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Audi S6, S7 Sportback, S8

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Audi S6, S7 Sportback, S8 Productinfo For internal use only Audi S6, S7 Sportback, S8 1 The first look. 2 The first touch. The first look. The first touch. 3 All is silent, then ... ... Go! 4 5 Contents. Highlights. Equipment. 07 30 Progressive technology, impressive comfort. Positioning. Comparison with competitors. 08 The essence of the S models. 35 Top-level encounter. Market and customers. Appendix. 10 Prestige and success. 39 Facts and figures. Technical data for Audi S6, S7 Sportback, S8. 40 S-specific exterior colours, inlays for Audi S6, S7 Sportback, S8. 41 6 Design. S-specific wheels for Audi S6, S7 Sportback. 42 Sporty, refined, passionate. 12 S-specific wheels for S8. 43 Audi Genuine Accessories. 44 Engines and driving qualities. Top sales arguments. 22 Intelligent performance. 45 At a glance. The standard equipment and optional extras described in this Productinfo may vary from country to country. Details of fuel consumption and CO2 emissions can be found on page 40. Highlights. Design. • Striking S-specific distinguishing features inside and out on all models ensure a high degree of individuality (page 13) • Horizontal double chrome bars in the Audi single-frame grille, body-coloured side sill trims and matt black brake callipers with S badge provide visual indicators of the models’ sporty nature (pages 14/15, 18/19) • S-specific inlays, S badges and numerous other interior details convey an air of exclusiveness at first glance (pages 16/17, 20/21) Engines and driving qualities. • 4.0-litre TFSI engines with cylinder on demand boast high power delivery and dynamic performance characteristics combined with lower fuel consumption and emissions than on the predecessor models (page 23) • cylinder on demand shuts down four of the cylinders at partial loads, resulting in a reduction in fuel consumption and CO2 emissions of over 5 % (pages 23, 24) • Audi ultra lightweight technology lays the foundation for the models’ sporty, agile handling and excellent efficiency (page 26) 7 • quattro® permanent four-wheel drive, Audi drive select and adaptive air suspension sport* as standard (page 29) Equipment. • Parking system plus with 360-degree cameras uses four wide-angle cameras to produce an all-round view of the vehicle’s surroundings in the Audi S6 and Audi S8 (page 31) • Convenience key including sensor-controlled luggage compartment release for opening and loading the luggage compartment with the greatest of ease (page 32) • Exclusive sports seats as standard: S-design comfort sports seats in the front in Valcona leather and the S-specific colour lunar silver (Audi S8) or S sports seats in the front in combined Alcantara/leather upholstery in black or lunar silver (Audi S7 Sportback) or sports seats in the front in combined Alcantara/leather upholstery in black (Audi S6) (pages 33, 34) * with S-specific tuning in the Audi S8. The figures for fuel consumption and CO2 emissions can be found on page 40. Positioning. The essence of the S models. Breathtaking performance combined with a design that is The S is emblematic of far more than a powerful engine, vehicle that makes them stand out. The Audi S8 is a special sporty and elegant, yet understated at the same time: these top-class equipment, quattro® permanent four-wheel drive case, as neither S line products nor an RS version are available character traits are shared by all Audi S models. The success as standard, plus impressive everyday practicality, however. in this model range, meaning it covers all customer require- story began back in 1990 with the Audi S2 – and is set to It is also an unmistakable expression of individuality and ments at the sporty end of the D segment. continue now with the latest additions in the form of the exclusiveness. That’s why the Audi S models appeal to Audi S6 Saloon, Audi S6 Avant, Audi S7 Sportback and Audi S8. customers with particularly discerning tastes who want a 8 From basic model to supercar. Every model in the Audi range stands out for a perfect blend of flair. And at the pinnacle of the Audi portfolio, there are the sportiness, prestige and unmistakable design. The basic models, fully independent model versions: the Audi S and, in particular, the Audi A models, have the greatest volume potential. The S line Audi RS models. It is here that the attributes of puristic sportiness packages give the Audi A6 and Audi A7 Sportback extra sporting and exclusiveness are most accentuated. RS models • Supercar for everyday motoring • Uncompromising, supremely sporty vehicle from Audi • Integrated vehicle concept with S models clear distinguishing features • Top-of-the-range model with superior sportiness • High level of everyday practicality • Exclusive vehicle for discerning customers S line 9 • Sporty, series-production vehicle offering unrestricted everyday ↑ practicality A models • Highly attractive product packages • Not linked to a specific engine • Basic model • Styling and range of functions • Greatest volume potential clearly differ from A models • Wide range of engines and equipment features Market and customers. Prestige and success. Buyers of Audi S models have one thing in common: they are sportiness, comfort, prestige and quality. The prospective looking for a sporty, exclusive vehicle, which has an air of customers are successful in their jobs, comparatively young independence about it and enables them to distinguish them- and have a high disposable income. Because they often make selves from other drivers. That’s why they are so fascinated their purchase decisions on impulse, conducting the sales by the concept of the Audi S models – that combination of talk at the vehicle is particularly advantageous. 10 Special aspects of the target group. Just like the Audi S models themselves, the potential customers than Audi A model customers on average, have a higher disposable and being different from the rest. Customers are particularly for these vehicles display certain characteristics that set them income and are prepared to spend far more on their vehicle. thrilled with the mix of sportiness, comfort, prestige and high apart as an independent target group. From the Audi S6 Saloon Audi S model customers are furthermore typically male and wish to quality offered by the Audi S models. through to the Audi S8, the buyers are five to ten years younger have an exclusive vehicle that gives them a sense of individuality Target group for The target group’s profile taking the example of a comparison between the Audi A6/S6 Saloon: Audi S models. Features of target group Audi A6 Saloon Audi S6 Saloon • Aged 39–55 • Male, married • At least two cars in the household Average age, years 54.8 49.5 • Seeking social status and prestige • Self-fulfilment by means of status symbols • Fascinated by technology Average vehicle price, euros 41,500 59,900 • Occupational groups: self-employed, business managers, top executives Average proportion of women, percent 5 2 11 Design. Sporty, refined, passionate. One look is all it takes, thanks to a design which positively draws the observer in. There’s the S model in front of you, powerful, self- assured and sporty – but never ceasing to be an Audi. With every step you take towards it, your attention is caught by new details: the unmistakable gleam of chrome on the Audi single-frame grille, the broad sills, the ceramic brakes – almost like on a racing car. Then, moving inside, the smell of leather, precisely set S-specific highlights and attention to every last little detail. And with each second that passes, the urge to drive it increases. 12 Individual and full of character. There are numerous details both inside and out which distinguish These include, on the exterior: And in the interior: the extra-sporty Audi S models from the corresponding A models. • Exterior mirrors • Leather multifunction sports steering wheel Some of the most striking differentiating design features can be • Front and rear bumpers including diffuser • Welcome screens found on all Audi S models in varying forms. It is these features • Side sill trims • Inlays which lend the Audi S model design its special character. • Brake callipers • Shift paddles • Wheels • Instrument cluster • Badges • Key • Twin tailpipes • Pedal cluster 13 The image shows the interior of the Audi S8 model. S6 14 Side sill trims. Exterior mirrors. Front bumper. Headlights. Single-frame Body-coloured side sill trims make The aluminium-look exterior mirror The front bumper includes a bold The Audi S6 and Audi S7 Sportback grille. the Audi S6 models and the Audi housings are an S-specific design distinguishing feature in the form of models are equipped with xenon plus The Audi single-frame radiator grille S7 Sportback seem broader in feature. an eye-catching chrome bar in the headlights as standard. The fine line is embellished by horizontal double appearance. air intakes. traced by the LED daytime running chrome bars, which accentuate the lights is especially striking. vehicle’s width. The contents of both pages apply to the Audi S6 Saloon/S6 Avant models as well as to the Audi S7. 15 Badges. Wheels. Diffuser. Spoiler. Twin tailpipes. S6 or S7 badges at the front and rear The 19-inch cast aluminium wheels A metal-look blade with a platinum The Audi S6 Saloon comes with an ex - The S-specific dual-branch exhaust as well as the V8 T badges on the front in 5 parallel-spoke design (S design) grey finish directs the gaze to the tended rear spoiler to enhance its sporty system has two oval chrome tailpipes wings highlight the models’ special and the S6 or S7 badge on the matt distinctive diffuser. looks and handing characteristics, while on each side. status and their powerful engines. black brake callipers are exclusive to the Audi S6 Avant employs a roof spoiler.
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