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Wevideo: Democratizing Video Creation and Editing with Google Cloud and Indicative Abboouutt Wweevvidideeoo

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8/23/2020 WeVideo Case Study | Google Cloud WeVideo: Democratizing video creation and editing with Google Cloud and Indicative Abboouutt WWeeVVidideeoo WeVideo uses BigQuWeeeVrViydide eoao is i nsa cadl oculod-ubda-sbeads, ceodl,l acboolrlatbivoer avitdiveeo vcrideaetoio cnr aenadti oedni tainngd p eladtfitoirnmg. pWlaithtf 3o0rm m.i lWliointh analytics platform Ind3ac0ic cmouianlltisot ncir veaacetceod,u ton tdsa cter,e WateeVdid teoo disa tthee, rst choice of businesses, consumers, educators, and WeVideo is the rst choice of businesses, and partners with Gosotudgenltes, a fndo thre video backbone of many third- consumers, educators, and students, and party media solutions. Education to bolster tshec vhideoo obalc-kbone of many third-party based adoption aroumneddi at sholeutions. Industries: Technology globe. Industries: Technology Location: United States Location: United States Google Cloud Products: Google Cloud Platform Results Delivers hi (ghtthps-://cloud.google.com/), BigQuery quality, aff (ohttrpds://aclobudl.ego,ogle.com/bigquery/), Firebase (https://rebase.google.com/), G Suite https://cloud.google.com/customers/wevideo/ 1/13 8/23/2020 WeVideo Case Study | Google Cloud Reduces and intuitiA v(htebtp osv://ugidstu ietIen.ogdooigcle.acotmi/v), Deocs paid search (https://gsuite.google.com/products/docs/), Sheets spend by editing tools to I(nhdtitcpast:i/v/eg sisu ait ep.ogwooegrfleu.lc coumst/opmroedru acntas/lysthicesets/), 30% with millions ofSp liapdtefsoermo apndl Geoogle Cloud Technology Partner intelligent t(hhattp ssp:/e/cgiasulizitees.g ino ohgelep.icnogm co/pmropdauncietss /gselitd tehse/), targeting worldwidemHiores t( hotuttp os:f/ /thierier. dgaotoag tleh.rcooumg/h) ,b Cehraovmioerablook through a (nhattlpytsi:c//sc, lBoiugdQ.ugeoroyg sleu.pcpoomr/t,c ahnrodm meo- re. enterprise/chromebooks/) BigQuery and partner Indicative's Google Cloud Platform (https://cloud.google.com/) insights Increases BigQuery (https://cloud.google.com/bigquery/) purchases Firebase (https://rebase.google.com/) on features by 23% G ASuibte (ohttupst:// gIsnuitde.giocogalet.ciovme/) following DoIncds i(chatttpivse:/ /igss au itpeo.gwoeorgflue.lc coums/tpormodeurc atsn/adloyctsic/s) A/B testing platform and Google Cloud Technology of cart Sheets Partner that specializes in helping behaviors (https://gsuite.google.com/products/sheets/) companies get the most out of their data Serves Slides (https://gsuite.google.com/products/slides/) through behavioral analytics, BigQuery global Hisreu p(hptotprst,: /a/hnidre .mgooorgel.e.com/) customer base with Chromebook lean team (https://cloud.google.com/chrome- enterprise/chromebooks/) of about 50 employees Achieves status as Google Android and Google for https://cloud.google.com/customers/wevideo/ 2/13 8/23/2020 WeVideo Case Study | Google Cloud Education Premier Partner Video has taken center stage in many everyday activities – from marketing and sales to education and beyond. To empower more organizations to tap into the benets of video, WeVideo (https://www.wevideo.com/) is reimagining video creation. The company is making video content creation and editing tools ubiquitous in all levels of education and looking to enable mid-sized and small businesses to use video to a greater advantage. Traditionally, video software and solutions have been expensive, especially ones that deliver professional- grade content. This made videos especially dicult to create at organizations with more limited resources, such as school districts and startup companies, as well for personal users. "Direct access to copious data in BigQuery provides more nuance in our lifetime value https://cloud.google.com/customers/wevideo/ 3/13 8/23/2020 WeVideo Case Study | Google Cloud equations through more precise, robust customer proles. Thanks to Indicative and Google Cloud, we're diving more deeply than ever into our data, which improves our responsiveness, maximizes customer satisfaction, and makes us work smarter overall." —Andrew Baum, President and Chief Marketing Ocer, WeVideo With a lean team of around 50 employees, WeVideo found that putting powerful video tools into the hands of potential customers wasn't easy. However, with the right technologies and partnerships, WeVideo has not https://cloud.google.com/customers/wevideo/ 4/13 8/23/2020 WeVideo Case Study | Google Cloud only met but also exceeded its goals every step of the way, and now has millions of people using its services worldwide. WeVideo knew early on that it needed to build an affordable, easy-to-use platform. Software-as-a- Service ultimately proved to be the best approach, as the company recognized that a cloud-based subscription service would be preferred by customers and support continuous innovation within its solution. After creating its SaaS offering, the next step was expanding its brand recognition, adoption, and more. As a result, WeVideo began working with Google Cloud Platform (https://cloud.google.com/gcp) and Google Cloud Technology Partner Indicative (https://www.indicative.com/) to further enhance user experiences and awareness. Harnessing customer data The rst step was to better understand the data generated by the platform to better determine what customers needed in an intuitive video editing solution. "We have a small, high-value team that maintains, manages, and creates our infrastructure," says Andrew Baum, President and Chief Marketing Ocer at WeVideo. "Because of this, we don't have the luxury of a big data analytics team. By choosing to work with Indicative and BigQuery https://cloud.google.com/customers/wevideo/ 5/13 8/23/2020 WeVideo Case Study | Google Cloud (https://cloud.google.com/bigquery/), we effectively replaced the need to have a decision science team." BigQuery acts as WeVideo's data warehouse, while Indicative functions as WeVideo's analytics engine. When the company began using Google Cloud and Indicative, it immediately improved the performance of its data management and analytics, capturing the insights necessary to quickly act on customer demands. "Direct access to copious data in BigQuery provides more nuance in our lifetime value equations through more precise, robust customer proles," says Andrew. "Thanks to Indicative and Google Cloud, we're diving more deeply than ever into our data, which improves our responsiveness, maximizes customer satisfaction, and makes us work smarter overall." "With Indicative, we've avoided many hurdles, including building a data team, writing SQL queries to access https://cloud.google.com/customers/wevideo/ 6/13 8/23/2020 WeVideo Case Study | Google Cloud our data, and all of the infrastructure maintenance demands involved in warehousing. Indicative gets us our data incredibly fast, and that allows us to focus on providing customers with the best possible experiences." —Ryan Withop, Director of Analytics, WeVideo With BigQuery and Indicative, WeVideo now spends 30 percent less on its paid channel acquisitions through social media platforms and search engines. A recent A/B test of its shopping cart conducted with the help of BigQuery gave the rm a 23 percent lift on certain purchases. https://cloud.google.com/customers/wevideo/ 7/13 8/23/2020 WeVideo Case Study | Google Cloud WeVideo specically chose BigQuery so that it would not have to worry about scalability as its business grew. The solution, along with Indicative's integration and simple, easy-to-use drag-and-drop interface, has also given the company the opportunity to conduct behavioral analysis and predictive modeling while saving budget that would otherwise be put into dedicated servers, technicians, SQL analysts, and other higher-priced data warehouse and analytics needs. "With Indicative, we've avoided many hurdles, including building a data team, writing SQL queries to access our data, and all of the infrastructure maintenance demands involved in warehousing," says Ryan Withop, Director of Analytics at WeVideo. "Indicative gets us our data incredibly fast, and that allows us to focus on providing customers with the best possible experiences." Getting creative in the sales process BigQuery has also allowed WeVideo to get creative with its sales strategies. Empowered with new insights, WeVideo has launched a project in BigQuery that incorporates geographical sales data into the analytics process. Now, the company can identify when a new sales prospect is located near an existing customer. https://cloud.google.com/customers/wevideo/ 8/13 8/23/2020 WeVideo Case Study | Google Cloud "Our salespeople can say 'hey, this nearby school district uses us, would you like me to put you in touch with them?' and that gives us more credibility," says Andrew. "This process makes each new customer we acquire even more valuable and allows us to grow." The company has also seen a marked increase in customer loyalty, which it attributes to the more informed approach it takes to relationship management and the continuous improvement of its platform. Google Cloud makes this possible in several ways. For example, WeVideo has begun moving many of its application development tasks to Firebase (https://rebase.google.com/) to improve the speed and effectiveness of platform updates across mobile and desktop devices. WeVideo also uses G Suite (https://gsuite.google.com/) to boost collaboration and communication internally, which in turn improves customer service. In addition, as an early user of Google Hire (https://hire.google.com/), WeVideo enjoys streamlined stang, recruitment, and onboarding. "Our partnership with Google for Education has
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