Idb Bank Style Guide

IDB BANK STYLE GUIDE

IDB BANK STYLE GUIDE 1 TABLE OF CONTENTS

BRANDING PRINT COLLATERAL FIELD MARKETING ADVERTISING

Primary Logo 3 One Pager Layout 15 Banner Stand 25 Print Ad 33 Secondary Logo 4 Tri-Fold Brochure Layout 16 Tablecloth 26 Congratulatory Ad 34 Logo Safety 5 Booklet Layout 17 Lapel Pin 27 Client Portal Ad 35 Logo Misuse 6 Display Ads 36 Digital Banners 37 Colors 7 STATIONARY Data Colors 8 Typography 9-11 DIGITAL STYLE SHEET Letterhead 18 Photography 12 Envelopes 19 Icons 13 Web Page Layout 29 Business Card 20 Social Media Art 30-31

OFFICE CULTURE

Email Signature 22 Voicemail Script 23

IDB BANK STYLE GUIDE 2 PRIMARY LOGO

Here is the primary version of the IDB Bank logo - with and without the “It’s Personal” tagline - on either a white or Steel Blue background.

The primary logo consists of the orange “IDB” wordmark with the smile underneath. On a white background, the “BANK” wordmark is black, whereas the “BANK” wordmark is white on the Steel Blue background.

The IDB logo is the only time the orange branding color is used.

This primary version of the logo should be used in all cases possible unless shape or length creates an issue.

Artwork files for digital (.PNG) and print (.EPS and .AI) can be downloaded on the MarComm section of our intranet at IDB Connect. On White On Steel Blue

IDB BANK STYLE GUIDE 3 SECONDARY LOGO

Sometimes it is necessary to print on an all-white or all-black background in only one color. E.g. Bank statements, branded pens, etc.

In these instances, we have created these secondary logos.

The all-white logo should be printed only on black backgrounds, and the all-black background should be printed only on white background (where a full color logo is not possible).

Artwork files for digital (.PNG) and print (.EPS and .AI) can be downloaded on the MarComm section of our intranet at IDB Connect.

On White On Black

IDB BANK STYLE GUIDE 4 LOGO SAFETY

The IDB Bank logo must at all times be legible Logo safety space is decided by the scale of the IDB Bank and without obstructions. Therefore, there ‘smile.’ needs to be a minimum area of breathing room around the logo. The sizes and safety areas must be strictly adhered to.

Misuse of safety zone example.

No information can break into the safety zone. All supporting graphics must be outside of the gray box.

IDB BANK STYLE GUIDE 5 LOGO MISUSE

The IDB Bank logo must only be used as Do not skew/warp Do not rotate Do not change color delivered. Do not re-create the logo in any way. These are a few examples of what you must not do with the IDB Bank logo. IDB BANK Here are additional guidelines for logo usage:

• Do not change the colors. • Do not stretch, turn, twist or manipulate the Do not crop Do not create a gradient Do not change font logo in any way. • Do not manually typeset the logo or tagline. • Do not alter the logo/tagline lockup. • Make sure the logo is always clearly visible & legible. • Just don’t mess with it.

Do not add special effects Do not outline Do not stack

IDB BANK STYLE GUIDE 6 COLORS

These are our primary branding colors. STEEL BLUE GREY for sections BLACK for copy These colors have derived from the original HEX #E9EAEA HEX #000000 HEX #005568 branding colors. They have become more C:7 M:5 Y:5 K:0 C:0 M:0 Y:0 K:100 C:80 M:0 Y:0 K:68 muted and user-friendly for everyday use. R:233 G:234 B:234 R:0 G:0 B:0 R:0 G:85 B:104 PMS: Cool Gray 1 C PMS: Black 6 C PMS: 7707C

ORANGE — used only in the logo when applicable.

HEX #F9A01B C:00 M:43 Y:100 K:00 R:249 G:160 B:29 PMS: 138C

IDB BANK STYLE GUIDE 7 DATA COLORS

Our data colors are used in charts, graphs and data tables. Each band consists of five HEX #a9bdd7 HEX #f2f2f2 HEX #617231 HEX #788b40 HEX #a8998b complimentary colors. Best practice is to use C:21 M:12 Y:0 K:16 C:0 M:0 Y:0 K:6 C:15 M:0 Y:57 K:55 C:14 M:0 Y:54 K:45 C:0 M:9 Y:17 K:34 one band at a time, but if more colors are R:66 G:74 B:84 R:95 G:95 B:95 R:38 G:45 B:10 R:47 G:55 B:25 R:66 G:60 B:55 needed, select colors from another band.

BAND 1

HEX #0067a5 HEX #0076ba HEX #003e5a HEX #005b54 HEX #738e89

C:100 M:38 Y:0 K:35 C:100 M:37 Y:0 K:27 C:100 M:31 Y:0 K:65 C:100 M:0 Y:8 K:64 C:19 M:0 Y:4 K:44

R:0 G:40 B:65 R:0 G:46 B:73 R:0 G:24 B:35 R:0 G:36 B:33 R:45 G:56 B:54

BAND 2

HEX #ff3648 HEX #e28b98 HEX #d1e7f1 HEX #006689 HEX #2da0bd

C:0 M:79 Y:72 K:0 C:0 M:38 Y:33 K:11 C:13 M:4 Y:0 K:5 C:100 M:26 Y:0 K:46 C:76 M:15 Y:0 K:26

R:100 G:21 B:28 R:89 G:55 B:60 R:82 G:91 B:95 R:0 G:40 B:54 R:18 G:63 B:74

BAND 3

IDB BANK STYLE GUIDE 8 TYPOGRAPHY

PRIMARY BRAND FONTS

IDB Bank uses two font families across all its materials: Sabon & DIN.

Sabon is used for headlines, DIN bold is used abc abc DIN for sub headlines and DIN is used for body SABON copy. Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed If these fonts are not available, please consectetur adipiscing elit, sed do eiusmod tempor incididunt ut do eiusmod tempor incididunt ut labore et dolore magna aliqua. reference our Secondary Brand Fonts. labore et dolore magna aliqua. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet.

Light Roman Italic Regular Bold Italic Medium Bold Black

IDB BANK STYLE GUIDE 9 TYPOGRAPHY

PRIMARY BRAND FONTS

This is a breakdown and layout of the primary fonts in use. Sabon Italic is used for the title of the printed piece. In addition to the font, we DIN bold is used for highlight the title by using ABOUT IDB BANK subheadings for the multiple hairlines on the top and categories of text found IDB Bank® is a full-service bank licensed by FINANCIAL HIGHLIGHTS bottom of the typeface. This is the State of New York and a member of the As of July 2019 ($ In Thousands) on the printed documents. Federal Deposit Insurance Corporation. Total Assets ...... 9,299,216 set in: 20pt size, 14pt leading Since our doors opened in New York in 1949, IDB Total Deposits ...... 7,469,282 This is set in: 10pt size, 14pt has grown from its Manhattan headquarters to Total Capital...... 938,541 include branches in Brooklyn and Staten Island, and full caps. Net Income ...... 96,188 leading, and in caps. N.Y.; Short Hills, N.J.; downtown Los Angeles and Beverly Hills, Calif.; and Aventura, Fla. OUR RATINGS For 70 years, IDB has strived to be the best S&P Global Rating (July 2019) bank for our clients by putting their needs first, Long-Term Issuer ...... BBB+ offering unwavering personal service, trusted Outlook/Watch ...... Positive relationships and the expertise of our people. We provide a broad array of commercial and Kroll Bond Rating (July 2019) private banking products and services to our U.S. Deposit ...... A- and international customers to ensure we are the Senior Unsecured ...... A- DIN light is used for large best bank for our clients. Our industry expertise Debt ...... BBB+ includes Commercial and Industrial, Apparel, Food Subordinated Debt ...... Positive sections of copy. It’s and Beverage, Real Estate, Healthcare, Education and Not-For-Profit, Staffing Services, as well as CAPITAL ADEQUACY RATIOS designed to be effective our personalized banking services of Factoring, Asset-Based Lending, Staffing Services, Trade Core Capital (Leverage) Ratio ...... 10.67% Finance, Foreign Exchange, Structured Time Tier 1 Risk-Based Capital Ratio ...... 14.12% at smaller sizes so larger Deposits and other hedging strategies, Global Total Risk-Based Capital Ratio ...... 15.17% Wealth Management, Brokerage and much more! amounts of text can be Common Equity Tier 1 Capital Ratio ...... 14.12% used on documents. KEY RATIOS “It’s Personal” box is its own “IT’S PERSONAL” Return on Assets ...... 1.06% Return on Equity ...... 10.58% We aim to be the best bank for our clients. font setting for a one-off call Ask us how we can be the best bank for you! out. It uses Sabon Italic as the header, followed by DIN Bold and finally DIN Light.

An example of printed material.

IDB BANK STYLE GUIDE 10 TYPOGRAPHY

SECONDARY BRAND FONTS SABON SYSTEM ALT FONTS DIN SYSTEM ALT FONTS

Sometimes, our primary brand fonts cannot be found and/or downloaded. When Sabon and DIN are not available, use our secondary brand fonts.

If Sabon cannot be found, use Garamond or abc abc VERDANA Georgia. GARAMOND Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed When DIN is not available, use Verdana or Lorem ipsum dolor sit amet, do eiusmod tempor incididunt consectetur adipiscing elit, sed ut labore et dolore magna Arial. aliqua. Lorem ipsum dolor sit do eiusmod tempor incididunt amet, consectetur adipiscing ut labore et dolore magna aliqua. elit. Lorem ipsum dolor sit amet. abc Regular Italic abc Regular Italic GEORGIA Bold Italic ARIAL Bold Italic Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do consectetur adipiscing elit, eiusmod tempor incididunt ut labore sed do eiusmod tempor et dolore magna aliqua. Lorem incididunt ut labore et dolore ipsum dolor sit amet, consectetur magna aliqua. Lorem ipsum adipiscing elit, sed do eiusmod tempor incididunt. dolor sit amet. Regular Italic Regular Italic Bold Italic Bold Italic

IDB BANK STYLE GUIDE 11 PHOTOGRAPHY

IDB Bank’s use of photography can be summarized as real and authentic, crisp and bright. Here is guidance on photography usage.

SUPPLEMENTAL ART: Photography should be “show-and-tell,” meaning it compliments and adds a visual to something referenced in textual copy. When possible, the photos should be taken professionally. These are bright and sunny photos with higher exposure, but with lower contrast to create TEXTURE: Stock photography of smooth a sense of airiness and space. Special care patterns and designs, all of a blue hue, are is given to ensure a diverse group of people used as a design element or accent in online is represented. Avoid black-and-white and offline collateral. photography, photos that cut off the subject’s HEADSHOTS: Employee headshots are taken head, or where the subject looks “cheesy.” outside, with the subject crisp and sharply Always go for what’s real and authentic. in-focus. The background is blurred, but still shows lots of depth. Headshots are only to be taken on sunny days as to convey a feeling of warmth.

IDB BANK STYLE GUIDE 12 ICONS

Icons can convey a large amount of information without having to express what you mean in words. Large Icons

We use icons sparingly. To make sure icons are accessible, icons are Steel Blue on a white background.

Small Icons

42px Height Minimum

60px Height Recommended

IDB BANK STYLE GUIDE 13 PRINT COLLATERAL

IDB BANK STYLE GUIDE 14 PRINT COLLATERAL

ONE PAGER LAYOUT

One pagers are a kind of print collateral or Header with image + logo marketing materials to present to prospects.

Each one-sheet covers a different topic (about the Bank, its divisions, subdivisions, Sabon Bold Italic 20pt and products and services), providing Tracking 100pt ABOUT IDB BANK header with lines salespeople the opportunity to not only IDB Bank® is a full-service bank licensed by FINANCIAL HIGHLIGHTS the State of New York and a member of the As of July 2019 ($ In Thousands) personalize their pitch but to cross-sell in Federal Deposit Insurance Corporation. Total Assets ...... 9,299,216 Since our doors opened in New York in 1949, IDB Total Deposits ...... 7,469,282 has grown from its Manhattan headquarters to Total Capital...... 938,541 include branches in Brooklyn and Staten Island, line with our “One Bank” value. For example, Net Income ...... 96,188 N.Y.; Short Hills, N.J.; downtown Los Angeles when meeting with a high-net-worth client and Beverly Hills, Calif.; and Aventura, Fla. OUR RATINGS For 70 years, IDB has strived to be the best S&P Global Rating (July 2019) bank for our clients by putting their needs first, Long-Term Issuer ...... BBB+ offering unwavering personal service, trusted who is also a business owner, a salesperson Outlook/Watch ...... Positive relationships and the expertise of our people. could bring one-sheets on private banking, x2 columns We provide a broad array of commercial and Kroll Bond Rating (July 2019) private banking products and services to our U.S. Deposit ...... A- DIN Light 10pt and international customers to ensure we are the Senior Unsecured ...... A- best bank for our clients. Our industry expertise wealth management and commercial banking Debt ...... BBB+ includes Commercial and Industrial, Apparel, Food Leading 14pt Subordinated Debt ...... Positive and Beverage, Real Estate, Healthcare, Education solutions. and Not-For-Profit, Staffing Services, as well as Tracking 0pt CAPITAL ADEQUACY RATIOS our personalized banking services of Factoring, Asset-Based Lending, Staffing Services, Trade Core Capital (Leverage) Ratio ...... 10.67% Finance, Foreign Exchange, Structured Time Tier 1 Risk-Based Capital Ratio ...... 14.12% Deposits and other hedging strategies, Global Here are design guidelines. Total Risk-Based Capital Ratio ...... 15.17% Wealth Management, Brokerage and much more! Common Equity Tier 1 Capital Ratio ...... 14.12%

KEY RATIOS

“IT’S PERSONAL” Return on Assets ...... 1.06% Return on Equity ...... 10.58% We aim to be the best bank for our clients. Ask us how we can be the best bank for you!

Footer

IDB BANK STYLE GUIDE 15 Photography identical to the other “Careers” designs. PRINT COLLATERAL

Sabon Bold 25pt All caps TRI-FOLD BROCHURE LAYOUT Leading 31pt Side 1 Tracking 100pt Tri-fold brochures are another kind of print collateral or marketing materials to present to prospects. The design principles are DIN Light 7pt similar to that of the one pagers. Leading 9pt Here are design guidelines for tri-fold brochures.

Graphics identical to the one pager design. DIN Bold 10pt Tracking 0pt

DIN Light 10pt Copy formatting is identical Leading 13pt to the one pager design.

Footer 3x columns

IDB BANK STYLE GUIDE 16 Photography identical to the other “Careers” designs. PRINT COLLATERAL

Graphics identical to the one pager design. DIN Bold 10pt Tracking 0pt

DIN Light 10pt Copy formatting is identical Leading 13pt to the one pager design.

Footer 3x columns

IDB BANK STYLE GUIDE 17 Cover

PRINT COLLATERAL

Title design follows other header BOOKLET LAYOUT designs found in IDB collateral: Sabon Bold 25pt Booklets are yet another kind of print All caps Leading 31pt collateral or marketing materials to Tracking 100pt present to prospects. The design principles are consistent with the look and feel of our one pagers and tri-fold brochures.

Here are design guidelines for booklets. Footer embellishment follows same design as one pager header graphics.

Header graphic & logo

Sabon Bold Italic 20pt Tracking 100pt header with lines

Sabon Italic 18pt DIN Bold 10pt Tracking 0pt

x2 columns DIN Light 10pt Leading 14pt Tracking 0pt

Footer

IDB BANK STYLE GUIDE 18 STATIONARY

IDB BANK STYLE GUIDE 19 The body of the border STATIONARY should start 1.5” from the top edge of the page

LETTERHEAD Logo always top left

The IDB letterhead uses the IDB logo in Header Sabon Italic 18pt the top left corner consistent with other Lorem ipsum dolor sit amet, consectetur adipiscing elit, Aliquet sagittis id consectetur purus ut faucibus pulvinar sed do eiusmod tempor incididunt ut labore et dolore elementum integer. Et leo duis ut diam quam. Lobortis IDB branded material. magna aliqua. In iaculis nunc sed augue lacus viverra. feugiat vivamus at augue eget. In fermentum posuere urna Velit egestas dui id ornare arcu odio ut. Mattis rhoncus nec tincidunt. Adipiscing at in tellus integer feugiat. Lobortis urna neque viverra justo. Fusce ut placerat orci nulla feugiat vivamus at augue eget arcu dictum varius. Interdum x2 columns pellentesque dignissim enim. Volutpat commodo sed posuere lorem ipsum dolor sit. Feugiat vivamus at augue egestas egestas fringilla phasellus faucibus scelerisque. eget. Ut faucibus pulvinar elementum integer enim neque. The footer includes the Equal Housing DIN Light 10pt Felis eget velit aliquet sagittis. Mi tempus imperdiet nulla malesuada.

Leading 14pt Risus feugiat in ante metus ditumat tempor commodo. Ut Lender logo, IDB Bank URL, IDB Bank pharetra sit amet aliquam id diam maecenas ultricies mi. Mi sit amet mauris commodo quis imperdiet. Duis at Tracking 0pt Ac turpis egestas integer eget. Non blandit massa enim consectetur lorem donec massa. Pulvinar elementum nec dui nunc. Dictum non consectetur a erat nam at lectus integer enim neque volutpat ac tincidunt vitae semper. Et trademark disclosure and verbiage urna duis. Rhoncus aenean vel elit scelerisque mauris netus et malesuada fames ac turpis egestas sed. Blandit pellentesque. massa enim nec dui. Gravida dictum fusce ut placerat orci nulla pellentesque dignissim enim. Purus non enim “Member FDIC”. Quam elementum pulvinar etiam non. Elementum integer praesent elementum facilisis leo vel. Tempor commodo enim neque volutpat ac tincidunt vitae. Sit amet dictum ullamcorper a lacus vestibulum sed arnisl purus in. sit amet justo donec enim diam. Lectus mauris ultrices eros in cursus. Erat velit scelerisque in dictum. Nisl rhoncus mattis rhoncus urna neque. Scelerisque mauris Enim praesent elementum facilisis leo vel. Integer pellentesque pulvinar pellentesque habitant morbi. Sed malesuada nunc vel risus commodo viverra. Quis ipsum libero enim sed faucibus. suspendisse ultrices gravida dictum fusce ut placerat. Pellentesque dignissim enim sit amet venenatis urna cursus eget nunc. Orci porta non pulvinar neque laoreet

Left Margin 7/8” Left Margin suspendisse interdum. Donec et odio pellentesque diam Morbi tempus iaculis urna id volutpat lacus laoreet non 7/8” Margin Right curabitur. Facilisi cras fermentum odio eu feugiat pretium volutpat commodo sed egestas. Ullamcorper sit amet ris. nibh. Imperdiet dui accumsan sit amet nulla facilisi. Aliquam sem fringilla ut morbi tincidunt augue interdum velit. orci nulla pellentesque dignissim enim. Purus non enim praesent elementum facilisis leo vel. Tempor commodo ullamcorper a lacus vestibulum sed arcu.a iaculis at erat. Venenatis a condimejusto laoreet sit amet. pharetra vel turpis.

IDB Address: IDB BANK DIN Bold 10pt

Address Font DIN Light 10pt IDB Bank® 511 Fifth Avenue New York, NY 10017 212-551-8500 Bottom Margin 1.5” Equal Housing Lender Logo, IDB Bank URL, IDB Bank trademark www.idbbank.com IDB Bank® is a registered service mark of Israel Discount Bank of New York. Member FDIC disclosure and verbiage “Member FDIC” in bottom left URL font:DIN Bold 9pt Legal Font: DIN Light 7pt

IDB BANK STYLE GUIDE 20 Standard Envelope Sizes No. 8, No. 9, No. 10

Margin 0.5” STATIONARY Logo always top left

511 Fifth Avenue Return Address New York, NY 10017 DIN Bold 12pt DIN Light 10pt John Doe Department of Business Leading 14pt Leading 14pt 123 Street ENVELOPES Tracking 0pt Anywhere Town, USA Tracking 0pt

The IDB Bank envelope design is consistent across the various sizes of envelopes. Only the font size and safety areas differ.

Standard Catalog Sizes 10”x13”, 9”x12, 6”x9”

Margin 1” Logo always top left

511 Fifth Avenue A7 Greetings Card Return Address New York, NY 10017 DIN Light 12pt Margin 0.5” Leading 16pt Logo always top left Tracking 0pt 511 Fifth Avenue DIN Bold 14pt Return Address New York, NY 10017 John Doe Department of Business Leading 16pt DIN Light 10pt 123 Street Leading 14pt DIN Bold 12pt Anywhere Town, USA Tracking 0pt John Doe Department of Business Leading 14pt Tracking 0pt 123 Street Anywhere Town, USA Tracking 0pt

IDB BANK STYLE GUIDE 21 STATIONARY

Margin 0.25” BUSINESS CARD Name: DIN Bold 20pt Steel Blue Title: DIN Bold 8pt 3.5” Wide 2” Tall

Full Color Front & Back IDB Bank: DIN Bold 8pt Info: DIN Light 7pt Paper Stock: 16pt. Matte/Dull Additional info formatted in AP Style. Orange and black logo is No Rounded Corners accompanied by the website URL.

Logo sits comfortably in the center of the business card. It shouldn’t sit too close to the edge of the card.

IDB BANK STYLE GUIDE 22 OFFICE CULTURE

IDB BANK STYLE GUIDE 23 OFFICE CULTURE

EMAIL SIGNATURE Verdana Bold All CAPS 14pt JOHN DOE As DIN is not a widely available font on Verdana Bold All CAPS 12pt SENIOR VICE PRESIDENT, COMMERCIAL BANKING Microsoft Outlook, our official IDB email signature uses our secondary brand font 511 Fifth Avenue, New York, NY 10017 O: 212-551-5555 Veranda. Verdana Regular 12pt C: 212-551-5555 F: 212-551-5555 Here are design guidelines for email [email protected] signatures. Logo 50px max height

IDB BANK STYLE GUIDE 24 OFFICE CULTURE

VOICEMAIL SCRIPT “THANK YOU FOR CALLING [YOUR FULL NAME] AT IDB BANK.

This is IDB’s recommended voicemail script. WE ASPIRE TO BE THE BEST BANK FOR OUR CLIENTS.

PLEASE LEAVE A MESSAGE.

IF YOU DO NOT HEAR FROM ME WITHIN ONE BUSINESS DAY… PLEASE FEEL FREE TO CONTACT MY SUPERVISOR [SUPERVISOR’S FULL NAME] AT 555-555-5555.

THANKS AND HAVE A GREAT DAY.”

IDB BANK STYLE GUIDE 25 FIELD MARKETING

IDB BANK STYLE GUIDE 26 33”w x 80”h

4.35” Margin FIELD MARKETING Large logo, top & center. Background image added for texture. Refer to corresponding BANNER STAND one pager for image reference. Partner with the largest The banner stand takes many elements Israeli-held bank in the United Header copy DIN Bold 140pt with lines. from other collateral design, including text States – your bridge between Startup Nation and the U.S. formatting and Steel Blue detail.

Graphic embellishment identical to one pagers and other collateral. We offer a full range of tech-specific financial products and services with which we create a customized plan to help your business grow: Body copy is formatted in • Relocation Package DIN Light 120pt • Financing • Online Banking & App • Foreign Exchange • And Much More!

Legal Copy: www.idbny.com IDB Bank® is a registered service Legal is identically formatted to DIN Bold 110pt mark of Israel Discount Bank of New York. Member FDIC. the same as one pager designs. DIN Regular 90pt

IDB BANK STYLE GUIDE 27 FIELD MARKETING

TABLECLOTH

The IDB tablecloth is typically six feet in length in Steel Blue with the orange and white IDB Bank logo with tagline at center Logo to on the front- and backside. always have tagline. Take care so that the logo has adequate space on all sides.

Based on a 6’ tablecloth.

IDB BANK STYLE GUIDE 28 PLEASE REVIEW THE PROOF AND JOB SPECS CAREFULLY: FINAL TRIM SIZE: 1” x 0.5” QUANTITY: 30

INK COLOR: Front: White, PMS PLEASE7707, PMS REVIEW 138 / Back: THE PROOFNone AND JOB SPECS CAREFULLY:PLEASE NOTE THIS PDF CONTAINS 1 PAGE(S) PAPER STOCK / COLOR: Gold Rectangle Lapel Pin FINAL TRIM SIZE: 1” x 0.5” QUANTITY: 30

INK COLOR: Front: White, PMS 7707, PMS 138 / Back: None PLEASE NOTE THIS PDF CONTAINS 1 PAGE(S) PAPER STOCK / COLOR: Gold Rectangle Lapel Pin FIELD MARKETING Enough safety for the logo. Refer to page two for logo safety guide. LAPEL PIN

Final Trim size 1” x 0.5” Trim Cropping Safety Live Front Ink Color Front: White, PMS 7707, PMS 138 Back: None

Paper Stock / Color 0.5” Gold Rectangle Lapel Pin

Back 1”

Please note there is a glitch in Acrobat Reader that will sometimes cause certain letters to appear bold when they are not. If you are concerned about how text looks on your proof, please contact us.

PLEASE READ CAREFULLY - By accepting this proof, we agree to the following terms and conditions: We understand the difference between the RGB colors shown on monitors and CMYK that is used for offset printing. Liability for Bargain Printing is limited to either reprinting or refunding the cost of printing this job only. We will indemnify and will hold Bargain Printing harmless against any damages or claims.Please We understand note there that is Bargain a glitch Printing in Acrobat does not Reader guarantee that color will matching sometimes for this cause job. certain letters to appear bold when they are not. If you are concerned about how text looks on your proof, please contact us.

PLEASE READ CAREFULLY - By accepting this proof, we agree to the following terms and conditions: We understand the difference between the RGB colors shown on monitors and CMYK that is used IDB BANK STYLE GUIDE 29 for offset printing. Liability for Bargain Printing is limited to either reprinting or refunding the cost of printing this job only. We will indemnify and will hold Bargain Printing harmless against any damages or claims. We understand that Bargain Printing does not guarantee color matching for this job. DIGITAL STYLE SHEET

IDB BANK STYLE GUIDE 30 Header Graphics same WEB PAGE LAYOUT as one pagers.

Sabon Italic Bold in full EXAMPLE HEADLINE Any IDB Bank web page follows the same caps for page headers. design principles of the print collateral, Example Sub Head Design ensuring a consistent look and feel on both Example body copy orem ipsum dolor sit amet, Example body copy orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor consectetur adipiscing elit, sed do eiusmod tempor offline and online channels. incididunt ut labore et dolore magna aliqua. Example incididunt ut labore et dolore magna aliqua. Example body copy orem ipsum dolor sit amet, consectetur body copy orem ipsum dolor sit am adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Here are design guidelines for web pages.

H1 Sabon Italic in Full Caps Example Sub Head Design

Font Size: 66px Example body copy orem ipsum dolor sit amet, Example body copy orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor consectetur adipiscing elit, sed do eiusmod tempor Tracking: 0px Sections are created by incididunt ut labore et dolore magna aliqua. Example incididunt ut labore et dolore magna aliqua. Example body copy orem ipsum dolor sit amet, consectetur body copy orem ipsum dolor sit am using a light gray box. adipiscing elit, sed do eiusmod tempor incididunt ut BUTTON Leading: 80px labore et dolore magna aliqua.

H2 DIN Bold BUTTON Font Size: 32px Hierarchy is as followed: Traking: 0px Example Sub Head Design Sabon Italic for Headers Leading: 54px DIN Bold for Sub Heads Example Sub Head Design Example body copy orem ipsum dolor sit amet, Example body copy orem ipsum dolor sit amet, H3 DIN Light consectetur adipiscing elit, sed do eiusmod tempor consectetur adipiscing elit, sed do eiusmod tempor DIN Light for body copy incididunt ut labore et dolore magna aliqua. Example incididunt ut labore et dolore magna aliqua. Example body copy orem ipsum dolor sit amet, consectetur body copy orem ipsum dolor sit am Font Size: 24px adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Tracking: 6.5px CTA’s are Steel Blue outlined BUTTON Leading: 29px boxes with DIN Bold full caps text.

IDB BANK STYLE GUIDE 31 SOCIAL MEDIA ART

The logo is always contained inside a Steel Blue angle in a bottom corner. LinkedIn: 1200 x 628 pixels.

Left or right alignment of the branding 40px margin depends on the image. Each post may vary depending on the photography used.

Sabon Italic for Quotes with line detail. Legibility of the post copy can be ensures by using a dark gradient behind the text. DIN family used for names and titles.

Steel Blue Angle contains the logo.

IDB BANK STYLE GUIDE 32 Instagram: 1440 x 1440 pixels. 50px margin SOCIAL MEDIA ART

Sabon Italic for Quotes The logo is always contained inside a with line detail. Steel Blue angle in a bottom corner.

Left or right alignment of the branding depends on the image. Each post may DIN family used for vary depending on the photography used. names and titles.

Steel Blue Angle contains the logo. Legibility of the post copy can be ensures by using a dark gradient behind the text. Twitter: 1200 x 675 pixels. 40px margin

Sabon Italic for Quotes with line detail.

DIN family used for names and titles.

Steel Blue Angle contains the logo.

IDB BANK STYLE GUIDE 33 ADVERTISING

IDB BANK STYLE GUIDE 34 ADVERTISING

PRINT AD (NEWSPAPER OR MAGAZINE)

The Print ads follow a very similar format to other layouts. The change here is the large, Full bleed Steel Blue Herbrew text that is the focal point Photography of the ad. Steel Blue used on Hebrew headline and We use photography as a detail/design DIN light for a sub-head. element. These may change depending on the purpose of the print ad.

DIN Light used on a gray box to represent the IDB services.

DIN Bold DIN Light

IDB BANK STYLE GUIDE 35 ADVERTISING Header graphics follow the same look and feel as the one pager.

CONGRATULATORY AD

Congratulatory ads are used for charitable banquets, galas and the like, which the Bank Is Proud To Support has sponsored or supports. The American Friends of The congratulatory ad design follows an Formatting is always the same: Name of award Blue, Bold + Large identical format to the one pagers. Meir Medical Center The rest of the content is DIN Light. & Congratulates 2019 Humanitarian Award Recipient Steve Collis, AmerisourceBergen

U.S. PRIVATE BANKING • INTERNATIONAL PRIVATE BANKING IDB Services contained in a light COMMERCIAL BANKING • COMMERCIAL LENDING gray box and in lock caps. UNWAVERING PERSONAL SERVICE

IDB Bank Locations are always formatted 18851 NE 29th Avenue, Suite 600 the same in AP style. Aventura, FL 33180 305-682-3700

Legal is incidental formatted to www.idbbank.com the same as one pager designs. IDB Bank® is a registered service mark of Israel Discount Bank of New York. Member FDIC.

Center Alignment with exceptions for locations and legal copy.

IDB BANK STYLE GUIDE 36 ADVERTISING

CLIENT PORTAL AD 20px margin

The logo is always contained inside a Steel Blue angle in the bottom corner. Sabon Italic for quotes Left or right alignment of the branding with line detail. depends on the image. Each post may have variations depending on the photography used. DIN family used for This is an example of art for the IDB credit names and titles. card portal – and that we follow this general guide for this kind of art/use case.

DIN Bold is used in buttons.

Steel Blue Angle contains the logo.

IDB BANK STYLE GUIDE 37 Long Leader Board Example ADVERTISING DIN Bold 14pt Name • Not ideal for photography. DIN Regular 11pt Employee Title • Should be optimized for typography only.

DISPLAY ADS

The logo is always contained inside a Steel 20px margin Blue angle in the bottom corner.

Left or right alignment of the branding Steel Blue Angle depends on the image. Each post may have Banner is best used for longer- form text only. contains the logo and CTA. 16pt Sabon Italic variations depending on the photography used. When needed, the CTA ‘collapses’ from the button to the underline ‘hyper-link’ style underneath the logo.

Mobile Example • Not ideal for long-form typography. • Must be short and snappy and straight to the point.

20px margin

Copy to be short, sometimes can Steel Blue Angle be used with photography. contains the DIN Light 14pt logo and CTA.

IDB BANK STYLE GUIDE 38 ADVERTISING Skyscraper Example • Not ideal for long-form copy. • Should be optimized for photography. Square Example DIGITAL BANNERS • Good for imagery and copy. • Would recommend using medium to small length Banners are created using the core IDB Steel Copy is CTA focused. copy to ensure it doesn’t feel crowded. Blue. They also take creative elements from DIN light 18pt Steel Blue. the rest of the collateral, such as the angles, logo and typography. Sabon Italic 17pt text. Full-bleed photography.

Photography centered to the banner. Steel Blue Angle contains the logo.

DIN Bold 13pt 20px margin DIN Light 10pt CTA at bottom of banner.

Steel Blue Angle contains the logo.

20px margin

IDB BANK STYLE GUIDE 39 IDB BANK STYLE GUIDE 40