THE GERMAN MARKET AT A GLANCE GERMAN ECONOMY

2 Ongoing positive climate for consumption Basic conditions – consumer confidence, labour market, income development – are favourable

GfK consumer climate Unemployment figures Available household income In points In millions Change vs. previous year in %

12 5 5

3,9 4,0 4 4 3,8 3,2 10 3,0 3,0 2,9 2,8 2,9 3 2,7 3 2,6 2,5 2,4 2,4 2,4 2,2 2 2 8 1,3

1 1

6 0 0

12/14 02/15 04/15 06/15 08/15 10/15 12/15 02/16 04/16 06/16 08/16 10/16 12/16 02/17 04/17 06/17 08/17 10/17 12/17

2011 2012 2013 2014 2015 2016 2017

2010 2013 2014 2015 2016 2017

02/18p

2018p 2019p

2018p 2019p

p=prognosis, Ifo economic forecast for 2017-2019, 3 Sources: GfK, Destatis, ifo | SevenOne Media, Market Insights German economy continues to grow Expansion is broad-based on private consumption, foreign trade, construction & business investments ifo business climate GDP (real), quarterly development GDP (real), annual development Index (2005=100) Change vs. previous quarter in % Change vs. previous year in %

120 1,5 3,5

3 2,6 115 2,5 2,2 1 0,9 2,1 0,8 1,9 1,9 2 1,7 0,7 110 0,6 0,6 0,6 1,5 0,5 0,5 0,4 0,3 1 2,1 2,0 105 1,7 1,7 1,8 0,5 0,5 1,0 0,6

100 0 0

2013 2014 2015 2016 2017

02/14 05/14 08/14 11/14 02/15 05/15 08/15 11/15 02/16 05/16 08/16 11/16 02/17 05/17 08/17 11/17 02/18

2018p 2019p

Q1 ´16 Q1 ´16 Q2 ´16 Q3 ´16 Q4 ´17 Q1 ´17 Q2 ´17 Q3

Q4 ´17p Q4 ´18p Q1 GDP Private consumption

*seasonally/price-adjusted, p=Prognosis, annual: Ifo economic forecast for 2017-2019 4 quarterly: DIW Economic Barometer 28 February 2018 Sources: ifo, Destatis, DIW | SevenOne Media, Market Insights IMF Forecast: euro area stabilized Global recovery has strengthened, risks appear broadly balanced

Development real GDP of European Top 5 economies In %, vs. previous year 4,0

3,3 3,1 3,0 2,5 2,4 2,3 2,4 2,2 2,1 2,0 1,9 2,0 1,9 1,9 1,9 2,0 1,8 1,8 1,6 1,7 1,4 1,5 1,5 1,2 1,1 0,9 1,0

0,0 Euro Area France Italy Spain UK

2016 2017e 2018p 2019p

e=estimate, p=projections 5 Source: IMF World Economic Outlook Update January 2018 THE PROSIEBENSAT.1 GROUP

6 Shareholder Structure ProSiebenSat.1 Media SE Status: December 2017

SplitSplit of Capitalof Capital Stock Stock

98.3% 1.7% Free Float ProSiebenSat.1

7 P7S1 Group – leading across TV, Digital and Production Portfolio selection:

Content Production Entertainment Commerce & Global Sales

1)

1) Strategic minority investment 8 ProSiebenSat.1 Group – Leader in the German TV market

Audience share (A14-49) 1) ∆ Share of advertising 2) ∆ [FY 2017, in %] +1.6 [FY 2017, in %] +7.8 %pts %pts

27.0 25.4 41.7 33.9

1) Basis: all German TV households, A 14-49, Mon-Sun, 3-3 h, full-year; w/o RTL II minority. Source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 9 2) Period: 01/01-31/12/17; Basis: Above-the-line-Media Source: Nielsen Media Research | SevenOne Media, Market Insights ProSiebenSat.1- international line-up

Germany - TV

Austria - TV

Switzerland - TV

10 International sales network of SevenOne Media Europe

exclusive exclusive

UK France Benelux Switzerland Italy Spain

11 THE GERMAN TV MARKET

12 Television is still the leading medium across all age groups Daily TV Usage

Media usage and TV share by target audience in minutes per day, TV share in %, Q1-Q4 2017

350 331

300 277 97%

250 239 Cinema 204 200 89% DVD/Blu-ray 86% 150 316 Pay VoD 237 100 196 Free online video

50 106 61% TV alternative

0 TV classic A 14+ A 14-29 A 30-49 A 50+

Base: A 14+ yrs, n=7.514 13 Source: ViewTime Report Q1/17-Q4/17, SevenOne Media/forsa. German TV landscape

Receive path in households In % and million

4.59 * 11.8% Total Population: 82.42 million 1.30 40.6% 3.4% Persons aged >3 years in TV households: 75.68 million

Total TV households: 38.80 million 15.77 each household receives Degree of digitization: 96% Ø 78 channels

17.14 44.2%

Cable-households Satellite-households Terrestrial-households IPTV

*Source: Mikrozensus 2016, Statistisches Bundesamt 14 Status: 01.01.2018; Basis: TV households with german-speaking main incomer earner Source: AGF in cooperation with GfK, TV Scope Large free TV offer

National National Regional Paneuropean Private Stations Public Stations Public Stations Private Stations

(exemplary) (exemplary)

15 ProSiebenSat.1 stations reach a wide range of target groups

Station Profiles 2017 male in % (bubble size represents audience share in adults 14-49 y.)

WELT N24 Doku Bundesliga 1 SYFY Eurosport ZDFinfo ProSieben MAXX 0.9 Comedy Central 1.4 0.2 ProSieben 0.4 n-tv 1.7 1.0 1.0 1.3 0.4 0.3 1.3 Phoenix 0.8 0.9 0.3 Doku DMAX 0.3 1.9 ZDF 0.8 kabel eins RTL Nitro RTL II 9.5 VIVA old 0.8 4.8 young 6.1 1.8 0.3 0.7 5.1 13th Street 5.3 Nickelodeon 6.6 8.4 12.2 2.1 1.2 0,9 7.2 RTL 1.3 ZDFneo 1.5 Super RTL ARD Dritte 0.5 1.2 ARD/ZDF Kinderkanal ARD SAT.1 Gold RTLplus SAT.1 TLC Disney Channel VOX

female

Source: AGF in collaboration with GfK; TV Scope 6.1, 01.01.2017-31.12.2017 16 A 14 Audience shares 1st January Audience shares, German stations TV German shares, Audience - 49 yrs., 03:00 a.m. yrs., 03:00 49 10,0 12,0 14,0 2,0 4,0 6,0 8,0 0,0

8.7 8.4

10.4 9.5 - Source: Source: Basis: A 14 includingNot VIVA, MTV Nick, & 03:00 a.m., a.m., 03:00 in % 5.1 4.8 AGF AGF in – - 49 December 31st 2017 vs. December vs. 2016 2017 31st cooperation yrs 1.3

. 1.2 | All All TV

households 1.4 with 1.5 * GfK kabel /

TVScope 1.1 eins Germany 1.3 Doku / : released : on22/09/2016, SevenOne 0.0 0.3 *

Media, 12.8 RTL 12.2 MediaStrategy Analytics &

7.0 VOX 2016 Dec - Jan **

RTLplus 7.2

: released on : 04/06/2016 2.1 SUPER RTL 2.1

1.1 N - TV 2017 Dec - Jan 1.0

1.5 RTL Nitro 1.9

1.5 N 24 1.4

0.4 RTLplus** 0.9

5.7 RTL II 5.3

7.4 ARD 6.6

6.7 ZDF 6.1

1.0 SPORT1 0.9

0.9 Tele 5 0.9

1.9 Disney Channel 1.7

1.2 DMAX 1.2 17 Accumulated audience share by sales houses

Accumulated audience share 2017 A 14-49 y., 03:00 a.m.-03:00 a.m., in %, change vs. previous year in %-points

* Seven OneMedia

-1,0 +2,1 27,0 29,6 IP Deutschland **

EL CARTEL

12,7 Public Stations -1,4 25,4 5,3 +0,5 -0,3 others

Source: AGF in collaboration with GfK; TV Scope 6.1, 01.01.2016-31.12.2017 18 *: released on 22/09/2016, **RTLplus: released on 04/06/2016 Delayed usage in TV - the basics

Non-linear usage in classic TV is also called delayed usage Over 85% of all programmes in 2016 were only watched live This includes the usage of recorded programmes via video In only 0.7% of the programmes did we see a reach of recorders, hard disk recorders, DVD recorders … > 0.05 million added to this through non-linear usage Until the 3rd day after broadcasting non-linear TV programme Max. Reach plus was at 0.69 million: Münster episode of usage is added to linear usage "Tatort" called “Ein Fuß kommt selten allein" on 08/05/2016

Count up of viewership Share of non-linear in TV total Share in %, A 14-49, 2010-2016 DAY OF DAY 1 – 3 AFTER DAY 4 AFTER BROADCAST BROADCAST BROADCAST 03 02 02 01 + = 01 00 00 Preliminary reach and Final reach and audience share audience share 2010 2011 2012 2013 2014 2015 2016

Basis: All TV households in Germany 19 Source: AGF in collaboration with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Business Intelligence THE GERMAN TV ADVERTISING MARKET

20 TV advertising buying in Germany

Rates for the following year are published in August.

These rates are the basis for the annual bookings (agencies and clients) that start in October/November.

Within the year the first bookings are optimized and individually changed – including short term bookings depending on air time availability.

Most airtime is sold on basis of annual commitments.

Booking principle is normally spot by spot (only few GRP or volume packages are offered or sold).

Online booking systems (like e.g. Adonis, Cool or Bookit) enable the agencies to book spots directly.

21 Major Sales Houses

ProSiebenSat.1 Media AG RTL Group RTL 2

22 Media split in Germany

Mediamix (gross, Nielsen), 1stJanuary – 31st December 2017 vs. 2016 Total in mil. €, changes vs. prior year in (%) 2017

3.656 TV

160 (+6.7%) Newspapers 2.125 (+7.8%) (+7.0%) Magazines

1.917 (+4.7%) SI Magazines

Media total: 15.308 396 (-4.8%) (+1.4) Radio 31.960 million

3.416 (-1.3%) OoH

Cinema

(+1.1%) Online 4.983

Period: 01/01-31/12/17 vs. 01/01-31/12/16 23 Basis: Above-the-line-Media Source: Nielsen Media Research | SevenOne Media, Market Insights German sales houses: share of advertising

Share of advertising (gross, Nielsen), 1st January – 31st December 2017 in %

13.2 ProSieben Sat.1 Group / SevenOne Media = 6,381 mil. € 3.8 IP = 5,197 mil. € 7.3 41.7 El Cartel / RTL II = 1,124 mil. €

Public stations = 587 mil. €

Others = 2,019 mil. €

33.9

Period: 01/01-31/12/17 24 Basis: Above-the-line-Media Source: Nielsen Media Research | SevenOne Media, Market Insights Media Data 2017- main German TV stations

Target group A 14-49 yrs.

2017 Ø-Rates* Break reach** CpT GRP*** CpG Audience share SAT.1 12.517 0,31 39,74 0,9 13.547 8,4 ProSieben 13.671 0,35 39,53 1,0 13.474 9,5 RTL 17.344 0,44 39,79 1,3 13.562 12,2

kabel eins 6.029 0,17 35,29 0,5 12.028 4,8 RTL II 6.904 0,20 34,69 0,6 11.826 5,3 VOX 8.450 0,25 34,49 0,7 11.756 7,2

ARD 17.468 0,31 56,36 0,9 19.211 6,6 ZDF 17.009 0,25 67,34 0,7 22.953 6,1 Rates, CpT and CpG in €, Break reach in mil. viewers, Audience share in % * Ø-Rate of a 30 sec. spot, 03:00-03:00 a.m., TC 01-30 ** Gross break reach, 03:00-03:00 a.m. *** Daily GRP, 03:00-03:00 a.m. on ad-break basis

Basis: A 14-49 yrs. | All TV households Germany, TC 01-30, 01/01-31/12/2017 25 Source: AGF in co-operation with GfK / TVScope / SevenOne Media, Media Strategy & Analytics German advertising market by industrial sector Spendings 1st January – 31st December 2017 vs. 2016

Top 10 industrial sectors (gross, Nielsen), ranked by TV spending 2017

Industrial Sectors Total TV Total TV Changes TV

2016 2016 2017 2017 17 vs.16 in mil. € in mil. € in mil. € in mil. € in %

Total 31,291 15,091 31,960 15,308 1.4

Trade and Shipment 4,184 2,172 4,645 2,323 6.9

Food 2,194 1,801 2,179 1,820 1.0

Cosmetics and Toiletries 2,335 1,849 2,264 1,817 -1.7

Business Services 2,915 1,569 3,079 1,595 8.9

Motor Vehicles 2,314 860 2,369 949 10.4

Pharmacy 1,510 873 1,645 951 8.9

Media and Publishing 4,785 1,075 4,587 883 -17.8

Beverages 1,268 851 1,288 865 1.7

Telecommunication 1,301 831 1,269 778 -6. 3

Finance 1,170 571 1,188 599 4.8

Period: 01/01-31/12/17 vs. 01/01-31/12/16 26 Basis: Above-the-line-Media Source: Nielsen Media Research | SevenOne Media, Market Insights Top 10 advertisers in Germany

Top 10 advertisers in Germany – Total Market Top 10 advertisers in Germany – TV Market

Total Market TV Market Companies 2017 Companies 2017 in mil. € (gross) in mil. € (gross)

Procter & Gamble 1.013 Procter & Gamble 953.1 Ferrero 446.4 Ferrero 403.3

Volkswagen 376.7 L'Oréal 294.4

Telekom 347.5 Beiersdorf 208.8

L´Oréal 340.4 Amazon 207.7

Lidl 315.5 Reckitt Benckiser 199.6

Media-Saturn 306.1 Sky 172.1

Amazon 296.8 Volkswagen 157.6

Sky 275.9 Unilever 146.0 Beiersdorf 240.1 Check24 144.3

Above-the-line-Media, excl. “Intermediaere” 27 Source: Nielsen Media Research | SevenOne Media Market Insights Ein Unternehmen der ProSiebenSat.1 Media SE