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Social Report 2018 Contents Social Report 2018 Contents Introduction �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4 1. Lifeline — Lend a Helping Hand� � � � � � � � � � � � � � � � � � � � 6 2. Who if Not Us? Alfa-Bank’s Volunteer Initiatives� � � � � � � � � � � � � � � � � � � � � � � � � � � � �12 3. Other Charity Initiatives � � � � � � � � � � � � � � � � � � � � � � � � 18 4. Art without Borders� � � � � � � � � � � � � � � � � � � � � � � � � � � � 28 5. Golden Fund of Future Generations �� � � � � � � � � � � � � � 34 6. Alfa Fellowship International Program� � � � � � � � � � � � 38 7. Literary Awards �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 42 8. Financial Awareness � � � � � � � � � � � � � � � � � � � � � � � � � � � 46 9. FIFA World Cup Russia 2018 ™� � � � � � � � � � � � � � � � � � � 50 10. Alfa Future People �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � 54 11. Corporate Communications �� � � � � � � � � � � � � � � � � � � � � 58 12. Contributing to Common Cause — WWF� � � � � � � � � � � 64 Introduction Being a socially-oriented institution, Alfa- For years, the Bank has been cooperating with the contest of volunteer initiatives Helping Bank attaches great significance to charity, international and Russian charity initiatives, Children Together, and annual charity events, support for cultural and educational projects, above all the World Wildlife Fund (WWF) and during which employees raise donations for and assistance to the needy, encouragement the Lifeline Charity Foundation� Support for entertain orphaned and abandoned children, of talented youth, and fostering of charity these organizations is not limited to charitable are crucial achievements of our social policy� culture in our country� We hereby present the contributions� It is equally important that the Bank’s Social Report 2018� Its covers the most Bank provides simple and convenient charity For Alfa-Bank, social responsibility means interesting and important events in this area opportunities to its clients, individuals and more than charitable contributions� Above all, organized by Alfa-Bank last year, as well as its businessmen, and draws the public into socially this is a social activity, which increases the cultural and educational activity, and volunteer significant projects� Social support given number of participants in cultural, educational, initiatives� to Bank employees, their professional develop- social, and volunteer projects and enables them ment, and assistance to talented young people to make an input in the development, prosper- The Bank traditionally supports cultural events within the framework of the Alfa-Chance ity, and wellbeing of our country together with in every part of our country: it arranges con- scholarship program deserve a special mention� the Bank� certs of celebrated Russian and foreign per- formers, theatrical tours, thematic exhibitions, Alfa-Bank’s charitable activity goes beyond and festivals� Last year was no exception, and assistance to disadvantaged social groups, Alfa-Bank helped organize fascinating cultural such as residents of orphanages and boarding events in many cities of Russia: theatrical per- schools, sick children, and WWII veterans; formances starring Russian and international it also includes the promotion of charity actors, music and film festivals, and artistic culture in society, first and foremost amongst exhibitions� In addition, Alfa-Bank sponsored Bank employees� The Bank has been carrying the keynote international sports event of the out volunteer projects for years, and their year, the FIFA World Cup 2018� number keeps growing� Project Giving Good, 4 Alfa Bank. Social Report 2018 5 Joint Projects with Lifeline 1 Alfa-Bank is the organizer of the Lifeline charity program providing financial support to seriously ill children, which was transformed into a national charity foundation in 2007. The Bank is not just a corporate sponsor of the program, but also an organizer of individual charitable contributions of its employees. While cooperating with the Foundation, the Bank regularly arranges fund-raisers for children who need help. The goal of the Lifeline Foundation is targeted Doing good is simple and convenient! The Alfa-Cash Ultra business card launched assistance to seriously ill children and the by Alfa-Bank in 2016 immediately acquired promotion of charity culture in society� The Alfa-Bank always makes sure that its retail the status of an affinity card� Businessmen Foundation sponsors high-tech medical and corporate clients feel comfortable� When- using the card for routine operations help treatment of children across Russia with ever they are ready to help children, the Bank seriously sick children: Alfa-Bank funds the such diagnoses as vascular pathology of the offers simple and reliable methods of doing so� transfer of 0�39% of the amount of every brain, cranial deformity, spinal deformity, purchase to the Lifeline Foundation� A total hydrocephalus, and cranial hernia� It also helps Retail clients can contribute for saving chil- of 18,568,106 rubles and 49 kopecks were pay for endoprostheses for bone sarcoma and dren’s lives via the Alfa-Click Internet bank, transferred to the Foundation in 2018 coxarthrosis patients� Other projects of the a regular bank transfer, or ATMs� There as a result of this product, and 18 children had Foundation include the home mechanical is no commission on any of these operations� surgeries� Another child is preparing to receive ventilation program (implemented at the Alfa-Click Internet bank clients transferred therapy, which is paid for with these funds� initiative of the Russian Health Ministry) 11�5 million rubles to the Lifeline Foundation and the procurement of medical equipment in 2018� It is possible to donate to the Foundation and instruments for healthcare institutions� directly from the Alfa-Business Online In 2018 the Foundation’s medical program was A charity retail deposit, Lifeline, has been Internet bank. In 2017, Alfa-Bank implemented expended with rehabilitation treatment and offered by Alfa-Bank since 2011 as a way another convenient, high-tech, and safe service laser surgery� of reliable and profitable saving and helping enabling businessmen to make charitable children at the same time� It’s very simple: contributions in “three clicks”, directly from Joint Projects with Lifeline Projects Joint The Lifeline Foundation has helped over Alfa-Bank monthly transfers 0�05% of the their transaction account, and without leaving 9,850 seriously ill children recover with the deposit amount to the Lifeline Foundation; the the familiar interface of the Internet bank� support of caring people and donations made money is deducted from the deposit’s interest� Money can be rapidly transferred to one of the by dozens of Russian companies and hundreds The deposit can be opened in any Alfa-Bank trusted charity foundations, such as Lifeline, of thousands of individuals� A hundred percent office, the Alfa-Click Internet bank, or the Rusfond, the WWF, and Beautiful Children of contributions received by Lifeline are spent Alfa-Consultant call center� in a Beautiful World� on treating children� 8 Alfa Bank. Social Report 2018 9 LIFELINE WITH JOINT PROJECTS is an acclaimed industry leader: Alfa-Bank They Need Your Help in the field of business, the CAF Foundation (program of employees’ individual donations) in the field of charity, and the ERC in the field of medicine� Important partners of the In 2018, the program website https://donate- program are the University Children’s Clinical now�ru/ posted stories of children who needed Hospital of the Sechenov First Moscow State help� The children were diagnosed with severe Medical University, regional healthcare author- diseases, such as lymphangioma, sagittal syn- ities, the Lifeline Foundation, and leading ostosis, osteogenesis, osteosarcoma, cerebral medical institutions and organizations� The palsy, congenital pathology of the formation program enjoys support of the Russian Health of the skull, scoliosis, and needed expensive Ministry� treatment� The children’s endocrinology program Employees transferred 389,100 rubles of their is a unique example of large private donations personal funds to help the children over the in the development of a major sector of Rus- year� sia’s healthcare� The goal of the program is to improve the quality and affordability of medical assistance to children with endocrine system diseases� It is based on the implementation of the best available practices and modern clinical methods and technologies in Russian healthcare� Every part of the program relies “A Life is not a Trifle” campaign Charity Marathon 5275 on scientifically proven data� The program selects, presents for expert appraisal, and The Lifeline Foundation and Alfa-Bank have On April 22, 2018, a 24-member Alfa-Bank implements the best Russian and foreign been carrying out a traditional campaign, “A team participated in the annual sport event, proven management strategies and clinical Life is not a Trifle,” since 2009� Twice a year Charity Marathon 5275 organized by the practices of diagnostics, prevention, and (in spring and in fall) everyone can bring small Lifeline Foundation� The first 5,275-meter treatment of endocrine system diseases� change to the Lifeline collection points� Cash- marathon took place on September 23, 2012, in-transit vehicles bring the small change and the seventh event was held in 2018� Alfa Future People to the Bank’s settlement centers for being Primary objectives
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