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New and Alternative Banana Varieties Designed to Increase Market Growth

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New and Alternative Banana Varieties Designed to Increase Market Growth New and alternative banana varieties designed to increase market growth Jeff Daniells Department of Employment, Economic Development & Innovation Project Number: BA09041 BA09041 This report is published by Horticulture Australia Ltd to pass on information concerning horticultural research and development undertaken for the banana industry. The research contained in this report was funded by Horticulture Australia Ltd with the financial support of the banana industry. All expressions of opinion are not to be regarded as expressing the opinion of Horticulture Australia Ltd or any authority of the Australian Government. The Company and the Australian Government accept no responsibility for any of the opinions or the accuracy of the information contained in this report and readers should rely upon their own enquiries in making decisions concerning their own interests. ISBN 0 7341 2678 6 Published and distributed by: Horticulture Australia Ltd Level 7 179 Elizabeth Street Sydney NSW 2000 Telephone: (02) 8295 2300 Fax: (02) 8295 2399 © Copyright 2011 HORTICULTURE AUSTRALIA LIMITED Final report: BA09041 (20 May 2011) New and alternative banana varieties designed to increase market growth Jeff Daniells et al. Queensland Government Department of Employment, Economic Development and Innovation HAL Project Number BA09041 (20 May 2011) Project Leader: Jeff Daniells Department of Employment, Economic Development and Innovation Queensland Government, South Johnstone Research Station, PO Box 20, South Johnstone, 4859, Phone (07) 40641129, Fax (07) 40642249 E-mail: [email protected] Report Purpose: In line with HAL project guidelines, this report provides a project outline including technical summary or aims, outcomes and recommendations related to alternative banana varieties and the potential for their expansion in Australia. This project considers both research and industry development issues. Acknowledgements: Thanks to those who contributed to this project including project members Vic O’Keefe – Trade & Business Officer - Queensland Government Kent Fanning – Research Scientist - Queensland Government Heather Smyth – Research Fellow – The University of Queensland Katrina Gething – Consumer Research Scientist - Queensland Government Paul Telford – Agricultural Economist - Queensland Government Funding support: This project has been partly funded by HAL using the Banana R&D levy and matched funds from the Australian Government and partly by the Queensland Government- Department of Employment, Economic Development and Innovation (DEEDI). Any recommendations contained in this publication do not necessarily represent current HAL policy. No person should act on the basis of the contents of this publication, whether as to matters of fact or opinion or other content, without first obtaining specific, independent professional advice in respect of matters set out in this publication. Contents Contents ........................................................................................................................................................... 3 List of Tables .................................................................................................................................................... 7 List of Figures .................................................................................................................................................. 7 Media Summary ............................................................................................................................................... 9 Technical Summary ....................................................................................................................................... 10 Introduction .................................................................................................................................................... 12 Literature Review ........................................................................................................................................... 13 History of banana trade ............................................................................................................................ 13 Overseas ................................................................................................................................................ 13 Australia ................................................................................................................................................. 15 World banana production ......................................................................................................................... 15 Overseas ................................................................................................................................................ 15 Australia ................................................................................................................................................. 15 Recent experiences with adoption of new banana varieties ................................................................ 16 FHIA-02 as an organic banana for export ........................................................................................... 16 The rise of Plantains for export ........................................................................................................... 17 Goldfinger in Australia ......................................................................................................................... 18 Bananza in Australia ............................................................................................................................. 18 Challenges and opportunities .................................................................................................................. 18 Commercialisation review and application of marketing theory.......................................................... 19 Mango ..................................................................................................................................................... 20 Melon ...................................................................................................................................................... 20 Tomato ................................................................................................................................................... 21 Common themes amongst various horticulture crops ..................................................................... 21 Marketing theory ................................................................................................................................... 21 References ................................................................................................................................................. 23 Survey of Alternative Banana Variety Supply Chain in Australia ............................................................. 25 Introduction ............................................................................................................................................... 25 Methods ...................................................................................................................................................... 26 Results - Key supply chain findings (opportunities and issues) ......................................................... 26 Banana promotion ................................................................................................................................ 26 Handling / ripening ............................................................................................................................... 27 Market Supply........................................................................................................................................ 27 Prices ..................................................................................................................................................... 27 Issues identified by growers and transporters ...................................................................................... 28 Consumer Panel Analysis and Sensory Preference Mapping .................................................................. 28 Summary .................................................................................................................................................... 28 Introduction ............................................................................................................................................... 29 Method and activities ................................................................................................................................ 30 Samples ................................................................................................................................................. 30 Sample preparation for consumer and sensory panel evaluation ................................................... 33 Preliminary sensory assessments ...................................................................................................... 34 Consumer acceptability testing........................................................................................................... 34 Sensory descriptive analysis ............................................................................................................... 35 Chemical analysis of banana fruit ......................................................................................................
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