BUILDING A STRONGER GAME ANNUAL REPORT 2014 BUILDING A STRONGER GAME IN 2014

$49.9m 254,000 MEMBERS: OPERATING SURPLUS MORE THAN EVER BEFORE

2.4% INCREASE TOP 3 TV PROGRAMS: IN CROWDS ACROSS ’S PREMIUM THE FULL YEAR ENTERTAINMENT PRODUCT

1.3m PARTICIPANTS: MORE AUSTRALIANS WE’RE GROWING AUSTRALIA’S FOLLOW THE NRL ON FACEBOOK LARGEST SPORTING COMMUNITY THAN ANY OTHER SPORT

$28.1m RE-INVESTED AWARD WINNING INTO THE GAME, CLUBS PLAYER & EDUCATION PROGRAMS AND STATES

2 1 CONTENTS

01 INTRODUCTION 4

02 THE CALENDAR 6

03 MESSAGE FROM THE CHAIRMAN 10

04 THE ARL COMMISSION 12

05 CEO REPORT 14

06 OUTSTANDING ENTERTAINMENT 18

07 CLUBS & STATE LEAGUES 40

08 PARTICIPATION & COMMUNITY 58

01 STRONG GOVERNANCE 74

09 GAME INVESTMENT 82

10 CONCISE FINANCIALS 96

11 OUR PARTNERS 110

Photos provided by Getty Images, Action Photographics, Melba Studios, Photosport NZ and Newspix.

2 NRL Annual Report 2014 3 INTRODUCTION

BIG GOALS BIG GAINS BIG GROWTH A lot of big things happened in Rugby League in 2014.

Rugby League delivered outstanding entertainment and the three most watched shows of any kind on Australian television. Across the full year our crowds grew and we broke our membership records. More Australians follow the NRL on Facebook, the world’s largest social media platform, than any other sport. Rugby League gave millions of people a way to be part of their communities. We widened our participation base in Australia and boosted our profile and contribution in the Pacific. We invested more in our Clubs, our State Leagues and in game development than ever before. We toughened our stance on key issues to support stronger governance across the whole of the game. While there is always more to do to take Rugby League from strength to strength, we are proud to report that we are building value in our game.

4 NRL Annual Report 2014 5 THE RUGBY LEAGUE CALENDAR

There is no sporting DICK SMITH NRL experience quite like NINES being involved in Rugby NRL February TELSTRA League’s Major Events. PREMIERSHIP Our Holden State of In a new major event for the NRL we RD 19 introduced the Dick Smith NRL Auckland ‘RISE FOR Origin Series and NRL Nines tournament in 2014. The new ALEX’ Telstra Premiership competition brought 89,000 fans to July Grand Final are top beautiful Auckland for two days of jam-packed NRL entertainment featuring AAMI CITY v tier major Australian all 16 NRL Clubs. The celebrations COUNTRY continued all week with all Clubs taking May sporting events. part in community-based activities and the Dick Smith NRL Auckland Nines won HOLDEN STATE the Best Home Grown Event in the Sport OF ORIGIN Business International Awards. May–July TRANS TASMAN TEST MATCH Rugby League celebrated the 100th May match this year, marking the occasion with a special tribute to one of the game’s greats, , NRL TELSTRA by retiring his number 11 jersey for the PREMIERSHIP game. The three-game Holden State RD 1 of Origin Series was played in front March of huge crowds in RUGBY LEAGUE and and the television WORLD CLUB audience was phenomenal, breaking CHALLENGE our all-time ratings record as the most February watched game in our history. With designated fan sections, thousands of blue and maroon wigs filling the stadiums and world-class musicians such as The Madden Brothers FESTIVAL OF INDIGENOUS entertaining fans, the Series was RUGBY LEAGUE undoubtedly bigger and better February than ever.

NRL SEASON LAUNCH February

6 NRL Annual Report 2014 7 NRL STATE NRL CHAMPIONSHIP TELSTRA October PREMIERSHIP FINALS SERIES September FOUR NATION SERIES November

The year finished on a high with the Four Nations. Held in six regions across both Australia and New Zealand, the 2014 NRL TELSTRA Four Nations showcased international Rugby League at its best. New Zealand PREMIERSHIP triumphed, but not before Samoa came GRAND FINAL of age and England and Australia provided some incredible moments October in a gripping tournament. From the opening doubleheader, watched by 47,813 in , it provided The NRL Telstra Premiership Grand Final captivating entertainment in Whangarei, was again one of the biggest and most , Dunedin, and hotly anticipated annual sporting events finally Wellington. in Australia, setting a benchmark for sports entertainment in this country. A record-breaking sell-out crowd enjoyed a full day of free entertainment outside the stadium, jam-packed with feature rides, team bars, food stalls, family- friendly activities and a merchandise marquee. Once inside, the fans were part of the unique atmosphere only a Grand Final can deliver with the stadium ablaze in a spectacular light show and pre-game entertainment from international artists, Train and Slash, the former lead guitarist from Guns N’ Roses. But the party extended beyond match day. Our fans revelled in a full week of celebrations leading up to the Grand Final, including the “Lighting Up” of the Harbour Bridge with an 80 metre high slide show of the two Grand Final teams; open training sessions with the two teams; JILLAROOS the before an audience v NZ KIWIS of 700 fans at The Star; The Telstra TEST MATCH Premiership Grand Final lunch at Darling November Harbour; and 8500 fans at Channel Nine’s Grand Final Footy Show at the Sydney Entertainment Centre.

8 NRL Annual Report 2014 9 CHAIRMAN’S REPORT JOHN GRANT

MESSAGE FROM THE CHAIRMAN

Rugby League in Australia is undergoing In 2014 our wonderful game generated the NRL’s decisions are based a period of transformation. This change television ratings that remain the envy on evidence and sound analysis. started with the decision by the leaders of sport and entertainment in Australia, He is challenging the team to be smarter of the game to work together under we achieved our aggressive financial about the way they operate and ensuring a single governing body as well as the targets, and we strengthened governance a determined focus on meeting the substantial increase in investment into both within the NRL’s operations and expectations of all our stakeholders. our game through the 2012 broadcast back in to our Clubs and State Leagues As we acknowledge the results of the year and digital rights agreement. As we - all of which ultimately builds our it is also important to reflect that Rugby face change – whether it is in fans’ reputation in the sporting and League is a broad community that brings expectations or how people engage with business communities in Australia and many different people together and sport in the digital age or how the game internationally. In addition, we have grown enriches their lives. This is ultimately what is funded - we are presented with both our Rugby League family to include more gives us our purpose. But this purpose opportunities and challenges. The vigour Club members and a wider participation and our joint responsibilities therein are with which we grasp these opportunities base, claimed the cutting edge of digital made more pointed having regrettably and the tenacity we demonstrate in and social media engagement with fans, OUR VISION seen once again this year the tragedy responding to these challenges will and increased funding and support to our of lives damaged or lost too early. IS TO BE THE MOST ultimately determine our success. Clubs and State Leagues. To the fans and members of our game, ENTERTAINING, MOST As this transformation evolves, the role On the field, we had a memorable football our participants and volunteers at ENGAGING AND MOST of the ARLC is to ensure the administration season, one that delivered outstanding every level, our players, Clubs and State across all levels of Rugby League can experiences for all involved through the RESPECTED SPORT Leagues, our partners and sponsors – meet the demands of being a modern inaugural Dick Smith NRL Auckland Nines, thank you. It is your support, contribution professional sport. We are responsible for the Holden , the NRL and passion that helps make Rugby working with the NRL Executive to set the Telstra Premiership and the Four Nations. OUR MISSION League the greatest game it can be. overall strategic direction for the game It was also one in which our Jillaroos took IS TO BRING PEOPLE and the outcomes that define our success a more prominent and deserved role in With 2014 behind us we believe we can TOGETHER AND ENRICH as well as determining the investment our major events and our alliance with all look forward with confidence to 2015 priorities for the game’s growth. We also Football took us with purpose into - a critical year where even further THEIR LIVES ensure the appropriate governance and the recreational market. progress will be made on governance, risk management frameworks are in stadia, competition structures and digital A year packed with such high-quality place. Across 2014 the Commissioners and broadcast rights which will ensure we WE’RE COMMITTED entertainment and strong results does diligently applied their skills, expertise continue to build an even stronger future not come without considerable effort TO INCLUSIVENESS, and enthusiasm and I thank them for their for Rugby League. from all quarters. To make sure our game valuable contributions. EXCELLENCE, COURAGE is strong, healthy and growing, our Chief AND TEAMWORK We now have in place a strong plan for Executive Officer, Dave Smith, has put growth and continue to build the best in place a strong team that combines DEFINING EVERY STEP team right across the game to execute experience with innovation, raises our that plan and to build value for our game. professional standards and ensures

10 NRL Annual Report 2014 11 THE ARL COMMISSION

TONY MCGRATH IAN ELLIOT JEREMY SUTCLIFFE JOHN GRANT OAM CATHERINE HARRIS AO PSM GRAEME SAMUEL AC DR CHRIS SARRA BBus CA LLB (Hons) Chairman BSc Dip Ed BCom LLM Dip Ed BEd MEd Ph.D EMPA BEng

Mr McGrath is a former partner at Mr Elliot is previous CEO & Mr Sutcliffe is Chairman of CSR Mr Grant is the Managing Mr Pearce is a former Kangaroos Ms Harris is the Chairperson of Mr Samuel is a former head Dr Sarra is Founding Chairman KPMG and is the co-founder and Chairman of George Patterson Limited, a Director of Amcor Director of Data#3 Limited and Captain and Coach of the New Harris Farm Markets, a Director of Competition of the Stronger Smarter Institute. Co-Chairman of McGrathNicol. Advertising. Mr Elliot is a Director Limited, a Director of Orora a Director of the Australian South Wales Origin side who is a of the National Gallery of and Consumer Commission, Dr Sarra is the Chairman of the Mr McGrath is a director of QBE of Salmat Limited, Hills Limited Limited and former Managing Information Industry Association, business consultant and Director Australia, The Australian Ballet, a lawyer, business consultant and Workplace, Education, Culture Insurance (Australia) Limited, the and McMillan Shakespeare Director and CEO of SimsMetal Discovery Technology Pty Ltd and of Wayne Pearce Advantage. The Australian School of Business a founding AFL Commissioner. and Remuneration Committee. National Foundation for Medical Group Limited and a Graduate Management Limited. the Business Aspect Group. and a Governor of The University Mr Samuel is the Chairman Research and Innovation as well of Harvard Business School of Notre Dame. of the Risk, Investment and as Special Olympics Australia. Advanced Management Program. Audit Committee.

12 13 CEO REPORT DAVE SMITH

A BIG YEAR FOR RUGBY LEAGUE

AUSTRALIA’S PREMIUM 254,000 ENTERTAINMENT NEW MEMBERSHIP BRAND RECORD

2014 has been a big year for Rugby League. the , the Holden OUR BIGGEST FAMILY A year where we built a stronger game State of Origin Series, the Four Nations OF MEMBERS through delivering the best television and Touch Football events, there were While more people are watching, product in the country, converted more new rivalries built and more exciting more people are also signing up to fans to members than ever before and football to talk about. As always, the NRL belong to our game. This year we broke established a strong financial platform with Telstra Premiership was incredible, the our all-time membership record with an operating surplus of $49.9m. In just closest in the modern era, with the South more than a quarter of a million fans two years we have generated cumulative Sydney Rabbitohs lifting the Premiership making a commitment to support their surpluses of nearly $100m, which is now trophy after 43 years. Rugby League fans Clubs. This represents an 11% growth being re-invested into the game. have never had more opportunities to be in membership numbers from 2013. part of the game they love. Through turning our plan into action, If our fans are the lifeblood of Rugby a big commitment to improvement, THE BIGGEST SHOWS ON TV League then our members are its tackling our challenges head on, forming beating heart. Not only do they fill the closer connections with our communities Rugby League is the biggest product on stands regularly, they bring in new fans and more investment into the Clubs, State television. The Holden State of Origin and spend their hard-earned dollars Leagues and into the game than ever Series (Game I and II) and the NRL to support their team. To celebrate our before, we have generated the results that Telstra Premiership Grand Final were members’ role in our game, we invited position us to create a bigger, stronger the highest rating programs of any kind 600 members to help officially launch the and healthier game at every level. on television. When it comes to sport, we owned four of the top five most 2014 NRL season. It was a special moment watched programs of the year. as a representative from each Club joined MORE FOOTY FOR OUR FANS their team’s captain on stage. At the NRL Rugby League is now a game for all We also saw a strong ratings increase we’ve made investments to drive this seasons – as well as the Premiership for the preliminary finals games. Proudly, growth because if our membership is $49.9m season. Our brand new football concept, Rugby League is Australia’s premium growing, our game is growing. Our plan OPERATING the Dick Smith NRL Auckland Nines entertainment product. Combine this with is to continue to build on this tremendous kick-started a bigger and more diverse progressive reforms to the salary cap momentum and the commitment our fans SURPLUS FOR program for the year. From February right to ensure we preserve the competitive are showing. through to November, Rugby League fans balance across the 16 NRL teams and RE-INVESTMENT around the world were entertained – we’re well placed to achieve strong big time. From the Festival of Indigenous returns on future broadcast rights deals INTO THE GAME Rugby League, Auckland Nines, in line with similar market trends.

14 NRL Annual Report 2014 15 CEO REPORT CONTINUED...

GROWING CROWDS ACROSS BIGGER IN DIGITAL AND SOCIAL A BIG COMMUNITY WITH AN EVEN PUTTING PLAYERS AT THE CENTRE We’re particularly proud that this surplus to $250,000 per Club. This is the most THE FULL YEAR More Rugby League fans than ever BIGGER HEART We know that what matters to our fans has been achieved while the NRL has significant change in Club funding in the continued to increase its financial support game’s history. With a growing membership base we also watched or engaged with the game online. A healthy game grows from a strong and partners is how we align with their for all aspects of the game. had more than 3.8 million attendances Digital footy has arrived and we embraced base and the grassroots Rugby League expectations on and off the field. While Equally we’re doing more to support the across the full Rugby League season. it. As our fans increasingly used digital community grew this year. Through our the score on the board at the end of a big In 2014 we have: Clubs. The NRL premiership competition This is up from 3.7 million last year and platforms as a key way to watch and partnership with game is important to them, so too is the is fundamental to our success and »» INCREASED FUNDING AND SUPPORT our fans are showing a keen appetite talk about Rugby League, the NRL led to form NRL Touch Football, which work they see their favourite players do it relies on the continued success of TO CLUBS BY 12% ($16.6m INCREASE) for our elite matches. While the results the way in developing and maximising officially came to life this year, we doubled within the community. We’re proud that 16 NRL Clubs. During the last year we represent 2.4% average growth and we opportunities for Australian sport in the number of local players in our game. our players continue to give their time »» INCREASED FUNDING TO STATE provided additional support to some set 22 new attendance records, there’s the digital environment. This coincided with more weekend and to charity ventures and the causes they LEAGUES BY 35% ($6.5m INCREASE) Clubs that had experienced a challenging believe in and we’re equally determined »» INCREASED GAME DEVELOPMENT more to be done to achieve better results In partnership with our major sponsor, school players, a significant increase year off the field, something that was to stand up for community standards FUNDING BY 16% ($3.6m INCREASE) across the Premiership rounds. Telstra we curated digital content that across the female, mini and masters done in the best interests of the game players, and a new class of coaches against the small number of poor off-field as a whole. In addition, at the Wests These days, there is a multiplicity of generated 28 million video views. More When the broadcast deal was locked away and volunteers being part of Rugby incidents that can have such a big impact Tigers and we worked choice for entertainment options and the than 3.3 million Australians accessed our we also made a commitment to develop League in their local communities. on our reputation. particularly hard to implement new reality for Rugby League, and all major digital platforms every month and our strong and secure additional revenue governance arrangements to ensure Australian sports, is that the stadium NRL.com audience grew by 65%. In 2014 To make sure they are playing in the Like all sports, players are at the centre of sources and in 2014 non-broadcast these two great Clubs are set up for experience must meet the modern more than 1.4 million Australians now best local facilities we worked with our reputation and we invested more than revenue streams increased again (from future success once again. expectations of our fans, otherwise have the NRL app on their mobile devices, government to secure funding for $7m in 2014 to support them through $99m to $119.1m). This represents 20% they will vote with their feet. This is helping our fans indulge their passion for local upgrades. In New South Wales the education and other programs. Now more growth year on year. Through our strong why we have been working hard with Rugby League anytime, anywhere. NRL and the NSW Government created than 78% of our NRL and National Youth fiscal discipline we have already put $50m BIGGER THINGS ARE COMING governments to secure investment for a Footy Facilities Fund that is driving Competition players are in education into a long-term Sustainability Fund that While 2014 was indeed a big season world-class stadia that will give our fans more than $4m over three years into and career training and these programs will ensure the game’s underlying position for Rugby League, that’s not where our the facilities they deserve. This work is local Rugby League infrastructure. are designed to help them make good is secured. Our target is to have $80m growth will end. We’re not even midway starting to pay dividends. Already the 7.5m We are working to establish similar decisions on and off the field. invested in this fund by 2017 and in just through our plan and we have a dedicated two years we are more than halfway to focus to: NSW Government has committed more SOCIAL MEDIA partnerships with other governments. We also have a responsibility to protect than $600m to invest in the Sydney stadia achieving this goal. CUMULATIVE FANS We’re ambitious about growing our our players from risks and the resolution »» further strengthen our Clubs by network including for purpose-built base and we’re not limiting ourselves of the ASADA investigation helped steer investing in their growth; rectangular stadia that are designed important governance changes right GROWING »» secure additional investment for In addition, more Australians now follow to Australia. This year we launched for Rugby League. This is significant across the game. To protect our players world-class stadia, crucial to our the NRL on Facebook than any other a new Pacific Strategy that strengthens FUTURE progress and we look forward to working we now have in place stronger rules for fans and crowds; sport globally and our Twitter reach our football commitments to the region RIGHTS with the NSW Government to ensure this »» retain our position as Australia’s continues to grow faster than any of and also makes an important social the registration and accreditation of VALUE substantial investment achieves the best premium entertainment product and our domestic competitors. We shattered contribution. The region provides an officials, consistent reporting lines for results for our fans. As we look to the future, the NRL will claim the full value of our broadcast our own target of cumulative social expanding base for Rugby League and the club officials within the clubs and world- continue to invest in our operational, and digital rights; Similarly in Queensland, we have secured media fans of 5.8 million by 2017 when opportunities and talent were on show class drug testing regimes. These are strategic and commercial capabilities »» ensure we do everything on and off a commitment of at least $100m towards we surpassed 7.5 million in 2014. in 2014 with Papua New Guinea entering some important changes that will help a new stadium in for the North a team into Queensland’s Intrust Super maintain the integrity of our game. Rugby to maximise future revenue generation the field to be relevant to a wide and We expect those numbers to grow as we Queensland Cowboys. With more work Cup. They quickly became season League is a professional sport and we are opportunities while maintaining a strong diverse fan and participant base. place ourselves at the very cutting edge to be done, we are close to ensuring that favourites amongst fans! determined to make sure it is run like one. balance sheet and remaining fiscally of social media technology to deliver all three of our Queensland based teams responsible. None of this work is quick or easy. Rather, more regular and unique content to Our game also has a big heart and we are playing in purpose-built modern BRIGHT FUTURE: A HEALTHY it’s about developing and executing a plan our fans. This presents some amazing united this year to support a special stadia. Combine these potential upgrades FINANCIAL POSITION A STRONG GAME REQUIRES and working hard to meet those targets. opportunities for Rugby League and our player, Alex McKinnon, who suffered with integrated free transport offerings, STRONG CLUBS At the NRL we have a strong and partners and sponsors to maximise the a life changing injury. Right across the Our financial health has never been more professional team in place that is up to the precinct activations and a regular $50 In addition to increased direct financial value of our brand, and the game we put game, money was raised from piggy important. The broadcast agreement challenge. In addition to all the members family ticket offering, we can continue to support, we’re also working more on the field. banks to corporate boardrooms to struck in 2012 presents a real chance and fans, I’d like to thank the ARL build on a more exciting live game-day closely with our Clubs to secure their contribute to a ‘RiseForAlex’ Fund that for us to grow and we must leverage this Commission, the Clubs and State Leagues, experience for our fans. sustainability and help them grow. we worked to create with Alex’s family opportunity. Before this deal the game did our players, our volunteers and the NRL Under our new Club funding model, and the Newcastle Knights. not have a strong financial base. In two staff for all their outstanding efforts this which was developed in 2014, Clubs years we have built a combined operating year. Together we’re in a transformative that grow their commercial revenues to surplus of close to $100m that will be period in the game’s history and as we an agreed target will be eligible for an reinvested back into the game. look to the future, bigger things are additional NRL incentive payment of up coming for Rugby League.

16 NRL Annual Report 2014 17 OUTSTANDING ENTERTAINMENT

18 NRL Annual Report 2014 19 OUTSTANDING ENTERTAINMENT

INCREDIBLE FOOTBALL IN EVERY CONTEST

BIG HITS, BIG PLAYS, BIG THRILLS ACTION AND ENTERTAINMENT REP FOOTY KEPT THE FANS IT WAS AN ABSOLUTELY The 2014 season was a stunning THROUGHOUT THE YEAR ON THE EDGE OF THEIR SEATS showcase of the skills and athleticism Our fans love Sunday afternoon Alongside the Telstra Premiership, INCREDIBLE SEASON of our players. In both premiership and blockbusters and the 2014 draw was the game’s representative fixtures kept representative matches we cheered, designed around big matches at major fans on the edge of their seats with chanted and held our collective breath venues, a special Members Round and an adrenaline-charged State Of Origin. as our teams each battled for dominance. a jam-packed Easter weekend. The It was a series of big moments and traditional Anzac Day match between milestones, including the 100th Origin EARLY EXCITEMENT St George Illawarra Dragons and the match and a fight back to dominance at Allianz Stadium also by the NSW VB Blues, after eight series 597,000 The season began in spectacular style generated huge enthusiasm early losses, to finally reclaim the Holden with a brand-new football competition, in the season. State of Origin trophy. The spectacle of the award winning Dick Smith NRL METRES WERE RUN Blues players leaping into the crowd to Auckland Nines. This two day competition As the season progressed, the celebrate with fans became one of the featured 256 NRL players compete in Premiership race became closer and iconic sporting images of the year, and 31 ‘9 a side’, 18 minute matches. Close closer. Few global sports can generate a great encapsulation of the excitement to 90,000 fans were captivated by some adrenalin-charged intensity like ours, and emotion Rugby League can generate. of the fastest and most dynamic football where 17 games were decided by one in recent memory, while the action on point and 10 teams were battling for DEPTH IN INTERNATIONAL GAME 127,000 the sidelines and around the venue was the top eight positions in the last round. equally exciting, with many fans dressed Hollywood itself would be hard-pressed The depth of international Rugby League up in costume for a party. to write a fairytale finish to match our is growing following a year which has TACKLES WERE MADE own climax to the tight Final Series, seen both New Zealand and Australia The won when the broke claim major titles and Pacific nations the inaugural trophy and took home their 43-year drought with a hard- and Samoa show their enormous $370,000 in prize money. Displaying fought victory over the determined value to the game. some unbelievable skills developed Canterbury Bulldogs to take the NRL through his touch football days, the Fiji Bati were the surprise packets Telstra Premiership. The local Redfern ’ at the 2013 World Cup, progressing 1465 community welcomed the trophy, was named the tournament’s Most to a semi final against the eventual erupting in emotional celebrations. Valuable Player. winners Australia. But in May 2014, they TRIES WERE SCORED That’s what Rugby League is all about. succumbed to Samoa in the Pacific Test In other exciting pre-season football, in Penrith – on a representative weekend Sydney hosted the World Club Challenge ONE OF THE CLOSEST And what continued to set Rugby League which also saw Australia continue their between the Sydney Roosters and the PREMIERSHIPS IN THE WORLD dominance over the Kiwis in the Trans apart from other global sports this year is on 22 February. A crowd Tasman Test. Samoa raised the bar even of 31,000 fans, including a spirited We continue to run one of the closest that we have one of the closest competitions higher in a landmark Four Nations for the contingent of English supporters, was professional sporting competitions in squad, which showed what a force it can in the world. This continues to provide entertained by an intense clash, with the the world. This hallmark truly sets Rugby become. In a tournament which took in Roosters ultimately overpowering the League apart, guaranteeing close results incredible entertainment for our fans. six unique regions on either side of the Warriors for a final score of 36-14. and nail-biting entertainment for our fans, fuelling broad public interest for Tasman, New Zealand defeated Australia our game and making us highly attractive in the final at Wellington – a fitting result to broadcasters and other partners. for an international game on the rise.

20 NRL Annual Report 2014 21 OUTSTANDING ENTERTAINMENT

NEW RULES ADDED TO THE EXCITEMENT TAKING FOOTBALL TO THE NEXT LEVEL OF 20 METRE RESTARTS Ensuring the game continues to evolve for our fans RESULTED and remains safe for our players is a critical focus 14% IN A TRY of our NRL Football Operations team.

GETTING SMARTER BEHIND THE To do so, we’re partnering with coaches allowing team doctors and trainers 378 SCENES TO IMPROVE THE GAME and former leading players to assess immediate and direct access to replays FOR OUR FANS trends in the game, including the size from host broadcasters to identify and of players in 2014 compared to a decade assess injuries swiftly, and intervene Super-charging the excitement while ago; the evolution of infringements and if necessary. securing the safety of our players: judiciary charges; training and playing MINUTES ADDITIONAL you could say that’s the mission of workload; referees; the match review LOOKING AHEAD ‘BALL IN PLAY’ NRL Football Operations. In 2014, committee and the overall presentation We’re under way on a number of we introduced some important rule of the game. Our objectives are to TIME FOR OUR FANS strategic projects to improve and changes in pursuit of this goal, including ensure that the sport continues to be ACROSS THE YEAR grow the game as well as increase a modification to the quick tap rule and the best it can be for supporters and opportunities for our elite players. adjustments to the 20 metre restart for participants, from grassroots to These include an elite player rule. The 20 metre restart rule change elite levels. delivered immediate and exciting results: development review which aims to with 14% of 20 metre restarts generating In addition, the opportunities presented ensure a continued and sustainable a try; 24% a repeated set and 41% an by the new “official NRL Statistics” for pathway for elite talent in our game; attacking kick. Changes to reduce time the NRL and our Clubs, who rely heavily exploring initiatives that maximise wasting, including time off after attempts on statistics to manage and analyse elite referee performance; deepen our at goal in the last five minutes, generated performance, also allow us to share integration with Touch Football; 378 minutes of ball in play time across with our fans another dimension to a review of our medical framework; the year. This is the equivalent of an game analysis. the establishment of a Pacific Outreach extra 7.2 games of Rugby League. Program to provide opportunities for 41% Looking ahead, the introduction of new SAFETY FIRST the NRL, government and business to come together to support participation OF 20 METRE standardised time keeping technology Changes to the concussion rules 24% and player pathways, as well as making RESTARTS will keep the game moving next year and were the key safety outcomes in 2014. important social contributions; and the RESULTED IN give certainty to game officials, players We made it clear to our Clubs that concluding of a feasibility study for REPEATED SETS and fans. they would be held accountable for OF 20 METRE a possible Central Command facility identifying and assessing players that RESTARTS RESULTED As we strive to make further for our officials. A key part of this work may have suffered a concussive injury IN AN ATTACKING improvements in our game, we’re involves benchmarking against other and we insisted players be removed from KICK utilising more data and new technology sports, and as we modernise we’ll be the field as soon as they displayed any to assess the game from every angle. making sure reliable data helps inform signs of a possible concussion. To bolster We want to build a picture of what decision making at every level of our safety standards during the hard- Rugby League will look like in 2024. football operations. fought Holden State of Origin series, we appointed a dedicated Tournament Medical Officer and launched new Sideline Injury Surveillance Monitors,

22 NRL Annual Report 2014 23 OUTSTANDING ENTERTAINMENT

AUSTRALIA’S PREMIUM THE THREE BIGGEST ENTERTAINMENT PRODUCT SHOWS IN 2014201 SOO GAME II 4,118,000 VIEWERS SOO GAME I RUGBY LEAGUE OWNED THE TOP In other representative fixtures, the We know our fans are also watching the THREE PROGRAMS OF THE YEAR Trans Tasman Test match between game through other channels, including 4,093,000 VIEWERS Australia and New Zealand was the our digital and streaming platforms, In 2014 we cemented our position as highest-rating mid-season test on record which have experienced strong growth. NRL GRAND FINAL Australia’s premium entertainment with a national audience of 1.47 million With big audiences across our major product. Rugby League owned the top – up 9% year on year. This is a sign that 3,965,000 VIEWERS events and the Premiership, we are three programs of any kind on free to fans’ passion for international football confident that NRL fans are happy with air television and four of the top five is growing. sporting programs of the year. our broadcast and digital partners and MKR GRAND FINAL will continue to be engaged with Rugby HIGHEST RATING GRAND 3,676,000 VIEWERS League into the future. STATE OF ORIGIN IS THE BIGGEST FINAL EVER SHOW ON TELEVISION The NRL Telstra Premiership Grand Final THE BLOCK FINAL Fuelled by the hunger and determination was also the highest rating Grand Final 3,555,000 VIEWERS of the New South Wales VB Blues to claim ever with 3.965 million viewers tuning in the Shield back from the Queensland to see the South Sydney Rabbitohs defeat XXXX Maroons after eight years, the Canterbury Bulldogs. This, along anticipation for Game I of the Holden with the Holden State of Origin Series, State of Origin Series was super-charged. positioned us to own four of the top five 3.965 When the action finally kicked off sporting programs of any kind this year. on-field, it was the most watched series MILLION opener in history, drawing 4.093 million The challenge for us is to now use this viewers. But the records kept coming: the interest to convert the fans who watch VIEWERS epic Game II became the highest rated our major events to be more regular Rugby League match ever with 4.118 viewers of the game. million viewers. THE BIGGEST HOW WE WATCH IS CHANGING In a sign of State of Origin’s widening GRAND FINAL TV appeal in non-traditional markets, an Cumulative ratings across the year AUDIENCE EVER outstanding feature of the total audience performed well, with over 100 million was that more than one in 10 viewers tuning in across the season. In an were tuning in from Melbourne, and increasingly fragmented television Perth reached its biggest audience ever. market, we broadly held our share of The Series was also broadcast live to 90 audience in both of our key markets of countries and territories worldwide. Sydney and Brisbane, but experienced some declines in audience totals through the regular season.

24 NRL Annual Report 2014 25 OUTSTANDING ENTERTAINMENT

MORE RUGBY LEAGUE MEMBERS THAN EVER BEFORE

Rugby League broke its all-time MEMBERS MAKE THE 30,504 membership record in 2014 signing up DIFFERENCE more than 250,000 members for the first time. Over 100,000 of these were Membership is an important revenue 28,964 new members. source for our Clubs. In 2014, the membership drive significantly increased 20,312 A RECORD-BREAKING YEAR the membership base across the game. This provided millions of dollars in This is the strongest membership additional income for our Clubs. 19,619 culture that the game has had and represents 11% growth on our results THE MEMBERSHIP DRIVE WILL from last year. Eleven of our 16 Clubs CONTINUE INTO 2015 16,815 broke their membership records and the South Sydney Rabbitohs led the The NRL is establishing a new charge, exceeding 30,000 members. membership hub which will focus on 16,515 Membership is key to the success of growing Club membership. The first trial will involve five pilot clubs. The hub many of our Clubs, providing strong 16,204 revenue streams and a wider base of staff will work on boosting memberships fans who watch and attend games. The through targeting specific groups, such results this year have been driven by as lapsed members, group sales and 15,606 a strong partnership with the 16 Clubs referrals. Instead of simply encouraging to deliver a membership campaign fans to sign up, the membership staff will entitled “You’re the Difference”. hold a series of special events and face 15,475 to face appointments with prospective WITH MEMBERS AT THE CENTRE members. This model is based on those used by some of the most successful 12,941 Rugby League values our members and sporting teams in North America. we demonstrated this by giving them 12,020 a leading role in launching the 2014 In addition, an NRL Business Academy NRL Telstra Premiership season. 600 is being established to work with members and fans from across Australia universities to provide internships, 11,293 and New Zealand attended the launch which give interns the opportunity with a representative from each team to develop their skills at the same time joining their Club Captains to officially as supporting our Clubs. This will also 10,483 launch the season. We also introduced develop a recruitment pool of talent for MORE THAN the Clubs’ commercial, marketing and a dedicated Members Round to thank our 9,853 members and provide them with access service departments. A QUARTER to additional benefits and opportunities. 8,795 OF A MILLION MEMBERS 8,225

26 NRL Annual Report 2014 27 OUTSTANDING ENTERTAINMENT

STRONG RUGBY 22 169,000+ LEAGUE CROWDS NEW ATTENDANCE FANS ACROSS THE EASTER RECORDS SET BLOCKBUSTER WEEKEND

THE RUGBY LEAGUE SEASON STADIA INVESTMENT VITAL SOME OF OUR 2014 IS BIGGER TO FUTURE GROWTH ACROSS CROWD HIGHLIGHTS PREMIERSHIP MATCHES One of the best things about Rugby »» 3.83m attendances 18% 50,668 League is that every year we are more We know that more work can be done »» 22 new attendance records than the Premiership. We’re able to to lift these results and part of that is INCREASE IN FINALS BIGGEST NRL TELSTRA »» 169,408 fans across the Easter incorporate a range of representative ensuring that the game-day experience blockbuster weekend SERIES CROWDS PREMIERSHIP CROWD and international fixtures, giving many for our fans is world class. This means » different opportunities for our fans to working with government and stadia » 89,003 over two days at the EELS V attend top quality events. operators to ensure facilities meet Dick Smith NRL Auckland Nines modern expectations. We are working »» 25,429 attendees at the Across the Rugby League calendar hard to secure investment. Already Trans Tasman Test match , crowds grew on average by 2.4% across 89 000 in NSW more than $600m has been the year. In the Premiership season, »» 31,515 attendees at the OVER 2 DAYS AT THE DICK SMITH committed to invest in a Sydney stadia 47,813 support built as teams raced to the World Club Challenge network, including for rectangular stadia finals. Crowds held up during the regular »» 47,813 Four Nations double header NRL AUCKLAND NINES FANS AT THE FOUR NATIONS that suits Rugby League. In addition, home and away season, which was at Suncorp Stadium $100m has been committed to a new DOUBLE HEADER a solid result given the long-term trend »» 18,456 at WIN Stadium for stadium in the heart of Townsville for for sport attendance across the market. Australia v Samoa the North Queensland Cowboys. The last two rounds of the season »» 25,093 Australia v New Zealand averaged 17,500+ fans and finals Improved inclusions for fans such attendees at Four Nations attendance grew significantly by 18% as transport and food and beverage »» Biggest NRL Telstra Premiership (25,403 in 2013 to 28,854 in 2014). The packages will also drive greater support. NRL Telstra Premiership Grand Final also crowd of 50, 668 broke the record for the number of fans v Wests Tigers at a major event at ANZ Stadium in its current configuration (83,833).

28 NRL Annual Report 2014 29 OUTSTANDING ENTERTAINMENT

HUGE GROWTH IN OUR DIGITAL PRESENCE

RUGBY LEAGUE CONTENT DIGITAL PARTNERSHIP »» New Club & State Digital Network: 1.4m ANYWHERE, ANYTIME WITH TELSTRA every NRL Club, the NSWRL and QRL OFFICIAL NRL APP launched a new website, mobile site DOWNLOADS Engagement with our fans has been This is the second year of this major and apps, creating the leading sports revolutionised through massive growth digital partnership which has seen new digital network in Australia. No sport is in our digital presence. Driving this exciting content for our fans available available on more platforms and more outcome is our highly successful digital through mobiles, apps, IPTV and online, devices than NRL. partnership with Telstra and our massive including NRL.com. Over the past two »» Apps on every platform: already growth in social media reach and years, the partnership has delivered compatible with Apple and Android engagement. Through these channels great success and strong growth across mobile devices, NRL was the first sport we can share Rugby League content all metrics. In 2014 over 3.3 million in Australia to launch an Official App anywhere, anytime and our numbers are Australians accessed the NRL’s digital on Windows Phone, giving NRL over a clear indicator that support for Rugby platforms every month this season – 97% coverage on all mobile devices. League is growing beyond traditional up 21% on 2013. The NRL mobile site The Official NRL App is now installed metrics such as match attendance and audience grew by 65%, with a record on the mobile device of over 1.4 28m television broadcast. peak of 1.14 million unique visitors in million Australians and its monthly September 2014 to coincide with the NRL VIDEO VIEWS audience grew over 46% in 2014. 28 MILLION VIDEO VIEWS Telstra Premiership Finals Series. ACROSS THE NRL Our video content continued its The launch of the NRL Club and NEW OFFICIAL STATS NETWORK impressive growth in 2014 with over State Leagues digital network drove As seen across the global sports 28 million video views across the NRL substantial audience and engagement landscape, there is rapidly increasing network in 2014. 57% of these video growth with unique browsers up 56% demand from fans for in-depth views now occur via a mobile device year on year, with 1.3 million fans 57% statistics and analysis across a range and we experienced an astounding accessing Club and State Leagues OF VIDEO VIEWS of distribution channels. In conjunction 58% growth of video views across online, websites, apps and mobile sites in with our Digital Partner, Telstra, NRL Fans ARE ON MOBILE mobile and apps this year. Our most September 2014. 3.3m will now have access to official statistics DEVICES popular videos this year were highlights on NRL.com, the official NRL App, or FANS ACCESSED for Holden State of Origin I; Holden INVESTMENT IN DIGITAL NRL Fantasy – the only places official NRL DIGITAL State of Origin II; and the NRL Telstra Through the NRL Digital Media partnership statistics used by NRL coaches and Premiership Round 26 match between PLATFORMS we also launched a number of new players will be available. Rabbitohs and Roosters. innovative products this year including: MONTHLY »» NRL Digital Pass powered by Telstra’s single sign-on solution: giving fans the ability to watch every game every week on their compatible smartphone, tablet and laptop.

The ARLC is not sponsored by or affiliated with Apple or any of its products, including the iPhone.

30 NRL Annual Report 2014 31 OUTSTANDING ENTERTAINMENT

RUGBY LEAGUE IS THE MOST POPULAR SPORTS CODE FOR AUSTRALIANS ON FACEBOOK

Complementing the growth in our It’s clear that in addition to watching Similarly, during the Holden State of WORKING WITH THE BIGGEST digital audience is our social media and attending our games, fans are Origin Series we had 8 million unique PLATFORM: FACEBOOK AND reach, which is growing beyond all talking about Rugby League more viewers in 160 different countries CELEBRATE – The NRL, Telstra and Facebook formed expectations. In fact, we have already than ever before. engage with official NRL content on THE MOST ‘LIKED’ CONTENT IN a new strategic partnership that puts smashed our 2017 target for the number Facebook in a single day for Origin II. 2014 BREAKING SPORT SOCIAL of cumulative social media fans with an Our dedicated Twitter hashtags: #Origin, Rugby League at the cutting edge of social media technology, ensuring MEDIA RECORDS WITH 129,000 audience of over 7.5 million (target: 5.8 #UpTheBlues and #QLDER trended 970,000 ‘LIKES’ REACHING 5.2m PEOPLE. million by 2017) across the game. globally and Rugby League fans created we can now deliver more regular and 160,000 personalised digital jerseys unique content to our fans. Through this We can now boast that more Australians FACEBOOK FANS during the Origin Series, more than the partnership, supported by Facebook’s follow the NRL on Facebook, the world’s US Soccer Team’s identical campaign global headquarters in the US, we largest social media platform, than any 9m UNIQUE VIEWERS during the FIFA World Cup, which drew generated new video content for our other sport or team in the world. The NRL IN 160 COUNTRIES upon a home market more than 15 times official pages that consistently drove has an audience that includes more than bigger than Australia. over 1 million video views during peak 970,000 fans (up 340,000 from last year) weekends of the NRL Telstra Premiership on the NRL Official Facebook page and To bring fans closer to the action we competition. Engagement peaked with a growing Twitter profile of over also worked with Telstra to set up a pilot a single video of the first tackle of the 200,000 followers. ENGAGEMENT AROUND MAJOR ‘digital lounge’ at ANZ Stadium which Grand Final being viewed 595,000 times EVENTS DRIVING THIS GROWTH became a unique hospitality experience Both our Club and NRL Facebook pages in a 48-hour period. for social media users to talk about the 200,000 and Twitter accounts are expanding We put dedicated resources in place to OVER 200,000 PLAYS game. In the lounge they had access We were also able to use the partnership faster than our major domestic use social media to connect with our ACROSS THREE VIDEOS ON to high-speed Wi-Fi, video feed from as a force for good, giving support to FOLLOWERS competitors, some at double the rate, fans during major events this year and YOUTUBE. REACHED 6m multiple camera angles as well as Rugby our community causes, including the presenting significant opportunities the results are incredible. Over the NRL COMBINED ACROSS FOUR League-loving celebrities. The lounge ‘State of Mind’ campaign which delivered for Rugby League and our partners Telstra Premiership Grand Final day, VIDEOS ON FACEBOOK. generated a unique opportunity for our exceptional results, being seen by and sponsors. more than 9 million unique viewers fans to create and share Rugby League millions online. Working with Facebook tuned into official Rugby League content and insights. we’re also building social media content on Facebook. education components into our player education programs. SOCIAL MEDIA AUDIENCE OF #QLDER #UpTheBlues FIRST TACKLE OF 2014 NRL 7.5 MILLION 160,000 TELSTRA PREMIERSHIP GRAND PERSONALISED DIGITAL FINAL RECEIVES 595,000 VIDEO ORIGIN JERSEYS CREATED VIEWS ON FACEBOOK. & GROWING FASTER THAN BY FANS OUR DOMESTIC COMPETITORS

32 NRL Annual Report 2014 33 OUTSTANDING ENTERTAINMENT

62 REFEREES 700 GAMES OFFICIATED SUPPORTING AND RISING 415 GAMES OUR REFEREES

Football matches are made up of more In the 2014 season, 62 full-time and part-time than just players. We also have a strong referees officiated 415 NRL Telstra Premiership, group of Head Coaches, Assistant National Youth Competition and representative Coaches, team managers and Club matches. This year all on-field officials’ officials who seek to steer their teams performances were analytically evaluated to success. This year Rugby League to measure their decision making. With this celebrated a special milestone as one information we are working with each individual of the most successful coaches in the referee to help improve their performance game’s history, Wayne Bennett, and accountability. became the first to coach 700 first grade matches.

“Wayne’s 700 game milestone is unlikely to ever be beaten.” BELINDA TODD GREENBERG NRL Head of Football MAKES HISTORY Belinda Sleeman made history as the first female line official in an NRL match.

Women’s involvement in Rugby League reached another key milestone this year as referee Belinda Sleeman became the first woman to officiate at an NRL first grade match (touch judge, Round 26 Wests Tigers v Cronulla). Belinda is a self-described massive footy fan who grew up watching the game with her father. She started refereeing at 18 and paving the way for female officials, she was also the first female to officiate at a Holden Cup U20s finals game. In a sign of more to come NRL referees’ boss Tony Archer says Belinda has the ability to control NRL games as the main referee in the future. Belinda along with Kasey Badger are part of our new ‘Emerging Referees Program’ that has been established in both New South Wales and Queensland to help develop referees of the future.

34 NRL Annual Report 2014 35 OUTSTANDING ENTERTAINMENT

NRL DALLY M AWARD WINNERS FOR 2014

WE CELEBRATED SOME BIG STARS, BID FAREWELL TO OTHERS, AND REFLECTED ON SOME SPECIAL RUGBY LEAGUE MOMENTS

Johnathan Thurston North Queensland Cowboys Parramatta Eels Dally M Player of the Year Winger of the Year Provan Summons People’s Choice Medal Top Points Scorer Five-Eighth of the Year Manly Sea Eagles Captain of the Year Centre of the Year Parramatta Eels Dally M Player of the Year Newcastle Knights Best Representative Player Top Try Scorer Second-Rower of the Year of the Year Sam Burgess South Sydney Rabbitohs Coach of the Year Lock of the Year Luke Brooks Wests Tigers Daly Cherry-Evans Manly Sea Eagles Peter Moore Award for Halfback of the Year Rookie of the Year

James Graham Kane Elgey Canterbury Bulldogs Front Rower of the Year Holden Cup Under 20s Player of the Year Penrith Panthers of the Year

NRL’S 2014 300 CLUB INDUCTEES Sydney Roosters 301 Games, 2000-2014 St George Illawarra Dragons, Manly Sea Eagles, Penrith Panthers John Morris 306 Games, Newcastle Knights, Parramatta Eels, Wests Tigers, Cronulla Sharks 2002-2014 300 Games, 2002-2014

36 NRL Annual Report 2014 37 OUTSTANDING ENTERTAINMENT

“Reg was one of the SOME FOND greatest players the FAREWELLS AM game has seen. He 12 MAY 1939 – 11 MAY 2014 is one of only eight Immortals and that We said farewell to some In May this year Rugby League also lost much loved Rugby League Immortal, means he will always retiring players this year. Reg Gasnier. Reg was widely recognised have a special place as one of the game’s greatest ever in our game. He will players as well as being a true gentleman of the game. He won six Premierships and Cronulla Sharks be missed by the played 39 Tests, setting the crowd alight John Morris every time he touched the ball. After entire Rugby League North Queensland Cowboys Cronulla Sharks he retired he became an accomplished community.” Rugby League television commentator. On behalf of the Rugby League North Queensland Cowboys Wests Tigers community, we give thanks for Reg’s JOHN GRANT ARLC Chairman contribution and pay our respects to Parramatta Eels Wests Tigers his family. Ben Smith Matt Utai Parramatta Eels Wests Tigers Willie WAYNE ‘JOCK’ Parramatta Eels Gold Coast Titans Anthony Quinn COLLEY OAM Newcastle Knights Gold Coast Titans 22 JULY 1952 - Luke Bailey 7 FEBRUARY 2014 Newcastle Knights Gold Coast Titans The Rugby League family lost Country Jason King Rugby League Chairman, Wayne Manly Warringah Sea Eagles South Sydney Rabbitohs ‘Jock’ Colley OAM this year. Jock was Joe Picker a highly respected player, coach and Penrith Panthers South Sydney Rabbitohs administrator. He dedicated his career to the development of Rugby League Ben Roberts in the bush and has a long record of achievement. He is sorely missed by the game. Luke O’Donnell Jerome Ropati Sydney Roosters New Zealand Warriors Anthony Minichiello Sydney Roosters VALE Brian ‘Chicka’ Moore Pat McMahon Bruce Hopkins George Smith Nevyl Hand

Australian representative players and team officials.

38 NRL Annual Report 2014 39 CLUBS & STATE LEAGUES

40 NRL Annual Report 2014 41 CLUBS & STATE LEAGUES

NRL Grant Salary Cap New Media Rights deal SUPPORTING NRL CLUBS (2013-2017) AND STATE LEAGUES 8 7 7.55 7.10

6 6.94

5 6.48 5.45 4 5.31 4.90 4.90 4.80 4.35 MORE SUPPORT FOR A NEW CLUB FUNDING MODEL 3 3.65 $ MILLIONS 3.45 3.35 THE 16 NRL CLUBS THAT REWARDS STRONG 2 3.25 »» New funding model to help PERFORMANCE OFF THE FIELD strengthen Clubs A healthy sport requires strong clubs 1 »» Club and State Services working and the NRL is investing more in the 16 0 directly with each Club and State NRL Clubs and the State Leagues than ever before. Clubs are funded through 2008 2009 2010 2011 2012 2013 2014 »» Completed restructures a number of ways, including a grant to » Note: Values appearing in the table above are rounded to the nearest $100,000 » Most comprehensive review participate in the competition as well as of salary cap ever through other significant financial and in-kind support. In addition to the participation payment, A key focus during the year was on the $250,000 per Club is available for “To have a strong and development of a new Club funding incentive payments where Clubs grow competitive sport you model. For the first time, the NRL will their revenue performance across key reward strong Club performance off the revenue categories such as membership, need strong clubs and field (to grow stronger Club businesses) game-day attendance, merchandise leagues. To do this you and has established business standards and sponsorship. This reform is aimed to be applied across the league. This is at rewarding Clubs which invest in must have a game-wide the most significant change in the way the strengthening their business. commitment to best Clubs are funded in the game’s history. The other key aspect of the Club funding practice.” At the centre of the model is a Club reform involves ensuring that all Clubs participation payment of $7.55m (up meet certain business standards. from $7.1m) which will now feature These business standards include DAVE SMITH guaranteed increases each year in line reporting obligations for injuries, NRL Chief Executive with the agreed increases in the salary financial outcomes, as well as business cap out to 2017. This means that Clubs planning to further enhance commitment are no longer exposed to the risk of to best practice. salary cap increases (the most significant The funding model also adopts cost faced by Clubs). In proposing this a rigorous mechanism to assist reform, the NRL also undertook to Clubs in financial distress, with clear maintain funding at a level which not milestones and conditions. This is only meets the cumulative salary cap about promoting financial health costs, but maintains a buffer above and investing in Club capability. the direct cost of the cap as shown in the following table.

42 NRL Annual Report 2014 43 CLUBS & STATE LEAGUES

NRL CLUBS ADDITIONAL WAYS OUR LEADING THE WAY CLUBS ARE FUNDED & SUPPORTED

»» Membership: resourcing and CRM As they pursue Amongst the many outstanding efforts across the season there were some »» Game-day: promotion initiatives, game relocation support, event development opportunities to grow notable individual Club initiatives, such CLUB BUSINESS SUPPORT and stadia negotiations and improve their as: the introduction of membership races to drive growth and appeal to new »» Merchandise: Licensing program businesses, the 16 audiences; the establishment of new »» Growth funding: Support for game-wide initiatives NRL Clubs are leading avenues to market merchandise; pre-loaded cards for members to CLUB BUSINESS FINANCIAL »» Restructuring and financial support, business strategy, planning the way through their purchase food and beverages; taking SUSTAINABILITY and budgeting creativity, energy and the game to new places like Samoa and Darwin to generate new fans and »» grant, Nines participation fee and prize money, FOOTBALL innovation. new development opportunities; insurance and team travel and accommodation costs the integration of new education and welfare staff into Club operations and »» Welfare & Education Officers, player education cost assistance, outstanding social media activations COMMUNITY, WELFARE & EDUCATION programs and resources right across the year. The game is fortunate to have the benefit of the INTEGRITY »» Policy framework, access to resources and advice hard work each of the Clubs do in driving forward every week. BUSINESS ANALYTICS »» Benchmarking, crowds and TV ratings Through their efforts we are bringing the game even closer to our fans and members. MORE SUPPORT THROUGH THE To help achieve this, the CSSU has COMPLETED RESTRUCTURES worked directly with each NRL Club CLUB AND STATE SERVICES UNIT The CSSU also works directly with Clubs on the development and review of during times of restructure to stabilise The NRL set up the game’s first ever each Club’s business plan, as well Club businesses as well as implement Club and State Services Unit (CSSU) as supporting Clubs in need of governance enhancements to support with the aim of providing the Clubs restructuring their businesses. and State Leagues with support for a stronger and more sustainable future business development and governance CLUB BENCHMARKING of individual Clubs and the game. This frameworks. Over time the CSSU will was a key focus of the CSSU this year. work to help the game collectively build For the first time, the NRL undertook initiatives to share costs and ideas as the a comprehensive benchmarking game works towards a more sustainable exercise measuring each Club’s future. The first part of this work is to performance against each other, as ensure that each of the 16 Clubs are well as other clubs in the sports market. strong and sustainable. Through this analysis the Clubs can test their operations against their peers and identify opportunities for growth, efficiency gains and strengthen risk management.

44 NRL Annual Report 2014 45 CLUBS & STATE LEAGUES

“The NRL’s Club & State Services Unit transitioned our ownership from the Hunter Sports Group. Our business has been restructured, a new high quality board is in place and as part of the transition we are more financially robust than at any time in our history. With Club & State NRL SECURES THE Services’ assistance we also have a plan that will see us emerge with a sustainable business NEWCASTLE KNIGHTS FUTURE over the medium term.”

MATT GIDLEY Newcastle Knights CEO

Following a turbulent period of The new Knights Rugby League Board is: In collaboration with the NRL, the Knights ownership uncertainty, the NRL stepped Rugby League Board and Club executive in to secure the future of the Newcastle »» Brian McGuigan AM are working to stabilise the Club’s Knights Football Club. The NRL worked Director Australian Vintage Limited business operations. The Club was in with the leadership of the Club to deliver (Knights Chairman) a significant loss-making position, and security and certainty for the players, »» Eileen Doyle burdened by considerable debts at the staff, sponsors, members and fans. Director Newcastle Ports, Bradken, point of the NRL stepping in. The business assets of the old Club GPT and Boral, Chairman Hunter Valley The accumulated debts were dealt were transferred to a new entity, called Research Foundation with by the NRL’s negotiation of the Knights Rugby League Pty Ltd. »» Mark Fitzgibbon new structure, giving the Knights As part of the transition of ownership, CEO of a strong start. However the business Knights Rugby League has been properly »» Katie Brassil continued to be loss-making and the capitalised, its business operations General Manager of External Affairs turnaround process is now under way are restructured (in particular its cost at Centennial Coal to remove costs and improve the base is being reduced to reflect a more revenue performance of the Club. »» John Quayle sustainable structure), core heritage Chairman of Venues NSW and former The restructure plan sees the Club return features retained and importantly, a new, CEO of the to a break-even position in 2017. The NRL high calibre board has been installed, (Community Director) will consider appropriate longer term featuring prominent ownership options for the business to business, sporting and community »» Philip Gardner position it strongly for the future. leaders. While there was a significant CEO of the Wests Group In the first year of the restructure plan, negotiating period associated with (Shareholder representative) the Knights’ financial performance was this complex restructure, for key »» Peter Shear in line with the restructure budget. stakeholders (members, fans, playing NRL adviser and former and non-playing staff) the transition Lloyds Banking Group executive was largely seamless. (Shareholder representative) The seven-member Board is made up of a Community Director, two shareholder representatives nominated by the NRL, and four skills-based appointees independent of the shareholder.

46 NRL Annual Report 2014 47 CLUBS & STATE LEAGUES

NEW FUTURE FOR THE WESTS TIGERS

The NRL continued to work with the Working alongside the Wests and Wests Tigers this year to resolve long- Balmain clubs that together formed term issues in the Club’s shareholding the Wests Tigers, the NRL facilitated and business operations. The NRL the appointment of the following supported the Wests Tigers in new directors: undertaking significant corporate governance changes to set up »» Marina Go a successful future. General Manager, Hearst Bauer Media and immediate past CEO, Private Media Under changes driven by the NRL, (Wests Tigers Chair) the Wests Tigers Board was revamped »» Rosemary Sinclair to include three skills-based director Member of the Australian appointees independent of the Communications and Media Authority shareholders. »» Lucio Di Bartolomeo Immediate past Chairman, Macquarie ST GEORGE “It was well known Generation and Non-Executive Director that our Club had of Australian Rail Track Corporation ILLAWARRA DRAGONS been constrained by The NRL has also worked with the Club a shareholder dispute on developing a sustainable financial SUPPORTED TO A over an extended period model, a four-year business plan, and a revised joint venture agreement and SUSTAINABLE PATH and the dispute was Club constitution. In supporting the Club impacting the Wests set up more sustainable operations, the NRL sought to seek a fair balance Tigers’ business. The NRL’s between the historical shareholding In 2014, to support a sustainable path Club & State Services Unit of the joint venture with the funding for the St George Illawarra Dragons the capability of the joint venture parties. implemented a disciplined NRL worked with the Club to develop In the first year of the restructure plan and help fund a sustainability plan. restructure that resolved Wests Tigers’ financial performance exceeded the restructure budget. The sustainability plan involves the the shareholder dispute, relocation of four marquee matches added to our Board and to a large stadium (to grow match day attendances), a restructure of operating provided shareholder costs, identifying revenue growth funding certainty. It’s fair opportunities as well as governance to say we are in a stronger initiatives. position than any time In the first year of the sustainability plan, the Dragons’ financial performance was since the joint venture.” in line with the sustainability budget.

GRANT MAYER CEO Wests Tigers

48 NRL Annual Report 2014 49 CLUBS & STATE LEAGUES

SUPPORT FOR SUSTAINABILITY A MORE EFFECTIVE SALARY CAP OF CLUBS, STATES AND AFFILIATES FOR THE FUTURE

The commercial viability of the NRL competition is built on the commercial viability of the 16 NRL Clubs. Sports without an effective salary cap The changes will make the salary cap »» Giving the NRL CEO discretion to This is why one of the NRL’s core strategic objectives is to strengthen the Clubs, so they are sustainable system can see their competition cleaved more efficient and keep the competition compete with other codes to recruit and resourced to perform and grow. into a set of “haves” and “have-nots” in strong while promoting the financial or retain players in exceptional which some clubs dominate success over sustainability of the competition. circumstances where it is considered In 2014, in line with the NRL’s strategic objectives, loans to three Clubs and two State Affiliates were outstanding. time, while others are purely there to to be in the best interests of the game The changes that will be introduced make up the numbers. for 2015 include: »» Simplifying the administration of the Clubs, States and Affiliates Loan Portfolio In the modern era, the NRL’s salary cap marquee player system »» Making it easier for Clubs to assist CLUBS STATES AFFILIATES TOTAL LOWEST LOAN HIGHEST LOAN system has been the key influence on »» Developing a rookie player system long-serving players to transition the hallmark competitive balance of the for consideration in the next CBA to into careers with those Clubs as they NO. OF LOANS 3 0 2 5 NRL. This evenness is borne out by the improve the welfare of young players approach the end of their playing days VALUE OF LOANS ($m) fact that 10 different Clubs have won the and support a talent pathway »» Increasing the veteran player Premiership since 1998, while each of »» Introducing a new reporting regime to Total 14.3 0 0.4 14.7 0.1 7.5 allowance by 50%. This move the 16 Clubs has made the top four. monitor football department spending recognises that Clubs and players Drawn 10 0 0.4 10.4 0.1 5.2 (being implemented through the new An effective salary cap serves two should be rewarded for long service. Club funding model) Undrawn 4.3 0 0 4.3 0 2.3 functions: it ensures that talent is spread The allowance will now begin to apply across the NRL Clubs which increases the to players serving six years with A NUMBER OF OTHER SALARY closeness of the competition, as well as a Club (previously eight years.) Key terms: Loan recipients at 31 October 2014: Note: promoting financial sustainability across The allowance will be on a sliding scale CAP CHANGES WERE INTRODUCED Term: At call to 7 years Clubs: St George Illawarra Dragons, Additional to the loans, are participation the league by ensuring Clubs can only with a maximum $250,000 per Club FOR SEASON 2014 Security: Unsecured, priority and secured Wests Tigers and Gold Coast Titans. grants which have been issued in advance spend a set amount on player payments, Interest: Arms length/market-based as at 31 October 2014. These have been in 2015 and $300,000 in 2016 The ‘second tier’ salary cap was irrespective of their financial position. reflected separately in Prepayments »» Promoting player welfare with a new increased from $375,000 to $440,000 Reforms to the Club funding model now and Other Receivables (Current) in the concession for Clubs who need to and will increase in further increments Financial Statements. guarantee that each Club is fully funded field a player outside their roster to to reach $490,000 in 2017. This new to the full extent of the salary cap replace a player who has suffered allowance ensures that the second tier so that each Club can field the best a concussion will now increase in line with the Top 25 team available. FINANCIAL SUPPORT TO The new model creates a modern Adopting the Commission model »» Allowing Clubs to exclude a salary cap and give Clubs more flexibility governance structure, with local positions each state-based league for to bring in players outside their top AFFILIATED STATES SALARY CAP REVIEW DROVE BIG termination payment from the salary leadership and integrated support from future growth. Administrative support cap where the Club has approval from roster to overcome losses through injury, A key outcome of an extensive review of CHANGES FOR SEASON 2015 the NRL to ensure that each State and to each will be provided directly the NRL to terminate a player for form or terminations. governance structures across the game Territory can now increase their focus from the NRL, ensuring an efficient The NRL salary cap was introduced in behavioural issues which have brought was the reform of the Affiliated States We also improved the governance of the on growing the game in their jurisdiction. operating model, with more resources 1998 and a comprehensive review of the game into disrepute governance model. During the year work salary cap system by making provision devoted to the development of the the salary cap was completed for the was conducted to transition affiliated From 2015, the Victorian Rugby League, »» New regulations on transfer for an independent arbiter to be able game on the ground. first time this year. The review included state-based leagues to be reconstituted South Australian Rugby League, Western fees – while transfer fees are not to review rulings from the Salary Cap significant consultation with the NRL as formal entities of the Australian Australian Rugby League and Northern commonplace, the NRL is keen to Auditor if required. A permanent panel, Clubs, players, player managers, Rugby League Commission. Territory Rugby League will each be discourage contracts being routinely comprising senior NRL Executives, corporate partners, media and fans to overseen by a Board led by a local bought out. From 2015, wherever has also been established to ensure ensure that all views across the game Chairman, and including the locally a Club enters into an arrangement with continual improvement measures are were taken into account. It resulted in based NRL General Manager for each another Club for a contracted player to undertaken to ensure the salary cap is a number of significant changes and League and a nominee from the NRL. be released, the Club will be required operating viably and in the best interests reforms that are being introduced in to pay a fee equivalent to 50% of the of the game. season 2015. transfer fee in to the Players Education & Welfare fund

50 NRL Annual Report 2014 51 CLUBS & STATE LEAGUES

SUPPORTING THE GROWTH NEW SOUTH WALES OF OUR STATE LEAGUES RUGBY LEAGUE

State Leagues have an important role in The NRL provided funds and in-kind The NRL also supports the Australian A BIG YEAR FOR THE BLUES PARTICIPATION AND INCLUSION our game. In 2014, we increased direct assistance to support these activities Secondary Schools Rugby League and 42,536 AND THE EMERGING STARS At school level, NSWRL competitions investment into the State Leagues and as well as the funding for the National School Sport Australia with financial saw more than 4000 male and female PLAYERS we are also working closely with them to Advertising Campaign - PlayNRL.com. assistance and Rugby League personnel The return of the State of Origin Shield to junior players participating in the 2014 more effectively promote Rugby League, Much of this work is led by our game to manage and coordinate the National the NSWRL trophy cabinet cemented the 2549 All Schools Carnival, the event’s 70th grow our participation base and develop development staff, of which there are Championships (18, 15, 12 years). on-field results for NSW this year and the anniversary. 2014 also marked the first stronger pathways for talented players close to 400 across the country. In 2014 the Championships were held NSWRL run pathway competitions, the VB TEAMS ever Immortals Challenge – a tournament across the country. in Tamworth, Darwin and Wollongong. NSW Cup, and Sydney To support growth in the Affiliated where champion teams from under-9s The Championships give Rugby League Shield, continued to go from strength 179 States the NRL also provided targeted to under-14s divisions across NSW WORKING TOGETHER TO players from all States exposure and to strength. The majority of the Clubs CLUBS cash grants to assist with local compete for trophies named after PROMOTE PARTICIPATION links to NRL Clubs and Club Recruitment across the three pathway competitions competitions and representative Rugby League legends. Staff, as well as promote the game now all have direct links to NRL Clubs In 2014 the NRL supported the State programs; funding for management and in non-traditional areas such as the (highlighting their increasing relevance Leagues through promotion and operational staff in each of the State Proudly the NSWRL continued to provide Northern Territory. Holden Kangaroos in the whole of game development education activities across all levels offices; hosting and funding of opportunities for everyone Coach also attended the pathways) and fan support for these of participation. This included: championships and events; pathways who wishes to be involved in our game 2014 Championships to assist and competitions also increased strongly. and programs for players, coaches, including Wheelchair Rugby League, mentor aspiring coaches from the In 2014 the results across media and »» Setting up engagement and first referees, sports trainers and volunteers; Intellectual Disabilities Rugby League, State Leagues. digital channels improved, culminating contact activities designed to promote providing some funding for State in the VB NSW Cup attracting an Physical Disabilities Rugby League, representatives to participate in participation in competitions affiliated ACKNOWLEDGING THEIR audience of 54,000 and an average Affiliates Rugby League, Tertiary with the State Leagues overseas development tours. Rugby League and Women’s Rugby STRONG RESULTS weekly TV audience increasing 42% »» Delivery of school and after-school year on year. League programs. programs and events to encourage STRONGER DEVELOPMENT Our State Leagues continued to show participation in State League affiliated PATHWAYS RIGHT THROUGH strong progress on and off the field. Following the lead of the VB Blues, They also continued their strong competitions FROM JUNIORS TO THE NRL While the NSWRL, CRL and QRL prepare the NSW under-20s ‘Emerging Blues’ support for a range of charity their own Annual Reports, the NRL would celebrated their third consecutive partners such as the Starlight »» Provision of education, training 2014 saw the inaugural NRL State like to acknowledge some of their key under-age Origin victory this year. Foundation and Father and support to on-field volunteers Championship where the premiership results this year. The SG Ball (under-18s) and the Harold Chris Riley’s Youth Off the (coaches, referees and sports trainers) winners of the QLD Intrust Super Cup and Matthews (under-16s) competitions are Streets, demonstrating through National Accreditation the VB NSW Cup played off in a curtain providing young stars with direct links their commitment to be programs for State League raiser to the NRL Telstra Premiership to NRL Clubs and junior competitions in leaders on and off competitions Grand Final. Queensland’s Northern NSW including weekend competitions, the field. »» Development, funding and Pride defeated New South Wales’ Penrith representative matches and gala days management of research programs Panthers in the inaugural Cup and the that continued to nurture the game’s to support increased participation strong interest from fans and supporters brightest talents. »» Management and training of ensured the new Cup adds another volunteers who use the National exciting element to state-based rivalry. LeagueNet registration and For these talented state players it’s also competition management system a significant development opportunity that all States now use to test themselves against other state- based players and get noticed by the NRL Club scouts.

52 NRL Annual Report 2014 53 CLUBS & STATE LEAGUES

COUNTRY RUGBY LEAGUE

STRENGTH IN THE BUSH SUPPORTING THEIR OWN INTRUST SUPER CUP GOES Strategic planning is under way to 53,682 further expand the Intrust Super Cup’s 61,828 Rugby League in country New South The CRL rallied this year to support INTERNATIONAL engagement with regional clubs and Wales celebrated another strong year, Country players Alex McKinnon PLAYERS PLAYERS The growth and success of the State’s communities in 2015. highlighted by the 2014 AAMI Country (Newcastle Knights), Curtis Landers 3213 premier competition, the Intrust Super 3974 v City Origin which returned to and Henry Fisher who suffered serious Cup, was the highlight of the 2014 Rugby CLOSER TIES WITH INDIGENOUS for the first time since 2006. A strong injuries. In showing the spirit of the TEAMS League season in Queensland. The COMPETITIONS TEAMS crowd of 9627 watched NRL fan Rugby League community, the CRL competition expanded with the inclusion favourites such as play has facilitated significant fundraising 537 of the Papua New Guinea Hunters, who QRL is acutely aware of the significant 455 some high quality football in cold activities to raise funds to help with CLUBS were an instant force with 14 wins and role Rugby League plays in Indigenous CLUBS and wet conditions. In a tight match their ongoing care and recovery. a draw in the regular season. While the communities. Throughout 2014, the QRL the game finished at 26–all with Country Hunters won over fans with their unique strived to enhance opportunities for retaining the shield after winning the style, it was the Northern Pride from Indigenous participants across the State. previous year. The CRL also played its who lifted the Intrust Super Cup The popular Arthur Beetson Murri Rugby 2014 Senior Championships in a two- in front of more than 7000 fans at League Carnival at Redcliffe provided tiered format with the 18s and 16s Suncorp Stadium. The match attracted a unique experience for participants continuing in Regions. The finals of a record television audience of 163,178, who were offered important health and all four tiers were played in Tamworth. and thousands more tuned into the live educational material at the alcohol, stream on QRL.com.au. The determined smoke and drug-free event. There were As a development opportunity, the Pride backed up the following weekend other participation success stories CRL Firsts Team visited Hawaii, playing on the NRL Grand Final stage in Sydney to throughout the State as well. In the Cape against the Hawaii Chiefs in a precursor win the inaugural NRL State Championship York region, numbers increased from to the USA Tomahawks v Toa Samoa against New South Wales heavyweights 672 to 804, with this growth attributed to International match. They defeated the Penrith Panthers. The new season the establishment of a new Indigenous Hawaii Chiefs 52-12 and demonstrating will bring a fresh challenger, with the Development Fund that drove stronger their commitment to the promotion Townsville & Districts Blackhawks to links between participants and local of Rugby League, the CRL Firsts Team contest an expanded 2015 Intrust organisers. The initiative will continue to worked directly with their opponents to Super Cup. ensure local Indigenous Rugby League help them build and refine their skills. competitions have adequate insurance In other developments, the Country cover as well as accredited referees Bulls, Country 18s and 16s all travelled TAKING THE GAMES TO and officials. to Rockhampton to take on Queensland THE REGIONS and Australian and Samoan QRL fostered a ‘Get in the Game’ Country MORE FEMALE PLAYERS representative teams. Some of these Week initiative in Round 23, featuring players were also included in the Country matches in Longreach, Moranbah, Inspired by the success of the 2 City Education Camp for Bush Players Emerald, Mackay and Kingaroy. With the Queensland Women’s team, the growing that is run by NRL and CRL Ambassador support of the Queensland Government, profile of the Australian Jillaroos and the Andrew ‘Bobcat’ Ryan. high class Rugby League was delivered work of NRL Game Development Officers, to thousands of fans in these regional female participation numbers increased communities. Channel 9 televised strongly in Queensland from 2341 last the match between Tweed Heads and year to 3831 in 2014. Wynnum Manly from TJ O’Neill Oval in Kingaroy.

54 NRL Annual Report 2014 55 CLUBS & STATE LEAGUES

AFFILIATED STATES

To help Rugby League evolve into a truly Overall, club registrations were up 11% The Combined Affiliated States team national sport, the NRL also worked bringing the total number of players to toured the Cook Islands in September closely with the affiliated State Leagues 10,419. Strong growth was achieved in playing two international matches and (Victoria, Western Australia, Northern the regional leagues, increasing by 18%, conducting a range of school clinics Territory, South Australia and Tasmania) while metro leagues were up by 9% and community programs with the to reform their governance structures and female participation grew by 14%. local people. to help set them up for growth. 10,419 The Affiliated States continue to In 2014 we moved to electronic base TOTAL NUMBER OF Rugby League continues to grow outside compete against each other in the registration and a new single database REGISTERED PLAYERS the traditional states New South Wales annual interstate Championships, which improves data accuracy. IN 2014, UP 11% and Queensland. Following on from which were held in June in Adelaide. strong results from 2013, participation Western Australia took out the seniors numbers in the Affiliated States while Victoria won the women’s and continued to grow. men’s under-18’s divisions. +18% INCREASE IN REGIONAL LEAGUE PARTICIPATION

WA Rugby League saw VIC Rugby League NT Rugby League club SA Rugby League grew TAS Rugby League club registrations grow by increased club registrations increased club registrations by registrations increased 7% this year off the registrations by 18% by 8%. NTRL had 2290 6% and started a new by 17% and junior gala 14% MORE back of strong growth in 2014. VRL had 3371 players, 101 teams and competition in Mount days continue to grow FEMALE PLAYERS ARE over the past five years. players, 168 teams, 11 clubs with a total Gambier. Across 2014 in popularity. Across REGULARLY PARTICIPATING WA had 3477 players, 19 clubs and 52,154 of 9673 Rugby League SA had 1098 players, the state they had 183 IN RUGBY LEAGUE 67 teams, 18 clubs and total Rugby League experiences. The 20 teams, 10 clubs and players, four teams a total of 34,605 Rugby experiences (which profile of the Rugby 33,673 Rugby League and four clubs. League experiences. includes school-based League was lifted with experiences. Showing the depth and first contact the Parramatta Eels of their development opportunities). playing a trial match programs, the Western in Alice Springs and Australia senior team a premiership match won the Affiliated in Darwin. States Championship for the fifth straight year.

56 NRL Annual Report 2014 57 PARTICIPATION & COMMUNITY

58 NRL Annual Report 2014 59 PARTICIPATION & COMMUNITY

“It didn’t matter if it was CREATING AUSTRALIA’S 3 on 3, 13 on 13, touch LARGEST SPORTING COMMUNITY or tackle… if there was a game happening I just wanted to be part of it.”

The Rugby League community – NRL TOUCH FOOTBALL LONG-TERM BENEFITS SHAUN JOHNSON from everybody who runs on to a field to New Zealand Warriors player LAUNCHED Over time the benefits of the partnership everybody who officiates or volunteers and touch football star will include greater participation in the canteen – has this year grown to The alliance brings together around opportunities for all abilities and unprecedented levels, including through 1.3 million participants and it came to ages; coordinated pathways programs new strategic initiatives aimed at growing full life as we officially launched the for elite athletes; opportunities for participation. We’re also doing more new ‘NRL Touch Football’ brand at the strategic funding of greenspace and than ever to support the game at the National Touch League Championships other sporting facilities; and more grassroots through investing in local in in March. opportunities to work with government facilities and capabilities. Both sports now share registration in the delivery of community and platforms through playnrl.com and education programs. PARTNERSHIPS WITH we have undertaken a significant RECREATIONAL PARTS awareness-building campaign to further OF THE GAME grow the number of people who have the opportunity to play and participate. Last year, the NRL signed a strategic NRL CEO Dave Smith and NRL Head of alliance with Touch Football Australia. Football Todd Greenberg also joined The partnership represented the the Touch Football Australia Board as biggest boost to participation and game Directors, and longtime sponsor Harvey development in the history of both Norman has extended its financial closely aligned codes. The NRL has commitment to the game, becoming extended its participation across every the naming rights sponsor of NRL Australian State and Territory, every Touch Football for three years. season and every playing demographic across the country.

1.3m participants

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GROWING AT THE WE’RE BACKING GRASSROOTS OUR JILLAROOS TO LEAD THE WAY

Rugby League saw year-on-year MINIS AND MASTERS “Thank you to all participation growth in 2014. We now Other key areas of growth are our have more weekend and school players, the men and women Mini footballers (under 6s) which has and more officials and volunteers, than grown by 3% (42,019 participants in across Australia who ever before. 2014) and our Masters (over 35s) which generously give their Overall, we’ve recorded a total number grew by 13% (1893 participants in 2014), of Rugby League “experiences” of demonstrating that there really is time as game officials 1,445,258 in 2014. This is inclusive a place on the field for everyone. More and volunteers to of registered school and weekend than 30 Masters events were held this players and other engagements such year with the most successful being the support grassroots as participation in clinics and programs. annual Runaway Bay Masters Carnival Rugby League.” »» 695,719 playing in weekend and which attracted 74 teams, a new carnival record. school-based competitions (up from JOHN GRANT 2014 saw an increased focus on the 555,266 in 2013) A BIG THANKS TO THE LOCAL Chairman, ARLC Australian women’s team, the Jillaroos. »» 749,539 people involved in clinics, OFFICIALS WHO MAKE IT HAPPEN For the first time, the Jillaroos played community carnivals and major events a curtain raiser Test match before the The support of officials and volunteers Kangaroos Four Nations Test against FEMALE PARTICIPATION makes our game possible. We now have Samoa. More than 16,000 people tuned IS GROWING more than 18,468 accredited coaches, in to watch this match via live streaming including 3300 new coaches signed on NRL.com. As part of this match, the The growth in female participation has up for 2014, and more than 90,000 Jillaroos were paid a match fee for the continued in 2014 with over 400,000 volunteers dedicating their time to Rugby first time. females playing our game. We had a 30% League. We never forget that all our increase in club registration numbers volunteers – giving their time, skills and Coached by former first grader Steve (9259 registered players in 2014). passion – are the strong foundation on Folkes, these top athletes continue to Female school participation continues which our game is built. set a fantastic example for all of our to grow with over 171,000 participating female players. And, we’re pleased two in an NRL school event or program, up 2014 also saw an additional 1669 sports of our Jillaroo stars, Sam Hammond in 26% year on year. trainers (giving a total of 8048) and an NSW and Renae Kunst in Queensland, additional 1403 match officials. Our total Complementing this growth is the are employed as NRL Game Development officials database now numbers 42,016. increasing presence of women in Rugby staff members, teaching new generations League on and off the field in key roles, of boys and girls new Rugby League skills. including the employment of a full-time female participation manager. 2014 saw new female Rugby League competitions set up and an increase in the female representative calendar. On the back of the continued success for the Jillaroos was the inclusion of three televised matches against the Kiwi Ferns at the Dick Smith NRL Auckland Nines tournament in January 2015.

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BETTER LOCAL FACILITIES $2.1m IN QUEENSLAND FUNDING FOR INFRASTRUCTURE FOR OUR GRASSROOTS & OTHER PROGRAMS

We’re also working to LOCAL NSW RUGBY LEAGUE INVESTMENTS IN QUEENSLAND THE GAME SECURED OVER $2.1m IN FUNDING FOR INFRASTRUCTURE AND OTHER PROGRAMS THROUGH GOVERNMENT GRANTS. improve investment in TEMORA SCHOOLBOYS RUGBY COOTAMUNDRA JUNIOR LEAGUE FOOTBALL CLUB RUGBY LEAGUE CLUB local facilities through Local QLD Rugby League Club Investment Suburb our government Upgrade of building to provide change Upgrade of existing facilities to provide rooms and shower facilities and female change rooms at Nicholson Park Bribie Island & Districts JRLFC Upgrade lighting Bongaree partnerships. provision of a match officials building Gympie Junior Rugby League Club Upgrade lighting Monkland at Bob Aldridge Park MILTON ULLADULLA JUNIOR Maroochydore Junior Rugby League Club Extend clubhouse Buderim In one of the most significant funding RUGBY LEAGUE BELLINGEN VALLEY/DORRIGO outcomes for grassroots Rugby League, Installation of perimeter fencing at Northern Suburbs Rugby League Club Construct a gymnasium Nundah the NRL and NSW Government partnered RUGBY LEAGUE FOOTBALL CLUB West Ulladulla Sporting Complex Redcliffe District Rugby League Club Install lighting to support Rugby League Redcliffe to launch the NSW Footy Facilities Fund. Upgrade of grandstand and amenities Through this three-year program, an at Bellingen Park GYMEA JUNIOR RUGBY Redlands Junior Rugby League Club Install lighting Victoria Park investment pool of $4m has been created LEAGUE FOOTBALL CLUB Souths Graceville Rugby League Club Install lighting to support Rugby League Graceville for the upgrade of local Rugby League LISMORE OLD BOYS RUGBY Upgrade of oval lighting at facilities. Improvements for the first year LEAGUE FOOTBALL CLUB Tambo Sports Club Inc Install lighting to assist multi-sports Tambo recipients are under way and a second Corea Street Oval round of applications will be open in Installation of drainage, irrigation and Townsville & District Junior Rugby League Upgrade lighting Kirwan 2015. We’re excited to see the results this upgrade of field surface at Crozier Field CESSNOCK MINOR Wattles Junior Rugby League Construct a field Clifton will deliver for our local communities and RUGBY LEAGUE our community-based clubs and teams. BAULKHAM HILLS BRUMBIES Construct a gymnasium to support Installation of a drainage system for four Winton Rugby League Winton J.R.L.F.C. multi-sport We also secured $9.5m worth of playing fields at Mt View Park investment as announced by the NSW Installation of floodlighting We also worked with the Victorian Government on the Facilities Development Plan which has Government through the ClubGRANTS at Castlewood Reserve WALCHA & DISTRICT RUGBY identified needs across the state and prioritised a $200,000 investment towards lighting upgrades Category 3 scheme and Community LEAGUE FOOTBALL CLUB at fields used for Rugby League in Victoria. Building Partnerships projects. CANDELO BEMBOKA RUGBY Installation of bore water and an LEAGUE FOOTBALL CLUB The partnership with the NSW Government sets up a model we are discussing with other governments. Stronger relationships with governments irrigation system at Walcha Oval are driving this investment. This includes Upgrade of dressing/storage shed, our dedicated Parliamentary “Friends power supply, septic system and WAGGA RUGBY LEAGUE of Rugby League” Groups which unite provision of seating at Colombo Park Construction of media and coaching staff politicians of all parties together to lift facilities at McDonalds Park the profile of Rugby League and its local CANOWINDRA RUGBY LEAGUE clubs in the corridors of power. FOOTBALL CLUB OBERON JUNIOR RUGBY LEAGUE Construction of a concrete floor under Construction of a new canteen the canteen awning, installation of key at Oberon Football Ground $4m light switches to main oval lights and FOR NSW LOCAL provision of an electronic scoreboard RUGBY LEAGUE at Tom Clyburn Oval. INFRASTRUCTURE

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» » ww PARTICIPATION & COMMUNITY

RECOGNISING RUGBY LEAGUE’S PROUD INDIGENOUS CULTURE

More than 12% of NRL players, 9% »» Developing an Elite Pathways program FESTIVAL OF INDIGENOUS of Holden Cup players and 5.8% of to increase Aboriginal and Torres Strait RUGBY LEAGUE our registered grassroots players are Islander players within junior Rugby Aboriginal & Torres Strait Islander League competitions by the end of We also celebrated the game’s people. The positive role and contribution next year Indigenous culture this year through the ‘2014 Festival of Indigenous Rugby the Indigenous community in Australia »» Providing Welfare Officers and League’ which featured a match between makes to our game is something mentoring programs for elite junior the Newcastle Knights and the First we respect and we value, and our and senior Aboriginal and Torres Strait Nations Goannas, a team consisting of approach to Indigenous affairs is based Islander players to support education, players from the NSW Aboriginal Rugby on listening to and working with our training and employment Indigenous players, participants League Knockout and the Queensland »» Establishing procurement policies and partners. Murri Carnival. that ensure at least three Aboriginal “This event provides and Torres Strait Islander businesses The week also incorporated an NRL A NEW RECONCILIATION a really special supply goods and services to the NRL Indigenous Players Camp, community ACTION PLAN and school visits, a community festival, »» Increasing employment of Aboriginal opportunity for 16 matches between the NSW and QLD In 2008, the NRL became the first and Torres Strait Islander people to Indigenous women’s teams and NSW and young men to show their Australian sporting organisation to 5% within Rugby League QLD U16 boys’ teams and the annual develop and implement a Reconciliation skills against an NRL ‘Murri v ’ Interstate Challenge. Action Plan (RAP); this year, we showed CLOSE THE GAP ROUND The will be back in 2015. squad and hopefully further leadership by revising our RAP The new RAP was launched in our Close to focus on longer term strategies and The NRL also delivered the ‘Learn Earn open the door to a start the Gap Round (Round 23) which featured include hard targets and goals. Included Legend! School To Work’ Program, an more than 50 activities across three in the NRL in the near in this is our support of the campaign education and employment program States. The round was dedicated to the to recognise Aboriginal and Torres that utilises the positive profile of Rugby future.” importance of reducing the gap in health Strait Islander peoples in Australia’s League to support and encourage young equality between Indigenous and non- Constitution as part of Rugby League’s to stay at school, AM Indigenous Australians. new RAP. get a job, and be a legend for themselves, First Nations Goanna Coach their families and their communities. By 2017, the NRL has committed to: AUSTRALIAN RUGBY LEAGUE The program incorporates work »» Establishing a partnership with the INDIGENOUS COUNCIL experience, mentoring and leadership RECOGNISE Campaign to support Supporting all of this work is the opportunities for young Indigenous Constitutional recognition of Australian Rugby League Indigenous Australians to ensure they successfully Aboriginal and Torres Strait Council. The members of the Council are: complete school and transition into Islander peoples further study, training or meaningful »» Linda Burney MP, Chair »» Increasing to 15% the number of employment. 97% of 2013 graduates »» Darren Godwell, Deputy Chair Aboriginal and Torres Strait Islander across the individual programs »» Stephen Tillett players at an elite level – up from 12% have successfully transitioned into »» Katrina Fanning employment or further education and »» Developing a strategy for increasing »» the program recorded an HSC attainment Aboriginal and Torres Strait Islander »» Ngiare Brown or Year 12 completion rate of up to participation, including women, across »» Joshua Creamer 92.3% for all participants. all aspects of the game by the end of »» Paul Ralph next year

66 NRL Annual Report 2014 67 PARTICIPATION & COMMUNITY

A STRONGER FOOTPRINT IN THE PACIFIC

For many communities in the Pacific, A NEW PACIFIC STRATEGY TO PRIME MINISTER ABBOTT DOES Rugby League is a way of life. It’s how GROW THE GAME AND THE GOOD LEAGUE FOR LIFE thousands of people choose to connect with each other and to share time with The NRL also launched a new Pacific Australian Prime Minister Tony Abbott their families and friends. It’s also a key Strategy this year which aims to sees the value of Rugby League as region when it comes to the talented strengthen Rugby League in the region a force for good in Papua New Guinea athletes who make our game ever more and build stronger business and and this year participated in an NRL exciting – with more than 37% of NRL community ties in the Pacific Islands. League for Life experience in PNG. players and 38% NYC players being of Specifically, the strategy focuses on game Pacific heritage. development; player welfare; commercial “Rugby League is and corporate opportunities; supporting Rugby League has key opportunities for education, social and community a pretty important growth and development in the region outcomes; and strengthening the Rugby subject up here in PNG. and Samoa, Fiji, Tonga and Papua New League bodies in each nation to build the Guinea will play a further crucial role international game. In fact PNG is the one in the game’s future. The NRL already has a strong presence country on earth where FIRST PNG TEAM ENTERS in the region with 12 staff in Papua Rugby League is the QUEENSLAND INTRUST New Guinea delivering League for Life programs which seek to improve both overwhelming national SUPER CUP football results and life skills through sporting obsession.” This year, we had the first-ever team encouraging healthy lifestyles and SUPERSTARS GIVE BACK from Papua New Guinea play in a major boosting physical, social, literacy and Australian Prime Minister Australian competition. The PNG Hunters mathematics skills. These staff members Tony Abbott TO THE PACIFIC REGION entered the Queensland Intrust Super are funded through a partnership with the Cup and not only did they perform Australian Government’s Department of strongly by finishing in sixth place, Foreign Affairs and Trade. In addition, the travelled to Samoa Jarryd Hayne also helped promote the they showcased some incredible talent NRL will engage some 10,000 students in with Holden Kangaroos coach Tim strategy by visiting Fiji and said that and were warmly embraced by the Samoa and Fiji through NRL literacy and Sheens and NRL CEO Dave Smith to playing for Fiji in a World Cup was one Queensland Rugby League community. anti-bullying programs. help build the game’s profile and reach of the most memorable experiences They will be back for season 2015 with through the Pacific Strategy. Over two of his life. He said: days, “SBW” participated in football 15 of last year’s 22 players being “I love the idea of giving something back clinics and education programs with the re-signed as part of an extended to the people of Fiji and the beauty of local community. On the value of the trip, playing group of 28 full-time players. this program is that it is all inclusive – Sonny Bill said: it reaches out to boys and girls and “I don’t think there is anything better covers everything from literacy and than knowing you helped change maths skills to sporting and social skills. someone’s life for the better. So if we It also encourages teamwork and we all can educate Samoan school children know how important that is on and off about nutrition and healthy lifestyles – the field.” and throw in some football skills as well Jarryd Hayne – it will be a great outcome.” Sonny Bill Williams

68 NRL Annual Report 2014 69 PARTICIPATION & COMMUNITY

A FORCE FOR GOOD IN 300,000 CHILDREN WE’RE HELPING TO KICK OUR STATE OF MIND A REVAMPED DIVERSITY AND OUR ‘IN LEAGUE IN HARMONY’ THE COMMUNITY PARTICIPATED IN NRL TACKLE BOWEL CANCER CAMPAIGN HAD A REACH INCLUSION POLICY PROGRAM BROUGHT PEOPLE Often behind the scenes and away BULLYING PROGRAM The NRL partnered with Bowel Cancer OF SIX MILLION PLUS The NRL launched a revamped Diversity TOGETHER from the headlines, our Premiership This year we delivered our 14th Australia (BCA), The Gut Foundation (GF) The NRL also worked with a coalition and Inclusion policy this year which Aimed at new immigrants to Australia, players and their Clubs continue to Community Carnival – our most and Cancer Council NSW (CC) to take of mental health providers to deliver makes it clear that Rugby League we delivered another ‘In League participate in and contribute to their successful on record – which reached a stand on bowel cancer – Australia’s a ‘State of Mind’ campaign during the is for everyone regardless of race, In Harmony’ program this year. It respective communities. Rugby League more than 300,000 children in more second biggest cancer killer. Almost Holden State of Origin Series. Designed sexuality, colour, gender, or ability level. comprised social inclusion and teamwork and community-based charity work have than 400 towns and 899 schools across 15,000 Australians are diagnosed with to help break down the stereotypes and Rugby League is committed to tackling sessions, Rugby League skills sessions, long been linked as a force for good. Australia and New Zealand. bowel cancer each year, more than stigmas relating to mental health, the discrimination in any form and our ambassador mentoring sessions, Our fans and our communities expect a thousand of whom are under the age initiative featured “live reads” during challenge is to ensure that our gala days and a Harmony Day event. The Community Carnival is part of the us to contribute and we want to of 50. The NRL used its voice to build the State of Origin matches, and handing commitment does not end with Participants learned more about our game’s commitment to make a positive contribute as we always have. It’s about awareness of bowel cancer as one of out promotional T-shirts and Z-CARDS. a policy document, but gets acted on differences and our commonalities difference in local communities. being part of the communities where the most curable forms of cancer, reduce Boosting this effort was an incredible at every level of the game. The Diversity in culture, religion and ability, and It includes players from each Club we live, work and play. the stigma associated with the illness, social media campaign which reached and Inclusion policy is a standalone celebrated diversity to bring us and NRL Ambassadors who work and educate Australian men and women over six million people. 350,000 viewed policy that is aligned to our existing together as an Australian community. That’s why across the game, rivalries with students to take part in the NRL’s about the risks associated with bowel the videos on Facebook, a 100,000 Code of Conduct, Fair Treatment in The program is growing with 1181 are put aside to promote the causes the powerful Tackle Bullying program. cancer, culminating in the ‘NRL Kick Twitter reach was generated from five the Workplace, Issue Resolution and participants involved this year NRL, the players and our fans and their More than 200,000 resources were Bowel Cancer’ campaign as the official posts, and there were 200,000 views Employee Assistance policies. It is shared (up from 700 in 2013) and we identified communities believe in. given out during the period including community initiative of the NRL Telstra of the video on YouTube. It’s a great with the NRL Clubs and State Leagues. 80 ‘In League In Harmony’ Ambassadors Tackle Bullying hands, wrist bands, Premiership Finals Series. NRL players example of NRL using its social media To maximise momentum and impact, who are active leaders in their stress balls, bag tags, teacher resource and ambassadors fronted the campaign, reach for the benefit of our communities. the policy was launched to coincide with community. We also piloted a seven week kits for primary and secondary use, spearheaded by a four-week television, the 2014 Bingham Cup in Sydney which program at Cobham Juvenile Detention and parents’ resource packs. The radio and social media campaign which celebrates diversity in sport. Centre which worked with youth in promotion was supported by The Daily drove 8000 people to take online, self- developing their social skills, which will Telegraph and The Sunday Telegraph. assessment survey. In Rugby League we assist their integration back into the often talk about preparation being the community. This work was led by project key to success, and with bowel cancer Ambassadors and former NRL stars it’s the same thing – because education and . and early detection play a major role in beating the disease.

70 NRL Annual Report 2014 71 PARTICIPATION & COMMUNITY

RUGBY LEAGUE RISES FOR ALEX

Rugby League united this year to support SCG Trust. But the highlight was the ONE COMMUNITY one of its favourite young players, Alex Newcastle Knights game at Newcastle McKinnon, who suffered a serious spinal on Sunday, 20 July 2014. injury in a rare on-field accident. AWARDS Newcastle fans came out in full force Recognising the long journey ahead for showing their support for Alex. It was Alex, the entire Rugby League community a touching moment as Newcastle banded together to raise funds and show captain accompanied Alex their care and support. onto the field to greet the thousands The annual One Community Awards and as well as continuing his altruism »» Harvey Norman of supporters at the match and those ceremony recognise the unsung heroes on-field by writing the name of a sick Achievement Award: Money was raised from piggy banks right watching the game on television. that dedicate their time to promoting or disadvantaged child on his kicking tee Erin Rowe of Northfield, through to corporate partners, showing the strong values of the game within the every game. He also formed a special SA (SARL) the breadth of Rugby League’s spirit. Telstra provided website and call community. This year, more than 260 bond with a young Bulldogs fan who had services for a telethon while Channel The NRL and the Newcastle Knights, guests, including former and current experienced bullying, helping her build »» ACCOR National Teacher of the Year: Nine dedicated its Footy Show to in consultation with Alex and his family, players, NRL Club officials, award confidence and become happy in her Jon Keal of Tullawong State High fundraising activities. helped establish an independent nominees, sponsors and guests attended own individuality. School, QLD charitable fund (the RiseForAlex Fund) More than $1.4 million was raised for the the inspiring ceremony to celebrate the to manage all of the incredible offers RiseForAlex Fund. This would not have people that make the game happen on Alongside , the 2014 The AAMI Service to Rugby League of support that came flooding in, and to been possible without the incredible a grassroots level. One Community Awards honour roll Medal recipients were: begin planning key fundraising activities. support of the NRL Clubs and partners, included the following award winners: »» Michael Covey of Beacon Hill, and the everyday Rugby League The Ken Stephen Medal – named after NSW (NSWRL) Players, Clubs and our fans rallied »» Holden National Volunteer of the Year: supporters who contributed. On behalf the New South Wales Rugby League across a range of fund-raising activities Gary Fa’afua of Bexley, of the game, we say thank you. administrator who dedicated 28 years »» Sandra Ellicot of Coffs Harbour, including RiseForAlex wristbands, which NSW (NSWRL) of service to the game – was awarded NSW (CRL) became the key symbol of a social media Alex’s tenacity and determination sets to Canterbury Bulldogs player Trent »» Telstra NRL One Community Grassroots ‘selfie’ campaign, to attending a special a wonderful example for us all. The NRL »» John Moore of Dianella, Hodkinson. Trent worked tirelessly within Club of the Year: round (Round 19). family continues to support him. WA (WARL) the greater community this year. As an Sunset Tigers Junior Rugby League The NRL donated $1 for every fan who ambassador for the RSPCA, he was a key Football Club, Mt Isa, QLD (QRL) attended a match over Round 19, which figure in raising awareness and funding was matched by AAMI Park and the for the Million Paws Walk initiative,

72 NRL Annual Report 2014 73 STRONG GOVERNANCE

74 NRL Annual Report 2014 75 STRONG GOVERNANCE

A STRONG BRAND AND REPUTATION WILL CEMENT OUR VALUE AND GROWTH

We are committed to protecting the integrity of the game, both now and into the future. It is an important component of our brand and reputation. How the NRL, its Clubs and State Leagues and our players meet the community’s expectations – both on and off the field – has an impact on how people view and engage with our game. 78.5% PLAYERS AT THE CENTRE MORE INVESTMENT INTO 78.5% OF PLAYERS ARE NOW IN OF NRL AND NYC PLAYERS WELFARE AND EDUCATION EDUCATION OR CAREER TRAINING Our players make it happen. Their skills ARE IN EDUCATION OR draw fans to our stadiums, viewers to our Over two years, the NRL has doubled the We’re proud to report that this year television screens and kids onto playing number of welfare and education staff 78.5% of NRL and NYC players are in CAREER TRAINING fields. What they do off the field, is just in each of the 16 NRL Clubs and State education or career training. This beats as important as what they do on it. Leagues with 47 people now working our 2014 target (72%) and positions us directly with players. Each Club received to meet the 2017 target of 85%. Players Very simply, without healthy and positive dedicated funding to support career are studying a range of courses from players, both on and off the field, we coaches for players and for education accounting to the trades. The NRL and cannot have a healthy and positive grants as part of player contracts. RLPA have provided 514 individual grants game. Players’ personal wellbeing and In addition, our NRL Ambassadors to players, totalling $630,000. development is at the centre of our champion this work in close cooperation decision making. with all Clubs on player welfare and MORE FEMALE LEADERS That’s why we’re doing more to support education initiatives. IN OUR GAME them as professional athletes with The programs are delivered to the community responsibilities by investing We have women in some of the most players from the age of 16 when they 514 more than ever before into our player influential positions in our game. From make their first Rugby League team, welfare and education programs. the Australian Rugby League Commission INDIVIDUAL right through to our NRL players. to the boardrooms and management GRANTS teams of clubs and senior roles at Rugby League Central. We’re going to take our TO PLAYERS, Women In League strategy to the next TOTALLING level and that means recruiting and $630,000 developing greater representation of women at every level of the game.

76 NRL Annual Report 2014 77 STRONG GOVERNANCE

OUR PROGRAMS ARE SETTING THE BENCHMARK IN SPORT

This year, the NRL This includes implementing the NRL TRADING UP WITH THE NRL Alcohol Management Strategy that This Australian Government supported won the Excellence requires Clubs to have and adhere to program is managed by NRL Apprentice responsible alcohol policies; facilitating Award as Employer Mentoring Program. Four hundred and player and staff education and training forty apprentices from the Rugby League of the Year from the from juniors to professionals about community are mentored by 26 mentors. positive behaviours; as well as Career Development Identified mentors work with NRL Clubs conducting the Australian Drug and regions to assist apprentices Association of Australia. Foundation ‘GoodHost’ event to successfully complete their management policies at Rugby League apprenticeships. With the assistance events where alcohol may be served. This award recognises Rugby League’s of the NRL Club staff, an apprenticeship forefront position in career development The game’s long-standing Respectful mentoring manager and other support in professional sport through its Relationship Program also incorporated providers develop and deliver resources groundbreaking CareerWise program. a new secondary intervention initiative relating to time management, goal The program acknowledges that for offenders or potential offenders setting, cross-cultural awareness, Rugby League is a profession, but it is at all levels of the game this year. conflict resolution, mental health issues, also the shortest career phase most Also, in partnership with NSW Office career coaching and social responsibility. players will experience in their lifetime of Communities, the NRL has prepared of employment and that players need a ‘Better Choices’ program and GRADUATES OF LEAGUE capabilities for life beyond the NRL resource kit for delivery in schools playing field. Forty-seven welfare and local communities. This program for university students and education managers, Club career involves NRL Clubs and universities coaches and 25 current and former NRL CAREERWISE providing mentoring, tuition and NRL players have been trained in the financial support. The program aims to delivery of the NRL CareerWise program CareerWise is a career development increase university entry, retention and and have completed or are completing program for elite and professional completion rates of elite athletes. As part the Certificate IV in Career Development athletes aged 15 and over. The focus is of the program, a player receives one- so that our players put their best foot on providing players with the resources on-one tuition for at least one hour per forward when they leave the field. and professional advice to assist them week, which is funded by the NRL Clubs to be vocationally active, balanced in and the NRL. There are 16 universities Other award-winning welfare and life, self-aware, and self-confident. across Australia and New Zealand that education programs include the NRL The program was developed in are part of the Graduates of League Alcohol Management Strategy which recognition of the fact that Rugby League program with over 200 players enrolled was recognised this year with is not a job for life and it’s important to during 2014 with a passing rate of 87%. a Leadership Award from the Australian assist players to develop the skills and Drug Foundation. Rugby League is knowledge required to successfully the first professional sporting body to manage their ongoing career. be given the award. With the support of the Australian Drug Foundation, the NRL is promoting and seeking to improve positive off-field behaviours.

78 NRL Annual Report 2014 79 STRONG GOVERNANCE

INTEGRITY AND COMPLIANCE

MAINTAINING OUR STANDARDS RESOLVING THE ASADA ENFORCING THE SALARY A NEW GAME-WIDE PROACTIVE MEASURES Our players are held to a high standard INVESTIGATION AND CAP RULES TO KEEP THE INSURANCE POLICY TO TO PROTECT OUR PLAYERS of personal conduct, and in almost all GOVERNANCE ISSUES AT COMPETITION FAIR SUPPORT OUR PLAYERS In 2014 the NRL replaced its existing cases these expectations are being met THE CRONULLA SHARKS One of the reasons that the NRL Telstra In 2014 the game introduced a more illicit drugs policy with a centrally and exceeded. In December 2013, the NRL imposed Premiership is so close and competitive, comprehensive insurance scheme administered testing policy. The new policy continues to be welfare-based However, there are occasions in which preliminary penalties on the Cronulla- and therefore so exciting for all our designed to provide enhanced benefits but provides a more comprehensive players fail to meet the standards of Sutherland Sharks Football Club and fans and members, is because we have to eligible players that are injured in the and robust testing environment. off-field behaviour that we and the Club officials (at the Club in 2011) for a salary cap to ensure playing talent course of their employment as Rugby is more evenly shared across the League players. community expect of them. In these governance failures that put at risk In addition to testing for illicit drugs, the health and wellbeing of Sharks 16 NRL Clubs. instances the NRL and its Clubs have Under the new scheme agreed by the the NRL, with the support of the RLPA, players. In March 2014 those preliminary taken a strong stand and imposed Overall, Clubs are continuing to meet NRL, its Clubs and the RLPA, eligible began testing for the use of specified penalties were confirmed. meaningful penalties, including their salary cap duties but in 2014 players may receive up to $1m if they prescription medicines. The purpose of deregistering or suspending players, In August 2014, 12 past and present five Clubs were issued with breach suffer a catastrophic injury while playing this testing is to determine if a problem imposing financial penalties and Sharks players were suspended for notices for violations of the League’s the game. This is double the previous with the misuse of specified prescription game suspensions. breaches of the League’s anti-doping salary cap rules. insurance arrangement mandated medicines exists, and if so to implement rules. Although ASADA’s process by the game’s Collective Bargaining strategies designed to address the These have not always been popular The most significant was to the Gold continues for some former Sharks Agreement. The enhanced insurance problem. This testing initiative is a first decisions with some stakeholders but our Coast Titans who, after self-reporting players who no longer play in the NRL, arrangements will also provide improved for Australian sport and reflects the actions evidence the game’s commitment their concerns, were docked four the action by the NRL to suspend 12 benefits to players who suffer career- game’s commitment to the wellbeing to ensure that the NRL is held in the competition points and fined $300,000. players in August this year for violations ending injuries, better enabling them to of its players. highest regard by our fans, our players, The loss of points and a quarter of the of the League’s anti-doping policy transition to a post-NRL career. business and government partners. fine was suspended because the Club’s marked the conclusion of ASADA’s While taking a strong standard on player new management self-reported and The NRL is also in the process of investigation into the Sharks as it relates misbehaviour we have sharpened our fully cooperated with the investigation. establishing a game-wide Foundation to current NRL players. The resolution focus on effective programs that are Four other clubs (Manly Warringah to provide financial assistance to players of this issue brought to an end a long designed to make our players more Sea Eagles, Newcastle Knights, Sydney who are severely and permanently and difficult period for the League, the rounded people and to reduce the Roosters, Wests Tigers) were issued with injured in Rugby League. Club, its players and their families. instances of misconduct. For the vast fines this year for less serious breaches. majority of players the programs have Although the ASADA investigation was been successful in helping to ensure that a difficult period, the game has emerged our players continue to have a positive in a much stronger position through the influence in the communities in which introduction of new rules to deter and they live and work. detect any future doping activity. The NRL also works with the players involved to develop an appropriate education program, helping to reduce chances of further breaches.

80 NRL Annual Report 2014 81 GAME INVESTMENT

82 NRL Annual Report 2014 83 »»ww ww

GAME INVESTMENT

FINANCIAL RESULTS 2014 FINANCIAL HIGHLIGHTS: OVERVIEW An Operating Surplus of $49.9m Total Revenue of $344.9m - delivering a cumulative surplus up $24.6m - ahead of the of nearly $100m over 2 years Game Plan

Non-Broadcast Revenue increased Total Operating Expenditure by $20.1m to $119.1m - on track to drive revenue, run and develop to meet the Game Plan target the game of $295.0m

$28.1m directed towards our Sustainability Fund of $50m Growth Initiatives and Strategic invested in cash and securities Priorities to build future value

2013 2014 ARLC & NRL ARLC & NRL FINANCIAL RESULTS Growth & Growth & Operating Strategic Total Operating Strategic Total Priorities Priorities Consolidated

REVENUE BROADCAST 221.3 0.0 221.3 225.8 0.0 225.8 225.8 To assist in the explanation of the Financial NON-BROADCAST 99.0 0.0 99.0 119.1 0.0 119.1 125.1 Statements, the following commentary describes TOTAL REVENUE 320.3 0.0 320.3 344.9 0.0 344.9 350.9 the financial performance of the ARLC and NRL, and how funds are invested in the game. EXPENSES NRL CLUB FUNDING AND OTHER SUPPORT (130.1) (0.3) (130.4) (132.8) (13.9) (146.7) (143.7) The ARLC consolidated statutory financial STATE LEAGUES AND AFFILIATES (17.0) 0.0 (17.0) (18.9) (4.1) (23.0) (23.0) statements include the acquisition of the Newcastle Knights in June 2014. To provide meaningful COMPETITION COSTS (27.7) 0.0 (27.7) (33.5) (0.2) (33.7) (33.7) comparisons – the following commentary focuses GAME DEVELOPMENT (22.6) (0.5) (23.1) (24.3) (2.1) (26.4) (26.4) on the financial performance of the ARLC (excluding DEVELOPING THE GAME (197.4) (0.8) (198.2) (209.5) (20.3) (229.8) (226.8) 4 months of trading of the Newcastle Knights). EVENT, GAME AND SPONSORSHIP (40.3) (0.3) (40.6) (50.1) (1.8) (51.9) (61.1) Comparative information, where appropriate, REFEREES, COMMUNITY, EDUCATION (15.1) (1.4) (16.5) (16.4) (3.1) (19.5) (20.0) has been reclassified to achieve consistency in AND WELFARE disclosure with current financial year amounts. ADMINISTRATION (17.9) 0.0 (17.9) (19.0) 0.0 (19.0) (19.9) In addition, Licensing royalties and related club RUNNING THE GAME (73.3) (1.7) (75.0) (85.5) (4.9) (90.4) (101.0) payments have been disclosed on a gross basis OTHER STRATEGIC PRIORITIES 0.0 (1.8) (1.8) 0.0 (2.9) (2.9) (2.9) in 2014, to better reflect a whole of game position TOTAL EXPENSES (270.7) (4.3) (275.0) (295.0) (28.1) (323.1) (330.7) with 2013 comparatives presented on an adjusted basis. SURPLUS 49.6 (4.3) 45.3 49.9 (28.1) 21.8 20.2

Note: The consolidated results contained in the table above include the trading results of the Newcastle Knights that was acquired in June 2014, as outlined in the Concise Financial Report. CAGR is Cumulative Average Growth Rate

84 NRL Annual Report 2014 85 GAME INVESTMENT

EXCEEDING REVENUE TARGETS FINANCIAL TARGET: $300m BY 2017 COMMENTARY 2014 saw strong revenue growth, delivering on the plan to build a solid BROADCAST financial base for the game. Total NRL REVENUE 65% revenue grew to $345m exceeding $225.8m Big financial outcomes – strong financial returns game plan targets and increasing for investment back into the game. by 8% on prior year (2013: $320m). $344.9m The substantial uplift is almost double 2012 revenue ($182m) – driven by 35% greater broadcast revenue and our IN 2014 THE NRL GENERATED The result this year benefits from the To meet the game’s target and to growth in other revenue streams. AN OPERATING SURPLUS OF second year of the five year broadcast capitalise on the strong revenue growth NON-BROADCAST $49.9m (2013: $49.6m) FOR deal, which delivered more than $225m being achieved to date, it is vital we REVENUE INVESTMENT BACK INTO of revenue. continue to strengthen the commercial $119.1m and operational capabilities required THE GAME. Importantly, the game generated strong of a professional organisation. growth in non-broadcast revenue The Game Plan set a target to generate streams, which is now $119.1m (2013: more than $200m in operating surplus $99m). This growth improves the over 5 years. With the addition of this diversity and quality of our revenue year’s $49.9m operating surplus sources. The game’s target is to double (before expenditure on strategic the 2012 non-broadcast revenue by priorities and growth investments), 2017 and we are on track to meet we are ahead of target. In just two years this ambition. we have generated a cumulative surplus of nearly $100m, which is now being invested in the game.

OPERATING SURPLUS CUMULATIVE $M

BALANCE TO ACHIEVE CUMULATIVE TARGET 2015-17: OPERATING $100.5m + SURPLUS TARGET OF 2014: $49.9m $200m+ by 2017 2013: $49.6m

86 NRL Annual Report 2014 87 GAME INVESTMENT

DOUBLING NON-BROADCAST MAJOR EVENTS HOLDEN STATE OF ORIGIN REVENUE REVENUE $27.9m It was the number 3 rated program $19.9m on television for the year with almost $15.9m 4m viewers. MAJOR EVENTS +31% SPONSORSHIP (CAGR +21%) The NRL Telstra Premiership Grand 2012 2013 2014 $27.0m 23% $54.5m Final was also an outstanding There was outstanding support for commercial success, delivering TELSTRA PREMIERSHIP FINALS 46% the NRL’s major events in 2014. The a 12% uplift in revenue. commercial outcomes were enhanced In addition to these cornerstone events, $21.6m by higher attendance, new stadia $18.7m $19.3m deals and revised ticket pricing across innovations such as the Dick Smith NRL $119.1m premium seating while ensuring great Auckland Nines and the locally hosted family value in other categories. World Club Challenge were also drivers of growth in 2014 – doubling Other 2012 2013 2014 The Holden State of Origin Series was Games revenue and highlighting the one of the most watched TV events of 31% diversified content opportunities that OTHER GAMES 2014 (Holden State of Origin II taking are available to the game. the number one spot with over 4.1 $5.0m OTHER REVENUE million viewers). Revenues were 40% The commercial strength of the NRL’s $37.6m higher than the prior year. major events underpins the broader value of the game, and we are committed $2.4m $2.3m Finals Series revenue increased by 8% to investing in these events to ensure in 2014, culminating in the NRL Telstra they provide fans as well as our valued Premiership Grand Final witnessed by corporate and broadcast partners with 2012 2013 2014 the biggest crowd at ANZ Stadium in its greater value in the years ahead. With the five year broadcast deal locked in and delivering revenue in MAJOR EVENTS modern configuration. excess of $225m in 2014 (2013: $221m and 2012: $101m), the NRL made a commitment to develop strong and more diverse revenue sources. In 2014, $54.5m revenue generated from non-broadcast streams increased from $99m to $41.5m $119.1m – representing 20% growth year on year. Since 2012, the NRL has $37.0m SPONSORSHIP By increasing engagement opportunities As the naming rights partner of the experienced non-broadcast revenue growth of 48% (CAGR +22%). REVENUE with members and fans, sponsorship NRL Premiership, Telstra Corporation Key drivers of non-broadcast revenue are our major events (Holden State revenue of the NRL continued to increase received unprecedented media exposure 2012 2013 2014 of Origin, NRL Telstra Premiership Grand Final and related Finals Series in 2014, with the majority of revenue in 2014, independently assessed as growth attributed to our long-term receiving greater media exposure and and new innovative product offerings such as Dick Smith NRL Auckland SPONSORSHIP Nines), stronger sponsorship partnerships and commercialisation of our +5% partnerships. The total NRL sponsorship value than any other naming rights intellectual property (such as licensing, wagering and official NRL statistics). (CAGR +15%) revenue in 2014 was $27.0m, up from sponsor of alternative sporting codes $25.7m $27.0m $25.7m in 2013. in Australia. $20.6m The NRL provides corporate partners with the unique opportunity to connect We are creating value for our corporate The NRL is well positioned to leverage with highly engaged supporters, partners through innovation, such as the this year’s boost in TV audiences, 48% including a participation base of introduction of virtual advertising within attendance at major events and digital NON-BROADCAST 2012 2013 2014 over one million and a fan base across broadcast. This has improved brand media as we build value for our partners Australia of over six million. capability, increased media exposure into the future. REVENUE GROWTH OTHER REVENUE and provided new commercial inventory. Our innovations create appeal for SINCE 2012 $37.6m corporate partnerships and provide $31.8m the game with further opportunities $23.0m for growth and diversification.

2012 2013 2014

88 NRL Annual Report 2014 89 GAME INVESTMENT

OTHER NON-BROADCAST Revenue has increased in 2014 for Clubs Statistics OPERATING EXPENSES and the NRL across the entire licensing REVENUE In 2014 the NRL took ownership and DEVELOPING THE GAME program through an enhanced product direct control of the statistics generated range and a broader network as part of the game. As a result, of licensees. +18% the NRL reduced the cost paid by Clubs for statistics services, retaining This is the result of market leading retail OTHER (CAGR +28%) $1m in revenue and opened up CLUB FUNDING programs, partnerships with NRL Clubs in COMPETITION Growth in other non-broadcasting new opportunities. $132.8m the delivery of themed rounds, growth in COSTS revenue has been underpinned by player programs and strong engagement 63% Other market leading licensing franchises, with key licensees. $33.5m wagering growth as well as new Non-Broadcast revenue includes support investments in commercialising our Wagering from state and federal government 16% intellectual property (including statistics). for our community focused initiatives, The NRL receives product fees from interest income, registration, course $209.5m Integrity Agreements with betting Licensing and accreditation fees. agencies which are reinvested into the GAME The NRL’s Whole of Game licensing game to enhance integrity measures, DEVELOPMENT program is the Australian sports leader, provide ongoing education and welfare 12% $24.3m generating $13.2m (2013: $10.6m) in programs and to develop and run revenues. In addition to direct benefits to the game. the NRL, our Clubs also gain significant Growth in the sports betting market has 9% returns directly from these licensing resulted in wagering returns increasing arrangements which are centrally to $5.4m (2013: $4.4m). administered by the NRL. STATE LEAGUES & AFFILIATES $18.9m

OPERATING EXPENSES CLUB FUNDING GAME DEVELOPMENT $26.4m $146.7m +$2.1m +$13.9m $24.3m RUNNING $130.1m $132.8m $22.7m $22.6m Operating Expenses are incurred in THE GAME 29% developing and running the game. $76.0m In addition to this expenditure, the $85.5m operating surplus was utilised on 2012 2013 2014 2012 2013 2014 growth initiatives and strategic priorities totalling $28.1m. Information regarding $295.0m these allocations can be found in the OTHER COMPETITION STATE LEAGUES “Building A Stronger Game” section of $33.7m $23.0m this report. COSTS* +$0.2m & AFFILIATES 71% $33.5m +$4.1m DEVELOPING $27.7m $17.0m $18.9m THE GAME $14.5m $209.5m $13.5m

2012 2013 2014 2012 2013 2014

*Includes Marketing Contra (2014: $20.8m, 2013: $17.0m, 2012: $Nil) Key: 2014 Growth Initiatives

90 NRL Annual Report 2014 91 GAME INVESTMENT

EVENT, GAME AND SPONSORSHIP $51.9m +$1.8m $50.1m CLUB FUNDING The biggest proportion of funding The NRL Telstra Premiership is the OPERATING EXPENSES $36.4m $40.3m AND OTHER SUPPORT in developing the game is reserved cornerstone of our game’s success, and RUNNING THE GAME for supporting the role of the 16 NRL given the need to ensure that all 16 Clubs Clubs which make up the NRL Telstra are financially sustainable, the NRL also Premiership. invested in a Club and State Services 2012 2013 2014 Unit to work directly with Clubs and Included in the operating result for the strengthen the financial stability of REFEREES, ADMINISTRATION 12% year was participation grants and other 19% the game. COMMUNITY, ADDITIONAL support to Clubs of $132.8m. In addition, $17.9m $19.0m a further allocation of $13.9m of growth Together, participation grants and WELFARE & $15.3m FINANCIAL initiatives was directed for the benefit other financial support to Clubs EDUCATION SUPPORT FOR of Clubs. totalled $146.7m. $16.4m Additional growth initiatives included an $85.5m CLUBS IN 2014 increase in participation grants of $7.2m, 2012 2013 2014 as well as centrally resourced programs 22% REFEREES, COMMUNITY, to increase membership revenues and to 59% WELFARE AND EDUCATION support game-day crowds. $19.5m +$3.1m $15.1m $16.4m ADMINISTRATION EVENT, $13.1m $19.0m GAME AND SPONSORSHIP STATE LEAGUES AND GAME DEVELOPMENT $50.1m 2012 2013 2014 AFFILIATED BODIES AND COMPETITION COSTS State Leagues and Affiliates play a vital Significant work continues in relation role in developing and running locally to product expansion, pathways and based competitions across the country. participation from the grassroots to EVENT, GAME AND SPONSORSHIP cap policing and enhancing NRL Rules NOTE: STATUTORY enforcement, leveraging our prior year In 2014 there has been an increase of the NRL premiership level coordinated Contributing to the Operating Surplus CONSOLIDATED FINANCIAL Integrity Unit investment. 35% ($6m) in financial support for State through an integrated game are the significant and growing revenue STATEMENTS Leagues and Affiliates. development model. streams being driven by the business, REFEREES, COMMUNITY, Newcastle Knights which are increasingly exceeding its cost State Leagues and Affiliates are Additionally, funding has been provided WELFARE AND EDUCATION On 17 June 2014 the NRL, for no cash STATE & to the organisation. Costs attributable to a key component of the game as they to grow and improve the whole of game consideration, acquired the assets capturing revenue growth include our The NRL continues to be recognised AFFILIATE drive participation, build better player experience with initiatives to support and liabilities of Newcastle Knights commercial arrangements with stadia, nationally and internationally for pathways to the NRL competition ongoing program development in Pty Limited for $0.8m with a net asset ticketing services, sponsorship servicing making a difference in the community FUNDING and develop broader community schools and first contact programs. value of $1.2m. The impact on the ARLC and major event day costs. and enriching people’s lives. We continue engagement. consolidated financial statements INCREASED to invest in our welfare and education is a gain on acquisition of $0.4m, programs to deliver better health, ADMINISTRATION additional revenues of $6m and education and social community We continue to invest in our operating expenses of $8m. outcomes – working closely with State 35% capabilities and governance frameworks and Federal government bodies across to ensure integrity, accountability and Net Surplus Australia and the Pacific Nations. transparency across the operations In our consolidated financial statements, of the game. Another priority has been to support a net operating surplus of $20.2m is referees and their ongoing development disclosed. This is equal to the $49.9m To deliver on our target in the Game Plan to improve the quality of the game. of funds available for investment, we have strengthened our capabilities less the $28.1m of utilised on growth in key management areas. initiatives and strategic priorities during We continue to invest in governance 2014 and Newcastle Knights Rugby and integrity measures including League contribution ($1.6m loss). national drug testing regimes, salary

92 NRL Annual Report 2014 93 GAME INVESTMENT

BUILDING A STRONGER GAME

GROWTH & SUSTAINABILITY $80m INVESTMENT TARGET STRATEGIC TO DATE 2015–2017 PRIORITIES $50m $30m $120+m TARGET 2013 SUSTAINABILITY 2015–2017 $4.3m $80m 2013-2017 $87.6+m GROWTH & TARGET STRATEGIC PRIORITIES INVESTING IN $200m $120m GROWTH AND 2014 2014 STRATEGIC PRIORITIES GROWTH STRATEGIC AND BUILDING $22.7m PRIORITIES A SUSTAINABILITY FUND $5.4m

The operating surplus generated »» An additional investment ($4.8m) »» Stadia and Infrastructure investment »» Implementation of the NRL’s strategic »» A dedicated career coach for players By investing in a Sustainability Fund, new in the last two years has created an to support Clubs in growing their ($1.7m): The NRL invested in capability alliance with Touch Football. In 2013 at each Club. revenue streams and long-term strategic opportunity for the NRL to invest in membership base and game-day to support the strategic planning the NRL announced its strategic In 2014, support was also provided to initiatives, the NRL has continued to immediate and long-term priorities, attendances — critical revenue for new infrastructure development alliance with Touch Football and the help establish the RiseForAlex Fund. strengthen its financial position with net and allocate resources to achieve whole sources to create sustainable Clubs. of both major stadia and Club implementation has commenced assets up from $20m in 2012 to over of game benefits. Upon its formation, As a result, in 2014 the NRL reached and State-based infrastructure to grow the game by engaging new 3. A Sustainability Fund to build the $80m in 2014. the ARLC established a funding model all-time record membership levels requirements. The NRL’s priority is to participants and potential fans. financial reserves that support the This is a new era for the game where to strategically invest to meet these of 254,000 members. see the game supported via world- future financial health and security of a strong and healthy balance sheet priorities. The operating surplus utilised class infrastructure including major 2. Strategic Priorities: $5.4m in 2014. »» Increased levels of funding for State the game. The funds are to be invested can provide the security, certainty and in 2014 totalled $28.1m. The growth stadia that meet the demands of the Upon formation the ARLC made separate Leagues ($4.1m), including investment in accordance with the ARLC’s investment leverage opportunities the game needs initiatives and strategic priorities include: modern Rugby League fan and Club commitments from the funds available in the NSW and QLD competitions policy to meet a low-risk target return to grow. The NRL’s focus on lifting non- facilities that meet the needs of high for investment to meet specific whole 1. A Growth Fund designed to be invested to improve the quality of this exceeding CPI. After a selection process, broadcast revenue will allow it to expand performing Clubs and elite athletes. of game strategic priorities in areas of in opportunities that provide both growth important pathway for Rugby League professional investment managers its financial base for an even stronger Community, Welfare and Education, and and financial returns across the game. players. The investment allowed »» Consolidation and investment in NRL were appointed to provide the specific platform for the future. Game Development, including funding of: Investments of $22.7m in 2014 include: for the establishment of an NRL Statistics – important intellectual expertise and capabilities required to State Championship Grand Final property of the game that plays »» Men of League, to continue the meet the return objectives. »» Significant increased funding to and implementation of minimum a critical role for coaches, players important work undertaken to support The objective is to build the Sustainability Clubs ($9.1m) aimed at strengthening operational standards for state Clubs. and the NRL in the analysis of our past players who may be facing Fund to $80m by 2017. In 2014, $50m their financial position and operational The investment also includes funding on-field performance and difficult times. was allocated to the Fund. capability, as well as the establishment to support the administrative capability identifying innovation and new of a central Club support function of the governing state bodies for commercialisation opportunities. aimed at assisting Clubs with these competitions. financial sustainability and commercial opportunities.

94 NRL Annual Report 2014 95 CONCISE FINANCIALS

96 NRL Annual Report 2014 97 CONCISE FINANCIALS 2014

CORPORATE DIRECTORS’ GOVERNANCE REPORT

The Commission, which is the Board of »» Promote and encourage either directly Commission Committees The Directors present their report for the Jeremy Sutcliffe LLB (Hons) COMPANY SECRETARY Directors of the Australian Rugby League or indirectly the physical, cultural and Australian Rugby League Commission The Commission has established two Mr Sutcliffe is Chairman of CSR Limited, Eleni North (General Counsel and Commission Limited (ARLC), is broadly intellectual welfare of young people Limited (“ARLC” or “the Company”) for Committees, the Risk, Investment and a Director of Amcor Limited, a Director Company Secretary). Ms North has been responsible for ensuring that the people, in the community and, in particular, the year ended 31 October 2014. Audit Committee and the Workplace, of Orora Limited and former Managing the Company Secretary of the Australian culture, strategic plans and governance the Rugby League community Education, Culture and Remuneration Director and CEO of SimsMetal Rugby League Commission Limited and structures of the organisation are DIRECTORS »» Promote and encourage either directly Committee, to assist the Commission in Management Limited. National Rugby League Limited since 13 appropriate to achieve the vision and or indirectly sport and recreation, the discharge of the Commissioners’ The names and details of the Company’s August 2014. Prior to her appointment, objectives of the game. The ARLC is Wayne Pearce OAM BSc Dip Ed particularly Rugby League football, roles and responsibilities. Other Directors in office during the financial Nick Weeks had been Company Secretary a public, not-for-profit company, limited in the interests of the social welfare Committees may from time to time be year and until the date of this report are Mr Pearce is a former Kangaroos Captain since 15 July 2013. by guarantee. The members of the of young persons established to deal with specific matters. as follows. Directors were in office for this and Coach of the New South Wales Origin ARLC are the 16 NRL Clubs, the NSWRL, entire period unless otherwise stated. side who is a business consultant and the QRL, and the eight Commissioners. Composition of the Commission Relationship between the ARLC and NRL PRINCIPAL ACTIVITY Director of Wayne Pearce Advantage. John Grant BEng The Commission comprises eight The National Rugby League Limited The principal activity of the Company (Chairman) Graeme Samuel AC LLM THE ROLE OF THE COMMISSION persons who are not officers, or who (NRL) is a wholly owned subsidiary of the during the course of the financial year (Appointed 1 November 2013) was the fostering and propagation of The Constitution of the ARLC specifies have been for the last three years, or ARLC and the ARLC is the sole member Mr Grant is the Managing Director the game of Rugby League Football its primary objects are to: employees of an NRL Club, QRL, NSWRL, of the NRL. The NRL Board comprises of Data#3 Limited and a Director of Mr Samuel is a former head of NRL, or any related body corporate of eight directors who are the eight the Australian Information Industry the Australian Competition and throughout the States and Territories »» Be the single controlling body them. The Commissioners are classed in Commissioners of the ARLC. Association, Discovery Technology Pty Consumer Commission, a lawyer, of Australia and internationally. and administrator of the game three groups. Each Commissioner in one Ltd and the Business Aspect Group. business consultant and a founding The short and long-term objectives of of the Commissioner groups must retire Chief Executive Officer »» Foster, develop, extend and provide AFL Commissioner. Mr Samuel is the the Australian Rugby League Commission from office each year, and is entitled Catherine Harris AO PSM BCom adequate funding for the game from The Chief Executive Officer (CEO) is not Chairman of the Risk, Investment and are to foster, develop, extend and to stand for re-election. Each year, the the junior to elite levels and generally a Commissioner and is not a Director Ms Harris is the Chairperson of Harris Audit Committee. adequately fund the game from grass to act in the best interests of the game Commissioners elect one of their number of either ARLC or NRL. The appointment Farm Markets, a Director of the National Tony McGrath roots to elite level; conduct State of »» Liaise with and delegate appropriate as Chairman. of the CEO is by the Commissioners, Gallery of Australia, The Australian (Appointed 8 July 2014) Origin and Australian representative functions to governing bodies of the The current Commission is John Grant for such period and on such terms as Ballet, The Australian School of Business matches; organise, conduct and foster game in the States and Territories of (Chairman), Catherine Harris AO, Dr they think fit and, subject to the terms and a Governor of The University of Mr McGrath is a former partner at KPMG the NRL competition; liaise with the Rugby Australia, including the NSWRL Chris Sarra, Ian Elliot, Jeremy Sutcliffe, of any agreement, they may revoke Notre Dame. and is the co-founder and Co-Chairman League International Federation on the and QRL such appointment. of McGrathNicol. Mr McGrath is Wayne Pearce OAM, Graeme Samuel AC Dr Chris Sarra Dip Ed BEd MEd Ph.D international game and to promote and a director of QBE Insurance (Australia) »» Organise and conduct all State of (appointed 1 November 2013) and Tony NRL Executive: EMPA encourage sport, recreation and the Limited, the National Foundation for Origin and Australian representative McGrath (appointed 8 July 2014). Peter general welfare of young people in the »» Dave Smith (CEO) Medical Research and Innovation as games, recognising that the selection Gregg resigned 24 February 2014. Dr Sarra is Founding Chairman of the community. The success of the Company’s »» Suzanne Young (COO) well as Special Olympics Australia. and management of the State of Stronger Smarter Institute. Dr Sarra performance of these objectives is Conflict of Interest »» Peter Brown (CFO) is the Chairman of the Workplace, Origin teams representing New South Peter Gregg BEc indicated by the growing awareness »» Adam Check (Head of Community) Education, Culture and Remuneration Wales and Queensland shall be the Prior to their appointment, a prospective (Resigned 24 February 2014) and participation in Rugby League. »» Tony Crawford (Head of Club & responsibility of the NSWRL & the QRL Commissioner must demonstrate Committee. State Services) Mr Gregg is a former Executive Director, »» Organise and conduct the that they do not have any actual or Ian Elliot REVIEW OF OPERATIONS potential conflicting interests with »» Todd Greenberg (Head of Football) Deputy Chief Executive Officer and NRL competition The Group’s operating surplus the ARLC or NRL. If in the opinion of »» Sandy Olsen (Head of Media & Mr Elliot is previous CEO & Chairman the Chief Financial Officer of Leighton »» Liaise with the Rugby League (comprising earnings before interest, the Commissioners the prospective Communications) of George Patterson Advertising. Mr Holdings Limited. International Federation Limited and tax, depreciation, amortisation and appointee has a potential material »» Lewis Pullen (Head of Marketing, Elliot is a Director of Salmat Limited, organisations controlling the game significant items) was $50,667,932 conflicting interest, then that person Digital & Content) Hills Limited and McMillan Shakespeare in other countries in fostering and (2013: $51,749,575). must not be appointed a Commissioner. Group Limited and a Graduate of Harvard control of the game of Rugby League Business School Advanced Management throughout the world Program.

98 NRL Annual Report 2014 99 CONCISE FINANCIALS 2014

FINANCIAL RESULTS received or become entitled to receive The Group’s net surplus was $20,232,617 (2013: $45,341,125). The net surplus any benefit because of a contract made includes significant items of $28,141,127 (2013: $4,307,690) relating by the Company or a related body to growth initiatives and strategic priorities for the game. corporate with a Director or with a firm of which the Director is a member, or NOTES 2014 $ 2013 $ with a company in which the Director has a substantial interest. GROUP OPERATING SURPLUS 50,667,932 51,749,175 Significant Items 2(b) (28,141,127) (4,307,690) INDEMNIFICATION OF OFFICERS The Group paid an insurance premium Depreciation and Amortisation (2,198,925) (2,029,835) of $94,069 (2013: $96,439) in respect of Interest Expense (95,263) (70,525) a contract insuring the Directors of the GROUP NET SURPLUS 20,232,617 45,341,125 Company named earlier in this report and each full-time executive officer, against liabilities and expenses arising BOARD MEETINGS as a result of work performed in their The number of Board Meetings held during the year and the number of meetings respective capacities, to the extent attended by each Director was as follows: permitted by law, up to the policy limit. BOARD MEETINGS DIRECTORS INDEMNIFICATION OF AUDITORS Eligible to Attend Attended To the extent permitted by law, the John Grant (Chairman) 11 11 Company has agreed to indemnify the auditors, Ernst & Young, as part Catherine Harris AO PSM 11 10 of the terms of its audit engagement Dr Chris Sarra 11 10 agreement against claims by third parties arising from the audit (for an Ian Elliot 11 10 unspecified amount). No payment has Jeremy Sutcliffe 11 11 been made to indemnify Ernst & Young Wayne Pearce OAM 11 10 during or since the financial year. Graeme Samuel (appointed November 2013) 11 11 MEMBERS’ GUARANTEE Tony McGrath (appointed July 2014) 4 4 The Company is a company limited by guarantee. If the Company is wound up, Peter Gregg (resigned February 2014) 4 3 the Articles of Association state that each member is required to contribute DIVIDENDS LIKELY DEVELOPMENTS AND a maximum of $10 each towards meeting No dividends have been paid, declared, FUTURE RESULTS any outstanding obligations of the or recommended by the Company during The Directors are not aware of any other Company. At 31 October 2014 the number the financial year. particular changes in the operations of of members was 26 (2013: 26). the Company which will materially affect SIGNIFICANT EVENTS AFTER the results in subsequent years. REGISTERED OFFICE THE YEAR END The registered office of Australian Rugby There has not arisen in the interval ENVIRONMENTAL ISSUES League Commission Limited is located between the end of the financial period The Company operations are not at: Rugby League Central, Driver Avenue, and the date of this report any item, regulated by any significant environmental Moore Park, NSW, Australia, 2021. transaction or event of a material and regulations under a law of the unusual nature likely, in the opinion Commonwealth or of a State or Territory. CORPORATE STRUCTURE of the Directors of the organisation, Australian Rugby League Commission to affect significantly the operations DIRECTORS INTERESTS Limited is a public, not-for-profit of the organisation and the state of AND BENEFITS company, limited by guarantee. affairs in future financial years. Since the end of the previous financial The domicile of the Company is year, no Director of the Company has Sydney, Australia.

100 NRL Annual Report 2014 101 CONCISE FINANCIALS 2014

STATEMENT OF CONSOLIDATED STATEMENT OF CONSOLIDATED COMPREHENSIVE INCOME FINANCIAL POSITION

DISCUSSION AND ANALYSIS OF THE STATEMENT DISCUSSION AND ANALYSIS OF THE STATEMENT OF YEAR ENDED 31 OCTOBER 2014 ($’000) 2013 ($’000) OF CONSOLIDATED COMPREHENSIVE INCOME YEAR ENDED 31 OCTOBER 2014 ($’000) 2013 ($’000) CONSOLIDATED FINANCIAL POSITION

REVENUE Consolidated net surplus decreased by $25.1m CURRENT ASSETS Consolidated total assets increased by $11.5m to to $20.2m. $199.6m. The movement in total assets principally comprised: Broadcast (note 2a) 225,818 221,345 Consolidated revenue increased by $30.5m to Cash and cash equivalents 66,348 117,066 $350.9m. The main reasons for this were: »» An increase in prepayments and other receivables Other Income (note 2a) 125,084 99,030 Trade receivables 19,163 18,181 of $23.3m An increase in Broadcast revenue of $4.4m »» »» An increase in financial assets of $39.0m 350,902 320,375 An increase in Other income of $26.1m Financial Assets 38,967 — »» »» A decrease in cash and cash equivalents of $50.7m EXPENSE Other income made up of: Prepayments and other receivables 35,497 14,771

Operating (90,069) (66,252) »» An increase in Game receipts totalling $14.9m Inventory 119 436 Consolidated total liabilities decreased by $8.7m to »» An increase in Other income totalling $4.6m $114.7m. The movement in total liabilities principally Marketing and media (41,120) (32,069) »» An increase in Sponsorship totalling $3.0m TOTAL CURRENT ASSETS 160,094 150,454 comprised: An increase in Merchandise program »» »» A decrease in payables (non-current) of $8.6m Administration (19,892) (17,942) totalling $2.4m NON–CURRENT ASSETS »» A decrease in trade payables of $3.6m An increase in Government incentives »» »» An increase in other payables of $2.2m Community, Education and Welfare (11,022) (9,100) totalling $1.1m Intangibles 1,072 396 The accompanying notes form an integral part of this Club participation grants (117,883) (113,600) Property, plant and equipment 20,142 21,540 Consolidated expenditure increased by $55.6m to Statement of Consolidated Financial Position. $330.7m. The main reasons for this were: Other club support and assistance (25,822) (16,920) Other receivables 18,292 15,684 »» An increase in Operating of $23.8m States and Affiliates (22,941) (17,050) »» An increase in Other club support and assistance TOTAL NON-CURRENT ASSETS 39,506 37,620 of $8.9m Depreciation and amortisation (2,199) (2,030) »» An increase in Marketing and media of $9.1m TOTAL ASSETS 199,600 188,074 »» An increase in States and affiliates of $5.9m Interest expense (95) (71) »» An increase in Club participation grants of $4.3m CURRENT LIABILITIES »» An increase in Administration of $2.0m Gain on acquisition 373 — »» An increase in Community, education and welfare Trade payables 8,339 11,938 of $1.9m (330,670) (275,034) Other payables 87,089 84,850 The accompanying notes form an integral part of this Statement of Consolidated Comprehensive Income. Provisions 5,017 3,875

SURPLUS 20,232 45,341 TOTAL CURRENT LIABILITIES 100,445 100,663

Income tax — — NON–CURRENT LIABILITIES

NET SURPLUS 20,232 45,341 Payables 13,492 22,120

Other Comprehensive Income for Period — — Provisions 740 600

Total Comprehensive Income for the Period TOTAL NON–CURRENT LIABILITIES 14,232 22,720 20,232 45,341 Attributable to the members of ARLC Limited TOTAL LIABILITIES 114,677 123,383

NET ASSETS 84,923 64,691

EQUITY

Reserves 2,228 2,228

Retained surplus 82,695 62,463

TOTAL EQUITY 84,923 64,691

102 NRL Annual Report 2014 103 CONCISE FINANCIALS 2014

STATEMENT OF CONSOLIDATED STATEMENT OF CONSOLIDATED CASH FLOWS CHANGES IN EQUITY

DISCUSSION AND ANALYSIS OF THE STATEMENT Retained Surplus YEAR ENDED 31 OCTOBER 2014 ($’000) 2013 ($’000) OF CONSOLIDATED CASH FLOWS YEAR ENDED 31 OCTOBER 2014 Reserves ($’000) Total ($’000) ($’000) CASH FLOWS FROM OPERATING ACTIVITIES There was a net decrease in cash holdings of the consolidated entity, during the year, totalling $50.7m. AS AT 1 NOVEMBER 2013 2,228 62,463 64,691 Revenue from ordinary operations 333,995 365,558 The major reason for the decrease in cash during the Surplus for the year — 20,232 20,232 year was: Payments to suppliers and employees (187,113) (158,375) »» Club participation grants $130.6m As at 31 October 2014 2,228 82,695 84,923 Club participation grants (130,633) (113,600) »» Investment in financial instruments $38.2m »» Other Club support and assistance $29.7m Other club support and assistance (29,650) (17,118) »» Issue of loans and cash advances $7.9m »» Payments for intangibles $0.8m Interest received 2,845 2,821 »» Payments for property plant and equipment $0.6m Reserves ($’000) Retained ($’000) Total ($’000)

Interest paid — (71) Offsetting this was receipts during the year being: AS AT 1 NOVEMBER 2012 2,228 17,122 19,350 NET CASH FLOWS FROM Funds provided by ordinary operations less (10,556) 79,215 »» Surplus for the year — 45,341 45,341 OPERATING ACTIVITIES payment to suppliers and employees totalling $146.9m CASH FLOWS FROM INVESTING ACTIVITIES »» Acquisition of Newcastle Knights $7.3m As at 31 October 2013 2,228 62,463 64,691 »» Interest received $2.9m Payments for property plant and equipment (557) (1,375) The accompanying notes form an integral part of this The accompanying notes form an integral part of this Statement of Consolidated Changes in Equity. Payments for intangibles (841) (436) Statement of Consolidated Cash Flows.

Issue of loans and cash advances (7,880) (4,046)

Proceeds from loans and cash advances — 112 NOTES TO THE CONCISE Investment in financial instruments (38,211) — FINANCIAL STATEMENTS Cash transferred on acquisition of 7,327 — Newcastle Knights YEAR ENDED 31 OCTOBER 2014 The financial statements and specific This concise financial report has been NET CASH FLOWS USED IN (40,162) (5,745) disclosures required by AASB 1039 have prepared using the historical cost INVESTING ACTIVITIES 1. BASIS OF PREPARATION OF THE been derived from the consolidated convention. All amounts in the concise NET INCREASE/(DECREASE) IN CASH AND (50,718) 73,470 CONCISE FINANCIAL REPORT entity’s full financial report for the financial report are in Australian dollars. CASH EQUIVALENTS financial year. Other information The requirements of AASB 1039 Concise Where necessary, comparative CASH AT THE BEGINNING OF THE PERIOD 117,066 43,596 included in the concise financial report is Financial Reports do not have mandatory information has been reclassified to applicability to Australian Rugby League consistent with the consolidated entity’s CASH AND CASH EQUIVALENTS achieve consistency in disclosure with 66,348 117,066 full financial report. The concise financial AT THE END OF THE PERIOD Commission Limited. However the current financial year amounts. A full report does not, and cannot be expected Directors of the Company have description of accounting policies to, provide as full an understanding of the prepared the concise financial report, adopted by the consolidated entity financial performance, financial position, in accordance with the presentation and may be found in the consolidated and financing and investing activities disclosure requirements of AASB 1039 entity’s full financial report. Concise Financial Reports for distribution of the consolidated entity as the full to the members. This financial report does financial report. A full financial report not substitute nor is it intended to replace is available to the members free of the mandatory requirements applicable charge upon request to the Company. to Australian Rugby League Commission Limited under the Corporations Act 2001.

104 NRL Annual Report 2014 105 CONCISE FINANCIALS 2014

NOTES 2014 ( $’000) 2013 ($’000)

2A. REVENUE

Broadcast revenue 225,818 221,345

OTHER INCOME

Game receipts 51,390 36,473

Sponsorship 28,678 25,637

Government incentives 10,906 9,781

Digital revenue 5,008 5,029

Financing income 2,845 2,803

Merchandise program 13,039 10,649

Other Income 13,218 8,658

TOTAL OTHER INCOME 125,084 99,030

TOTAL REVENUE 350,902 320,375

2B. SIGNIFICANT ITEMS The following items are included in the Net Surplus.

Club grants, support and assistance 13,920 332

State competitions and capability 4,114 —

Community, Education and Welfare 3,077 1,431

Other strategic priorities and growth 7,030 2,545 initiatives

TOTAL SIGNIFICANT ITEMS 28,141 4,308

2. EVENTS SUBSEQUENT TO BALANCE SHEET DATE There has not arisen in the interval between the end of the financial period and the date of this report any item, transaction or event of a material and unusual nature likely, in the opinion of the Directors of the organisation, to affect significantly the operations of the organisation and the state of affairs in future financial years.

106 NRL Annual Report 2014 107 CONCISE FINANCIALS 2014

INDEPENDENT AUDITOR’S REPORT TO THE ARLC LTD MEMBERS

REPORT ON THE CONCISE AUDITOR’S RESPONSIBILITY Our procedures included testing that the information in the concise financial FINANCIAL REPORT Our responsibility is to express an report is derived from, and is consistent opinion on the concise financial report We have audited the accompanying with, the financial report for the year, based on our audit procedures which concise financial report of Australian and examination on a test basis, of audit were conducted in accordance with ASA Rugby League Commission Limited which evidence supporting the amounts and 810 Engagements to Report on Summary comprises the statement of consolidated other disclosures which were not directly Financial Statements. We have conducted financial position as at 31 October derived from the financial report for an independent audit, in accordance 2014, the statement of consolidated the year. These procedures have been with Australian Auditing Standards, of comprehensive income, the statement undertaken to form an opinion whether, the financial report of Australian Rugby of consolidated changes in equity and in all material respects, the concise League Commission Limited for the year the statement of consolidated cash flows financial report complies with AASB 1039 ended 31 October 2014. We expressed an for the year then ended and related Concise Financial Reports and whether unmodified audit opinion on the financial notes, derived from the audited financial the discussion and analysis complies report in our report dated 5 February report of Australian Rugby League with the requirements laid down in AASB 2015. The Australian Auditing Standards Limited for the year ended 31 October 1039 Concise Financial Reports. require that we comply with relevant 2014. The concise financial report also We believe that the audit evidence ethical requirements relating to audit includes discussion and analysis and we have obtained is sufficient and engagements and plan and perform the the directors’ declaration. The concise appropriate to provide a basis for audit to obtain reasonable assurance financial report does not contain all the our audit opinion. disclosures required by the Australian whether the financial report for the year Accounting Standards. is free from material misstatement. INDEPENDENCE An audit involves performing procedures In conducting our audit, we have DIRECTORS’ RESPONSIBILITY FOR to obtain audit evidence about the met the independence requirements THE CONCISE FINANCIAL REPORT amounts and disclosures in the concise of the Australian professional financial report. The procedures selected The Directors are responsible for the accounting bodies. preparation of the concise financial depend on the auditor’s judgment, report in accordance with Accounting including the assessment of the risks Standard AASB 1039 Concise Financial of material misstatement of the concise Reports, and for such internal controls financial report, whether due to fraud or as the directors determine are necessary error. In making those risk assessments, to enable the preparation of the concise the auditor considers internal controls financial report. relevant to the entity’s preparation of the concise financial report in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal controls.

108 NRL Annual Report 2014 109 OUR PARTNERS

MESSAGE FROM THE AUSTRALIAN SPORTS COMMISSION

It has been another significant year In the past year the ASC has worked OTHER HIGHLIGHTS IN 2013–14 for the Australian Sports Commission with sports to reform their governance HAVE INCLUDED: and the sports network as we continue structures and develop strategic and »» Community Coaching General working together to encourage all commercial capabilities. The ASC is Principles - a free online training Australians to experience the joy determined to create better businesses – course that provides coaches with of sport. ones that will thrive in the years the basic skills they need ahead – and we are leading the way The sporting field is where friendships with a lean and agile operating model »» Grants programs - a number of are formed, life skills are learned and and ongoing commitment to our own national grant programs were heroes are made – and this is why in good governance. delivered to improve the 2013–14 the Australian Government participation of people from invested almost $120m in our national One of the highlights of 2013–14 was the under-represented groups sporting organisations despite Australian Government’s announcement a challenging economic environment. of the Sporting Schools program. This The ASC also continues to pursue $100m program, which builds upon success on the world stage – both in the successful Active After-school Olympic and non-Olympic sports – Communities program, will commence to deliver Australians the exceptional in 2015 and reach more than 850,000 performances they crave. children. It will allow the sports to boost their participation numbers and There have been few periods in is a significant endorsement of the Australia’s sporting history filled with so importance of community sport to much activity or promise, and on behalf the Government. of the ASC I thank you for your hard work and support. You continue to prove your capacity to succeed in an ever-changing sporting landscape, and I look forward to working with you in the future.

JOHN WYLIE AM Chairman, Australian Sports Commission

110 NRL Annual Report 2014 111 OUR PARTNERS

THE AUSTRALIAN RUGBY LEAGUE COMMISSION WOULD LIKE TO THANK THE GAME’S PARTNERS FOR THEIR SUPPORT AND COMMITMENT TO RUGBY LEAGUE

112 NRL Annual Report 2014 113