Redefining Tied Neckwear Moodboard 02

Redefining Tied Neckwear moodboard 02

Defying Expectations of a Masculine “Relic” Libertie aims to display the appeal of tied neckwear through emphasisizing quality, personal application, and visual subtext. The final considerations for a consumer’s experience with Libertie products revolve around a strong preservation of the brand’s visual identity. At the same time however, care is taken to express a balance with neutrality where neccessary, allowing the product on display to speak for itself as a universal and transformative belief, simultaneously flashy yet disciplined. This strengthens the perception of the brand as a sincere curator of the fashion that seeks to promote the consumer’s personal enjoyment of the product.

libertie process book identity development 03

libertie process book identity development 04

libertie process book identity development 05

1/3x x

y y y

libertie process book promotional graphics development 06

The Libertie promotional graphics help consumers visualize the different archetypes to brand is seeking to broach beyond the traditional professional male stereotype. Using silhouettes based on human reference, these posters present eight possible personas defined by a simple descriptor and character pair.

libertie process book promotional graphics development 07

libertie process book promotional graphics development 08

libertie process book promotional graphics development 09

G e n t l e m a n DAPPER CUNNINGIntellectual

I c o n DIVINE DARINGM ave r i c k

Emancipate Emancipate Emancipate Emancipate What a Tie What a Tie What a Tie What a Tie Can Be Can Be Can Be Can Be

Trendsetter EXCITING SKILLEDProfessional

Ro g u e SUAVE WILDYo u t h

Emancipate Emancipate Emancipate Emancipate What a Tie What a Tie What a Tie What a Tie Can Be Can Be Can Be Can Be

libertie process book small package development 10

libertie process book small package development 11

× initial prototype

× package & sleeve explorations

libertie process book large package development 12

× prototype dieline

libertie process book the PROFESSIONAL collection

the the PROFESSIONAL SENSATIONAL large package development collection collection 13

t Libertie, we seek to advance the tie’s perception a step further from its reputation as a relic of workplace mundanity. Libertie the The Necktie Collections represents our continuing commitment to achieving this goal. Featuring a curated set of pieces from the most popular PROFESSIONAL RECONTEXTUALIZED brands, every box contains a unique look uniﬁed by a keystone the the the neckwear specimen, ready to be donned and brought to life. collection PROFESSIONAL SENSATIONAL CUNNING

At Libertie, we seek to advance the tie’s perception a step further collection collection collection from its reputation as a relic of workplace mundanity. Libertie the The Necktie Collections represents our continuing commitment to achieving this goal. Featuring a curated set of pieces from the most popular SENSATIONAL RECONTEXTUALIZED brands, every box contains a unique look uniﬁed by a keystone neckwear specimen, ready to be donned and brought to life. collection

At Libertie, we seek to advance the tie’s perception a step further from its reputation as a relic of workplace mundanity. Libertie the the The Necktie Collections represents our continuing commitment to achieving the this goal. Featuring a curated set of pieces from the most popular CUNNING RECONTEXTUALIZED brands, every box contains a unique look uniﬁed by a keystone collection SENSATIONAL CUNNING neckwear specimen, ready to be donned and brought to life. collection collection

t Libertie, we seek to advance the tie’s perception a step further from its reputation as a relic of workplace mundanity. Libertie the necktie A Collections represents our continuing commitment to achieving straight-point collar dress shirt this goal. Featuring a curated set of pieces from the most popular brands, PROFESSIONAL the every box contains a unique look uniﬁed by a keystone neckwear single-breasted blazer CUNNING specimen, ready to be donned and brought to life. collection

collection t Libertie, we seek to advance the tie’s perception a step further from its reputation as a relic of workplace mundanity. Libertie the butterﬂy bowtie A Collections represents our continuing commitment to achieving straight-point collar dress shirt this goal. Featuring a curated set of pieces from the most popular brands, SENSATIONAL every box contains a unique look uniﬁed by a keystone neckwear unbalanced 2-button jacket specimen, ready to be donned and brought to life. collection

t Libertie, we seek to advance the tie’s perception a step further from its reputation as a relic of workplace mundanity. Libertie the necktie A Collections represents our continuing commitment to achieving spread collar dress shirt this goal. Featuring a curated set of pieces from the most popular brands, CUNNING every box contains a unique look uniﬁed by a keystone neckwear vest waistcoat specimen, ready to be donned and brought to life. collection

the PROFESSIONAL collection

1x 100% silk necktie t Libertie, we seek to advance the tie’s perception a step 1x straight-point collar dress shirt further from its reputation as a relic of workplace 1x single-breasted blazer mundanity. Libertie Collections represent our continuing the Acommitment to achieving this goal. Featuring a curated set of Dignified. Confident. Powerful. When you need to be the pieces from the most popular brands, every box contains a unique look unified by a keystone neckwear specimen, ready to be uncontested authority in a room, nothing does the job CUNNING donned and brought to life. better than the Professional Collection: a powerhouse the ensemble fit for any presentation or interview. The 1x 100% Silk Necktie collection 1x Straight-Point Collar Dress Shirt CUNNING striped pale gold tie is a robust choice that radiates 1x Single-Breasted Blazer collection from a stark white and navy canvas, boldly declaring 9 780201 379624 one’s fortitude amongst peers.

Wear with dark bottoms and dark shoes.

t Libertie, we seek to advance the tie’s perception a step further from its reputation as a relic of workplace mundanity. Libertie Collections represent our continuing the Acommitment to achieving this goal. Featuring a curated set of pieces from the most popular brands, every box contains a unique look uniﬁed by a keystone neckwear specimen, ready to be SENSATIONAL donned and brought to life.

1x 100% Silk Butterﬂy Bowtie the collection 1x Straight-Point Collar Dress Shirt SENSATIONAL Emancipate Your Idea 1x Unbalanced 2-Button Jacket collection of What a Tie Can Be 9 780201 379624

t Libertie, we seek to advance the tie’s perception a step further from its reputation as a relic of workplace mundanity. Libertie Collections represent our continuing Acommitment to achieving this goal. Featuring a curated set of the pieces from the most popular brands, every box contains a unique look uniﬁed by a keystone neckwear specimen, ready to be PROFESSIONAL donned and brought to life. 1x 100% Silk Necktie the collection 1x Spread Collar Dress Shirt PROFESSIONAL 1x Vest Waistcoat collection 9 780201 379624

libertie process book 14 libertie book process 3 6 9 3 6 9 2 5 8 2 5 8 1 4 7 1 4 7 Half-Windsor Knot Bowtie Knot misc application exploration misc application please view the complete project at steven-ou.com/libertie