Footcoop 2012 Magazine
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magazine BRIAN DEANE “An educational evangelist” HOW TO COMBINE BUSINESS AND SPORTS EFFECTIVELY? FRIENDSHIP CITY FOOTBALL TOURNAMENT Introduction to the northernmost football clubs in the world STARS IN MAKING Who are the future stars of the Nordic countries? BRINGS TOGETHER PEOPLE FROM THE WORLD OF FOOTBALL AND BUSINESS FootCoop2012 1 2 FootCoop2012 FootCoop2012 3 ContentsContents TOP STORIES SEMINAR page 12 4 Welcome words by Topspot CEO Mikko Perälä ‘Reject’ Brian Deane is now 5 FootCoop 2012 seminar an education evangelist program 6 Speaker biographies & panel discussion intro- ductions 10 Tournament schedule & data sheet BUSINESS page 17 16 Business Oulu - Supporting Haparanda-Tornio Bandy - innovative entrepreneurship 21 OWI - building a community affi liation across the border 24 Networking with Navico FOOTBALL 15 Thomas Drage - wonderkid from Tromsö IL 20 RoPS - back on track 22 The next generation - page 14 AC Oulu and Matias Ojala 19 Alta IF’s young talent Tromsö IL - the Christian Reginiussen northernmost top-level 25 JS Hercules - still academic and athletic football club in the world page 18 Alta IF - small club with a big heart EDITOR Egan Richardson EDITORIAL MANAGING EDITOR Vesa Rautio JS Hercules ry. Kirkkokatu 8 A 9 ASSISTANT EDITORS 90100 Oulu Pekka Haaranen, Jarkko Kortelainen, Jani [email protected] Kytöaho, Juuso Madetoja, Mikko Polvi, Mikko http://www.jshercules.com Perälä, Timo Perälä, Antti Railo, nuori Timo Rautio, Juho Syrjä FOOTCOOP 2012 SEMINAR PRINTING PRESS Erweko Oy http://www.footcoop.info 2 FootCoop2012 FootCoop2012 3 NEWNEW SIGNS SIGNS OF OF FRIENDSHIPFRIENDSHIP Every one who has ever lived in that since that eventful experience discussions, and match days unite Oulu knows the famous Tuira in 1992 I had not been involved in us. For businesses sponsoring a bridges and the islands in the mouth any friendship city activity. And as team can be an important way of of the Oulu river. One particular is- jogging for me is an activity that creating new customer relation- land is a famous landmark, as it is occasionally brings up good ideas ships and nourishing the old ones, home to the Oulu castle. Well, at (many times very bad ones too!), I fi nding new connections, and get- least what is left of it. decided to do something about it. ting visibility and media exposure. The FootCoop 2012 seminar and Besides the ruins of the castle, the My company TopSpot Ltd works the Friendship City Tournament island also has quite peculiar look- in the world of football, so sport makes our normal home ground a ing signs scattered here and there, seemed a natural way to start doing bit more international. My with text and numbers written on something concrete within biggest wish is that we start to see them: Alta 1948, Boden 1948, Oulu’s friendship city network. the whole of North Scandinavia as Odessa, 1957, Leverkusen 1968... our home fi eld and the FootCoop “Sport brings seminar as our annual home match The casual observer might not even people together where teams, sponsors and other know the purpose of these sign in our communi- organizations gather every year to posts. I myself was unsure of the ties” meet friends and partners. And to meaning until the summer of 1992 I traveled to meet people from watch football, of course. when I joined a happy gang of 20 the football clubs in Alta, Boden, pupils to take part in a trip organ- Tromsö and Rovaniemi in order to On behalf of the people involved ized by the city of Oulu. That was present my idea to them: let’s have in organizing the seminar and the my fi rst ever trip outside Finland a ”Friendship City Football Tour- tournament I want to welcome you without my parents; a trip to Ou- nament” in Oulu next February. all to Oulu, the capital of Northern lu’s friendship city Leverkusen, But let’s not just bring the players, Scandinavia. Germany. let’s bring the sponsors too! Unless we start creating chances, Last summer while jogging on Sport brings people together in our no goals will be scored! my usual route through the island, communities. The teams are an im- looking at the signs I was thinking portant part of daily With regards, Mikko Perälä CEO and founder of TOPSPOT LTD. Right: Mikko Perälä, back when he still was fl exible. 4 FootCoop2012 FootCoop2012 5 SEMINARSEMINAR SCHEDULE SCHEDULE FootCoop 2012 brings together people from the world of football and business in Oulu, Finland on February 17th 2012. This ground-breaking networking event is organized by TopSpot Ltd together with fi ve cities in Cap of the North and the football clubs from their cities. Participants arrive from Finland, Sweden, Norway, Denmark, Russia, Germany, England and even from further away! FootCoop 2012 is an excellent opportunity to get linked with some key peo- ple in the sports and business. And at the same time enjoy the panel discussions around very interesting topics. PROGRAM FRIDAY 17th 14:15 - 15:15 Networking cafe 8:00 Registration opens at the lobby of Work shop 3: European Law & Sport Attorneys (www.elsalex.it) Radisson Blu, Oulu + Morning coffee! Lawyer Pekka Aho gives an insight from the legal perspective 9:30 – 10:15 Panel discussion to international player transfers and remunerations received from them. Aho works as a lawyer in a sports law company in Doing business and sports in Cap of the Italy whose clients are top clubs and players around Europe. North: What’s stopping us? Let’s get connected across the borders! Work shop 4: Prozone Sports Ltd (www.prozonesports.com) Sales Director for Scandinavia and Russia Boris Genusov tells Miguel Huhta (Chairman of Haparanda-Tornio Bandy) about the benefi ts of post-match analysis in team sports. Petri Hyyppä (Chairman of Proceed-IT Consulting Ltd) Sari Päivärinta (Founder of Mobile Brainbank, Business 15:15 – 16:00 Panel discussion Oulu, ex-Nokia) Culture and adaptation in teams and work 10:15 – 11:15 Networking cafe places. Work shop 1: Kuru Digital (www.kurudigital.com) Martti Kuusela (ex-national team head coach of Finland Director AP Tauriainen presents new innovative and the most successful Finnish football coach of coaching tools for team sports. all times) Tom Saintfi et (ex-national team coach of Namibia, Work shop 2: MobileSpot (www.hokkari.fi ) Zimbabwe and Ethiopia. Also coached RoPS in Finland) CEO Lassi Anttonen talks about mobile marketing Cecilie Ystenes (Performance-coach, Vålerenga IF, tools in sports. Norway) 11:15 – 12:00 Panel discussion 17:00 - 19:00 Socializing Friday! (www.socfri.com) Organized in cooperation with the City Success stories on and off the fi eld: How of Oulu. Reception will be held in can we use sports to improve business the magnifi cent town hall in downtown! and business to improve sports? 19:30 - 21:15 Friendship City Football Tournament Morten Kraemer (Sport Director, Tromsö IL) opening match in Heinäpää Arina Arena: Harri Aho (Sport Director, Oulun Kärpät) AC Oulu vs. Alta IF Juuso Nissilä (Valkee Oy, ex-Polar Electro) 21:30 -> Evening party at 12:00 – 13:30 Networking lunch at Radisson Blu Vanha Paloasema (http://www.vanhapaloasema.fi /) 13:30 – 14:15 Panel discussion From a leader on the pitch into a leader in PROGRAM SATURDAY 18th and SUNDAY 19th working life. Friendship City Football Tournament continues: Brian Deane (ex-player, now coach & study counselor) Bodens BK, RoPS, Alta IF, AC Oulu, JS Hercules, OPS A-youth, Jarmo Kekäläinen (ex-NHL-player, GM ofJokerit of OPS-j and OTP. Helsinki) Aki Riihilahti (ex-professional football player and CEO of Sonera Arena in Helsinki) Please enjoy your stay and don’t forget to network! 4 FootCoop2012 FootCoop2012 5 SPEAKERSPEAKER BIOGRAPHIES BIOGRAPHIES 1. ”Doing Business in Cap of the North - Let’s get connected across borders!” There are so many opportunities for business, cooperation and partnerships in the North. Perhaps we should learn how to utilize them a little better? People here in the northernmost parts of the inhabited world have a lot in common and many times even the distances to settlements in neighbouring countries are shorter than those to southern metropolitan areas. Should we do more “side to side movement” within the region instead of going from the top of the world to the bottom? Can we use sports or existing networks as a tool to bring us together? What’s stopping us? Let’s get connected across the borders! business strategies for high-tech Bandy is a great example of true industry. As a founder of Proceed-IT cross-border activity and amazingly, it Tom Laine, CEO Multi Solution Consulting Oy, Hyyppä is using his is possible even in such a passionate experience and expertise to support issue as the professional level team Tom Laine is the CEO of high tech fi rms in their business sports. MultiSolution, a company that development. Proceed-IT Consulting provides consulting services is a company with focus of supporting in international ICT business and consulting of Oulu technology development. As a serial entrepreneur ecosystem by offering expertise and Tom has experience in various fi elds special competences for companies. such as the music business, industrial Hyyppä’s experience of running subcontracting, IT fi eld and social R&D and developing business Sari Päivärinta, Founder of Mobile media related business. In fact, the organizations as well as the board Brain Bank, ex-Nokia multitasking and network-oriented member experience on both public entrepreneur is the most connected and private sectors gives good basis Sari Päivärinta is the founder of person on LinkedIn in Finland. Tom for facilitating the growth of high tech Mobile Brain Bank, and is at the has a strong presence in social media- business in Oulu area.