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Brainstorm Strategically Enhance the Mobile Experience Content Future-Facing Marketing 12 EXPERTS • 11 DISTINCT PHASES • 1 LAB TO FUTURE-PROOF YOUR MARKETING Brainstorm Create Your Content Strategically Community Visibility Enhance the Mobile Differentiate Discover Experience Your Company Evolving Trends Prepare your team for the future with Geniecast LiveLabs. www.geniecast.com 844-987-6505 Geniecast LiveLabs Learn how Geniecast’s LiveLabs: Future-Facing Marketing can prepare your company for long-term success. Watch these videos from marketing experts for a sneak peek of what will be covered in Geniecast LiveLabs: Understand how customer experience can differentiate your company from competition Create a social care philosophy Detect customer trends, sentiment and mood 1 2 Learn from The Experts How To Get Started With Robotics And Artificial Incasting Intelligence How to Spot a Trend Nate Riggs MarTech And A Data Strategy Cate Trotter Tom Johnson Steve Hausman - Formulate a results-focused - Understand the business to - See how the advances in - Discover how trends media strategy that you can consumer MarTech landscape robotics effect current industry emerge and evolve actually execute - Identify a phased approach to - Structure your thinking for - Uncover the tools and - Select and set up a mini-studio building a MarTech stack future business planning places to find the most useful in a spare office or conference source information, both room - Build a data strategy - Consider the implications online and in the real world while proving the business advanced tech will have on - Brainstorm strategically- case to the organization current social, cultural, and - Learn to process focused content ideas and map business practices information in order to them to the customer life cycle uncover key insights Elevate Your Brand With How To Unify The Digital Customer Service: The Your Internet Of Things Live Streaming Marketing Experience Last True Differentiator Strategy – How’s It Going? Sabrina Cadini Amahl Williams Dan Gingiss John Rossman - Define Customer Experience - Research IoT strategies - Identify the appropriate - Enhance the mobile experience for those customers and how your company benefits to reinvent the customer livestreaming platform for your from it campaign increasingly including mobile in experience, drive operational their purchase process improvement, and launch - Create an irresistible profile - Differentiate your company new business models to start attracting your target - Learn how to overcome from competitors through audience, engage with others the marketing challenge of Customer Experience strategy - Formulate key questions to create your community the cross-device journey - to ask in evaluating your IoT beginning on a smartphone - Improve your approach through opportunity - Learn the how-tos of live and jumping to a PC or tablet delving into examples of offline broadcasting - checklist, gear, and online customer experience tools, tips and actionable takeaways Mastering the Art of The Secret Sauce for This Is NOT Just A Game: VR Content Creation Social Media and Content Gamification And Sarah Hill Influencer Marketing Shinjini Das Marketing Success Marketing Strategy Drew Neisser Michael Solomon - Identify the necessary types - Recognize the purpose of capture equipment and and ROI value of influencer - Understand the 6 keys to - Create and leverage positional microphones marketing vs. paid advertising success for social media in 2017 gamification principles for options your marketing strategy to - Understand which stitching, - Work on strategies to get engage your customers and - Align individual business achieve greater ROI editing, and post-processing objectives with target content consumed instead of softwares are required to ignored influencers to grow visibility of - Harness customers’ create these stories content - Focus on helpful metrics enthusiasm for new product - Create content across digital while ignoring unnecessary development, motivate your mediums to reach global information employees, and empower audiences via influencers your sales force platforms 3 4 A Full-Service Experience Table of Contents Learn From the Experts .................................................................3 All Geniecast LiveLabs include a premium Video: Live Streaming, Growth of Video..................................7 production services package including: Content: VR, AI, Storytelling........................................................11 Data: Personalization, Data Strategy.......................................13 Dedicated account management Mobile First/Mobile Only ..............................................................15 isibility is one aspect of marketing that won’t V change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. Focus is Technical support Paid Promotion: Influence Marketing......................................17 crucial—and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a Registration, attendee management, Automation: Bots, AI, & Machine Learning.............................19 massive undertaking to discern valuable information and reporting from the volume of data available. How do you stay focused, create conversations, and increase Customer Experience: Online & Offline...................................21 conversions? It’s a big question, but paying attention CONTACT US OR SCHEDULE A DEMO to what’s on the horizon can offer insights. This [email protected] LiveLab highlights 10 predictive trends for the 2017 ph 844-987-6505 year in marketing. Social Media: Content Marketing Success.............................23 Additional Options for Your Team’s Needs............................25 5 6 Incasting: Why Modern Businesses Must Think And Act Like Production Companies (And How To Do It) with Nate Riggs A study by Business Insider reports that just over 86 million people in the U.S. now watch video on their mobile phones, while Cisco’s Visual Networking Index projects that by 2018, video traffic will account for FOR MARKETING, SOCIAL MEDIA, SALES TEAMS & 79% of all consumer traffic on the web. VIDEO: This change in consumer behavior is not so much a ‘trend’ as it is a seismic shift that has been building momentum over Embrace video disruption the last 10 years fueled by disruptive and begin to think and act technology. like media companies Formulate a results-focused media strategy The use of video grew in 2016, but seems set to explode in 2017. Why? Because it’s just that Nate Riggs is a seasoned inbound marketing strategist and the that you can actually execute effective! Want more reach? Use video. Want more leads? Use video. Want more sales? You Founder and CEO of NR Media Group. He’s helped a wide range got it: Use video. Short videos are best when they catch attention but don’t waste time; if of leading brands adopt new ideas and technologies that evolve you make them an engaging series, they bring consumers back for more. 1 their marketing programs to meet the needs new generations of internet-savvy consumers. Select and set up a mini-studio in a spare office or conference room Nate has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many Brainstorm strategically-focused content others. He is also a Professional Member of the National Speakers ideas and map them to the customer life cycle Association. His passion project is teaching on the marketing faculty at the Ohio University College of Business where he has built the school’s first approved curriculum on inbound marketing and sales (MKT4300- 100). His course produces between 180-250 inbound certified students each year. In the Spring of 2016, Nate will be working to expand the certification training to include HubSpot Certification and Practicum. 7 8 Elevate Your Brand With Live Streaming with Sabrina Cadini Is live streaming something that you would like to incorporate into your FOR MARKETING MANAGERS marketing strategy but you don’t know how? Or maybe you’re scared to VIDEO: be in front of the camera? Or maybe, you’ve been using live streaming for a Learn how to incorporate while but don’t see results? livestreaming into a marketing campaign Identify the appropriate livestreaming If you used Facebook Live, Periscope, or one of the many other livestreaming platforms and An award-winning event and wedding designer and planner, platform for your campaign tools in 2016, expect to use it more in 2017. “Live video is the cure for synthetic content,” Sabrina Cadini provides coaching and consulting programs to says Tessa Wegert, “and brands that embrace the opportunity to take consumers inside wedding entrepreneurs who are either starting out or want to their factories and test kitchens, to their photo shoots and runway shows, and backstage at elevate their brand and become more profitable. Each program focuses on the business vision, pricing structure, sales and Create an irresistible profile to start the concerts and events they’ve been sponsoring for years will be rewarded with increased marketing, online presence, and the ideal work-life balance that attracting your target audience, engage with 1 loyalty and affinity.” increases productivity. others to create your community Sabrina is also an avid and successful live broadcaster. Her workshops
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