Albert Rouwendal General Manager and Director of Operations Benelux Mövenpick Hotel City Centre Amsterdam

Professional Profile

All round highly motivated and accomplished hospitality professional, with extensive strategic operations expertise in luxury, leading international hotel management teams, who is proficient in all areas related to the daily successful running of a hotel, demonstrating strong business acumen and a record of exceeding all targets set. Results driven and possesses exemplary management skills for the development and motivation of teams and enjoys embracing new challenges, identifying potential improvements and implementing changes which maximise business efficiency and profitability. Enthusiastic, energetic and passionate to achieving the highest standards.

Highlights

• Well-travelled, multi lingual, highly adaptable and culturally aware. • Team player, motivator with eye for detail • Successful in pre-opening, opening and running of small and large luxury hotel and resorts operations • Proven track record in using today’s commercial techniques and strategies in a highly competitive market • Active user and promoter of new media, internet and social marketing • Leading in in community projects, networking and professional organizations • Ongoing investment in self-actualisation for staff as well as myself, through learning and development

Recent Career History

Jan 2011 – Present MÖVENPICK HOTELS AND RESORTS Director of Operations Benelux

• Responsible for the management of Mövenpick Hotels Benelux encompassing 3 properties and the development of new properties • Delivering control and support for all operational issues as part of the European Executive team • Excellent cooperation between all hotels and at all levels, structured reporting and communication • Introducing and organizing synergies, and cooperation’s, resulting in efficiency and good cost savings • Put through various renovation and hotel upgrade processes • Worked on various new potential hotel projects for the Benelux Region

Sep 2007 – Present MÖVENPICK HOTEL AMSTERDAM CITY CENTRE General Manager

408 rooms, 4-star superior hotel and conference center • Successfully re- positioned this hotel with historical start-up issues, and delivered a year on year substantial RGI growth in a highly competitive and versatile market. • Continuously achieved and over achieved pre-set hotel targets both financially as non-financial. • Hotel was the official host for the VIP guests attending the 2013 Royal Wedding ceremony. • Introduced & inspired Green Globe to the hotels • Was able to build a strong and energetic hotel team through hiring, development and empowerment • Brought down staff sickness % to 2.8%, staff turnover to 19%,and brought up employee satisfaction to 88%, overall guest satisfaction to 89%.

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Aug 2006 – Sep 2007 KEMPINSKI RESORT & SPA SANYA, HAINAN ISLAND, CHINA General Manager

5-star Deluxe Resort with 410 rooms and suites, 8 restaurants and lounges, various pools and a large spa area • Responsible for the complete delivery of the pre-opening and opening of 5-star resort and spa located along a 400 meter private beach. • Effectively coordinated all building activities to ensure completion within timescales and budget • Recruited, trained, organized and managed a team of 615 staff including 10 international expatriates • Developed and implemented sales and marketing strategy to deliver successful promotional activities for resort opening and first year. • Personally received the 2007 Global Hotel Golden Diamond Medal (as a Hotelier) • Gained major business contracts for the hotel thus assuring future business • Within 6 months of operation the hotel was recognized as one of the leading hotels in Sanya • Achieved several recognition and quality awards: o Golden Pillow Award for the best hotel opening 1997, China & Hong Kong o Best of The Best Award 2007, selected one of the top ten Hotels in China o Global Hotel Golden Diamond Award for the Hotel, June 2007 o Selected as venue for the Global Hoteliers Conference, June 2007

Aug 2004 – Jul 2006 KEMPINSKI HOTEL BEIJING, LUFTHANSA CENTRE, PEKING, CHINA Hotel Manager

Multi Hotel & Business complex including 526 rooms and suites, 172 fully serviced hotel apartments, 135 offices, 28 showrooms, 6 restaurants, 2 bar & lounges, banquet & conference center, health & fitness center, a large department store, 2 outsourced restaurants and hotel gardens

Previous Career Summary

Sep 2001 – Jul 2004 STENDEN UNIVERSITY Principle Lecturer Hospitality Management

Mar 1999 – Sep 2001 HILTON HOTEL AMSTERDAM Director of Operations

Sep 1996 – Mar 1999 AMSTEL INTERCONTINENTAL HOTEL, AMSTERDAM, NETHERLANDS Executive Assistant Manager / Resident Manager

Jun 1994 – Aug 1996 AL BUSTAN PALACE HOTEL, INTERCONTINENTAL (NOW RITZ CARLTON) Director of Food and Beverage

Jun 1992 – Jun 1994 SHANGRI-LA HOTEL, BEIJING, CHINA Director of Food and Beverage

Apr 1991 – Jun 1992 FORUM IHC HOTEL SHENZHEN, CHINA Food and Beverage Manager

Sep 1998 – Apr 1991 HOTEL INTER-CONTINENTAL LUXEMBOURG Directeur des Banquets et Conférences

1986 – 1988 HOTEL OKOUME PALACE, GABON Assistant Food and Beverage Manager

1984 – 1986 LE MEURICE INTER-CONTINENTAL PARIS Chef des Matériel et Approvisionnements

1983 – 1984 HOTEL INTERCONTINENTAL PARIS Chef de Rang / Sommelier / Senior Assistant Chief Steward

1982 – 1983 HOTEL INTER-CONTINENTAL PARIS Hotel School Trainee in various departments

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Education and Qualifications

2014 MBA (currently completing final stage) University of Groningen, AOG Business School

2011 Executive GDP Cornell University, Ithaca, USA

2003 CPE Diploma Cambridge University

2004 BBA, Bachelor of Business Administration Stenden University of Applied Science

2002 Didactiek voor Hoger het Onderwijs University of Amsterdam

1989 Summer School Cornell University, Ithaca, USA

1991 CFBE American Hotel and Motel Association

1983 Hotel Management School Zwolle, NL

1979 Hoger Algemeen Voortgezet Onderwijs

Continuing Professional Development (highlights)

Assessor for Mövenpick Executive Talent Development Centre, Zurich Hilton, Financial & Commercial Awareness Paris, 1999 Prof. K. Nordstrom Seminar, Nov 2011, Amsterdam Executive Revenue Management, IFH, 2009 Practical Financial Management, Amsterdam, 1998 Hilton, Management Effectiveness, Paris 1999 Mövenpick, Advanced Sales-Business Academy, 2009 Cornell Revenue Management, 2009 Mövenpick Global Leadership Program, 2008 Mövenpick, Go For Excellence, 2008 Ideas – Yield Management, Peking, 2004 Kempinski Hotels Geneva GM Selection Program IHG GM Career Development Centre MAP, 1998 IHG Public Speaking & Crisis Management, 1997 IHG Cornell University, Strategic Thinking, 1996 IHG, GM Development Centre Career 1995, Cannes Hilton, GM Development Centre, London, 2001 Hilton, Business Report Writing, Dusseldorf, 2000 Tom Peters Seminar, Dubai, 1995 IHG Sales & Marketing Management Program, 1995 TMI World Class Quality, IHC Muscat, 1994

Languages spoken:

Dutch, French, English and German

Memberships:

Member Amsterdam Luxury Hotels Association Chairman Advisory Board Stenden University, Hotel School President Skäl Amsterdam-Haarlem Chairman EHMA, Dutch Chapter Member “Societeit Sail Amsterdam” Member Parents Council Vitus College Bussum Member 3