Factbook Volkswagen
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Factbook 2013 12 9.3 million 550,000 153 fascinating brands Vehicles sold in 2012 Employees worldwide countries 1 “2012 was a challenging year in the automotive world. Nevertheless, we can say that 2012 was a good – in fact a very good – year for the Volkswagen Group. Regardless of whether there is an upturn or a downturn going on, our goal is to ensure the Volkswagen Group reaches the top of the automotive industry by 2018.” Prof. Dr. Martin Winterkorn Chairman of the Board of Management 2 Content Volkswagen at a Glance 3 Our Brands & Products 8 Our Markets 24 Financials & Outlook 34 Strategy 2018 45 Excellence in Production 51 Focus on R&D 59 Forming an Integrated Group 68 Shareholder Information 71 Team 77 Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Glance Products Outlook Production Integrated Group Information 3 Volkswagen at a Glance The Volkswagen Group with its headquarters in Wolfsburg is one of the world‘s leading automobile manufacturers and the largest carmaker in Europe. The Group operates 100 production plants. Every weekday, 550,000 employees Headquarters Dec. 1945: start of 12 brands from 7 550,000 100 production Wolfsburg series production European countries employees plants worldwide1 worldwide produce some 37,700 vehicles, and work in vehicle- related services or other fields of business. The Volkswagen Group sells its vehicles in 153 countries. In 2012, the Group increased the number of vehicles delivered to customers to 9.3 million (2011: 37,700 vehicles a 280 models 9.3 m deliveries to Active in Profit after tax: 8.3 million), corresponding to a day customers 153 countries €22 billion share of 12.8 percent of the Note: 2012 figures. world passenger car market. 1 Including Silao plant (Mexico) which started production in January 2013. Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Glance Products Outlook Production Integrated Group Information 4 Volkswagen Group – Built on Three Strong Pillars The Volkswagen Group consists of three divisions: Passenger Cars, Commercial Financial Services Vehicles and Power Engineering and Automotive Division Division Financial Services. The Passenger Cars Division is centered Commercial Vehicles, Volkswagen Passenger Cars on the development of vehicles and engines Power Engineering Financial Services as well as the production and sale of passenger cars. The Commercial Vehicles and Power Europe / Asia-Pacific / North- and South America Engineering Division deals with the production and sale of trucks and busses, Financial Services and business comprising genuine parts, USA / Canada / Spain / large-bore diesel engines, turbomachinery, Argentina special gear units, propulsion components 1 2 Scania Financial Services and testing systems. MAN Financial Services The Financial Services Division’s portfolio Porsche Holding Financial of services combines dealer and customer Services financing, leasing, banking and insurance Remaining companies Porsche Financial Services activities and fleet management. 1 Fully consolidated as from August 1, 2012. 2 Consolidated as from July 19, 2012. Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Glance Products Outlook Production Integrated Group Information 5 The Board of Management of Volkswagen Aktiengesellschaft (from left to right) Prof. Dr. rer. pol. Dr.-Ing. E. h. Jochem Heizmann China Prof. Dr. rer. pol. Horst Neumann Human Resources and Organization Christian Klingler Sales and Marketing Dr. h. c. Leif Östling Commercial Vehicles Dr. rer. pol. h. c. Francisco Javier Garcia Sanz Procurement Prof. Dr. Dr. h.c. mult. Martin Winterkorn Chairman of the Board of Management of Volkswagen Aktiengesellschaft Research and Development Hans Dieter Pötsch Finance and Controlling Prof. Rupert Stadler Chairman of the Board of Management of AUDI AG Dr.-Ing. E. h. Michael Macht Production Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Glance Products Outlook Production Integrated Group Information 6 Volkswagen Polo BlueGT Volkswagen XL1 Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Glance Products Outlook Production Integrated Group Information 7 Content Volkswagen at a Glance 3 Our Brands & Products 8 Our Markets 24 Financials & Outlook 34 Strategy 2018 45 Excellence in Production 51 Focus on R&D 59 Forming an Integrated Group _______________ 68 Shareholder Information 71 Team 77 Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Team Glance Products Outlook Production Integrated Group Information 8 Our Brands and Products – A Success Story Volkswagen is the most successful multibrand group in the automotive industry. The Group consists of twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. Each brand has its own character and operates as an independent entity in the market to better satisfy the specific needs of the different segments and countries. On August 1, 2012, the integration of Porsche into Volkswagen AG was completed. The brand is now fully consolidated into the Volkswagen Group. Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Team Glance Products Outlook Production Integrated Group Information 9 Our Huge Product Range Satisfies all Major Customer Groups Body- Hatch- Con- Road- City Van Pick- World 2013 style Saloon Estate MPV SUV Coupé Trans- With one of the back vertible ster Up Segment porter broadest product and segment E 1 coverage of any OEM2, Volkswagen is well positioned to D 1 1 1 capture profitable growth. C 1 The product range extends from low- consumption small B 1 1 cars to luxury class vehicles. In the commercial vehicle A sector, the product offering spans pick- A0 ups, busses and heavy trucks. This huge portfolio A00 enables us to reach all major target Note: Without Scania and MAN. Segments > 1m cars Product to be launched in 2013 customer groups. 1 Porsche AG fully consolidated from August 1, 2012. 2 Original Equipment Manufacturer. Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Team Glance Products Outlook Production Integrated Group Information 10 Prof. Dr. Volkswagen Passenger Cars Martin Winterkorn CEO KEY FIGURES 2012 2011 % VII generation Deliveries (´000 units) 5,738 5,091 +12.7 OF THE GOLF LAUNCHED IN 2012 Vehicle sales (´000 units) 4,850 4,450 +9.0 The “Volkswagen – Das Auto” slogan unites the three core messages that distinguish the Production (´000 units) 5,772 5,272 +9.5 Volkswagen Passenger Cars brand: innovative, offering enduring value and responsible. Sales revenue (€ million) 103,942 94,690 +9.8 The Volkswagen Passenger Cars brand Operating profit (€ million) 3,640 3,796 -4.1 premiered a large number of new vehicles in as % of sales revenue 3.5 4.0 2012. As the highest-volume Group model and one of the biggest-selling cars worldwide, the focal point was the new, seventh generation Golf, MOST PRODUCED IN 2012 which is still setting new standards in the Passat/Santana Jetta/Bora Golf compact segment. The brand also started selling the natural gas- fueled eco up!. In addition, the third generation of the Beetle Convertible celebrated its world premiere at the end of the year. Note: Pictures are only examples; regional variations exist. Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Team Glance Products Outlook Production Integrated Group Information 11 Rupert Audi Stadler CEO KEY FIGURES 2012 2011 % 10.6 % Deliveries (´000 units) 1,457 1,304 +11.7 INCREASE IN SALES REVENUE IN 2012 In the premium segment, Audi has become one Vehicle sales (´000 units) 1,299 1,543 - 15.9 of the strongest car brands worldwide under the Production (´000 units) 1,468 1,345 +9.2 slogan of “Vorsprung durch Technik”. Its objective is to become the market leader in this segment. Sales revenue (€ million) 48,771 44,096 +10.6 To do this, Audi relies heavily on its sporty, high- quality and progressive image. Operating profit (€ million) 5,380 5,348 +0.6 The Audi brand put its technical and sporting as % of sales revenue 11.0 12.1 expertise to the test in 2012 and again met its own high standards. MOST PRODUCED IN 2012 In the premium compact segment a highlight was A4 A6 Q5 the market launch of the third generation of the successful Audi A3, the first Group model to be based on the Modular Transverse Toolkit. Audi began producing the Q7 in India in the reporting period. This is the fourth model to be manufactured locally. Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Team Glance Products Outlook Production Integrated Group Information 12 Prof. Dr. ŠKODA Winfried Vahland CEO KEY FIGURES 2012 2011 % 727 thousand Deliveries (´000 units) 939 879 +6.8 VEHICLES SOLD IN 2012 Vehicle sales (´000 units) 727 690 +5.2 With its “Simply clever” slogan, ŠKODA has become one of the fastest emerging brands, Production (´000 units) 943 902 +4.6 particularly in Europe and China. Sales revenue (€ million) 10,438 10,266 +1.7 The brand image is dominated by a compelling value proposition and an attractive design, coupled Operating profit (€ million) 712 743 -4.1 with intelligent ideas for the use of space that are as % of sales revenue 6.8 7.2 technically simple but offer refined and practical details. The numerous awards for its ambitious, innovative and sophisticated vehicle design are MOST PRODUCED IN 2012 proof of the high recognition for this brand concept.