Social Spaces
Stephen Cahill, Brian Collins, Kevin Cooke, Alan Crean, Derek O’Reilly
Social Spaces
Henri Lefebvre emphasised that in human society “all space is social”
A social space is physical or virtual space such as: • A Social Centre • An Online Social Media Forum or Community • Public Places, Websites or Shopping Malls.
For this presenta on we will be focusing on Social Cyber Spaces Physical to Cyber History of Social Spaces
• Ancient cavemen wrote on their cave walls.
• Fast forward a few thousand years and we are all doing it on a computer screen in the form of a Facebook wall
A Historical Perspec ve Cyber Social Spaces 1997-1998 - SixDegrees.com allowed users to create profiles, list their friends and later, they could surf their Friends lists 1997-2001 – Community tools began suppor ng various mixes of profiles and publicly linked friends e.g. AsianAvenue, BlackPlanet and MiGente Early 2000’s - Social networking sites (SNSs) developed as a major online phenomenon since the burs ng of the Internet bubble
2001 - Cyworld: The Korean virtual world site Cyworld was started in 1999 and added SNS features in 2001
2002 - The rise and fall of Friendster. Issues encountered technology and social difficul es 2003 - Many new SNSs were launched, promp ng social so ware analyst Clay Shirky to coin the term YASNS: “Yet Another Social Networking Service.” The majority of sites were profile-centric What happened to MySpace?
• Founder Tom Anderson • MySpace was founded in 2003 to compete with sites like Friendster, Xanga, and AsianAvenue, offering online social networking services. • Rumours started that Friendster was to adopt a fee-based system • Friendster members posted messages encouraging people to join alternate SNSs
MySpace was able to grow Indie-rock bands who were rapidly by capitalizing on expelled from Friendster for Friendster’s alienated members failing to comply with profile And then along came Facebook….
• Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dus n Moskovitz, and Chris Hughes, all of whom were students at Harvard University. Facebook became the largest social network in the world in a very short space of me. Facebook overtaking MySpace!
• When….? • How….? • April 2008 • A number of reasons: • New innova ons • Custom Facebook names • Facebook Connect • Twi er-esque live streaming updates • Significant growth in mobile usage • Users feel a real sense of ownership over • Facebook itself, not just the informa on they share Facebook v MySpace
• MySpace suffered from poor design • Facebook started out originally for college students when it first came out – exclusivity • MySpace allowed people to put up their own messy, clunky websites • Facebook has a nice clean design that s ll allows a good degree of personaliza on but without a radical altera on of the basic look • Another thing that happened was that Facebook was the first to implement Apps. Facebook v MySpace What users said “I got a Facebook account because MySpace became a deserted wasteland that nobody visited anymore; everybody said "Oh, I'm only doing FB now!"
“I do like the Facebook interface be er. Some peoples' MySpace pages are just painful to look at and impossible to read”
“I would hesitate to click on someone's MySpace page because of the load mes with all the stuff they stacked on it. Facebook had no such problem. Any wonder why FB got bigger?” Businesses using Facebook as a money-maker • Facebook is a huge marke ng mechanism for companies and prospec ve companies • Largest social networking website – 600+ million users - it’s far reaching • Communica on – Facebook is being used as email with the use of Facebook messaging. • Business page on FB can be used as support pages • FB page can be used as a source for feedback on your product or service • Larger number of fans of product or service you have, the more popular your product will become, and more fans will join it through referral • Ranking in search engine can be helped by having a FB business webpage • Facebook social plugins – FB func onality can be added to your business website • Drive traffic to your business’ website from your FB page Yammer
• Inbox • Ac vi es • Projects • Profile • Sugges ons • Files • Groups • Announcements • Applica on • Chat • Trending • Versioning • Resources • Praise
1. Ge ng you out of your email inbox 2. Central feeds from groups, projects, company 3. Always on 24/7/365 4. Shared global environment 5. Collabora ve workspace 6. Resources and Networking Yammer
80K Microso Launched in Companies $1.2 billon in 2008 using in 2010 2012 Yammer Ques on – will your office space be in the cloud?
Xbox Live
Xbox Gaming network With Kinect • Add friends • Video chat • Send messages • Watch movies • Create par es • Listen to music • Play games together • Surf the net • Voice chat • Enjoy Apps
• 45 million users • 1 billion turnover per year • 13+ • 15-24 biggest category Weibo – what is it?
• Weibo is Chinese word for “micro blogging”
• First Weibo site- Fanfou - was launched in Beijing in 2007.
• Highly similar to Twi er. (140 characters).
• 2006-09 – other weibo services - Jiwai, Digu, Zuosa and Taotao.
• Chinese govt. shut down these sites in 2009 (a er Umruqi Riots)
• Sina.Com setup weibo.com in 2011
• 2012: Over 300 million micro bloggers in China -40% of Chinese internet users, 34% of mobile internet users!!
Weibo v Twi er
• Threaded Comments – similar to Facebook.
• Rich Media – ability to insert pictures, videos, music.
• Micro Topics – unique pages to discuss par cular topics.
• Trends Categorisa on – “Board of fame”
• Hall of Celebrity – categorized e.g. entertainment, sport..
• Medal Reward System – fun, and good for marketers…
• Style Templates – 60 to choose from…. Why has Social Space become popular? The crea on of a pseudo-personality
Online Social Space Allow us Freedom to 1. Do what we want 2. To say what we want 3. To be what we want
Erving Goffman-The presenta on of Self in Everyday life
Challenges faced by Social Space
A perspec ve on it’s Future
Func onal/Healthy Dysfunc onal/Unhealthy • Educa ng and Informing • Produc on – Corpora on People. abuse of workers, market • Bringing people together. manipula on. • Protec ng ci zens rights. • Domina on – Government Control, control of ci zens. • Sharing and transfer of informa on. • Power. Cyber bullying, • monitoring of ci zens. Examples of Dysfunc onal Site Providing Nega ve Support Cyber Bullying On The Net Young Suicide
Future Trends Social Sites to Watch out for Pheed Chirp Flayvr
Medium Thumb Conversa ons
Solu ons Healthy Browsing/Interac on
The Five Principles Social Networks are all about bringing us together
• Social Networking is like a new baby learning to walk, the baby falls many mes before it finally takes those first tenta ve steps.
• Mistakes will be made before we get it right. Conclusion
• We are genera ng • Social Space is not new Network Space at unlike physical space. a rapid rate. • It can be healthy, pollu on free or it can • How we manage our be li ered with rubbish Social Space is a and every so o en reflec on of the values needs a good cleanup. of the Society we live in. • What do we want our Spaces to reflect? Freedom or Tyranny?
Ques ons?