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The Fifty Shades Phenomenon May Have Inspired a World of Cheap-And-Nasty Erotica, but Sexy Lingerie Doesn’T

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The Fifty Shades Phenomenon May Have Inspired a World of Cheap-And-Nasty Erotica, but Sexy Lingerie Doesn’T delightsDark THE FIFTY SHADES PHENOMENON MAY HAVE INSPIRED A WORLD OF CHEAP-AND-NASTY EROTICA, BUT SEXY LINGERIE DOESN’T NEED TO BE TACKY, ARGUES HALLIE ENGEL. ATSUKO KUDO RRP: printed peephole bra, £224; printed Lady P high- waisted briefs, £127; crossover suspender t could be argued that all lingerie is Of course, taste (and for that matter, belt, £82; plain line choker, erotic by definition. However, some desire) is a complicated thing. In today’s £26; semi transparent flesh knuckle gloves, £34. pieces take that extra step, crossing market though, there is truly something for Contact: [email protected] Iover from practical to purely all. Pretty bra and brief sets abound, and pleasurable. Still, creating erotic lingerie, are sure to please, but darker desires are whether it’s a cleavage-boosting brassiere, catered for, too. Whether it’s a fringed mask a pair of barely-there pants, or something from Berlin’s Fraulein Kink that looks like fetish-friendly is challenging. One wrong it was swiped from the KitKatClub, a move, and a classy negligee can cross futuristic bodysuit from Maison Close, into tacky territory, a feminine thong or one of Darkest Star’s silky scarves look like a bad 80s leftover and a garter that can be used to dress, bind and tease, belt becomes something best forgotten. if it’s lusted after, it can be found. It might not be something you want your Suddenly, it doesn’t matter if you company connected with. That being said, fantasise about Fifty Shades of Grey or the right talent, the best materials, and something a little more vanilla – the right a pinch of desire can combine to create piece of lingerie is out there. Perhaps something transformative for its wearer. designers are hitting the mark because Audrey Cruz-Mermy, of the French label they’re listening to their own desires for Maison Close, believes “lingerie is erotic inspiration. For instance, Sam D’Cruze of because it is suggestive of an intimate Darkest Star keeps things intimate when world where secrets are unveiled with creating a new piece, “thinking about what creativity and freedom. If this world echoes feelings I want to evoke, and making all of your own fantasies it becomes erotic.” our patterns and samples myself so things Some of the more daring pieces from her develop and evolve in an organic way.” label (and others of course) do speak of an That personal touch is seen and felt like alternative realm where the wearer become never before in erotic lingerie, connecting someone different, experiencing liberation with customers in a way a piece created through lace, silk, rubber and whatever else from a removed, purely commercial designers choose to work with. perspective just can’t muster. 42 LINGERIE INSIGHT / JUNE 2013 / www.lingerieinsight.co.uk www.lingerieinsight.com / JUNE 2013 / LINGERIE INSIGHT 43 PRODUCTS & TRENDS / DARK DELIGHTS DARK DELIGHTS / PRODUCTS & TRENDS MARLIES DEKKERS DARKEST The Mauritshuis STAR RRP: Bra, £95; brief, £50; body, £149, Lovebomb Contact: [email protected] knot-inspired scarf set with cuffs RRP: £232 Contact: Sam D’Cruze, darkest- stars@google- mail.com; 07940 757270 LASCIVIOUS Mai set RRP: basque, £265, thong, £64 Contact: +44 (0)193 2244 011 BLUEBELLA Brooke basqeg RRP: £40 Contact: 01225 310187 IMPLICITE COCO DE MER Obsession set Persephone set RRP: half cup bra, £44 , RRP: uframe bra, £60; Perse- corset, £65, tanga, £23, phone thong, £60 Contact: 020 8332 3060 Contact: Emily Thompson, emily. LEG AVENUE [email protected]; Padded Underwire Wet 020 7836 8882 Look Garter Dress With Silhouette Boning MAISON CLOSE RRP: dress, €54.95; Chambre des Secrets Sweetheart Paddle, thong bodysuit wholesale € 12.40 RRP: €79.90 Contact: sales@ Contact:Sarah Louise legavenueeurope.com Northey, sarah@ DAMARIS naughtyknickers.co.uk; The Nutcracker 0758 1029 936 PVC set RRP: triangle bra, £109, corset FRAULEIN KINK knicker, £122 Velvet collar harness Contact: Louisa RRP: £249.00 Jarman, sales@ Contact: Miss Nicole, damaris.co.uk; 020 +49 305 595 4074 7636 7060 ELAI NICHOLE Bijou set DE CARLE RRP: bra, £155, brief, £125 Opal set Contact: [email protected] RRP: underwire bra, £135, French knicker, £86 Contact: sales@ nicholedecarlel- ondon. 44 LINGERIE INSIGHT / JUNE 2013 / www.lingerieinsight.co.uk www.lingerieinsight.com / JUNE 2013 / LINGERIE INSIGHT 45.
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