TRENTHAM SHOPPING VILLAGE THE TRENTHAM ESTATE STOKE-ON-TRENT ST4 8JG

SUCCESSFUL SHOPPING DESTINATION ATTRACTING 3.25 MILLION VISITORS PER YEAR Trentham Gardens

Garden Centre

Trentham Premier Inn A34 Shopping Village

PHASE 3B SUCCESSFUL SHOPPING DESTINATION IN THE HEART OF STAFFORDSHIRE

J28 NEWCASTLE- STOKE- M6 M6 UNDER-LYME ON-TRENT A34 J16 A53 OVERVIEW M1 A500 J16 A500 A38 Trentham Shopping Village is a very successful high A519 Nottingham A50 quality shopping destination attracting visitors from a Derby Newcastle- Stoke-on-Trent Manchester wide catchment. It is at the main entrance to the award The North Derby under-Lyme J25 winning Trentham Gardens, one of the most popular J15 The East A50 garden attractions in the UK. J24 M6 A34 East A500 It comprises the 65,000 sq.ft. Trentham Garden Centre Midlands Loughborough opened in 2004 and a further 92,000 sq.ft. in 77 shops, J14 Junction 15 Burton cafés and restaurants. It combines a wide range A42 A34 A51 A38 of leisure based shopping with excellent cafés and A5182 restaurants. Lichfield J11 J22 A5038 TRENTHAM Tamworth Leicester The shops include TOG 24, Rohan, Edinburgh Woollen A5035 Mill, Whittard of Chelsea and Moshulu. The food and M54 J21 J10 THE beverage offer includes Frankie & Benny’s and Joe’s TRENTHAM Kitchen. There is also a Premier Inn Hotel next to the ESTATE TRENTHAM J8 M1 SHOPPING VILLAGE Wolverhampton J1 entrance. Nuneaton J7 Birmingham J4 M6 Dudley J2 J19 M5 M42 Coventry M6 A34 J3a J4a J17 A519 Birmingham A38 M40 The South

LOCATION The Trentham Estate is in Staffordshire and on the southern edge of Stoke-on-Trent and Newcastle-under-Lyme. It has direct access from the A34 dual carriageway and is approximately 2.5 miles from Junction 15 of the M6. It is very accessible from the West and East Midlands and the North West with the centre of Birmingham about 40 miles to the south, Manchester 50 miles north and Derby 40 miles west. Regular local and inter-city rail services via the West Coast Mainline run from Stoke-on-Trent with the fastest journey time to London Euston approximately one hour thirty minutes and regular rail services to Stafford, Crewe, Derby, Birmingham and Manchester. The urban population of Stoke and Newcastle-under-Lyme is estimated to be 350,000 people with approximately 800,000 within a 30 minute drive rising to 7.5 million in 60 minutes and 15.7 million within 90 minutes. ONE OF THE MOST POPULAR GARDEN ATTRACTIONS IN THE UK

THE TRENTHAM ESTATE AND GARDENS The 725 acre Trentham Estate is the remnants of one of England’s great garden estates and was owned for over 400 years until 1979 by the Dukes of Sutherland who last lived there c.1905 after which Trentham Hall was demolished. The Sutherland family then ran the estate as ‘Trentham Gardens Pleasure Park and Gardens’ from the 1920s and it became one of the most successful visitor destinations in the region, centred on the famous Italianate Gardens designed by architect in the 1830s. However, during the 1970s and 80s, through changes of ownership, it went through a period of severe decline and was purchased by St. Modwen in 1996 in a largely derelict condition. St. Modwen secured planning permission in 2003 after a Public Inquiry for a comprehensive £100m, 10 year master plan for the regeneration of the whole estate including an imaginative forward looking restoration of the historic Gardens, Parkland and Lake supported by Shopping, Tourist and Leisure development.

Trentham today Trentham now contains one of the most beautifully restored Gardens and Parkland in the country, designed by some of the best known landscape architects and designers, together with the Trentham Shopping Village at the main entrance and other attractions including Trentham Monkey Forest and Treetop Adventure. The Gardens has won many awards, including a hat-trick of gold accolades in the VisitEngland Attraction Quality Scheme assessment from 2016-2018.

Annual visitors Since reopening the Gardens in 2004, visitor numbers have grown dramatically and around 3.25m people will have visited the Trentham Estate in the last 12 months including over 725,000 paid entry visits to the Gardens. This puts the Gardens in the top 5 paid garden attractions in the UK. In addition, the Estate holds a whole series of events on site from summer concerts and charity events to ’s annual Awards week, fireworks etc. all of which attract significant additional visitors. UNITS RANGING FROM 218 TO 5,000 SQUARE FEET

TRENTHAM SHOPPING VILLAGE Trentham Shopping Village is located at the main entrance to the Trentham Estate with direct access from a major roundabout on the A34 dual carriageway and has extensive free car parking. The Shopping Village comprises:

Trentham Shopping Village Trentham Garden Centre The Shopping Village is a range of shop, café and The Garden Centre is operated restaurant units ranging from 218 sq. ft. - by Blue Diamond UK Limited 5,000 sq. ft. (totalling c.92,000 sq. ft.) primarily comprising a 65,000 sq.ft. arranged in a street running south from the building with extensive outdoor Garden Centre. In addition there are two covered and open display areas. standalone restaurants near to the main entrance, Horticulture Week reported (May Frankie & Benny’s (opened 2007) and Joe’s 2015) that the Garden Centre was Kitchen, a new brand launched by The Restaurant the 21st most successful garden Group, which opened November 2015. centre in the UK by turnover. It offers a wide range of garden and Existing occupiers include: associated leisure products as • Portmeirion well as having its own coffee shop, • Cotton Traders cafeteria and restaurant. • Moshulu • Rohan • Edinburgh Woollen Mill Premier Inn Hotel • Brown and Green A 119 bedroom purpose built (local, artisan and ethical food) Premier Inn Hotel is also located • The Whisky Shop within the Shopping Village. • Whittard of Chelsea • Holland and Barratt • Weird Fish • L’Occitane • Shuropody • Bedeck • Tog24 • Trespass The Village is home to many family-run small businesses. Over one third of the shops are independents, adding to Trentham’s unique appeal to experiential shoppers. A5035 STONE/ A34 STAFFORD

OVERSPILL M6 J15 CAR PARK A500 A50 Premier Inn Hotel CAR PARK

North CAR Entrance PARK COACH PARKING R1 CAR CAR PARK 607 sq ft PARK R2

311 213 214 308 310 312 4,601 sq ft 212 215 306 216 304 309 313 211 307 217 301 303 305 Management 210 302 314 2 208 218 316 315 CAR 1 Suite 207b 319 318 1a 207c 209 317 206b 320 PARK 207a 324 322 321 3 206c 325 4 203 205 219 323 Trentham 5 204 223 220 326 39 5a 201 202 220 Home & Garden 38 225 222 226 224 a/b/c 228 Centre 37 6 36 7 8/9 229 227 35 K1 230 221a/b/c 35a K2 231 CAR K3K4 PARK 34 30 29 33 218 sq ft 32 31

Trentham Gardens Entrance

KEY Shopping Disabled Parking Toilets (M/F & babychanging) Disabled Toilet Information Pushchair Parking Changing Place Eating Coach Drop Off Picnic Area Cycle Racks Meeting Point Electric Car Charging Points Cash Point

23% 25% 25% 21% 17% 28% 20% Male 15% 72% 10% 9% 5% Female 5% 0% 0%

Teens 20s 30s 40s 50s 60s 70s 80s+ AGE

STATISTICS...

Retail Spend Catering Spend Overall Spend Average Spend: £72.20 Average Spend: £18.09 Average Spend: £69.63 Conversion Rate: 77% Conversion Rate: 40% Conversion Rate: 90% Change on Previous Change on Previous Change on Previous Survey: +£28.85 Survey: +£4.79 Survey: +£24.76

Travel Time 40% 33% 27% 30%

20% 15% 8% 10% 5% 5% 4% 1% 0% 1%

0-10 11-21 21-30 31-40 41-50 51-60 61-90 91-120 121-180 181+ MINUTES

Demographics

23% 25% 25% 21% 17% 28% 20% Male 15% 72% 10% 9% 5% Female 5% 0% 0%

Teens 20s 30s 40s 50s 60s 70s 80s+ AGE

At a glance 76% satisfaction score 102 minutes dwell time 29 minutes drive time £69.63 average spend 77% retail spend 40% catering spend 52 years average age 494 sample size

Source: Independent Exit Survey by Retail Maxim. December 2018.

40% 33% 27% 30%

20% 15% 8% 10% 5% 5% 4% 1% 0% 1%

0-10 11-21 21-30 31-40 41-50 51-60 61-90 91-120 121-180 181+ MINUTES FOR INFORMATION

Alastair Budd Director - The Trentham Estate 020 7788 3700 [email protected]

FOR FURTHER INFORMATION Please contact the agents:

Michael Peachey 07860 363501 [email protected]

IMPORTANT NOTICE These particulars are provided for guidance only. The agents give notice that whilst these particulars are believed to be accurate, they are not guaranteed and do not constitute any part of any trentham.co.uk stmodwen.co.uk contract in accordance with Misrepresentation Act 1967.