The Cove Press

Contacts: Jocelyn Kidd, Shore Lodge, 208.630.0216, [email protected] Tony Harrison, Stoltz Marketing Group, 208.880.9814, [email protected] For Immediate Release World-Class Spa Opening in One of the World’s Greatest Undiscovered Vacation Destinations Idyllic Central Idaho Mountain Lake Resort Shore Lodge to Offer “Adventures In Luxury” with New Extended-stay Spa MCCALL, Idaho (June 23, 2011) — When you think of world-class spa experiences, destinations like Sedona, Southern California, the Virgin Islands, St. Moritz, Paris, and Milan immediately leap to mind, but not so much Idaho. That’s bound to change when Shore Lodge and Whitetail Club open The Cove, a new extended-stay spa in the Central Idaho town of McCall, which is gaining notoriety outside the Northwest for its unparalleled outdoor recreation opportunities and friendly, small-town atmosphere. Opening June 23, The Cove is being developed by the renowned team of Mark Natale, brand strategist, and Colum McCartan, designer, whose signature projects include the Parker Meridien in New York City and the Parker Palm Springs in Southern California. The 7,902-square-foot facility is being created on site at Shore Lodge, and its celebrated design and planning team is excited about the results. “As outsiders from the Northeast who didn’t know much about Idaho,” Natale says, “we had to pick up our jaws when we arrived in McCall. It’s so stunningly beautiful. While it was always our intention to bring something of five-star caliber to the resort from a treatment and experience standpoint, it became clear that creating something that’s very authentic to Shore Lodge, Whitetail Club and McCall was critical, too.” In addition to incorporating an outdoors design theme and many locally sourced materials, Natale says two elements in particular stand out — the immersion pools and the treatments — and help convey what the properties are touting as “an adventure in luxury.” “There are two stunning immersion pools right in the center of the spa,” he says. “One is inside with beautiful windows positioned to capture sunlight throughout the day, and the other is outdoors but open year round. While most spas have pools with geometric shapes, these feel like they’re natural pools — like they’ve been there forever and have a very organic, untouched feel. We even incorporated about 68,000 pounds of local granite boulders into the pools to help pull it off. We’ve worked extremely hard to create something that’s more authentic and natural — you’re going to feel as if you’ve happened upon a really beautiful hot spring.” — more — The Cove Opens June 23, 2011 Page 2 of 3 Natale says the treatments also help express that The Cove delivers an atypical spa experience: “There’s a bit more zest in your Zen here,” he says. “It must be the mountain air.” Dan Scott, general manager of The Cove, Shore Lodge and Whitetail Club, concurs, saying the new spa promises a luxurious escape and a great adventure that will make patrons feel incredible and that they can enjoy on your own or with friends. “We’ve made it fun and accessible, and that extends all the way to the treatment menu,” he says. “We offer ‘Big Game’ and ‘Trailblazer’ massages and our day packages are based on some of the area’s greatest climbs like Granite Mountain and Rainbow Peak. We offer ‘Wildflower’ facials and the ‘Rosemary Mint’ manicures and pedicures for the girls and ‘One Tough Mug’ facials and the ‘Mountain Man-icures’ for the guys. However, while we talk about ourselves in a carefree manner, we don’t take the experience lightheartedly and are deadly serious in delivering the best treatments our guests have ever enjoyed.” In addition to the two immersion pools, The Cove offers individual and couples treatment rooms, a wet treatment room, an ADA-compliant treatment room, a fitness studio, a full-service salon, men’s and women’s locker rooms and steam rooms, numerous nooks with tables and chairs to relax during and after treatments, and an outdoor sanctuary featuring a fire pit, garden and crafted seating areas that Scott says “allows you to escape the mundane and slip away into the splendor of the McCall outdoors.” The spa also offers exquisite food and beverage service led by the properties’ executive chef, Eric Gruber, who has earned praise recently from such publications as Every Day With Rachael Ray and National Culinary Review. According to Scott, the new amenity is part of Shore Lodge’s and Whitetail Club’s ongoing commitment to enhance guest and member experiences. “While many resorts have cut amenities and guest services recently, we’ve made a tremendous commitment to expand them,” he says. “In addition to creating a multimillion-dollar, world-class extended stay spa, we’ve increased our guest- services staff tenfold so Shore Lodge can offer valet parking, expanded concierge services, and transportation throughout the area. And we’re keeping our outdoor lakeside pool open year round and offering poolside food-and-beverage service there during the summer.” Visit www.thecovemccall.com for more information. About Shore Lodge Established in 1948 and nestled on the sandy, southern shores of Payette Lake, Shore Lodge is the quintessential mountain retreat. The historic boutique resort and its amenities are second to none and include 77 suites (61 of which boast lake views), fine dining, a private beach and outdoor marina, a lakeside swimming pool and hot tubs, a day spa, 13,000 square feet of meeting and events space, and complimentary shuttle services to Brundage Mountain ski resort and other area attractions. Visit www.shorelodgemccall.com for more information. — more — The Cove Opens June 23, 2011 Page 3 of 3 About Whitetail Club Adjacent to Shore Lodge, Whitetail Club rests on 1,300 stunning acres and is the area’s only private club and community. With its 18-hole championship golf course designed by Roger Packard and two-time U.S. Open winner Andy North, first-class facilities like the 6,000-square-foot Fish & Swim Club and the 14,000-square-foot Indoor Tennis & Fitness Center, access to Shore Lodge’s beach and marina and a vibrant member activity program, Whitetail Club offers unsurpassed mountain-lake living and a generous package of amenities and year-round recreational opportunities for every age group. A limited selection of 25 homesites offering golf, lake, and/or mountain views are still available, as well as a handful of elegant spec cabin homes. Visit www.whitetailclub.com for more information. About McCall, Idaho Located just 100 miles north of Idaho’s state capitol of Boise (which boasts an international airport with service by eight major airlines), McCall is set on Payette Lake — a beautiful, glacially carved lake surrounded by the western edge of the Rocky Mountains. Uniquely situated in the heart of Payette National Forest, McCall provides prime access to the largest area of protected wilderness in the continental United States. It’s also nearby three major river systems and the best and most plentiful hot springs in the country. Plus it’s only 10 minutes from Brundage Mountain, which Ski Magazine says has “the best powder in North America” and which provides lift-assisted access to more than 20 miles of mountain bike trails. Outdoors enthusiasts trek to McCall for the skiing and snowshoeing, miles of summer hiking and winter cross-country and snowmobile trails, boating and waterskiing, fishing, golf, whitewater rafting and kayaking, horseback riding, and biking. Visit www.mccallchamber.org for more information. # # # Contacts: Jocelyn Kidd, Shore Lodge, 208.630.0216, [email protected] Tony Harrison, Stoltz Marketing Group, 208.880.9814, [email protected] Treatments Fact Sheet The Cove provides an adventure in luxury MCCALL, Idaho (June 23, 2011) — Regarded as a mecca for outdoor recreation, the Central Idaho town of McCall now boasts a different type of excursion: an adventure in luxury known as The Cove. The new, world-class, extended-stay spa offers a comprehensive array of treatments in a unique, natural setting, yielding a relaxing, unforgettable experience authentic to its idyllic, mountain-lake surroundings. Massage • Vintage McCall — Timeless and tranquil like McCall, this massage uses long, flowing strokes for relaxation. Aromatherapy oils can be added to enhance the experience, with notes of citrus to energize or with a blend of lavender and lemongrass to relax. • Big Game — Not for the faint of heart, this robust massage targets the tight spots deep in the muscle layers caused by vigorous activity. It incorporates an essential-oil blend of eucalyptus, peppermint and ginger to stimulate circulation and soothe active muscles. • Skipping Stones — Smooth, heated stones and warming oils melt tension away and relax your muscles. • Trailblazer — Allows guests to pick a specific area on which to work that serves as the spa’s focus throughout the session. • Footprints — Utilizing the ancient Eastern methodology of reflexology, this massage targets the pressure points on the feet that correlate with specific areas of your body. • Any of the massages on the menu can be performed in as a side-by-side couples treatment in the spa’s adjoining-treatment room. • Prenatal massage is available after the first trimester. Facials • Mountain Mist — Designed to increase circulation to plump and firm the skin, this treatment includes a deep exfoliation with paprika and fresh fruit pulps infused with natural fruit acids, as well as two masks that are applied during a luxurious scalp, neck, shoulder and foot massage. • Wildflower — These custom facials use a blend of vitamins, antioxidants and herbs designed for each guest to give their skin exactly what it needs: hydration, deep-pore cleansing, lightening and balancing.

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