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Telangana Tourism Positively Transforming Telangana Tourism | 1 Telangana Tourism Positively The Federation of Telangana and Andhra Pradesh Chambers of Transforming Commerce and Industry Incredible 10 India 16 Promotional Activities of Ministry of Tourism, Govt of India: CONTENTS Eco Tourism 29 Religious Tourism 36 Heritage Tourism 38 MICE Tourism 40 Medical Tourism 42 New Ventures and Promotional Activities 44 RESEARCH TEAM 18 Telangana Tourism Telangana Arts and Crafts 46 Head Transformation Suggestions 48 Mrs. T. Sujatha Joint Director Cultural Tourism TSTDC Activities 50 Team Annexures 55 Ms. S. Sai Ankitha Mrs. Radha Kumari Mr. Srikanth K Design Mr. Srinivas Arroju 26 2 | Telangana Tourism Telangana Tourism | 3 4 | Telangana Tourism Telangana Tourism | 5 I am very happy that FTAPCCI, in association with GPS is organizing a I am extremely happy that FTAPCCI, in association with GPS and three day “Tourism Conclave” from 28th to 30th June 2018. the support of Department of Tourism and Culture, Government of Telangana is organizing three day “Tourism Conclave” from June 28th The global potential of tourism for socio-economic development is to 30th, 2018 at Hyderabad. widely recognized and celebrated through World Tourism Day by all the countries. With more than one billion international tourists now As the world prepares to adopt a new sustainable development agenda, traveling the world each year, tourism has become a powerful and tourism should be recognized for its ability to create jobs, promote local transformative force that is making a genuine difference in the lives of culture and products and champion the conservation and sustainable millions of people. use of marine and terrestrial habitats. Telangana, the 29th State of India has a glorious history of at least two Telangana, being youngest State of the country is gradually tapping all thousand five hundred years or more. The state topographically and its potential resources for achieving double digit growth consistently. historically has a variety of attractions including hills, wildlife, forests, Tourism is one of the potential sectors the strengths of which are largely forts and temples. Telangana region has a rich cultural heritage and remained untapped and unknown to people in India and abroad. is known for its rich history, architecture and culture. This region has all required qualities for emerging as a potent tourist destination in Tourism Conclave aims to project the opportunities in tourism sector of India. Telangana State and to popularize the various tourists’ attractions in the State both nationally and internationally. In recent past, The State has become a major attraction for medical tourism and also business tourism with the promotion of MICE and FTAPCCI, being an apex industry body in the State is always in the development of convention centres. The government is focusing on forefront to work closely with the government for the benefit of investors, promoting other areas of tourism such as eco-tourism, tribal tourism, entrepreneurs, policy makers and all the stakeholders throughout the heritage tourism and educational tourism by building necessary supply chain of a sector/industry. infrastructure. The “Tourism Conclave” will be organized on a bi-yearly basis to make The conclave aims at highlighting the various opportunities in the it more outcome-oriented by following up with the MOUs entered during Tourism Sector of Telangana and brings together various stakeholders the conclave. in the country to facilitate the investments into the Sector. I am pleased that the Research team of FTAPCCI has brought out a I extend my warm welcome to all the participants and the government comprehensive report on Telangana Tourism which gives a glimpse of officials of various States and the officials of participant countries and Tourism Sector of Telangana - various tourists’ locations in the State wish them a very successful time. and details of ongoing and new projects of Tourism. I congratulate the Research Team of FTAPCCI for coming up with a comprehensive report on the Tourism Sector in Telangana. Sanjay Kapoor Gowra Srinivas Secretary General President 6 | Telangana Tourism Telangana Tourism | 7 Introduction ourism sector is economically 1974, 500 million in 1992 and 700 Timportant for any country million in 2001. and more so for the developing The number is expected to reach countries. Tourism brings money 1.5 million by 2020 and receipts are to the cities and countries, expected to cross $ 200 billion. The provides jobs for local residents, tourism sector contributes about brings growth to the region by way 10% of Global GDP and provides of improvement in infrastructure one job in every 10 to 11 jobs. facilities and is an important source of foreign exchange earnings. There has been a paradigm shift in the international tourism in the Tourism ability to generate revenue last one and half decades with the to preserve, build and maintain emergence of new technology as national heritage, local culture, well as shift in world economies. craft, textiles as well as customs While Western European and and traditions, fairs and festivals, American countries continues to architecture is well established. dominate market share, the Asia Tourism revolution has swept pacific region has shown a higher the world from 1960’s. Number trajectory of growth with China of tourists leaving their homes emerging as a leading player- both worldwide was 100 million in 1964 inbound and outbound travel. and it increased to 200 million in 8 | Telangana Tourism Telangana Tourism | 9 Contribution of Travel and Tourism to GDP Table 1.1 Year Value (% share of GDP) Incredible India 2006 9.6 Early Development 2007 10.1 2008 10 he first conscious and organized efforts to 2009 9.6 Tpromote tourism in India were made in 1945 2010 9.2 when a committee was set up by the Government 2011 9.2 under the Chairmanship of Sir John Sargent, the then Educational Adviser to the Government of India 2012 9.2 (Krishna, A.G., 1993). Thereafter, the development 2013 9.2 of tourism was taken up in a planned manner in 1956 coinciding with the Second Five Year Plan. 2014 9.2 The approach has evolved from isolated planning of 2015 9.4 single unit facilities in the Second and Third Five Year Plans. The Sixth Plan marked the beginning 2016 9.5 of a new era when tourism began to be considered a 2017 9.4 major instrument for social integration and economic (Source: www.knoema.com ) development. The tourism activity gained momentum with the Figure 1.1 several significant steps taken by the Government. A National Policy on tourism was announced in 1982. Later in 1988, the National Committee on Tourism formulated a comprehensive plan for achieving a sustainable growth in tourism. In 1992, a National I.I Present Scenario Action Plan was prepared and in 1996 the National of Tourism in India Strategy for Promotion of Tourism was drafted. In 1997, the New Tourism Policy recognises the roles of Central Travel and Tourism’s and State governments, public sector undertakings contribution to GDP Value and the private sector in the development of tourism were. The need for involvement of Panchayati Travel and tourism play an Raj institutions, local bodies, non-governmental important role in India’s economy. Fig 1.1 shows that the share of tourism sector in GDP actually declined by one percentage organisations and the local youth in the creation Tourism can offer direct and indirect point between 2007 and 2010 (from 10.1% to 9.2%), and then for five years i.e. from 2010 of tourism facilities has also been recognised. The aid to a nation’s economy. Directly to 2014, the percentage share remained constant. There is marginal improvement from National Tourism Policy, 2002 focused on enhancing it provides economic support for 9.2% to 9.4% between 2014 and 2017. employment potential within the tourism sector hotels, retail shops, transportation as well as to foster economic integration through services, entertainment venues and developing linkages with other sectors. The policy attractions, while indirectly helps takes into consideration seven keys that will provide in creation of economic activities the thrust to tourism development - Swagat (welcome), through government spending Soochna (information), Suvidha (facilitation), on related infrastructure, plus Suraksha (safety), Sahyog(cooperation), Samrachana the domestic spending of Indians (infrastructure development), Safai(cleanliness). employed in the tourism sector. 10 | Telangana Tourism Telangana Tourism | 11 India - Contribution of Travel Figure 1.3 and Tourism to GDP growth rate Table 1.2 Year Value (% share of GDP) Figure 1.2 2006 5.8 2007 15.2 2008 5.3 2009 1 2010 7 2011 6.3 Value 2012 5.8 2013 6.2 Value Figure 1.3 shows the total contribution of travel and tourism to GDP in India from 2013 to 2027. 2014 7.4 With an increasing trend in the value contribution of Travel & Tourism in India from 2013 to 2015 9 2016, the total contribution of travel and tourism to Indian GDP is expected to be doubled in a There is reduction in the contribution of travel and tourism to GDP decade from $ 208.9 billion in 2016 to $ 424.5 billion U.S. dollars by 2027. 2016 9.4 growth from 2007 – 2017. 2017 4.8 The contribution of travel and tourism to GDP growth (where GDP I.II Tourism as Employment Generator (Source: www.knoema.com ) growth taken as 100) decreased from as high as 15.2 in 2007 to 4.8 in 2017. Travel & Tourism's Contribution to Employment Travel & Tourism generated 25,394,500 jobs directly in 2016 (5.8% of total employment). This Contribution of travel and includes employment by hotels, travel agents, airlines and other passenger transportation tourism to GDP (in Rs crore) services (excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists.
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