Promoting Responsibility for Sustainability
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India’s 1st monthly Magazine on CSR JULY 2019 VOLUME-8 ISSUE-03 `100/- www.csrvision.in Promoting Responsibility for Sustainability INTERVIEW OF THE MONTH DR. RAJIV KUMAR VICE CHAIRMAN, NITI AAYOG PROFESSIONAL OF THE MONTH GAURAV KUMAR HEAD – GROUP CSR, UNO MINDA GROUP IFCI Ltd. Passionate CEO committed to CSR on individual asJULY well 2019 asNEW corporateDELHI level1 2 NEW DELHI JULY 2019 From the Desk of Editor-in-Chief Dear Readers similar problems in the hospitals of UP leading to death of many children. Greetings for Rath Yatra!! In spite of repeated episodes of child death the The death of more than 100 children in Muzzafarpur government is not realizing that the traditional methods of hospital disturbs all sections of the society. The political blame making the doctors to manage hospitals unless and until game continues, media hype continues but unfortunately all they develop skills as managers, backed by adequate skills, the noise created is based on limited understanding of the tools and techniques to help them manage and control the children’s death in Muzzafarpur hospital. It is commonly performances of hospitals in the districts and states. confused that the health management or Health Service The crux of the story lies in the traditional mindset of delivery issue is more of a governance issue related to politicians as evident from the conduct of health minister, government of Bihar and Government of India. Let me share govt. of Bihar, UP and Govt. of India. Therefore the solution with you my experience as a trainer for health professionals lies in providing our health Delivery system a professional for trainees at the level of Chief District Management Officer management back up and transforming the health system (CDMOs) under the programme of government of India called to health management system and designing an effective Professional Development Course (PDC)conducted in different health manpower management system and health delivery parts of India for the CDMOs of that zone( states near that information management system to generate and disseminate Centre). During this programme interacting with participants, relevant information for monitoring the process of health I realized that the CDMOs are not able to get out of their management and the district level, PHE level and the state role and mould/mindset of a doctor and get into the role of a level. Thus, the structural reform in the health administration manager/administrator of a district health delivery system. I will demand the change in the mindset of the government as had initiated a debate on role of CDMO is more of a doctor the level of state and as well as national level. Government or a manager ?. Though there was equal participation for of India can formulate policies for creating and supporting both the motions there is a dominant feeling that the CDMO intangible infrastructure for health delivery system like health irrespective of his role as administrator has to see his patients manpower management system and health information as a doctor, as he is a doctor by profession and committed to management system at national programme to supplement his patients though the unsaid truth is that the CDMO as a and compliment the creation of tangible health infrastructure doctor make some extra income as his prescription fees, the facilities like beds, building, diagnostic machines etc. and level of which induces him to neglect his duties as a CDMO. public health research to identify causes of large scale deaths This conflicting situation , conflict between the role of a Doctor due to particular disease. and the Role of a Manager , makes these career doctors In this issue, we have covered the interview of Rajiv grossly fail as health administrator. The role of manager Kumar, Vice Chairman, NITI Aayog, as the Interview of the or administrator and government in charge of the district Month and also we are covering interview of Gaurav Kumar, health system is far above the role of an individual worker CSR Head of UNO Minda, as the Professional of the Month. in a department, member of the government functionary Along with that we are going to covering a guest column of Dr. which is not usually comprehended due to lack of knowledge Srikant Sharma on Disease Prevention and Health Promotion. , training and insight into the process of administration of Happy Reading. Be responsible and promote responsibility health delivery system of a state at a macro level and the around you. Please write to me your opinions and suggestions. management of hospital at the micro level which is far You may also log on to www.csrvision.in, our portal which is beyond the expertise of doctor with tend to treat the diseases loaded with plethora of information. of the patient and fail to attend to the role as a manager of hospital and ensure that the oxygen cylinder is available for the consumption for the ICU and Operation theatre (OT). Therefore many of the health workers /doctors shy away from the task of management and limit themselves to the role of Prof. Ranjan Mohapatra patient interaction and treatment. We may recall that we had [email protected] JULY 2019 NEW DELHI 3 SOCIETY WATCH “MentAL SICKNESS” IS GROWING AS AN EPIDEMIC WITH DISASTROUS CONSEQUENCES. NEEDS ADEQUATE ATTENTION. 4 NEW DELHI JULY 2019 CSR VISION Promoting Responsibility for Sustainability THOUGHT OF THE MONTH Editor-in-Chief Prof. Ranjan Mohapatra Faith is taking the first step even when you don’t see the whole Sub-Editor staircase. Abhishek Srivastava — Martin Luther King Rakesh Kumar Yadav Correspondents Jagnyadutta Mohanty Hemant Rout Sushant Kr. Raut CONTENT Special Correspondents Mukarram Mohammed (Dubai) Sangeeta Chaudhary Regional Director’s S.P.Singh, Jharkhand B.C. Kiran, Karnataka Deepak Pandya, Vadodara Photography Tekendra Adhikari Marketing Dr. K. Sridhar (Coordinator & IEC Specialist) COVER STORY COVER National Co-ordinator Udai Shankar Jha IFCI LTD. 32 Passionate CEO committed to CSR on individual Art & Design as well as corporate level Mukesh Kumar Ray Strategic Brand Communication Advisor P. K. Mishra 44 03 l From the Desk of Editor-in-Chief Legal Advisor 10 l CSR News - India Ashwani K. Dubey 19 l CSR News - International Media Adviser INTERVIEW OF THE MONTH Mr. S.R. Ali DR. RAJIV KUMAR 49 l Social Media Trends of the Month Printed, Published and owned by Pro. Ranjan VICE CHAIRMAN, NITI AAYOG Mohapatra Printed at Pushpak Press Private Limited, Shed No.-203-204, DSIDC Complex, 50 l Upcoming Events of the Month Okhla Industrial Area, Phase-I, New Delhi-110020. Published at C-7, 4th Floor, Amar Colony Market, New Delhi-110024, Ph.: +91 11 26239898, 26213930. 51 l Movie Review Responsible Under P.R.B. Act 1867 54 l Indian Gems All rights reserved. Reproduction in any form is prohibited. 44 The Contents of this publications reflect the views 55 l CSR Jobs of writers and contributors, not necessarily those of the publishers and the editors. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. 56 l Leadership Tips CSR VISION does not accept responsibility for returning manuscripts and photographs. All PROFESSIONAL OF THE MONTH 57 l Appointments submitted materials should contain self-address, e-mail id, blog details (if only). GAURAV KUMAR HEAD – GROUP CSR, UNO MINDA 58 l Readers Post All disputes are subject to the exclusive jurisdiction of competent courts and forums in GROUP Delhi/New Delhi only. JULY 2019 NEW DELHI 5 INTERVIEW OF THE MONTH DR. RAJIV KUMAR Vice Chairman, NITI Aayog Dr. Rajiv Kumar is a leading Indian economist and is currently appointed, the Vice Chairman of NITI Aayog by the government of India. He is the author of several books on India’s economy and national security. His latest books are Modi & His Challenges (2016), Resurgent India: Ideas and Priorities (2015) and Exploding Aspirations: Unlocking India’s Future (2014). He is a widely recognized economic columnist and a leading speaker on issues in Indian political economy. Presently, he is: (i) Founding Director of Pahle India Foundation (PIF), Delhi; (ii) Chancellor of the Gokhale Institute of Economics and Politics (A Deemed University, Pune). PIF, a non- profit think tank focuses on facilitating economic policy change based on objective and rigorous research. He concurrently serves as: (i) Government of India nominated Independent Director on Central Board of the Reserve Bank of India. 6 NEW DELHI JULY 2019 INTERVIEW OF THE MONTH In the traditional era, then Planning Commission’s recommending innovative methods for creating Q development planning centered on economics only, employment? neglecting all other sub-systems of development like socio- Our focus is completely on employment because cultural, governance, political or environmental systems. Is A we think that employment generation is principle Niti Aayog under PM Modi, attempting to pay due attention objective and growth can come after, based on this to these systems which were neglected in Nehru era? principle we have prepared a document called The The mandate of Niti Aayog is completely different Strategy of New India at 75, which means when India A from the Planning Commission; therefore it is not a completes 75 years of independence that is 2022, it has successor institution to the planning commission. The 41 chapters and in each chapter, we have defined a principle mandates of the Niti Aayog are:- target and we have suggested what are the ways forward a) Firstly to promote Co-operative Federalism, this is after identifying the challenges. We also have a lot of not to behave like a donor to the State Government but focus on Small and Medium enterprises, they are the like a partner for developing state specific development generators of employment.