Sugary Drink FACTS Report 2020
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Sugary drink advertising to youth: Continued barrier to public health progress Sugary Drink FACTS 2020 Sugary drink advertising to youth: Continued barrier to public health progress Authors: Jennifer L. Harris, PhD, MBA Frances Fleming-Milici, PhD Ahmad Kibwana-Jaff Lindsay Phaneuf, MPH UConn Rudd Center for Food Policy & Obesity June 2020 ACKNOWLEDGEMENTS We would like to thank the following researchers for their valuable assistance with data collection, analysis, and report preparation: Yoon Young Choi, Pranulin Phrommavanh, and Haley Gershman. Special thanks to our colleagues at the Rudd Center, especially Kristin Messina, Sally Mancini, and Michelle Bates. We thank Adam Zimmerman and Burness Communications for their communications support and Bernardesign for designing the report. Finally, we thank the leadership and staff at the Robert Wood Johnson Foundation, with special thanks to Tina Kauh and Katherine Hempstead. This work was supported by a grant from the Robert Wood Johnson Foundation, Princeton, NJ. The views expressed here do not necessarily refect the views of the Foundation. Table of Contents List of Tables ................................................................................................................iv Ranking Tables ................................................................................................................iv List of Figures ................................................................................................................ v Executive Summary ........................................................................................................ 6 Introduction.................................................................................................................12 Results ........................................................................................................................15 Sugary drink market .........................................................................................................15 Nutrition content............................................................................................................17 Advertising................................................................................................................... 20 Advertising spending ............................................................................................ 20 TV advertising exposure......................................................................................... 26 Advertising summary............................................................................................ 32 Advertising to Hispanic and Black youth ................................................................................... 33 Advertising on Spanish-language TV ............................................................................. 33 Exposure to TV advertising by Black youth .......................................................................37 Discussion ..................................................................................................................43 Endnotes ....................................................................................................................50 Appendices ..................................................................................................................53 Ranking Tables ............................................................................................................... 53 Methods......................................................................................................................68 Sugary Drink FACTS iii LIST OF TABLES Table 1. Companies with brands in multiple categories ..............................................................16 Table 2. Companies with brands in one drink category ..............................................................17 Table 3. Sugary drink nutrition by category .........................................................................18 Table 4. Ad spending by drink category and media type: 2018........................................................22 Table 5. Changes in ad spending by company and sugary drink category: 2010-2018................................... 23 Table 6. Brands with the greatest increase in ad spending: 2013-2018.................................................25 Table 7. Brands with the greatest decrease in ad spending: 2013-2018 ................................................ 26 Table 8. TV advertising exposure for preschoolers and children by category: 2010-2018 ...............................27 Table 9. TV advertising exposure for teens by category: 2010-2018 ................................................... 29 Table 10. Top-10 sugary drink brands (including children’s drinks) advertised to children: 2018 .........................30 Table 11. Sugary drink sub-brands targeted to teens: 2018 ...........................................................31 Table 12. Brands with the greatest increase in TV ad exposure: 2013-2018 ............................................ 32 Table 13. Brands with the greatest decrease in TV ad exposure: 2013-2018............................................ 32 Table 14. Spanish-language TV ad spending by category: 2010-2018 .................................................. 34 Table 15. Advertising spending on Spanish-language TV by brand: 2018 .............................................. 36 Table 16. Black children's exposure to TV advertising by category: 2013-2018 ......................................... 39 Table 17. Black teens’ exposure to TV advertising by category: 2013-2018 ............................................. 39 Table 18. Brands with the highest Black teen-targeted ratios: 2018 ...................................................41 Table 19. Summary of advertising and targeting by company: 2018...................................................46 Ranking Tables Appendix Table 1: Nutrition information for sugary drinks and energy drinks......................................... 53 Appendix Table 2: Advertising spending by brands and companies .................................................. 56 Appendix Table 3: Exposure to TV advertising by children........................................................... 59 Appendix Table 4: Exposure to TV advertising by teens .............................................................61 Appendix Table 5: Exposure to Spanish-language TV advertising by Hispanic youth .................................. 63 Appendix Table 6: Exposure to TV advertising by Black children.....................................................64 Appendix Table 7: Exposure to TV advertising by Black teens .......................................................66 Sugary Drink FACTS iv LIST OF FIGURES Figure 1. Total ad spending by category: 2018 .......................................................................21 Figure 2. Changes in ad spending by category: 2010-2018 ............................................................21 Figure 3. Ad spending by media type: 2018..........................................................................22 Figure 4. Ad spending by company: 2018............................................................................ 23 Figure 5. Proportion of ad spending on lower-calorie and diet sub-brands: 2018....................................... 24 Figure 6. Trends in youth exposure to TV advertising: 2010-2018.....................................................27 Figure 7. Trends in TV viewing times: 2010-2018 .....................................................................27 Figure 8. TV ads viewed by preschoolers and children, including children’s drinks: 2010-2018 .......................... 28 Figure 9. Changes in TV ad exposure by company for preschoolers and children: 2010-2018 ........................... 29 Figure 10. Changes in TV ad exposure by company for teens: 2010-2018..............................................30 Figure 11. Spanish-language and total TV ad spending by category: 2018 ............................................. 34 Figure 12. Ads viewed by Hispanic youth on Spanish-language TV by category: 2010-2018............................. 35 Figure 13: Changes in Spanish-language TV ad spending by company: 2010-2018...................................... 35 Figure 14: TV viewing time and TV ad exposure for Black and White youth: 2013-2018 ................................ 38 Figure 15. Black and White youth exposure to TV advertising by company: 2018......................................40 Figure 16. Summary of sugar content of sugary drinks by category...................................................44 Sugary Drink FACTS v Executive Summary High rates of sugary drink intake among children sugary drinks and energy drinks by category, company, and and teens, including youth of color, continue to brand in 2018. We assessed changes in advertising from and when possile. e also identied cateories, raise public health concerns. Despite beverage companies, and brands with TV advertising targeted to teens, companies' pledges to reduce beverage calories, Hispanic youth, and/or Black youth. the ndins in this report deonstrate that nalyses inclde advertising of sugary drinks and energy drinks ■ has increased, including ads targeted to teens Nutrition content and ingredients in advertised sugary drinks and energy drinks for package types and sizes listed and Hispanic and Black youth. on rand wesites ec e . Sugary drink consumption by children and teens remains