International Journal of Social Science Research eISSN: 2710-6276 | Vol. 2, No. 3, 66-76, 2020 http://myjms.moe.gov.my/index.php/ijssr International Journal of Social Science Research eISSN: 2710-6276 | Vol. 2, No. 3, September 2020 http://myjms.moe.gov.my/index.php/ijssr FREQUENCY OF RADIO CONSUMPTION AMONG THE RURAL COMMUNITY IN SARAWAK Ribka Alan1, Md Salleh Hassan2, Bolong, J.3, Mohd Nizam Osman4, Lepun, P.5 and Kamarudin, S.6 1 5 6 Faculty of Humanities, Management & Science, Universiti Putra Malaysia, Bintulu Sarawak Campus, MALAYSIA 2 3 4 Faculty of Modern Languages & Communication, Universiti Putra Malaysia, Serdang, MALAYSIA *Corresponding author:
[email protected] Article Information: Abstract: Radio is a communication channel that has been in use for a long time and was used to relay Article history: messages for those living in rural areas. The radio Received date : 23 June.2020 broadcasting medium has also been fully utilised to Revised date : 26 July.2020 channel entertainment and information for the public, as Accepted date : 5 September 2020 well as a strategic channel for the ruling government. Published date : 25 September 2020 However, the level of information that is being To cite this document: broadcast through radio to people in rural areas is seen to be less effective due to lack of education. This paper Alan, R., Hassan, M., Bolong, J., aims at identifying the frequency of radio usage among Osman, M., Lepun, P., & Kamarudin, S. (2020). FREQUENCY OF RADIO the communities in rural areas for information search in CONSUMPTION AMONG THE order to increase their quality of life.