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Candela Perú (2017) UNIVERSIDAD TECNOLÓGICA DEL PERÚ FACULTAD DE ADMINISTRACIÓN Y NEGOCIOS CARRERA DE ADMINISTRACIÓN DE NEGOCIOS INTERNACIONALES PROGRAMA ESPECIAL DE TITULACIÓN “Exportación de Aceite de Maracuyá orgánico hacia el mercado de Paris - Francia” Para obtener el título Profesional de: Licenciado en Administración de Negocios Internacionales; Bachiller Frias Ramirez, Fabricio Brian Licenciada en Administración de Negocios Internacionales; Bachiller Varillas Bellido, Leidy Estrella Lima – Perú 2018 INDICE DE CONTENIDO INDICE DE CONTENIDO ..................................................................................................... 2 ÍNDICE DE TABLAS ............................................................................................................. 5 ÍNDICE TABLA DE GRÁFICOS ............................................................................................. 9 ÍNDICE TABLA DE FIGURAS ............................................................................................... 9 ANTECEDENTES ............................................................................................................... 12 RESUMEN ....................................................................................................................... 13 RECURSOS PERSONALES Y METAS .................................................................................. 15 CAPÍTULO I EL PRODUCTO .............................................................................................. 16 1.1 Producto.................................................................................................... 16 1.2 Partida arancelaria .................................................................................... 18 1.3 Información principal del producto .......................................................... 22 1.4 Competencia local .................................................................................... 27 1.5 Análisis de los precios ............................................................................... 36 1.6 Factores que influyen en los precios ........................................................ 37 Capítulo II: EL MERCADO ................................................................................................ 42 2.1 Importaciones de aceites vegetales desde Francia .................................. 44 2.2 Proyección de la oferta y la demanda ...................................................... 49 2.3 Costos de producción ............................................................................... 52 2.4 Perfil París – Francia .................................................................................. 57 2.5 Acuerdo comerciales................................................................................. 60 2.6 Principales normas en el sector cosmético del mercado Francés ............ 62 Capítulo III PLAN DE MARKETING Y VENTAS ................................................................... 74 3.1 Plan de marketing y ventas ....................................................................... 74 Capítulo IV GERENCIA Y ORGANIZACIÓN ...................................................................... 104 4.1 Estado legal del negocio ......................................................................... 104 4.2 Propietarios ............................................................................................. 106 4.3 Bancos ..................................................................................................... 106 4.4 Contabilidad ............................................................................................ 107 4.5 Política de personal ................................................................................. 107 2 4.4 Misión y Visión ........................................................................................ 108 4.5 Análisis FODA .......................................................................................... 108 4.6 Organigrama ........................................................................................... 109 Capítulo V PLAN DE EXPORTACIÓN .............................................................................. 113 5.1 Plan de exportación regla incoterms® 2010 ........................................... 113 Capítulo VI: PRESUPUESTOS, INVERSIÓN Y FINANCIAMIENTO .................................... 146 6.1 Financiamiento de la Inversión ................................................................... 150 6.2 Preparación de los EE.FF ............................................................................. 155 6.3 Cálculo del punto de equilibrio anual ..................................................... 163 Capítulo VII CONCLUSIONES Y RECOMENDACIONES .................................................... 169 Conclusiones ..................................................................................................... 169 Recomendaciones ............................................................................................. 170 Referencias Bibliográficas ................................................................................. 171 ANEXOS ..................................................................................................................... 173 Anexo N° 1: Formato de Encuesta en español .................................................. 173 Anexo N° 2: Formato de Encuesta en Ingles ..................................................... 177 Anexo N° 3: Validación de las encuestas .......................................................... 181 Anexo N° 4: Resultados de encuesta ................................................................ 184 Anexo N° 5 Contrato con el proveedor de la materia prima ............................ 191 Anexo N° 6 Contrato de encargo de producción .............................................. 196 Anexo N° 7: Contrato de compraventa internacional en español .................... 201 Anexo N° 8: International sales contract in english .......................................... 207 Anexo N° 9 Cotizaciones ................................................................................... 212 Anexo N° 10 Instrucciones de Embarque.......................................................... 219 Anexo N° 11 Declaración Aduanera De Mercancías ......................................... 220 Anexo N° 12 Packing List ................................................................................... 221 Anexo N° 13 Factura Comercial ........................................................................ 222 Anexo N° 14 Booking ......................................................................................... 223 Anexo N° 15 Certificado de Origen ................................................................... 224 Anexo N° 16 Registro INDECOPI ........................................................................ 225 Anexo N° 17 Registro Públicos .......................................................................... 226 3 Anexo N° 18 Safety Data Sheet ......................................................................... 236 Anexo N° 19 Preliminary Specifications ............................................................ 244 4 ÍNDICE DE TABLAS Tabla 1 Resumen del aporte de los socios .................................................................................. 14 Tabla 2 Exportaciones desde Perú de la PA. 1515900090 en valor FOB .................................... 18 Tabla 3 Exportaciones desde Perú de la PA. 1515900090 en KG ................................................ 19 Tabla 4 Exportaciones desde Perú por tipo de aceite en valor FOB (PA.151590090) ................ 20 Tabla 5 Exportaciones desde Perú por tipo de aceite en KG (PA.151590090) ........................... 21 Tabla 6 Clasificación taxonómica ................................................................................................ 22 Tabla 7 Volumen Total por Región - 2017 .................................................................................. 23 Tabla 8 Mensualizado TM por Región - Producción de Maracuyá Perú 2017 ............................ 24 Tabla 9 Características del producto ........................................................................................... 26 Tabla 10 Partidas arancelarias exportadas por Deshidratados Tropicales (2017) ...................... 27 Tabla 11 Destinos de las exportaciones - Deshidratados Tropicales (2017) ............................... 27 Tabla 12 Clientes - Deshidratados Tropicales (2017) .................................................................. 28 Tabla 13 Modalidades de transporte - Deshidratados Tropicales (2017) ................................... 28 Tabla 14 Partidas arancelarias exportadas por Candela Perú (2017) ......................................... 29 Tabla 15 Destinos de las exportaciones - Candela Perú (2017) .................................................. 30 Tabla 16 Clientes - Candela Perú (2017) ..................................................................................... 31 Tabla 17 Modalidades de transporte - Candela Perú (2017) ...................................................... 31 Tabla 18 Partidas arancelarias exportadas por Agroindustrias Osho (2017) .............................. 32 Tabla 19 Destinos de las exportaciones - Agroindustrias Osho (2017) ....................................... 33 Tabla 20 Clientes - Agroindustrias Osho (2017) .......................................................................... 34 Tabla 21 Modalidades de
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