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Idb Bank Style Guide

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Idb Bank Style Guide IDB BANK STYLE GUIDE IDB BANK STYLE GUIDE 1 TABLE OF CONTENTS BRANDING PRINT COLLATERAL FIELD MARKETING ADVERTISING Primary Logo 3 One Pager Layout 15 Banner Stand 25 Print Ad 33 Secondary Logo 4 Tri-Fold Brochure Layout 16 Tablecloth 26 Congratulatory Ad 34 Logo Safety 5 Booklet Layout 17 Lapel Pin 27 Client Portal Ad 35 Logo Misuse 6 Display Ads 36 Colors 7 Digital Banners 37 STATIONARY Data Colors 8 Typography 9-11 DIGITAL STYLE SHEET Letterhead 18 Photography 12 Envelopes 19 Icons 13 Web Page Layout 29 Business Card 20 Social Media Art 30-31 OFFICE CULTURE Email Signature 22 Voicemail Script 23 IDB BANK STYLE GUIDE 2 PRIMARY LOGO Here is the primary version of the IDB Bank logo - with and without the “It’s Personal” tagline - on either a white or Steel Blue background. The primary logo consists of the orange “IDB” wordmark with the smile underneath. On a white background, the “BANK” wordmark is black, whereas the “BANK” wordmark is white on the Steel Blue background. The IDB logo is the only time the orange branding color is used. This primary version of the logo should be used in all cases possible unless shape or length creates an issue. Artwork files for digital (.PNG) and print (.EPS and .AI) can be downloaded on the MarComm section of our intranet at IDB Connect. On White On Steel Blue IDB BANK STYLE GUIDE 3 SECONDARY LOGO Sometimes it is necessary to print on an all-white or all-black background in only one color. E.g. Bank statements, branded pens, etc. In these instances, we have created these secondary logos. The all-white logo should be printed only on black backgrounds, and the all-black background should be printed only on white background (where a full color logo is not possible). Artwork files for digital (.PNG) and print (.EPS and .AI) can be downloaded on the MarComm section of our intranet at IDB Connect. On White On Black IDB BANK STYLE GUIDE 4 LOGO SAFETY The IDB Bank logo must at all times be legible Logo safety space is decided by the scale of the IDB Bank and without obstructions. Therefore, there ‘smile.’ needs to be a minimum area of breathing room around the logo. The sizes and safety areas must be strictly adhered to. Misuse of safety zone example. No information can break into the safety zone. All supporting graphics must be outside of the gray box. IDB BANK STYLE GUIDE 5 LOGO MISUSE The IDB Bank logo must only be used as Do not skew/warp Do not rotate Do not change color delivered. Do not re-create the logo in any way. These are a few examples of what you must not do with the IDB Bank logo. IDB BANK Here are additional guidelines for logo usage: • Do not change the colors. • Do not stretch, turn, twist or manipulate the Do not crop Do not create a gradient Do not change font logo in any way. • Do not manually typeset the logo or tagline. • Do not alter the logo/tagline lockup. • Make sure the logo is always clearly visible & legible. • Just don’t mess with it. Do not add special effects Do not outline Do not stack IDB BANK STYLE GUIDE 6 COLORS These are our primary branding colors. STEEL BLUE GREY for sections BLACK for copy These colors have derived from the original HEX #E9EAEA HEX #000000 HEX #005568 branding colors. They have become more C:7 M:5 Y:5 K:0 C:0 M:0 Y:0 K:100 C:80 M:0 Y:0 K:68 muted and user-friendly for everyday use. R:233 G:234 B:234 R:0 G:0 B:0 R:0 G:85 B:104 PMS: Cool Gray 1 C PMS: Black 6 C PMS: 7707C ORANGE — used only in the logo when applicable. HEX #F9A01B C:00 M:43 Y:100 K:00 R:249 G:160 B:29 PMS: 138C IDB BANK STYLE GUIDE 7 DATA COLORS Our data colors are used in charts, graphs and data tables. Each band consists of five HEX #a9bdd7 HEX #f2f2f2 HEX #617231 HEX #788b40 HEX #a8998b complimentary colors. Best practice is to use C:21 M:12 Y:0 K:16 C:0 M:0 Y:0 K:6 C:15 M:0 Y:57 K:55 C:14 M:0 Y:54 K:45 C:0 M:9 Y:17 K:34 one band at a time, but if more colors are R:66 G:74 B:84 R:95 G:95 B:95 R:38 G:45 B:10 R:47 G:55 B:25 R:66 G:60 B:55 needed, select colors from another band. BAND 1 HEX #0067a5 HEX #0076ba HEX #003e5a HEX #005b54 HEX #738e89 C:100 M:38 Y:0 K:35 C:100 M:37 Y:0 K:27 C:100 M:31 Y:0 K:65 C:100 M:0 Y:8 K:64 C:19 M:0 Y:4 K:44 R:0 G:40 B:65 R:0 G:46 B:73 R:0 G:24 B:35 R:0 G:36 B:33 R:45 G:56 B:54 BAND 2 HEX #ff3648 HEX #e28b98 HEX #d1e7f1 HEX #006689 HEX #2da0bd C:0 M:79 Y:72 K:0 C:0 M:38 Y:33 K:11 C:13 M:4 Y:0 K:5 C:100 M:26 Y:0 K:46 C:76 M:15 Y:0 K:26 R:100 G:21 B:28 R:89 G:55 B:60 R:82 G:91 B:95 R:0 G:40 B:54 R:18 G:63 B:74 BAND 3 IDB BANK STYLE GUIDE 8 TYPOGRAPHY PRIMARY BRAND FONTS IDB Bank uses two font families across all its materials: Sabon & DIN. Sabon is used for headlines, DIN bold is used abc abc DIN for sub headlines and DIN is used for body SABON copy. Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed If these fonts are not available, please consectetur adipiscing elit, sed do eiusmod tempor incididunt ut do eiusmod tempor incididunt ut labore et dolore magna aliqua. reference our Secondary Brand Fonts. labore et dolore magna aliqua. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet. Light Roman Italic Regular Bold Italic Medium Bold Black IDB BANK STYLE GUIDE 9 TYPOGRAPHY PRIMARY BRAND FONTS This is a breakdown and layout of the primary fonts in use. Sabon Italic is used for the title of the printed piece. In addition to the font, we DIN bold is used for highlight the title by using ABOUT IDB BANK subheadings for the multiple hairlines on the top and categories of text found IDB Bank® is a full-service bank licensed by FINANCIAL HIGHLIGHTS bottom of the typeface. This is the State of New York and a member of the As of July 2019 ($ In Thousands) on the printed documents. Federal Deposit Insurance Corporation. Total Assets ................................................9,299,216 set in: 20pt size, 14pt leading Since our doors opened in New York in 1949, IDB Total Deposits .............................................7,469,282 This is set in: 10pt size, 14pt has grown from its Manhattan headquarters to Total Capital.................................................. 938,541 include branches in Brooklyn and Staten Island, and full caps. Net Income ......................................................96,188 leading, and in caps. N.Y.; Short Hills, N.J.; downtown Los Angeles and Beverly Hills, Calif.; and Aventura, Fla. OUR RATINGS For 70 years, IDB has strived to be the best S&P Global Rating (July 2019) bank for our clients by putting their needs first, Long-Term Issuer ......................................BBB+ offering unwavering personal service, trusted Outlook/Watch ...........................................Positive relationships and the expertise of our people. We provide a broad array of commercial and Kroll Bond Rating (July 2019) private banking products and services to our U.S. Deposit ........................................................ A- and international customers to ensure we are the Senior Unsecured ...................................... A- DIN light is used for large best bank for our clients. Our industry expertise Debt ............................................................. BBB+ includes Commercial and Industrial, Apparel, Food Subordinated Debt ..................................... Positive sections of copy. It’s and Beverage, Real Estate, Healthcare, Education and Not-For-Profit, Staffing Services, as well as CAPITAL ADEQUACY RATIOS designed to be effective our personalized banking services of Factoring, Asset-Based Lending, Staffing Services, Trade Core Capital (Leverage) Ratio ..................10.67% Finance, Foreign Exchange, Structured Time Tier 1 Risk-Based Capital Ratio ............... 14.12% at smaller sizes so larger Deposits and other hedging strategies, Global Total Risk-Based Capital Ratio ................ 15.17% Wealth Management, Brokerage and much more! amounts of text can be Common Equity Tier 1 Capital Ratio ........ 14.12% used on documents. KEY RATIOS “It’s Personal” box is its own “IT’S PERSONAL” Return on Assets ........................................1.06% Return on Equity .......................................10.58% We aim to be the best bank for our clients. font setting for a one-off call Ask us how we can be the best bank for you! out. It uses Sabon Italic as the header, followed by DIN Bold and finally DIN Light. An example of printed material. IDB BANK STYLE GUIDE 10 TYPOGRAPHY SECONDARY BRAND FONTS SABON SYSTEM ALT FONTS DIN SYSTEM ALT FONTS Sometimes, our primary brand fonts cannot be found and/or downloaded. When Sabon and DIN are not available, use our secondary brand fonts. If Sabon cannot be found, use Garamond or abc abc VERDANA Georgia. GARAMOND Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed When DIN is not available, use Verdana or Lorem ipsum dolor sit amet, do eiusmod tempor incididunt consectetur adipiscing elit, sed ut labore et dolore magna Arial.
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