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Home , 2012 Ryder Cup, Ashworth (clothing), Senior PGA Championship

May 2012

June 12-14 ForeWordForeWordMagazine of the Pacific Northwest Section PGA Press

KEATING WINS PNW SENIOR PLAYERS’ CHAMPIONSHIP

The Candidates for Secretary 2.0 On Road Trips & Retirement Meet Monte Koch

A Journal for the Golf Professionals of the Pacific Northwest ForeWord Press Magazine May 2012

President Steve Prugh

Vice President Marcus King CNO E NT T S Secretary Bryan Tunstill President’s Report Directors Matt Bunn Steve Prugh...... 2 Mark Keating Greg Manley Executive Director’s Report Greg Morris Todd Nacke Jeff Ellison...... 5 David Owens David Porter Candidate for Secretary Bill Rosholt David Owens & Greg Manley...... Steve Stensland 6 John Thorsnes Tournament News Honorary President Dan Hill Rosauers Open Invitational...... 13

Executive Director/ Senior Players’ Championship Managing Editor Molly Cooper...... Jeff Ellison 14 Editor/Layout Holk’s Highlights: Monte Koch...... 16 Marlena Cannon

Associate Editors Are You a Digger or a Picker? Molly Cooper Angela Hinzpeter Monte Koch...... 18 Kate Justus Dana Rutledge Rebekah Woods Senior Points Standings...... 19

Road Trip Blake Parrish...... 20 ForeWord Press is published by the Pacific Northwest New Faces in the Section Office Section, Professional Golfers' Association of America. Jennifer Dodd & Kyle Neilan...... 22 Contributors should contact :the Section office at

Dale Johnson Building 6989 Littlerock Road SW Tournament Results Tumwater, WA 98512 (800) 688-4653 Senior Players’ Championship...... 15 www.pnwpga.com

ForeWord Press On the cover: Mark Keating 1 President’s Report Sponsors

By Steve Prugh, PGA The following golf industry companies and their representatives financial support to Pacific Northwest Section member events and programs. The tournament season is in full I have mentioned this previously, but let me say again swing. As you have heard me say in the that I have great admiration for Pat Huffer, Dan Hill, David past, “If you have played in Section events Owens and Greg Manley for their willingness to give back to Gold Sponsors - over $20,000 per year in the past, play in more this season; if you our wonderful association by running for office this fall. Greg have not played in Section events in the and David are running for Section Secretary (see their essay past, play in one or more this season.” Plan responses on page 7); Pat and Dan are running for District on playing in more Chapter events, too. Director. Be an informed voter and make a good choice. Washington Open Hole-In-One Honey Pot Playing with members is one of the best Oregon Open Hudson Cup Matches things we can do to promote this wonderful game. Playing in Promote golf, teach golf and play golf, Northwest Open Birdies for Charity Chapter Pro-Ams is a great way to see how your members play Steve Prugh and be more informed on how you can help them improve. If you are the of your facility, encourage your employees to sign up for pro-ams with your club’s members. If you are an Senior Oregon Open Washington Open Invitational Holcomb-In-One assistant at your facility, remind your boss that playing with Las Vegas Pro-Am Championship Northwest Open Invitational members in Chapter and Section team events is a great way to promote golf at your facility. Oregon Open Invitational Please remember to thank the host professional after participating in a Chapter or Section tournament. Write a note to the club representative and always thank our great sponsors. Washington Open Invitational Pacific Northwest Oregon Open Invitational Northwest Open Invitational Oregon Open Invitational Pro-Amateur Championship And always remember the best way to thank our sponsors is to buy from them.  Silver Sponsors - over $10,000 per year

Pacific Northwest Section Annual PNW Pro-Assistant Washington Open Invitational what are PGA Professional Championship PNW PGA Professional Championship (PPC) you waiting PPC & Senior PPC

Membership Handbook fore? Pacific Northwest Pro-Amateur Hudson Cup Matches PNW Pro-Assistant PNW PGA Assistant Championship 18 Spectacular Holes. Casino. Hotel. Partners - over $2,500 per year Cineplex. rV. Museum. Dining.

New Hotel Now Open! Mentoring Conference Senior Player of the Year Hawai’i Winter Pro-Am Hudson Cup Matches Player of the Year

46510 Wildhorse Blvd, Pendleton, or \\ wildhorseresort.com

ForeWord Press ForeWord Press 2 3 2012 at E.D.’s Report Medinah Umbrellas By Haas-Jordan Jeff Ellison, PGA

Ryder Cup Hurricane 345® By now members should has ramifications down the road and exiting through the right have received the newly designed process will make re-entry much easier. 8877 Pacific Northwest Section Annual. Entries for the Pacific Northwest PGA Professional • 62" wind-vented span Congratulations to Marlena for a job well • Fiberglass frame Championship will be distributed on May 23 and the Pacific done. The Membership Handbook has Northwest Section qualifier for the Senior PGA Professional $24.00 Wholesale gone to the printer and it will be mailed Championship will go live on May 30. for information (Minimum 6 pieces) soon as well. We always wait on this for these important championships via email – no snail mail important manual until the job changes from the PGA. You do need to enter through the PGA of are completed on the east side of the Section so we can give America. you as clean a roster as possible. As we look forward to 2013, the Bandon Education I was invited to the PNGA’s Board Meeting on Friday Seminar is back. We are scheduled for February 11-12 and I and the individual Board Members were very familiar with welcome your suggestions for popular topics. Ryder Cup 58" Folding Golf 2.0 and its potential. Look for us to partner with our There is plenty on our plate in May: The Washington 4312 amateur associations to help drive the expansion of golf in the Northwest. Individually, please realize your owners/board Open Invitational, 20 chapter events, taxes, 401(k) filing, the • 58" span members are familiar with Golf 2.0 and its goals. I trust you membership handbook and much more. We are never too • 22" when closed at Medinah are sharing what you are doing to grow your business with busy to help you. Give us a call whenever we can help. $15.00 Wholesale Custom Umbrella your employer… don’t assume they know! (Minimum 6 pieces) 7777 Sponsors are our life blood. In this issue we need to Jeff Ellison • Full inner canopy digital print recognize one very special sponsor – Rosauers Supermarkets  • 62" span – now in their 25th year of sponsoring the Rosauers Open. • Fiberglass /ribs $30.00 Wholesale Please plan to join us in Spokane, July 11-15 at Indian Canyon (Minimum 6 pieces) as we celebrate this important championship. Entries will be out in a couple of weeks. TheWashington Open is just around the corner and will Ryder Cup Auto Open/Close mark our first event of 2012 with “almost live” scoring. Watch 3103 for championship scores on www.pnwpga.com. • 42" span May is a busy month at the PGA of America. An email • Fiberglass construction will go out shortly with your dues invoice; you can now pay $10.50 Wholesale your dues at any time by going to your account on PGALinks. (Minimum 6 pieces) If you prefer to mail a check, there is a link in your record to print an invoice. If you have an email address in your PGALinks profile, you will not get a paper invoice in the mail. Notice I did not say a good email address! If you are expecting a paper invoice and it does not show by the middle of May, it’s not coming. Please print one from PGALinks or call National for a copy. Ryder Cup 42" Folding Remember, dues are payable no later than June 30. If the 2903 club pays your dues, get them started soon. Most late payments • 42" span are from clubs mailing the payment too close to the June 30 • Automatic open deadline. Walk it through accounting. If you know someone struggling to pay their dues, whether it’s a senior with health $7.00 Wholesale Haas-Jordan issues or due to uncertain employment, please suggest they (Minimum 6 pieces) 800-536-0283 call me to discuss the options available. Just not paying dues [email protected] www.haas-jordan.comForeWord Press ForeWord Press 4 5 Candidate for Secretary

What is your perspective on Golf 2.0 and what role do you see individual professionals, the Section and the PGA of America playing in growing the game? Greg Manley: As I had stated in my David Owens: I think Golf 2.0 has previous article for Section Secretary I the potential to be great for the game am very proud to be a PGA Professional of golf, the PGA Professional and the and proud of the PGA brand, more clubs they represent. We can all agree now than ever before. Why? I believe that we need to grow our player base, the game and industry are in a pivotal both locally and nationally. For every position. Golf 2.0 could not have come new player we can create or return to along at a better time. I have spent the game, there is additional revenue many hours reviewing this program to our facility and the opportunity and I am very proud of the Golf 2.0 for additional revenue in to the PGA “operating system”. As the PGA of America President, Allen Professional. Wronowski, is quoted regarding growing the game, “for if not I know that many of us already are running clinics and the PGA Professional then who; if not now, then when?”. All junior camps. But how many of us have run a Get Golf Ready of our jobs and professions are on the line and it is time for us program? Or run a 12-hole tournament with 8” cups like individually to step up and grow this great game that has given did at Muirfield? Or had a 3 or 4 hole routing us all so much. for beginners and families to utilize in the evening? There are It is up to each of us to embrace Golf 2.0, take what the endless ideas for new and fun ways to introduce golf to a new program has to offer and use it individually for each position we generation outside of the traditional clinic and camp setting. I hold at our facilities. Each PGA Professional should welcome agree with PGA President Allen Wronowski that if it’s not the this program and be innovative in implementing the ideas and PGA Professional who is going to take the initiative to grow programs. Even more we need to share these ideas with our the game, who is? Regional Player Development Manager, Monte Koch and with PGA National will play a big role in Golf 2.0. They each other. Our fraternal organization through communication can market the initiative to a national audience and lay the has many things to offer and power in numbers. groundwork of ideas for golf professionals to use. They The ectionS has a huge role to play in the development have already begun hiring regional 2.0 coordinators to help of the game and the leaders of this Section must, through professionals launch new programs at their facilities. We programs and communication inspire our professionals to have our own right on the I-5 corridor in Monte Koch. With implement the Golf 2.0 playbook and its ideas and programs. pgalinks.com, National also has the best network to disseminate I do believe that Golf 2.0 is a grassroots effort but with support information on ideas that have been working for other golf from the Section we can all be better at growing the game and professionals all around the country. developing new and lapsed players. At this time, I do not think the Section’s role in Golf Designed The PGA of America has the oler of support through 2.0 has been clearly defined. For us in the northwest, we are programs, coordination through allied associations and general lucky to have someone on the ground like Monte whose sole promotion and related efforts through the national media and responsibility is Golf 2.0, which relieves the burden of adding other promotional arenas. The program was generated from more to the plate of our already incredibly busy staff. to Perform our national body but is nothing without the help of all 27,000 Ultimately the success of the Golf 2.0 and growing The Cutter & Buck CB ProTec™ Collection offers a broad range of lightweight, PGA Professionals whose feet are on the ground each day at the game falls on the individual golf professional. We can have breathable, quick-drying clothes designed for maximum freedom of our facilities working to grow the game and to leave it better all the ideas, tools and resources in the world, but if we do not movement—so come rain or shine, you can play at the top of your game. than we found it. take action, none of them will work. Regardless whether or PGA Tour Player Arjun Atwal www.cutterbuck.com I am always available to discuss this topic and not you choose to use the 2.0 playbook or come up with your any others and welcome your comments. My e-mail is own unique ideas, each of us needs to make the commitment [email protected] and my cell number is 253-350-3209. to create one new golfer today.

Bryan Dickson Thank you, David Owens, PGA [email protected]. Greg Manley, PGA Head Golf Professional Phone: 425-917-3307 Cell: 425-221-5223 Head Professional, Meridian Valley CC Double Arrow   ForeWord Press ForeWord Press 6 7 Upcoming Events Upcoming Events

Oregon Open Invitational PNW Junior PGA Championship June 12-14, 2012 June 2-3, 2012 Broken Top Club, Bend, OR Tumwater Valley GC, Tumwater, WA

This championship dates The PNW Junior PGA Championship back to 1905, with George is a competition based Smith being the first person on the lowest gross scores. The age to win the title of Oregon Open Invitational . divisions are: 12 & Under, 13-15, and 16-18. Tournament format: • Teams will play together for the first 36 holes. The winning Boy and Girl Champion • There are two team competitions over the first 36 from each of the 41 PGA Sections holes – best 2 net of the 4, and each professional will participate in the Junior PGA will play a net four-ball with one amateur. Championship which will be held July 31 – August 3 at Sycamore Hills GC in Fort Wayne, • Handicaps at 80% will be used in the team games. IN. Section Champions are identified based on the lowest • The championship is a 54-hole stroke play with gross score in the 16-18 age division. professional and amateur purses. After 36 holes, the field will be cut to the low 70 players and ties, Any junior who wishes to qualify for the Junior PGA repaired by score and the Oregon Open Invitational Championship must play 36 holes from the same as completed. the 16-18 year old age division and pay the same entry fee. If a junior is interested in trying to advance, they do • There is no maximum for entry (18 max. in have the option to play in the 16-18 age divison. Banking for the competition), however, all players will play from the championship tees and there will be no indi- Contact Molly Cooper for details: 360-456-6496. vidual net amateur. the good life, Contact Molly Cooper for details: 360-456-6496. however you

ForeWord Press ForeWord Press 8 9 NEW FOR 2012 Upcoming Events

Western Caribbean Golf Cruise The Pacific Northwest Section is pleased to announce our second annual golf cruise, November 11-18, 2012 in partnership with Cruise Specialists and Holland America Line. Join us as we cruise aboard the ms Nieuw Amsterdam from Fort Lauderdale, FL to the Bahamas, Jamaica and the Cayman Islands. You’ll enjoy all the ms Nieuw Amsterdam has to offer as well as have the option to play two rounds of golf. The Sandals Championship Jamaica G&CC (formerly the Upton GC) in Ocho Rios, Jamaica stretches out over a rolling landscape with views of the sea and mountains, featuring narrow fairways and miniscule dropoff greens. The North Sound GC in Grand Introducing the Pro 1M and the Tour Z6 with VDT, by Bushnel®l Cayman, Cayman Islands offers “ style” championship play and panoramic ocean views.

Visit www.pnwpga.com for entry form. Call Mary Ellsworth at Cruise Specialists to book: 855-MADE- (855-623-3727) Call Jon Schrader with tournament questions: 360-303-0493

Itinerary: • Nov 11: Depart Fort Lauderdale, FL You will • Nov 12: Arrive at Half Moon Cay, get the best Bahamas pricing, best value and • Nov 13: At sea best service - but book soon so • Nov 14: Arrive at Ocho Rios, Jamaica. you can get the best rates! The lead rate for the cruise is $739pp. • Improved light transmission provides extra brightness Play Sandals G&CC (optional) • Improved resolution provides a sharp and clear view • Nov 15: Arrive at Optional Golf Package: • Legible distance readings in all lighting conditions Georgetown, Cayman Islands. • Four user adjustable intensity settings • Two rounds of golf Play North Sound GC (optional) • Round-trip transfers • Nov 16: Arrive at Mahogany Bay, • Shared Honduras • gifts from TaylorMade-- #1 LASER RANGEFINDER IN PROFESSIONAL GOLF • Nov 17: At sea Ashworth For more information or to place an order, please contact Sally Schmitz at 206-715-2155 or [email protected] ForeWord Press ForeWord Press 10 • Nov 18: Arrive at Fort Lauderdale, FL • Cost: $350pp 11

126.0 Upcoming Events Tournament News

Hawai’i Winter Pro-Am Rosauers Open Invitational Bank of America Pro-Am: July 11-12 Championship: July 13-15 SPOKANE, WA – Indian Canyon GC 6,255 Yards, Par 71, $135,000 Purse The Champions

The Field & Sponsors Section Executive Director Jeff Ellison has Defending Champion PGA Professional a large number of these wine glasses in his Corey Prugh of Manito G&CC will be collection at home. Help him and the Join us in January! returning to try and defend his title this sponsors enjoy this fun party. If you play The Pacific Northwest Section is pleased to year against a very strong field of 168 PNW in the Bank of America Pro-Am, breakfast, announce our 38th annual Hawai’i Winter Pro-Am, PGA Professionals and amateurs for the 25th lunch and dinner are provided each day as January 10-17, 2013. Join us for a week of surf, sun well. Rosauers Open Invitiational. With one of the ‘11, ‘09 - Corey Prugh and golf at the Mauna Lani Resort on the Big Island. largest purses in the country and an $11,000 Reminder: the Rosauers Open You’ll play three rounds of golf and have plenty of first place check – plan on playing this July! Invitational has Hudson Cup and Senior time to explore the resort and surrounding island, The payout is deep, 34 PGA Professionals Hudson Cup points available as well as including beautiful beaches, shopping and fishing. will make a $1,000 check or higher. Player of the Year points! Professionals: after you sign up for the We use a fun format with daily prizes for amateurs, Rosauers Open Invitational, please do not History of the Championship professionals and teams. Overall tournament forget to also sign up for the Bank of America Since 1988, The Rosauers Open winners are based on the best 2 of 3 rounds. Pro-Am on Wednesday-Thursday, July 11th Invitational has been a part of the Pacific ‘08, ‘06- Jeff Coston & 12th. You will be paired with a sponsor Northwest Section history. This will the Contact Bruce Cudd with questions: 503-288-6321 team and have the opportunity to play Indian twenty-fifth year of the Rosauers Open Canyon GC in tournament conditions, win or call the Section office: 800-688-4653 Invitational. PGA Professional Corey some money, and have a chance to thank Prugh of Manito G&CC holds the some of the amazing sponsors that contribute current scoring record of 192 that he set to the $135,000 purse. These sponsors also in 2009. raise funds of over $130,000 annually to the Vanessa Behan Crisis Nursery – the official Indian Canyon GC ‘05 - Ryan Benzel charity of the Rosauers Open Invitational. Email Molly Cooper at [email protected] Spokane’s highly touted Indian to let her know of your availability during Canyon, built in 1935, has enjoyed the Sponsor Pro-Am. Thank you for taking rave reviews throughout its history. the time to thank our amazing sponsors that H. Chandler Egan, a member of the help make this event one of the best in the PNGA Hall of Fame, crafted the country! Canyon’s layout over the well treed hillside southwest of the Spokane As part of your entry, you and a guest Tournament to be held: Each Pro-Am Entry Includes: Cost: River. This municipal track has are invited to the Arbor Crest Winery on ‘91 - Rob Gibbons (based on double occupancy) been annually rated among Golf January 12, 14 and 15, 2013 • Round-trip economy airfare from Tuesday, July 10th for the kick-off party for Golfer: $3,327.00 Digest’s “Best Public Courses”, “Best Seattle or Portland. the Bank of America Pro-Am and Rosauers Mauna Lani North & South Courses Non-golfer: $2,209.00 Affordable Courses”, Best Golf Open Invitational. If you have not yet • 7 nights ocean view room, inluding tax Courses You Can Play”, “Best in Single room, add: $1,152.00 experienced the annual wine tasting and and porterage. State”, and taken individually, some hor dourves at Arbor Crest, you will truly • Greens fees and shared golf cart for 3 holes rank with the best holes found enjoy the evening. Upon your arrival, you rounds of golf. on any course, public or private, in are handed an engraved wine glass that you the region. It is a golf course anyone • Round-trip transfers between Kona will take to the various stations for different ‘90 - Gary Lindeblad can play! airport and Mauna Lani. tastings while loading up on yummy food.

• Cocktails & dinner on Jan. 10 & Jan. 16. Like many of our PNW PGA Professionals, • Breakfast on morning of Jan. 11. ForeWord Press ForeWord Press 12 13 Senior Players’ Tournament Results

Keating wins PNW PGA Senior Players’ Senior Players’ Championship Championship Indian Summer G&CC, Olympia, WA 6, 338 Yards, Par 72 By Molly Cooper, PGA April 23-24, 2012 Director of Tournament and Member Programs Olympia, WA – Indian Summer G&CC – 6,338 Yards, Par 72

PGA Professional Mark Keating of Astoria G&CC won the Senior Professional - Open Division Amateur - Open Division Players’ Championship at Indian Summer G&CC. He came from two Place Professional Rnd 1 Rnd 2 Total Award Place Professional Rnd 1 Rnd 2 Total Award strokes behind to shoot a second round score of 70, 142 total to win by 1 Mark Keating 72 70 142 $750.00 1 Randy Fisher 73 74 147 $525.00 one stroke over first round co-leader PGA Professional Tom Staskus of 2 Tom Staskus 70 73 143 $575.00 Tim O'Neal 73 74 147 $525.00 Tom’s Golf Center. 3 Jeff Fought 72 72 144 $375.00 3 Paul Houvener 76 74 150 $375.00 Jeff Coston 76 68 144 $375.00 4 Jim Holt 77 75 152 $250.00 PGA Professional Jeff Coston of Semiahmoo G&CC and PGA 5 Doug Doxsie 74 71 145 $250.00 George Carlson 77 75 152 $250.00 Professional Jeff Fought of Black Butte Ranch GC tied for third place at 6 Rob Gibbons 77 70 147 $200.00 Brad Karns 75 77 152 $250.00 145. 7 Jim Pike 76 72 148 $137.50 7 Ed Jonson 75 78 153 $175.00 Winning the Four-Ball competition is PGA Professional Jeff Fought Kris Runge 77 71 148 $137.50 8 Stein Swenson 74 80 154 $75.00 of Black Butte Ranch and his amateur Randy Fisher of Shadow Hills CC. Jim Shindler 82 72 154 $75.00 They fired 65-134 to win by four strokes.

The eniorS Players’ Championship had not only a team competition but individual competitions for both amateurs and professionals alike. All competitions were based on players’ gross scores. Within the amateur Professional - Division 1 Amateur - Division 1 and professional divisions, they were also age divisions. Place Professional Rnd 1 Rnd 2 Total Award Place Professional Rnd 1 Rnd 2 Total Award 1 Steve Stull 73 72 145 $500.00 1 Pat O'Donnell 77 72 149 $475.00 PGA Professional Steve Stull of Canyon Lakes GC won the 2 Chuck Milne 75 73 148 $375.00 2 Bill Hood 78 74 152 $287.50 58+ professional age division with two day scores 73-72-145. PGA 3 Ted Westling 70 79 149 $250.00 Professional Chuck Milne of Vanco was second at 148. Denny Taylor 75 77 152 $287.50 4 Bruce Stewart 75 75 150 $175.00 Amateur - Division 2 Randy Fisher of Shadow Hills CC and Tim 5 J.D. Cline 74 77 151 $100.00 Place Professional Rnd 1 Rnd 2 Total Award O’Neal of Royal Oaks CC tied for low amateur at 1 Rick Weihe 78 74 152 $400.00 147 in the Open Division (50-57). 2 Bob Carlson 79 75 154 $250.00 Pat O’Donnell was low amateur in the 58-64 age division with scores of 77-72-149. He won by three strokes over Denny Taylor of Arrowhead GC and Bill Hood of Columbia Edgewater CC. Team Results Amateur Rick Weihe of Bellingham G&CC Place Professional Amateur Pro Facility Rnd 1 Rnd 2 Total Award won the 65+ division by two strokes over Bob 1 Jeff Fought Randy Fisher Black Butte Ranch - Big Meadow 66 68 134 $250.00 Carlson of the GC at Redmond Ridge. 2 Steve Stull Brad Karns Canyon Lakes GC 68 70 138 $107.14 Ted Westling Jim Schindler Stone Creek GC 70 68 138 $107.14 This eary we brought back the popular format Neal White Ed Jonson Wing Point G&CC 70 68 138 $107.14 from the past —to great success. Seniors, plan to play next year! Both Senior Player of the Year Points Steve Bowen Tim O’Neal Dick’s Sporting Goods - Gresham 68 70 138 $107.14 and Senior Hudson Cup Points were earned for top Jeff Coston Paul Houvener Semiahmoo G&CC 72 66 138 $107.14 finishers. Tom Staskus Mark Johnson Tom’s Golf Center 69 69 138 $107.14 Mark Keating (left) and Host Professional Steven Borror Rob Gibbons Pat O’Donnell Arrowhead GC 71 67 138 $107.14 View Senior Player of the Year and Senior Hudson Cup Points on Page 19.

ForeWord Press ForeWord Press 14 15 Holk’s Highlights

Spotlight on Monte Koch

Monte Koch is the Regional Player Development Manager of the Greater Seattle area and the PNW PGA Section. He joined the PGA of America as one of nine Player Development Regional Managers (PDRM) in March of 2012. As a PDRM, Koch is charged with helping the PNW PGA professionals, their facilities and employers, with implementation of strategies, initiatives and programming to expand the reach of golf among current and potential players.

Hometown: Beaverton, OR

Turned Pro: 1997

University: New Mexico State University

Monte grew up in golf during high school in Beaverton, OR, Koch and he began working as a at Heron Lakes GC in Portland, OR in 1991. After graduating with a Bachelor of Business Administration/Marketing and PGA PGM degree from New Mexico State University, Monte joined the professional side of the business. He has served in a variety of facilities including private, semi-private, daily fee facilities and a regional management company.

In service to the Association as a Board “If there’s something I can do member, a committee chairman and to help a PGA member go from a Section Officer, Koch is a two-time being viewed as an expense, to Section award winner, including the an irreplaceable ‘revenue driver’ Bill Strasbaugh Award (for service to his at their facility, then I’m willing Association,) and the Golf Professional to do it.” of the Year Award.

As the first “field rep” for the PGA of America in the PNW Section, Koch takes his role very seriously and sees it as an opportunity to make a difference for the PGA members in the Section. Monte’s focus will be on helping Section members and apprentices expand their outreach to women, minorities and junior golfers, while underscoring golf as a game for everyone. In short, Koch’s central goal is to “localize” Golf 2.0 effectively and positively, all in the business of driving new players, retaining core players and bringing back lapsed players to the great game of golf...Golf is Fun, Play More Golf!

Monte presently resides in Kent, WA with his wife, Karen, and four beautiful children, Mitchell, Mason, Madeline and Miller. ForeWord Press ForeWord Press 16 17 Player Development Sr. Points Standings

Are You a Digger or a Picker? as of 4/26/12 By Monte Koch, PGA PNW PGA Regional Player Development Manager Senior Player of the Year Senior Hudson Cup 18 Don Otto 35.00 If you have been properly grounded In my studying on this topic, I’ve learned that being 1 Jeff Coston 187.50 1 Mark Keating 175.00 John Bowen 35.00 in club-fitting, you know the difference rooted in the “nay-sayers” world is living in a defeated way. The 2 Mark Keating 150.00 2 Tom Staskus 120.00 between a “Digger” and a “Picker” in “defeated mindset” response sounds like this, “It won’t work…”, 3 Tom Staskus 95.00 3 Jeff Coston 112.50 Mike Toll 35.00 fitting. As the Regional Player Development “We’ve always done it this way…”, “I’m not convinced…” It’s 4 Jeff Fought 87.50 Jeff Fought 112.50 21 Steve Prugh 25.00 Manager for the PNW Section, I have an like a soldier digging his foxhole to hide from the barrage of 5 Steve Stull 77.50 5 Steve Stull 102.50 22 Paul Cobleigh 20.00 appropriate question for you....when it war rather than being an active participant in battle. Either Doug Doxsie 77.50 Doug Doxsie 102.50 23 Fred Haney 10.00 comes to your level of courage in what you way, sooner or later, you’re going to take one right where it 7 Rob Gibbons 70.00 7 Rob Gibbons 95.00 Bob Scott 10.00 do every day, are you a Digger or a Picker? hurts. When I’ve found myself in the world of the defeated 8 Jim Pike 60.00 8 Chuck Milne 85.00 Rick Adell 10.00 What is your level of courage to innovate, to create, to adapt in (or Golf 1.0 as I like to refer to it), I was guilty of settling for Kris Runge 60.00 Jim Pike 85.00 your specific place of employ? less; less income, less quality relationships, less of an impact on Chuck Milne 60.00 Kris Runge 85.00 In the past, and even recently, I’ve used some or all others and overall, less life-enjoyment. 11 Ted Westling 47.50 11 Steve Bowen 72.50 of the following questions as a “look myself in the eye” test Golf 2.0 is NOT just another program from National. Steve Bowen 47.50 Ted Westling 72.50 when I’m faced with a choice of “picking” (skimming,) or to It’s not just Get Golf Ready or another brand…it’s so much 13 Bruce Stewart 37.50 13 Bruce Stewart 62.50 dig deeper. more than that. It’s a call to action…a call to courage, courage Randy Buckenberger 37.50 Randy Buckenberger 62.50 • Is this challenge in front of me (or my facility) so to change our own mindset, or our “operating system” from 15 J.D. Cline 50.00 insurmountable or am I just finding it easier to come up one of settling for a defeat mindset to one of winning. 15 Rich Friend 25.00 Tom Sovay 50.00 with a list of reasons why there are any solutions that will In the last four recessions, not every business has Tom Sovay 25.00 work or can’t work? suffered. Historical data shows that 60% of the businesses J.D. Cline 25.00 Rich Friend 50.00 • Why shouldn’t I/we be able to do more “barely survived,” while 30% of 18 Don Otto 10.00 John Bowen 10.00 with our facility? AGGRESSIVELY INNOVATE businesses “died”. The remaining • In this situation I’m faced with making 10% of businesses were innovators. Mike Toll 10.00 • OBSERVE with new eyes me tentative? Am I guilty of “aggressive They not only survived, they indecision”? • THINK about the future thrived…they won! If each of us • Do my assumptions about myself and • CHALLENGE old habits embraced the opportunistic ideals of my facility need to be overhauled so I • DARE to dream big Golf 2.0, we can be winners instead can think more clearly about making • BANISH the nay-sayers of just being a survivors. If you’re sure I’m focused on the right priorities ready to join in on the innovation • QUESTION organizational in this situation? Digging deeper: What schlerosis game, refer to the quick list of I can do to introduce and grow new keywords (from respected speaker, • CREATE a plan of action players? Or find new ways to bring back Jim Carroll) in the box, and follow those who used to play? • TRY new approaches them with commitment. • What can I do today to expand our • TRANSFORM the little things In conclusion, I’m thrilled business so I can be part of the solution? • ENJOY being innovative to be in this position to be a helpful • Am I going to let these current (excerpted from www.jimcarroll.com) partner with any PNW Section circumstances keep me (or give me an member and it’s truly a dream job excuse) from trying to make a difference? for me. I truly enjoy what I do and Let me assure you that I empathize with how busy I hope you’ll give me the chance to be the personal version you are. I’ve walked for over 15 years in your shoes. As a PGA of the investment the PGA of America wants to make in you member, I’ve been an A-1, an A-4 and an A-13. I know how as a member of this amazing Association. I will be reaching easy it is to start “skimming” just to get through to the next day. out to many of you as soon as I can, but if you can’t wait to But as your colleague in the Association, I’ve seen the effects of embrace your “inner innovator,” please call me first, so we can my own “nay-saying” (and letting others do the same) pull collaborate for your benefit and for the benefit of your facility. down my attitude and my facility’s bottom line. I’ve also seen when open-minded blossoms of innovation separated our Ever grateful to serve, facility from the pack. I challenge you to have the courage to see opportunities, instead of obstacles and start “innovating.” ForeWord Press ForeWord Press 18 19 Sponsor Communication Pros on the Move

Road Trip By Dana Rutledge By Blake Parrish, Financial Advisor Tournament & Membership Administrator Merrill Lynch - Global Wealth Management

Road Trip! Has have been to sock away a little bit more anyone been to Disney in our earlier years. For example, if we Elected Members Welcome, New Apprentices! Land or planning to had started with $15k at age 20 and only take the family there? saved $50 a week until we were 67 years Name New Class Old Class Facility Name Facility For just a minute, old (making a very conservative 6% per Alexander S. Dunlop A-6 ST The GC at Newcastle Jordan J. Reeder Canyon Lakes GC think of your long- year return), we’d have well over a million Elliot B. Lemley A-6 ST GolfTEC - Cascade Jeremy F. Mott Trailhead at Liberty Lake GC term financial strategy bucks. Cut out that brand new car we had Brian M. Cresto A-8 B-8 White Horse GC Tyler H. Morse OGA Golf Course as a cross-country road to have back in the day, and those weekly trip. You know where you want to end up, coffee runs, and it isn’t so hard to imagine Joshua R. Immordino A-8 B-8 Riverbend GC Derek A. Barron Tacoma Firs GC and you have a pretty good idea of how where we could have saved money earlier Ryan W O'Donnell A-8 B-8 Pumpkin Ridge-Ghost Scott J. Adams Twin Lakes Village GC long it should take to get there. in our lives. Creek At the same time, you know that Planning can offer assurance and Jeffrey L. Ott A-8 B-8 Grants Pass GC here and there you’re going to run into comfort to those on track to retire, and Tyson C. Schalock A-8 B-8 Gozzer Ranch G&LC heavy traffic, inclement weather, potential guidance on how to improve retirement Adam J. Syverson A-8 B-8 Indian Canyon GC side-trips to popular attractions, detours prospects to those who are not. A sound and other obstacles to a safe and timely plan allows us to make prudent decisions Karl A. Witek A-8 B-8 Forest Hills GC arrival. And of course, you’re always on such matters as when to retire, how looking for opportunities to reach your much we can afford to spend and when destination in the smartest, easiest way. As to start receiving Social Security. Do you an intelligent traveler, you will probably have your number? In other words, what Employment Changes in the consult a GPS to look for better routes, you need to save each year, each pay check, Pacific Northwest Section check weather reports and traffic updates and each lesson. It’s easier than you think. Name New Class Old Class New Facility Former Facility for potential problems. Maximizing your What investors want most is not to beat Lyndon C. Bystrom A-14 A-6 GolfTEC - Lynnwood GolfTEC - Seattle time in order to take in the rides you want some market benchmark or to outperform including the fireworks show at least one their peers. Investors want to achieve their Lyndsey Devenish A-6 A-8 Interbay Golf Center Sand Point CC of the nights. Of course gas prices, where personal goals, nothing more and nothing Scott B. Hermann A-14 A-8 Creekside GC Illahe Hills CC you’ll stay, dining out and how you’ll get less. So put it down on paper or have an Elijah T. Perkins A-1 A-8 Othello GC Wine Valley GC around factor into the overall cost. And advisor put it together for you by answering Joseph P. Pickavance A-1 A-14 Pronghorn TPC Snoqualmie Ridge lastly, half the fun is enjoying the trip just a few questions. Financial Advisors will to get there. usually offer them complimentary even if So why is it that most of us you are not a client. Goals-based planning don’t take the same amount of effort to offers clients the confidence and courage to Section Changes into the Section Changes out of the plan for the things we want to achieve stay on course even when markets gyrate. Pacific Northwest Section Pacific Northwest Section financially? Things like a home purchase, So start planning now, and you education, healthcare for aging parents are already enjoying your road trip towards Name New Class New Facility Former Section Name Former Facility New Section and retirement. Part of it is that we’re all retirement! Geoffrey A. Coffin A-8 Waverley CC Southwest Dana Williams Meadow Lark CC Utah busy and tend not to tie a lot of emotion John E. Lumpkin Jr. A-8 Sunriver Resort N. Texas KR Schamber Rainier Golf & CC Rocky Mountain into plans for retirement. Out of sight, Blake Parrish is available for out of mind, right? But I will tell you that contact at: Tara M. Tokonitz Bandon Dunes Metropolitan the closer we get to retirement, the more Merrill Lynch Global Wealth Management emotion we tie to it to it— and we begin developing a plan on paper. Then we Phone: (503) 221-4712 realize, looking back, how easy it would E-mail: [email protected]

ForeWord Press ForeWord Press 20 21 Around the Section

New Section Office Receptionist 2012 Tournament Intern By Jennifer Dodd By Kyle Neilan

My name is Jennifer My name is Kyle Dodd. I have grown Neilan, and I’m a native up in Tumwater of Shawnee, KS, a Washington and suburb of Kansas City. lived in the area my Currently, I attend New whole life. I have Mexico State University two small children as a business major, and and have been a I’m enjoying my third stay-at-home mom year in the PGA Golf for the last two Management Program. years. I love to be I plan to graduate in May of 2013, and receive outdoors in the sunshine and spend most of the membership as a Class A PGA Professional soon summer weekends at our cabin on Lake Cushman. after. I’m excited for the opportunity to have I am really excited to join the PGA family and a summer internship at the Pacific Northwest look forward to working with all of you. Section, and hope it leads me to my career goal of someday working for the PGA Tour. Looking forward to a great summer!

Jeff Beaudry PGA Employment Services Consultant

As part of the PGA of America’s commitment to employment, regional Career Service Consultants have been hired to serve the needs of PGA Members and clubs. The Northwest Regional Employment Services Consultant who services the Pacific Northwest is Jeff Beaudry. Jeff is a multi-year veteran of the Employment Services Department. He was the Executive Director of the Utah Section PGA for 14 years and is a tremendous asset to the members and apprentices in the Pacific Northwest. He works closely with the Section to improve employment situations, assist professionals in finding new positions or negotiating their current position, and act as an adviser on career related topics. He is instrumental in the administration of CareerLinks, and will help train our Career Services Committee in all aspects of their duties. Jeff is available for individual consultation; if you have a question or concern regarding employment, please contact Jeff Beaudry by calling (801) 568-3980 or via e-mail at [email protected].

ForeWord Press ForeWord Press 22 23

Nike Golf ForeWord Press Ad.indd 1 4/5/12 1:54 PM Sneak Peek 2012 Section Schedule

2012 Merchandise show Tournaments

PGA Professionals, get your MSR credits and DATE EVENT SITE enjoy the Pacific Northwest Section PGA’s annual May 19-23 Washington Open Invitational Glendale CC, Bellevue, WA merchandise show! Vendors, please contact Dana June 12-14 Oregon Open Invitational Broken Top Club, Bend, OR July 11-15 Rosauers Open Invitational Indian Canyon GC, Spokane, WA Rutledge at 800-688-4653 for more information. July 31 - August 2 Wildhorse Resort Senior Oregon Open Invitational Wildhorse Resort & Casino, Pendleton, OR August 6 Callaway Golf PNW Assistants Fairwood G&CC, Renton, WA August 20-22 Northwest Open Invitational Wine Valley GC, Walla Walla, WA SHOWPLEX September 5-7 PNW Senior PGA Championship Arrowhead GC, Mollala, OR September 18-20 PNW PGA Professional Championship (PPC) Circling Raven GC, Worley, ID Puyallup Fairgrounds October 4-5 Pacific Northwest Pro-Amateur Championship Salishan GL, Gleneden Beach, OR Meridian & Highway 512 October 25-26 64th Hudson Cup Matches Inglewood GC, Kenmore, WA Puyallup, WA November 11-18 Western Caribbean Golf Cruise Cruise to the Western Caribbean on the ms Nieuw Amsterdam January 10-17, 2013 Winter Pro-Am Hawaii OCTOBER 23 - 24 Important Dates

DATE EVENT SITE Special Events May 22-27 Senior PGA Championship The at Harbor Shores, Benton Harbor, MI June 2-3 PNW Section Junior PGA Championship Tumwater Valley GC, Tumwater, WA Demo Night at Tacoma Firs Golf Center Pacific Northwest Section PGA June 14-17 USGA Open The Olympic Club Monday, October 22 Annual Meeting at the ShowPlex Pavilion June 24-27 PGA Professional Championship Bayonet/Black Horse, Seaside, CA 6:00 pm – 8:00 pm Wednesday, October 24 July TBA Summer Officers Meeting Spokane, WA Hosted Breakfast: 6:30 am – 7:30 am July 12-15 USGA Senior Open Indianwood G&CC, Lake Orion, MI Reception at the ShowPlex Meeting: 7:30 am – 10:00 am July 31 - August 3 Junior PGA Championship Sycamore Hills GC, Fort Wayne, IN August 9-12 PGA Championship Kiawah Island, SC Tuesday, October 23 Attire: & Tie August 20-22 PGA Expo Las Vegas, NV 5:00 pm – 6:00 pm September 28-30 Ryder Cup Medinah CC, Medinah, FL October 11-14 PGA Senior Club Professional Championship Creighton Farms, Aldie VA & River Creek Club, Hotel Information - 3 Choices for a Special Rate Leesburg, VA October 22 PNW PGA Fall Education Series ShowPlex, Puyallup, WA Best Western Park Plaza Fairfield Inn & Suites Holiday Inn Express October 22 PNW PGA Fall Board Meeting Best Western, Puyallup, WA 620 South Hill Park Drive 202 15th Avenue SW 812 South Hill Park Drive October 23-24 PNW PGA Merchandise Show ShowPlex, Puyallup, WA Puyallup, WA 98373 Puyallup, WA 98371 Puyallup, WA 98373 October 24 PNW PGA Fall Meeting ShowPlex, Puyallup, WA 253-848-1500 888-236-2427 253-848-4900 October 24 PNW PGA Fall Education ShowPlex, Puyallup, WA Group Code: PGA Group Code: PGA Group Code: PGA October TBA PGA of Golf Port Royal Golf Course, Southampton, Bermuda November 1-4 PGA Assistant Professional Championship PGA Golf Club, Port St. Lucie, FL November 5-10 PGA Annual Meeting Baltimore, MD Book by October 15, 2012 to receive a special rate of $89.00/night (+ tax) at any of these three hotels. For Directions to the ShowPlex, visit: www.thefair.com/utility/visitor-info/directions.php ForeWord Press ForeWord Press 24 25