The Top 100 Most Loved Financial Services Brands 2020
Who is winning the hearts of UK consumers?
savanta.com Contents
Introduction 03 The power of love 04 Love in the post COVID-19 world 05 What drives love? 06
Which brands are the top performers? 07 The top 20 most loved financial services brands of 2020 08 Top 3 category medallists 09 — Payment platforms 10 — Aggregators 11 — Banking 12 — Neobanks 13 — Retailers 14 — Insurers 15 — Credit cards 16 — Credit check companies 17 — Investments & savings 18
Applying the lessons 19 Three ways financial services companies can inspire love 20
The league table in full 21 No. 01 — 100 22
How Savanta can help you 25 How we support financial services brands 26 How the BrandVue data engine works 27 The team behind the report 28
savanta.com 02 Introduction
04: The power of love 05: Love in the post COVID-19 world 06: What drives love?
savanta.com Introduction
The power of love
The financial services industry is built question ‘what about when there are a Net promoter score (NPS) is word-of-mouth being such a powerful on the foundation of trust. Financial number of organisations that I trust’? widely used in financial services to marketing tool, understanding how products are intangible — we can’t see How do I then choose between them? understand customer satisfaction, many of your customers are active or touch what we’ve bought. Financial loyalty and reduce churn. NPS promoters is important. When we look This is where trust is no longer a products are there to protect and provide also tells you how many of your at NPS vs brand trust and Brand Love, differentiator. When we look at trust for ourselves, our family and our future. customers are likely to actively a picture emerges showcasing how of big banks, for example, there is We therefore need to ‘trust’ financial recommend you and with powerful Brand Love can be: very little to choose between them. organisations to look after our money Other differentiators come into play. and keep it safe. Data shows us that if a consumer loves Many financial organisations had to a brand, they are more likely to consider work hard to rebuild trust after the and prefer it than if they just trust a brand. Average percentage of customers who are promoters 2008 global financial crisis, so it’s not Looking at average consideration and surprising that finance organisations preference of the top 100 brands, the have focused on how to improve this following data shows that if a consumer metric. So, with trust being such a focus, trusts a brand, that brand is twice as likely why are we talking about love? to be considered, however love gets a There is no doubt that trust remains key. brand further. If a consumer loves a brand, However, trust is also becoming a hygiene this puts that brand into the preferred factor. Do I trust this organisation with rather than just considered category. my money — yes or no? Then comes the Love is a differentiator:
87% Brand consideration and preference 56% 49% Prefer Also consider 59% 53%
25% Total Those who trust Those who love 46% market the brand the brand
26% 10% 28% % 16 13% This data is essentially saying that trust alone about it and recommend it. It’s those Total Those who trust Those who doesn’t drive customers to be advocates of a who love your brand who are most likely market the brand love the brand brand whereas love does. When a customer to be brand advocates. This is why love loves a brand, they are more likely to talk is so powerful. savanta.com 04 Introduction
Love in the post COVID-19 world
COVID-19 has disrupted the world and shifted behaviours. It’s been an emotional time for consumers trying to navigate the new world.
We have seen consumers shifting Customers have valued openness attitudes towards their finances — and transparency at this time — they’ve re-focused and re-engaged, which has helped build trust and, wanting to simplify, consolidate and ultimately, love for brands. feel more in control. Things are still uncertain. COVID-19 has been effectively the Consumers remain in a heightened biggest behavioural nudge we’ve state of turmoil. Consumers are also seen in decades. very receptive to messaging about finances and financial products. Financial services providers have been They want to feel in control, they the ‘good-guys’ this time by supporting want to feel safe. customers through the crisis. Providers who have proactively given gestures Brands who can connect emotionally — — premium rebates, mortgage or demonstrating empathy, understanding loan holidays for example — have and commitment to being there for shown empathy and understanding of customers — are the brands most customer situations, making customers likely to turn trust into love and stand feel valued, cared for and looked after. out in the post COVID-19 world.
savanta.com 05 Introduction
What drives love? Brand attributes that drive Brand Love
Helpful
For people like me
Trustworthy
On my side
BrandVue data shows us that the key drivers of brand Gets me a good deal love have softer, more personal, and emotional attributes. Friendly
The chart on the right shows the are supported to resolve an Expert impact of image attributes on issue or complete a transaction.
driving Brand Love. In essence, the contact was a Approachable positive and personal experience. Being ‘helpful’ and ‘for people like me’ are the key image attributes that At the other end of the scale are more Caring drive Brand Love. Both attributes reflect functional attributes. This doesn’t an empathy and an understanding of mean they are unimportant but it Accurate the customer and their needs. Being does mean they are less likely to trustworthy is also critical in driving inspire Brand Love. For instance, Dependable Brand Love — trust clearly remains key being dependable, straightforward in financial services but is just one and knowledgeable are much less Innovative aspect of Brand Love. emotional than helpful, friendly or on my side. Straightforward ‘On my side’ is next on the list, followed by ‘gets me a good deal’. Being a market leader or being innovative A market leader Brands that demonstrate they are doesn’t impact love which is much more there for the customer, are committed about getting the customer a good deal. Knowledgeable and help them get a good deal come Consumers clearly aren’t interested if across as supportive and committed — a financial services brand is fun and Inspires confidence that they really care about the customer. entertaining or upmarket.
Last of the top 6 is ‘friendly’. Both All of the top 6 drivers of love are softer, Fun and entertaining friendly and helpful imply a brand emotional and personal attributes. that customers feel happy to access — Brands that inspire love are the brands Upmarket and when they do, they’re treated with that connect emotionally with customers, empathy, made to feel comfortable and keep it relevant and show commitment.
savanta.com 06 Which financial services brands are the top performers?
08: The top 20 most loved financial services brands 09: Top 3 category medallists 10: Payment platforms 11: Aggregators 12: Banking 13: Neobanks 14: Retailers 15: Insurers 16: Credit cards 17: Credit check companies 18: Investments & savings
savanta.com Which brands are the top performers?
The top 20 most loved financial services brands
1 PayPal 11 Revolut
2 Visa 12 Animal Friends
3 MoneySavingExpert 13 Barclays Bank
4 Apple Pay 14 Amazon Pay
5 Monzo 15 Compare the Market
6 G Pay 16 Samsung Pay
7 Klarna 17 Lloyds Bank
8 Nationwide 18 ClearScore
9 Post Office 19 Moneybox
10 Mastercard 20 TotallyMoney
The full Top 100 list can be found on Page 22 savanta.com 08 Which brands are the top performers?
Top 3 category medallists
Context is everything
While there are valuable insights to be seen everyday lives — payment platforms in how the financial services sector operates offer a simple, safe and protected way as a whole, brand associations, engagement to spend and aggregators have helped and support vary by sub-sector. customers compare and save on a variety of different financial products. The most loved sub-sectors are payment platforms and aggregators. Both sub- Touch points are frequent and reward sectors really enable consumers in their is tangible.
A special shout-out to We have compiled a 'top 3' list across the following financial services sub-sectors, appearing in order of average love across the category: MoneySavingExpert
• Payment platforms • Insurers One of the most loved brands on our It focuses entirely on what’s best for panel doesn’t fit into any category, but the customer, rather than commercial • Aggregators • Credit cards rather, forms a category of its own — gain, maintaining high scores in a MoneySavingExpert (MSE). league of their own for positive image • Banking • Credit check companies statements such as ‘on my side’. MSE — AKA Martin Lewis — employs rd • Neobanks • Investments & savings a no-nonsense, accessible approach to MoneySavingExpert is 3 in our financial information, discussion and overall top 100 most loved financial • Retailers guidance, underpinned by the “cutting brands, just behind the payment your costs, fighting your corner” strapline. platforms PayPal and Visa.
savanta.com 09 Which brands are the top performers?
CATEGORY MEDALLISTS Payment platforms
Zoe Davies | Senior Executive
Payment platforms top the leader board PayPal adds value for the with PayPal and Visa receiving the most customer in terms of reliability “love”. Both providers enable customers and security. It gives an additional by giving them an electronic alternative layer of protection by not sharing method of payment. Customers can customer card or account easily and securely exchange money details with the merchant. electronically without the need for Similarly, Visa is the world leader physical cash exchange, which has digital payment network that not become even more important in only facilitates credit and debit card the post COVID-19 world. providers, but it allows card users to PayPal was once synonymous with securely make digital transactions. online auction sites such as eBay, but Their slogan “Everywhere you want now it is a widely accepted method of to be,” encompasses how widely 1 PayPal online payment. Companies with online accepted they are as a provider capabilities across the world, including across the globe. They are largely retailers from Argos to Currys PC World, perceived as secure and reliable travel agents, supermarkets, and even and have the capability of handling Visa monthly subscription services such as 65,000 transaction messages 2 Netflix, all accept PayPal as a method a second. of payment. The 3rd most loved brand amongst A customer’s bank account, credit or debit the payment platforms is Apple Pay. 3 Apple Pay card can be associated with a PayPal For Apple users, Apple Pay can be account which allows for fast and easy used for contactless payments and payments to be made by simply typing in the digital wallet means card details the account password or security key. are stored for easy online payments.
savanta.com 10 Which brands are the top performers?
CATEGORY MEDALLISTS Aggregators
Cicely King | Consultant
Price comparison websites (PCWs) On top of this, CtM has fostered strong are designed to offer choice, guidance, brand loyalty, within a category with and save customers as much money little differentiation, through their highly as possible on essential financial successful reward schemes. Offering products — and with these savings in tangible benefits such as meerkat toys, mind, it’s no surprise that PCWs rank 2 for 1 cinema tickets, and restaurant highly amongst the most loved discounts has pushed CtM into a much- financial services companies. loved position amongst customers. Whilst PCWs have begun to diversify MoneySuperMarket sits in 2nd their offerings, for example into energy place in the category. Famed for their and credit monitoring, in a category exciting advertising, MoneySuperMarket with very little differentiation in the completely repositioned their brand in service offered, brand love becomes 2019, with an aim to give customers crucial for growing share. control and a sense of ‘MoneyCalm’ over their finances. With both new campaigns Compare the Market (CtM) dominates, and product offerings, such as energy and topping the leader board within the credit monitoring, MoneySuperMarket are 1 Compare the Market aggregator category, and sitting in moving into steadier levels of brand love. the overall top 20 most loved brands. Compare the Market’s long running, GoCompare (GoCo) takes 3rd place in the much loved meerkats campaign has category. With instantly recognisable MoneySuperMarket proven to be one of the most successful advertising in the form of Gio Compario, 2 brand campaigns of all time, within GoCo have built a highly salient brand. any category, creating a distinct brand They have recently moved into incentive identity and highly recognisable brand offers, such as restaurant discounts or mascot that continues to charm free breakdown cover, proving the category 3 GoCompare customers with each new iteration. is highly competitive and fast moving.
savanta.com 11 Which brands are the top performers?
CATEGORY MEDALLISTS Banking
Kate Turner | VP
The UK’s biggest building society, Barclays is in 2nd place in the Nationwide, tops the banking category for banking category, outperforming being the most loved. Consistently ranking the other big 4 and is very much high for customer service, Nationwide seen as the market leader. However, outperforms big high street banks on it’s notable that among the specific bank reputation, so it’s not surprising Millennial segment Barclays is the to see the brand topping this category. number 1 most loved banking brand. Nationwide is a brand perceived as much Since the global financial crisis in more accessible to the wider consumer 2008 Barclays has succeeded in market — it outperforms all competitors engaging the younger generations for attributes such as ‘friendly’, ‘for people through initiatives such as digital like me’ and ‘trustworthy’. Its commitment eagles, the let’s go forward campaign, 1 Nationwide to keeping branches open and keeping fraud smart advertising, really easy the customer voice at the heart of its to use apps and enabling control advertising through its ‘voices’ campaign over money that matches how set it apart from competitors. Millennials like to access their funds. 2 Barclays However, although Nationwide is loved Lloyds is in 3rd position just across age groups, it particularly stands behind Barclays. A relatively strong out for over 50s and sits just behind performance from the traditional bank Barclays and Lloyds when looking with the ‘by your side’ strapline, Lloyds 3 Lloyds specifically at the younger generations has the highest advertising awareness (Gen Z and Millennials). of all the category medallists.
savanta.com 12 Which brands are the top performers?
CATEGORY MEDALLISTS Neobanks
Kate Turner | VP
Over the last few years, digital or account market in Q1 2020. Monzo is a ‘neobanks’ have played an important real threat to the main banking brands in role in putting pressure on traditional terms of Brand Love as it's share grows. high street banks to up their game in Revolut currently sits in 2nd place in this terms of mobile apps, user experience category. Known for ease and simplicity, and other digital functions — so much Revolut has made managing money so, we felt they deserved a category incredibly simple and app features of their own. help customers to budget, plan and Monzo is the overall winner in this feel in control. However, we have seen category, loved for the speed and some drops in trust scores during the simplicity of the app, its customer pandemic, therefore Revolut will have to service, and innovations like its work hard to maintain this position. community. Monzo is the only banking Monzo Starling is in 3rd place. Its digital 1 brand that features in the top five background means it’s responsive and most loved financial services brands — technologically agile enough to introduce showing its success at ‘putting the innovations such as the ‘connected love back into banking’. Revolut card’ — a spare debit card for trusted 2 The importance of love is reinforced shoppers aimed at vulnerable customers. by the latest current account switching This has been particularly critical during figures from BACS published on 30th the COVID-19 pandemic where many April 2020 which showed Monzo has the consumers have had to self-isolate and 3 Starling highest number of net gains in the current rely on others for help.
savanta.com 13 Which brands are the top performers?
CATEGORY MEDALLISTS Retailers
Zoe Davies | Senior Executive
The Post Office is our gold medallist In the last few years the Post Office has for the retailer sub-sector and it even increased their digital presence, meaning makes it into the top 10 most loved they are poised as a real threat to more financial services brands on our established players in the market. league table, placing it much higher Tesco Bank wins silver in this sub-sector than our silver and bronze medallists but they do come much further down our Tesco Bank and Asda Money. league table, ranking in the middle The Post Office has the highest levels of our top 100. Although they sell general of awareness when compared to other insurance, offer credit cards, loans and retailers that also provide financial savings products, they have recently services. It is so well known to the closed their mortgage offering, selling Post Office 1 UK public partly because it acts as a most of their business to Halifax. hub for many towns and villages and This attempt at refocusing their attention to they have more branches than all the their everyday banking services may have banks and building societies combined. impacted their position on our leader board. 2 Tesco Bank It also offers 170 different products and services, including savings, travel Similarly, our bronze medallist Asda Money money, loans, insurance, mortgages comes in at number 59 on our leader- and credit cards. They are in the board. Much like the leaders in this sub- 3 Asda Money process of creating a Customer Hub sector, it has a wide offering in services, which will bring all their products though the feeling of love towards the together online. brand is much lower.
savanta.com 14 Which brands are the top performers?
CATEGORY MEDALLISTS Insurers
Kathy Ellison | Director
Insurers don’t feature in the top 10 with Relative newcomer Staysure appears the highest ranked insurer, the AA, at as the 2nd most loved brand. Founded number 31. As long-established, widely in 2004 to provide comprehensive known, traditional British firms, the AA reasonably priced travel insurance for and the RAC are not surprisingly two the growing number of over-50s within of the nation’s top three most-loved the UK, it retains a relatively low insurance brands. Obviously, their awareness. However, their recent focus breakdown cover, alongside their role as on providing travel insurance with full insurance providers, ensures they are high COVID-19 cover, when other insurers in the nation’s consciousness. Both brands have pulled away from this, has made AA have been stressing what they are doing them stand out from the crowd and 1 to meet the COVID-19 restrictions and meet consumers current concerns. offering advice on all of their products. Other well-known direct brands (most The AA are head and shoulders above notably Esure and Direct Line) are close Staysure the others and have been for many behind. Admiral, who have attracted 2 years. In recent months their offer of free recent positive publicity with their ‘Stay breakdown service for all NHS workers at Home Refund’ of £25 to all motor policy during the COVID-19 crisis as well as their holders, are presently much further down partnership with regional ambulance the list, but we could well start to see a 3 RAC services has shown their human side. growth in their love and trust over time.
savanta.com 15 Which brands are the top performers?
CATEGORY MEDALLISTS Credit cards
Cicely King | Consultant
Credit cards are no longer simply a way to Aqua takes 2nd place, a credit card pay, but a method to earn rewards, plan company focussed on helping customers travel, gain access to events, and build grow their credit scores. Aqua not only credit scores. The range of credit card offers credit cards aimed at improving benefits available and the innovative credit scores for customers with bad services offered have placed our top or low credit, but also offer a speedy three winners in the most loved top 100 eligibility checker, as well as tips and leader board. advice on how to improve credit scores or budget for major life events, such as Barclaycard is the category winner. having a baby. Aqua’s promise to help As the UK’s first ever credit card, customers has proved invaluable within customer awareness is extremely high, the context of COVID-19, demonstrated and Barclaycard has built on its legacy by by their rapid growth in Brand Love as continuing to innovate and offer best-in- the year has progressed. market deals. Barclaycard offers a range of benefits beyond its attractive rates, Third place in the category goes to such as an accessible app, or festival American Express. Best known for and gig ticket discounts. With discounts attractive rewards, American Express on experiences and high-profile festival maintains very high levels of awareness, 1 Barclaycard sponsorships such as Wireless and despite not being a universally accepted British Summer Time, it is little surprise credit card in the UK. American that Millennials have the highest levels Express has tapped into traditional of Brand Love for Barclaycard in the loyalty schemes through their cards, 2 Aqua category. Beyond the attractive rewards building Brand Love through rewards, offered, Barclaycard is committed to Avios travel points, and exclusive helping customers keep on top of card access to experiences. With a brand payments, manage credit card debt and purpose focussed on supporting SME American Express create repayment plans, firmly placing businesses, customers are able to see 3 them as a much-loved credit card in tangible benefits to using AMEX for both customers' minds. themselves and their community.
savanta.com 16 Which brands are the top performers?
CATEGORY MEDALLISTS Credit check
Cicely King | Consultant
Whilst always important in financial With an easy to use platform, tips on planning, the relevance of credit scores improving scores, and personalised and their effect on financial access has credit product comparison, it’s no grown in customers' minds within the surprise that ClearScore has been last few years. With this, new players steadily building Brand Love amongst have emerged, offering accessible credit customers since its conception. checks, advice on how to grow scores, Second place in the category goes and a tailored comparison service to TotallyMoney, offering a clean user of credit products available to the experience and a brand promise individual customer. that their service will always remain The highly personalised and helpful free, whilst only offering products that service offered by credit check companies are beneficial to credit scores. As the has both grown Brand Love and solidified brand purpose is centred around the relatively new service need in building and improving credit scores, customers' minds. All three winners in TotallyMoney is particularly popular this category sit in similar positions, amongst Millenials and Gen Z, with with ClearScore narrowly taking a top noticeable spikes in Brand Love 20 spot. All three winners offer free within these demographics during tools and apps that look only to improve the first quarter of 2020, as more customer’s scores through advice and consumers become aware of their ClearScore credit building products. financial safety nets within the 1 context of COVID-19. ClearScore takes first place. A relatively new company, ClearScore began in 2015 Credit Karma takes 3rd place in the and has rapidly expanded to become category. As a US company that have 2 TotallyMoney one of the UK’s biggest fintech brands. expanded to Canada and the UK, ClearScore has specifically targeted Credit Karma, like the other winners, Millennials, focussing on building an offers free advice, an app, and awareness and understanding of the credit products personalised to the Credit Karma need for a healthy credit score in a customer's score, to both grow score 3 previously disengaged group. and ensure they will be accepted.
savanta.com 17 Which brands are the top performers?
CATEGORY MEDALLISTS Investments & savings
Robert Seffert | Associate Director
Having savings has long been seen as A markedly higher love score for a bedrock of guaranteeing financial Moneybox is a key differentiator, as security among consumers. However, in there is little difference in awareness the COVID-19 environment we have seen among the top three investment and this become increasingly more important savings brands. to consumer peace of mind (particularly With the second highest love score those directly financially impacted by the is Fidelity, which also has a reputation effects of the pandemic). In many cases for particularly supporting those new COVID-19 has acted as a behavioural to investing, who are often looking for nudge to get people to save more simple, easily defined investment and build a ‘savings safety net’. options / processes. Added to this, there is an increased Just behind Fidelity is Old Mutual. need among consumers for control Old Mutual offers a more traditional and for financial planning, with an support and investment structure, with increased use of online platforms and engagement funnelled through financial apps to engage with and manage finances. advisers. Both Fidelity and Old Mutual Moneybox is top of the investment are close in the top 100, sitting in 32nd and savings category, offering an app and 35th position, some way behind service for those beginning their savings Moneybox which holds the 20th spot. and investment journey. Just below the top three and worth Founded in late 2015 and now with mentioning, is National Savings and over 400,000 subscribers, Moneybox Investment (NS&I). Whilst love for NS&I advertises itself as an easy to access, is just below Old Mutual, awareness 1 Moneybox easy to use and integrated tool for is far higher than any of the top three consumers to convert pennies from brands and the highest in this category. online transactions (‘change’) into The government-backed savings bank savings/investment contributions. has been impacted by a number of Fidelity This plays to key current consumer actions resulting from the pandemic, 2 priorities, allowing an actionable way with the government in July increasing to begin saving and investing, whilst the banks net financing target catering to the drive for increased control dramatically, which followed an by linking it to everyday individual small earlier announcement that planned 3 Old Mutual savings, easily monitored through an cuts to variable interest rates were online tool. being cancelled.
savanta.com 18 Applying the lessons
20: Three ways financial services companies can inspire love
savanta.com Applying the lessons
Three ways financial 02: Be personal and targeted It’s not one size fits all. People respond support people to reach their goals services companies to personal, targeted messaging that and remember to keep it simple. demonstrates an understanding of Keep it relevant and ensure messages the customer. Keeping it personal, are targeted, especially to life stages. can inspire love simple and real will show empathy Think about what the customer wants and make customers feel the brand — what are they passionate about? is on their side. Then relate products, services and Assume a supportive role to connect messages to customer passions emotionally. Helping people feel in and goals. Financial services are control has emotional benefits for the there to help people reach their customer — it reduces anxiety and personal goals. By keeping goals makes people feel happier. Consider front of mind, messages will stay what guidance can be offered to relevant and cut through.
Innovate through personalised 01: Build an emotional connection 03: supportive products and services Data from BrandVue shows us that services, offer guidance and support. Think about the changing consumer Take advantage of the evolving when brands build an emotional Link solutions to needs and emotional needs and develop innovative consumer relationship with connection with customers, this has a benefits — help customers reduce products, services and tools to help digital and use new channels strong influence on Brand Love. People anxiety and feel happier. them reach goals. This could be to develop the personal, feel connected to brands who they feel saving, managing debt, investing or emotional connection — Small gestures can have a big represent and understand them, their even long-term planning. It could even e.g. live chat through an app, impact — e.g. proactively offering situation and their needs. be a budgeting tool to help people the opportunity to video call help, giving rebates on insurances not stay on top of their finances. Help the rather than audio call, wider Brands can use language to demonstrate used, communicating about payment customer feel like they’re getting a acceptance of chatbots, empathy and understanding of today’s holidays, offering reassurance and good deal and this, in turn, will make offering advice (or guidance) emotional challenges — speak to the support. Brands that have connected them feel the brand is on their side. over Teams and Zoom. underlying customer need, assume a emotionally and demonstrated they supportive and helpful role. Help people are there for the customers will inspire feel in control through products and Brand Love.
savanta.com 20 The league table in full
22: No. 01 — 100
savanta.com The league table in full
No. 01 — 100 11 Revolut 12 Animal Friends
13 Barclays Bank
01 PayPal 14 Amazon Pay
Compare the Market 02 Visa 15
16 Samsung Pay 03 MoneySavingExpert 17 Lloyds Bank
04 Apple Pay 18 ClearScore
19 Moneybox 05 Monzo 20 TotallyMoney
G Pay 06 21 Credit Karma
22 Starling Bank 07 Klarna
23 Halifax
08 Nationwide 24 Lending Stream
25 Pingit 09 Post Office
26 Barclaycard 10 Mastercard 27 MoneySuperMarket
28 Santander Our methodology
We capture people’s love for a financial service with the most positive option of our BrandVue 29 Atom Bank affinity question ‘How would you describe your opinion of the following financial serices brands?’. The top box ‘Love’ represents the true brand affinity. The table of top 100 financial 30 AA services is created by ranking the organisations by their Brand Love.
savanta.com 22 The league table in full
31 Fidelity 51 Confused.com
32 Simplyhealth 52 Vitality
33 Staysure 53 Tesco Bank
34 Old Mutual 54 esure
35 National Savings & Investments 55 Principality
36 Coventry Building Society 56 Direct Line
37 nutmeg 57 First Direct
38 Canada Life 58 Asda Money
39 NatWest 59 Newcastle Building Society
40 HSBC 60 Danske Bank
41 St James's Place 61 Bupa
42 Aqua 62 Insure & Go
43 Hitachi Personal Finance 63 Tesco Compare
44 GoCompare 64 Elephant
45 Metro Bank 65 Aegon
46 Experian 66 MoneyGram
47 FindAndFundMyCar.com 67 Royal London
48 Satsuma 68 American Express
49 RAC 69 Equifax
50 Rias 70 Western Union
savanta.com 23 The league table in full
71 M&S Bank
72 Funding Circle
73 The Co-operative Bank
74 Yorkshire Building Society
75 Churchill
76 Leeds Building Society
77 Scottish Friendly
78 Money.co.uk
79 Aviva
80 Privilege
81 Skipton Building Society 91 Ocean
82 TSB 92 Admiral
83 LV / Liverpool Victoria 93 Bank of Ireland
Co-operative Funeralcare 84 uSwitch 94
85 RSA/Royal SunAlliance 95 MBNA
86 Investec 96 SunLife
87 Hargreaves Lansdown 97 Legal & General
Capital One 88 Swift Cover 98
89 Scottish Widows 99 Be Wiser
90 Prudential 100 Black Horse
savanta.com 24 How Savanta can help you
26: How BrandVue supports financial services brands 27: How the BrandVue data engine works 28: The team behind the report
savanta.com How Savanta can help you
Audience Brand understanding performance • Demographics • Awareness • Household • Familiarity • Employment • Advantage • Sector behaviour • Brand status • Interests • Affinity / Love • Media • Open image associations • Online / Social • Stated image associations • Advertising Using filters to show Shown by customer and strengths and weaknesses consideration groups How BrandVue Market Marketing intelligence performance supports financial • Product usage • Positive buzz • Penetration growth • Negative buzz • Channel trends • Advertising awareness services brands • Use of aggregators • Spontaneous awareness • Consumer trends Using filters to identify Shown overall and by product changes by key audiences Coverage & capabilities: to show trend variations Six key uses with relevant metrics Customer Customer retention acquisition • Penetration (LM) • Adoption pyramid • Penetration (L12M) • Consideration • Frequency • Preference • NPS • Rejection • In-store satisfaction • Image drivers • Online satisfaction • Product awareness • Experience area Shown overall and by performance product to show the Using filters to establish opportunities the biggest threats
savanta.com 26 How Savanta can help you
How the BrandVue data engine works
Leveraging the full power of BrandVue for financial services brands
£
72,000 consumers 220+ financial 30+ category surveyed annually services brands metrics
50+ brand 35 All data on metrics categories a dashboard
savanta.com 27 How Savanta can help you
The team behind the report Get in touch with our financial services experts:
Stephen Palmer Kate Turner Kathy Ellison Executive Vice President Vice President Director
Robert Seffert Cicely King Zoe Davies Associate Director Consultant Senior Executive
savanta.com 28 BrandVue Financial Services
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