THE FUTURE of Over the Top TV
THE FUTURE of Over the Top TV Jean Edhlund Video Product Partner Meet Jim “Ammo” Amundson 70 years old Retired, watches a lot of TV, including live news and sports Has older SmartTV – very few apps built in Wants a lower price for video, switched around from Dish, Direct, TDS and Charter Tried SonyVue, DirecTV Now, YouTube TV and Hulu Plus Bought FireStick and installed himself Has also discovered other streaming apps, games, etc. 74% 85% US households subscribe to one or more OTT services. Leichtman Research Group, 8/27/19 18% Average subscription length Rate of cancellation of OTT services “Cord“Why“Pay Cord TVCutting Cuttersis now Tops Are losingFavoring 12,000 Cheaper RecordsOnline in Options Q1 as Over Skinny BundlesCablecord Get-Like-cutters FatterBundles” Price everyTags”April 22,day” 2019 MayMay 3, 20193, 2019 The rate of cord- cutting will slow in 3Q19“Video and Still “Eventually, Essential thefor customersSmall, Midsize who most Operators”wanted to leave will haveMay 2, 2019 left.” August 20, 2019 “Why“Charter your cable data company usage might“rising be happyrapidly” to assee cord you stopcutters subscribing average to400GB its TV a service”month” MayMay 1, 20191, 2019 SVOD Provider Price Top Content The Office, Friends, Grey's Anatomy, NCIS, Criminal Minds, Orange is the New Black, Ozark, 13 Reasons Why, Boss Baby: Back in Business, The Ranch, $8.99-$15.99/month Fuller House $12.99/month or $119 Marvelous Mrs. Maisel, Sneaky Pete , Downton Abbey, Jack Ryan, Parks and Annual Prime Membership Recreation, Bosch, Murder She Wrote,
[Show full text]