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A Powerful Audience 2018 A POWERFUL AUDIENCE ONLINE | PRINT ADVERTISEWITHNGAUS ADVERTISEWITHNGAUS Connect Year-round NGAUS members A Powerful Audience communicate directly with their elected officials NGAUS members make purchases on Capitol Hill and when in their states and strongly influence lawmakers are back in their districts. buying decisions in Washington The National Guard Association of the United States, the nation’s oldest military Advertise Online association, was formed by militia officers in 1878 to obtain better equipment • Washington Report and training by educating Congress on Guard requirements. • NGAUS Website Advertise in Print Today, with a membership of more than 40,000 current and former Guard • Corporate Member officers nationwide, NGAUS continues that mission in support of nearly Products & Services 460,000 Army and Air National Guard men and women, as well as their Directory families, employers and all Guard retirees. • NATIONAL GUARD magazine Our readership also includes Pentagon officials, the nation’s governors, key members of Congress and the defense industry. “Never underestimate the influence of the National Guard.” —Sen. John McCain, “Congress defies Pentagon plans on Guard cuts,” Gannett News Service, May 24, 2012 ADVERTISEONLINE NGAUS Website Art Specs NGAUS Website Advertisements must be 315 pixels wide by 110 pixels Advertising opportunities are now a part of the new high. E-mail advertisements and improved NGAUS website at www.ngaus.org to [email protected] as JPEG images only. The file size Your advertisement will appear on multiple pages including: must be under 1 MB. Be sure to include the website URL to Home, About NGAUS, Events, Insurance Trust, link to the advertisement. Magazine, News & Press Releases Rates and Positions Three positions are offered starting at $1,900 per month. Frequency discounts are Washington Report available. The NGAUS electronic newsletter Washington Washington Report, the NGAUS electronic newsletter, is e-mailed every Tuesday at 2 p.m. Eastern. It focuses on current events and updates about Report legislation that affect members of the Guard, as well as events happening at Art Specs NGAUS and news around Capitol Hill. Advertisements must not exceed 650 pixels wide Washington Report recipients include NGAUS members and individuals by 120 pixels high. Email interested in Guard-related news. It is advertisements to ads@ e-mailed to more than 30,000 opt-in ngaus.org as JPEG images only. The file size must recipients. be under 1 MB. Be sure to include the website URL to link to the advertisement. Get Noticed The NGAUS website Rates and Positions receives over 20,000 Four positions are offered visits every month. starting at $1,800 per month. Frequency discounts are available. “Recent messaging by NGAUS has greatly assisted our efforts to inform Congress about the C-130 modernization problems we’re facing. You can do things I cannot. Thank you.” —Gen. Darren W. McDew, commander, Air Mobility Command, 136th NGAUS General Conference & Exhibition, Chicago, Aug. 24, 2014 ADVERTISEPRINT Our Circulation NATIONAL GUARD magazine NGAUS Members 39,510 The official publication of NGAUS Governors NATIONAL GUARD magazine, the official publication of NGAUS, has been keeping 54 members informed on Guard-related issues worldwide since 1947. We also U.S. Senators/ offer our magazine in a digital edition. Representatives 535 The main feature story in each edition is tied to the association’s legislative Public Affairs/Government/ efforts to obtain the best training, the most modern equipment and quality Defense/Other benefits for America’s citizen-soldiers and airmen. 744 Total Circulation 40,843 About Our Readers 12-month average from say the magazine has unique information found nowhere else. Oct. 2016 to Sept. 2017 79% 74% take action after reading the magazine. Thirty percent of that action includes visiting an advertiser’s website, purchasing or ordering a product or service, Source: United States Postal Service recommending a product or service, or contacting an advertiser in some other way. Statement of Ownership, Management, and Circulation 51% of those who currently serve in the National Guard are involved in the purchases process for products and services for their unit or state/territory. 49% share their magazine with members of their units, colleagues, friends and family. 43% are retired National Guard officers. JULY 2017 WWW.NGAUS.ORG THE OFFICIAL PUBLICATION OF THE NATIONAL GUARD ASSOCIATION OF THE UNITED STATES Call of Duty 1917 World War I changed the Guard, 20 the nation and the nature of war 34 The National Guard’s| Second Life for the “congressional/political Humvee clout [as embodied by NGAUS] rivals that of the NRAAnother and Budget BattleMarine 28 Corps in Washington, D.C.” —Email from an unnamed retired, active-Army officer, “Active vs. Guard: An Avoidable Pentagon War,” BreakingDefense.com, June 28, 2013 ADVERTISEPRINT Categories The Directory is organized by NGAUS Corporate the following categories: • Aircraft & Aircraft Member Products & Modernization • Consulting & Special Services Directory Services • Cybersecurity A valuable resource for National Guard • Emergency Response procurement nationwide • Force Protection • Health Care The NGAUS Corporate Member Products & Services Directory is a valuable • Higher Education resource for National Guard procurement nationwide. • Information Technology This publication is mailed in conjunction with the June issue of NATIONAL GUARD • Maintenance & Logistics magazine and is distributed throughout the year at various meetings and • Radios & Other events. There is also a digital version available online. Communications • Specialty Products All companies have the opportunity to advertise in the publication, however, as • Training & Simulation part of a membership benefit, only NGAUS corporate members receive a company • Vehicles listing, which includes a short biography and contact information. Corporate • Weapons members also have the opportunity to enhance their listing with a company logo. Did You Know? If your company is a NGAUS corporate member, not only do you receive a complimentary listing in the NGAUS Corporate Member Products & Services Directory, you receive a 5 percent discount off all NGAUS advertising rates. In addition, you may opt to display our corporate member seal in your advertisements. Be sure your membership is up to date to take advantage of this benefit. Contact the industry liaison at 202-408-5888 or [email protected] to renew your membership or to inquire about becoming a corporate member. 2018 EDITORIALCALENDAR Issue Major Feature Another Feature Bonus Distribution Advertising Showcase Deadlines Ship Date Domestic Response Reservations: Potential subjects: Identity theft Annual NGEDA Meeting Domestic response Dec. 13, 2017 January • Evolving threats Jan. 2, 2018 • New response equipment & tactics in the military New Orleans products & services Materials: • Dedicated WMD units Dec. 15, 2017 Health Care Reservations: Special insurance Potential subjects: AGAUS Winter Conference Jan. 15, 2018 February • Guard & Reserve programs programs designed for Jan. 30, 2018 Washington, D.C. • Changes to TRICARE Guard members Materials: • Spiraling costs Jan. 17, 2018 Higher Education Reservations: Preview of the 140th Potential subjects: State National Guard Feb. 14, 2018 March • Guard-friendly schools General Conference & Education programs March 1, 2018 association conferences • Career-advancing programs Exhibition Materials: • Profit vs. nonprofit schools Feb. 16, 2018 Annual Legislative Issue Reservations: Content includes: State National Guard March 14, 2018 April • President’s Guard budget request March 29, 2018 • NGAUS legislative priorities association conferences Materials: • Congressional Guide March 16, 2018 Air National Guard Aviation Modernization Reservations: Potential subjects: State National Guard Aviation products April 11, 2018 May • Fighters VA home loans April 26, 2018 • Airlifters association conferences & services Materials: • Refueling tankers April 13, 2018 Remotely Pilot Aircraft/ AGAUS Summer Conference Reservations: Unmanned Aerial Vehicles Military benefits May 14, 2018 June Special supplement: State National Guard May 29, 2018 large & small Materials: 2018-2019 NGAUS Corporate Member association conferences Products & Services Directory May 16, 2018 Ground Vehicles Reservations: Potential subjects: Vehicle products June 13, 2018 July • Tanks & fighting vehicles Space programs June 28, 2018 • Humvees & the JLTV & services Materials: • Trucks June 15, 2018 Communications Reservations: Potential subjects: National Guard EANGUS National Conference NGAUS conference July 11, 2018 August • Combat Net Radios July 26, 2018 • Net-centric IT capabilities infrastructure needs Charleston, West Virginia exhibitors Materials: • Next-generation communications July 13, 2018 140th General Conference & Exhibition Issue 140th General Conference & Reservations: Content includes: Exhibition Aug. 1, 2018 September • Equipping the Guard Preparing for new aircraft Aug. 17, 2018 (Annual almanac of Army and Air National Guard New Orleans Materials: vehicles, aircraft & weapons) Aug. 24-27, 2018 Aug. 3, 2018 Cybersecurity Reservations: Potential subjects: Guard engineer Sept. 12, 2018 October • New threats capabilities & Engineer equipment Sept. 27, 2018 • Cyber units requirements Materials: • Ethical hacking Sept. 14, 2018 Simulators Reservations: Potential subjects: Radios & other Oct. 10, 2018 November • Guard requirements
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