As One of the Biggest Mice Networking Platforms, IMEX

Vol. XV No. 5; May 2019 A DDP PUBLICATION Pages: 28 ddppl.com TravTalkMiddleEast.com

Ras Al Khaimah as a rising MiCE destination...... 02 Thailand generates 11mn from ME...... 09 Themed travel to take centre stage...... 27

Media Partner Where meetings converge As one of the biggest MiCE networking platforms, IMEX Frankfurt 2019, to be held from May 21-23, will be attended by most of the Middle East’s tourism boards, travel agents, tour operators and hoteliers. Here’s what’s in store at IMEX and how participants are preparing for it...

Shehara Rizly

IMEX in Frankfurt is a We plan to showcase the As the city’s official melting pot of ideas in the recent expansion in Ras Al convention bureau, Dubai industry calendar. Khaimah’s MiCE portfolio, in Business Events’ (DBE) Participants from Middle addition to highlighting key participation at IMEX Eastern destinations have an additions to our MiCE Frankfurt 2019 aims to opportunity to do business calendar. The new Al Hamra showcase Dubai’s dynamic with highly qualified buyers Convention Centre will be our and state-of-the-art business representing everyone from main focus during the fair. As event offerings and services large-scale association IMEX is one of the largest to global event professionals. conventions to high-end worldwide exhibitions for DBE will further discuss the Carina Bauer corporate events and luxury Haitham Mattar incentive travel, meetings Issam Abdul Rahim Kazim Dubai Association Chief Executive Officer Chief Executive Officer CEO, Dubai Corporation IMEX Group incentive travel programmes. Ras Al Khaimah Tourism and events, it is essential for for Tourism and Commerce Conference, set to take The unique IMEX hosted Development Authority us to participate and network Marketing place in Dubai on December buyer programme guarantees the quality of buyers, with key decision makers. Moreover, as Germany 9 and 10, 2019 at Dubai World Trade Centre. We over half of whom have budgets in excess of $1 continues to be the leading international source will further enhance Dubai’s position as the host million per year with more than 10 years industry market for Ras Al Khaimah, it is imperative that we city for international meetings and conferences. We experience. Countries from the Middle East amplify our destination awareness even further, are currently developing an online venue directory exhibiting this year include Egypt, Oman, Ras Al reinforce existing relationships with key partners, for the city and will be able to share further details Khaimah, Abu Dhabi, Dubai, Qatar and Jordan. We and secure new wins ranging from high-level during IMEX Frankfurt this year. The directory – expect around 3,500 exhibiting companies to attend incentives to global conferences. As we aim to which will be accessible to users via visitdubai.com this year, representing approximately 160 countries. become a thriving MiCE destination of choice in the – will offer a new city-wide tool for meeting and The event also offers free premium learning Middle East, we hope to host more events, conference planners to search for suitable venues opportunities for exhibitors and buyers alike. conferences and incentives in Ras Al Khaimah. for events of all kinds and sizes across Dubai. 2 TravTalk MAY 2019 ATTRACTIONS

gains popularity as a rising MiCE destination From mountains, deserts, to beaches and forts, Ras Al Khaimah offers the perfect backdrop for different events in the MiCE tourism sector. As the fastest growing destination in the Middle East, the emirate’s growing appeal in MiCE has attracted many key conferences and events over the years.

oasting a rich culture In response to growing visitor and long-standing numbers to Ras Al Khaimah, history dating back to further development is planned B7,000 years, Ras Al including a 47-room luxury Khaimah is the fastest emerging mountain camp, a survival tourism destination in the region. training academy, 64.72 km of The emirate boasts an array of Through its growing portfolio hiking trails and the Jebel Jais archaeological sites and breath- of branded hotels, the emirate Adventure Park in partnership taking natural vistas, from golden is home to a highly competitive with Toroverde UAE, featuring sand beaches and awe-inspiring inventory of meeting facilities several new adventure products terracotta dunes to a green belt including three convention cen- expected to launch this year of date palms and Jebel Jais, the tres, five-star hotels, two 18-hole such as ‘Zipline Tour‘, ‘Bull highest peak in the UAE. golf courses and a marina. Maze‘ and ’Climbing Tower’ at Jebel Jais Viewing Deck Park. The emirate is building resound- On the hospitality front, plans ing credentials as a convention are in place to add 6,200 rooms Alongside the growing invest- and meetings destination for to the 6,700 currently available in ment in accommodation and key events such as Arabian the emirate with the introduction leisure products, RAKTDA is Hotel Investment Confer- of major global brands including working hand in hand with all ence (AHIC), Association of Marriott, Movenpick, Sheraton, the necessary government and Independent Tour Operators Anantara, Rezidor, InterCon- private sector entities to ensure (AITO), and World Travel tinental, Hampton by Hilton, that the emirate’s infrastructure Awards 2018 - Middle East Crowne Plaza, Radisson Blu and meets its growing demands. Gala Ceremony inVOYAGE: Conrad already in the pipeline. As part of its long-term plans Luxury MiCE held last year. to improve travel experiences Upcoming events set to take Meetings in Ras Al Khaimah are in the emirate, Ras Al Khaimah place in Ras Al Khaimah in- complemented by the ever- International Airport had recently clude Belgian Travel Summit in increasing array of post-meeting upgraded its airport retail space. 2019 and PATA Annual Summit and team building offerings Extending a warm welcome with 2020, as talks continue to that can range from mountain its authentic Arabian culture, bring future international trekking and adventure activities, Ras Al Khaimah is increasingly conventions into the expanding kayaking, golf, pearl farming, becoming an ideal MiCE partner events calendar. water sports and desert activities. for international meetings. QUICKBYTES MAY 2019 TravTalk 3 ATM as a ground for discovery Thousands of travel, tourism and hospitality professionals connect at Arabian Travel Market (ATM) to share ideas, discuss businesses and identify potential markets.

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From thrill rides and record- Dubai’s tourism numbers Dubai is no longer a seasonal breaking rollercoasters to the keep growing every year, and tourist destination but a year- region’s most beloved waterpark with the ever-changing round destination. The change in – Yas Island’s theme parks offer landscape of tourism and consumer demands reflects how unparalleled guest experiences hospitality we are expecting our clients’ demands are also that can’t be found anywhere more businesses to join, which changing. Since our location is else. With a constantly evolving will certainly drive business to convenient for both business and calendar of events, we look Dubai and to the region. With leisure guests, our focus would Mark Gsellman forward to welcoming guests Tareq Derbas Flair No.5 being a huge success, Melville Gracias be to connect with key partners Vice President—Theme Parks from across the region and General Manager we will come up with an Director of Sales & Marketing worldwide to understand Farah Experiences Ritz Carlton DIFC Gulf Court beyond at all three parks during innovative solution to keep it their needs and cater to the upcoming year. open in the summer. meet them.

Keeping inbound tourism as This year we are teaming up We are looking at the Dubai our focus point, we would try to with a responsive and stronger summer season whilst expecting make ourselves available on all team. As we are focused on guests from both leisure and platforms in the UAE and around high-quality guest satisfaction, business to visit us. Our properties the globe to showcase our acquiring ideas from this event are located in key areas where properties in a diverse range of are prime tools to increase the guests are exposed to true accommodations as well as the ability to provide the experience Arabian culture amidst modern tourist attractions in the city. We that is expected by our guests. In environs. We are all gearing up for hope to serve guest needs Thameem Razick the previous year, we had been Yusuf Mallimar Expo 2020, as we can see the Ravi K Nair better and explore the latest Director of Sales and Marketing appreciated by our guests and Director of Operations government preparing its General Manager Rose Park Hotel Apartments Rose Park Hotel Apartments Best Western Hotels & Resorts technologies that would help us web partners and got high Bur Dubai infrastructure to ensure the high in lead generation. scores in reviews. number of visitors to the UAE. 4 TravTalk MAY 2019 STATISTICS Trade invests in social media In the words of Mark Zuckerberg, CEO, Facebook, ‘Stories are on track to overtake posts in feeds as the most common way to share across all social apps.’ And he’s not wrong! Instagram only introduced ads in stories about two years ago, but it could generate over $2 billion in revenue for Facebook this year and $7.5 billion in ad revenue for Facebook by 2021, up from an estimated $750 million last year.

According to Sojern’s latest State of the Industry Report, Middle Eastern travel marketers dedicate Video on the rise more budget towards Facebook and Instagram stories this year with over 68 per cent of marketers There has been what can only be described as an explosion in planning on using Facebook stories and almost three quarters of marketers (73 per cent) intending the growth of video on social media in recent years. Views of to use Instagram stories this year. This is extremely significant given that less than half (43 per cent) branded video content have increased 99 per cent on YouTube of travel marketers in this region used Instagram stories last year and a rather low 38 per cent used and 258 per cent on Facebook between 2016 and 2017. On Facebook stories. Twitter, a video tweet is 6x more likely to be retweeted than a photo tweet. In fact, around 100 million hours of video are watched every day on Facebook and over 1 billion hours of video are watched daily on YouTube in 88 countries and 76 languages! Middle Eastern travel marketers are well aware of this trend and we are seeing two-thirds of marketers planning to shift their ad budget towards Instagram and Facebook video in 2019. The top three channels these marketers are planning to invest for video this year are, not surprisingly, Facebook, YouTube and Instagram with at least 68 per cent of travel marketers in this region planning to use them this year. There has been a leap in the planned us- age of Connected TV with 41 per cent of marketers planning on using this platform this year -- up from only 19 per cent last year. For travel marketers, video ads can be a great way to inspire travellers higher up the funnel in the dreaming phase of their path to purchase. Many travel brands use video to showcase their properties or experiences and inspire travellers in a very visual way in their decision-making process. Marketers are following the trend of user behaviour moving towards video and as a result are using visual storytelling to inspire and influence purchasing behaviour.

Facebook & Instagram are no longer just for branding Historically, marketers often believed that Facebook and Instagram were best for purely branding and were not the best channels for driving conversions. This is clearly no longer the case and over half (56 per cent) of travel marketers in this region said that Facebook and Instagram were best for direct response. Almost a quarter of marketers (22 per cent) said that Facebook was most effective at targeting new audiences and 19 per cent said it was most effective at personalising messages and promotional offers. Facebook and Instagram have notably been introducing new ad products over the past several years so actively change this perception so it’s reassuring that we are seeing this shift within the marketing world.

Shift towards stories Travel marketers are moving their thoughts and budgets towards video ads and stories, in particular. This trend is an indicator of the ever-changing consumer and is validation that the traveller path to purchase is becoming increasingly complex. As a mar- keter, one needs to be actively keeping up, if not staying one step ahead, of consumers by embracing their changing behaviour and adapting marketing strategies as necessary. And the way to adapt right now is by creating the relevant video assets and engaging with customers where they are - and right now they are spending their time on Facebook and Instagram stories!

Source: Sojern

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With each passing year, we have worked on providing ATM is one of the most important events on the unprecedented solutions for the travel sector and met global exhibition calendar and is an ideal industry evolving requirements for the region’s traveller. As the platform to showcase Emirates’ business developments traveller becomes more aware and inquisitive, we have and superior onboard products to the travel and tourism invested in emerging elements that enhance their travelling industry. It also brings together key industry stakeholders experience. The development of technologies such as from around the globe to discuss new deals as well as Artificial Intelligence, 5G and blockchain have resulted in not identify areas of growth. For Dubai, ATM continues to just smart cities but also smart travel and smart travellers. expand in line with the city’s growth, cementing its status Antoine Medawar This year is all about the way we see travel going forward. Sheikh Majid Al Mualla as a global tourism and business hub. Emirates is a vital Senior Vice President— The Amadeus Live Travel Space vision will revolutionise the Divisional Senior Vice President player in growing Dubai’s connectivity, and we are Middle East & Africa —Commercial Operations, Amadeus way travel is sold and booked, while most importantly Emirates seeing a major ramping up of infrastructure guaranteeing sustainability for all. This vision should be enhancements for aviation development, all paving way developed in conjunction with all key players in the travel sector. We are excited for the airline to carry a large portion of the 25 million targeted visitors and to share this concept with our customers. support this event.

ATM has always been a As Cozmo Travel, we have Satguru Travel’s focus will venue which has initiated many been there with Sharjah Tourism be on emerging as the favourite niche ideologies and this year since our inception in 2010. As DMC locally as we are present in will be no different. For our business expanded in other 20 other countries. Our highlight technology companies, it’s an countries, we felt the need to be will be on showcasing our opportunity to showcase their with Department of Tourism and competitive holiday products capabilities to a wider audience Commerce Marketing (DTCM) from these countries as well our of both traditional and online too and for the last three years latest DMC booking engine. We aspirants. With the new Jauhar Abdul Gafoor including this current year, we Jamal Abdulnazar expect to make new business J V R Fernando enhancements, we are very Chief Executive Officer, have booths under both Sharjah Chief Executive Officer partners, enlarge our global Commercial Director— Oneview Group of Companies Cozmo Travel West Africa, ME & Asia, confident that our system is one and Dubai. Fundamentally, trade share and promote Satguru as Satguru Travel and among the best in performance fairs and exhibitions are the preferred DMC. We also Tourism and scalability. Our USP for this ATM is a New important because they offer a platform to market expect to understand the new products and Business Intelligence Module Prototype. different products to our customers. services available through the exhibition. 6 TravTalk MAY 2019 QUICKBYTES Modernise business to beat disruptors Due to unparalleled digital landscape, a range of external influences impact hospitality business. To face these ‘disruptors’, industry experts should address these issues in the early stages to be on a par with competition.

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special session, held recently chain. Millennials are expected Aat Arabian Hotel Investment to make up more than 50 per Conference (AHIC) in Ras Al cent of hotel guests worldwide Khaimah, addressed prevalent by 2020. If there is one segment issues on the theme ‘Day of Dis- that needs to be targeted, it’s the ruption’ with experts from PwC, millennials. Based on studies for Google, Coca Cola and Accor. the next 15 years, millennials will Jonathan Worsley, Chairman be at peak spending power.” of Bench Events and Founder of AHIC, said, “The ‘Day of Disrup- The ‘Day of Disruption’ also tion’ flagged a huge number of featured interviews with leading thought-provoking viewpoints hoteliers. In an insightful ses- on potential disruptors to the in- Jonathan Worsley Julie Hamilton Sébastien Bazin Maria de la Fuente Corrales Chinmay Shukla sion led by Nick van Marken, dustry and how hoteliers should Managing Director, van Marken react to these. The advice from could wait for someone to disrupt spoke about the need to analyse not optimised your site,” she Limited and Sébastien Bazin, speakers both within the industry us or we could disrupt ourselves. and make use of data in order asserted, highlighting the Uber Chairman and Chief Executive and outside of the sector was to We chose the tougher path, the to tap into what customers want. app as an excellent example of Officer, Accor, said it was time revolutionise our way of thinking. riskier path, the one that was She revealed that 80 per cent real-time digital service. the industry moved away from It’s no longer enough to respond most uncomfortable, to disrupt of the total searches for hotel being ‘product-centric’ and to change; we need to anticipate ourselves. So it may not seem accommodation are related to At PwC, Senior Manager Chin- focused on being ‘client-centric’. it, alter our vision and commit to like a big thing but when for 109 destination while 70 per cent of may Shukla said that mobile He said that his next focus in delivering on it.” years we primarily focused on total travel searches come from search was relevant when it the transformation of Accor was one brand in three packages to mobile. “In mobiles, if your site comes to millennials, two-thirds to compete with digital players Julie Hamilton, Senior Vice move to a vision of being a total takes more than three seconds of whom search for a hotel room like Facebook and Amazon by President—Chief Customer and beverage company, that’s big. to load, more than 50 per cent on their smartphone device and “enlarging the net and increas- Commercial Leadership Of- It doesn’t sound big, but it’s like of people will just leave. They make their bookings through a ing frequency with our clients”. ficer, The Coca-Cola Company, turning the Titanic around.” will not wait for the site to load. smartphone. “Millennials are the Bazin explained that the advan- explained why and how the You are missing more than 50 disruptors to watch; impacting tage these companies had was company decided to dramatically Maria de la Fuente Corrales, per cent of your traffic to your hospitality businesses through their weekly, if not daily, contact change its business model. “We Travel Industry Analyst, Google, website because you have every single element of the value with customers. Media Rotana & its MiCE offerings Located in the business precinct in Dubai is Media Rotana, a home-grown brand personifying a truly Arabic experience in a modern sophisticated setting. The hotel is also one of the most sought-after MiCE venues.

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he luxury five-star hotel Apart from the ideal location, entertainment options. UAE is are set to provide business trav- Tcomplements the values what makes Media Rotana one of the world’s fastest-grow- ellers with everything they need of contemporary Arabian different from other hotels is its ing destinations for business to conduct successful events culture and superb leisure ambience and the enthusiastic and leisure visitors because of and conferences. Our facilities facilities with warm hospital- team who goes the extra mile different factors ranging from offer state-of-the-art equipment, ity the guest receives from for clients to ensure their stay location, weather, touristic at- latest technology, on-site techni- the moment he steps into the will be memorable. Guests are traction investments along with cal assistance and complimen- hotel. Sherif Madkour, General mainly from the GCC countries its welcoming environment.” tary wireless internet access.” Manager, Media Rotana shares, including UAE, Saudi Arabia, “We adapt to the changing Bahrain and additionally from Media Rotana has the maximum In terms of food and beverage, demands of the market and China, UK, Germany, Russia, number of meeting rooms, and the list of different outlets caters deliver services that meet the France, Italy, etc. Madkour this what makes it one of the to millennials, business clients changing requirements of our notes, “We are striving to create most sought-after MiCE venues as well as leisure travellers. customers. We aim not only a complete guest experience in the area. Madkour states, Prego’s, Channels, Nelson’s, to satisfy but also exceed our Sherif Madkour starting with what our room of- “Our 16 meeting rooms with their Connexions and The Terrace General Manager customers’ expectations.” Media Rotana fers to restaurant, relaxation and friendly and modern atmosphere offer a variety of options.

8 TravTalk MAY 2019 ATTRACTIONS

at the forefront of ecotourism

Sharjah is en route to become one of the most sustainable cities in the world with its green economy policy. Ecotourism is not only the future for Sharjah but also the answer to its social, economic and environmental goals.

harjah has been presciently laying the foundations for cultural Sand family tourism over the years. It has embarked on several ambitious ecotourism projects aimed at reinforc- H E Marwan bin Jassim Al Sarkal Executive Chairman, Shurooq

ing across a total area of 11.74 million square metres,” said H E Marwan bin Jassim Al Sarkal, Executive Chairman, Shurooq.

The exclusive developments include Al Noor Island, Flag Island, Mleiha Archaeological and Ecotourism project, Kalba Ecotourism project and Heart of Sharjah project. Each of these destinations encompass cultur- ally rich culinary and entertain- ing the sector. “Over the past ment experiences. decade, Sharjah Investment and Development Authority (Shurooq) Shurooq invested around $1.4bn has worked to position the in hospitality and attractive emirate among the top tier projects between August 2015 destinations for invest- and 2018. It has been positioning ments and tourism. the emirate as an investment hub Today, we have a port- to the world at venues like World folio of completed and Travel Market London, ITB Berlin, tively. During ATM 2018, Shurooq Nestled within the Kalba Eco- ongoing projects and other international shows. signed a partnership with Emaar tourism Project is Kingfisher worth AED Hospitality Group, announcing Lodge, a collection of tented 7.6 billion Al Sarkal continued, “Shurooq’s the debut of the VIDA brand into lodge-style accommodations extend- commitment towards developing Sharjah and unveiling of the first surrounded by mangroves and projects focuses on the inclusion Al Qasba VIDA.” diverse ecological zones. The of diversified sectors such as ongoing Khorfakkan Beach ecotourism, cultural tourism, The central region of Sharjah development project also prom- educational tourism, archaeologi- is home to some of the most ises a one-of-a-kind experience cal tourism and more.” adventurous ecotourism experi- for both the domestic as well ences, including the Mleiha as international tourist. These He noted, “To deliver such quali- Archaeological and Ecotourism high-end ecotourism projects, ties and experiences, we have project, and two of Sharjah set to transform the emirate into partnered with global brands Collection boutique lodges - Al a major player in the luxury eco- such as Shaza Hotels for its Faya Lodge in Mleiha and resort sector, are a strategic ap- Sharjah Collection lodges and Al Badayer Oasis at Al proach to elevate the standards GHM for Al Bait Hotel respec- Badayer desert. of Sharjah’s hospitality. NTO MAY 2019 TravTalk 9 Thailand earns 11m THB from ME Thailand has witnessed an influx of travellers from the Middle East over the past few years and generated over 11 million in Thai baht. Pischaya Saisengchan, Director—Dubai & Middle East, Tourism Authority of Thailand, provides an account of the lucrative markets for Thailand.

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How important is the and still island with untouched Middle East market for In 2018, Thailand welcomed 128,271 UAE nature. Salak Khok Fisherman at the forefront of ecotourism Thailand tourism? nationals, generating 11,135.47m THB of Village is a highlight – you can Thailand is one of the leading sit in the traditional paddleboat destinations for visitors from revenue. Oman came second with 97,724 and cruise along stunning the Middle East, with many of visitors generating 7229.34m THB mangroves. In the north as well those being repeat visitors. as in Chiang Mai, globetrot- Our presence at Arabian Travel ters from the Middle East can Market generates more than terms of the number of visi- What will you be promoting recharge in the Nan Province, $2.5 billion of travel industry tors are the UAE, Oman and for the Middle East market a slow-paced city full of cafés, deals besides attracting visi- Kuwait. In 2018, Thailand wel- for summer? rice fields and centuries-old tors from the region. Through- comed 128,271 UAE nationals, Our destination focus will be temples. ICONSIAM, a new out the year, we will be working generating 11,135.47m THB of on Bangkok, Pattaya, Phuket, shopping mall in Bangkok, with partners to ensure we are revenue. Oman came second Koh Samui and Chiang Mai. situated by Chao Phraya River targeting our key markets and Pischaya Saisengchan with 97,724 visitors generating Our current campaign, ‘Open inspired by Thai art, serves Director—Dubai & Middle East increasing footfalls from the Tourism Authority of Thailand 7229.34m THB. Statistics show to the New Shades’ pro- the luxury taste of Middle Middle East. Islam is the sec- that a majority of travellers jects that Thailand offers an Eastern visitors, combining ond largest religion in Thailand Do you have any figures from Oman travel to Thailand insurmountable number of off- high-end brands. Sooksiam, and the country is packed with on the number of visitors for health and medical tourism. the-beaten-track destinations. an indoor market and floating Muslim-friendly hotels, activi- over the past year from the Finally, 74,665 Kuwait nationals Koh Chang, the third largest market delivers tasty food and ties and halal restaurants for Middle East? visited Thailand, generating island in Thailand after Phuket high-quality products from all travellers from the Middle East. The top three countries in 7,649.29m THB of revenue. and Koh Samui, is a serene regions across Thailand. 10 TravTalk MAY 2019 NTO Explore Germany BarrierFreeree In a move to promote accessible tourism, German National Tourist Board (GNTB) has launched an online database for BarrierFree (accessible) travel, the first of its kind to include an ‘Accessibility Checked’ identification seal.

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he database ‘Travel for All’ Tenables users to search for a We are launching our new database wide range of accessible holiday facilities throughout Germany with over 1,500 fully certified BarrierFree service including accommodation, res- providers currently included and this information taurants, activities, shopping will be expanded on an ongoing basis centres and essential services such as accessible transport and Officer of GNTB’s board of direc- accommodation from a trusted Rolf Schrader, Managing local tourism offices. It includes tors, said, “BarrierFree tourism source that provides up-to-date Director, DSFT explains, “The an online map that shows the services are indispensable for information from certified part- ‘Travel for All’ project developed location of the item and links about 10 per cent of visitors to ners in BarrierFree travel.” in co-operation with GNTB and directly to each supplier and the Germany. We are launching our other partners is the first to offer relevant certification. Detailed in- new database with over 1,500 Each company included in the nationwide labelling for acces- formation about BarrierFree travel fully certified BarrierFree service database is documented by sible travel. Our system enables in Germany can be accessed via Petra Hedorfer providers currently included and trained researchers and evalu- a comprehensive database for Chief Executive Officer www.germany.travel. The ‘Travel GNTB’s board of directors this information will be expanded ated using clear quality control BarrierFree tourism over a wide for All’ project has been funded on an ongoing basis. The criteria. Detailed information cross-section of accessible by Germany’s Federal Ministry All Germany (NatKo) organisa- database is highly useful for both about each listed entry can be tourism service providers; in ad- for Economic Affairs and Energy; tion and co-ordinated with a wide consumers and tour operators. viewed by the guests – providing dition, these companies can be it was developed by the German variety of tourism partners. It is an aid not only to the actual more transparency and reliability directly involved in their certifica- Seminar for Tourism (DSFT) in travel planning but also research- – and which bear the ‘Accessibil- tion process. The interest to date co-operation with the Tourism for Petra Hedorfer, Chief Executive ing for example, activities or ity Checked’ seal. has been tremendous.” Diverse experiences of the Philippines The Department of Tourism (DOT), Philippines hosted roadshows in Kuwait and Riyadh with over 75 and 100 travel agents respectively. As a platform to promote the outbound destination, the event provided an opportunity to network and meet some of the industry specialists. Riyadh Kuwait

14 TravTalk MAY 2019 ATTRACTIONS Witness the archaeological collection in

Fujairah is the fifth largest emirate in the United Arab Emirates with the highest annual rainfall and the only mountainous emirate with one of the oldest mosques.

he destination is popular due to its location overlooking on evening, an exciting cultural herit-  Ain Al Madhab Garden: for coral reefs, adventure Gulf of Oman and the stunning age show for Arabian Bull Butting The Ain Al Madhab Garden is a sports and diving. Indian Ocean. In its drive to at- is arranged in a fenced muddy popular relaxation spot located TPopular cities and tract more tourists to the emirate, field opposite to the Fujairah near the foothills of huge Al villages in Fujairah are Dibba, the public and private sector Corniche by locals. It is a just a Hajar Mountains. It is more than Murbeh, Qidfa, Al Bidyah, enterprises have been working tug of war contest between two just a mineral spa where people Masafi, Al-Siji and Al Bithnah. closely in terms of hotels and bulls, where one bull has to push come for swimming in the warm other alternative accommoda- the other bull outside the circle. sulphuric water. Nestled between the Hajar tion availability to accommodate Mountains and the Indian Ocean, the influx of tourists that visit the  Fujairah Historic Fort:  Fujairah Friday Market: this picturesque town is the emirate especially during the Fujairah Fort is the oldest histori- Fujairah’s Friday Market is situ- perfect holiday destination for winter season. Some must-do cal fort in United Arab Emirates ated at Masafi. It is a great place anyone looking to enjoy nature activities in Fujairah include: built in the 16th century. Historical record shows it was a defense  Al Bidya Mosque: Al Bidya building for ruling royal family of Mosque also known as Ottoman that time. Mosque was constructed in the 15th century. It is situated in a  Fujairah Museum: Estab- small village in North of Fujairah lished in 1991 by the Ruler of and considered one of the Fujairah, the Fujairah Museum oldest mosques of the UAE. provides visitors an image of its cultural background and archaeo-  Fujairah Corniche Bull logical evidence to prove its inher- Butting: Every Friday itance since 3rd Millennium BC. ATTRACTIONS MAY 2019 TravTalk 15

for tourists to stop by a point on tional floodlight tennis the road and buy some fresh courts and a tennis stadium fruits and vegetables which are with the seating capacity of grown by the locals. There are 2,000 persons. some stalls of carpets and pot- tery shops, which allow tourists to  Century Mall: Century Mall buy cultural art pieces of Fujairah. is the biggest mall in the eastern emirates of UAE. This  Snoopy Island: This rocky mall is situated on the New marine island has immense Al Anjaimat Road next to Al natural beauty and abundant Shabab Club in Al Mazmar Area sea life. Named after a cartoon of Fujairah. Coral gardens for sustainability

The Ministry of Climate Change and Environment anticipated to encourage the spirit of volunteer- (MOCCAE) launched the Fujairah Cultured Coral ism and community work as the cultivation of the Reef Gardens, the largest project of its kind in coral reefs will depend heavily on the volunteering the UAE, in collaboration with Fujairah Munici- efforts of the youth,” he said. pality, Dibba Fujairah Municipality and Fujairah Adventures. At the launch event organised by Al Zeyoudi also said that the ministry has organ- MOCCAE under the patronage of His Highness ised several specialised workshops for young Sheikh Mohammed bin Hamad bin Mohammed volunteers to offer insights on the cultivation of Al Sharqi, Crown Prince of Fujairah and Supreme coral reefs and their sustainability. All participants Council Member, His Excellency Dr Thani bin were awarded certificates by the Ministry. Ahmed Al Zeyoudi, Minister of Climate Change and Environment, said, “Protecting and preserv- Spanning an area that equals nearly 60 interna- ing the sustainability of the environment and of tional football stadiums, the gardens will be home our natural resources is integral to the legacy to 1.5 million colonies of coral species, meticu- of the founding father of the UAE, Late Sheikh lously selected based on feasibility studies and Zayed bin Sultan Al Nahyan. The preserva- research undertaken by MOCCAE. The gardens tion of the country’s biodiversity is also a prime will provide a safe haven for a large number area of focus for the UAE leadership today as of local fish species as well and boost their outlined in the UAE Vision 2021. The Ministry populations by protecting their eggs and larvae of Climate Change and Environment has put in from predator fish and strong water currents that place multiple programmes that aim to carry out threaten their survival. As a result, it is set to drive the country’s national strategy for biodiversity the sustainability of fish stocks, which is among in collaboration with other local environmental the key objectives of MOCCAE. In doing so, it will authorities in the country.” contribute to directly increasing the income of the fishermen – nearly 7,000 fishermen in 1,700 fish- The Fujairah Cultured Coral Reef Gardens project ing boats work in the area. that spans 300,000 square meters will include the cultivation of 1.5 million coral reef colonies The diving sites in the gardens will contribute and significantly boost the sustainability of the to strengthening the UAE’s status as a leading fish stocks, thereby safeguarding food diversity ecotourism destination – a prime area of focus for dog character, this island  Al Hajar Mountains: The and food security in the country. “The protection MOCCAE. As part of this priority, the destination resembles it in shape. It is Al Hajar Mountains are the of fish within the coral reefs will allow it to breed will be play an important role in the success of the situated about hundred meters highest mountain range in the and grow. The ministry is keen on promoting the Ministry’s ‘The UAE’s Natural Wonders’ initiative offshore from the Sandy Beach eastern Arabian Peninsula that project as an ecotourism destination. It is also launched in 2018. Hotel & Resorts at Al Aqah run through both the UAE and in Fujairah. Oman. The highest named point in the UAE is located there,  Tennis & Country Club measuring 1,527 metres high Fujairah: People of all age and is called Jabal Yibir. This groups come here not only for wild and beautiful mountain relaxation but also for enjoy- range stands proudly to the ment. The club has five interna- west of Fujairah. 16 TravTalk MAY 2019 quickbytes MiCE agents explore Oman As one of the most frequent travel hubs for travellers in GCC countries, Oman is set to welcome more tourists with its new ease of visa process. Salam Air, which started operations from Salalah to Dubai, hosted key agents to discover and explore the aircraft as well as the destination.

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We wanted to promote Everyone knows how In collaboration with Oman as a diverse beautiful Oman is. However, Anantara, we showcased our destination for leisure, MiCE not many venture out to authentic palace to the as well as weekend gateway. Salalah to explore this hidden corporate world of Dubai. As SalamAir entered the gem which is just 1 hour and From families to business market recently, it was 30 mins away from Dubai; events, corporate stays, essential that we present our specially the corporate launch events for clients, we valuable agents the services companies who look at other are geared to handle a and product offerings of the destinations for their offsite plethora of activities that are Mudassir Dhanse airline. In close collaboration Siraj Memon meetings and conferences. Rahil Khan well suited for our clientele. Country Manager—UAE with our partners Al Baleed Director of Sales With dnata team handling Director of Sales Our property has the space SalamAir Resort Salalah by Anantara Al Baleed Resort Salalah by Anantara these requests from the Al Bustan Palace and ambience required for and Al Bustan Palace, we were able to organise a corporate accounts, it only made sense to both locals who will travel from Dubai and even familiarisation tour for some of the dnata agents introduce the destination to the people behind the the expats. Oman and Dubai are in close who look after leisure, MiCE, business and events scenes who recommend destinations to these proximity to each other and our intention is to in the UAE so that there can be a stronger corporate houses. I am looking forward to a promote the destination especially as a weekend connection of even weekend getaways to various great partnership with dnata and their clients to getaway hub for expats and locals alike. It was a locations within Oman. be our guests. pleasure to have partnered with SalamAir to host these agents.

SalamAir seems like an The flight check-in, Our trip to Oman was an efficient and functional boarding and in-flight eye opener with its beautiful product. The aircraft was quite services at SalamAir were beaches, mountains and fresh with good legroom easy, modern and above all else, its warm- space. The new Muscat airport comfortable. Coupled with hearted people. I believe that adds to the overall flying the flight, we had a unique the people of a country are its experience with SalamAir. Both adventure during our stay at true treasures, and Oman has Anantara Hotels in Oman are Anantara Resort, Al Jabal Al it in abundance. The beautiful quite spectacular. The Jebal Akhdar with spacious rooms beaches and greenery in Akhdar property up in the Aamir Faisal and high-quality facilities. The Alex Locke Salalah to the rugged terrain Ratish Menon mountains is a very good fit for Regional Business Manager, resort offers fabulous Regional Business Manager HRG in Al Jabal and the Business Manager, HRG—UAE dnata Travel dnata Travel dnata Travel mid-sized conferences and restaurant choices and a cosmopolitan city of Muscat, incentive groups. Team activities like group beautiful spa to relax. What followed was also the Oman has it all and more for a relaxing family trekking are quite novel for this region. Anantara Al opportunity to stay with Anantara Salalah, with our holiday as well as for corporates who are on the Baleed in Salalah is a hidden jewel. The pool villas own private villa and pool. Oman is a diverse look-out for newer avenues for its corporate events. are aesthetic and create a truly memorable country with mountains, coastlines, beaches and The Al Jabal Al Akhdar Resort in Nizwa and experience for guests. the most welcoming people. Al Baleed Resort in Salalah are the perfect getaway you want with your family.

SalamAir was a seamless SalamAir is a true Within a limited number of and very friendly experience reflection of their tag line days, we were able to with faultless service. With ‘Simply Omani’. Right from the discover some of the most four flights in four days, the moment we stepped into exclusive areas in Oman and experience and service Terminal 2 Dubai International experience first-hand flying in delivery were consistent right Airport, the holiday mood was SalamAir A320 NEO. SalamAir from the check-in counter to set. The check-in was a and Anantara Resorts put the crew. As for Anantara breeze at all the airports together a fantastic Fam trip properties, I never knew these – Dubai, Muscat and Salalah. for the dnata Key Account Caroline Harrott gems existed in both Hirnakshi Mahadevia The seats were quite Jayshree Ranganathan Managers. We went in Cash Back Manager – VAT Reclaim locations. Anantara Resort in Business Development Manager— comfortable and the baggage Key Account Manager without knowing what to for Corporates, dnata Travel Corporate Travel, dnata Travel dnata travel Al Jabal Al Akhdar has a claims were very quick. The expect but were simply unique location overlooking a canyon and high- Anantara Al Jabal Al Akhdar Resort is perched awestruck by the natural beauty of Oman. The class accommodation; not to mention the fantastic scenically overlooking the valleys, tiered farms efficiency and comfort of SalamAir flights (not to activities suggested by the hotel from walking and the three abandoned villages. The resort mention the new Muscat airport and lounge) through old villages to biking. We then moved to blends so beautifully into the surroundings and is impressed us, while the luxurious properties of the second paradise in Oman, Anantara Al Baleed spread wide to give every area perfect views of Anantara resorts, bowled us over completely! Resort Salalah with crème de la crème the mountains. The rooms were spacious The rustic mountain beauty of Anantara Jabal accommodation. Once we got out of this paradise, and comfortable. Akhdar and the calm serenity of Anantara Al we enjoyed this magnificent city too. Baleed villas at Salalah will remain etched in our memories forever. HOTELS MAY 2019 TravTalk 17 Gearing up for summer It is once again time for summer surprises in Dubai and Ghaya Grand Hotel in Dubai is preparing for the season by focusing on its long-term contracts to secure its business.

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ocated in one of the upcom- Hotel is considered a local gem groups will enjoy competi- today’s competitive market. Ling areas in Dubai, Ghaya offering unparalleled service. tive rates to secure business. “We are focusing on long-term Grand Hotel is an ultimate es- Advance purchase rates will relations with them since ours cape from the bustling city in a The hotel boasts of 12 meeting be offered for now while the is a large property with 765 modern hideaway. The property rooms that can be reserved rates will be higher closer to units to sell. They are the ones was the first to be built in this by guests with state-of-the-art the dates. In terms of markets who provide us the numbers area with 765 rooms; both hotel features that complement with for summer, we are looking at to ensure that we grow. In turn, rooms and apartments catering them. An exceptional banquet Vietnam, China, India, Expo we offer them great incentives to all guests from long stay to offering both indoor and out- 2020 markets and airlines as and work together on long- short stay. It is one of the most door facilities with contempo- we are in close proximity to Al term relationships not only to newly developed areas where rary design makes it stand out Maktoum airport. The tag of secure the business but one can easily access Dubai’s with distinction. Arabian Travel award winner way beyond.” most prominent attractions gave us good exposure with the such as Dubai Miracle Gardens Olwin De Souza, General apartment services we have in Through the unique ambience, and Butterfly Garden. Apart Olwin De Souza Manager, Ghaya Grand shares, the hotel and this year’s focus personalised service and General Manager from the same it is also within Ghaya Grand “The first quarter was very is more to secure the long-term energising amenities, Ghaya very close proximity to the challenging in terms of Aver- apartment business.” Grand Hotel’s goal is to create newly-opened Me’aisem City City, Sport City, The Els Club, age Daily Rate. In terms of the an awakening experience that Centre Shopping Mall, Interna- Jumeirah Golf Estates and second quarter, focus will be He goes on to share the impor- helps refresh and de-stress the tional Cricket Stadium, Motor Dubai Marina-the Ghaya Grand on long stay customers and tance of the travel agents in mind and body. 18 TravTalk MAY 2019 ATTRACTIONS

Europe’s next culture hotspot With an interesting cultural heritage and innovative tourism offerings, Helsinki, the Finnish capital, provides ample opportunities to explore its design, architecture, culture and shopping along with its large park areas, forests, lakes and the coastline to ich heritage buildings that from the region visiting Helsinki ensure there’s no dearth of natural presence. Rspeak volumes of an era gone over the past few years. by interspersed with new age modern architecture is what defines What appeals to are better than ever before. Chapter Helsinki, the southern capital of tourists uses mostly the best of Finnish sea- Finland. For those seeking a taste Helsinki has some of the most sons. The young and talented team of rich culture, ancient design such prominent architectural works within at Chapter tries to find the perfect as museums with rich historical the city, dating back to the 18th balance between the flavours. Grön stature to the present day, Helsinki century. Some noteworthy archi- is a Michelin star restaurant that offers a diverse European experi- tectural marvels that amaze visitors wants to show respect to creativity, ence. Middle Eastern travellers are Parliament House, Kiasma - nature and to all of us by offering seek a destination which offers Museum of Contemporary Art, the excellent food made from locally diversity in all forms, and there has famous cathedral which overlooks produced ingredients. Latva offers been a steady growth of travellers the harbour and long-standing hotel great and rich flavours with the twist buildings. Relaxation and re- of chef Benjamin’s own style. Ora juvenation are vital factors for plans their menu according to the all travellers. The experience Finnish seasons, with rapid changes of a Finnish spa treatment is to enjoy the harvests of the short but like no other as it contains extremely rich growing season. different elements of treatment as per the needs of every indi- An old warehouse at Katajanokka vidual. In terms of adventure, Harbour gives shelter to friends of the sledge ride is an experi- good food and drink. Ultima is taking ence which is unmatchable, hyperlocal produce to a new level especially during the winter. by combining Finnish, top-of-the- Many companies organise world food technology and circular such trips to give a local feel economy know-how. The customers to the travellers. From Helsinki can see their meal literally growing to the woodlands is only about around them. Vinkkeli is founded by 30 to 45 minutes. three experts, sharing more than 10 years’ history at Helsinki’s legendary Gastronomical restaurants. Wino is a cosy wine bar experiences and restaurant offering local flavours The culinary scene in in the heart of Kallio. Yes Yes Yes is a Helsinki is becoming bustling bar and restaurant in a for- popular as it uses fresh mer McDonald’s offering vegetarian produce from urban food. Way is a combination of bakery gardens. The restau- and wine bar offering natural wines rant offerings in the city and sour dough bread. AVIATION MAY 2019 TravTalk 19 Innovation for future airports Prominent aviation industry players from Saudi Arabia will participate at the 19th Airport Show from April 29-May 1 at Dubai International Convention and Exhibition Centre (DICEC). Daniyal Qureshi, Group Exhibition Director, Reed Exhibitions, shares the country’s ongoing efforts to develop airport facilities.

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Could you share an The ATC Forum is important airport market is expected to overview of this year’s as the fleet of passenger and We will have a reach close to US$13 billion by Airport Show? freighter aircraft in the Middle 2019 and US$14.87 billion by The Airport Show 2019 will East region will almost treble to record 375 exhibitors 2021. In the Middle East, the have two co-located events — over 2,950 by 2034. The Airport from 60 countries this smart airports market will be Air Traffic Control (ATC) Forum Security Market is projected to year. 7,500 attendees are worth US$850 million by 2019. and Airport Security Middle hit US$16 billion by 2024. Airports in the UAE lead in East, as well as the Global expected to attend the smart technology adoption. Airport Leaders Forum (GALF), How many exhibitors are the 19th year of Airport Women in Aviation (WIA) Gen- participating this year? Show What has been the reason eral Assembly CAPA’s Middle We will have a record 375 to advance the Airport East & Africa Aviation Summit. exhibitors from 60 countries Show date this year? A new Smart Airports Confer- this year. 7,500 attendees are How different is this year’s It is taking place a day after the ence will take place during expected to attend the B2B edition from the last? Arabian Travel Market (ATM) GALF and the new Innovation show, with 75 per cent exhibi- Daniyal Qureshi Our tag line this year is ‘The starts this year and also almost Group Exhibition Director Hub will be showcasing break- tors returning after the highly- Reed Exhibitions—Middle East Future of Airport Innovation a week before the Holy Month through technologies set to successful participation last Starts Here’. We are accelerat- of Ramadan begins. This has shape the future airport experi- year. The 19th year of Airport include Ulma Handling ing business and innovation been done keeping in view ence. Then there is a dedicat- Show will see 143 international Systems, ADB Safegate, for the future airports. This year the sentiments of our industry ed ‘Live Stage’ featuring CPD companies, of which 42 Honeywell, L3 Security, Smiths the focus is on smart airports, members some of whom par- accredited industry presenta- are new exhibitors. Leading Detection, DFS Aviation and along with ATC and Airport ticipate in ATM too, especially tions for all visitors for free. exhibitors at the event will Vanderlande. Security. The global smart overseas exhibitors. 20 TravTalk MAY 2019 SPECIALFEATURE Personality of the month The magic of human relations An award-winning professional with over seven years of experience in hospitality, Deveekaa Nijhawan excels in implementing creative Public Relation strategies. She was recently promoted as Cluster Director of PR & Communications of four properties offering some of the most exclusive private islands.

Shehara Rizly ost hotels get stellar clients or customers Tracing the beginnings way things turn out to be. Nijhawan explains, Mwho are always a joy to serve but very “I happened to join the industry by chance “My father was the GM with Oberoi Hotels few would go that extra mile for guests to and it didn’t take long for me to realise how & Resorts. As he took over different hotels, ensure that they well catered to. Deveekaa much I loved it and wanted to continue we travelled a lot and I learnt to embrace Nijhawan, Cluster Director of PR and pursuing it. The industry seems glamorous different cultures early in my life. When I Communications, Anantara Dhigu Maldives from the outside and that’s precisely one was very young, I had told my father I would Resort, Anantara Veli Maldives Resort, of the reasons I love it so much; but it also follow his footsteps and join the industry.

Naladhu Private Island Maldives and Niyama entails a lot of hard work,” Nijhawan reveals. No one took me seriously then and now I Deveekaa Nijhawan Private Islands Maldives, strives to deliver am here…life does come full circle indeed! Cluster Director of PR and Communications, Anantara Dhigu superlative experiences to her guests and She started her career at Le Méridien Dubai Getting into PR happened by chance as I Maldives Resort, Anantara Veli Maldives Resort, Naladhu Private Island Maldives believes in the holy grail of the customer is Hotel & Conference Centre in 2012. She initially thought I would get into the business and Niyama Private Islands Maldives king. She is always at the forefront of fostering recalls, “I grew from joining the hotel as side of things, but it seemed destiny had relationships with international and local a Public Relations and Communications other plans for me.” I continued this streak at Niyama Private media in strategic markets and leveraging Executive to head the department within two Islands Maldives, wherein I successfully synergies whilst identifying opportunities for years. I launched a new hotel wing, one of Awards & accolades repositioned the brand as a luxury lifestyle betterment of the group. the largest ballrooms in the UAE, fostered One of the most exciting aspects of her destination in the international media. In several strategic partnerships and re- career, Nijhawan mentions, was winning less than a year I also managed to grow launched 10 of the 18 F&B restaurants. the Hotelier Middle East Award for the Best the social media following of the resort This experience helped me significantly PR and Marketing Person, where she was exponentially; Instagram from 25,000 to at Niyama as Middle East is one of our chosen out of 500 nominees in the MENA 160,000 (540%) and Facebook from 19,000 key strategic markets. Having been region. “This was a great validation for all my to 32,489 (71%),” Nijhawan says. successful in garnering extensive PR hard work and passion during my time at Le coverage for Niyama and helping Meridien Dubai Hotel & Conference Centre. Wave of change with the brand’s repositioning Hospitality in the Middle East has undergone strategy, my caliber and efforts were substantial transformation over the past few recognised by the group and the In less than a year, I years. While the industry has evolved, guest’s corporate office resulting in my managed to grow the social me- needs have also changed and become recent promotion.” more sophisticated. Immediate accessibility, dia following of Niyama Private mobile fixation, personalised experiences Strong roots Islands Maldives exponentially; and contradictory preferences are just some The choice of a career is Instagram from 25,000 to of the challenges that hotels face daily. inadvertently dependent on a very “However, this makes it more interesting good support system that may 160,000 (540%) and Facebook as I am always trying to find ways to be have been responsible for the from 19,000 to 32,489 (71%) more creative. When I am told something is challenging to achieve, I am even more determined to deliver results and rise to the challenge,” shares an excited Nijhawan.

Key challenges Moving from the comfort zone in Dubai to a totally different market may seem a rocky path to trod on but Nijhawan has her own story to reveal. “While the region was new to me, I was able to adapt very quickly; thanks to the complete support and empowerment entrusted in me by my General Manager, DOSM and the Corporate Office. Their confidence and trust instilled in me a great degree of motivation to execute my job responsibilities and deliver beyond their highest expectations. One doesn’t really stop working in an island and many times I find myself working 18 hours a day but I am not complaining as only few get the opportunity to live and work in paradise!” FAMILYALBUM MAY 2019 TravTalk 21 Sharjah promotes ecotourism at RTF The Sharjah Commerce and Tourism Development Authority (SCTDA) participated at the 11th Riyadh Travel Fair (RTF) to highlight tourism, cultural and leisure attractions in Sharjah and promote the emirate as one of the most significant local and international tourism destinations. Sharjah focused on ecotourism and outdoor activities with a strong emphasis on new branded hotel projects, in line with SCTDA’s commitment to promoting the emirate’s tourism market in the Arab markets. 22 TravTalk MAY 2019 HOTELS How green is your hotel? Iftikhar Hamdani, Cluster General Manager, Ramada Hotel and Suites Ajman, Ramada Beach Hotel Ajman & Wyndham Garden Ajman, has not only initiated sustainable projects but shared his findings with other stakeholders and clearly showed the profits it could reap in the industry.

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or the past few years, there working with Hamdani looked in the properties. One of the Glass over plastic Fhas been one voice com- into the types of wastage earlier projects since 2012 is the Plastic bottles have a very short municating and initiating sus- and found that a lot of water waste diverted from the landfill shelf-life but over the years, tainability projects in Ajman. is required to wash vehicles, at Ramada Hotel and Suites by various findings suggest that Iftikhar Hamdani, Cluster resulting in wastage. Hence, Wyndham Ajman. 2,190 tonnes one must replace them for General Manager, Ramada they compiled a programme of waste has been diverted from health reasons. He states, “We Hotel and Suites Ajman, to find the right party to assist the landfill year-on-year. are in the process of replacing Ramada Beach Hotel Ajman them in saving water. Last year, plastic bottles with glass bottles and Wyndham Garden Ajman, the transport department of the Soap for hope aiming to save financially and who listened, observed and three hotels started waterless This is a programme which create a campaign against did his research before execut- vehicle cleaning and saved needs no introduction as today plastic bottles. Currently, ing a process, today manages 272,000 litres of water. Hamdani and his team continu- Ramada Hotel and Suites by three properties reaping profits ously send over 240 kg of soap Wyndham Ajman’s annual for his owners whilst ensuring Biodiesel and waste to be sanitised and used in consumption of plastic bottles that sustainable methods are Another project which has underprivileged countries under is approximately 320,662 bot- Iftikhar Hamdani utilised for future generations. been very profitable is the oil Cluster General Manager, Ramada Hotel the ‘Soap for Hope’ programme. tles. With this campaign, there converted to biodiesel. The and Suites Ajman, Ramada Beach Hotel Another charitable programme will be no more plastic bottles Ajman & Wyndham Garden Ajman Waterless car cleaning main saving is the wasted oil, developed is the donation of at the hotel. Our 650 staff are Everything revolves around over 12,000 liters of which environs. The team developed over 400 kg of linen (including reusing reusable bags for water for cleanliness. Over would have just been thrown a method to convert and use it towels, bed sheets, pillows) from shopping instead of the years, the special team emitting more carbon to the as biodiesel which will be used 2014 onwards up to date. using plastic.”

24 TravTalk MAY 2019 HOTELS IHG rides on a rapid growth plan The InterContinental Hotels Group (IHG) has witnessed a steady growth in the Middle East over the past few years along with an increase in market share. Rajit Sukumaran, Chief Development Officer— Asia, Middle East and Africa (AMEA), IHG, shares an insight into the plans for the next five years.

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Could you share a brief brands in the Middle East, as about the strategic growth we grow by 29 per cent (by In the coming years, you will see a continued in the Middle East region number of rooms) over the next focus on mid-scale and our established brands in the over the past few years? three to five years, opening the InterContinental Hotels Group 37 hotels (9,325 rooms) in our Middle East, as we grow by 29 per cent (by number of established itself in the Middle pipeline in the Middle East. rooms) over the next three to five years East over 50 years ago and has since established itself as What are your thoughts on tional Vision 2030, we are seeing mid-scale branded accommo- a significant operator within the KSA seeking investment in positive investor sentiment, which dation as a result of increased region, with 91 hotels across the tourism sector? will see IHG build on its strengths regional travel and decreased six brands in the GCC, Levant IHG has a strong legacy in the within the country. cost of airline travel, IHG remains and Egypt. As the Middle East Kingdom of Saudi Arabia, home focused on the mid-market continues to grow as a busi- to our largest footprint in the There has been an segment. The Holiday Inn brand ness hub and tourist destina- GCC with 33 hotels currently increase in mid-scale family is well established in the Rajit Sukumaran tion, we are confident of our operating. The Kingdom also offerings across the region. Last year saw both the Chief Development Officer long-term growth in the region, makes up 32 per cent of our de- region over the past two landmark opening of the largest Asia, Middle East & Africa InterContinental Hotels Group having seen increased market velopment pipeline in the region, years with Dubai taking Holiday Inn hotel in the UAE, share over the last couple of offering incredible opportuni- a lead. What is the brand Holiday Inn Dubai Festival City, mum of 10 Holiday Inn Express years. In the coming years, you ties in terms of both domestic performance that you have as well as the management over 15 years. We have also will see a continued focus on and inbound tourism. Since the seen subsequently? development agreement with Al seen great interest in extend-stay mid-scale and our established inception of the Kingdom’s na- With the increasing demand for Hokair Group to roll out a mini- brand Staybridge Suites.

26 TravTalk MAY 2019 HOTELS Claviger unlocks the unexplored The GCC traveller is defined as a high spender who seeks exclusive and personalised travel experiences. A veteran in the field of sales and marketing in the hospitality sector, Ahmed Baki, Founder & CEO, Claviger, identified this segment and ventured out to establish his company which mediates business for this market.

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What does the term ficials as well as clients from the wholesalers, government, semi- expertise from various back- Claviger mean? private sector to experience ho- government, private, royalty, grounds and markets. There is The term Claviger means the tels in the US, Europe and Asia, incentive, luxury concierge in a good network of clients one who holds the key. We but accessibility to these kinds multiple markets. Our clients are with each team member believe that as the holder of the of clients was not easy. Initially, interested in our services due boasting about a wealth of key, we have gained access we identified this gap and saw to our experiences, know-how knowledge of the various to multiple segments in the a very good opportunity in the and network we have in this part markets we cater to. Having outbound market of the GCC market as we had the expertise of the world. What we actually multilingual speakers also mainly due to the fact that we of serving in multinational hotels started was to create the best helps us reach out to different cater to the main necessity of in the UAE. Thus came about talent, hence Claviger acquired markets seamlessly. the clientele language ‘Arabic’ – the vision for Claviger. As we and recruited top talent in the this provides an edge in the key celebrate three years, we have GCC market. Our assets are markets we are focused on. grown exponentially in terms of essentially our talents. We have our team as well as the number the best directors of marketing Our Vision Could you share the Ahmed Baki of clients we handle. in Riyadh, Jeddah, Kuwait, etc  Claviger is one of the fast- reason for venturing into Founder & CEO from different markets in the Claviger moving luxury hotel sales and a hospitality sales and What are the areas GCC. Today, we cover 100 per marketing consultancy, which marketing consultancy? luxury market from GCC for ho- managed by Claviger? How cent of the GCC countries where works as an extended arm of Having served in various posi- tels based in Europe, Asia and do you differentiate from we have great talent on ground. the sales and marketing team tions over the past 25 years in the US. Everyone was looking other players? at various properties based multinational hotel brands, I saw for luxury high-end clients such We work on multiple areas such Each person employed at outside the GCC countries an opportunity for the outbound as the senior government of- as corporate, travel agencies, Claviger comes with his/her Bleisure at ibis Jumeira Personalise your stay Situated in a mixed precinct of business and leisure, Cassia Phuket has gained popularity among visitors ibis Styles Dubai Jumeira Hotel is a uniquely from the GCC for its many offerings to discerning designed property connecting old and new Dubai. families by catering to their needs and requirements.

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ibis Styles Jumeira have have achieved 89 per cent assia Phuket, that two different views such Sriram Kailasam, Area continued to grow as it occupancy while we plan Ccaters to those who as garden and lagoon General Manager, Banyan caters well to the needs to touch 92 per cent this value personalisation at views consisting of Tree Phuket & Cassia of today’s traveller. Cel- year. For 2019, the hotel its best, has a total of one-bedroomed and two- Phuket shares, “Cassia ebrating three years, the will look at enhancing 309 suites and boasts of bedroomed suites. Phuket is an all-suite property has continued its its ranking on OTAs and hotel and more than the momentum of a good 85 social media platforms sum of its parts. We let per cent occupancy. by using new digital you custom-make your marketing techniques. stay your way – it’s our Muhammad Mujtaba We are encouraging our mantra. From breakfast Haider, General Manager, associates to gather in- to housekeeping and ibis Styles Dubai Jumeira, novative ideas, implement laundry to activities – pick Muhammad Mujtaba Haider states, “We have the the selected ones and what you like and stitch General Manager ibis Styles Dubai Jumeira biggest share from convert these into unique it together for your ideal UAE, India, CIS, Saudi guest experiences.” holiday! We celebrate all or travellers, acces- Arabia, France, Great travellers, from singles Fsibility of the property Britain, Germany, Turkey, The hotel is located at a to small families to plays a key role in terms Kazakhstan, Egypt, Italy, point juxtaposing new and tightknit friends, but of a repeat guest apart Oman, Ukraine, China old Dubai and is in close whether you’ve come from other necessities and the US. We might see proximity to Sheikh Zayed alone or with pals, we’ve to drive them to stay at a similar trend this year Road, La Mer Beach, Eti- got a great hangout zone Sriram Kailasam a specific property. The as well in nationality mix. had Museum and World Area General Manager for you to meet other like- mid-scale brands such as Over the past year, we Trade Centre. Banyan Tree Phuket & Cassia Phuket minded globetrotters.” EXHIBITIONS MAY 2019 TravTalk 27 Themed travel to take centre stage ITB China, to be held from May 15-17, 2019 in Shanghai, has witnessed an increase in the number of exhibitors from the Middle East this year. David Axiotis, General Manager, ITB China, shares his views on the future of Chinese travel.

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What will be the focus at to attract more Chinese travel- ITB China this year? The high demand from the Middle East lers at ITB China 2019, destina- In order to better understand tions and countries can learn the new demands of Chinese countries at ITB China 2019 is clearly reflected how to provide more individual travellers, we have defined of- in the large number of bookings with around 25 travel experiences, give better the-moment topics that will sig- exhibitors in total access to more online informa- nificantly impact the Chinese tion, make their destination travel and tourism industry. visa-free for Chinese travellers These are customised and reflected in the large number How will this year be and leverage all new media themed travel with special fo- of bookings with around 25 different from the last? platforms to engage and con- cus on island travel, adventure exhibitors in total. New exhibi- We have launched the ITB Chi- nect with Chinese travellers. travel, sports travel and culture tors include Iran Pardisan Tour na Buyers Circle in 2019. It is a travel. The ITB China Confer- & Travel Company, Jordan nationwide buyers’ community The Germany and Brand ence will feature dedicated Tourism Board, Qatar National for all professional Chinese USA pavilions will debut this sessions on customised and Tourism Council as well as travel buyers. In cooperation year. The rising demand for David Axiotis themed travel. The recognised General Manager methabook and TBO Holidays with Kairos Future and exclu- exhibition space by European ITB China travel think-tank, running from the UAE. Exhibitors from sively based on insights and destinations reflects the trend parallel to ITB China, will see How many Middle Eastern Iran, Iraq, Israel, Jordan, Qatar, data from our national Chinese of Europe as the number business leaders and experts countries will participate at Saudi Arabia and the United buyers’ community, we deter- one long-haul destination for from both China and abroad the event? Arab Emirates will highlight mine Chinese travel trends in Chinese tourists. The Italian share their expertise and ideas The high demand from the their tourism products at this our newly launched ITB China National Tourism Board will also on this year’s topic. Middle East countries is year’s ITB China. Travel Trends Report. In order have a major presence.