The Manufacturer . page 1

The official newsletter of the Trinidad & Tobago Manufacturers’ Association Volume 36 | September 2013

Taking Advantage Globalof Opportunities

The The Exploring New Big Reach with National Innovative Implications Markets Technology Quality of Trade For T&T’s Products Imperative The advent of cloud Infrastructure Liberalization computing allows companies of any size to affordably use The Foundation to for Caribbean this technology. It’s not only for the big guys anymore. Competitiveness Economies and Sustainable Development page 2 . The Manufacturer

From the Deskof the President Vision n September 9th, 2013, the to be used in the manufacturing to support businesses in developing Government announced processes of firms established in and maximizing their competitive Statement Oa $61.4 billion budget, T&T. This includes VAT exemption advantage to achieve the economic To be the voice of and the TTMA is encouraged from capital items (machinery and transformation that is required in T&T by the measures outlined in the equipment) for the purpose of for diversification of the economy manufacturers in 2013/2014 fiscal package aimed manufacturing as well. The TTMA away from the energy sector. Trinidad and Tobago, specifically at bolstering this country’s advocates that companies listed Our local manufacturing sector creating value and manufacturing sector. under the Third Schedule of the continues to face many challenges As indicated by the Minister of Customs Act qualify for this incentive in its regular interface with the providing world Finance, the non energy sector in a manner similar to that offered agencies that regulate import and class service to our is driving the recent growth in under the Import Duty Concession, export trading activity. We have membership. the economy, and as such the that is, an exemption from VAT on noted some encouraging signs and establishment of an enabling machinery, equipment and raw developments, but there remains environment is critical for its materials used in the manufacturing considerable room for improvement continued growth and development. processes of companies operational in the service they provide to our The measure that will have the in T&T. The Association believes this business community. most impact for manufacturers in incentive will act as great impetus A reduction of government Board this year’s budget is the issue of VAT. for investors coming to Trinidad and bureaucracy and improved efficiency The Association is heartened by the Tobago to set up manufacturing will increase our members’ ability to of Directors injection of $1 billion to remove operations. compete locally and globally. This Mr. Nicholas Lok Jack the long outstanding backlog of Further, the TTMA noted that the country’s manufacturers have the (President) VAT refunds due to companies present system stipulates that VAT capacity and expertise to compete in which was one of the organization’s revenues collected are directed certain areas, but the inefficiencies Mr. Paul Quesnel recommendations for this year. The to the Consolidated Fund, and of the Ports and Customs, and Mr. Craig La Croix TTMA welcomes the commitment by recommended that a separate other regulatory agencies such Mr. Robin Lewis the Government to ensure that all account be established specifically as Chemistry, Food and Drugs Mr. Robin Phillips VAT refunds are made “at maximum, for the collection of VAT revenues Division hinder trade. Institutional within the legal time frame”, and to ensure that funds collected strengthening is a fundamental Mr. Darren Leigh notes the Minister’s statement that through VAT payments by local issue that must be addressed in Mrs. Genevieve Jodhan the Government proposes to simplify businesses can be used specifically 2014 through the improvement Ms. Franka Costelloe the VAT refund process for the to make refunds and avoid some of Border Control agencies to manufacturing sector. of the bureaucratic nuances as create a facilitating environment for Mr. Roger Roach It should be noted however that may be experienced through the manufacturers. Mr. Anthony Farah the TTMA, in its recommendations Consolidated Fund. Dr. Rolph Balgobin to the Government this year, called The TTMA remains focused on the Nicholas Lok Jack Mr. Ashmeer Mohamed for the removal of VAT on all inputs specific areas that must be addressed President

Trinidad & Tobago Design & Layout Do You Manufacturers’ Association 2nd Floor, TTMA Building #42 Tenth Avenue, Barataria P.O.Box 971, Port of Spain Need Tel: (868) 675-TTMA(8862) to Contact Us? Fax: (868) 675-9000 868.645.4133 Email: [email protected], [email protected] [ [email protected] ] URL: www.ttma.com The Manufacturer . page 3

Just as energy is the basis of life itself, and ideas the The source of innovation, so is innovation the vital spark Innovation of all human change, improvement and progress.

Theodore Levitt, American economist and Imperative professor at Harvard Business School

This year’s Global better way of doing things. There ENCOURAGING WORK need to stimulate innovation be Competitiveness Report released are several types of innovation ENVIRONMENT AND CULTURE it through training, brainstorming by the World Economic Forum inter alia product innovation, Having creative and innovative sessions or the aesthetic presented some interesting process innovation and innovation persons in a company alone is environment of the company, like developments for Trinidad and among the value chain. Before not enough. The organization’s Google has done. Tobago. Even though Trinidad we delve into the various types work environment and and Tobago fell in the overall of innovation, it is worth talking organizational culture needs to FUNDING competitiveness ranking - 84th about all the other facilitating be favourable to encouraging Funding is another condition out of 144 countries in 2012 factors of innovation including creativity, collaboration and necessary for innovation. to 92nd out of 148 countries creative people, an encouraging innovation. If an organization’s Companies can have the best of in 2013 - this country was work environment and culture and environment is not conducive ideas, but without sufficient funds placed into a higher category funding. to innovation, the innovative to materialize their ideas, the idea with respect to its stage of mind will not be put to its best is lost in the mind of the innovator. development, moving from HIRING THE RIGHT PEOPLE use. Further, keeping an idea to Research and development of a transition stage between In order for a company to be oneself for fear that it might be ideas requires considerable Efficiency-driven and Innovation- innovative in their product offering snatched, is a surefire way, to not funding to construct numerous driven completely into the or the way a product is delivered, materialize ideas. This suggests prototypes. Funding is an issue Innovation-driven category. it is essential that the company that the work atmosphere needs that plagues Trinidad and Tobago This classification is based on hires the right people. These to be conducive to new ideas companies. Companies can the GDP per capita, which is persons should be innovators, and people need to be open to apply for funding from various projected by the IMF to be about creative-thinkers, problem solvers sharing their ideas. As the late institutions such as the Inter- $19,000 US with a growth rate of and learners. They should be able Steve Jobs (2004) famously said, American Development Bank, about 5% versus last year. to adapt quickly to situations, “innovation comes from people Caribbean Export and ExporTT to This new classification means be competitive in an ever- meeting up in the hallways or transform their abstract ideas to that companies operating in changing business environment, calling each other at 10:30 at hard, material products. Trinidad and Tobago must able to think outside of the box night with a new idea, or because change the way they do business and possess the ability to learn they realized something that PRODUCT INNOVATION – and place greater focus on what works and what does not shoots holes in how we’ve been innovation as a growth strategy. Nike is a company that has work and improve upon what thinking about a problem. It’s ad continued to be innovative in their The business community must pay they have learnt. Trinidad and hoc meetings of six people called close attention to strengthening product and process lines. In fact, Tobago churns out thousands by someone who thinks he has the company was among the top their internal business of tertiary-level graduates, both figured out the coolest new thing environment – by adopting new most innovative companies for young and old from its various ever and who wants to know what 2013 (Fastcompany.com). One of technologies, upskilling workers institutions every year. Most of other people think of his idea”. at all levels, improving their Nike’s most recent innovations is these, if not all, have the capacity Trinidad and Tobago can follow the FuelBand, an electronic fitness physical environments. to be creative thinkers. These suit to Steve Job’s thoughts, as Innovation is subjective. What tracker bracelet that measures a academically trained individuals the co-founder and chairman person’s movements throughout may be classified as innovative to once stimulated in a conducive of one of the largest companies one company may be old news the day (be it walking, dancing work environment and culture in the world, Apple. Local or playing sports), counts how to another. Innovation can be should be able to develop companies need to be open to thought of as something that is many calories an individual innovative ideas and innovative new ideas from all levels and has burnt and calculates a different or a more creative and products. types of employees. Further, they continues on page 4 page 4 . The Manufacturer

continued from page 3 person’s total NikeFuel points (a production of an entire vehicle All of these services form an need to promote quality along proprietary metric of activity that (PBS). This decreased the time interlinked and integrated value all facets of the value chain. They Nike encourages persons to share it took to build an automobile chain. All of these add value to must work together along the online, thus playing a major role from 12.5 hours to 93 minutes customers’ purchases as well as value chain to provide a superior in social fitness). Essentially this (Econproph). Ford’s ability to their purchasing experience. customer experience. This gives is a more innovative pedometer. think outside the box to maximize Amazon.com is the number companies a competitive edge in Nike took a simple product, their production capacity and one e-commerce company in areas such as delivery time, return revolutionized it digitally and added increase their competitiveness the world. However, Amazon has policy and customer service even if more creative fitness features. ultimately revolutionized the invested significantly in providing the product offered is the same as In 2012, Nike’s innovative manufacturing sector. By altering more value to customers than others on the market. Operational product development led Nike the manufacturing process, whether their rivals by having operational excellence and customer intimacy Inc.’s Equipment division to have it is computerizing operations, excellence, minimal shipping are crucial in innovating along the an 18% increase in profits after the streamlining processes, using times and an exceptional return value chain. introduction of the Nike+ FuelBand the latest technologies or simply policy. Their innovation lies along In an ever-evolving, (Yahoo Finance). The Nike+ processing at a more efficient rate, the value chain that sells and technologically-driven society, FuelBand has demonstrated Trinidad and Tobago companies delivers their products to the innovation is of paramount Nike’s transformation into a digital can engage in process innovation. consumer, not the commodities importance. In order for local force. This illustrates how product This can improve their productivity themselves. Companies Trinidadian and Tobagonian innovation allows companies to as well as their profitability. ought to take heed of this. In manufacturers to succeed in the grow, boost their market share and an increasingly competitive market place among international increase their profit margin. Nike’s INNOVATION ALONG THE environment where products giants, they must have the CEO Mark Parker said that “One VALUE CHAIN minimally differ, companies need necessary conditions for innovation of my fears is being this big, slow, to differentiate their product Michael Porter introduced the as well as the ability to innovate in constipated, bureaucratic company offering. This can be via superior concept of the value chain various areas. With our resources that’s happy with its success… customer service, after-care in 1979. He suggested that – our people, our skills and our Companies fall apart when their support or delivery, to name a businesses have multiple layers, innovative capacity, Trinidad and model is so successful that it few. It is essential for companies which contribute to the total value Tobago companies can innovate stifles thinking that challenges it”. to innovate along the value chain passed on to the consumer. Direct to survive, grow and compete on This highlights the fact that even if they are to be truly successful activities like marketing and sales, an international scale. As John industry giants need to continuously and maintain their market clearly contribute to a company’s Herrington (1939) highlighted, innovate and create in order to position. revenue. Activities such as IT and “there are no dreams too large, no maintain a key position in today’s Trinidad and Tobago customer service provide indirect, innovation unimaginable and no dynamic business environment. companies must recognize the long-term value to the client. frontiers beyond our reach”. Trinidad and Tobago companies can innovate their products creatively by improving quality or even packaging. One of Trinidad’s very own make-up manufacturers realized the business potential in manufacturing foundation with yellow undertones for exotic Caribbean women, rather than Presents its foundation with red undertones for Caucasian women. This type of make-up catered to a special Christmas Lime 2013 segment of the market that was Friday 6th December, 2013 not previously catered for. This type of product leadership is essential House of Angostura to maintaining market share on a 7:00 p.m. to 11:30 p.m. local and global scale. Trinidad Kick off the season with this all-inclusive event, which offers and Tobago companies must a great opportunity to network with TTMA member companies! be able to diversify their product offering to meet the demands of consumers. With live performances by Mayaro the Band PROCESS INNOVATION Karma Ford Motor Company transformed the automobile industry in 1913 Shurwayne Winchester when it launched the world’s first moving assembly line for the mass Cost: $550 Vat inclusive To purchase tickets: Please call 675-8862, or email: [email protected] The Manufacturer . page 5

The Best of Business!

The 14th annual Trade & The Convention was officially nexus for Caribbean–LatAm trade appreciated by other exhibitors Investment Convention (TIC opened by Minister of Trade, generation. on the tradeshow floor. 2013) took place from June Industry and Investment, Vasant This year TIC introduced an TIC 2013 was extremely 12-15, 2013 at the Hyatt Bharath, who noted that TIC, exciting new element into the successful for all participants. Regency in Port of Spain, since its inception, has generated convention: Fashion at TIC. This International buyer participation hosting international buyers and US $450 million or TT $2.7 included the House of Jaipur was strong with 605 overseas exhibitors from around the world. billion in business. Pavilion, a special display in the attendees from a record-breaking The event was hosted by “For the first time in TIC’s MTII Investment Boulevard and 50 countries represented. the Trinidad and Tobago 14 year history, the agencies three impressive fashion shows – Approximately 4,600 business Manufacturers’ Association and aligned under the Ministry of hosted by House of Jaipur, MTII representatives attended the sponsored by the Ministry of Trade, Industry and Investment and TSTT respectively showcasing event, encouraged by a strong Trade, Industry and Investment, will participate as one at the more than 20 designers. House marketing, public relations and First Citizens and TSTT Blink- Convention,” Minister Bharath of Jaipur funded an inward advertising campaign, and by the Bmobile. said. The Minister affirmed to bound mission of regional 39 seminars that comprised this TIC was a fully international the investors and delegates that hoteliers and boutique buyers year’s TIC Business Education business forum with attendance Trinidad and Tobago is open whose presence was much Programme. by businesses from 35 countries for business and is aggressively and international pavilions pursuing economic diversification Best of TIC 2013 Booth Award Winners from Argentina, Brazil and the and streamlining processes in French Caribbean Territories. TIC favour of potential investors and Best Pavilion (Over 4 Booth Spaces) brought together exhibitors and business partners. Winner: Ministry of Trade, Industry & Investment (Trade & Investment local and international business In welcoming attendees to the Boulevard) buyers to facilitate immediate show, TTMA President Nicholas business transactions on the Lok Jack noted that the Trade and Second Place: TTMA’s Value Chain Development Project (Member tradeshow floor. Investment Convention provides companies involved in the Value Chain Project) Exhibitors at TIC 2013 were the opportunity to buyers and given the opportunity to promote foreign investors to view, for Best Large Booth (2-3 Standard Sized Booths) their products and services themselves, some of the benefits Winner: Lifetime Solutions directly to qualified buyers with engaging in business both from Second Place: Angostura Limited genuine purchasing power. On an investment prospective and display was the best of Trinidad trading perspective in Trinidad Best Standard Booth and Tobago, alongside exhibitors and Tobago. from the UK, Argentina, TIC 2013 saw the introduction Winner: Tobago House of Assembly- Division of Tourism and Transportation Martinique, Brazil, the Dominican of a new pavilion hosted Second Place: Sacha Cosmetics Republic, and many other by Argentina, while Brazil international exhibits. maintained its strong presence Best Small Booth TIC’s multi-sectoral tradeshow with a six-booth pavilion. This Winner: Caribbean Power Solutions hosted 128 booths. More than proved extremely attractive to Second Place: Customs and Excise Division 4,600 persons attended the local and international buyers show, with 605 international and further cemented the People’s Choice TIC 2013 Award Winner Buyers and Distributors. Convention’s reputation as a House of Jaipur page 6 . The Manufacturer The Manufacturer . page 7

RBC : Partnering with T&T’s Manufacturers for Economic Growth and Resilience

By: Suresh Sookoo, CEO, Caribbean Banking, RBC

RBC believes that a robust contributed 4%, to 2012 when that reason for Trinidad and Tobago’s the manufacturing sector, and an manufacturing sector is an contribution was 6% - no mean feat proven ability to weather the invigorated sector has the potential important driver for a country to given the very to provide hundreds of new jobs achieve economic independence difficult global and to underpin a sense of national and sustainability. There is economic The health of pride. A safe, sustainable and no disputing that historically, environment surging manufacturing sector must countries around the world and the Trinidad and be seen as a mechanism for driving have used manufacturing as a constraints in our Tobago’s economy is diversification and innovation. path to development: In the last manufacturers’ The Government has clearly hundred years, nations have key CARICOM critically dependent recognised this: In his Budget strategically developed high-quality markets. speech in October 2012, the manufacturing sectors as a route What is more, on the health of the Honourable Minister of Finance, to the creation of national wealth. the manufacturing manufacturing sector... Larry Howai, advised that the From the rise of England in the sector has one Government would offer a two-year 19th century, to the rise of the US, of the highest moratorium on Import Duties, Germany, and Japan in the 20th, multiplier effects of all industry global economic downturn of the as well as other tax incentives, to the newly industrializing countries sectors. The outsized economic last four years. Quite apart from on all equipment for the light like Korea, Taiwan, India and impact of manufacturing lies in social benefits, it is worth noting manufacturing sector. This incentive China today, manufacturing has great part in the sector’s role as that value-added manufacturing provides the sector with an been the key to prosperity. This is a a provider of skilled and well- production reduces the need for opportunity to retool operations lesson which Trinidad and Tobago paid jobs. Trinidad and Tobago’s foreign exchange as “Made-in-T&T” while saving at least 20 per cent must internalise as we seek to manufacturing sector is the second goods displace imports. on the cost associated with the thrive in today’s challenging global largest employer in our nation after Speaking of ‘Made-in-T&T,” importation of the equipment, environment. the Government; Manufacturers there is one further, and very thereby positioning the businesses Manufacturing must play a directly employ more than 60,000 persuasive reason, that a vibrant for the eventual economic vital role in Trinidad and Tobago’s people. It is well worth noting that manufacturing sector is important turnaround. move towards a diverse economy the energy sector uses more than to the country: National Pride. and increased innovation. Even ten times the capital to employ a All of us take great pride when RBC & the Manufacturing in our energy-driven economy, single person compared to the we see Trinidad and Tobago’s Sector our manufacturing sector and manufacturing sector. manufactured brands on our RBC’s vision of “Always Earning the continuous technological This means that the positive shelves, and on shelves across the the Right to be our clients’ first improvements that it delivers are effects of a robust sector are Caribbean. Everyone can admit choice” means that we take great important drivers of sustained, critical from a social perspective to the thrill of excitement when we pride in serving our clients with the long-term economic growth. In as well as an economic viewpoint see Angostura’s aromatic bitters in products and services they need this context, it is pleasing to see the – the important contribution bars in the USA, England and even to meet their needs, and doing steady increase in the contribution manufacturing makes to Russia! what matters most for our clients of the manufacturing sector to employment generation is vital to To sum up, then: the health of and the communities in which we Trinidad and Tobago’s GDP sustaining our social stability and Trinidad and Tobago’s economy is operate. In line with this philosophy between 2008, when the sector resilience as a country. This is one critically dependent on the health of

continues on page 9 page 8 . The Manufacturer The Manufacturer . page 9

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and cognizant of Government’s As a valued RBC client you equipment production? Your the never-say-die, forward-thinking, new incentives, RBC has envisaged enjoy the convenience of liaising Relationship Manager will help fighting spirit that characterises an innovative suite of products with one person for all of your you decide on financing. the best of business in Trinidad and services that will benefit and banking needs. This relationship ˘˘ Foreign Trade Solutions: We and Tobago. That is why RBC underpin the manufacturing sector. management system helps RBC to know that manufacturers rely has worked so hard to isolate the Our new flagship product is be faster at providing the solutions heavily on foreign trade for special needs of the sector and to the “Manufacturing Sector you need, simplifies your banking both the importation of raw devise unique tailored products and Equipment Financing Initiative” relationship with us and also helps materials and the export of services to serve our manufacturers. their final products – that’s which encourages manufacturers us become better at serving you. why RBC offers the full range to take advantage of the window Consider your Relationship of foreign payment solutions, Manager a member of your for replacing aging equipment from Letters of Credit, to Bills Now, more than and machinery at a significant cost own team, an extension of your for Collection, Business Credit ever before, we savings. And, while the exemptions business and a resource that you Cards, and hard currency. contained in the 2012 Budget can leverage for your success. He have an unmatched ˘˘ Global Operations and focus on import duties, RBC’s or she will work closely with you to Trading: RBC operates in 20 ability to help our sector–specific offer extends to all gain a full appreciation of where markets in the Caribbean, as manufacturing equipment financing deals for the your business is, as well as where well as in major international sector. This unparalleled opportunity you would like it to go. This will markets. This allows us to customers transcend for the Manufacturing Sector to guide RBC in anticipating your offer unparalleled service to new boundaries. meet equipment financing needs banking needs and steering you manufacturers operating across includes: towards success. regional and international We can help you ˘˘ A loan to value ratio of Up to boundaries. We can literally identify new 70% of the lower of cost or A Full Suite of Services offer our manufacturing clients valuation of the equipment for every Manufacturer banking in all our markets in opportunities, and the Caribbean. ˘˘ A repayment period of up to RBC is here to assist manufacturers we can chaperone 7 years (not exceeding the with all of their business needs, Now is the time for you – our partners useful life of the asset) from capital expenditure financing, Manufacturers! ˘˘ A Moratorium of principal to project financing, bonds, – into new markets, repayment for up to 6 months investment management or even In his inaugural speech, the TTMA’s acting as a bridge ˘˘ Collateral Security of a Initial Public Offerings! And, while President, Nicholas Lok Jack said between T&T chattel mortgage over new or RBC’s Equipment Financing loan something which I consider vitally reconditioned equipment offer is our newest innovation, we important for all manufacturers to and the world. We are in fact positioned to meet all note. “We Must” Said Mr. Lok Jack believe our service of your holistic banking needs, “invest to increase capacity and RBC’s Relationship with a wide range of products and improve productivity if we are to to manufacturing Managers services, including: succeed at going to the next level. is a service to the At RBC we believe that helping our ˘˘ Additional Overdraft Do not strip the profits out of your clients grow their businesses and Financing: Your Relationship businesses to invest in other ventures national economy. succeed requires a true partnership, Manager will review your at the expense of your factories. I By helping which is why every one of our current working capital to implore you… business clients enjoys the services determine whether there is Do not let your factories get manufacturers the need for an increase of a Relationship Manager. The run down and obsolete. The time we are helping to in your overdraft limit, Relationship Manager will leverage for investment is now - there is to address increases in create jobs, drive the bank’s expertise and suite of production capacity or the liquidity, and interest rates are at an products to provide your business expansion and diversification unprecedented low level.” innovation, improve with the tools it needs to achieve of your product lines. Mr. Lok Jack was absolutely correct! productivity and, success. Whether you need a Now is the time for manufacturers to ˘˘ Commercial Mortgages: mortgage, risk management advice take their businesses forward. And I ultimately, sustain a Do you need to expand or credit solutions the relationship your premises to meet have no doubt that they will, for, as vibrant economy. manager will facilitate your requests. the requirements of new always, our manufacturers epitomise page 10 . The Manufacturer

The Implications 1 of Trade Liberalisation for Caribbean Economies

Emancipation the process of emancipating, i.e. the freeing from any controlling influence. While the term resonates well with regards to slavery, one may apply the term to the various markets that have been liberated courtesy the General Agreement on Tariffs and Trade (GATT), and now the World Trade Organisation (WTO). Various pieces of literature state that trade liberalisation has resulted in positives for various economies. But what are the implications for trade liberalisation for Caribbean economies (in particular)?

Caribbean2 economies are similar apply to various facets of society based on his financial resources). considered, consumers will in some aspects, and different in throughout the region. The removal These alternatives may be switch to cheaper alternatives others. The countries are all small of the duties affects, adversely or cheaper and/or of a higher once they are presented. Thus, island developing states, as well otherwise, the government, the quality than that of the local finished goods are faced as small, vulnerable economies consumer, and the private sector3. counterparts. with increased competition, (excluding the Bahamas). The government is The private sector is affected as imported substitutes are Additionally, the debts of two disadvantaged, as it loses a both positively and negatively, no longer faced with tariffs economies have rendered them source of revenue. Between depending on whether the good (undoubtedly, an import duty each the status of heavily indebted 2007 and 2012, import duties is a raw material (i.e. used as does provide a buffer on locally poor country. Furthermore, GDP provided an average of TT 2,064 an input in manufacturing), or a produced goods). In addition per capita ranges from USD 726 million per year for Trinidad and finished good (i.e. competition for to the removal of import duties, in Haiti to USD 22,431 in the Tobago4. Government’s revenue the private sector). Raw materials quotas (as import controls) have Bahamas (2011), and economic is not only used on increasing are needed for production been removed, courtesy trade growth ranges from -5.3% in the welfare of the average citizen by the private sector, thus the liberalisation. Limits placed on Barbados to 5.4% in Guyana (such as better health care, removal of tariffs on these the level of imports (of finished (2011). As members of the WTO, access to education, increased goods will decrease the cost of goods) into the Caribbean the various Caribbean economies national security), but it is also production, and exports will be prevent the various markets have removed the import duties used for development of the priced more competitively in the from being flooded with foreign on several tariff lines. Additionally, local manufacturing community. global market, which will result in goods. Domestic industries were as an agglomeration in pursuit In response to tariff removal, increased sales. In Trinidad and therefore protected from any of freer trade, the region has substitutes may be created. Tobago, however, manufacturers onslaught of imports. opened its borders to various Latin Thus, the value of current taxes are already afforded duty-free There is the possibility that American and European states. may be increased, and/or concessions on imports of various firms may be closed, as they There is even the possibility that the additional taxes may be imposed types of machinery, equipment are unable to compete with borders will be opened to Canada on the citizenry. Conversely, and materials. their foreign counterparts. If this as well. Based on the differing the consumer benefits, as he is As taught in introductory occurs in any given Caribbean levels of economic prowess among afforded a larger pool of goods economics, the quantity economy, the consumption of the Caribbean states, there can from which to purchase. Thus, the demanded for normal goods local goods would shift to foreign be no one implication of trade consumer should be better off, (which are typically manufactured goods (whether intra-regionally liberalisation for Caribbean as he is able to choose products within the region) increases or extra-regionally) then on to the economies. However, there are from which he will derive the most as the prices of these goods foreign markets for the various some characteristics which can utility (i.e. optimal satisfaction decrease. Therefore, all things consumables.

1 Specifically, the free trade of goods (as opposed to other services, capital etc) 2 The term Caribbean in this article refers to the members of CARICOM. 3 The private sector refers to manufacturers only (thus, it does not include distributors). 4 Appendix 22 of the Review of the Economy 2012, author’s calculations. The Manufacturer . page 11

Caricom <1% global exports 27.38 Million usd U.S.A and China 2012 >1% global exports

Other members of the WTO country, according to the World Ramdeen, CEO of the TTMA, Furthermore, the international have also removed import Bank), the financial resources who pointed out that “access trade is predicated on the duties on various tariff lines, so of the state must be aptly used to markets does not translate ability to competitively produce that Caribbean products can to benefit all factions of society. to market access”. It should be goods that can attract a market. also benefit from freer trade. Thus, any support given to the noted that CARICOM, as an This may be difficult for some However, the economies of private sector must be adequately agglomeration, has contributed countries within the region. One Caribbean states are different balanced with the support given less than 1% of global exports can attribute various factors to that of many other countries. to the various other sectors, such for the past few years – the region to the difficulty experienced by Several Caribbean countries as health sector, national security, exported approximately 27.38 manufacturers within the region, experience severe supply-side and education. This “balancing million USD in 2012, while such as higher costs of the factors exports constraints. Each act” may prove onerous for some global exports was worth 17.98 of production (i.e. higher cost of of these countries possess a governments, as the diversion of billion USD for the same period. capital, labour, and land), as well combination of some or all expenditure of the public purse Conversely, countries such as as a lack of economies of scale of the following constraints – towards any one sector has an the United States of America and based on production capacity low per capita income, a low impact on the others. China have each contributed and market size . The population share of international export Despite GDP per capita, in excess of 1% toward global of the Caribbean is 17 million, markets, and the concentration countries have been able exports annually. when compared with Canada’s of exports of goods with little or to export goods to various Irrespective of the GDP 34 million and the USA’s 311 no manufacturing content, such international markets. per capita and the low share million. as agricultural products. Thus, Interestingly, the region has of markets for the exported An important aspect of the even if trade has become freer signed several free trade products, some Caribbean above text is that the WTO is a for the region, are Caribbean agreements, and is (still) a countries still focus on exports proponent of trade liberalisation. economies able to exploit these beneficiary of preferential trading with little manufacturing content. Each Caribbean country is a foreign markets? This may not arrangements. Additionally, Such goods will fetch low prices member of the WTO, and is be the case. According to one individual Caribbean states have on the international market, as subject to the multilateral trading manufacturer, Trinidad and signed free trade agreements. the value added content is low. system which the Organisation Tobago should start signing “fair Nevertheless, these countries With reference to agricultural supervises. Thus, unless the trade, not free trade agreements”. have not been able to secure a products, the conversion of rules of the trading system are His view was presented when he large share of the export market. these products into processed changed, any adverse effects was questioned on liberalising There are several reasons that delicacies (such as preserved that are associated with trade Trinidad and Tobago’s market can be identified, including fruits) has been done by many liberalisation will need to be with a Latin American market. prohibitive non-tariff measures, SMEs and individuals in the past. absorbed. Therefore, creative In the countries with low per the productive capacity to supply However, has the export potential ways to exploit the global trading capita income (Guyana being these markets, as well as a lack of these products been fully environment will need to be a low middle income economy, of demand for the product. This explored, via the trade in ethnic explored, as the region strives to and Haiti being a low income point is stressed by Mr. Ramesh goods? “keep its head above water”. page 12 . The Manufacturer The Manufacturer . page 13

TTMA’s Premium Discount Card Partners

TTMA’s Premium Discount Card is aimed at encouraging all of our valued members to support local businesses for the sustainable development of the T&T economy. TTMA believes that all of our members should be given the opportunity to support each other through direct purchases. This dynamic initiative offers benefits to ALL of our members with discounts ranging from 5-35%.

We hope that all of our members will take advantage of the specials offered by our programme partners over the next year.

Advertising AUTO RENTALS & LEASING Bonsal Caribbean Ltd Hall of Elegance Limited Lonsdale Saatchi and Auto Image Rental Stanley Tempro Mr. A. Maharaj Saatchi Rommel Maraj 868-646-1122 868-645-4438/645-8697 Rachel Stämpfli 868-662-1201/680-8078 [email protected] [email protected] 868-622-6480 [email protected] www.bonsalcaribbean.com Discounts: [email protected] Discounts: Discounts: • 5%- Materials • 20%-Installation Discounts: • 10% off All regular rates, 15% Off all • 20% off Retail prices of quantities of 1 pallet or more on BONSAL PROSPEC • 10% discount off a website or items (Free Installation of wiper blades, Brand thin set mortars microsite from our division IUGO Digital Seat covers & Hub Caps with purchase) Harricrete Ltd Marketing. Nichole Koon Koon Sooknarine • 10% off layout fees on publications Kalloo’s Rental & Taxi Cantrex Limited 868-669-4011,4037 jobs from our division Sage Corporate Ronald Seenath Mona Sookmanee-Meighoo [email protected] Communications and Publications 868-399-6539/ 642-3491 • 5% off Event Management fees from 868-628-2394 www.harricrete.com our event management division, The [email protected] [email protected] Discounts: Aesthetic 868 [email protected] www.cantrexaluminium.com • 5% discount on Harricrete Products www.kalloos.com Discounts: Discounts: • 10% discount on our regular price- This Lifetime Solutions Auto Care excludes all preferential and discounted • 10% Franka Costelloe Automotive Components rates enjoyed by our existing customers Ronald Elcock 868-735-1704 [email protected] 868-642-4236 ext 104 BOOK STOREs Ceramic Trinidad www.lifetimesolutionstt.com [email protected] RIK Services Limited Roger Hadeed Discounts: www.acl-tt.com Mrs. Joycelyn Bodden 868-627-3397, 624-0916 Discounts: Mrs. Hasina Karim • 5% on Retail Metal Roofing Products [email protected] Does not include Contract jobs, • 5% on Batteries, New Tyres, Lubricants, 868-223-1137, 223-1138, www.ceramictrinidadltd.com Windows, Decra Sheets, Prodex & Retreads 223-1139 Discounts: Polycarbonate Skylights [email protected] • 5% Laughlin & de Gannes [email protected] Roofman Limited Raquel De Verteuil Discounts: Delta Windows & Doors Roanna Maraj 868-625-1712 • 10 % with the exception of school Kenny Maharaj 868-662-0132 books, school uniforms, special [email protected] Vanessa Khan [email protected] www.ldgtt.com items, items that have already been reduced,magazines, and discounted 868-674-1474/675-5850 [email protected] Discounts: items during special sales. [email protected] www.roofmantt.com • Tool Store- 10% on all items excluding sale items & lubricants [email protected] Discounts: • Service Centre- 10% on all services CONSTRUCTION www.deltawds.com • 3% excluding labour, tyres & Battery Ansa Coatings (Penta Discounts: Paints) • 20%- Glass Roof Systems Limited Adiola Monsegue • 15%- Aluminum 868-662-8205 868-643-2425 ext 234 [email protected] [email protected] www.roofsystemstt.com www.pentapaints.com Discounts: Discounts: • 5%-Roof Materials • 5-10%- Contracts (Dependent on Nature • 5% on mixed colours of Work) • 20% on Standard Colours page 14 . The Manufacturer

CONSTRUCTION DHL Express Shazam Enterprises & PET CARE Seal Sprayed Solutions Daniel Arias Investments Ltd Trini Dog Watch (T&T) Limited 868-313-6590 Faiz Mohammed Paul Jackson Dr. Mark Williams daniel.arias@dhl.com 868-650-3575/5565 868-688-9220 868-675-7325/ 686-7325 www.dhl.com.tt/en.html [email protected] [email protected] [email protected] Discounts: Discounts: www.trinidogwatch.com • 10% • TTMA members with existing DHL Discounts: www.sealsprayed.com accounts will be entitled to 15% • 5% on Equipment Discounts: discount • 3% • TTMA members opening new DHL ELECTRICAL accounts will be entitled to 35% discount Tye Manufacturing Company Limited CONSULTING Mr Rodney Deonarine estuary PR Limited designers 662-1781 ext 240, 232, 229 [email protected] Member Liza Miller Kaj Designs [email protected] 868-367-5295 Liza Miller Discounts www.tyett.com [email protected] 868-639-6525 Discounts: ranging from www.estuaryPR.com [email protected] • 10% Discounts: www.kajdesigns.net • TTMA members may now enjoy Discounts: complimentary promotion via estuary • 10% off all ready to wear garments; 10% ELECTRONICS PR’s social media network (Facebook, off of the design and conceptualisation PRW Enterprises Limited 5% Twitter, Instagram, Pinterest, Youtube, of corporate wear for staff teams Shanti Weston to LinkedIn). estuary PR will promote four and promotional wear for brand 632-9938/ 357-0006 (4) products or services or promotional ambassadors. offers per year (1 promotion per quarter) [email protected] per interested TTMA member. www.prwe.com 35% DISTRIBUTORS: Discounts: ODYSSEY CONSULTinc WHOLESALE & RETAIL • 5% Tonia Watkins Across The Border Limited 868-627-4964/4166 Mitchell Singh FOOD & BEVERAGE [email protected] 868-780-8650 /673 -4006 B’s Home Made Ice Cream www.odysseyconsultinc.com [email protected] Katherine Bethel Discounts: Discounts: 868-662-5747/645-3786 PETROCHEMICALS • 3% off additive products • 10% off merchandise [email protected] Caribbean Petrochemical • 5% off consulting services www.beesicecream.com Manufacturing Ltd Advance Foam Limited Discounts: Malcolm Borde Nancy Wilson-Ajodha Social Media Buzz • 5% 868-387-0399 Karen Chin K. Aleong [email protected] 640-6595 ext 314/226 868-702-0723 HEALTH & BEAUTY www.cpmltt.com [email protected] [email protected] The Fitness Centre Ltd Discounts: www.socialmediabuzztt.com Discounts: Kathleen Ibrahim • 10% Discounts: • 10% on Serta Mattresses 868-637-7765 • 15% [email protected] Edoo’s Welding & Industrial PRINTING Discounts: Caribbean Print COURIER/FREIGHT Supplies Co. Ltd • 10% Imtiaz Edoo: CEO Technologies FORWARDING Rhett K. Gordon 868-652-4924/657-5164 The Sanctuary Day Spa China-West Logistica 868-675-9337 [email protected] June Blackburne Company Limited [email protected] www.edooscaribbean.com 868-625-8040/685-3588 Andre Aleong www.cpteck.com 868-681-4070 Discounts: thesanctuarydayspatt.com • 5-10% on selected items only Discounts: [email protected] www.sanctuarydayspatt.com • 10% www.china-westlogistica.com Discounts: Printed Matter Distribution Discounts: • 12% Limited Creative Ideas Limited • 10% Paul L Jackson Christine Sa Gomes OPTICAL 868-622-4354 868-675-9738/ 222-9133 Jet Express Trinidad Limited Today’s Optical Ltd [email protected] Collin Corbie [email protected] Theresa Alexis www.4magazines.co.tt www.creativeideastt.com 868-674-2642 868-623-2329 Discounts: [email protected] Discounts: [email protected] • 10 % OFF on Subscriptions • 5% www.jetexpresstt.com www.optometriststoday.com Discounts: Discounts: • 10% • 20% Corporate Discount on spectacle frame & lens dispensing

The Manufacturer . page 15

Packaging Center (T’dad) WOOD & RELATED JAMAICA The Regent Star Hotel Limited PRODUCTS The Courtleigh Hotel & Alana Doodhai 868-669-7000/ 7235494 Mr Taufeek Ali MDC-UM Business and Home Suites [email protected] 868-672-7285 Furniture Maurice Bryan www.regentstarhotel.com [email protected] Kandice Cunha/Nicole Walker 876-936-3570 www.packagingtnt.com www.courtleigh.com Discounts: 868-662-4496 • 10%- Hotel, Food & Beverage, Discounts: [email protected] 4 Star Hotel • Varies Conference Room Facilities www.mdc-um.com Discounts: The Knutsford Court Hotel PROFESSIONAL SERVICES • 10%- Locally manufactured chairs Maurice Bryan Ceejay Engineering and desks *Items must be purchased 876-936-3570 Ms Lara Dowell through MDC-UM’s factory outlet www.knutsfordcourt.com 868-674-4447/675-4811 (up to a maximum order amount of 3 Star Hotel [email protected] TTD$25,000.00 VI per customer, per www.ceejaytt.com day). This discount applies to cash purchases only, excluding sale items, SURINAME Discounts: custom made items and services. Courtyard by Marriott • 10% off Paramaribo Unique Woodworking Niels Stuedemann Western Industrial Harvey Sooree 00597 710 7716 Solutions Limited 868-674-4092 www.marriott.com Narendra Moonan [email protected] Beena Moonan TRINIDAD AND TOBAGO 868-658-7867/221-6189 www.uniquewood-tt.com [email protected] Discounts: Blue Horizons Resorts www.wisltt.com • 20% on all imported wood & Steel, Company Limited Discounts: Doors & Abrasives Kameal Ali • 10% off all services 639-0432/3 HOTELS [email protected] RESTAURANT ANTIGUA www.blue-horizonresort.com The Verandah Jolly Beach Resort Discounts: Andrea Jeremiah • 15% Phyllis Vieira, Lisa Vieira 268-462-0061 868-622-6287/ 795-3170 www.jollybeachresort.com [email protected]; [email protected] Facebook – The Verandah BARBADOS Discounts: Accra Beach Hotel & Spa • 10% on final bills Debbie Bartlett 246-435-8920 ext 5400 SAFETY www.accrabeachhotel.com Regional Fire & Security Ltd Milind Ogale 868-638-3473 [email protected] www.1rfsgroup.com Discounts: • 2.5 %- For Supply only goods. For Projects it depends on type & size and has to be treated as a case by case basis

pagepage 16 . 16The Manufac. The Manufacturer t urer Exploring New Markets for T&T’s Products

nce referred by T&T’s participation in trade cement industry. Furthermore, in Non-CARICOM exports reflected to as the liberalization, privatization and 2012 the manufacturing sector the moderate global economic ‘Caribbean free trade agreements. While has contributed to 8.8% of real growth conditions in 2011. Tiger’, T&T is some local products have GDP in T&T, marginally declining Moreover, Non-CARICOM one of the most successfully penetrated regional from 9 per cent in 20112. countries received 75.1% of all prosperous and even international markets, While local manufacturers manufacturing exports in the Oand developed countries in the the importance of exploring new export a range of products, first quarter of fiscal 2012, up Caribbean region. The twin isle’s markets is critical to stimulating (including chemicals and from 71.1% one year earlier. As economy has been traditionally growth and enhancing the chemical related products, iron a consequence, CARICOM’s characterized as a ‘dual’ economy competitiveness of the economy. and steel, food and beverages, share of Trinidad and Tobago’s comprising of a dominant energy paper and paperboard, cereal manufacturing exports fell to sector and a more subtle non- Overview of T&T exports and cereal products, tobacco, 24.9%, from 28.9%3. energy sector. However, recent and the markets that it plastic goods and fertilizers), the In an effort to foster trade, T&T economic reviews indicate that the supplies most vibrant manufacturers reside is engaged in various regional, local economy is showing stronger Over the period 2001-2010, within the Food, Beverage and bilateral and preferential trading activity in the non-energy sector the manufacturing sector has Tobacco sector. agreements, which allow local which has resulted in an overall contributed to an average GDP of T&T’s main trading markets exports to enter destination growth of 1.7% in quarter 1 of 7%. The sector, which constitutes lie within the CARICOM region. markets duty free or at duty- 2013. Furthermore, growth in the a key element of the non-energy In the first quarter of fiscal reduced rates. As member of economy for 2013 is likely to be sector in T&T, employs more than 2011/2012, total manufacturing CARICOM (in which T&T benefits driven by higher output from the 30,000 workers. In 2012, the exports from T&T rose by 15.8% from duty free access to the non-energy sector, as the energy manufacturing sector marginally to $1,150.7 million, up from 15-nation market), T&T has 1 sector continues to underperform . declined in real terms, by 0.4%, $994.0 million in the previous trading relationships with Cuba, In this regard, the concept of following a 1.1% decline in year. The increase was due to Costa Rica, Colombia, Venezuela ‘diversifying T&T’s economy’ 2011, due to sluggish regional a 2.3% expansion in exports and Dominican Republic. becomes even more relevant, as demand on account of weak to Non-CARICOM countries Also, the country has trading the non-energy sector morphs global economic growth, and (from $706.8 million to $864.4 relations with Canada and the into a potential driver for future disruptions in the production million), which outweighed a US through a preferential trading growth in T&T. The subsistence of cement and cement related 0.3% contraction in exports agreement between CARICOM of this sector is supported by a products in the wake of a to CARICOM (from $287.1 and either country; as well as with dynamic export sector, fueled prolonged strike in the local million to $286.4 million). Europe via the CARIFORUM- The Manufacturer . page 17

EU Economic Partnership decade the region has been local exporters (and potential Agreement. Additionally, as a experiencing significant growth exporters) to these markets are member of the WTO T&T is Latin America is an evidenced by the fact that more encouraged to create niche eligible for the Generalized excellent prospective than 50 million Latin Americans products for the T&T disapora System of Preferences schemes have joined the middle class. in such markets. Furthermore, of Australia, Canada4 , the EU, market for T&T This expanding middle class, given the level of sophistication Japan, New Zealand, Russia manufacturers to with a well-educated workforce, of T&T manufacturers coupled and Switzerland. Apart from the has created millions of new with the fact that people’s tastes aforementioned agreements, explore - with a $4.8 consumers for manufacturers. are changing globally, the Food T&T is pursuing partial scope trillion economy, The region offers numerous and Beverage sector is particularly agreements with Panama and opportunities to exporters encouraged to pilot this effort. Guatemala to expand trade. approximately 600 given that: (a) Mexico has set a political goal to grow at 6% per Strategies to penetrate new Why new markets for million citizens ... annum; (b) Chile can possibly markets T&T’s products need to be gain ‘developed nation’ status In order to penetrate new explored within the next five years; (c) markets, such as Latin America, Peru is expected to grow by the manufacturing sector must Challenges with existing above 6% in 2013 and (d) enhance their innovative capacity markets Panama, which has doubled and produce high quality goods As T&T engages in trade with – FSMA requires that all exporters its GDP in the past decade, is at competitive prices. Thus, regional and international of food to the US comply with expected to grow 9% by the end while local manufacturers are markets, local manufacturers specific regulations, otherwise of 2013 – stemming from the encouraged to explore new encounter various challenges their exports will be rejected at expansion of the Panama Canal, markets it is evident that this is no that hinder trade and the the US border; (d) The difficulty the recent approval of Free-Trade simple process; as such the role overall competitiveness of their of trading with Cuba which stems Agreements with the United of Government is critical to guide exports. Several challenges arise from: (i) A 360 days of credit States, the European Union, this process. Additionally, the from the existence of differing requirement by Cuban enterprises and Canada, as well as a large private sector must complement restrictive trade regulations (which delays the receipt of private mining project. the work of the Government in that manifest themselves in payment from Cubans; creating In addition to these regional this regard. In order to capture the form of non-tariff barriers cash flow problems); (ii)Cuba’s opportunities offered by the Latin new markets, it is imperative (NTMs), technical barriers to bureaucratic culture; and (iii) high American market, it should be that the Government provides trade (TBTs) and sanitary and air freight costs of delivery goods. noted that while foreign direct substantial support to the private phytosanitary conditions (SPSs) investment (FDI) worldwide fell sector to enhance productivity and in the external markets. Some Opportunities for new 18% in 2012, and plummeted trade. Support may encompass examples include: (a) Law 173 markets 32% in developing economies; comprehensive market researches, in the Dominican Republic which While local manufacturers FDI to Latin America grew 7%. In the facilitation of trade missions grants extraordinary protection to have saturated the CARICOM particular, FDI increased 58.7% and trade exhibitions, financial the DR agents and distributors, markets, few have penetrated in Dominican Republic, 48.7% assistance and the promotion of in case of unilateral termination beyond the Caribbean and fewer in Peru, 34% in El Salvador and local products especially through of a contract by the foreign have broken into international 32.2% in Chile5 T&T embassies. exporter - thus mandating that markets. As such, manufacturers . It is evident that the private the DR agents and distributors are encouraged to enhance their While exploring new markets, sector plays a key role as a are made eligible for substantial productivity and competitiveness such as Latin America, is potential driver of economic indemnities, if a contract is in order to expand beyond essential to increase exports growth in the local economy terminated without a “just cause” CARICOM and diversify their of T&T products, it is equally through diversification, and must by the exporter; (b) Product investment portfolio in alignment important to note that targeting collaborate with the Government registration in Costa Rica is with new markets. the T&T diaspora markets to boost growth levels in the cumbersome – the registration Latin America is an excellent also forms an integral part of country. To foster this process, procedure requires that a prospective market for T&T finding new markets for such exploring new markets to enhance given product be differentiated manufacturers to explore - products. Statistical data shows trade is critical, and requires local i.e. registered by size, colour, with a $4.8 trillion economy, that South-North migration manufacturers to become more flavour, scent, shade etc. (for approximately 600 million is important for T&T and as 6 innovative, more productive and the same product); (c) The citizens and a burgeoning middle such, principal destinations for more competitive. introduction of the Food and class, Latin America is a rapidly- T&T emigrants include the US, Safety Modernization (FSMA) Act growing market. Within the last Canada and the UK. Therefore,

1 Retrieved from T&T Newsday, re: Review on T&T economy by Marla Dukharan, Group Economist for RBC Caribbean 5 Latin Business Chronicle http://www.latinbusinesschronicle.com 2 Review of the Economy 2012, Ministry of Finance 6 ACP Observatory on Migration. “Overview on South-South Migration and Development Trends and Research Needs in 3 Review of the Economy 2012, Ministry of Finance Kenya,.” http://www.acpmigration-obs.org. 4 Canada’s General Preferential Tariff (GPT) regime is being modernized under the Economic Action Plan 2013 – in this regard 72 higher-income and trade-competitive countries, including T&T will graduate from the programme effective January 01, 2015. page 18 . The Manufacturer

Derrick Villeneuve Director of Strategy Big Reach Davyn with Technology

s you look for mobile device. You can ˘˘ Conduct surveys and track all of You can combine all of the above ways to grow your provide an automated reply in the data in a repository that can with a solution which easily allows you organization you the meantime. be used for reporting and further to monitor all of your opportunities marketing efforts and manage the process of converting should consider ˘˘ Track your promotional emails Atechnology as an enabler to them into sales, whether you are in and know how many were ˘˘ Leverage online repositories the office or on the road. expand your business. Current opened and by who. You can for managing your marketing With all of this in the cloud, you technologies provide a means also tell who clicked through materials so they are easily also never have to worry about losing for us to reach many people the link to the information or accessible at any time this vital data. This is particularly and companies for modest costs offer you are providing compared to traditional marketing The overarching benefit of this true if you are an individual or small methods. Even better, is that ˘˘ Monitor the effectiveness of technology is that it provides you company who usually has all of technology provides you with a your promotions on social with a feedback loop for your your business data on one or two means to measure your marketing sites like Facebook in the marketing efforts so you know computers which are not diligently campaigns, allowing you to refine same way what is working and what is not. backed up. This allows you to maximize your your message to be as effective as ˘˘ Use text messages (SMS) to If you are not leveraging this type of marketing spend for optimal results. possible contact your prospects and technology in your business today you In a world where you have to The advent of cloud computing customers with updates or need to be aware that some of your compete for an individual’s attention allows companies of any size to notifications competitors are! affordably use this technology. It’s these tools could provide just the not only for the big guys anymore. edge you need. We all know the internet is a great vehicle to promote your products and solutions. You can put up a web site, use social media like Facebook or LinkedIn Solutions For and leverage email to get your message out there. The problem is how do you know what really Your Business works? Obviously if sales increase right after a promotion you could correlate it but rarely is it that straight forward. There are solutions available Integrate your… Sales Optimization, No hardware costs, Rich data visualizations, today that allow you do some very Financials, Customer management, Business-class email, Rapid--re business interesting things such as: Inventory, Social Media, Anywhere access to les, intelligence, ˘˘ Monitor all of your web traffic Manufacturing, Pipeline Management, HD video conferencing, Data analytics, Supply Chain, Customized dashboards Full Microsoft Office suite, Drag and drop ˘ ˘ Automatically Identify Human Resources, Content management, capabilities, prospects and link to Payroll, Auto software updates Create interactive their social media profile Operations. dashboards, (LinkedIn) to bring relevant Connect to any database information to your fingertips for a more targeted approach ˘˘ Track incoming queries or complaints from your web site and receive instant Contact us today for a free consultation at 868-674-9788 | [email protected] I www.davyntt.com notifications directly to your The Manufacturer . page 19

Port Development, Customs and Trade Facilitation Preparing for the Panama Canal Expansion in 2015

The global economic recovery. The Panama Canal expansion. The is now classified as an innovation driven economy, based primarily threat of China. These three matters of hemispheric and international on its Gross Domestic Product significance should by themselves be enough to awaken our policy (GDP) per capita. Despite this makers to the reality that, should we fail to enhance our port and re-classification, T&T is now ranked maritime infrastructure, Trinidad and Tobago’s commercial standing in 92 out of 148 countries listed in the index, a drop from 84 out of 144 the global marketplace can potentially be left in dire straits. countries listed in the 2012-2013 index. The Index is calculated using While it is important to enhance regarding the development of a Customs and Excise Division, along a combination of hard data from our export competitiveness new port in this country. The impact with the Ministry of Trade will work international agencies and a survey through innovation and product of such will be far reaching and it is harmoniously in support of the of executives working in the public differentiation, there must also hoped that proper feasibility studies private sector’s Trade Facilitation and private sector. be concurrent and consistent are conducted to ensure that the efforts. The primary factors that account improvements in the efficiency and economic ‘opportunity costs’, as Our country’s standing in the for this low ranking (described as overall cost of doing business in well as the negative externalities international logistics arena has “hindrances to doing business in and with T&T. The question of port that will attend such a decision are recently been captured by the Trinidad and Tobago) remain, like efficiency is a natural follow up well factored in. Ultimately, ours is Arthur Lok Jack’s Graduate School last year, the issues of crime and to these efficiency concerns, for the hope that whatever decisions of Business Logistics Performance theft (which accounted for 20% of reasons that are fairly obvious to all are taken serve the business Index (LPI), which was designed the respondents’ votes), inefficient involved in the world of commercial community’s best interests in the using similar metrics as the World government bureaucracy (17.3%) shipping. face of an influx of international Bank’s LPI - a ranking of countries and corruption (15.9%). In the In this regard, our two major competition in the post Panama globally according to their logistics context of an enabling environment Ports - the Port of Port of Spain Canal expansion environment performance. Using survey for Trade Facilitation, this is not (PPOS) and the Point Lisas Industrial (2015 and beyond). methods administered to logistics welcome news, effectively tempering Solutions For Development Corporation The other agencies involved in professionals, the LPI evaluated the optimism spurred by the work (PLIPDECO) are charged with this necessary maritime infrastructure T&T in terms of the efficiency of being done at the level of Customs the principal responsibility of evolution include, inter alia, the Customs procedures, maritime Your Business Administration and the Ministry of shouldering the burden associated Customs and Excise Division, infrastructure and the ability to track Trade, with respect to ASYCUDA with these development needs. our Ministry of Trade, Industry consignments and clear cargo in World and TTBizLink respectively. While both ports have transitioned and Investment and its affiliated a timely manner. Based on these It is a telling reminder that there to the relatively modern NAVIS agencies, the Ministry of Planning factors, T&T was ranked 68 out needs to be a holistic approach to SPARCS N4 Terminal Operating and Sustainable Development and of 144 countries, suggesting that ensuring that the overall climate for Integrate your… Sales Optimization, No hardware costs, Rich data visualizations, System, the gains reported by the the Ministry of Transport. there is considerable room for all economic activity in this country Financials, Customer management, Business-class email, Rapid--re business companies designed to benefit from The recent passage of the improvement. lends itself to foreign investment and Inventory, Social Media, Anywhere access to les, intelligence, the system have been tempered by Customs Amendment Bill to It will be interesting to see uninhibited international trade. Manufacturing, Pipeline Management, HD video conferencing, Data analytics, perennial issues of congestion at upgrade the Customs Border where this country stands when the Supply Chain, Customized dashboards Full Microsoft Office suite, Drag and drop The age of China looms the ports, particularly in the area of Control Control System during legislation referenced above comes Human Resources, Content management, capabilities, ominously, or rather spurs optimism berthing space. Investment in new the last Parliamentary session was into effect. The private sector will be Payroll, Auto software updates Create interactive depending on one’s lenses, for the Operations. dashboards, equipment at both ports remain welcome news for the business pleasantly surprised if our ranking rest of the world. If Trinidad and Connect to any database a priority - with the government fraternity, as it is in theory supposed improves drastically, after years of Tobago is to partake in the latter as their principal shareholders, to usher in major improvements languishing in an environment of rather than the former, fast and the message here is yet another in shipping efficiency through the inefficiency and delays. accurate policy decisions need clarion call for this administration faster flow of information between Additionally, the Graduate to be enacted to transform our to place renewed emphasis on port the regulators and the private School of Business launched the maritime infrastructure in this global Contact us today for a free consultation at investment. sector. It is hoped that the legislation Global Competitiveness Report trade revolution. 868-674-9788 | [email protected] I www.davyntt.com Additionally, there have been will be smoothly and seamlessly for 2013-2014 on September 4th utterances in various circles operationalized, and that the 2013. The results indicate that T&T page 20 . The Manufacturer

Feeding Ourselves

By: Balraj Kistow, Member of Faculty of the Arthur Lok Jack Graduate School of Business. www.lokjackgsb.edu.tt

he Caribbean has by showcasing persons who always been the known have been successful through as an agricultural super agriculture and is now achieving power since the days a higher standard of living ofT the “King Sugar”. The fertile through farming. soil of the regions has enriched When we examine the global the colonial powers of Europe outlook as it relates to food and has been the livelihood and water security, we need to of many. Many of us who are re-examine our paradigm as today the leaders of society in it relates to agriculture, agro- many spheres, had our roots processing and food production in agriculture, as we are the in the regions. In his 2011 children of farmers or gardeners. book “World on the Edge”, I recently took a trip back to the noted scholar and President of Nariva Swamp, which borders the Earth Policy Institute, Lester my home village of Plum Mitan Brown, gives us an articulated and was reminiscing of the days view of the links among the when accompanying our parents environmental crisis, food we would toil long days in the security and social and political watermelon and rice fields. stability. He pointed out that We were also given regular increasing global temperatures reminders that this was the fall have a real and terrifying effect back position should we not on food security. Agriculture make good on our opportunity as we know it today has evolved for education. over 11,000 years of climate Agriculture and food stability. As the earth heats up production for the last two and climatic conditions changes, is becoming a cherished the weaker economies of the or three generations, has agriculture would become commodity as aquifers are world. In the period between been pictured as a means of increasingly out of sync with the depleted through over pumping; early 2007 and 2008 the price livelihood to improve your climatic conditions that shaped glaciers are melting faster of wheat, corn, rice and soybean lifestyle and at the extreme, it. Crop ecologists estimate that than normal which reduces tripled their historical levels. as a punishment for not for every 1-degree-Celsius rise dry season flows, and extreme Social order in many countries succeeding in formal education. in temperature we can expect a weather conditions result in came under threat. There The extent to which this has 10% decline in grain yields. droughts or severe flooding. In were riots in countries such as subconsciously contributed to The situation is made a world where we have recently Egypt, Cameroon, Haiti, Mexico, the poor support given at the worse when we consider the seen the rise in the price of Indonesia and the Philippines, level of governmental policy issues relating to the world grains, any disruption to the among others, resulting in deaths is not known. As the younger water supply and its impact production to wheat and rice and threatening the political generation becomes more on agriculture. On a global in the high production centers stability of some of these nations. urbanized, there are now many scale 70% of all water used is of India and China would drive Farmers in rural Thailand and rural cocoa and citrus plantations for irrigation purposes. From prices up even further. the authorities in Pakistan had lying in ruins. We have seen South America to North America A situation of falling supply to resort to extreme measures to recent attempts by the Ministry of to the heavily populated and rising prices is a recipe protect grain supply from looters Agriculture to change this image Asian continent, water supply for global chaos, especially in and hijackers. This was but a The Manufacturer . page 21 in the 21st Century

preview of what can happen in the future the ability to feed Trinidad and Tobago must be Agriculture and agro- the face of major disruption to ourselves would become more married with the labour and processing cannot be something the global food network. apparent as a hallmark of our land of Guyana so that we that we do to only to make The triple factors of rising independence. can produce at a scale where a livelihood. The farmers of population, rising affluence and This would require a greater unit cost is minimized. Making today must be highly-trained the use of grains for bio fuels effort at the policy level to this happen cannot be left to professionals who understand have increased the demand for create the environment in which regional governments as the the science behind crop yields food. At the same time, factors the agricultural sector are given pace at that level is extremely and farming practices. They such as more frequent heat the support so that it becomes slow. Surely, there would be a must be highly-trained business waves, aquifer depletion, soil economically feasible to engage role for the political directorates professionals who can see the erosion and melting ice sheets in farming and the business of but this must happen at the level entire value chain and how they and mountain glaciers have food production. Areas such of the private sector. Regional are able to monetise their efforts all worked against expanding as dairy and fish farming, rice, Chambers of Commerce, and maintain consistency in production to meet the rising cocoa production and citrus are agricultural societies and quality and supply. This is not demand. What this translates areas that hold much potential. organisations and the regions’ beyond our capacity since it is to is that we in the regions must At the level of production, the small business sector must be historical DNA. We just need to put agricultural development capital, fertilizer and agro- the driving force to make this start moving sooner rather than as a top priority, since in processing capabilities from happen. later. page 22 . The Manufacturer

National Quality Infrastructure The Foundation to Competitiveness and Sustainable Development

Trinidad and Tobago Bureau of Standards

Sustainable development may be described well-developed systems for Trinidad and Tobago, encouraging Standardization, Accreditation, local and foreign investment as “providing for the needs of today without Metrology and Conformity and opening new export markets threatening the ability to meet the needs of Assessment. While these are all by signing a number of trade to be developed at the national agreements. future generations”. This sometimes requires level, many developing countries TTBS is committed to supporting that we face and address conflicting priorities; for have seen these efforts being our country’s manufacturers championed by the National and exporters in providing high example, how can we improve the quality of life Standards Body (NSB), such as quality products and services and and develop our economy while simultaneously our Trinidad and Tobago Bureau becoming more innovative and of Standards (TTBS). This is competitive. We as a country protecting the environment? largely due to the fact that the must become more creative and basic elements of the NQI are innovative and seek to build Global competitiveness and economy and improve our resident in the services offered new business sectors which diversification of our economy global competitiveness. In by the NSBs; these include can increase our resilience to away from the traditional oil order for a country to maximize standardization, metrology economic downturns. As we and gas sectors are essential opportunities for growth in services, certification services, explore the development of new components of a strategy to sustainable development, trade inspection, testing services, and business clusters in areas such achieve sustainable development and innovation, it is essential laboratory accreditation. as Energy, Food Sustainability, in Trinidad and Tobago. This must that certain fundamental quality- An effective and efficient Culture and Creative Industries, be viewed in light of the latest related infrastructure is in place; NQI depends on the complex Maritime Industries, Tourism competitiveness ranking which such a system is known as a interrelationships between and Finance, we need to keep places Trinidad and Tobago National Quality Infrastructure. Government Ministries, regulatory in mind the requirements of at 92nd position (out of 148 A National Quality agencies, and conformity the global customer in terms of countries) according to this year’s Infrastructure (NQI) is designed assessment bodies which operate Quality, Safety and Performance; World Economic Forum Global to ensure a certain level of both in the public and private these customer requirements are Competitiveness Index; this quality in the goods and services sector, NGOs and civil society. normally embodied in Standards. represents a further decline from produced or used in a country The NQI has several benefits. We must meet and exceed the previous 84th position (out of and provide a foundation for It facilitates trade and also helps international standards in order 144 countries)in the 2012-2013 other aspects of development maintain a level of safety and to compete effectively. Quality is Report. such as sound regulatory quality for consumers in Trinidad no longer just a desirable goal for While there are many practices, trade competitiveness, and Tobago. It also supports both products and services; it is challenges with respect to and even innovation. The NQI environmental protection, social a prerequisite for manufacturers sustainable development, there supports three critical aspects for responsibility and sustainable seeking to expand their horizons. are also significant opportunities a country’s development: social development. The Ministry of TTBS has partnered with for us as a nation, including advancement, environmental Trade, Industry and Investment, the national stakeholders to formulate becoming more creative, protection and economic parent Ministry of TTBS, has been several National Standards innovative, and entrepreneurial development. leading the charge with respect to aimed at supporting sustainable as we seek to diversify our Aspects of an NQI include making it easier to do business in development in areas such as The Manufacturer . page 23

water quality, motor vehicle and business operations do not that Sustainable Development is recognition to the conformity emissions, energy management negatively impact the earth that we also about the Quality Of Life. assessment practices of Trinidad and renewable energy systems. all inhabit. Issues such as Climate Manufacturers must be able and Tobago. Also, TTBS has engaged in a Change, Renewable Energy, to access a healthy, productive The strengthening of the NQI number of initiatives aimed Energy Efficiency, Low Carbon labour force. Where does the requires cooperation, above all, at assisting the Government’s Footprint and Low Water Footprint National Quality Infrastructure in order to successfully improve diversification efforts. Efforts in this are coming to the fore. Customers fit in this scenario? The NQI productivity and competitiveness regard include the development want assurance that products have can assist in improving the of Micro, Small and Medium of several standards to support the been manufactured in a manner quality of medical care services Enterprises (MSMEs), increase Fashion Industry in collaboration which is sustainable, energy available nationally. Laboratory trade and protect consumers and with bodies like the Trinidad and efficient and causing minimal accreditation is a key tool in the environment. We have to Tobago Coalition of Services impact on our planet Earth. The ensuring the competence of identify and establish key linkages, Industries (TTCSI) which is playing National Quality Infrastructure personnel in our health care networks, and partnerships to a lead role in transforming the provides a framework that facilities. Laboratories should further our competitiveness and services sector and assisting local manufacturers and customers can be ideally accredited to ensure sustainable development goals. service providers to enter new use to demonstrate that products competence and thereby, provide Private sector companies, public export markets. and processes are sustainable. assurance of reliable test results. sector organizations and civil In order to successfully In this regard, TTBS has Laboratory accreditation society all have a part to play in penetrate export markets, local adopted several standards to is essential to Health Care, the NQI. manufacturers must be able aid in sustainable production; Food Safety, Forensics, Crime The NQI pervades all aspects of to demonstrate compliance to a case in point is the suite of Investigation, Water Quality, Air the economy and human life, from Standards in the destination environmental management Quality and essentially all sectors trade, economic diversification, country; this normally entails standards which can be used by when there is a need for accurate competitiveness to transport, certain Conformity Assessment companies to become ‘green’ testing and measurement. health care, construction, activities at home or abroad. businesses. In addition, we need Recognizing the importance of green buildings, sustainable A major focus of the NQI is now to encourage companies to having a National Accreditation cities, renewable energy and ensuring the local availability of become more energy efficient; Body, TTBS recently hosted the energy efficiency. In order to testing bodies, inspection bodies in this instance, the Bureau 18th IAAC Annual General realize our vision for sustainable and certification bodies which has adopted an International Assembly and related meetings at development, the NQI is the are internationally recognized, Standard, ISO 50001 for Energy the Hyatt Regency, Port of Spain. critical foundation, providing thus providing the means for Management Systems. ISO This event marked a significant essential support functions to local entrepreneurs to prove that 50001 provides an internationally milestone in the establishment assist both organizations and our local products can compete acceptable framework to more the National Accreditation Body persons to wisely use resources, internationally. effectively manage energy usage for Conformity Assessment. The minimize negative impacts on the Trade and sustainability issues and reduce energy consumption, intent is to achieve international environment, while simultaneously are becoming inextricable. Global leading to both cost savings and recognition of this organization achieving economic development customers are becoming more minimizing effects on Greenhouse through the signing of the Mutual and prosperity. sophisticated and are demanding Gas emissions. Recognition Arrangement with proof that products are sustainable We should also be mindful IAAC and thus bring international c o u n t r y . p r o f i l e

Suriname Jules Wijdenbosch Bridge

Economy at a Glance Full name: Republic of Suriname GDP (purchasing power parity) GDP - per capita (PPP) Population: 529,000 (UN, 2011) $6.685 billion (2012 est.) $12,300 (2012 est.) Capital: Paramaribo $6.429 billion (2011 est.) $11,900 (2011 est.) Area: 163,265 sq km (63,037 sq miles) $6.173 billion (2010 est.) $11,600 (2010 est.) Major languages: Dutch (official), English, Sranang Tongo, (note: data are in 2012 US dollars) (note: data are in 2012 US dollars) Hindi, Javanese GDP - real growth rate Major religions: Hinduism, Islam, Christianity sufficient. During much of the 1980’s 4.0% (2012 est.) Suriname was mostly under military Life expectancy: 68 years (men), 74 years (women) (UN) 4.2% (2011 est.) rule, which reinforced these “self – Monetary unit: Suriname dollar 4.1% (2010 est.) sufficiency” policies. However, from Main exports: Bauxite, alumina, aluminum, crude oil, timber, 1980 to 1988, GDP per capita in the shrimp and fish, rice, bananas Suriname, once called the Dutch South American country declined by GNI per capita: US $7,640 (World Bank, 2010) Guianas, is one of the smallest 1.2 percent a year on average and countries in the South American Internet domain: .sr per capita income fell by 2 percent region. It has an estimated per year and foreign debt rose from 3 International dialing code: +597 population of slightly over half a percent to 27 percent of GDP. With the million persons (539,000, 2012) restoration of civilian control in 1991 most of which inhabit the northern came a shift in policy which saw the part of the country in the capital gradual ‘opening’ of the economy. city of Paramaribo. As a part of Chief among these policies was a GDP - composition by sector the South American land mass, strategy of regional integration, which Suriname is bounded by Guyana sought enhanced cooperation with the to the west, French Guiana to the Caribbean Basin. As a consequence, east and Brazil to the south, and is July 1995 saw the accession the only Dutch speaking, and one of Suriname to the Caribbean of the few non – island states in Community (CARICOM) and the Services Agriculture Industry CARICOM. Considering its size, country becoming a full member of the 52.9% Suriname is considered to be one of WTO. In keeping with these policies the 10.4% 36.6% 2012 est. the most ethnically diverse countries country also engaged in the signing of in the world, with each ethnic group several bilateral agreements with such in large measure preserving the South American countries as Venezuela Labour Force (2010) Doing Business Ranking cultural influences of their respective (1993) and Brazil (1997). indigenous roots. out As a result of these efforts, Suriname 103,915 164 of 185 Once a dependency of the now enjoys an open economy which Netherlands, Suriname gained has seen both trade and GDP increase economic autonomy in 1955 each year for the period 2006 – and was granted full economic 2012. As a total, GDP and GNI independence in 1975. In an nearly doubled to USD 5173 million attempt to rid itself of the vestiges of and USD 9321 million respectively colonial rule, the country adopted in 2012. The country’s economic inward looking policies, in its bid successes are buoyed by a wealth to become independent and self of natural resources and traded The Manufacturer . page 25 c o u n t r y . p r o f i l e

commodities like gold, oil and to now set at SRD 3.25 to 3.35 to the powered by diesel generated energy. Despite such a healthy investment a lesser extent bauxite/ alumina. US dollar. Despite enjoying a fiscal The doubling of the capacity of profile, Suriname ranks 164th (2012) As a consequence of record prices surplus for the past few years however, the power generating plant of the out of 185 economies for ease of for gold and fuel Suriname unlike the revenue base is quite narrow with national oil company Staatsolie has doing business according to the World many of its CARICOM partners 30% of the revenues coming from helped in easing the demand for Bank’s Doing Business rankings. grew significantly and was able the gold, bauxite and oil sectors. As power in Paramaribo. Starting a business in Suriname requires to weather the economic storm of such the country remains vulnerable Due in large measure to its wealth an average of 694 days and 13 the global financial crisis of 2007. to external shocks from fluctuations of resources Suriname also boasts different administrative procedures. Thus in 2010, while most of its in international prices for these an above average performance The government is however in the CARICOM counterparts averaged commodities. Services constitute a in foreign direct investments. The process of drafting new investment economic growth of 0.5%, Suriname significant part of the economic sector mining sector traditionally attracted legislation which it is hoped would enjoyed an average growth rate of in Suriname, accounting for over the highest percentage of FDI in provide greater opportunities for 3%. While Suriname is significantly 60% of GDP. The wholesale and retail Suriname, however the withdrawal investment. The government has also dependent upon its mineral reserves trades are dominant service activities, of global mining giant BHP Billiton identified agriculture, timber, tourism the country also boasts large exports contributing 19% of the country’s from the country’s bauxite sector and other services as key areas for of bananas, shrimp, frozen fish, GDP in 2011. Manufacturing, in 2010, has negatively affected investment and sees infrastructure, exotic timber, rice and scrap metal. primarily food processing and FDI performance in this area. More roads, bridges, transport facilities, and Primary export destinations are bauxite refining are also significant recently there has been increased telecommunications as being crucial Canada (33%), United States (12%), contributors with 21.4% in 2011. activity of Chinese investors in factors to attracting investors to the Belgium-Luxembourg (12%), Guyana Despite its many achievements Suriname. Examples of these Sino country. (7%), Barbados (7%). Preferred and growth milestones, the Suriname investment flows are evidenced in The Trinidad and Tobago import partners on the other hand, economy continues to be hamstrung such projects as that undertaken by Manufacturers’ Association will be are Trinidad and Tobago (20%) , by a shortage of affordable energy the China Zhong Heng Tai company, leading a trade mission to Suriname from Netherlands (20%), United States to support any major industrial which has invested significantly in 13th to 17th October 2013, to explore (12%), China (9%) Brazil (6%). expansion. The country’s main the revitalization of the palm oil opportunities for trade and investment Tight fiscal policy in Suriname bauxite refinery at Paranam depends industry in the Patamacca region. between the two countries. For further has been credited for Suriname’s primarily on diesel generated energy Further a USD 600million Chinese information please contact Ms. Renée economic successes over the past few to support its refining operations. investment project is underway Penco at [email protected]. years. Monetary policy in Suriname Additionally, the state owned gold for the construction of port and is focused on the maintenance of mining company Surgold has road construction; while significant the exchange rate against the dollar, noted that any gold refinery built concessions have been given to Sino which, since devaluation in 2011, is in Suriname will also have to be Forest and Greenheart. page 26 . The Manufacturer Member Focu s

Kaj Designs – one of the TTMA’s newest members – is staking its claim on the international fashion scene.

The premier fashion house is BLUEPRINT from the 16th to 19th of based in Scarborough, Tobago, May in Singapore. Kaj won its bid and creates resort collections to host one of the six runway shows for the confident woman and that took place during the event outfits corporate ambassadors. and was the first Caribbean brand The Kaj Resort line is available to exhibit and show at the core of at Guadeloupe’s exclusive Singapore’s fashion week, Asia Caribbean boutique, KOD. The Fashion Exchange. brand’s objective is to be known According to Ms. Miller, the for its Caribbean aesthetic and to garments were well received at both become a leader in Caribbean shows due to the fine construction fashion, globally. and high quality of textiles and raw While the Creative Director, materials used. The product also Mr. Kevin Ayong Chee Julien has stood out for its originality, colour been designing since 2005, Kaj and flair. Ms. Miller described Designs registered as a limited the tradeshow experiences as liability company in October, invaluable in moving the company 2012. Pursuing a sound strategy closer to achieving its objective and financing to activate its of establishing the Kaj brand as business plan, the company a Caribbean leader in fashion is well on its way to achieving globally. its goals, says Liza Miller, the The company was able to expand company’s CEO/Director and its networks, raise awareness Ayoung-Julien’s business partner. for the Kaj brand internationally “We are approaching the and gain hands-on knowledge business with strategy and of tradeshow tactics including structure. We know that there presentation, marketing and sales is an international appreciation strategies. While in Singapore, for all things Caribbean. We the company was able to make have a great product. The contacts and build networks for innovations behind the designs accessing quality raw materials and in Bali at the inaugural Fashion Magazine, Harper’s Bazaar and are unique. Kevin Ayoung- production. Market research was Festival Bali. The Bali show Grazia Magazine. Julien, our Creative Director is carried out through interactions producers saw Kaj at BLUEPRINT Since launching the latest Kaj exceptionally talented. At the with customers, buyers, media and in Singapore and invited the Resort collection, Tribu Sauvage, core of everything is his creativity designers. These interactions have company to take part in the high in May 2013, the demand for Kaj and what has gotten us out there helped to identify demographics profile fashion show. Ms. Miller garments has grown both locally is the partnership that he and and psychographics, determine saw this as a great opportunity for and internationally. The brand I have,” says Ms. Miller, who how the product measured against publicity and sales and arranged has enjoyed a 30% increase has a background in business competitors, gauge the response for the collection to be shipped to in its client base and continues administration and management to the product and determine its the show. The show took place to receive weekly inquiries of the creative industries and export potential in each target from August 24th to 31st and about the availability of its also operates leading marketing territory. Three core export markets was presented by The Stones clothing. KajFAB Femmes may and communications firm for the were identified: 1) USA (New York, Hotel Legian. The show featured look forward to the placement creative industries, estuary PR. Miami and Los Angeles); 2) Asia some of the region’s established of its resort line at Manhattan’s Ms. Miller revealed that this (Singapore, Bali, Hong Kong and and emerging designers from trendsetting showroom and year, Kaj exhibited at two of the Tokyo); and 3) the Caribbean Bali, Jakarta, Singapore and online boutique, Lion’esque largest fashion tradeshows in (Jamaica, Barbados, St. Maarten, Australia; with celebrity guests Style, from September 2013. the world – Intermezzo, which is St. Lucia, Guadeloupe and including Michael and Lindy Klim Additionally, the brand is currently produced by ENK International Martinique). and Casey Burgess. Some of negotiating orders for placement and held in New York City from In August, the Kaj brand was the major partners for the event of its product at several online May 6th to the 8th , followed by the only Caribbean brand to show included Indonesia Tatler, Esquire boutiques. The Manufacturer . page 27

Challenges for the for export the testing costs as tourism season in Tobago, the The Ministry of Trade, Industry Company much as the fabric. In addition, company has decided to have a and Investment’s Fashion Industry marketing costs are significant, number of pop-up boutiques at Despite the positive outcomes Development Committee, of as much as 40% of total cost as various hotels in Tobago weekly mentioned above, the company which Ms. Miller is a member, the brand must be able to hold beginning in November. The was ill prepared for shows in is in the process of developing its own against well established company also plans to have terms of marketing as printing of a Strategic Plan. Tenders for brands with huge marketing pop-up boutiques in Trinidad sales and marketing materials consultants to develop a plan for budgets. every other month starting in were not completed on time due Trinidad and Tobago’s fashion There is also a shortage of November. to severe financial constraints. sector will be sent out. skilled people in the sector as Although passion and “Funding is extremely difficult; Ms. Miller notes that talent well as a shortage of expertise creativity are vital aspects of banks are fearful to invest. They abounds in our nation. She available in the professions that the business, Ms. Miller is of do not understand the business believes that more needs to be support the sector. “Production the view that being aware of all of fashion and its unique done to help unify the sector. managers and assistants, pattern other aspects of the business is spending requirements,” says A culture of trust and mutual makers, stitchers, marketers and equally important. To change the Miller. According to Ms. Miller, respect must be nurtured to allow business managers and publicists perception of the fashion sector, the most serious challenge within for the sharing of information in fashion are quite scarce,” says the company is considering the fashion realm in Trinidad and and collaborations between Miller. hosting a mentorship program in Tobago is the perception that practitioners that would enable schools. the creative industries are not a a more supportive environment What the future holds In the 2013-2014 national lucrative sector. ultimately strengthening the budget the Minister of Finance Ms. Miller believes that Maintaining its philanthropic fashion sector as a whole. Larry Howai mentioned the education of suppliers, potential outreach, Kaj has donated Creative industries offer the removal of customs duty and customers and the wider public two dresses for auction at the country the opportunity to value added tax on commodities is necessary. A public relations upcoming celebrity charity diversify our economy on a imported as inputs into the campaign on what the creative event, Legends Beyond, which “resource we will forever have.” production of goods and services industries entail, the jobs it offers, takes place in Los Angeles on for this industry. and the mentoring opportunities September 19, 2013. Legends available to young people will Beyond promises to attract an change the belief that the creative elite crowd with celebrity host, sphere is not economically viable. Vivica A. Fox and guests including Costs are also a big challenge. Charlie Sheen, Jane Seymour Due to the company’s relatively and Nicole Kidman. Proceeds small scale of operations, from the event will benefit Los material and other supplies are Angeles County’s breast cancer purchased from distributors organization, Susan G. Komen for and not directly from the the Cure. manufacturers. Designers in Locally, the brand will give of its Trinidad and Tobago cannot time and resources to showcase access quality fabrics and raw at the Rotary Club of Princes materials locally. “Seconds are Town’s annual charity tea and being imported. These fabrics fashion event on October 6, are not of a quality that can 2013 at the Hyatt Regency Hotel be sold internationally,” Ms. in aid of the Diabetes Prevention Miller explains. At present, the Project and Polio Eradication company sources all fabrics Campaign. outside of Trinidad and Tobago. Additionally, the company has These costs are likely to decline applied to be part of Dominicana as negotiations with distributors Moda 2013 (DM2013). This from Asia are underway following fashion event will run from the Singapore visit. October 21-26, 2013 in Santo Additionally, as no one in Domingo, Dominican Republic. Trinidad and Tobago makes If selected, the company will be woven labels, these have to be able to participate in all activities sourced outside the country. revolving around DM2013 and Through TTMA’s network, Kaj has present its collections on the been able to get suitable labels runway. The show has grown from Brazil. to be the official fashion week Cost is further impacted by the of the Dominican Republic labelling regulations for fabric and it has become the fastest content. These require the testing growing runway show in the Latin of fabric used in garments for American region. export. In producing samples For the upcoming peak our TTMA continues to Family Grow Newest Members

Across The Border Limited Caribbean Analytical Services Limited (CASL) Edoo’s Welding & Industrial Packaging Center Trinidad Limited 46 Calcutta No 2 Freeport Corner Phoenix Park Road West and Pacific Supplies Company Limited 4B Central Warehouse Complex, [email protected] Avenue, 27 Royal Road, San Fernando Charlieville, Chaguanas 1(868) 673-4006 Point Lisas Industrial Estate, Point Lisas [email protected] [email protected] [email protected] 1(868) 652-4924 Air2 Work Limited 1(868) 672-7285 1(868) 679-8914 4A Central Warehousing Complex Building, Energy Dynamics Limited Resonance Trinidad Limited 34 Munroe Road, Chaguanas Caribbean LED Solutions Limited 1 Dean Street, St. Augustine 134 St. Vincent Street, Port of Spain [email protected] 44 Greenvale Avenue, Valsayn North [email protected] [email protected] [email protected] 1(868) 645-4335 1(868) 224-9894 1(868) 625-4785 1(868) 350-5156 Alltrin Limited estuary PR Limited Creative Ideas Ltd Safe-Tec Limited 23 Romeo Street, St James Sunnydale Townhouses, Unit 22, Unit 2, Lot 2C Chootoo Rd, El Socorro South Corner Clare Street & Eastern Main [email protected] 5 Pasea Street, St Augustine [email protected] Road, 1(868) 622-6216 [email protected] 1(868) 675-9738 Laventille 1(868) 367-5295 B’s Home Made Ice Cream Limited [email protected] Davyn Limited Industry Lane, Champ Fleur Fireone Fx Limited 1(868) 624-3473 52 Nanan Trace, Aranguez [email protected] Macoya Road, Trincity [email protected] Safetrain Services Limited 1(868) 662-5747 [email protected] 1(868) 674-9788/4435 LP#10 Dam Road, Longdenville 1(868) 662-5261 [email protected] Green Duct Limited 1(868) 789-9052/9053 Unit 4, #5 Gaston Street, Shazam Enterprises & Lange Park Industrial Estate, Investments Limited Chaguanas #150 Caratal Road, Gasaprillo [email protected] [email protected] 1(868) 222-6970 1(868) 650-3575 S m t w t f s Ixanos LTD SMAKS Luxury Group Limited LP 72 Corwer Smart and Francis Street, 6 Valpark Plaza, 1 Morequito Avenue, St. Augustine 1 2 c a l e n Valsayn Park, Valsayn [email protected] [email protected] d a r 11 o f 14 1(868) 662-0395 15 e v e n t s 1(868) 663-3097/621-0699 Kaj Designs Limited Soneil Marketing & Distribution Ltd 29 30 35 Friends Field Road, Scarborough, 19 Cassia Street, Morvant Tobago [email protected] [email protected] October 13th -17th 1(868) 638-5364 1(868) 639-6525 Trade Mission to Suriname Susan Morgan and Associates Limited Paramaribo, Suriname Katbeje Group Limited 25 Maraval Road, Port of Spain Suite 3, B’s Compound, Industry Lane, [email protected] Champ Fleur 1(868) 391-3153 [email protected] October 23rd Trans Continental 1(868) 683-7050 TTMA President’s Dinner Distribution Limited (TCDL) Hilton Trinidad and Conference Centre Litekey Antillean LTD #14 Rambhaju Street East, Aranguez 7:00 p.m. 117 A 12th Street, Barataria [email protected] [email protected] 1(868) 223-8235 1(686) 759-5419 December 6th Trini Dogwatch Mark Lee Lum Unit 2 Lot 2C Chootoo Road, El Socorro TTMA Christmas Party 3 Irwin Ave, La Seiva, Maraval House of Angostura San Juan [email protected] [email protected] 1(868) 788-2647 1(868) 688-9220 MEICO Limited West Indian Projects Limited December 15th 113B Calcutta Settlement Road #2, 16 St. Augustine Villas, Circular Road, End of Year Sale Freeport St. Augustine TTMA Car Park, 9th Street Barataria [email protected] [email protected] 1(868) 673-4997 1(868) 662-4588 Omega Building Systems Limited 19D David Blake Street, O’Meara Indus- trial Estate, Arima [email protected] 1(868) 646-0436/2239