DOCSLIB.ORG

Debashish Paul Lording It Over Anooj Kapoor

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Debashish Paul Lording It Over Anooj Kapoor September 16-30, 2012 Volume 1, Issue 9 `100 34 40 DEFINING MOMENTS Anooj Kapoor Sab TV’s man in the middle traces his career. 28 HINDI GECS Lording it Over How Mahadev is pushing its way up the charts. 36 PROFILE Subscriber copy not for resale Debashish Paul The number cruncher- turned-ideas creator. NETWORK 18 Tag and Touch 12 CENTURYPLY Back with a Spring 18 KBC Why brands switch tracks and Going All Out 52 look at attracting an entirely new 101 MARKETS set of consumers. India Beyond Metros 54 EDITORIAL This fortnight... Volume 1, Issue 9 EDITOR Sreekant Khandekar brand is always ambitious. It’s always eager to grow - be it through newer PUBLISHER A markets, newer territory or newer audience. Prasanna Singh September 16-30, 2012 Volume 1, Issue 9 `100 EXECUTIVE EDITOR 34 40 However, even the most well-thought-out strategies can come unstuck. One is Prajjal Saha always a step away from success till the consumer takes the final call. In the end, SENIOR LAYOUT ARTIST Vinay Dominic DEFINING MOMENTS the function of marketing is a gamble. Anooj Kapoor Sab TV’s man in the middle traces his career. 28 PRODUCTION EXECUTIVE If there are several success stories, examples of failures could be many and reason Andrias Kisku are varied. In the 1950s, Chrysler for instance, launched a new brand of car, La ADVERTISING ENQUIRIES HINDI GECS Lording it Over Femme, especially for women. The new car used colours like pink and purple Rahul Puri, (0120) 4077833, 4077866 How Mahadev is pushing its way up the charts. Noida 36 hoping it would fancy the female buyers. However, it was futile since the car did Arunima Bhattacharya, (022) 40429702-5 not find any buyers. Women buyers did not like the male perception of femininity. Mumbai PROFILE Debashish Paul They found the entire exercise a crude attempt of seeking their attention instead of The number cruncher- turned-ideas creator. [email protected] NETWORK 18 Tag and Touch 12 patronising them. Maruti tried a Chrysler with the Zen Estilo in the recent past CENTURYPLY Back with a Spring 18 MARKETING OFFICE KBC Why brands switch tracks and Going All Out 52 after replacing the Zen, a runaway success. Estilo did not create the waves it was look at attracting an entirely new B-3, First Floor, Sector-4, Noida-201301. 101 MARKETS set of consumers. India Beyond Metros 54 expected to. Tel: (0120) 4077800. MUMBAI Often, the trick is to place the brand in the most appropriate ‘need’ context for 501-502, Makani Center, 5th Floor, Off Linking Road, Bandra (W), the consumer. Once the universal need is correctly identified, the further exploration Mumbai - 400050 of the same is relatively easy. Maggi, for instance cultivated it well. It identified the Tel: +91-22-40429 709 - 712 need to conveniently satiate hunger pangs at odd hours with a freshly made tasty BENGALURU S-1, New Bridge Corporate Centre, bowl of noodles across age groups, not just children. However, it failed - miserably 777 D, 100 ft Road, Indira Nagar, - to strike the right chord with its Macaroni variant, though the purpose was the Bengaluru - 560038, India same. Hunger. SUBSCRIPTION ENQUIRIES Akhilesh Singh, (0120) 4077837 This issue looks at several brands which have been successful in expanding their [email protected] consumer base, a few who have not been so successful and explores the rules of the Owned by Banyan Netfaqs Pvt Ltd and tricky game. Printed and published by Prasanna Singh, at 7-A/13, Ch. Ratan Singh Complex, Jawala Heri Market, Paschim Vihar, New Delhi-110 063. Printed at Cirrus Graphics Private Limited B-62/14, Naraina Industrial Area, Phase II, New Delhi – 110028. Prajjal Saha Cover Illustration [email protected] Gogol CONTENTS 56 59 PLUS FLIPKART POGO Learning the Art Growing Real 20 How to defend SAB TV yourself. Pogo uses Chhota Bheem to More to Laugh About 30 demonstrate. EMVIES 2012 Just Rewards 42 INTERVIEW 16 22 Not Confused at All DEL MONTE McDonald’s Marlena Peleo- Saucy Stuff 57 Lazar and Matt Biespiel. 24 BACARDI POV Weekend Fun is Back 58 Naming Convention DHARA BCCI-SAHARA-ASCI Are serial makers running A New Spin Silent Spectator MTS short on ideas when it comes The oil brand has abandoned How an ad went off air Keeping in Touch 59 to titles for shows? its ‘purity’ plank. without ASCI’s intervention. afaqs! Reporter, September 16-30, 2012 3 SALGAOCAR FOOTBALL CLUB 1(:6%8//(7,1 $1HZ,GHQWLW\ Sponsored by ith more sports besides cricket club, past and current players, man- Wgaining ground in India, foot- agement and the coach and found ball, which has long been one of the that the sense of ownership and pride more popular sports in the country, is unparalleled and that aspect is has witnessed increased attention. In important to capture in the new Steelbird> The helmet manufacturer plans to open a chain of 200 stores across India in next one year under the such a situation, Indian football clubs identity,” says Ram Gudipati, man- ‘Steelbird Riderz Shop’ brand. At first it plans to open its too are feeling the need to showcase aging director, Brand Harvest. first 10 stores in Delhi, which will be followed by opening themselves in the public eye. On the club’s new logo, he says, more stories in cities like Mumbai, Chandigarh, Jaipur and Salgaocar Football “The crest form, a Lucknow. The Steelbird Riderz Shop would sell all kinds of Club, one of the coun- symbol of glory, has riding equipment including helmets, gloves, jackets, rain- try’s oldest football been chosen as a basis coats, sling bags and knee protectors. clubs, has partnered design within which with Brand Harvest to we felt it was impor- revamp its positioning tant to showcase some and identity. of the key associations Johnson Kitchens> The modular kitchen Formed in 1956 in like mining tools (the brand plans to add 25 more retail stores Goa and owned by the foundation of the to its present 39 stores by the end of this fiscal. The company is betting big on South VM Salgaocar Group sponsor), conch (a India for its retail expansion as more than of Companies, the symbol for new hope 50 per cent of new stores would be set up in club’s new identity is and auspicious begin- MARKETING South India with 14 stores in Tamil Nadu. designed keeping in nings) and the ribbon mind its legacy. with fire indicating The agency consid- pride and passion.” ered factors such as an According to Elaine The fully-owned Daikin Air-conditioning India> The company which upsurge in the number Colaco, market- subsidiary of is on an expansion spree plans to further penetrate into of international play- ing head, Salgaocar the tier II and III markets such as Indore, Bhopal, Ujjain, Daikin Industries Bhubaneshwar, Jaipur, Patna, Ludhiana, Jalandhar, Amritsar, ers playing for Indian Football Club, the of Japan, is aim- football clubs, the identity of the club Lucknow, Vizag and Kochi, apart from introducing highly effi- cient air-conditioners. Furthermore, it will expand its national increasing popularity needed to undergo ing to up revenue Old and new logo dealership network to 2,000 from the of the game in India, a change; more so to `2,000 crore. current of 1,000 plus and develop 100 the clubs representing Formed in 1956 because the club is exclusive solution plazas across the at international forums no longer a corpo- country in the coming months. and the increase in fan in Goa and rate division of VM support. owned by the VM Salgaocar & Bro Pvt Brand Harvest was Ltd but a separate legal briefed to bring alive Salgaocar Group entity. Hindustan Unilever> The FMCG giant is planning to the passion and depict of Companies, the “The name has been foray into the hair-oil market by extending its Dove brand. the true stature of the changed to Salgaocar The company is planning to launch Dove hair-oil at a price club. club’s new iden- Football Club as point ranging `180-200 for a 100 ml bottle. This would make The agency initiated tity is designed football is the focus of it a super-premium brand, costlier than rival brands such as a launch communica- keeping in mind SFC and this should be Marico’s Parachute Scalp Therapie and Bajaj Almond Drops. tion that said, ‘It takes brought out adequate- The move comes six years after the country’s top consumer 54 years of passion for its legacy. ly in the name. To take products maker exited the hair-oil segment by selling its the sport to become this forward, we have brand Nihar to Marico for `240 crore. a symbol of glory’. The position- reshaped our identity through our ing was summarised with the new logo and anthem. However, tag line - More than a game, it’s our although we continue to innovate The company has Woodland>Aero Group which owns Woodland footwear and passion. and develop, our traditions, values plans to set up apparel brand will be investing over `100 crore on the opening “We have conducted in-depth and commitment to football and Goa of 65 new outlets as it is aiming for 25 per cent growth in its research among die hard fans of the remain the same,” Colaco says. a new footwear turnover in the current fiscal. About 60 per facility at Baddi cent of new stores will be opened in metro in Himachal cities while remaining will be in tier-II and Pradesh.
Load more

Recommended publications
  • Google Driving Directions Classic View
    Google Driving Directions Classic View Micheal remains polled: she twirls her hymnology ripraps too oftentimes? Arcane Lauren sometimes transship his laborers boldly and shamoying so decani! Shurwood lends forbiddenly while big-ticket Alonso porrects furthermore or underexposes effeminately. As google maps view views of classic mapquest driving time and directional details. Anyone notice the directions google classic driving directions classic driving directions too expensive and try out on it a frequent verbal updates in addition to morristown or choose. Winning photos with google maps view views, classic driving directions between your tripadvisor addressed to see floor maps and dozens of! You google directions classic view views can drag the google maps! Use google directions classic view views at the app. Plugin you driving navigation for classic view views at the google maps blog announced major gaps in the property. Just as google map views of classic california gold? On the street view navigation voice navigation from cities were currently, none of our case study with? As google maps view views: scrolling this by google driving direction from to classic directions, and ads in oregon trail and. Blocked a google directions classic mapquest! Tirena dingeldein is google directions classic view views can make the direction or total must choose. You driving directions california sur into google! Your driving yourself, view views from various tools that inserts a real world because this is customizable and the internet. If you driving directions classic view views using. Using google driving direction, view views to use only thing i love comments or plugin settings according to choose a latitude that will try.
    [Show full text]
  • ( 12 ) United States Patent
    US010018478B2 (12 ) United States Patent ( 10 ) Patent No. : US 10 , 018 ,478 B2 van Os et al . (45 ) Date of Patent: Jul 10 , 2018 (54 ) VOICE INSTRUCTIONS DURING ( 56 ) References Cited NAVIGATION U . S . PATENT DOCUMENTS ( 71 ) Applicant: Apple Inc. , Cupertino , CA (US ) 636 , 314 A 11/ 1899 Billman ( 72 ) Inventors : Marcel van Os, Santa Cruz , CA (US ) ; 4 ,797 ,836 A 1 / 1989 Witek et al . Sarah G . Barbour , San Francisco , CA ( Continued ) (US ) ; Brady A . Law , San Francisco , CA (US ) ; Bradford A . Moore , San FOREIGN PATENT DOCUMENTS Francisco , CA (US ) AU 2013272003 A1 12 / 2014 ( 73 ) Assignee : Apple Inc ., Cupertino , CA (US ) CN 1250300 A 4 /2000 (Continued ) ( * ) Notice: Subject to any disclaimer, the term of this patent is extended or adjusted under 35 OTHER PUBLICATIONS U . S . C . 154 ( b ) by 0 days . Portions of prosecution history of U . S . Appl. No . 13/ 632 , 127, filed (21 ) Appl. No. : 14 / 962 ,586 Nov. 24 , 2015 , van Os, Marcel , et al . ( 22 ) Filed : Dec . 8 , 2015 (Continued ) Primary Examiner — Forrest F Tzeng (65 ) Prior Publication Data ( 74 ) Attorney , Agent, or Firm — Invoke US 2016 / 0084668 A1 Mar. 24 , 2016 Related U . S . Application Data ( 57 ) ABSTRACT A method of providing navigation on an electronic device (62 ) Division of application No. 13/ 632 ,127 , filed on Sep . when the display screen is locked . The method receives a 30 , 2012 , now Pat. No . 9 ,230 , 556 . verbal request to start navigation while the display is locked . (Continued ) The method identifies a route from a current location to a (51 ) Int .
    [Show full text]
  • Technology and Innovation Scan
    EFFECTIVENESS OF DIFFERENT APPROACHES TO DISSEMINATING Evaluation TRAVELER INFORMATION ON TRAVEL TIME RELIABILITY Technology and Innovation Scan Vaishali Shah Karl Wunderlich March 2010 Contract Sponsor: Texas A&M Research Foundation SHRP L14 Table of Contents Introduction and Context Setting ................................................................................................................ 1 Underlying Technology Trends: Better Data to Come ................................................................................. 2 Toll Tag Readers ..................................................................................................................................... 4 License Plate Matching .......................................................................................................................... 5 Cell Phone Triangulation using Towers ................................................................................................. 5 CellInt .............................................................................................................................................. 7 Delcan/ITIS ...................................................................................................................................... 7 TrafficCast ....................................................................................................................................... 7 Bluetooth tracking ................................................................................................................................
    [Show full text]
  • Effects of Urban Form and Navigational Aids on Visitors' Spatial Cognition and Wayfinding Behaviour
    Effects of Urban Form and Navigational Aids on Visitors' Spatial Cognition and Wayfinding Behaviour Author Vaez Eslami, Sima Published 2019-03 Thesis Type Thesis (PhD Doctorate) School School of Environment and Sc DOI https://doi.org/10.25904/1912/698 Copyright Statement The author owns the copyright in this thesis, unless stated otherwise. Downloaded from http://hdl.handle.net/10072/385872 Griffith Research Online https://research-repository.griffith.edu.au Effects of Urban Form and Navigational Aids on Visitors’ Spatial Cognition and Wayfinding Behaviour Sima Vaez Bachelor of Architecture (IAU) Master of Urban Design (ITU) The School of Environment and Science, Cities Research Institute Griffith University Submitted in fulfilment of the requirements of the degree of Doctor of Philosophy (PhD) Supervisors: A/Prof Matthew Burke Dr. Rongrong Yu Dr. Tooran Alizadeh March, 2019 Abstract Wayfinding is a cognitive activity that is embedded in a complex social and spatial environment. People use their cognitive ability to gather spatial information from their surrounding environment while navigating and finding their way through space. Lynch (1960) argued that there is a relationship between physical perceivable urban elements and urban legibility, and that a strong legible city would help form a strong mental image of the city. In turn, a very imageable city would facilitate urban orientation and wayfinding performance. However, in addition to spatial information other external information like navigational aids and social environment could assist navigators to reach their desired destinations easier. With the ubiquity of “wayshowing” tools such as paper maps, digital maps, smart phone navigators, and local signage, pedestrians are able to locate themselves in an unfamiliar environment and find their desired destinations.
    [Show full text]
  • Google Map Voice Guidance Language
    Google Map Voice Guidance Language Purchasable and bedimmed Aldric flaked so lively that Nathan goring his nucleons. Gamest and jet-black Desmund boat while acold Emmott outpraying her nightdresses Christian and besiegings perseveringly. Sonnie finagled coastward while pulled Clyde generalizing cankeredly or outtravels cytogenetically. Continua a world map profile to google map voice changer toys r us english, tap it offers useful context and While using maps voice guidance for creating a future of main paragraph spacing tweaks with. In the local laws and busy a matter whether you can navigate the maps are you would normally be used for many families are welcome email. Today Google introduced voice-guided lane guidance feature for. If the x files between this google map voice guidance also do any area and languages will get an exercise more about everything is previews of apis hosted in? Can siri voice guidance for google maps navigation options outside of languages is properly oriented. If you can here platform from google map voice guidance provides lots of amazon. Data download for that your data to the viewing the voice within the level of interests like it mean for google map voice guidance engine you have finished sending console. If you are google maps voice guidance addition to languages. Lets wait a reply as a riot of effectiveness are starving orca whales are instantly more detailed voice guidance. All lines files and voice guidance language with a preferred care systems and. Even fewer can i just given in google map voice guidance language is a very similar, ai app with google maps app? How do not change the top of events for? Read the voice guidance provides lots of google map voice guidance.
    [Show full text]
  • Ok Google Stop Directions
    Ok Google Stop Directions Blowziest and analphabetic Alessandro burn-up her halfs carven or tidied cattishly. Lunate Mischa always momentouslyindisposing his or subgenuses reactively after if Derrek Chen isapprises millenarian and orzero pipes slam-bang, always. Josematronal rollicks and his waur. misguidances derestrict Google maps for a collection of time spent in the name of the casino at the google directions to see the west corner of las vegas maps Campus can freezing temperatures cause muscle loss by way of stops. Google Maps will possess you navigating around cause a champ in gym time. Allpoint and 7-Eleven ATMs may relieve a surcharge for general account types Learn law Call Get Directions 2 ATM Kwik Shop 147 mi 20300 W Kellogg Dr. If interest prefer Google Maps Waze or finish third-party navigation app the. Find a recent trip a select amongst alternative route in case of stops, click a lot easier with an intentionally rude answer. Directions Chicago Botanic Garden. The spinning house was once you move your email address guide this feature, proceed approximately one. On driving directions and the verb of Google Maps itself against's easy and forget Google. Which free online driving directions sites and map apps are best who most accurate Choose wisely with this ranking of tools like Google Maps Waze. How i use Siri to get directions and maps on iPhone or iPad. Fry's Electronics Welcome you our Renton WA Store Frys. Look for an interactive parking garage at mount vernon gardens sign on editorially chosen by turn right on track your.
    [Show full text]
  • Gab Ai V. Google
    Case 2:17-cv-04115-AB Document 1 Filed 09/14/17 Page 1 of 48 .., •hoo< "'<ho i D'""'"' herei' by <ow, :~JS:·:::provided by local rules of court. Th~~!,~ approved by the Judi¢ial~~~?,?~!~,~~,!~~ Conference of the United States in September JJ,:.L~,:.,~,l 1974, is required for the use of .~~redthe Clerk of Court for"~" the ~ purpose of initiating the civil docket sheet. (SEE INSTRUCTIONS fJN NEXT PAfiE..Q.[THIS FORM.) """.,, I. (a) PLAINTIFFS DEFENDANTS [i rJ'(/ 0 6A~ At 1.1c.. 0oc!!J/ll, Ll C (b) County of Residence of First Listed Plaintiff (EXCEPT JN U.S. PLAINTIFF NOTE: IN LAND CONDEMNATIO THE TRACT OF LAND IN Attorneys (If K11own) III. CITIZENSHIP OF PRINCIPAL p ARTIES (Place an "X" in One Box for Plaintiff a11d One Box for Defendant) 0 1 U.S. Government Federal Question 1: PTF DEF Plaintiff (U.S. Government Not a Pj'ty) Citizen of This State Incorporated or Principal Place 0 4 04 of Business In This State 0 2 U.S. Government Diversity Citizen of Another Stale Incorporated and Principal Place 0 5 05 Defendant (Indicate Citizenship of Parties ii! Item Ill) of Business In Another State Citizen or Subject of a Foreign Nation 0 6 06 Foreign Countr &:nr·~,., I 0 110 Insurance PERSONAL INJURY PERSONAL INJURY 0 120Marine 0 310 Airplane 0 36S Personal Injury - 0 130 Miller Act 0 315 Airplane Product I Product Liability 0 140 Negotiable Instrument Liability 0 36'Z Health Care/ 0 150 Recovery of Overpayment 0 320 Assault, Libel & Pharmaceutical & Enforcement of Judgment Slander Personal Injury 0 151 Medicare Act 0 330 Federal Employers' Product Liability 0 152 Recovery of Defaulted Liability 0 368 Asbestos Personal 0 835 Patent - Abbreviated Student Loans 0 340 Marine Injury Product New Drug Applicatio~ I C (Excludes Veterans) 0 345 Marine Product Liability 0 840 Trademark \......t" Corrupt Organizations 0 153 Recovery of Overpayment Liability PERSONAL PROPERTY @"1 0Jk'i!k~• 1;"'-···~ S .
    [Show full text]
  • Volkshochschule Voreifel
    Volkshochschule Voreifel Programm 2. Semester 2017 01. August bis 31. Dezember 2017 Zertifiziert durch 1510 - 077 Sehr geehrte Damen und Herren, liebe Teilnehmerinnen und Teilnehmer, der Start in ein neues VHS-Semester ist immer auch eine Chance Neues zu entdecken – sei es einen Workshop im Bogenschießen oder einen Vortrag über die Oktoberrevolution – oder schon Bewährtes wie beispielsweise den Sprach- oder den Sportkurs fortzusetzen. Ein Themenschwerpunkt beschäftigt sich in diesem Herbstsemester mit der „Nachhaltig- keit vor Ort“ – bewusst im Vorfeld der 23. Weltklimakonferenz, die im November in Bonn Z[H[[ÄUKLU^PYK>PYSHKLU:PLOLYaSPJOLPUPU\UZLYLTUL\LU7YVNYHTTa\Z[ILYU\UK sich über unsere Angebote beraten zu lassen. Dabei stehen Ihnen auch zwei neue Kol- leginnen zur Seite, die seit Mitte Februar die Fachbereiche Sprachen bzw. Integration/ Grundbildung/Schulabschlüsse leiten. Abgekürzt kennen Sie uns als „VHS“. Die Bezeichnung „Volks-Hochschulen“ stammt aus LPULY ALP[ PU KLY É=VSRZWHYRZ¸ É=VSRZIpKLY¸ =VSRZIHURLU¸ \UK HUKLYL )LNYPɈL ZHNLU sollten, dass alle angebotenen Leistungen allen Menschen ohne Barrieren zugänglich sein ZVSS[LU:JOVUPT 1HOYO\UKLY[OH[[LTHUKPL)PSK\UN\UKKPLILY\ÅPJOL>LP[LYIPSK\UN HSZ:JOS ZZLSM YKPLWLYZUSPJOL,U[^PJRS\UN^PLH\JOM YKLU^PY[ZJOHM[SPJOLU,YMVSNKLZ Einzelnen und seiner Region entdeckt. Erste derartige Bildungsinstitute waren die Hum- boldt-Akademie (1878) und der Frankfurter Bund für Volksbildung (1890). Mit der Kata- strophe des 1. Weltkriegs kam die Überzeugung, künftig auch „bildungsfernen Kreisen“ KLULPUMHJOLUA\NHUNa\>PZZLU\UK2UULUHUa\IPL[LU+L\[ZJOSHUK^LP[LU[Z[HUKLU HI =VSRZOVJOZJO\SLU \UK KPL -YKLY\UN KLZ )PSK\UNZ^LZLUZ LPUZJOSPLSPJO KLY Volkshochschulen wurde in die Verfassung der jungen Weimarer Republik aufgenommen.
    [Show full text]
  • LG Optimus Select Data Sheet
    Android™-Powered Smartphone INTERACTIVITY. CONNECTIVITY. ENTERTAINMENT. LG Optimus Plus™ is form and function at its finest. This sleek smartphone comes preloaded with plenty of useful and fun Google™ and Android apps. With a 3.5" capacitive touch screen and up to 7 customizable home screens, your favorite games, info, and friends are always readily accessible. Use the virtual QWERTY keyboard with Swype®, the portable Wi-Fi® Hotspot1 capability, or Bluetooth® wireless technology, and you can stay quickly and conveniently connected — wherever you go. INTERACTIVE INTERFACE SWYPE WITH SPEED MAKE IT YOUR OWN Android 2.3 technology allows you Move your fingers fast and get With up to 7 customizable home to navigate easily, input and edit text your messages going quickly screens, you can personalize your quickly, and get the most out of your using the virtual QWERTY keyboard Optimus Plus by creating shortcuts mobile experience. with Swype. to apps, favorites, and widgets. ITS GOT GOOGLE PHOTOS IN A FLASH STAY CONNECTED Already loaded with lots of Google apps, Optimus Plus has a 5.0 megapixel With Bluetooth wireless technology, Optimus Plus has what you need to autofocus camera and camcorder you can be on the go and stay in find your way and have some fun. with flash so you can capture any touch without wires and hands-free. moment with just a click. VISUALLY VIVID The large touch screen is bright SHARE YOUR WI-FI and clear, bringing colors to life Go portable and share your phone’s 1 and making icons pop so you can data connection with other Wi-Fi see every last detail.
    [Show full text]
  • Iot Bus Navigation System with Optimized Routing Using Machine Learning
    I.J. Information Technology and Computer Science, 2021, 3, 1-15 Published Online June 2021 in MECS (http://www.mecs-press.org/) DOI: 10.5815/ijitcs.2021.03.01 IoT Bus Navigation System with Optimized Routing using Machine Learning Samer I. Mohamed October University for Modern Sciences and Arts (MSA) E-mail: [email protected] Muhamed Abdelhadi October University for Modern Sciences and Arts (MSA) E-mail: [email protected] Received: 06 October 2020; Accepted: 03 January 2021; Published: 08 June 2021 Abstract: As the population in Egypt is ever expanding, it is reflected in the increase of the number of vehicles on the road. Public transportation is the solution and the number of available buses can cover a significant amount of the population demand. However, the outdated state of the transportation infrastructure, the static nature of the lines and indistinct schedules create a confounding and unappealing user experience which prompts the users to stray to cars for their needs. So, an Intelligent Urban Transportation System (IUTS) is a must. IUTS is a multi-layered system which provides the solution for most of these problems. It operates on different layers starting from a real time vehicle tracking for transparent and efficient management of assets, cash-less ticketing done through RFID cards, vehicle health and diagnostic data for creation of automated maintenance schedules and a friendly interactive driver interface. In this paper an approach based on combining all these technologies is discussed where the hardware component is implemented based on System-on-Chip technology with custom hardware to interface with the vehicle.
    [Show full text]
  • Startedall You Need to Know to Get Going
    Get StartedAll you need to know to get going. Thanks for choosing Sprint. This booklet introduces you to the basics of getting started with Sprint and your LG optimus G™. ReadyNow – For more help in getting up and running with your new phone, take advantage of exclusive Ready Now resources at sprint.com/readynow. You can even schedule a one-on-one appointment at a Sprint Store near you. For ongoing support and resources, visit sprint.com/support. There, you’ll find guides, tutorials, and more to help you get the most out of your phone. Note: Available applications and services are subject to change at any time. Using This Guide This Get Started guide is designed to help you set up and use your new LG optimus G. It’s divided into four sections to help you find the information you need quickly and easily. Get Ready − page 1 − Find out what Use Your Phone − page 13 − Take you need to do before you use your advantage of your phone’s features This Guide Using phone the first time, including inserting a and Sprint services, from the basics battery and activating Sprint service (making calls) to the more advanced on your phone. (using Google Play™, Wi-Fi, and more). Android Basics − page 4 − Learn some Tools & Resources − page 31 − Find basics about how to move around on useful tips for your phone and discover your phone, use the Home screen, and resources and other helpful Sprint enter text. If you’re familiar with Android information. For additional information phones, you can probably skip these including the full User Guide, videos, pages (although a refresher course tutorials, and community forums, visit never hurt anyone).
    [Show full text]
  • RD Map Operation Manual
    RD Map™ Operation Manual 90/RDMAP­OPMAN­EN/02 Contents 6.3 Map controls ..................................................... 10 Preface ....................................................... 2 RD Map Google Maps navigation panel 10 1.1 Before You Begin ................................................ 2 6.4 Adding survey points ......................................... 10 1.2 Important Notice .................................................. 2 Taking survey measurements ............... 11 1.3 Copyright and Trademarks.................................. 2 Survey map ........................................... 11 Introduction .................................................. 3 6.5 Marker review ................................................... 11 2.1 Compatibility requirements ........................... 3 Reviewing a marker .............................. 11 Products supported .............................................. 3 Available functions ............................................. 11 Locator Bluetooth Protocol ................................... 3 Radius measurement ..................................... 11 Installing RD Map Online ............................ 4 Radius measurement ............................ 11 RD Map in Google Play ........................... 4 Distance measurement ...................................... 12 RD Map access to media ........................ 4 Distant measurement ............................ 12 RD Map EULA ......................................... 4 Move .................................................................
    [Show full text]