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Our Rst Newsletter! Supporting local retailers in the community | March 2021 Reach Retail Community [email protected] Welcome to our rst newsletter! Welcome Hello and welcome to the Reach Retail Community Newsletter. This newsletter has been created for you! We have produced this newsletter so that we can share with you upcoming promotions and in- paper opportunities across our portfolio of newspaper titles as well as looking back at past successes. We will also be sharing with you activities that you, our retailers, are involved in and championing the successes that you have had within your own community. Please share any great successes with us by emailing us at [email protected]. Facebook Reach has created a Facebook page dedicated solely to our retail community. Information will be posted on here to inform you of upcoming promotions and in-paper content that may benet sales of our papers within your store. It's also an opportunity for you to engage with us and your fellow retailers as well as promoting any successes you have had. Why not become a member today? Click here to join the Reach Retail Community. Highlights of 2021 so far! Even though 2021 started with many aspects the same as 2020, here at Reach we really wanted to start the year with a bang! The year started with some huge promotions and campaigns to boost sales through your stores, from free Slimming World magazines for every reader, to £1,000 giveaways across all of our regional titles, to our hugely successful £10 Holidays. Memory Lane Our 16-page nostalgia supplements has been hugely popular with our readers and we will continue to produce these every Tuesday until March 2, 2021, and you never know it may make an unexpected return! New Editions We have launched not 1, not 2 but 3 further editions of some of our popular newsbrands, ensuring that our readers are able to read news around the area in which they live. These were the Wigan edition of the MEN, the Northumberland edition of The Journal and Durham and South Tyneside edition of the Chronicle. Cute Kids Our ever popular Cute Kids competition has now been completed in the rst of our ve titles running through January and February with over 6.5 million votes cast and some exceptional increases in sales across all of the participating titles: Liverpool Echo, Hull Daily Mail, The Chronicle, The Herald and South Wales Evening Post. We hope retailers in these areas saw some great sales results! Win £1,000 Shopping Vouchers In February we launched our win a share of £1,000 shopping vouchers through each of our titles with a whopping £15,000 of vouchers in total to be won. So far we have received great feedback from this competition and hope to present the prizes to our deserving winners soon. Free Health Lottery Ticket for Every Reader Free Health Lottery tickets for all readers across our regional newspaper titles have appeared several times so far this year, whereby our readers have the chance to win thousands of pounds. This popular giveaway will also appear across our titles again over the coming year. We will make sure you are aware when by posting the information on our Facebook page Reach Retail Community. Free Delivery Oer Throughout the start of 2021, the Daily Mirror, Daily Star and Daily Express had an exclusive oer for customers to receive free delivery of their copy of the paper. These National titles supported local retailers in increasing and maintaining their customers during these unprecedented times. Take up of the oer was extremely high and successful all rround. Coming Soon We continue to have a full schedule of in-paper promotions and competitions across our titles. Here is a taster of what's to come! Cute Kids Our ever popular Cute Kids competition will feature within the: Teesside Gazette, Grimsby Telegraph, The Sentinel - Stoke, Birmingham Mail and Bristol Post. It launches with our picture special on Wednesday March 3, 2021 and tokens appearing everyday in-paper until Saturday March 27 with some huge bonus days appearing throughout. For those retailers in these areas, make sure you download your poster from our Facebook page. Not only that, but we will also be launching our next phase of Cute Kids on March 20, with entries being taken from this date for the Leicester Mercury, South Wales Echo, Daily Post, Hudderseld Examiner and Paisley Express. Details of the in-paper supplement and voting stage will be announced soon. Mother's Day Messages Our annual Mother's Day messages whereby our readers can write their very own personal message to their mother or special person in their life, will appear within a special Mother's Day supplement within all regional newspaper titles on Saturday March 13, 2021. Cheltenham Festival Even though this year's Cheltenham Festival will be held behind closed doors, it still remains an extremely popular event and coverage of one of the biggest horse racing events of the year will appear everyday inside all of our regional and national newspapers from March 16th- 19th. Grand National We are pleased to bring you in-depth coverage of this year's Grand National across our national and regional titles in the run up to this year's National as well as coverage during the event. This will include the sweepstake kit on Thursday 8th April and the popular runners and riders colours wrap on Friday 9th April within all Reach regional daily titles. We will also be producing our successful standalone Grand National publication, which last time sold over 14,000 copies through our retail network. This year's Grand National standalone publication will go on sale on Wednesday March 31 and is competitively priced at £2.00. St David's Day Our Welsh daily newspaper titles (South Wales Echo and South Wales Evening Post) and weekly titles (Carmarthen Journal, Cynon Valley Leader, Glamorgan Gazette, Gwent Gazette, Llanelli Star, Merthyr Express, Pontypridd Observer) will be producing special St David's Day picture supplements to be called Little Saints on Saturday March 6 in the dailies and Wednesday March 10 in the weekly titles. This ever-so-popular supplement features photos submitted by our readers, with many hundreds appearing last year; a keepsake paper for many. Slimming World Magazines Following the huge success of our previous Slimming World magazines, we are very pleased to announce that we will be giving away a further 2 free magazines inside all of our regional daily titles on Monday 29th March and Tuesday 30th March. Super League 2021 Our Super League 2021 standalone publication will go on sale to retailers across the M62 corridor on Thursday March 18 priced £2.00. A must read for any Super League fan. Are you a member of the NFRN? Why not enter our Community Champions Awards? The Community Champion Awards seek to reward those retailers who go that extra mile for their customers and communities; an ethos the NFRN and Reach both support. The awards are exclusive to NFRN members and trophies will be awarded to retailers in ve regions across the UK, with the overall Community Champion of the Year being revealed at the NFRN Awards. Retailers can nominate themselves or a deserving colleague, or be nominated by a customer, using either the online form on the NFRN website or by emailing us directly at [email protected] with your details and why you feel you should win the award. To help drive nominations, Reach have produced posters for members to display in their stores and to hand out to customers. If you would like one, please email us at [email protected]. There are many great retailers out there who are truly committed and enthusiastic about making their communities better places to live. Through the Community Champion Awards we want to highlight their successes, giving them the recognition and reward they deserve. Not a member of the NFRN? If you would like to become one, or would like to see what the benets are, please call them directly on 0800 121 6376 for more information. Here are our Winter 2020/21 winners: Wales – Jonathan Powell, The Newsagent Direct, Newport North – Rakesh Kohli, The News Box, Newcastle-Upon-Tyne Midlands – Mrs Aggrawal, Spar, Wigston, Leicester South – Mr Patel, Croydon Road Post Oce, Beckenham Scotland and NI – Tony Wilkinson, Locharron Food Centre, Locharron, Rossshire Many congratulations to all of our winners! Our North Winners Rakesh and Anita Kholi from The Newsbox, Newcastle-Upon-Tyne with their trophy. Our Scotland and NI winner Tony Wilkinson from Locharron Food Centre, Locharron, Rossshire. Our Wales winner Jonathan Powell from The Newsagent Direct, Newport. Finally... fancy winning £100? Who doesn't like free cash! If you would like to get your hands on £100 to spend on whatever you like, then all you have to do is become a friend on our Facebook page, Reach Retail Community. Our Facebook page is the best way to nd out what is happening within our newspaper titles and also allows you to share some of your great in-store activities with us and your fellow retailers and to share some great ideas. Every retailer that joins our Facebook group will be entered into a prize draw and a retailer every month throughout 2021 will be selected, winning £100! What are you waiting for? Join today! The rst draw will take place at the beginning of April. Thank you for taking the time to read our Newsletter. The next issue will be out early April, 2021. This newsletter was created by a division of Reach plc group.
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