require a broad know:edge of radio station range of benefits including relocation expenses. ing, newscasting, sportscasting, sales and manage- technical and programing operations. ment. With this intensive training and an instruc- For further information, send your resume, in confidence, to tional staff second to none, our students become "Good Broadcasters." With six radio studios end OR CALL: complete television facilities we provide our stu- Robert T. Fluent, GATES RADIO COMPANY dents with practical "on the job" training. (All Assistant Personnel HnnRIS courses are approved for veterans training). For A Division of Harris- Intertype Corporation complete details call or write Don Martin School, Manager INITI PT ',PI 1653 N. Cherokee, Hollywood, Calif. 90028 HO 2- (217) 222 -8200. 123 Hampshire St., Quincy, Illinois 62301 3281. coononnviom An Equal Opportunity Employer (m /Q Sales Situations Wanted Radio Help Wanted O O O O O O O O O O O O.0 0 0 004.0440.4g.elatia. Management G o SALES REPS Management o o A few choice territories have just opened General Manager AM or FM cost conscious, sales 0 for qualified reps who can sell Fairchild's oriented, creative, heavy national and local sales experience, excellent references and background. full line of professional audio equipment Relieve owner of all worries. Responsible family and custom-built consoles to the broad- man. Fits in perfectly with local radio station market, Presently employed available immediately. CAREER OPPORTUNITY cast market. Send complete details including area covered and sales record. BOX L -121, BROADCASTING Research /sales development i Promotion /merchandising manager David Bain, Sales Manager New Position Fairchild Sound Equipment Corp. Programing, Production, Others FLORIDA M -O -R AM /FM 10-40 45th Avenue Long Island City, N.Y. 11101 Reply with education, experience, and Ideas. Include personal data, photo, ref- OOCCOOCCCCOC 000CCCGGCCGCGO4 SOUTHERN RADIOS ARISE !! erences and requirements. salary Confi- 14 years of research and format develop- dential. Technical ment backed by two of AMERICA'S PRO- GRAMING GIANTS, now offering you BOX L -160, BROADCASTING Dynamic Program Consultation and honest station evaluation in ALL Southern CHIEF ENGINEER markets regardless of size or demographic makeup. Integrity, Knowledge, Large group broadcaster needs an aggressive and and Creativity rather than High Costs, experienced chief for one of its radio properties Frills, and Inexperience. A down to earth in a major east coast market. The person se- Announcers lected will be experienced in all phases of organization that really knows Southern broadcast engineering, management, and opera- Market radio, and will prove itl Highly tions. This will be a challenging and rewarding affordable, non obligatory information position with one of the country's top-rated available NOW. l t t t stations. BOX L -159, BROADCASTING TOP TEN FM ROCK Reply in full confidence. Resume must include experience, past salary history and expected Major group owner needs experienced salary. jocks to entertain within a format. Rush aircheck, resume and photo to: An Equal Opportunity Employer M/F Television Help Wanted BOX L-64, BROADCASTING BOX L -169, BROADCASTING Equal Opportunity Employer Technical lllllll.. - r r TRANSMITTER SUPERVISOR Transmitter Technicians Studio Control Room Technicians We found our man Studio Maintenance Technicians Immediate openings for transmitter supervisor, We employed Bill D'Antico, formerly Terry Woods of Hartford, Conn. We also transmitter technicians, studio control room technicians and studio maintenance technicians We all employed Mike Fitzgerald of WKIP, Poughkeepsie, N.Y... wish to thank in a major market television station. Although the I.B.E.W. is now striking us, we are still of you for your response to our help wanted campaign. We hope it will be a operating and have the above jobs available for long time before we need additional manpower, but keep in touch. men and women who are looking for steady, permanent employment with a future.

(WE DO NOT WANT STRIKE BREAKERS)

We do want people who are interested in good jobs, fine wages and top fringe benefits on a WTRY is lo- permanent basis. Our group -owned station cated in southeastern New England. Send com- New plete resume to: Troy, L York BOX BROADCASTING -35, An Equal Opportunity Employer

BROADCASTING, Nov. 16, 1970 79 We don't believe Television Help Wanted mass production Technical continued broadcast training works. OVERSEAS OPPORTUNITY That's why we don't do it. Avco field engineering is a world -wide service organization currently operating and maintaining VHF television stations in the Kingdom of Saudi, Arabia. We never did. It takes up to two years to bring a Columbia student up to the professionalism which 'BROADCAST ENGINEERS we feel is necessary. There's no Five years' current experience in the mainte- classroom at Columbia. Instruc- nance of VHF television broadcast equipment tion is done by top -notch profes- plus first class license. sionals on an individual, personal, Compensation: Salary- bonus -per diem or hous- one -to -one, private training ing -equal to $18,500.00 plus transportation and method. We feel that only this all company benefits. Liberal vacation policy. step by step, word by word, ex- 0 0,o aewb.y ol aw, Oil Cmyrp Kent /ddiwn. hausting technique produces the Please call collect W. J. Dobberstein, 513/772- best kind of announcer you'd 1960, or send resume in confidence to Industrial want to hire. Relations. When you audition a Columbia AVCO graduate, the results will be ob- FIELD People vious to you right off. ENGINEERING

For a hand -crafted Announcer/ P.O. Box 41300 Disc Jockey or Newscaster, call Cincinnati, Ohio 45241 or write our placement director - at no cost to you or the graduate. (An equal opportunity employer) Helping MARIJO RISON pr Programing, Production, Others People support your PRODUCER -DIRECTOR Must have experience in producing commercials, newscasts and live shows. Creativity a must. MENTAL Send resume and audition tapes to Sherman A. Strickhouser, Program Mgr. WJAR -TV, 176 Weybosset Street HEALTH f Providence, Rhode Island 02903 Equal Opportunity Employer Placement Director ASSOCIATION Columbia School of Broadcasting Miscellaneous (Home School) 4444 Geary San Francisco /(415) 387 -3000 LIVE PLAY BY PLAY RADIO COVERAGE of the 26TH ANNUAL GATOR BOWL GAME from JACKSONVILLE, FLORIDA Saturday, January 2, 1971, at 2:00 P.M., E.S.T. For details ... write or wire: Robert K. Lynch, Box 45, Atlantic Beach, Fla. 32233 Area Code 904 249 -4602

t Wanted To Buy Stations

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80 BROADCASTING, Nov. 16, 1970 (Continued from page 74) FOR SALE STATIONS Action Nov. 2. KEZR(FM) Anaheim, Calif.- Broadcast Bureau STATIONS FOR SALE granted mod. of CP to change trans. location to LARSON /WALKER & COMPANY Peralta Hills, 3.4 miles east of Anaheim; change 1. CALIFORNIA. Metro. Daytime,. 950,000 down. trans. and ant.; make changes in ant. system; Brokers, Consultants, & Appraisers ant. height 330 ft.; remote control permitted. CALIFORNIA. Regional fulltimer serving multi- Action Oct. 28. Les Angeles, Calif. 90067 Wash., O.C. 20006 2. million market. Price ;550,000. 29% down. San 1801 Ave. of the Stars 1125 Eye St., N.W. KPIX(TV) Francisco- Broadcast Bureau granted mod. of CP to extend completion date Century City, Suite 501 Suite 714 PACIFIC NORTHWEST. 3. Exclusive daytime. to May 5, 1971. Action Nov. 5. 217/277 -1567 202/227 -1553 515,000 down. WGSP -TV Washington - Broadcast Bureau 4. TEXAS. Exclusive daytime. $30,000 down. granted mod. of CP to extend completion date to May 4, 1971. Action Nov. 4. WCJB(T-V) Gainesville, Fla.- Broadcast Bureau granted mod. of CP to change ERP to vis. 427 kw, sur. 87.1 kw. Action Nov. 4. +Lttf&ur ii{rditt Brnkrrs fur. Jac lc L. Stoll K77CI Willmar, Minn.- Broadcast Bureau granted mod. of CP to extend completion date of 116 CENTRAL PARK SOUTH and ASSOCIATES UHF translator to Apiil 28, 1971. Action Oct. 28. NEW YORK, N.Y. 6430 Sunset Blvd., Suite 1113 KHTC(FM) Helena. Mont.-Broadcast Bureau P.O. Box 550 granted 265-3430 mod. of CP to extend completion date to Los Angeles, California 90028 March 25, 1971. Action Nov. 5. 213. 464-7279 Area Code WJAG -FM Norfolk, Neb.-Broadcast Bureau granted mod. of CP to extend completion date to April 30, 1971. Action Oct. 28. KMED -FM Medford, Ore,- Broadcast Bureau granted mod. of CP to change type ant. Action 4 Nov. 2. KPAM -FM Portland, Ore.- Broadcast Bureau granted mod. of CP to extend completion date to Feb. 28, 1971. Action Nov. 5. WIXC(AM) Fayetteville, Tenn. -Broadcast Bu- reau granted mod. of CP to correct geographical STATION FOR SALE coordinates. Action Oct. 29. KQUE(FM) Houston- Broadcast Bureau granted mod. of CP to extend completion date to Feb. 1, 1971. Action Nov. 5. KVRL(TV) Houston -- Broadcast Bureau granted mod. of CP to extend completion date to April 29, 1971. Action Oct. 29. ABC -TV affiliate KNBO -FM New Boston, Tex. -Broadcast Bu- reau granted mod. of CP to extend completion date to May 1, 1971. Action Oct. 30. KRM-1(AM) San Marcos, Tex. -Broadcast Bu- in reau granted mod. of CP to change trans. and studio location to rural location approximately 1.2 miles east of 1H 35, southeast of Buda, San Marcos; change trans. and ant.; make changes in ant. system; ant. height 530 ft.; ERP 97 kw. small, fast -growing Action Nov. 5. WAVA(AM) Arlington, Va.- Broadcast Bureau granted mod. of CP to make changes in ant. system; change type trans. and change geographic mid -central market. coordinates. Action Nov. 5. KCGO(AM) Chevenne, Wyo.- Broadcast Bureau granted mod. of CP to extend completion date to May 1, 1971. Action Nov. 2. W1OAN Aguadilla, P.R.- Broadcast Bureau granted mod. of CP to extend completion date of VHF translator to April 28, 1971. Action Oct. 28. Principals only. WNEL(AM) Caguas, P,R.- Broadcast Bureau granted mod. of CP to extend completion date to April 1, 1971. Action Nov. 2. W46AA Guayama, P.R.- Broadcast Bureau granted mod. of CP to change trans. location to approximately 0.6 miles northeast of Guayama, and make changes in ant. system of UHF trans- Write: lator. Action Oct. 28. W42AA Yauco, P.R. -Broadcast Bureau granted mod. of CP to change trans location to 1.65 miles west-southwest of Yauco Plaza, P.R., and to make changes in ant, system of UHF translator. Action Nov. 3. Box L -172, Broadcasting. Translator actions Paxson, Alaska, Midnight Sun Broadcasters Inc. 1 -Broadcast Bureau granted CP for new VHF translator to serve Paxson and Paxson Lake, Alaska, on ch. 13 by rebroadcasting KFAR -TV Fairbanks, Alaska. Action Oct. 29. KO2AM Camp Verde, Verde Valley, Cornvitle and Rimrock, all Arizona -Broadcast Bureau granted CP to change frequency from ch. 2 to ch. Mich. small daytime 195M 65M Ind. small daytime 72.5M 50% 4; change type trans. and make changes in ant. system of VHF translator; change call letters to N.H. small AM & FM 275M 29% Tex. small daytime 48M 29% KO4GL. Action Nov. 3. Neb. small daytime 85M sold N.M. med FM 55M cash KO4DI, KO7GE and K13GD. all Chinle, Ariz. - Broadcast Bureau granted CP's to make changes N.Y. med daytime 200M 29% East metro fulltime 300M 100M in ant. systems of VHF translators. Action Oct. 28. Lake Havasue City, Ariz., Mohave County South metro fulltime 325M cash MW metro AM & FM 500M cash Board of Supervisors -Broadcast Bureau granted CP's for new VHF translators to serve Lake Havasue City on ch. 7 by rebroadcasting KTAR- TV Phoenix. ch. 9 by rebroadcasting KTVK(TV) f.', CHAPMAN ASSOCIATES Phoenix, and ch. 13 by rebroadcasting KOOL -TV \7 media brokerage Phoenix. Action Nov. 3. service,- KO9HV Garuthersville, Mo.- Broadcast Bureau granted CP to change type trans. of VHF trans- 2045 Peachtree Road Atlanta, Ga. 30309 lator. Action Oct. 28. KO8FG Helena, KO9HE West Helena, and K11HH Paragould, all Arkansas- Broadcast Bu-

BROADCASTING, Nov. 16, 1970 (FOR THE RECORD) 81 reau granted CP's to change type trans. of VHF WBOW Inc. to Eastern Broadcasting Corp. for vision Bureau granted, pursuant to rules, supple- translators. Actions Oct. 28. $650,000. Principals of Radio WBOW Inc.: J. W. ment to petition for temporary waiver filed Feb. KIOCO Townsend, Mont. -Broadcast Bureau O'Connor, sole owner. Mr. O'Connor as tenant in 27. Action Nov. 4. granted CP to change frequency from ch. 10 to common with Howard Shapiro owns 72% of ch. 13; change trans. location to four miles south- WCIU -TV Chicago. Mr. O'Connor is also apply- Other actions west of Townsend; change type trans. and make ing to sell WHUT(AM) Anderson, Ind. Principals changes in ant. system of VHF translator; change of Eastern Broadcasting Co.: Roger A. Neuhoff, Benton, Ky-FCC ordered Benton Television call letters to K13KH. Action Oct. 28. president and treasurer (75 %) held jointly with Co., operator, to show cause why it should not be wife. Mr. Neuhoff is owner of four merchandising directed to cease and desist from operation of KO6CT and K13EN Orovada, Nev.- Broadcast companies and is also owner of WHAP(AM) system in violation of program exclusivity require- Bureau granted CP's to change trans. location to Hopewell, Va. Action Oct. 29. ments of rules. Action Nov. 4. three miles north -northeast of Orovada; change WCMI -AM -FM Ashland, Ky.- Broadcast Bu- Bryan, Tex.-FCC denied motion by Community type trans. and make changes in ant. systems. reau granted assignment of license from Charbert Actions Nov. 5. Cablevision Corp. operator, for stay of effective Industries Inc. to Greater Ashland Broadcasting date of order forbidding it to offer KPRC -TV KO2FQ Escalante, Utah - Broadcast Bureau Corp. for $400,000. Sellers: Robert and Charles Houston signal to new subscribers pending out- granted CP to change input ch. to via K11DB Levinson (jointly, 100 %), et al. Buyers: O. W. come of show cause proceeding against operator rural Wayne county, Utah; correct coordinates Myers, president (38.88 %), James R. Beldon, until petition for reconsideration is acted upon. and make changes in ant. system. Action Nov. 5. Daniel E. Wagoner, both vice president (each Action Nov. 4. 19.44 %). Robert M. Hauck, treasurer. and Wil- KO4FR Escalante, Utah -Broadcast Bureau liam C. Turnbull, secretary (each 11.12 %). Messrs. Initial granted CP to change input ch. to via KO9CU Myers and Hauck own 45% and 10% respectively, decision rural Wayne county, Utah; correct coordinates of WKKE(AM) Asheville, N.C., and 25% each of Hearing Examiner Jay A. Kyle In Milton -Free- and make changes in ant. system of VHF trans- WWKE(AM) Ocala, Fla. Mr. Wagoner owns water, Ore., ordered Twin Valley Cable Inc., owner lator. Action Nov. 5. building materials firm, real estate firm, aluminum and operator of CATV in Milton -Freewater, to KO5DV Escalante, Utah -Broadcast Bureau products company and 50% of home construction cease and desist from violation of commission granted CP to change input ch. to via K13CY company. real estate firm and home building firm. exclusivity rules in initial decision. Ann. Nov. 3. rural Wayne county, Utah; correct coordinates Mr. Beldon owns dental laboratory firm. Mr. and make changes in ant. system. Action Nov. 5. Turnbull owns credit firm. 99% of truck sales and Actions motions 91% of automobile dealership. See WCMI -FM be- on K13HF Redwash and Bonanza, both Utah - low. Action Nov. 2. Hearing Broadcast Bureau granted CP to delete Redwash Examiner Frederick W. Denniston in WCMI -FM Ashland Ky.- Broadcast Bureau Berwick, Foundryville and Nescopeck, all Penn- from principal community, change type trans.; sylvania (Cable proceeding, make changes in ant. system. Action Oct. 28. granted assignment of license from Greater Ash- TV Co.), CATV on land Broadcasting Corp. to Stereo 94 Inc. for revised motion of WBRE -TV Inc., Scranton $50,000. Sellers: see above. Buyers: W. Richard Broadcasters Inc., and Taft Broadcasting Co. ord- Martin, president (22.9%), Gillard B. Johnson Jr. ered Cable TV Co. to produce on or before Nov. Ownership changes (20.9 %), et al. Mr. Martin is general manager 6 specified items at place to be determined by of WCMI- AM -FM. Mr. Johnson owns 50% of cooperation between counsel (Doc. 18986). Action Applications real estate firm, 50% of auto parts and tire dis- Nov. 2. 45% paint business, 35% WARF(AM) Jasper, Ala. -Seeks transfer of tributor, of glazing and Hearing Examiner Ernest Nash in Crowley, La. of wholesale hardware and industrial supply busi- (Crowley Cable Television Inc.), CATV control of Radio South Inc. from Mary D. of proceed- Nichols, executrix of estate of Paul Nichols (25% ness, and other interests. Contingent on grant ing, scheduled prehearing conference for Nov. 4 assignment of license of WCMI- AM -FM. Greater (Doc. 19010). Action Nov. 2. before, none after) to Houston L. Pearce (25% Ashland Broadcasting Corp. Action Nov. 2. before, 50% after). Consideration: $80,000. Mr. Pearce is president of Radio South Inc. and holds WQBC(AM) Vicksburg, Miss.-Broadcast Bu- interest in WDAL-AM -FM Meridian, Miss. Ann. reau granted transfer of control of Delta Broad- Cable actions elsewhere Nov. 5. casting Inc. from Louis Cashman and Frances Cashman, joint tenants, Mary Van Cashman, et The following are activities in com- KALO(AM) Little Rock, Ark.-Seeks transfer al. (as a group, 100% before, none after) to of control of Arkansas Broadcasting Cu. from T. Twelve -thirty Inc. (none before, 100% after). Con- munity- antenna television reported to K. Barton and Douglas J. Romine (jointly 100% sideration: $122,500. Principals of Delta: W. Holi- BROADCASTING through Nov. 10. Re- before, none after) to Bernard Mann (none before, field, president (33 %), Lillie Holifield, secretary- 661/2% after) and Gilbert C. Gans (none before, treasurer (7 %), and Miller Holmes, vice president ports include applications for permis- 331% after). Consideration: $36,500. Mr. Mann (60 %). Principals of Delta own WAZF(AM) has interest in WAIR(AM) and WGPL(FM), Yazoo City, Miss. Action Oct. 28. sion to install and operate CATV's, both Winston -Salem, N.C. Mr. Gans has interest in snack food business and investment brokerage. KYTV(TV) Springfield. Mo.- Broadcast Bureau changes in fee schedules and grants of Ann. Nov. 5. granted transfer of control of 50% of voting stock Inc.. from CATV franchises. KJST(AM) Joshua Tree, Calif. -Seeks transfer of licensee corporation, Springfield Tv Metropolitan Broadcasting Lester L. Cox (749 shares) and wife, Claudine B. of control of Desert Cox (1 Hussey (749 shares) Franchise grants arc shown in italics. Co. from Justine Vaux (10.5% before, none after) share), and Lynn E. and wife, Virginia Cox Hussey (1 share), to same North Little Rock, Ark-A 25 -year exclusive to Dr. Richard L. Siggers (40% before, 50.5% persons d/b as Grand Prairie Investment Co.. of after). No consideration involved. Ann. Nov. 5. franchise has been granted to Television Inc. City which they are sole owners, in same proportion. will receive 4% of the gross revenue or $10.000 KVFM(FM) San Fernando, Calif.-Seeks as- No consideration. Mr. Cox is part -owner of a year. Firm will charge $5.50 a month, with a signment of license from Spectra Properties Inc. KOAM -AM -TV Pittsburg, Kan. Action Oct. 29. maximum installation fee of $19.95. to West Coast Media Inc. for $125.000. Sellers: Morristown, N.J. -FCC granted John D. Stroud, president, et al. Buyer: DAV WMTR(AM) Imperial Beach, Calif. -Imperial Beach Cable assignment of license from Morristown Broad- Television Inc. has applied for a franchise. Enterprises Inc. (100 %), Dominic A. Visconsi, sole Inc. for Firm owner. Mr. Visconsi owns shopping center devel- casting Corp. to Drexel Hill Associates would offer educational television stations to gen- opment, numerous other real estate holdings. $1,350,000. Sellers: George & Kenneth A. Croy eral public and local schools. Ann. family (as a group. 100 %). Buyers: Peter L. Nov. 5. Arnow, president (64.56 %), et al. Buyers own Mammoth Laker, Calif.-Franchise has been KKEP(AM) Estes Park, Colo. -Seeks transfer WDHA -FM Dover, N.J., and 49% of background - granted to Jim Warta of Mammoth Electric. of control of KKEO Radio Co. from Maurice J. music firm. Mr. Arnow owns 25% of real estate Napa, Ca/1/.-Franchise has been granted to and Julia W. DaVolt (100% before, none after) development firm. Action Nov. 4 Napa Valley Cablevision. to Paul Moyers (none before, 100% after). Con- WABY(AM) Albany, N.Y. -Broadcast Bureau sideration $50,000. Mr. Moyers is vice president Riverside, Calif.- Franchise has been awarded granted assignment of license from Eastern New to a conglomerate and manager of KKEP, owns restaurant and is York Broadcasting Corp. to WABY Inc. for group composed of Riverside self -employed entertainer. Ann. Nov. 5. Brady, president (38 Cable TV, Riverside Communications Inc., River- $400,000. Sellers: Toni %), side Cable Co. and Dick Clark Television Pro- KWDM(FM) Des Moines, Iowa -Seeks assign- Edward L. Trudeau. executive vice president- ductions. ment of license from S.E.O. Corp. to Contempo- secretary (37 %), and David A. Kyle. chairman of radio Inc. for $61,000. Seller: Jack S. Zohn, re- board (25 %). Mr. Kyle owns stock in WPDM- Louisville, Colo.- Mountain States Video (multi - ceiver for creditors of S.E.Q. Corp. Buyers: Carl (AM) Potsdam. N.Y. Buyers: CCA Electronics ple-CATV owner) has applied for a franchise. City L. Williams, Dwight E. Herbert and Carroll L. Corp., 100 %. Bernard Wise, president of CCA would receive 5% of the gross revenue. Proposed Bidler (each 26.6 %). and Dr. Harry D. Harper and WABY Inc., votes stock for CCA. Action monthly rate would be $4.50 to $4.75. Firm said (10 %), et al. Mr. Williams is on -air personality Nov. 5. no installation charge would be made on early with KDIN -TV Des Moines; Mr. Herbert is pro- KNOP-AM -TV North Platte, Broadcast hookups. motion director of KDIN -TV; Mr. Bidler is ac- Neb.- Bureau granted transfer of control of Fer -Rich York, Me.-Coastal Cable and Antenna Inc. countant; Dr. Harper is physician and surgeon and Broadcasting E. has interest in Co. from Ferris Traylor and (multiple-CATV owner) of Portland has applied medical clinic and real estate Richard F. Shively (as a group before, brokerage. Ann. Nov. 5. 93% none for a franchise in York, Kittery and Eliot. York after) to Richard F. Shively, voting trustee (none would receive 10.3% of every subscriber fee. Free WDAL -AM -FM Meridian, Miss. -Seeks transfer before, 93% after). No consideration involved. outlets would be provided in schools and munici- of control of Broadcasters and Publishers Inc. Action Oct. 28. pal buildings. from Mary D. Nichols, executrix of estate of Paul D. Nichols (49.5% before, none after) to Houston WCBX(AM) Eden, N.C. -Broadcast Bureau Columbia, Md.- -- Columbia Cable 'IV Inc., a granted assignment of CP from Radio Eden to subsidiary of Time -Life Broadcast Inc. (multiple- L. Pearce (49.5% before, 99% after). Considera- legal and tax tion: $80,000. Mr. Pearce is president and partner Radio Eden Inc. for purposes. No CATV owner) has been awarded an exclusive in license corp. in consideration involved. Principals: Ray A. Childers franchise. Subscribers will pay for hookup and holds interest WARF(AM) (75% 75% and Purcell $9.90 Jasper, Ala., and seeks to buy 25% interest in before, after) Robert L. and $5.95 a month. (25% before, 25% after). Action Nov. 5. addition of WARF stock, presently held by Mrs. McCook, Neb. -Multi-Vue Cable TV System Nichols. Ann. Nov. 5. KVNU(AM) Logan, Utah -Broadcast Bureau has been granted a franchise. Subscribers will pay granted transfer of control of Cache Valley Broad- a rate of a month. Actions casting Co. from Red Bullen, executor of estate $5 of Herschel Bullen Jr. (40.3% before, none after) Omaha -Community Tele- Communication has WDCF(AM) Dade City, Fla.- Broadcast Bureau to Red Bullen (30.5% before, 40% after) and applied for a franchise. Bullen granted assignment of license from Radio WDCF family. No consideration involved. Action Coming, N.Y. -- Corning New Channels has ap- Inc. to Dade City Radio Inc. for $50,000. Sellers: Oct. 28. plied for Duane Anderson (30 %) and Norman O. Protsman a monthly rate increase from $4.50 to WMAF(AM) $5.50. Mioadsn and ro WINT(AM) BWinter Haven and CAN Queensbury, N.Y. -Normandy TV Cable Co. 70% of WNER(AM) Live Oak, all Florida. Buy- has been granted a franchise. ers: R. Duane Anderson, president (51 %), and Final actions Patricia Ann Webb, vice Dayton, Ohio -Franchises have been awarded president (49 %). Mr. Columbus, Ga.- Columbus Cablevision Inc. to three firms. They are: Coaxial Communications Anderson owns 91% of funeral home. Miss Webb Cable Television Bureau granted, pursuant to is secretary of WDCF. Action Nov. 5. Inc., of Gainesville, Fla.; Continental Cablevision rules, petition for interim authorization filed Jan. of Ohio Inc. and Montgomery County Cable Corp., WBOW -AM-FM Terre Haute, Ind.- Broadcast 16. Action Nov. 4. a subsidiary of WAVI Broadcasting Co. of Bureau granted assignment of license from Radio Columbus, Ga.- Telecable Corp. Cable Tele- Dayton.

82 (FOR THE RECORD) BROADCASTING, Nov. 16, 1970 James McCulla usually drives his car Lower "made me a volunteer of one with one hand on the steering wheel and Radio news has a to fill a board vacancy. Then I turned the other on the radio dial, flicking from around one day and I was the only station to station to monitor news staunch advocate active member left." Now, as leader of broadcasts. The habit is one of many RTNDA, he sees the organization as a he has acquired in 30 years of dedica- at RTNDA helm bulwark against government encroach- tion to radio. ment and as a way to "establish stand- Professionally, Mr. McCulla can some kid telling them what was going ards for proper newscasting. Responsi- "monitor" -and influence -the devel- on. They preferred Walter Cronkite- bility," he believes, "is more important opment of broadcast news from two dif- the grandfather image." in a newsman's makeup than any other increasingly ferent vantage points. He has been man - Jim McCulla has been attribute. One irresponsible reporter can ager of the western division of ABC active in RTNDA since 1966 when, he do more harm than 50 responsible ones News since 1964, operating out of Los recalls, ABC News President Elmer can do good." Angeles. And he has been selected by Convinced that every member of his fellow news directors to be president Congress is "a lot more concerned with of the Radio -Television News Directors Week'sPrnfile what his local anchorman says than Association for 1970 -71. what the national network says about Like many of today's broadcast jour- him," Mr. McCulla hopes to give nalists, Mr. McCulla began as a news- RTNDA an even more influential status paperman, joining the Des Moines Reg- by establishing a full -time Washington ister and Tribune in 1936 as a cub re- office. porter. He later shifted to the news- The welfare of the "everyday" newspaper's broadcast division and his future man is of key concern to Mr. McCulla. was clear. Broadcasting, he remembers, His aim is for the RTNDA to "lend "seemed to be more intriguing and it financial, legal and moral support to had more glamour. When you're young, people when they have a legal and just you think it's pretty glamourous to be in cause. Too often, he feels, newsmen in front of a microphone." The glamour, trouble are confronted with people who he concedes, has vanished and the pro- say: "You go in and fight them, buddy. fession is confronting many obstacles. We're on your side, but we don't have But Jim McCulla has no regrets. "I'd do any money." His first objective, there- it all over again. I've enjoyed every min- fore, is to enroll in the RTNDA repre- ute of it. You've got to take the good sentatives from every radio and TV with the bad, no matter what job it is." station in the country and build up the The "good" he sees as the future of treasury. electronic news. Again, talking of radio, The bigger stations and top broad- his first love: "It gets bigger and bigger casting executives haven't escaped Mr. all the time. And, with the advent of McCulla's attention, either. With an all -news stations -and I think there are eye on "the fellow who signs the checks going to be more of those -it's nothing James McCulla-Los Angeles and pays the bills," RTNDA has been but expansion as far as radio is con- radio news bureau chief for ABC conducting seminars at the six National cerned." The "bad" he sees as continu- News, and president, Radio -Tele- Association of Broadcasters regional ing government attempts to control the vision News Directors Associa- meetings. Spokesmen lecture on "how news media. "I don't think there's any tion; b. Aug. 27, 1913, St. Ansgar, to run a newsroom" and explain to the question about that," he says. Iowa; studied at University of boss "how important a role his news He zeroes in on two specific develop- Iowa and Drake University; began department plays in keeping his license ments to illustrate his fears. First he career in 1936 with Des Moines and how important it is to have a recalls the "taking away of cigarette reve- Register and Tribune switching sponsible news director. The average nues" an obvious form of government to organization's broadcast di- manager," Mr. McCulla laments, "is so "censorship." Then he criticizes "gov- vision; newsman for wr,w(AM) far removed from the news operation he ernment figures, like the Vice President, Cincinnati and wao(AM) Des doesn't even know what RTNDA is." for making comments about the indus- Moines, Iowa; served three years When not monitoring newscasts and try." Certainly, he notes, "in some way with Signal Corps and Air Force assigning his 18 staffers for 100 news- that influences people in the govern- in World War II, leaving as cap- casts on the four ABC Radio networks, ment." tain; news director, KMPC -AM -FM Jim McCulla can be found assign- Mr. McCulla, in his approach to his Los Angeles, 1948 -53; ABC Radio ing ingredients to his favorite conti- profession, combines pragmatism and a newscaster, 1954 -56; headed ra- nental gourmet dishes in his Beverly willingness to innovate. He keeps his dio-TV department, Hunter -Will- Hills kitchen. Or he can be found primary responsibility firmly in mind: hite ad agency, Los Angeles, with his wife, Marian, working on "As my son would say: Tell it like it is. 1956 -60; writer, newscaster, ABC charities in his home area. Or he can That sums it up." But in fulfilling that Radio, 1960 -64; named ABC bu- be found putting around the golf course. responsibility, he constantly searches for reau chief, 1964; winner of Gold But never far from his thoughts is ways to improve his product, to make Mike award in 1952 as best regu- how he can, in his role as a newsman it more vivid, comprehensive, mean- larly scheduled broadcaster; mem- and as head of a growing professional ingful. ber, Sigma Delta Chi, Catholic association, find the proper mix of gov- Several years ago, he relates, he Press Council; named to Air ernment regulation and broadcaster re- wanted to put a teen -age newscaster on Force Academy public affairs and sponsibility, by strengthening RTNDA the air "when we had some time to fill." advisory committee, 1970; m. and his profession. But, after discussing it with his teen -age Marian Hiss of Los Angeles; chil- Until he is satisfied that he has son and friends, he recalls, "the decision dren, John 24, James Jr., 22; achieved these goals, Jim McCulla will was unanimous. They did not want hobbies -cooking, golf. keep flicking those radio dials.

BROADCASTING, Nov. 16, 1970 83 Editorials

Clean -up campaign Gallup polls show that nearly every one of the 1,560 people polled believed the First Amendment should protect the in spot television Any procedure that will curtail paperwork broadcast media. invoices has, by definition, and radio and expedite payment of That being so, Congress, elected by the people, federal it. efforts to establish a standard much to recommend Current judges, selected by the President and confirmed by the Sen- -billing month should broadcast week and standard broadcast ate (as are members of the FCC), have failed to get the therefore be given the most sympathetic consideration. message. we now is a hodgepodge. In rotating spot plans What have There's a way of getting that message to them short of the for one order, on Saturday a "week" may begin on Tuesday labored legislative process in a Congress which may not be it another. And for another, on Sunday -or you name -for friendly but which understands the universal political lan- stations may bill by the calendar month or by some arbitrary guage of the vote. upon systems. definition of a month, depending accounting Isn't it time for broadcasters to run their own referendum? a lot of time Many people, buyers and sellers, have spent They need a nationwide, coordinated poll, asking the simple definitions. and energy trying to find acceptable standard question whether radio and television should be accorded Those they have developed would start the broadcast rotation protection of the First Amendment, like newspapers and week on Monday and end it on Sunday, and would end the magazines. of month, broadcast- billing month on the last Sunday the The people should be urged to write their congressmen any days left over to go into the following month for billing and senators, to support the right of radio and television to purposes. first -class citizenship. That seems simple enough, and it appears to be developing a broad base of support. One of the most dramatic reasons is provided by the Katz Agency, which bills and collects One go, all go for the stations it represents. Katz estimates that one -half of We have at times been critical of some of the noncommercial all billing discrepancies -which are always claimed by agen- stations operated by the Pacifica Foundation. In our view cies to be a main reason for their slowness in paying broad- their programing has at times been intemperate if not irre- casters --can be traced back to rotating -spot plans and could sponsible. We retract none of our earlier comments in say- be eliminated through uniform use of the standard week and ing now that the bombing of Pacifica's KPFT(FM) Houston month. Other spot- broadcast experts also believe that dis- is as much a crime against the freedom of the broadcast crepancies could be cut in half. press as it is against the physical facility of the station. Adopting the standard definitions will inevitably require If Pacifica in Houston has followed the examples set by some broadcasters, agencies and representatives to change Pacifica elsewhere, it has no doubt outraged large segments their systems. But wouldn't a wholesale reduction in discrep- of Houston society. But the objection to broadcast program- ancies be worth it? The potential saving in man -hours, not to ing is not to be stated in a bomb. The radicals on left or mention the speed -up in payments that may accrue, calls for right must not be given the impression that any station may thoughtful attention to that question. be silenced by violence. Other broadcasters, such as CBS and Houston stations, and other broadcast organizations, including the National In broad daylight Association of Broadcasters and Corp. for Public Broadcast- Broadcasters are not only being deprived of their constitu- ing, urged the FBI to get into the case, as the agency has tional rights but are also being undermined economically now done, after local investigation proved fruitless. Aid of through regulatory excesses and court- imposed decrees. more tangible nature should also be extended to help KPFT This is supposed to be a democracy. The dictionary defini- get back into full operation. The station may wear its hair tion is (1) "a government by the people, especially rule of longer than the establishment does, but it is still part of the majority; (2) a government in which the supreme power broadcasting. is vested in the people and exercised by them directly and indirectly through a system of representation, usually invol- ing periodically held free elections." Roma Spicy Why have broadcasters for years failed abysmally in trying ITALIAN FOODS, to prevent legislative, judicial and regulatory incursions? Why NC. meatballs when polls invariably show that most people choose the broadcast media as their prime and most believable sources of news, entertainment and enlightenment? But new inspiration comes from a nonbroadcaster. News- week, in its Nov. 9 issue, put the question that should gen- erate action. It reported the result of a Gallup poll (BRoAn- CASTING, Nov. 9). The conclusion that TV and radio led in keeping people informed was old hat. The significant finding was reported as follows: "Nearly everyone polled (89 %) felt that radio and television newsmen ought to be accorded the same constitu- tional protection guaranteed to print journalists under the Bill of Rights -an issue which [Vice President] Agnew raised in his initial attack on television." Drawn for BROADCASTING by Sid Hix Radio and television newsmen cannot be separated from "I don't know what that commercial did for Alka- Seltzer, radio and television news media. So, stated another way, the but it's sure moving our meatballs!"

84 BROADCASTING, Nov. 16, 1970 H 0 usC 0 Ais

Phase I of Houston Center, a future -oriented project bringing a total new look to downtown Houston.

... continuing its spectacular growth into the future Houston is ... a bustling market that continues to ... with new plans materializing everywhere. attract investment capital and more people because Texas Eastern begins construction next year on of realistic planning and an optimistic approach to the Houston Center, the largest and most ambitious urban future. Far -sighted projects like HOUSTON CENTER, renewal project ever undertaken by private enterprise. Shell's PLAZA DEL ORO ($1.5 billion -526 acres), A 3 -stage development, it will occupy a 33- block, 75- Trammell Crow -Metropolitan Life's downtown project acre area consisting of office towers, apartment com- ($500 million -18 acres) and GREEN WAY PLAZA (127 plexes and retail stores adjacent to Houston's central acres) have added a new dimension to Houston's plan core ... doubling the downtown area and costing well for growth. over $1,000,000,000. Houston is...tomorrow's answers to today's problems. Even more astounding than the size of the project is its imaginative concept. William L. Pereira Associ- ates designed Houston Center as a complete city to be built above the existing street system ... with land- KPRC-TV/ HOUSTON plazas new modes of scaped and walkways ... trans- Edward Petry 8 Co., National Representatives portation between buildings . . . and total freedom NBC Affiliate from the confusion of automobiles. How to make a movie 460 feet underwater.

06.terltY 1,1- \.'01° 3611

Pska 010,4e

Last year, Humble sent 15 geologists in a mini water and minerals that lie beneath the sea. submarine to the bottom of the Gulf of Mexico for Some day, as a result, man may live, work and a firsthand look at what's down there. Natural play on the bottom of the sea as easily as he resources -oil, for instance -are being depleted does on land. on land and we constantly look for new We're glad Humble could provide some of the sources. first pictures of this frontier of the future. Our scientists went 100 miles offshore and as Because we've learned, as we go about our deep as 460 feet to take what are believed to be business of making good products and a fair the first videotapes ever recorded- success- profit, that there's added satisfaction in doing fully -from a submarine. something extra for people. This experiment showed that tiny submersibles Humble is doing something extra. can help Humble find oil. And they can help others. From them men can map the ocean floor, test water pressures, study marine life. They can HUMBLE help find and develop new sources of food, fresh Oil & Refining Company...Where you get all the extras.