Sotheby's Institute of Art Digital Commons @ SIA MA Theses Student Scholarship and Creative Work 2019 A Study on the Commercial Promotion Mode of Contemporary Young Artists in China Taking Art Nova 100 as an Example Han Le Sotheby's Institute of Art Follow this and additional works at: https://digitalcommons.sia.edu/stu_theses Part of the Arts Management Commons, Business Analytics Commons, Contemporary Art Commons, and the Marketing Commons Recommended Citation Le, Han, "A Study on the Commercial Promotion Mode of Contemporary Young Artists in China Taking Art Nova 100 as an Example" (2019). MA Theses. 30. https://digitalcommons.sia.edu/stu_theses/30 This Thesis - Open Access is brought to you for free and open access by the Student Scholarship and Creative Work at Digital Commons @ SIA. It has been accepted for inclusion in MA Theses by an authorized administrator of Digital Commons @ SIA. For more information, please contact
[email protected]. A Study on the Commercial Promotion Mode of Contemporary Young Artists in China Taking Art Nova 100 as an Example By Han Le A project submitted in conformity with the requirement for the Master’s Degree in Art world Sotheby’s Institute of Art 2019 12055 words Abstract Nowadays, young artists have increasingly become a significant part of the art market in China since there has been a recent emergence of China's art market. Therefore, their personal growth and development would greatly impact the future of art market. With the support of relevant economic and political policies from the government, China has initiated many innovative characterized business modes of cultivating young artists.