Our single Your SMS gateway interconnection

Vodafone Messaging Hub A2P – a single point of contact for all your SMS interworking requirements Application-to-Person (A2P) SMS message volumes are experiencing double- digit annual growth. These volumes are expected to reach 1.3 trillion in 2018 and predicted to stabilise at that level until 20211. Reliable, quality and cost-effective delivery to mobile end users is vital to this market.

The A2P messaging market will be challenges by providing a single point of Vodafone Messaging Hub customers get worth $58.75m in 20202. With over 950 convergence for the proliferation of Mobile consolidated access to Vodafone’s more operator members of the GSMA3 and an Network Operator (MNO) agreements. than 500 million mobile customers as well as increasing number of access technologies, The Vodafone Messaging Hub provides Vodafone’s rapidly growing reach-list of other the traditional peering model for SMS global connectivity and access to global MNOs, through a single interconnect and interconnection has become increasingly A2P messaging markets and delivers the commercial agreement. complex, onerous and resource intensive. same premium service levels that Vodafone Vodafone Messaging Hub solves these provides to its own retail customers.

Vodafone’s global organisation manages the complexities for you through a single interconnection to Vodafone Messaging Hub.

• Hub connection management – one • Security and protection – advanced Significantly improves connection, offering direct access to fraud, spam and faking protection. operational and financial Vodafone’s own customer base and global • Near real-time business intelligence reach-list. – key reports via Vodafone’s online portal, efficiency by eliminating • 24x7 operational support and such as volume, settlements and delivery complex bilateral interworking assurance – with world-class technical tracking, on a daily, weekly and monthly support from the team that cares for basis. agreements. Vodafone’s own global customer traffic. • Message delivery – high success rate and real-time delivery receipts.

1 Ovum – Leveraging the A2P SMS Opportunity, November 2016 2 Mobilesquared 2016 3 As reported by the GSMA in September 2016 Data sheet Vodafone Messaging Hub A2P Key features and benefits

Benefits What it means for customers One agreement • Single contract and SLA • Service availability 99.99% • End-to-end real-time message tracking • KPI monitoring and reporting One resilient technical connection • Network agnostic – GSM and CDMA • Multi-protocol compliant – SS7, Sigtran and SMPP • Mobile number portability (MNP) Enhanced customer support • Consumer advice and consent management • Real-time transaction report • Web portal • API • Settlement and billing support • 24/7 NOC support Security • Advanced spamming and content filtering • Fraud detection

Who will benefit from the Vodafone Messaging Hub?

• Operators wanting to participate in the explosive A2P market opportunity and manage their operational costs and complexity. • Over-The-Top (OTT) and content players wanting access to mobile subscribers, with quality of delivery. • SMS aggregators and SMS hub operators wanting direct, consolidated and certain delivery to the entire Vodafone footprint.

Why Vodafone Carrier Services?

Vodafone has a wide and deep network footprint spanning five continents. Local markets are seamlessly integrated with a robust IP MPLS (Multi-Protocol Label Switching) international backbone, giving us end-to-end control on routing international SMS, assuring quality Next steps and cost effectiveness. To discover more about how Vodafone Messaging Hub can All international SMS traffic is transported on a global packet IP grow your business and extend your reach, please contact your infrastructure via a central firewall, so you can benefit from the Account Manager or get in touch at: greater efficiencies of consolidated traffic. A single connection to our [email protected] centralised SMS hub gives you point-to-multi-point delivery across For more information, please visit: multiple MNOs as well as Vodafone international markets covering 25 http://www.vodafone.com/business/carrier-services countries.

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