Buzz Report #36 January 2014 Fieldwork Our Contact Details Steve Evans – Entertainment & Technology [email protected] 07849 172341

Buzz Report #36 January 2014 Fieldwork Our Contact Details Steve Evans – Entertainment & Technology Sevans@Harrisinteractive.Com 07849 172341

contact Steve Evans technology & entertainment [email protected] +44 (0)7849 172 341

Buzz Report #36 January 2014 fieldwork our contact details Steve Evans – entertainment & technology [email protected] 07849 172341

Lee Langford – technology & telecoms [email protected] 07966 339606

Denholm Scotford – business development [email protected] 07989 388164

Pete Cooke – sector head [email protected] 07989 387093

http://www.harrisinteractive.com/uk/ about us we are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer we offer a full range of services for both quant and qual research, including:  concept testing  product/service launching, including pack testing  new product development  pathways to purchase  product/service configuration  communications testing and tracking  brand equity / extension / tracking  satisfaction, loyalty & stakeholder relationships  segmentation  market sizing / share / opportunities  youth and kids research  employee research  global omnibus research  state-of-the-art qualitative techniques if you like Buzz, you may like...

SocialLife is Harris Interactive’s quarterly survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.

4 what is “Buzz”? each month, we find out the “buzz” of a dozen or so recent or in this report, we look at: upcoming releases/products for 12 Years a Slave movie technology, telecoms, media and Abbey Clancy wins Strictly Come Dancing 2013 entertainment American Hustle movie we find out 3 key buzz metrics Andy Murray wins BBC Sports Personality of the Year per news item/release/product: Beyoncé unexpectedly releases her 5th studio album, 1. level of awareness & ‘Beyoncé’ 1 familiarity Matt Smith makes final appearance in Doctor Who Christmas Day special 2.2 degree to which it generates Mrs Brown’s Boys tops Christmas Day TV ratings discussion among peers Samsung reveal a “Smart Home” service to control home 3. degree of excitement it appliances with a smartphone or watch 3 generates The Secret Life of Walter Mitty movie Series 2 of Lilyhammer premieres on Netflix Sherlock Series 3 returns to BBC1 Snapchat hack hits 4.6 million users The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional X Factor winner Sam Bailey gets the Christmas Number 1 purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners. methodology

. robust quantitative method demographic unweighted base . conducted via the Harris PollTM total 2,102 Online Omnibus (see more) all males 1,041 all females 1,061 . 2,102 GB respondents this edition 16-24 year olds 314 . fieldwork 7 – 13 January 2014 25-34 year olds 431 35-44 year olds 510 . data weighted to be representative 45-54 year olds 441 of GB national demographics aged 55-64 year olds 406 16-64 metric 1 of 3 awareness buzz how we asked the question please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each.

 extremely familiar  very familiar  somewhat familiar  just know the name and nothing more  never heard of this

2 important things to note 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched (see over for more detail)

8 launch/news dates 12 Years a Slave movie Released 10/01/14 read more Abbey Clancy wins Strictly Come Dancing 2013 Won 21/12/13 read more American Hustle movie Released 20/12/13 read more Andy Murray wins BBC Sports Personality of the Year 2013 Won 15/12/13 read more Beyoncé unexpectedly releases her 5th studio album, ‘Beyoncé’ Released 13/12/13 read more Matt Smith makes final appearance in Doctor Who Christmas Day special Aired 25/12/13 read more Mrs Brown’s Boys tops Christmas Day TV ratings News 26/12/13 read more Samsung reveal “Smart Home” service to control home appliances with smartphone/watch News 05/01/14 read more The Secret Life of Walter Mitty movie Released 26/12/13 read more Series 2 of Lilyhammer premieres on Netflix News 25/11/13 read more Sherlock Series 3 returns to BBC1 Aired 01/01/14 read more Snapchat hack hits 4.6 million users News 01/01/14 read more X Factor winner Sam Bailey gets the Christmas Number 1 News 22/12/13 read more awareness buzz

extremely familiar very familiar somewhat familiar know name only never heard of

Murray Sports Personality 19% 20% 28% 17% 17% Five BBC stories top our awareness poll this month, Matt Smith's last Dr Who 22% 15% 21% 20% 23% with Andy Murray winning, Sherlock Series 3 on BBC1 21% 16% 22% 22% 19% Dr Who bowing out and Sherlock returning all Mrs Brown's Boys ratings 16% 14% 22% 23% 24% making our top 3 Abbey Clancy Strictly win 16% 13% 20% 23% 29% Andy Murray’s win tops the list, but its awareness is marginally lower X-Factor Sam Bailey #1 14% 14% 20% 22% 30% than Sir Bradley Wiggins’ award last 12 Years a Slave movie 7% 11% 26% 24% 32% year (see all-time list later in this report). Secret Life of Walter Mitty movie 6% 11% 27% 32% 25% The much anticipated return of American Hustle movie 5% 8% 18% 29% 40% Sherlock to BBC1 gets high awareness and, as we will see later, Beyoncé album 5% 8% 16% 25% 47% has excited many of us. Samsung Smart Home 3%6% 15% 23% 53% British film and Oscar contender, 12 Years a Slave, edges out the two Snapchat hack hits 4.6m users 3%4% 10% 14% 70% other movies we tested in this edition. Lilyhammer S02 on Netflix 2%3% 6% 11% 79%

base: all GB 16-64 (2,102)

Mrs Brown’s Matt Smith Lilyhammer S02 Beyoncé album American Hstle Abbey Strictly 12 Yrs a Slave base Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely

size familiar familiar familiar familiar familiar familiar familiar

familiar familiar familiar familiar familiar familiar familiar

2,102 Total 79% 11% 47% 25% 16% 24% 23% 22% 14% 16% 29% 23% 20% 13% 16% 40% 29% 18% 32% 24% 26% 11% 23% 20% 21% 15% 22% 6% 3 2% 8% 5% 8 5% 7% % %

1,041 Male 74% 12% 47% 24% 17% 26% 21% 23% 16% 14% 32% 23% 20% 12% 13% 32% 29% 22% 11% 27% 25% 29% 12% 21% 19% 22% 16% 22% 9% 3 2 8% 4% 6 8 % % % %

1,061 84% 47% 26% 16% 23% 25% 22% 13% 18% Fem 25% 22% 21% 13% 19% 47% 29% 14% 37% 24% 22% 10% 24% 21% 19% 14% 21% 9% 4 2% 1 8% 5% 6 4 6 % % % % %

16 74% 13% 17% 21% 16% 13% 33% 33% 18% 22% 18% 11% 35% 27% 19% 10% 31% 29% 16% 13% 12% 32% 23% 26% 10% 10% 27% 15% 15% 14% 29% 314 8% 4 2% 9% % - 24

25 66% 12% 12% 36% 25% 20% 10% 31% 19% 22% 13% 15% 34% 22% 21% 12% 12% 34% 25% 20% 13% 28% 18% 22% 13% 20% 36% 19% 20% 16% 431 5% 6% 9% 8% 9 - % 34

35 80% 11% <1% 50% 24% 16% 26% 27% 21% 12% 15% 32% 20% 23% 12% 14% 39% 26% 24% 23% 21% 20% 16% 21% 10% 34% 25% 27% 510 6% 2 8% 2% 8 2 4 % - % % % 44

45 86% 54% 26% 15% 19% 27% 23% 14% 16% 21% 27% 18% 15% 19% 43% 33% 15% 10% 29% 28% 26% 20% 21% 21% 14% 24% 441 9% 4 1 1 5% 2% 6 4 8 % % % - % % % 54

55 88% 57 30% 11% 15% 23% 25% 17% 21% 22% 20% 20% 14% 24% 51% 32% 12 16% 24% 24% 19% 18% 10% 30% 27% 29% 406 9% 2% 1% 0% 1% 1% 3% 2% 5 - % % % 64

(alphabetical order) breakdown demographic awareness buzz X-Factor #1 Snapchat hack Sherlock S03 Secret Life of... Samsung Smart Murray win base Never Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Very Extremely Never Never heard of Just know name Somewhat Never Never heard of Just know name Somewhat Very Extremely

size familiar familiar familiar familiar familiar familiar

familiar familiar familiar familiar familiar familiar

2,102

Total 30% 22% 20% 14% 14% 70% 14% 10% 19% 22% 22% 16% 21% 25% 32% 27% 11% 20% 19% 17% 17% 28% 53% 23% 15% 4% 3% 6% 6 3% %

1,041 Male 34% 22% 20% 12% 12% 66% 15% 12% 17% 22% 23% 17% 22% 22% 31% 29% 12% 23% 22% 14% 14% 28% 45% 26% 20% 5% 3% 6 6 4 % % %

1,061 Fem 25% 22% 20% 16% 17% 73% 12% 21% 23% 22% 14% 21% 29% 32% 24% 10% 19% 20% 29% 18% 15% 61% 21% 11% 8% 4% 3 6 5 2% % % %

16 26% 22% 18% 15% 19% 47% 15% 20% 11% 21% 23% 17% 13% 26% 31% 21% 26% 12% 10% 26% 20% 23% 16% 14% 40% 29% 17% 11% 314 8% 3% - 24

25 25% 20% 26% 14% 15% 59% 17% 12% 26% 20% 19% 13% 22% 30% 22% 25% 15% 18% 16% 26% 17% 23% 47% 20% 17% 431 7% 5% 8 8% 8 - % % 34

35 28% 24% 20% 13% 15% 72% 14% 20% 25% 22% 17% 17% 25% 32% 28% 12% 23% 15% 30% 20% 12% 59% 19% 15% 510 9% 4% 1% 3 5 1 - % % % 44

45 29% 23% 18% 18% 12% 77% 14% 17% 25% 21% 14% 24% 19% 40% 26% 11% 21% 28% 23% 20% 59% 22% 15% 441 7% 1% 1 5 9% 3 2% - % % % 54

55 40% 21% 19% 12% 87% 11% 19% 30% 20% 19% 23% 41% 27% <1% 12% 32% 23% 23% 53% 30% 14% 406 9 8% 4% 1% 6% 3 9% 3% 1% - % % 64

London 2012 opening 89% Star Wars/Disney deal 54% PlayStation 4 price £349 37% Need for Speed 28% UK Radioplayer 22% NBA 2K14 game 13% Phone hacking 89% Facebook “Timeline” 54% Xbox One price £429 37% Surface launch 28% Google TV 22% Disney Infinity game 13% Jimmy Savile scandal 88% Microsoft buy Skype 54% The Croods movie 37% PS3 Slimmed 28% Nokia Lumia 1520 & 1320 22% Nokia Music+ 13% Michael Jackson’s doctor 88% The Wolverine movie 53% The Hobbit preview 37% Kinect: Star Wars game 28% Steam (gaming service) 22% YouView 13% HMV administration 86% Steve Jobs resigns 53% Madonna booed 37% Windows 8 unveiled 28% Forza 5 game 21% HP Music 13% Olympic torch relay 86% Nintendo 3DS 53% Xbox Kinect 37% Sonic the H-hog 20 years 28% KitKat Android 21% Virgin Gaming 13% Murray loses Wimbledon 83% Life of Pi movie 53% Samsung Galaxy Note 3 36% Facebook Home 27% Nokia Lumia 1020 21% Jolla smartphone launched 12% Oscars 2012 83% Mrs Brown’s Boys ratings 52% SimCity game 36% Resident Evil 6 game 27% Now TV streaming box 21% Google Chromecast dongle 12% Steve Jobs dies 82% Fast & Furious 6 movie 52% Assassin’s Creed III game 36% Apple Siri software 27% Girls Aloud Ten album 21% Grid 2 video game 12% Final Harry Potter 82% Prometheus movie 52% FIFA 13 game 36% Gears of War 3 game 27% Microsoft SmartGlass 21% HP Slate 7 12% Alex Ferguson retires 81% James Arthur X Factor win 52% Facebook buy Instagram 36% Sony Ericsson Xperia Play 27% Digital Economy Act delay 21% Twitter launches Vine 12% EURO 2012 81% Despicable Me 2 52% Samsung #1 smartphone 36% Battlefield 4 game 27% 60s/70s Absolute Radio 21% FA Cup on Facebook 12% Stars at jubilee concert 81% iPhone 5S/5C 51% FIFA 12 game 36% Samsung Curve 26% ‘The Daily’ on iPad 21% Tweet Store 12% London 2012 tickets 81% Call of Duty: MW3 game 51% Skype on Facebook 36% HTC Windows 26% Apple TV 21% Lilyhammer S2 on Netflix 11% Blockbuster administration 80% Ice Age 4 movie 51% Spotify 36% Muse Olympic song 26% Samsung Galaxy 21% Asda remove Wii U 11% Baftas 2012 80% iPhone secretly tracking 50% Jack Reacher movie 36% Nintendo ‘3DS XL’ 26% Saints Row IV game 20% Huawei Ascend P6 11% Brits 2012 80% Abbey Clancy Strictly win 49% Windows 8.1 released 36% Resident Evil 6 trailer 26% Marvel Heroes video game 20% Company of Heroes 2 11% Murdoch questions 77% iPad Mini 49% Harry Potter screenplay 35% Google Music in USA 26% Daft Punk #1 20% O2 Tu Go app 11% Skyfall movie 76% Netflix in UK 49% Zero Dark Thirty movie 35% BT told block pirate sites 26% BioShock Infinite game 20% Sightseers Movie 11% Jimmy Carr tax 76% Facebook plan to float 49% BBC iPlayer Radio 35% Batman: Arkham Origins 26% HTC One unveiled 20% Dell Streak 11% Facebook shares 76% X-Factor Sam Bailey #1 48% UK’s first 4G network 35% Football Manager ‘14 26% Nokia tablet, Lumia 2520 20% Nvidia game device unveil 11% Britain’s Got Talent 74% Louis Smith wins SCD 48% EMI sold to Universal 35% Nexus 5 smartphone 26% Sky buys O2 business 20% nVidia launch ‘Shield’ 10% BlackBerry outage 74% Hillsborough song 48% 3D Wimbledon on BBC 35% HTC/Apple dispute 26% Apple Mountain Lion 20% Snapchat mobile app 10% PS3 accounts hacked 74% Viva Forever' musical 48% CoD: Black Ops game 35% Myspace sold for £35M 26% Virgin Media Tube wi-fi 20% Net neutrality 10% Golden Globes 2012 74% PlayStation 4 launched 47% Anchorman 2 movie 34% LA Noire game 26% BBC TV download service 20% Intel ‘Haswell’ processors 9% Prince Harry naked 72% Twilight: Part 2 movie 47% BBC One +1 channel 34% Django Unchained movie 26% Rage game 20% Remember Me game 9% Wiggins wins BBC Sport 70% BT Vision 47% Bowie album The Next Day 34% Apple iOS7 25% Motorola Xoom 20% Mflow 7% The Voice UK launched 70% Xbox One launched 46% BlackBerry 10 revealed 34% Rise of the Guardians 25% Crysis 2 game 20% Painkiller: H&D game 7% Felix Baumgartner skydive 68% The Hobbit 2 movie 46% HTC One X launched 34% Stones GRRR! album 25% Fallout: New Vegas game 20% Men In Black 3 movie 68% Rock of Ages movie 46% Warner Bros. Studio Tour 34% Football Manager ’13 25% "Newport" Jay-Z spoof 20% Charlie Sheen in news 68% Star Wars films on BD 46% Battlefield 3 game 34% Google TV UK 25% Gravity movie 19% Murray Sports Personality 67% Firefox 4 launched 46% Samsung Galaxy Tab 34% HTC beat Apple 25% Defiance series/game 19% Titanic 3D movie 67% iPad 46% 3D Blu-ray players 34% MDNA album 25% Trance movie 19% The Hobbit movie 66% The Sweeney movie 45% iPhone 4 34% SKY News Twitter use 25% Chromebook Pixel unveil 19% Oscars 2013 65% 12 Years a Slave movie 44% Star Wars: Episode VII date 33% Blinkbox launched 25% Xbox Music 19% Comic Relief 2013 64% World War Z movie 44% Samsung smartwatch 33% Lego Marvel game 25% Microsoft buy Yammer 19% Peter Capaldi Dr. Who 64% Xbox One announced 44% Nokia Lumia launched 33% Vevo launched 25% HTC Flyer tablet 19% Murdoch not a fit person 64% Google new privacy policy 44% PEGI Ratings 33% Halo: Reach game 25% Warner films on Facebook 19% DAB Radio 64% Windows 7 Mobile 44% Sony recall 1.6m TVs 33% Digital sales over £1b 25% Sony Move 19% Freeview HD 64% iPhone4 reception issue 44% Yahoo! buy Tumblr 32% Samsung Smart Home 24% Rayman Legends game 18% Dr Who 50th Anniversary 63% Bing 44% Google Drive 32% PES 2014 game 24% Gears of War: Judgement 18% New series of Dr Who 63% Secret Life of Walter Mitty 43% Apple iCloud 32% Next generation iPlayer 24% Crysis 3 game 18% 3D TV sets 63% The World’s End movie 43% BlackBerry PlayBook 32% LOVEFiLM series, Copper 24% Sony unveils Xperia Z 18% please see the Brits 2013 62% Sony PS4 announced 43% Google Cloud music 32% Daft Punk album 24% Ultra HD/4K TV sets 18% Appendix for Government email spying 62% BBC TV Centre closes 43% Google Chromebooks 32% LOVEFiLM pilots 24% Optimus 4X HD 18% details of the Les Misérables movie 60% Kindle Fire UK 43% Nokia/MS partnership 32% Hitman: Absolution game 24% Diablo 3 game 18% Entwistle resigns 61% Digital display screens 43% Windows 8 pre-launch 32% Nexus 4 24% Homefront game 18% fieldwork date to iPhone 5 released 60% McAlpine sues 42% American Hustle movie 31% Lumia 920 24% Snapchat hack 17% understand full Dark Knight Rises movie 60% iPlayer downloads 42% Microsoft U-turn 31% London 2012 game 24% Killzone: Shadow Fall game 17% context Fifty Shades of Grey 60% Amazon Kindle Fire 42% Evil Dead 2013 movie 31% YouView launch 24% Wuaki.tv launches in UK 17% Game chain bust 60% BBC News site redesign 42% Tomb Raider game 31% Mass Effect 3 game 24% YouTube Awards 17% this edition’s items Children in Need concert 60% Samsung Galaxy S4 unveil 41% Resident Evil: Retribution 31% Google Play 24% Reddit Boston apology 17% are highlighted Sherlock S03 on BBC1 59% One Direction #1 One Way 41% MacBooks revamped 31% Roaming costs capped 24% Project Glass unveil 17% Pornography filters 59% Expendables ll movie 41% MS Surface preview 31% YouTube movie rentals 24% Nokia 808 revealed 17% green The Great Gatsby movie 59% Samsung Galaxy Note 41% Asteroid mining 31% Google buy Motorola 24% World of Warcraft free 17% Windows 8 launched 59% Samsung Galaxy S3 41% Kinect for PCs launch 31% Amazon Cloud Player 24% Runner Runner movie 16% Bourne Legacy movie 59% Hunger Games movie 41% HP TouchPad 31% Dead Rising 3 game 23% Total War: Rome II game 16% Matt Smith last Dr Who 58% Google+ 41% Nintendo unveil ‘Wii U’ 31% Nintendo 2DS 23% Twitter #Music launch 16% Samsung fined 58% Smart TV 41% Assassin’s Creed IV game 30% E3 gaming conference 23% DmC video game 16% % at least Internet ‘trolls’ identified 58% Facebook email 40% Rush movie 30% Nokia Lumia 925 slim 23% NI wins football rights 16% Twitter super-injunctions 58% CoD: Black Ops 2 game 40% Olympus Has Fallen movie 30% Star Trek game 23% Madden NFL 13 game 16% somewhat IE9 launched 58% Stone Roses tour 40% Yahoo! buys Summly app 30% Cloud Atlas movie 23% Darksiders ll game 16% Star Trek Into Darkness 57% Kindle eBook 40% JJ Abrams directs Star Wars 30% New Super Mario game 23% Deus Ex: HR game 16% familiar Iron Man 3 movie 57% Hunger Games: CF movie 39% Nexus 10 tablet 30% Piracy Hotspots 23% BlackBerry music service 16% Leveson Report 57% Homeland series 3 39% Nexus 7 tablet 30% Microsoft Xbox Music 23% Google One Pass 16% Amazon Kindle Touch 57% Wreck-It Ralph movie 39% Windows 8 preview 30% HTC service questioned 23% Google Buzz 16% The Sun on Sunday 57% Robbie Williams #1 39% Megaupload taken down 30% Xperia Z1 goes on sale 22% Ubisoft patch 16% awareness The Inbetweeners Movie 57% PS Vita 39% PM backs UK film wins 30% Steve Ballmer to retire 22% The Last of Us game 15% Big Brother re-launched 57% Android-based tablets 39% Batman: Arkham City game 30% BBC launch 5 HD channels 22% Dell takeover bids 15% Murdoch’s BSkyB bid 57% The Times paywall 39% Apple-Samsung battle 30% Google paid music service 22% Facebook Graph Search 15% buzz JK Rowling author reveal 56% Google Chrome OS 39% “Quick Tap” 30% Peter Kay sitcom on iPlayer 22% Dishonored game 15% Lincoln movie 56% Microsoft buy Nokia 38% Nokia E7 smartphone 30% Far Cry 3 game 22% Led Zeppelin DVD 15% 4G UK 56% Windows 8 update 38% BBM messenger app 30% Google search ranking 22% Sleeping Dogs game 15% all time list Amazing Spider-Man 56% Psy ‘Gentleman’ single 38% Beyoncé album 29% BT buys ESPN channels 22% Guild Wars 2 game 15% Sites go offline for SOPA 56% Oblivion film 38% Gran Turismo 6 game 29% “ACTA” rejection 22% Sony touchless display 15% Facebook new design 56% Nintendo Wii U launch 38% Samsung Gal Note 8 unveil 29% Flame virus 22% Yahoo! put up for sale 15% iPad 2 released 56% Avengers Assemble movie 38% Halo 4 game 29% Official Charts streams 22% UK HuffPo launched 15% Chris Moyles leaves 55% Sky 3D Channel 38% Live Messenger closes 29% Max Payne 3 game 22% Qriocity 15% Goal-line technology 55% Frozen movie 37% MS Outlook relaunch 29% HP to focus on software 22% Blu-ray disc successor 14% The New iPad 55% FIFA 14 game 37% Wii U console revealed 29% Portal 2 game 22% Nintendo Land game 14% iPhone 4S 55% Tesco launch Hudl tablet 37% O2 mobile wallet 29% PS Vita unveiled 22% PS A-S B Royale game 14% Grand Theft Auto V game 54% Apple iPad Air 37% Facebook app store 29% Fable III game 22% NBA 2K13 game 14% Man of Steel movie 54% Call of Duty: Ghosts game 37% YouTube paid subscription 28% “.xxx” sex domain 22% Ouya console unveil 14% 12 metric 2 of 3 discussion buzz

13 discussion buzz among those at least somewhat familiar with each

have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this

Sherlock Series 3 on BBC1 (1,326) 22% 38% 24% 17% Among those aware, the return of BBC’s Sherlock Matt Smith's last Dr Who (1,290) 18% 39% 24% 19% on New Year’s Day tops Mrs Brown's Boys ratings (1,069) 19% 36% 28% 17% our poll of what has got the nation talking 12 Years a Slave movie (1,003) 11% 44% 32% 13% See overleaf for the same results, Samsung Smart Home (556) 14% 39% 29% 17% but re-based for all GB Abbey Clancy Strictly win (1,054) 12% 40% 29% 19% consumers X-Factor Sam Bailey #1 (1,005) 13% 39% 34% 15% American Hustle movie (719) 10% 41% 37% 12% Murray Sports Personality (1,442) 10% 39% 33% 17% Snapchat hack hits 4.6m users (419) 10% 36% 38% 16% Secret Life of Walter Mitty (988) 6% 37% 36% 21% Lilyhammer S02 on Netflix (246) 11% 32% 40% 18% Beyoncé album (694) 9% 31% 37% 23% bases shown in parentheses

have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this unfamiliar (not asked about discussion level)

Sherlock Series 3 on BBC1 13% 22% 14% 10% 41% Among the public as a whole, the new series of Murray Sports Personality 7% 26% 22% 12% 33% Sherlock, Andy Murray’s Matt Smith's last Dr Who 11% 22% 14% 11% 43% win and the last outing of Matt Smith as Doctor Who Mrs Brown's Boys ratings 10% 19% 15% 9% 48% are the most discussed Abbey Clancy Strictly win 6% 20% 14% 9% 51% stories in this edition X-Factor Sam Bailey #1 6% 19% 16% 7% 52% Sherlock’s reappearance on our screens tops our Discussion Buzz 12 Years a Slave movie 5% 19% 14% 6% 57% list in this edition. It also makes the Top 50 in our all-time list for Secret Life of Walter Mitty movie 3% 16% 15% 9% 57% discussion (see later in this report). You’ll also see later that it American Hustle movie 3% 13% 12% 4% 69% ranks even higher for Excitement Buzz. Samsung Smart Home 3% 9% 7% 4% 76% Andy Murray, Matt Smith and Beyoncé album 3% 9% 11% 7% 71% Mrs Brown’s Boys have also got the nation talking.

Snapchat hack hits 4.6m users 2%6% 6%3% 83%

Lilyhammer S02 on Netflix 1%3% 4% 2% 90% base: all GB 16-64 (2,102)

Mrs Brown’s Matt Smith Lilyhammer S02 Beyoncé album American Hstle Abbey Strictly 12 Yrs a Slave base Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss

size

great deal great deal great deal great deal great deal great deal great deal

2,102 Total 90% 71% 11% 48% 15% 19% 10% 51% 14% 20% 69% 12% 13% 57% 14% 19% 43% 11% 14% 22% 11% 2% 4% 3% 1% 7% 9% 3% 9 9% 6% 4% 3% 6% 5% %

1,041 Male 86% 71% 11% 10% 47% 15% 20% 56% 15% 16% 62% 14% 17% 52% 16% 21% 40% 12% 15% 25% 2% 6% 5% 1% 7% 2% 9 9 9% 4% 4% 4% 7% 5% 9% % %

1,061 93% 72% 10% 48% 10% 14% 18% 11% Fem 47% 10% 13% 23% 76% 10% 61% 13% 17% 45% 10% 13% 20% 12% 1% 3% 2% 1% 7% 8% 3% 7% 4% 9% 3% 5% 4%

16 87% 14% 20% 50% 50% 21% 15% 62% 12% 15% 59% 14% 17% 54% 11% 22% 43% 12% 18% 19% 314 2% 6% 4% 2% 7% 9% 7 8 8% 4% 3% 7% 6% 7% 8% % % - 24

25 78% 61% 14% 13% 50% 13% 20% 11% 56% 12% 19% 59% 15% 19% 45% 14% 22% 10% 55% 15% 20% 431 4% 9% 8% 3% 7% 5% 7% 9% 5% 3% 4% 9% 5% 6% - 34

35 91% 74% 10% 53% 14% 16% 51% 10% 15% 18% 65% 11% 16% 44% 11% 12% 24% 10% 17% 59% 13% 510 2% 3% 3% 1% 7% 9% 1% 8 9 6% 5% 3% 4% 7% % % - 44

45 95% <1% 79% 46% 11% 14% 18% 11% <1% 49% 12% 13% 20% 76% 10% 19% 57% 15% 41% 13% 15% 21% 10% 441 2% 2% 1% 8% 9% 3% 7% 5% 7% 2% 3% 6% - 54

55 97% 87% 38% 13% 13% 25% 11% <1% 42% 18% 26% 84% 40% 12% 17% 25% 20% 57% 16% 406 1% 1% 1% 0% 4% 7% 3% 8% 6% 6% 3% 8% 4% 1% 4% 4% - 64

(alphabetical order) demographic breakdown discussion buzz X-Factor #1 Snapchat hack Sherlock S03 Secret Life of... Samsung Smart Murray win base Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss

size

great deal great deal great deal great deal great deal great deal

2,102 Total 52% 16% 19% 83% 41% 10% 14% 22% 13% 57% 15% 16% 26% 33% 12% 22% 76% 7% 6% 3% 6% 6% 2% 9% 3% 7% 4% 7% 9% 3%

1,041 Male 56% 16% 16% 81% 39% 10% 15% 24% 13% 53% 18% 17% 29% 28% 11% 24% 70% 11% 8% 5% 3% 8% 7% 1% 9% 3% 8% 5% 9% 4%

1,061

Fem 47% 17% 22% 85% 43% 10% 13% 21% 13% 61% 13% 15% 39% 12% 20% 23% 82% 7% 8% 2% 5% 5% 2% 9% 3% 6% 3% 5% 8% 3%

16 48% 20% 20% 62% 13% 15% 43% 20% 24% 52% 14% 23% 46% 23% 18% 69% 13% 314 7% 5% 4% 6% 5% 8% 7% 5% 7% 7% 3% 8% 8% - 24

25 45% 18% 21% 77% 10% 46% 12% 22% 14% 52% 16% 19% 34% 13% 17% 29% 67% 11% 431 9% 8% 2% 8% 3% 5% 8% 5% 8% 7% 8% 7% - 34

35 52% 16% 17% 85% 44% 11% 13% 22% 10% 57% 16% 17% <1% 38% 12% 22% 23% 79% 11% 510 7% 8% 3% 6% 5% 8% 2% 6% 3% 7% 1% - 44

45 52% 16% 20% 91% 41% 11% 16% 19% 13% 59% 12% 15% 13% 29% 10% 24% 29% 80% 441 7% 5% 3% 5% 1% 0% 1% 8% 5% 6% 7% 2% - 54

55 61% 12% 16% 95% 30% 16% 20% 28% 64% 11% 15% 10% <1% 21% 15% 27% 31% 83% 406 7% 3% 1% 2% 1% 0% 7% 6% 3% 7% 6% 1% - 64

London 2012 opening 75% Pornography filters 29% Assassin’s Creed III game 19% Gravity movie 13% New Super Mario game 10% Led Zeppelin DVD 6% Jimmy Savile scandal 72% The Wolverine movie 29% UK’s first 4G network 19% SimCity game 13% Ultra HD/4K TV sets 10% NBA 2K13 game 6% Phone hacking 66% World War Z movie 29% Samsung Galaxy S3 19% Yahoo! buys Summly app 13% Optimus 4X HD 10% Tweet Store 6% EURO 2012 61% Samsung fined 29% Warner Bros. Studio Tour 19% Cloud Atlas movie 13% Darksiders ll game 10% BlackBerry music service 6% Skyfall movie 60% Call of Duty: MW3 game 29% FIFA 12 video game 19% Facebook email 13% Sleeping Dogs game 10% FA Cup on Facebook 6% HMV administration 58% Xbox One launched 28% Nintendo unveil ‘Wii U’ 19% Rise of the Guardians 13% Guild Wars 2 game 10% World of Warcraft free 6% Murray loses Wimbledon 57% Entwistle resigns 28% BlackBerry PlayBook 19% Hitman: Absolution game 13% Apple Mountain Lion 10% Dell Streak 6% Final Harry Potter 55% iPad Mini 28% BT Vision 19% Need for Speed game 13% Madonna booed 10% Lilyhammer S2 on Netflix 5% Stars at Jubilee concert 54% iPhone secretly tracking 28% Harry Potter screenplay 18% Nexus 5 smartphone 13% Microsoft buy Yammer 10% Blu-ray disc successor 5% Olympic torch relay 54% Xbox One announced 27% Windows 8 update 18% Nexus 10 13% Microsoft Xbox Music 10% Google Chromecast dongle 5% Steve Jobs dies 52% Murdoch not a fit person 27% Nintendo Wii U launch 18% Batman: Arkham Origins 13% Diablo 3 game 10% Company of Heroes 2 5% The Voice 51% Sites go offline for SOPA 27% Windows 8 pre-launch 18% MS Outlook relaunch 13% MDNA album 10% Intel ‘Haswell’ processors 5% Britain’s Got Talent 50% IE9 launched 27% Chris Moyles leaves 18% PEGI Ratings 13% SKY News Twitter use 10% Huawei Ascend P6 5% Alex Ferguson retires 48% Murdoch’s BSkyB bid 27% Google+ 18% YouView launch 13% YouTube movie rentals 10% Remember Me video game 5% Michael Jackson’s doctor 48% Sony PS4 announced 26% “Quick Tap” 18% Nokia Lumia launched 13% HP to focus on software 10% Dell takeover bids 5% London 2012 tickets 47% Twilight: Part 2 movie 26% Samsung Galaxy Tab 18% Kinect: Star Wars game 13% HTC/Apple dispute 10% FB Graph Search 5% Blockbuster administration 47% Ice Age 4 movie 26% Google Chromebooks 18% Mass Effect 3 game 13% Google One Pass 10% Sightseers 5% BlackBerry outage 46% Internet ‘trolls’ identified 26% Sony Ericsson Xperia Play 18% Kinect for PCs launch 13% Qriocity 10% Google Buzz 5% The Hobbit movie 46% Hunger Games movie 26% Nokia/MS partnership 18% PM backs UK film wins 13% Google TV 10% Nvidia game device unveil 5% Felix Baumgartner skydive 45% The Sun on Sunday 26% Rush movie 17% Resident Evil 6 trailer 13% Nokia Lumia 1520 & 1320 10% Asda remove Wii U 4% Brits 2012 44% Big Brother re-launched 26% Samsung smartwatch 17% Apple-Samsung battle 13% YouTube Awards 9% O2 Tu Go app 4% Jimmy Carr tax 43% Microsoft buy Skype 26% BBC TV Centre closes 17% Windows 8 unveiled 13% The Last of Us game 9% Twitter launches Vine 4% PS3 accounts hacked 43% Louis Smith wins SCD 26% Resident Evil: Retribution 17% HP TouchPad 13% Marvel Heroes video game 9% Snapchat mobile app 4% 3D TV sets 42% Abbey Clancy Strictly win 25% Nexus 7 tablet 17% Skype on Facebook 13% Peter Kay sitcom on iPlayer 9% Yahoo! put up for sale 4% Fifty Shades of Grey 41% X-Factor Sam Bailey #1 25% Stone Roses tour 17% Motorola Xoom 13% Chromebook Pixel unveil 9% UK HuffPo launched 4% Government email spying 41% The World’s End movie 25% MS Surface preview 17% Homefront game 13% Girls Aloud Ten album 9% Virgin Gaming 4% Iron Man 3th movie 40% Xbox One price £429 25% Google new privacy policy 17% UK Radioplayer 13% Flame virus 9% Mflow 4% Dr Who 50 Anniversary 39% PlayStation 4 price £349 25% Battlefield 3 game 17% Warner films on Facebook 13% Project Glass 9% Painkiller: H&D game 4% Peter Capaldi Dr. Who 39% Kindle eBook 25% Apple iCloud 17% Sony Move 13% Nokia tablet, Lumia 2520 9% Prince Harry naked 39% 12 Years a Slave movie 24% LA Noire game 17% Bing 13% Max Payne 3 game 9% Dark Knight Rises movie 39% The Hobbit preview 24% Portal 2 game 17% ‘Viva Forever' musical 13% Roaming costs capped 9% Oscars 2012 39% Oblivion film 24% Google Cloud music 17% PES 2014 game 12% BBC TV download service 9% iPad 2 39% Avengers Assemble movie 24% Nokia E7 smartphone 17% Xperia Z1 goes on sale 12% EMI sold to Universal 9% please see the iPhone 5 38% Netflix in UK 24% Google Chrome OS 17% Daft Punk album 12% 60s/70s Absolute Radio 9% Freeview HD 38% Hunger Games: CF movie 24% American Hustle movie 16% YouTube paid subscription 12% Google buy Motorola 9% Appendix for Man of Steel movie 37% Children in Need concert 24% Samsung Galaxy Note 3 16% BioShock Infinite game 12% Sonic the H-hog 20 years 9% details of the Star Trek Into Darkness 37% Spotify 24% Microsoft buy Nokia 16% Far Cry 3 game 12% "Newport" Jay-Z spoof 9% fieldwork date to Goal-line technology 37% Windows 7 Mobile 24% BBM app on iOS/Android 16% Live Messenger closure 12% Steam (gaming service) 9% Murdoch questions 37% Android-based tablets 24% BlackBerry 10 revealed 16% BBC iPlayer Radio 12% Snapchat hack 8% understand full Wiggins wins BBC Sport 37% Xbox Kinect 24% HTC One X launched 16% PS3 Slimmed 12% Killzone: Shadow Fall game 8% context New series of Dr Who 36% iPhone4 reception issue 24% Windows 8 preview 16% HTC Windows 12% Runner Runner movie 8% Baftas 2012 36% iPhone 4 24% Megaupload taken down 16% Google search ranking 12% Steve Ballmer to retire 8% this edition’s items The Inbetweeners Movie 36% Frozen movie 23% Samsung #1 smartphone 16% HTC beat Apple 12% Rayman Legends game 8% are highlighted Sherlock S03 on BBC1 35% Wreck-It Ralph movie 23% Apple Siri software 16% Lego Marvel game 12% Now TV streaming box 8% green Amazing Spider-Man 35% Kindle Fire UK 23% Crysis 2 game 16% Football Manager ’14 12% Nokia Lumia 1020 8% Men In Black 3 movie 35% The Sweeney movie 23% The Times paywall 16% O2 mobile wallet 12% BBC launch 5 HD channels 8% Facebook new design 35% Apple iPad Air 23% Assassin’s Creed IV game 15% Google Play 12% Google paid music service 8% Despicable Me 2 34% Rock of Ages movie 23% Samsung Curve 15% Google Music in USA 12% Reddit Boston apology 8% Prometheus movie 34% Firefox 4 launched 23% Apple iOS7 15% Sony recall 1.6m TVs 12% Twitter #Music launch 8% The New iPad 34% Smart TV 23% E3 gaming conference 15% Gears of War 3 game 12% Gears of War: Judgement 8% Facebook “Timeline” 34% Samsung Galaxy S4 unveil 22% Tomb Raider game 15% “.xxx” sex domain 12% Sky buys O2 business 8% iPad 34% The Croods movie 22% One Direction #1 One Way 15% ‘The Daily’ on iPad 12% Sony unveils Xperia Z 8% Les Misérables movie 34% CoD: Black Ops 2 game 22% Samsung Gal Note 8 unveil 15% Beyoncé album 11% Xbox Music 8% Murray Sports Personality 33% iPlayer downloads 22% JJ Abrams directs Star Wars 15% Dead Rising 3 game 11% Madden NFL 13 game 8% Matt Smith last Dr Who 33% Expendables ll movie 22% Muse Olympic song 15% Forza 5 game 11% Official Charts streams 8% Grand Theft Auto V game 33% Samsung Galaxy Note 22% Nintendo ‘3DS XL’ 15% Nintendo 2DS 11% Nokia 808 revealed 8% iPhone 5S/5C 33% Steve Jobs resigns 22% MacBooks revamped 15% Nokia Lumia 925 slim 11% Virgin Media Tube wi-fi 8% Fast & Furious 6 movie 33% Sky 3D Channel 22% Google Drive 15% Star Trek game 11% Rage game 8% Oscars 2013 33% Call of Duty: Black Ops 22% Asteroid mining 15% Defiance series/game 11% HTC service questioned 8% Life of Pi movie 33% Homeland series 3 21% PS Vita unveiled 15% Daft Punk #1 11% Deus Ex: HR game 8% Lincoln movie 32% FIFA 14 game 21% Amazon Cloud Player 15% Trance movie 11% YouView 8% Leveson Report 32% Star Wars: Ep VII date 21% BBC News site redesign 15% HTC One unveiled 11% Samsung Galaxy 8% Facebook shares 32% Call of Duty: Ghosts game 21% 3D Blu-ray players 15% BT buys ESPN channels 11% Digital sales over £1b 8% Titanic 3D movie 32% Tesco launch Hudl tablet 21% Django Unchained movie 15% Stones GRRR! album 11% Wuaki.tv launches in UK 7% Twitter super-injunctions 32% Psy ‘Gentleman’ single 21% Gran Turismo 6 14% Football Manager ’13 11% NBA 2K14 game 7% Charlie Sheen in news 32% JK Rowling author reveal 20% Next generation iPlayer 14% Nexus 4 11% Total War: Rome II game 7% X Factor win 32% Evil Dead 2013 movie 20% Halo 4 game 14% Lumia 920 11% HP Slate 7 7% discussion The Hobbit 2 movie 31% Zero Dark Thirty movie 20% Robbie Williams #1 14% Piracy Hotspots 11% DmC video game 7% Brits 2013 31% FIFA 13 game 20% Surface launch 14% Microsoft SmartGlass 11% NI wins football rights 7% 4G Live 31% Facebook plan to float 20% Resident Evil 6 game 14% Facebook app store 11% PS A-S B Royale game 7% buzz Bourne Legacy movie 31% Windows 8.1 launched 20% “ACTA” rejection 14% Digital Economy Act delay 11% Dishonored game 7% Game chain bust 31% PS Vita 20% Google TV UK 14% BT told block pirate sites 11% Ubisoft patch 7% Amazon Kindle Touch 31% Amazon Kindle Fire 20% London 2012 game 14% 3D Wimbledon on BBC 11% Ouya console unveiled 7% all time list iPhone 4S 31% Star Wars films on BD 20% Battlefield 4 game 14% HTC Flyer tablet 11% Sony touchless display 7% Nintendo 3DS 31% Hillsborough song 20% Wii U console revealed 14% Apple TV 11% Myspace sold for £35M 7% Golden Globes 2012 31% Jack Reacher movie 20% Facebook buy Instagram 14% Fallout: New Vegas game 11% Net neutrality 7% The Great Gatsby movie 30% Secret Life of Walter Mitty 19% Batman: Arkham City game 14% Digital display screens 11% Jolla smartphone launched 6% Windows 8 launched 30% Anchorman 2 movie 19% Fable III game 14% LOVEFiLM series, Copper 10% Disney Infinity game 6% Comic Relief 2013 30% BBC One +1 channel 19% Blinkbox launched 14% KitKat Android 10% nVidia launch ‘Shield’ 6% Star Wars/Disney deal 30% Microsoft U-turn 19% Facebook Home 14% Saint Row IV game 10% Grid 2 video game 6% DAB Radio 30% Olympus Has Fallen movie 19% Vevo launched 14% Yahoo! buy Tumblr 10% Nokia Music+ 6% Mrs Brown’s Boys ratings 29% Bowie album The Next Day 19% Halo: Reach game 14% LOVEFiLM pilots 10% Nintendo Land game 6% PlayStation 4 launched 29% McAlpine sues 19% Samsung Smart Home 13% Crysis 3 game 10% HP Music 6% 17 metric 3 of 3 excitement buzz

18 © Harris Interactive Snapchat Snapchat hack hits 4.6m users (419) Sherlock Series 3 onBBC1 (1,326) Murray Sports Murray Personality Sports (1,442) couldn't care less not excited at all somewhat excited excitedvery Abbey Clancy Strictly win (1,054) Matt Matt Smith's last Dr Who (1,290) Mrs Mrs Brown's Boys ratings (1,069) Lilyhammer Lilyhammer S02 Netflix on (246) Secret Life of Walter Mitty (988) X 12 Years a Slave movie (1,003) - American Hustle movie (719) Samsung Smart Samsung Home (556) Smart Factor Sam Bailey #1 (1,005)

Beyoncé album (694)

among those at least somewhat familiar each with somewhat at least among those excitement buzz

6% 6% 6% 8% 8% 10% 11% 9% 12% 15% 18%

21%

26%

23%

25% 25% 25%

31% 30% 31%

36%

41% 29%

42%

31%

38%

40% 41% 46%

43% base base shown in parentheses 40%

45% 33% 28%

40%

36% 28%

30%

32% 27% 27% 23% 21% 21% 21% 20%

15% 14% 14% 13%

12%

view of buzz excitement See overleaf for the full public rank highly for excitement Samsung’s Home Smart new ofseries Sherlock and Among those aware, the

excitement buzz among all respondents, including unfamiliar very excited somewhat excited not at all excited couldn't care less unfamiliar (not asked about excitement level)

Sherlock Series 3 on BBC1 15% 18% 17% 9% 41% When we look at excitement in the GB public as a whole, Matt Smith's last Dr Who 10% 17% 19% 11% 43% the new series of Sherlock is Mrs Brown's Boys ratings 11% 16% 15% 11% 48% a clear leader for excitement in this edition Murray Sports Personality 6% 20% 27% 14% 33% Indeed the BBC show achieves the 12 Years a Slave movie 5% 18% 15% 5% 57% 14th highest Excitement Buzz score we’ve ever measured (see later in Abbey Clancy Strictly win 4% 12% 20% 13% 51% this report). X-Factor Sam Bailey #1 4% 12% 20% 13% 52% The other BBC stories in this edition are also relatively highly Secret Life of Walter Mitty movie 3% 13% 19% 9% 57% ranked for excitement. American Hustle movie 3% 11% 12% 4% 69% Samsung’s Smart Home slides down the rankings here as Samsung Smart Home 4%10% 7%3% 76% relatively few people were aware of this CES reveal. We’ll certainly test Beyoncé album 2%7% 11% 9% 71% this again at a later stage as it gets

Snapchat hack hits 4.6m users 1%4% 8% 4% 83% rolled out.

Lilyhammer S02 on Netflix 1%3% 5% 1% 90% base: all GB 16-64 (2,102)

Mrs Brown’s Matt Smith Lilyhammer S02 Beyoncé album American Hstle Abbey Strictly 12 Yrs a Slave base Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited

size

all excited all excited all excited all excited all excited all excited all excited

excited excited excited excited excited excited excited

2,102 Total 90% 71% 11% 48% 11% 15% 16% 11% 51% 13% 20% 12% 69% 12% 11% 57% 15% 18% 43% 11% 19% 17% 10% 1% 5% 3% 1% 9% 7% 2% 4% 4% 3% 5% 5%

1,041 Male 86% 71% 12% 47% 12% 17% 15% 56% 14% 17% 11% 62% 15% 15% 52% 17% 19% 40% 12% 20% 21% 2% 6% 5% 1% 9% 7% 1% 9% 3% 5% 4% 6% 6% 8%

1,061 93% 72% 10% 48% 10% 12% 17% 13% Fem 47% 12% 22% 14% 76% 10% 61% 14% 16% 45% 11% 18% 13% 12% 1% 3% 2% 1% 9% 7% 2% 5% 4% 8% 2% 4% 5%

16 87% 12% 16% 16% 50% 50% 20% 14% 62% 10% 16% 10% 59% 13% 17% 54% 11% 21% 43% 11% 14% 14% 18% 314 2% 5% 5% 1% 5% 7% 8% 3% 6% 5% 5% 9% - 24

25 78% 13% 61% 15% 11% 50% 12% 16% 13% 56% 15% 15% 11% 59% 17% 15% 45% 10% 17% 15% 12% 55% 15% 22% 431 1% 6% 3% 9% 4% 9% 4% 3% 6% 4% 5% - 34

35 91% <1% 74% 11% 53% 11% 15% 13% 51% 15% 19% 11% 65% 13% 13% 44% 10% 17% 19% 11% 16% 59% 16% 510 1% 4% 4% 9% 6% 1% 9% 4% 6% 3% 4% 6% - 44

45 95% 79% 11% 46% 12% 17% 16% <1% 49% 14% 21% 12% 76% 10% 14% 57% 19% 41% 14% 19% 17% 441 2% 2% 1% 1% 8% 1% 9% 4% 5% 8% 2% 4% 6% 8% - 54

55 97% <1% 87% 38% 16% 14% 21% 11% <1% 42% 11% 26% 16% 84% 40% 11% 27% 18% 17% 57% 16% 406 1% 1% 1% 5% 7% 1% 5% 4% 3% 8% 5% 1% 5% 5% - 64

(alphabetical order) breakdown demographic excitement buzz X-Factor #1 Snapchat hack Sherlock S03 Secret Life of... Samsung Smart Murray win base Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Somewhat Very excited Unfamiliar Couldn’t care less Not at Unfamiliar Couldn’t care less Not at Somewhat Very excited

size

all excited all excited all excited all excited all excited all excited

excited excited excited excited excited excited

2,102

Total 52% 13% 20% 12% 83% 41% 17% 18% 15% 57% 19% 13% 20% 33% 14% 27% 76% 10% 4% 4% 8% 4% 1% 9% 9% 3% 6% 3% 7% 4%

1,041 Male 56% 14% 17% 10% 81% 39% 19% 20% 14% 53% 10% 21% 14% 21% 28% 15% 30% 70% 12% 3% 5% 8% 5% 1% 8% 2% 6% 3% 9% 5%

1,061 Fem 47% 11% 23% 14% 85% 43% 15% 17% 16% 61% 16% 12% 39% 13% 23% 19% 82% 5% 3% 7% 3% 1% 9% 8% 3% 6% 3% 5% 8% 3%

16 48% 13% 22% 14% 62% 17% 12% 43% 12% 14% 24% 52% 19% 19% 46% 12% 21% 16% 69% 14% 314 3% 8% 2% 7% 5% 6% 5% 3% 6% 9% - 24

25 45% 15% 22% 11% 77% 12% 46% 15% 19% 15% 52% 21% 16% 34% 14% 23% 21% 67% 11% 13% 431 8% 3% 5% 4% 5% 7% 5% 9% 4% 6% - 34

35 52% 15% 16% 13% 85% 44% 14% 19% 14% 57% 20% 14% <1% 38% 17% 24% 17% 79% 12% 510 4% 4% 6% 5% 9% 7% 2% 4% 4% 4% 2% - 44

45 52% 13% 22% 12% 91% 41% 11% 17% 14% 16% 59% 13% 17% 10% <1% 29% 15% 29% 20% 80% 441 1% 5% 4% 1% 1% 6% 3% 9% 6% 2% - 54

55 61% 19% 11% 95% 30% 11% 25% 26% 64% 12% 16% <1% <1% 21% 12% 35% 26% 83% 406 8% 2% 2% 3% 0% 8% 8% 5% 2% 7% 6% 2% - 64

London 2012 opening 65% Android-based tablets 21% Muse Olympic song 15% Forza 5 game 11% Samsung Galaxy 9% HMV administration n/a Skyfall movie 48% Homeland series 3 20% Wii U console revealed 15% Football Manager ‘14 11% LOVEFiLM series, Copper 8% Blockbuster administration n/a EURO 2012 47% BBC One +1 channel 20% HTC One launched 15% Xperia Z1 goes on sale 11% Runner Runner movie 8% McAlpine sues n/a Final Harry Potter 41% Samsung Galaxy S4 unveil 20% Battlefield 3 video game 15% Microsoft U-turn 11% Saints Row IV game 8% Jimmy Savile scandal n/a The Hobbit movie 41% Brits 2013 20% Apple iCloud 15% Daft Punk album 11% Rayman Legends 8% Ubisoft security patch n/a Iron Man 3 movie 39% Wreck-It Ralph movie 20% Blinkbox launched 15% BioShock Infinite game 11% Nokia tablet, Lumia 2520 8% PEGI Ratings n/a Olympic torch relay 39% Fifty Shades of Grey 20% Nokia/MS partnership 15% SimCity game 11% Nokia Lumia 925 slim 8% Government email spying n/a Stars at Jubilee concert 37% Hunger Games movie 20% Samsung Smart Home 14% Far Cry 3 game 11% Chromebook Pixel unveil 8% Google new privacy policy n/a New series of Dr Who 36% Spotify 20% Next generation iPlayer 14% Nexus 4 11% BT buys ESPN channels 8% SKY News Twitter use n/a Dark Knight Rises movie 36% Windows 7 Mobile 20% E3 gaming conference 14% HTC One unveiled 11% Sony unveils Xperia Z 8% EMI sold to Universal n/a The Voice UK launched 36% Sky 3D Channel 20% Windows 8 update 14% Cloud Atlas movie 11% Daft Punk #1 8% Michael Jackson’s doctor n/a Dr Who 50th Anniversary 35% CoD: Black Ops game 20% Robbie Williams #1 14% Nexus 10 11% Facebook email 8% Samsung #1 smartphone n/a Men In Black 3 movie 35% iPhone 4 20% Nintendo ‘3DS XL’ 14% Sleeping Dogs game 11% Live Messenger closure 8% BlackBerry outage n/a Sherlock S03 on BBC1 34% Anchorman 2 movie 19% MacBooks revamped 14% Apple Mountain Lion 11% Madonna booed 8% HTC service questioned n/a Star Trek Into Darkness 33% Olympus Has Fallen movie 19% Windows 8.1 launched 14% Chris Moyles leaves 11% Ouya console unveiled 8% Sony recall 1.6m TVs n/a Goal-line technology 33% The Croods movie 19% Kinect: Star Wars game 14% Max Payne 3 game 11% Sony touchless display 8% Steve Jobs dies n/a Murray loses Wimbledon 33% Twilight: Part 2 movie 19% Resident Evil 6 trailer 14% HTC Flyer tablet 11% YouView 8% Apple-Samsung battle n/a Felix Baumgartner skydive 32% iPad Mini 19% Kinect for PCs launch 14% Warner films on FB 11% "Newport" Jay-Z spoof 8% Steve Jobs resigns n/a Britain’s Got Talent 32% iPlayer downloads 19% Facebook new design 14% ‘The Daily’ on iPad 11% ‘Viva Forever' musical 8% Yahoo! put up for sale n/a The Hobbit 2 movie 31% The Sweeney movie 19% Big Brother re-launched 14% Apple TV 11% NBA 2K14 game 7% HTC/Apple dispute n/a Despicable Me 2 31% Kindle Fire UK 19% Fable III game 14% Fallout: New Vegas game 11% Wuaki.tv launches in UK 7% Phone hacking n/a Comic Relief 2013 31% Samsung Galaxy Note 19% PS Vita unveiled 14% Digital display screens 11% Total War: Rome II game 7% Twitter super-injunctions n/a Man of Steel 30% UK’s first 4G network 19% “Quick Tap” 14% PES 2014 game 10% Nokia Lumia 1020 7% iPhone secretly tracking n/a Amazing Spider-Man 30% Rock of Ages movie 19% Vevo launched 14% Microsoft buy Nokia 10% Now TV streaming box 7% PS3 accounts hacked n/a Brits 2012 30% Titanic 3D movie 19% Amazon Cloud Player 14% BBC launch 5 HD channels 10% Blu-ray disc successor 7% Murdoch’s BSkyB bid n/a Freeview HD 30% PS Vita 19% Django Unchained movie 14% Facebook Home 10% Marvel Heroes video game 7% Net neutrality n/a Bourne Legacy movie 29% Apple iPad Air 19% Gran Turismo 6 game 13% Star Trek game 10% Yahoo! buys Tumblr 7% iPhone4 reception issue n/a Prometheus movie 29% Murdoch questions 19% Samsung smartwatch 13% Trance movie 10% Google paid music service 7% The Times paywall n/a Oscars 2012 29% Amazon Kindle Fire 19% Gravity movie 13% New Super Mario game 10% Yahoo! buys Summly app 7% The Inbetweeners Movie 29% Microsoft buy Skype 19% Apple iOS7 13% Stones GRRR! Album 10% DmC game 7% 3D TV sets 29% Kindle eBook 19% BBC TV Centre closes 13% Lumia 920 10% NI wins football rights 7% iPad 2 29% Louis Smith wins SCD 19% Samsung Gal Note 8 unveil 13% HTC Windows 10% Girls Aloud Ten album 7% Wiggins wins BBC Sport 29% PlayStation 4 price £349 18% Tomb Raider game 13% PS3 Slimmed 10% Nintendo Land game 7% please see the The Wolverine movie 28% Internet ‘trolls’ identified 18% Rise of the Guardians 13% Google piracy search rank 10% PS A-S B Royale game 7% Baftas 2012 28% CoD: Black Ops 2 game 18% Need for Speed game 13% Darksiders ll game 10% Dishonored game 7% Appendix for Les Misérables movie 28% Jimmy Carr tax 18% Surface launch 13% Guild Wars 2 game 10% Led Zeppelin DVD 7% details of the Matt Smith last Dr Who 27% Nexus 7 tablet 18% BBC iPlayer Radio 13% Microsoft buy Yammer 10% Piracy Hotspots 7% fieldwork date to Mrs Brown’s Boys ratings 27% Samsung Galaxy S3 18% HTC beat Apple 13% Microsoft Xbox Music 10% BT told block pirate sites 7% Fast & Furious 6 movie 27% Murdoch not a fit person 18% London 2012 game 13% Digital Economy Act delay 10% Deus Ex: HR game 7% understand full Murray Sports Personality 26% Google Chromebooks 18% YouView launch 13% Facebook app store 10% HP to focus on software 7% context Peter Capaldi Dr. Who 26% James Arthur X Factor win 18% Google Drive 13% Project Glass unveiled 10% Bing 7% Life of Pi movie 26% Harry Potter screenplay 17% Battlefield 4 game 13% Roaming costs capped 10% Jolla smartphone launched 6% this edition’s items iPhone 5 25% Pornography filters 17% Game chain bust 13% Nokia 808 revealed 10% Steve Ballmer to retire 6% are highlighted Ice Age 4 movie 25% Evil Dead 2013 movie 17% The Sun on Sunday 13% BBC TV download service 10% Grid 2 video game 6% green The New iPad 25% Warner Bros. Studio Tour 17% Facebook plan to float 13% 60s/70s Absolute Radio 10% YouTube paid subscription 6% World War Z movie 24% Windows 8 preview 17% Megaupload taken down 13% Google Music in USA 10% HP Slate 7 6% The Great Gatsby movie 24% Star Wars films on BD 17% Batman: Arkham City game 13% YouTube movie rentals 10% Twitter #Music launch 6% Lincoln movie 24% Google Cloud music 17% Apple Siri software 13% Gears of War 3 game 10% Sky buys O2 business 6% Avengers Assemble movie 24% Nokia E7 smartphone 17% Windows 8 unveiled 13% Sony Move 10% HP Music 6% DAB Radio 24% Call of Duty: Ghosts game 17% Google+ 13% Google TV 10% Xbox Music 6% iPad 24% Sony Ericsson Xperia Play 17% Crysis 2 game 13% BBC News site redesign 10% BlackBerry music service 6% 12 Years a Slave movie 23% 3D Blu-ray players 17% Halo: Reach game 13% Beyoncé album 9% FA Cup on Facebook 6% PlayStation 4 launched 23% Hillsborough song 17% BT Vision 13% Killzone: Shadow Fall game 9% Google buy Motorola 6% The World’s End movie 23% Jack Reacher movie 17% Lego Marvel game 13% YouTube Awards 9% Dell Streak 6% The Hobbit preview 23% Abbey Clancy Strictly win 16% Samsung Curve 12% KitKat Android 9% Nvidia game device unveil 6% Amazon Kindle Touch 23% X-Factor Sam Bailey #1 16% Tesco launch Hudl tablet 12% Nintendo 2DS 9% Snapchat hack 5% Firefox 4 launched 23% Secret Life of Walter Mitty 16% JK Rowling Author reveal 12% The Last of Us game 9% Disney Infinity game 5% Hunger Games: CF movie 23% Assassin’s Creed IV game 16% Xbox One price £429 12% Defiance series/game 9% Google Chromecast dongle 5% Grand Theft Auto V game 22% FIFA 14 game 16% Psy ‘Gentleman’ single 12% LOVEFiLM pilots 9% Intel ‘Haswell’ processors 5% Oscars 2013 22% Rush movie 16% BlackBerry 10 revealed 12% Gears of War: Judgement 9% Remember Me video game 5% Sony PS4 announced 22% JJ Abrams directs Star Wars 16% Halo 4 game 12% Peter Kay sitcom on iPlayer 9% Huawei Ascend P6 5% Star Wars/Disney deal 22% Leveson Report 16% Hitman: Absolution game 12% One Direction #1 One Way 9% nVidia launch ‘Shield’ 5% Netflix in UK 22% FIFA 13 game 16% Resident Evil 6 game 12% Crysis 3 game 9% Dell takeover bids 5% Sites go offline for SOPA 22% Windows 8 pre-launch 16% Optimus 4X HD 12% Nokia Lumia 1520 & 1320 9% O2 Tu Go app 5% Children in Need concert 22% Stone Roses tour 16% Prince Harry naked 12% Entwistle resigns 9% Facebook Graph search 5% London 2012 tickets 22% MS Surface preview 16% MS Outlook relaunch 12% Football Manager ‘13 9% Sightseers movie 5% excitement Nintendo 3DS 22% Asteroid mining 16% Microsoft SmartGlass 12% Ultra HD/4K TV sets 9% NBA 2K13 game 5% IE9 launched 22% Facebook “Timeline” 16% Nokia Lumia launched 12% Madden NFL 13 game 9% Tweet Store 5% Smart TV 22% Nintendo unveil ‘Wii U’ 16% Batman: Arkham Origins 12% Diablo 3 game 9% UK HuffPo launched 5% Golden Globes 2012 22% BlackBerry PlayBook 16% Facebook shares 12% Flame virus 9% Google Buzz 5% buzz Xbox Kinect 22% Samsung Galaxy Tab 16% O2 mobile wallet 12% Official Charts streams 9% Virgin Gaming 5% Frozen Movie 21% LA Noire game 16% Mass Effect 3 game 12% MDNA album 9% Digital sales over £1b 5% all time list Xbox One launched 21% Portal 2 game 16% PM backs UK film wins 12% Facebook buy Instagram 9% Lilyhammer S2 on Netflix 4% iPhone 5S/5C 21% American Hustle movie 15% FIFA 12 game 12% Virgin Media Tube wi-fi 9% Company of Heroes 2 4% Alex Ferguson retires 21% Samsung Galaxy Note 3 15% HP TouchPad 12% Google Play 9% Nokia Music + 4% Xbox One announced 21% Bowie album The Next Day 15% Motorola Xoom 12% Rage game 9% World of Warcraft free 4% Oblivion film 21% Zero Dark Thirty movie 15% UK Radioplayer 12% 3D Wimbledon on BBC 9% Myspace sold for £35M 4% Windows 8 launched 21% Nintendo Wii U launch 15% Charlie Sheen in news 12% Skype on Facebook 9% Painkiller: H&D game 4% 4G UK 21% Assassin’s Creed III game 15% Homefront game 12% Sonic the H-hog 20 years 9% Twitter launches Vine 3% Expendables ll movie 21% Res Evil: Retribution game 15% BBM app in iOS/Android 12% “.xxx” sex domain 9% Snapchat mobile app 3% Call of Duty: MW3 game 21% Samsung fined 15% Nexus 5 smartphone 12% Qriocity 9% Mflow 3% iPhone 4S 21% “ACTA” rejection 15% Google Chrome OS 12% Google One Pass 9% Asda remove Wii U 2% Star Wars: Ep VII date 21% Google TV UK 15% Dead Rising 3 game 11% Steam (gaming service) 9% Reddit Boston apology n/a 22 appendix Any figure shown in these Buzz reports should really be considered in relation to when a news story occurred and when the fieldwork was conducted. Both these dates are presented in the appendix that follows. Big Brother re-launched 8/11 9/11 Disney ‘s Frozen movie 12/13 12/13 Google Chromecast 7/13 8/13 appendix Bing 6/09 8/10 Disney Infinity game 7/13 8/13 Google Cloud music 5/11 5/11 BioShock Infinite game 3/13 4/13 Django Unchained movie 1/13 1/13 Google Drive 4/12 5/12 NYR = not yet released at th time of fieldwork BlackBerry 10 revealed 1/13 2/13 Dr Who 50 Anniversary 11/13 12/13 Google Music in USA 11/11 11/11 BlackBerry music service 8/11 9/11 E3 gaming conference 6/13 7/13 Google new privacy policy 3/12 3/12 Title News Field BlackBerry outage 10/11 10/11 EMI sold to Universal 11/11 11/11 Google One Pass 2/11 4/11 £1bn digital sales 1/13 1/13 BlackBerry PlayBook 6/11 6/11 Entwistle resigns 11/12 12/12 Google paid music service 5/13 6/13 12 Years a Slave movie 1/14 1/14 Blinkbox launched 2008 5/11 EURO 2012 6/12 6/12 Google Play 3/12 3/12 3D Blu-ray players 2010 8/10 Blockbuster administration 1/13 2/13 Evil Dead 2013 remake 4/13 5/13 Google search ranking 8/12 9/12 3D TV sets 1/10 5/11 Bourne Legacy movie 8/12 9/12 Expendables ll movie 8/12 9/12 Google TV 10/10 11/10 3D Wimbledon on BBC 7/11 7/11 Bowie album The Next Day 3/13 4/13 FA Cup on Facebook 8/11 9/11 Google TV UK 6/12 7/12 4G Live 10/12 11/12 Britain’s Got Talent 2/12 4/12 Fable III game 6/11 6/11 Google+ 6/11 7/11 60s/70s Absolute Radio 10/11 11/11 Brits 2012 1977 2/12 Facebook “Timeline” 1/12 2/12 Government email spying 4/12 4/12 Abbey Clancy wins SCD 12/13 1/14 Brits 2013 2/13 3/13 Facebook app store 5/12 5/12 Gran Turismo 6 game 12/13 12/13 ACTA rejection 7/12 7/12 BT told block pirate sites 7/11 9/11 Facebook buy Instagram 3/12 4/12 Gravity movie NYR 10/13 Amazing Spider-Man 7/12 7/12 BT buys ESPN 2/13 3/13 Facebook email 11/12 12/12 Grid 2 video game 5/13 6/13 Amazon Cloud Player 3/11 4/11 BT Vision 12/06 11/10 Facebook Graph search 1/13 2/13 Guild Wars 2 game 8/12 9/12 Amazon Kindle Fire NYR 10/11 Call of Duty: Black Ops 11/10 11/10 Facebook Home s/p 4/13 5/13 Halo 4 game 11/12 12/12 Amazon Kindle Touch 3/12 4/12 Call of Duty: Black Ops 2 11/12 12/12 Facebook new design 9/11 10/11 Halo: Reach game 9/10 11/10 American Hustle movie 12/13 1/14 Call of Duty: Ghosts game 11/13 11/13 Facebook plan to float 2/12 2/12 Hillsborough song 12/12 1/13 Anchorman 2 movie 12/13 12/13 Call of Duty: MW3 game 11/11 11/11 Facebook shares 5/12 5/12 Hitman: Absolution game 11/12 12/12 Android-based tablets 6/10 2/11 Catching Fire movie 11/13 11/13 Fallout: New Vegas game 10/10 11/10 HMV administration 1/13 2/13 Apple iCloud 10/11 10/11 Charlie Sheen in news 3/11 4/11 Far Cry 3 game 11/12 12/12 Homefront game 3/11 4/11 Apple iOS7 6/13 7/13 Children in Need concert 11/11 11/11 Fast & Furious 6 movie 5/13 6/13 Homeland series 3 9/13 10/13 Apple iPad Air 11/13 11/13 Chris Moyles leaves 7/12 8/12 Felix Baumgartner skydive 10/12 11/12 HP Music 11/12 12/12 Apple Mountain Lion 7/12 8/12 Cloud Atlas 2/13 3/13 FIFA 12 game 9/11 10/11 HP Slate 7 launched 4/13 5/13 Apple Siri software 10/11 10/11 Comic Relief 2013 3/13 4/13 FIFA 13 game 9/12 10/12 HP to focus on software 8/11 9/11 Apple TV 9/10 11/10 Company of Heroes 6/13 7/13 FIFA 14 game 9/13 10/13 HP TouchPad 7/11 7/11 Apple-Samsung battle 8/11 9/11 The Croods movie 3/13 4/13 Fifty Shades of Grey 6/11 8/12 HTC beat Apple 6/12 7/12 Asda remove Wii U 7/13 8/13 Crysis 3 game 2/13 3/13 Final Harry Potter 7/11 7/11 HTC Flyer tablet 6/11 6/11 Assassin’s Creed III game 10/12 11/12 Crysis 2 game 3/11 4/11 Firefox 4 launched 3/11 5/11 HTC One launched 4/12 5/12 Assassin’s Creed IV game 10/13 12/13 DAB Radio 1999 8/10 Flame virus 6/12 6/12 HTC One flagship phone 2/13 3/13 Asteroid mining 4/12 5/12 Daft Punk #1 4/13 5/13 Football Manager ‘13 game 11/12 12/12 HTC service questioned 10/11 10/11 Avengers Assemble 4/12 4/12 Daft Punk album 5/13 6/13 Football Manager ‘14 game 10/13 11/13 HTC Windows 9/12 10/12 Baftas 2012 1947 2/12 Dark Knight Rises movie 7/12 8/12 Forza Motorsports 5 game 11/13 12/13 HTC/Apple dispute 5/11 7/11 Batman: Arkham City game 10/11 11/11 Darksiders ll game 8/12 9/12 Freeview HD 2012 7/10 Huawei Ascend P6 6/13 7/13 Batman: Arkham Origins 10/13 11/13 Dead Rising 3 game 11/13 12/13 Game chain bust 3/12 4/12 Hunger Games movie 3/12 4/12 Battlefield 3 game 10/11 11/11 Defiance TV and game 4/13 5/13 Gears of War 3 game 9/11 9/11 Ice Age 4 movie 7/12 8/12 Battlefield 4 game 11/13 11/13 Dell Streak 6/10 7/10 GoW: Judgement game 3/13 4/13 IE9 launched 3/11 5/11 BBC iPlayer Radio 10/12 11/12 Dell takeover bids 3/13 4/13 Girls Aloud Ten album 11/12 12/12 Intel ‘Haswell’ processors 6/13 7/13 BBC launch 5 HD channels 7/13 8/13 Despicable Me 2 6/13 7/13 Goal-line technology 7/12 7/12 iPad 6/10 7/10 BBC News site redesign 7/10 8/10 Deus Ex: HR game 8/11 9/11 Golden Globes 1944 2/11 iPad 2 3/11 4/11 BBC One +1 channel 10/13 10/13 Devil May Cry game 1/13 2/13 Google buy Motorola 8/11 9/11 iPad Mini 11/12 11/12 BBC TV Centre closes 3/13 4/13 Diablo 3 game 6/12 6/12 Google Buzz 2/10 8/10 iPhone 4 6/10 7/10 BBC TV download service NYR 3/12 Digital display screens 2009 8/10 Google Chrome OS NYR 7/10 iPhone 4S NYR 10/11 BBM messenger app 10/13 11/13 Digital Economy Act delay 4/12 5/12 Google Chromebooks 5/11 5/11 iPhone 5 9/12 10/12 Beyoncé new album 12/13 1/14 Dishonored game 10/12 11/12 Google Chromebook Pixel 2/13 3/13 iPhone secretly tracking 4/11 5/11 24 Megaupload taken down 1/12 2/12 Nokia Music+ 1/13 2/13 Rock of Ages movie 6/12 6/12 appendix Men In Black 3 movie 5/12 5/12 Nokia tablet, Lumia 2520 NYR 11/13 Runner Runner movie 10/13 10/13 Mflow 11/09 7/10 Now TV streaming box 7/13 8/13 Samsung #1 smartphone 10/11 11/11 NYR = not yet released at time of fieldwork Michael Jackson’s doctor 10/11 11/11 Nvidia gaming device unveil NYR 1/13 Samsung Curve 10/13 10/13 Microsoft buy Skype 5/11 5/11 nVidia launch ‘Shield’ 5/13 6/13 Samsung fined 8/12 9/12 Title News Field Microsoft buy Yammer 6/12 7/12 O2 mobile wallet 4/12 5/12 Samsung Galaxy 4/10 8/10 iPhone4 reception issue 6/10 8/10 Microsoft SmartGlass 6/12 6/12 O2 Tu Go app 3/13 4/13 Samsung Galaxy Note 8/12 9/12 iPlayer downloads 9/12 10/12 Microsoft U-turn 6/13 7/13 Oblivion movie 4/13 5/13 Samsung Galaxy S3 5/12 5/12 Iron Man 3 4/13 5/13 Microsoft Xbox Music 6/12 6/12 Official Charts streams 5/12 5/12 Samsung Galaxy S4 unveil 3/13 4/13 Jack Reacher movie 12/12 1/13 Motorola Xoom 2/11 6/11 Olympic torch relay 5/12 5/12 Samsung Galaxy Tab 11/10 6/11 James Arthur wins X Factor 12/12 1/13 Mrs Brown Boys ratings 12/13 1/14 Olympus has Fallen film 4/13 5/13 Samsung Galaxy Note 8 tab 2/13 3/13 Jimmy Carr tax 6/12 7/12 MS Outlook re-launch 8/12 8/12 Optimus 4X HD 8/12 9/12 Samsung ‘Smart Home’ 1/14 1/14 Jimmy Savile scandal 10/12 11/12 MS Surface preview 6/12 6/12 Oscars 2012 1929 2/12 Secret Life of Walter MItty 12/13 1/14 JJ Abrams directs Star Wars 1/13 2/13 Murdoch not a fit person 5/12 5/12 Oscars 2013 2/13 3/13 Sherlock series 3 1/14 1/14 JK Rowling author reveal 7/13 8/13 Murdoch questions 10/11 11/11 Painkiller: H&D game NYR 1/13 Sightseers movie 11/12 12/12 Jolla smartphone launched 11/13 12/13 Murdoch’s BSkyB bid 6/10 2/11 Peter Capaldi Dr. Who 8/13 8/13 SimCity game 3/13 4/13 Killzone: Shadow Fall game 11/13 12/13 Murray wins SPOTY 2013 12/13 1/14 Peter Kay sitcom on iPlayer 3/13 4/13 Sir Alex Ferguson retires 5/13 6/13 Kindle eBook 10/09 11/10 Murray loses Wimbledon 7/12 7/12 One Direction #1 One Way 2/13 3/13 Sites go offline for SOPA 1/12 2/12 Kindle Fire UK 9/12 10/12 Muse Olympic song 6/12 7/12 Ouya console unveil 8/12 8/12 Sky 3D Channel 10/10 11/10 Kinect for PCs launch 2/12 2/12 Myspace sold for £35M 6/11 7/11 PEGI Ratings 7/12 8/12 Sky buys O2 business 3/13 3/13 Kinect: Star Wars game 4/12 4/12 NBA 2K13 game 10/12 10/12 PES 2014 game 9/13 12/13 SKY News Twitter use 2/12 2/12 LA Noire game 6/11 6/11 NBA 2K14 game 10/13 10/13 Phone hacking 6/11 7/11 Skyfall movie 10/12 11/12 Led Zeppelin DVD NYR 11/12 Need for Speed game 11/12 12/12 Piracy hotspots 9/12 10/12 Skype on Facebook 6/11 7/11 Lego Marvel game 11/13 11/13 Net neutrality n/a 11/10 PM backs UK film wins 1/12 2/12 Sleeping Dogs game 8/12 9/12 Les Misérables movie 1/13 1/13 Netflix in UK 10/11 2/12 Portal 2 game 6/11 6/11 Smart TV 2012 4/11 Leveson Report 11/12 12/12 New series of Dr Who 9/12 9/12 Prince Harry naked 8/12 9/12 Snapchat hack 1/14 1/14 Life of Pi movie 12/12 1/13 New Super Mario game 11/12 12/12 Project Glass unveiled 4/12 4/12 Snapchat mobile app 1/13 2/13 Lilyhammer series 2 11/13 1/14 New Tomb Raider game 3/13 3/13 Prometheus movie 6/12 6/12 Sonic the H-hog 20 years 1991 7/11 Lincoln movie 1/13 2/13 Newport Jay-Z spoof 8/10 8/10 PS A-S B Royale game 11/12 12/12 Sony announce PS4 2/13 3/13 Live Messenger closure 11/12 12/12 Next generation iPlayer 10/13 10/13 PS Vita launched 2/12 2/12 Sony Ericsson Xperia Play 4/11 4/11 London 2012 opening 7/12 8/12 Nexus 4 smartphone 10/12 12/12 PS Vita unveiled NYR 6/11 Sony Xperia Z1 9/13 10/13 London 2012 tickets 6/11 7/11 Nexus 5 smartphone 10/13 11/13 PS3 accounts hacked 4/11 5/11 Sony Move 9/10 11/10 London 2012 game 6/12 7/12 Nexus 7 tablet 6/12 7/12 PS3 Slimmed 9/12 10/12 Sony recall 1.6m TVs 10/11 10/11 Louis Smith wins SCD 12/12 1/13 Nexus 10 tablet 10/12 11/12 PS4 console launched 11/13 12/13 Sony touchless display NYR 3/12 LOVEFiLM pilot TV series 4/13 5/13 Nintendo ‘3DS XL’ 6/12 7/12 PS4 price £349 6/13 7/13 Sony unveils Xperia Z tablet 1/13 2/13 LOVEFiLM series, Copper 9/13 10/13 Nintendo 3DS 3/11 6/11 Psy ‘Gentleman’ single 4/13 5/13 Spotify 2/09 2/11 Lumia 920 9/12 10/12 Nintendo Land game 11/12 12/12 Qriocity 3/11 4/11 Star Trek Into Darkness 5/13 6/13 MacBooks revamped NYR 6/12 Nintendo unveil ‘Wii U’ 6/11 6/11 Quick Tap 6/11 6/11 Star Trek video game 4/13 5/13 Madden NFL 13 game 8/12 9/12 Nintendo Wii U launched 11/12 12/12 Rage game 10/11 10/11 Star Wars: Episode VII date 11/13 11/13 Madonna booed 7/12 8/12 NI wins football rights 1/12 2/12 Reddit issue apology 4/13 5/13 Star Wars films on BD 9/11 9/11 Man of Steel 6/13 7/13 Nokia 808 revealed NYR 3/12 Remember Me video game 6/13 7/13 Star Wars/Disney deal 10/12 11/12 Marvel Heroes video game 6/13 7/13 Nokia E7 smartphone 2/11 5/11 Resident Evil 6 game 10/12 10/12 Stars at Jubilee concert 6/12 6/12 Mass Effect 3 game 3/12 3/12 Nokia Lumia 925 slim 5/13 6/13 Resident Evil: Retribution 9/12 10/12 Steam (gaming service) 2002 8/10 Matt Smith final Dr Who 12/13 1/14 Nokia Lumia 1020 7/13 8/13 Resident Evil 6 trailer 1/12 2/12 Steve Jobs dies 10/11 10/11 Max Payne 3 game NYR 4/12 Nokia Lumia 1520 & 1320 10/13 11/13 Rise of the Guardians 11/12 12/12 Steve Jobs resigns 8/11 9/11 McApline sues 11/12 12/12 Nokia Lumia launched 5/12 5/12 Roaming costs capped 3/12 3/12 Stones GRRR! album 11/12 12/12 MDNA album 3/12 4/12 Nokia/MS partnership 2/11 4/11 Robbie Williams #1 11/12 12/12 Stone Roses tour 6/12 6/12 25 Windows 8 launched 10/12 11/12 appendix Windows 8 preview NYR 3/12 Windows 8 unveiled NYR 9/11 NYR = not yet released at time of fieldwork Windows 8 update 5/13 6/13 Wreck it Ralph movie 2/13 3/13 Title News Field World of Warcraft free 6/11 7/11 Successor to Blu-ray 7/13 8/13 World War Z 6/13 7/13 Surface launch 10/12 12/12 Wuaki.tv 9/13 10/13 Tesco Hudl tablet 9/13 10/13 Xbox One console launched 11/13 12/13 The Daily on iPad NYR 2/11 Xbox One price £429 6/13 7/13 The Hobbit: TDoS 2 movie 12/13 12/13 Xbox One announced 5/13 6/13 The Hobbit movie 12/12 1/13 Xbox Kinect 11/10 11/10 The Hobbit preview 7/12 8/12 X factor winner #1 12/13 1/14 The Great Gatsby movie 5/13 6/13 .xxx sex domain 4/11 4/11 The Inbetweeners movie 8/11 11/11 Yahoo! buys Summly app 3/13 4/13 The Last of Us game 7/13 8/13 Yahoo! buys Tumblr 5/13 6/13 The New iPad 3/12 3/12 Yahoo! put up for sale 9/11 9/11 The Sun on Sunday 2/12 3/12 YouTube movie rentals 10/11 10/11 The Sweeney movie 9/12 10/12 YouTube Music Awards 10/13 10/13 The Times paywall 6/10 8/10 YouTube paid subscriptions 5/13 6/13 The Voice 3/12 4/12 YouView NYR 11/10 The Wolverine movie 7/13 8/13 YouView launch 7/12 7/12 The Worlds End movie 7/13 8/13 Zero Dark Thirty movie 1/13 2/13 Titanic 3D movie 1997 4/12 Trance movie 3/13 4/13 Tweet Store 9/12 10/12 Twitter launches Vine 1/13 2/13 Twilight: Part 2 movie 11/12 12/12 Twitter launch #Music 4/13 5/13 Twitter super-injunctions 6/11 6/11 Ubisoft patch 7/12 8/12 UK HuffPo launched 7/11 7/11 UK pornography filters 7/13 8/13 UK Radioplayer 3/11 4/11 UK’s first 4G network 8/12 9/12 Ultra HD/4K TV sets 10/12 11/12 Vevo launched 12/09 5/11 Virgin Gaming 7/10 8/10 Virgin Media Tube wi-fi 3/12 3/12 Viva Forever' musical 12/12 1/13 Warner Bros. Studio Tour 3/12 3/12 Warner films on FB 3/11 4/11 Wiggins wins BBC Sports 12/12 1/13 Wii U console revealed 6/12 6/12 Windows 7 Mobile 11/10 2/11 Windows 8.1 launched 10/13 11/13 Windows 8 pre-launch 7/12 8/12 26 our contact details Steve Evans – entertainment & technology [email protected] 07849 172341

Lee Langford – technology & telecoms [email protected] 07966 339606

Denholm Scotford – business development [email protected] 07989 388164

Pete Cooke – sector head [email protected] 07989 387093

http://www.harrisinteractive.com/uk/