Future-Facing 12 EXPERTS • 11 DISTINCT PHASES • 1 LAB TO FUTURE-PROOF YOUR MARKETING

Brainstorm Create Your Content Strategically Community Visibility

Enhance the Mobile Differentiate Discover Experience Your Company Evolving Trends

Prepare your team for the future with Geniecast LiveLabs.

www.geniecast.com 844-987-6505 Geniecast LiveLabs

Learn how Geniecast’s LiveLabs: Future-Facing Marketing can prepare your company for long-term success.

Watch these videos from marketing experts for a sneak peek of what will be covered in Geniecast LiveLabs:

Understand how customer experience can differentiate your company from competition

Create a social care philosophy

Detect customer trends, sentiment and mood

1 2 Learn from The Experts

How To Get Started With Robotics And Artificial Incasting Intelligence How to Spot a Trend Nate Riggs MarTech And A Data Strategy Cate Trotter Tom Johnson Steve Hausman

- Formulate a results-focused - Understand the business to - See how the advances in - Discover how trends media strategy that you can consumer MarTech landscape robotics effect current industry emerge and evolve actually execute - Identify a phased approach to - Structure your thinking for - Uncover the tools and - Select and set up a mini-studio building a MarTech stack future business planning places to find the most useful in a spare office or conference source information, both room - Build a data strategy - Consider the implications online and in the real world while proving the business advanced tech will have on - Brainstorm strategically- case to the organization current social, cultural, and - Learn to process focused content ideas and map business practices information in order to them to the customer life cycle uncover key insights

Elevate Your With How To Unify The Digital Customer Service: The Your Internet Of Things Live Streaming Marketing Experience Last True Differentiator Strategy – How’s It Going? Sabrina Cadini Amahl Williams Dan Gingiss John Rossman

- Define Customer Experience - Research IoT strategies - Identify the appropriate - Enhance the mobile experience for those customers and how your company benefits to reinvent the customer livestreaming platform for your from it campaign increasingly including mobile in experience, drive operational their purchase process improvement, and launch - Create an irresistible profile - Differentiate your company new business models to start attracting your target - Learn how to overcome from competitors through audience, engage with others the marketing challenge of Customer Experience strategy - Formulate key questions to create your community the cross-device journey - to ask in evaluating your IoT beginning on a smartphone - Improve your approach through opportunity - Learn the how-tos of live and jumping to a PC or tablet delving into examples of offline broadcasting - checklist, gear, and online customer experience tools, tips and actionable takeaways

Mastering the Art of The Secret Sauce for This Is NOT Just A Game: VR Content Creation Social Media and Content Gamification And Sarah Hill Influencer Marketing Shinjini Das Marketing Success Drew Neisser Michael Solomon

- Identify the necessary types - Recognize the purpose of capture equipment and and ROI value of influencer - Understand the 6 keys to - Create and leverage positional microphones marketing vs. paid success for social media in 2017 gamification principles for options your marketing strategy to - Understand which stitching, - Work on strategies to get engage your customers and - Align individual business achieve greater ROI editing, and post-processing objectives with target content consumed instead of softwares are required to ignored influencers to grow visibility of - Harness customers’ create these stories content - Focus on helpful metrics enthusiasm for new product - Create content across digital while ignoring unnecessary development, motivate your mediums to reach global information employees, and empower audiences via influencers your force platforms

3 4 A Full-Service Experience Table of Contents

Learn From the Experts ...... 3 All Geniecast LiveLabs include a Video: Live Streaming, Growth of Video...... 7 production services package including: Content: VR, AI, Storytelling...... 11

Data: Personalization, Data Strategy...... 13

Dedicated account management Mobile First/Mobile Only ...... 15 isibility is one aspect of marketing that won’t V change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. Focus is Technical support Paid : Influence Marketing...... 17 crucial—and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a Registration, attendee management, Automation: Bots, AI, & Machine Learning...... 19 massive undertaking to discern valuable information and reporting from the volume of data available. How do you stay focused, create conversations, and increase Customer Experience: Online & Offline...... 21 conversions? It’s a big question, but paying attention CONTACT US OR SCHEDULE A DEMO to what’s on the horizon can offer insights. This [email protected] LiveLab highlights 10 predictive trends for the 2017 ph 844-987-6505 year in marketing. Social Media: Content Marketing Success...... 23

Additional Options for Your Team’s Needs...... 25

5 6 Incasting: Why Modern Businesses Must Think And Act Like Production Companies (And How To Do It) with Nate Riggs

A study by Business Insider reports that just over 86 million people in the U.S. now watch video on their mobile phones, while Cisco’s Visual Networking Index projects that by 2018, video traffic will account for FOR MARKETING, SOCIAL MEDIA, SALES TEAMS & 79% of all consumer traffic on the web. VIDEO: This change in consumer behavior is not so much a ‘trend’ as it is a seismic shift that has been building momentum over Embrace video disruption the last 10 years fueled by disruptive and begin to think and act technology. like media companies

Formulate a results-focused media strategy The use of video grew in 2016, but seems set to explode in 2017. Why? Because it’s just that Nate Riggs is a seasoned inbound marketing strategist and the that you can actually execute effective! Want more reach? Use video. Want more leads? Use video. Want more sales? You Founder and CEO of NR Media Group. He’s helped a wide range got it: Use video. Short videos are best when they catch attention but don’t waste time; if of leading adopt new ideas and technologies that evolve you make them an engaging series, they bring consumers back for more. 1 their marketing programs to meet the needs new generations of internet-savvy consumers. Select and set up a mini-studio in a spare office or conference room Nate has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many Brainstorm strategically-focused content others. He is also a Professional Member of the National Speakers ideas and map them to the customer life cycle Association.

His passion project is teaching on the marketing faculty at the Ohio University College of Business where he has built the school’s first approved curriculum on inbound marketing and sales (MKT4300- 100). His course produces between 180-250 inbound certified students each year. In the Spring of 2016, Nate will be working to expand the certification training to include HubSpot Certification and Practicum.

7 8 Elevate Your Brand With Live Streaming with Sabrina Cadini

Is live streaming something that you would like to incorporate into your FOR MARKETING MANAGERS marketing strategy but you don’t know how? Or maybe you’re scared to VIDEO: be in front of the camera? Or maybe, you’ve been using live streaming for a Learn how to incorporate while but don’t see results? livestreaming into a marketing campaign

Identify the appropriate livestreaming If you used Facebook Live, Periscope, or one of the many other livestreaming platforms and An award-winning event and wedding designer and planner, platform for your campaign tools in 2016, expect to use it more in 2017. “Live video is the cure for synthetic content,” Sabrina Cadini provides coaching and consulting programs to says Tessa Wegert, “and brands that embrace the opportunity to take consumers inside wedding entrepreneurs who are either starting out or want to their factories and test kitchens, to their photo shoots and runway shows, and backstage at elevate their brand and become more profitable. Each program focuses on the business vision, structure, sales and Create an irresistible profile to start the concerts and events they’ve been sponsoring for years will be rewarded with increased marketing, online presence, and the ideal work-life balance that attracting your target audience, engage with 1 loyalty and affinity.” increases productivity. others to create your community

Sabrina is also an avid and successful live broadcaster. Her workshops and trainings help entrepreneurs and small business owners in any industry incorporate live streaming into their Learn the how-tos of live broadcasting strategy. She will teach you how to attract and - checklist, gear, tools, tips authentically engage with the right audience, gain confidence, repurpose content, and promote your business with outstanding results, regardless of the live streaming option (Periscope, Facebook, etc.) you choose.

9 10 VR Content Creation with Sarah Hill

Creating VR video is a messy process that sometimes FOR MARKETING TEAMS requires more than half a dozen different software programs. CONTENT: Develop strong Virtual Reality content

Identify the necessary types of capture With the rise of Oculus from Facebook and an ever-growing number of mobile VR solutions CEO and Chief Storyteller for StoryUP VR, a Virtual Reality Journalism equipment and positional microphones for both filming and consuming, this trend seems like a big deal. Whether we feel its impact startup. A former interactive news anchor, Sarah’s team pioneered in 2017 is still in question, though, as the technology is still new enough to scare of all but the use of video chat during a live broadcast and was the first person the earliest of adopters. Yet, those who make the VR investment in 2017 likely will see a solid to use a Google Hangout during a television newscast. Sarah has payoff down the road. 1 more than 20 years in the broadcasting industry. She is a 12 time Mid- Understand which stitching, editing, and America Emmy, National Sigma Delta Chi, NAB Service to America & post-processing softwares are required to National Edward R. Murrow award winner for feature reporting. create these stories

Sarah likes to create with what she calls “Human Media”, the transition of communication from a text based to face to face environment. When she’s not in a video chat, she’s creating stories in virtual reality around the world. Most recently, her team allowed viewers to step inside the story in Zambia to better understand a group of people who have to crawl on the ground because they lack mobility. StoryUP’s program, Honor Everywhere, allows terminally ill and aging Veterans to see their memorial in Virtual Reality. Sarah is the mother of two teenagers, three if you count her husband. She’s a professional jokester. Don’t eat her powdered donuts.

11 12 How To Get Started With MarTech And A Data Strategy with Tom Johnson

It is difficult to make sense of the complicated and confusing MarTech landscape. This presentation will identify FOR MARKETING LEADERS foundational tools for helping DATA: organizations crawl and walk to benchmark learning while keeping an eye on the tech stack Make sense of the required for your company to run complicated and confusing with the industry leaders. MarTech landscape

Understand the business to consumer Thanks to software that can report and consolidate the everyday deluge of data points, Tom Johnson is a San Francisco-based marketing and technology MarTech landscape 2017 will likely be the year that digital marketing data collection finally comes into its own. expert with over 20 years of experience bridging BtoC objectives Expect to see the rise of “first-party data,” says marketing specialist Christopher Walker, and emerging technology solutions. He is a contributor to Forrester “specific data held within a company that is not shared by anyone else and is used to gain reports and has participated in a variety of Bay Area MarTech panel discussions; in addition, he has spoken at the AMA and PostMedia Identify a phased approach to building insight into customer profiles and combined with third-party data as required.” Marketing conferences and is a regular speaker at IBM’s Amplify conference. a MarTech stack Practice Director Nick Evans predicts that, “Marketers will increase investment in data and 1 analytics to drive value from customer data.” Tom consults day-to-day in the CRM, MarTech and Data Strategy space with a range of clients from large CPG organizations to Bay Area start-ups. He advises companies, guiding them to successfully Build a data strategy while proving the leverage technology in our current environment of “Big Data” and business case to the organization machine learning. Tom’s expertise stems from the common problem most marketers are trying to solve: what technology and data strategy is right for my business goals? Tom demystifies the technology landscape and makes sense out of the tech sales promises. Ultimately, he boils down the hype and confusion of technology and data into simple laymen’s terms and solutions.

13 14 How To Unify The Digital Marketing Experience with Amahl Williams

Companies struggle to bring solutions to common marketing pain points. One way to approach these issues is to focus on the FOR MARKETING & SALES TEAMS intersection of marketing and MOBILE: sales (smarketing) to bring a comprehensive perspective that turns old-school siloed systems Develop complex integrated into multichannel models that marketing and business increase ROI. development programs

Enhance the mobile experience for those First it was mobile-friendly. Then it became mobile-first. Now comes mobile-only as Zenith Amahl Williams has spent his career developing complex integrated customers increasingly including mobile in forecasts 75 percent of internet use will be mobile in 2017. What does this mean? If you want marketing and business development programs for large , their purchase process—browsing products, Google search traffic, and happy website visitors, you need to got on board the Accelerated media and telecom organizations. As Vice President of Business researching locations, or making in-app Mobile Pages (AMP) Project and make sure your site is mobile optimized. 1 Development for Pluris Marketing, Amahl is responsible for sales and purchases marketing processes at Pluris and helping clients exceed their own marketing and sales goals. Amahl is a seasoned marketing executive with experience at Verizon, Aberdeen and uberVU. Learn how to overcome the marketing Prior to joining the team at Pluris, Amahl led Business Development at challenge of the cross-device journey - PureB2B where he focused on the intersection between marketing and beginning on a smartphone and jumping sales and was responsible for managing the growth and success of the to a PC or tablet business development team. Amahls expertise spans traditional and non-traditional marketing channels and he has particular expertise in , mobile, and cloud. Amahl holds a B.S. in Marketing and MIS from Nichols College. He is a proud board member of One Submerse your team in best practices for Good Act and the Nichols College Board of Advisors. syncing communications and the customer experience across channels

15 16 Mastering the Art of Influencer Marketing with Shinjini Das

Hard-selling is a thing of the past, and today’s rapidly innovative business climate requires an authentic soft-sell of products and services via FOR MARKETING TEAMS influencer marketing, which generates more than twice the PAID PROMOTION: sales of paid advertising—just another reason to invest in this Appreciate the ROI value new-age marketing. of influencer marketing

Recognize the purpose and ROI value Already surging in 2016, influencer marketing will continue to evolve throughout 2017. The Shinjini Das, The Go-Getter Girl!, is the Founder and CEO of The Das of influencer marketing vs. paid Continators predict, “B2B organizations will finally start to adopt influencer marketing tactics Media Group, global millennial influencer, strategic trilingual television advertising options like LinkedIn thought leadership, social media influence, and content marketing tactics.” personality, keynote speaker, impact-driven industrial engineer, and Search Engine Watch predicts the rise of micro-influencers who are “creating the type of Huffington Post contributor with a global social media following of content that grabs a consumer’s attention–and they’re able to much more authentically 96K+ and interviews on ABC, CBS, NBC, FOX, Sirius XM, and Business Insider. She considers it an authentic privilege to impact her global Align individual business objectives 1 connect with their followers.” audiences, share her thoughts on broadening access to global girls’ with target influencers to grow visibility education with INC. Magazine, and to have been profiled in Forbes of content Magazine as a 24-year-old American CEO.

Shinjini was honored to have been invited to moderate a panel at the 2016 Commission on the Status of Women at the United Nations Create content across digital mediums Headquarters in recognition as a Global Hero for her internationally to reach global audiences via influencers recognized advocacy work to empower women. Shinjini was invited platforms to co-author an upcoming book and share her entrepreneurship strategies for effective business-building.

17 18 Robotics And Artificial Intelligence with Steve Hausman

In a very short time, robots will become ubiquitous. FOR THE ENTIRE TEAM In the future, they will be combined with advances in AUTOMATION: artificial intelligence to become intelligent assistants that may Understand the impact of even supplant traditional jobs. robotics and automation on the business world

See how the advances in robotics effect As more consumers communicate with brands via social media and messaging apps, Dr. Steven Hausman is a trained scientist and professional speaker who current industry the need for brands to respond to would-be customers in a timely manner has grown can unleash the potential for innovation in your organization when increasingly important. Chatbots, which use both artificial intelligence and machine he gives you a glimpse of the future, conveys the excitement of new learning, according to CMO Jes Stiles, “allow you to have personalized 1–1 conversations at technologies, and explains what they might mean for your business. Structure your thinking for future scale, opening up a whole new audience who does not wish to connect with brand over Advances in technology will affect the business world in ways 1 business planning email or download an app.” that we cannot imagine. For example, the use of robots will alter employment levels and how jobs will be learned and structured, 3D In addition to powering chatbots, artificial intelligence (AI) and machine learning are, printing technology will cause shifts in manufacturing capabilities, according to marketing consultant David Daniels, “impacting personalization, with solutions regenerative medicine will heal and rebuild our bodies and alter Consider the implications advanced tech that are leveraging customer behaviors to learn from them and predict the new best offers medical care practices, and artificial intelligence will manage many will have on current social, cultural, and of our businesses. Self-driving cars may do away with the need for business practices to present to customers.” Expect to see and hear a lot more about these two intertwined car services and taxicabs and may drastically decrease insurance 1 trends in 2017. company revenues. Indeed, entire countries and economies will be transformed such that we will be forced to alter rapidly our business strategies. The key to adapting to, and profiting from, these coming changes is to understand them.

19 20 Customer Service: The Last True Differentiator with Dan Gingiss

Everything is becoming a commodity these days. Smart companies understand that FOR ANY CUSTOMER-FACING DEPARTMENTS the real battle is being fought over customer experience, CUSTOMER EXPERIENCE: because a truly memorable customer experience is very Ensure your company can hard to copy. So how do you differentiate itself in a get started? sea of competitors

Define Customer Experience and how Customer experience is the heart of marketing for every industry. While it has always Dan’s career has consistently focused on delighting customers, your company benefits from it been a marketing focus, today’s businesses—at least the successful ones—have embraced and has spanned multiple disciplines including marketing, digital customer-centric philosophies to create effective marketing strategies and positive digital experience, social media, customer service, loyalty programs, and transformations. 2 product management. Differentiate your company from Dan is currently the Head of Digital Marketing for a Fortune 100 competitors through Customer healthcare company, where he oversees social media marketing and Experience strategy customer service strategy, SEO and paid search, and e-mail marketing. Previously, Dan was the head of Digital Customer Experience and Social Care at Discover Card, where he led the design and customer experience of the company’s flagship website, and played a key role Improve your approach through delving into in the company winning its first J.D. Power Award for “Highest in examples of offline and online customer Customer Satisfaction.” experience and actionable takeaways

Dan also co-hosts the Focus on Customer Service podcast, where he interviews brands which are renowned for outstanding customer service in social media, garnering tips and best practices. The podcast is available on iTunes, Stitcher, and SoundCloud.

21 22 The Secret Sauce for Social Media and Content Marketing Success with Drew Neisser

Everyone is trying social media, but only a few FOR SOCIAL MEDIA TEAMS savvy practitioners are SOCIAL MEDIA: reaping the rewards. Develop a proven path to social media success

Understand the 6 keys to success for We need to change the way that we think about social media. Social media strategies Drew Neisser is founder and CEO of Renegade, the NYC-based marketing social media in 2017 should market less and sell more. Often, brands use social media to blast highly generic agency that helps CMO’s find innovative ways to cut through. Drew is a content—content that people are ignoring. Social media should be personalized too, and recognized authority on non-traditional marketing techniques, having won innumerable awards for creativity and campaign effectiveness. He is the it’s not too hard to accomplish. Use social media for the frontline marketing of sales and author of a new book, “The CMO’s Periodic Table: A Renegade’s Guide to 2 Work on strategies to get content services. Use it to engage with consumers, not blast messages. Marketing” that features insights from 64 marketing luminaries. Ranked consumed instead of ignored among “50 Thought Leaders over 50” in 2015 and 2014 by Brand Quarterly, Drew is a prolific blogger for a long list of online publications including Forbes, FastCompany, MediaPost, CMO and more.

He has interviewed over 150 top marketers in the last few years, many of whom Focus on helpful metrics while ignoring have been featured in his CMO of the Week column on Social Media Today. A unnecessary information frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline and CNBC. Drew’s creative accomplishments include naming and launching the Toughbook for Panasonic, conceiving the award-winning HSBC BankCab program, developing PerkZone for Time Warner Cable, dreaming up the Panasonic TrafficCam and writing numerous taglines. These include “Where Family Comes First.” for Family Circle Magazine, “Like Money. Only MAGIC.” for Magic by Magic Johnson prepaid MasterCard, “Fire things up,” for Toasted Head wine and “Great tech support. Good karma.” for iYogi.

23 24 How to Spot a Trend with Cate Trotter

MARKETING MANAGERS

ADDITIONAL OPTIONS: Get a crash course in spotting and forecasting trends to Identify and act on upcoming identify and act on upcoming opportunities before trend opportunities before competitors. This practical competitors yet inspirational session will enhance your skills while changing long-term thinking. Learn the core business strategies for leveraging IoT Discover how trends emerge and evolve in your business Cate Trotter is an experienced and engaging speaker who delivers public and private presentations all over Europe. She heads up Insider Trends, a London-based retail trend consultancy that helps global brands create world-leading and profitable retail spaces. It does this Uncover the tools and places to find the by clarifying what’s coming next in the world of retail, and what clients most useful source information, both online Cultivate a robust employee can do to get ahead of their competitors. and in the real world Cate regularly presents to groups of all sizes, and to brands such as Unilever, Chanel, Absolut Vodka, Marks and Spencer, Philips, social media program B&Q, DeLonghi and Lego. She is used to presenting to senior team Learn to process information in order to members–Chief Executives, Managing Directors, General Managers uncover key insights and Presidents of global companies are often present for her talks.

Cate specializes in navigating complicated subjects and boiling them down into a handful of powerful takeaways.

25 26 Your Internet Of Things Strategy – How’s It Going? Inside Out Marketing: Employees As Brand Ambassadors with John Rossman with Daniel Lemin

Learn the core business strategies for leveraging IoT Perfect for B2B and B2C in your business and see how audiences alike, Inside Out other innovative companies are Marketing explores the applying these strategies. Get rationale for building and an overview of how a company cultivating a robust employee like Amazon organizes for key social media program that innovations and programs. takes companies from good Build strategy and clarity the to great. Amazon way!

Research IoT strategies to reinvent the Build employee advocacy programs John Rossman is the author of The Amazon Way book series, and a customer experience, drive operational Daniel Lemin is a respected authority on the reputation industry. Managing Director at Alvarez and Marsal. Mr. Rossman is an expert at improvement, and launch new An early Google hire, Lemin was one of the first pioneers to realize business models crafting and implementing innovative and digital business models and the importance, impact, and power of online ratings and reviews on Create a sense of urgency for employees capabilities, including internet of things. He is a sought-after speaker small businesses and the ongoing struggle business owners have to start these programs in their own on creating a culture of operational excellence and innovation. with their online reputations. He is the author of the bestselling book “Manipurated.” departments Prior to A&M, John was an executive at Amazon where he launched the Formulate key questions to ask in third party selling platform, and ran the merchant services business. evaluating your IoT opportunity Lemin is an acknowledged expert on digital marketing, public Mr. Rossman’s blog is The Amazon Way. relations, and reputation management and is a consultant for prominent Fortune 500 companies, including Nestle USA, Procter & Explore one of the fastest-growing and Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy. most dynamic areas of social media today, Learn how low-bureaucracy companies one of the most important topics to include organize and execute lean projects, so Lemin is also a senior strategist with the consulting firm Convince & in a digital marketing conference agenda they can test and get to market faster Convert, a regular contributor to the Convince & Convert marketing blog, rated the number one content marketing blog in the world, and a frequent speaker at industry events and trade shows.

27 28 Companies Working with Geniecast What Clients Are Saying

As a small business working in a competitive industry, Twain Financial is constantly striving to improve our customer service. We engaged Geniecast, specifically Shep Hyken, to provide a training through their platform. The feedback from the 40 employees who attended the session was overwhelmingly positive. The location worked great – just walking into our conference room for an hour -, the technology and interaction with the Genie was seamless and the presentation provided meaningful benefit that will be used at our company going forward. We are currently working with Geniecast to schedule a second training focusing on sales techniques. We highly recommend the platform. Jill Office Manager Twain Financial

We had such a powerful meeting with Sue, she I was thrilled with the new knowledge our team really is an amazing human. The Geniecast was gained from David’s presentation. His discussion great! Robin had everything set up in her house has led to numerous task forces addressing and so we were ready to go for Sue. outdated procedures, and new initiatives that we feel will create improvements to our success rates, Carly retention rates, and the experience our employees YPO Chapter Member have in our companies. Matthew National Services Group

The Thought Leadership Labs were a The Geniecast Team produced a top-notch event wonderful success and a large part of that for our sales team, and the two-way video format was due to your team. Thank you for all for made for a personal and engaging experience for the excellent work! everyone.

Brandy Walt Events Planner, Corporate Services Director of Sales YPO Cox Media

29 30 Works Cited Contact Us [email protected] ph 844-987-6505 1 Mansfield, Matt. “Top Marketing Trends And Predictions For 2017 (Infographic And Analysis)”. NewCo Shift. N.p., 2016. Web. 24 Apr. 2017.

2 Newman, Daniel. “The Top 10 Trends Driving Marketing In 2017”. Forbes.com. N.p., 2016. Web. 24 Apr. 2017.

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