Audi S6, S7 Sportback, S8

Productinfo For internal use only

1 The first look. 2 The first touch. The first look. The first touch. 3 All is silent, then ...... Go!

4 5 Contents.

Highlights. Equipment. 07 30 Progressive technology, impressive comfort.

Positioning. Comparison with competitors. 08 The essence of the S models. 35 Top-level encounter.

Market and customers. Appendix. 10 Prestige and success. 39 Facts and figures. Technical data for Audi S6, S7 Sportback, S8. 40 S-specific exterior colours, inlays for Audi S6, S7 Sportback, S8. 41 6 Design. S-specific wheels for Audi S6, S7 Sportback. 42 Sporty, refined, passionate. 12 S-specific wheels for S8. 43 Audi Genuine Accessories. 44 Engines and driving qualities. Top sales arguments. 22 Intelligent performance. 45 At a glance.

The standard equipment and optional extras described in this Productinfo may vary from country to country. Details of fuel consumption and CO2 emissions can be found on page 40. Highlights.

Design.

•• Striking S-specific distinguishing features inside and out on all models ensure a high degree of individuality (page 13) •• Horizontal double chrome bars in the Audi single-frame grille, body-coloured side sill trims and matt black brake callipers with S badge provide visual indicators of the models’ sporty nature (pages 14/15, 18/19) •• S-specific inlays, S badges and numerous other interior details convey an air of exclusiveness at first glance (pages 16/17, 20/21)

Engines and driving qualities.

•• 4.0-litre TFSI engines with cylinder on demand boast high power delivery and dynamic performance characteristics combined with lower fuel consumption and emissions than on the predecessor models (page 23) •• cylinder on demand shuts down four of the cylinders at partial loads, resulting in a reduction in fuel consumption

and CO2 emissions of over 5 % (pages 23, 24) •• Audi ultra lightweight technology lays the foundation for the models’ sporty, agile handling and excellent efficiency (page 26) 7 •• quattro® permanent four-wheel drive, Audi drive select and adaptive air suspension sport* as standard (page 29)

Equipment.

•• Parking system plus with 360-degree cameras uses four wide-angle cameras to produce an all-round view of the vehicle’s surroundings in the Audi S6 and Audi S8 (page 31) •• Convenience key including sensor-controlled luggage compartment release for opening and loading the luggage compartment with the greatest of ease (page 32) •• Exclusive sports seats as standard: S-design comfort sports seats in the front in Valcona leather and the S-specific colour lunar silver (Audi S8) or S sports seats in the front in combined Alcantara/leather upholstery in black or lunar silver (Audi S7 Sportback) or sports seats in the front in combined Alcantara/leather upholstery in black (Audi S6) (pages 33, 34)

* with S-specific tuning in the Audi S8.

The figures for fuel consumption and CO2 emissions can be found on page 40. Positioning.

The essence of the S models.

Breathtaking performance combined with a design that is The S is emblematic of far more than a powerful engine, vehicle that makes them stand out. The Audi S8 is a special sporty and elegant, yet understated at the same time: these top-class equipment, quattro® permanent four-wheel drive case, as neither S line products nor an RS version are available character traits are shared by all Audi S models. The success as standard, plus impressive everyday practicality, however. in this model range, meaning it covers all customer require- story began back in 1990 with the Audi S2 – and is set to It is also an unmistakable expression of individuality and ments at the sporty end of the D segment. continue now with the latest additions in the form of the exclusiveness. That’s why the Audi S models appeal to Audi S6 Saloon, Audi S6 Avant, Audi S7 Sportback and Audi S8. customers with particularly discerning tastes who want a

8 From basic model to supercar.

Every model in the Audi range stands out for a perfect blend of flair. And at the pinnacle of the Audi portfolio, there are the sportiness, prestige and unmistakable design. The basic models, fully independent model versions: the Audi S and, in particular, the Audi A models, have the greatest volume potential. The S line Audi RS models. It is here that the attributes of puristic sportiness packages give the Audi A6 and Audi A7 Sportback extra sporting and exclusiveness are most accentuated.

RS models

•• Supercar for everyday motoring •• Uncompromising, supremely sporty vehicle from Audi •• Integrated vehicle concept with S models clear distinguishing features

•• Top-of-the-range model with superior sportiness •• High level of everyday practicality •• Exclusive vehicle for discerning customers S line 9

•• Sporty, series-production vehicle offering unrestricted everyday ↑ practicality A models •• Highly attractive product packages •• Not linked to a specific engine •• Basic model •• Styling and range of functions •• Greatest volume potential clearly differ from A models •• Wide range of engines and equipment features Market and customers.

Prestige and success.

Buyers of Audi S models have one thing in common: they are sportiness, comfort, prestige and quality. The prospective looking for a sporty, exclusive vehicle, which has an air of customers are successful in their jobs, comparatively young independence about it and enables them to distinguish them and have a high disposable income. Because they often make selves from other drivers. That’s why they are so fascinated their purchase decisions on impulse, conducting the sales by the concept of the Audi S models – that combination of talk at the vehicle is particularly advantageous. 10 Special aspects of the target group.

Just like the Audi S models themselves, the potential customers than Audi A model customers on average, have a higher disposable and being different from the rest. Customers are particularly for these vehicles display certain characteristics that set them income and are prepared to spend far more on their vehicle. thrilled with the mix of sportiness, comfort, prestige and high apart as an independent target group. From the Audi S6 Saloon Audi S model customers are furthermore typically male and wish to quality offered by the Audi S models. through to the Audi S8, the buyers are five to ten years younger have an exclusive vehicle that gives them a sense of individuality

Target group for The target group’s profile taking the example of a comparison between the Audi A6/S6 Saloon: Audi S models. Features of target group Audi A6 Saloon Audi S6 Saloon •• Aged 39–55 •• Male, married •• At least two cars in the household Average age, years 54.8 49.5 •• Seeking social status and prestige •• Self-fulfilment by means of status symbols •• Fascinated by technology Average vehicle price, euros 41,500 59,900 •• Occupational groups: self-employed, business managers, top executives Average proportion of women, percent 5 2

11 Design.

Sporty, refined, passionate.

One look is all it takes, thanks to a design which positively draws the observer in. There’s the S model in front of you, powerful, self- assured and sporty – but never ceasing to be an Audi. With every step you take towards it, your attention is caught by new details: the unmistakable gleam of chrome on the Audi single-frame grille, the broad sills, the ceramic brakes – almost like on a racing car. Then, moving inside, the smell of leather, precisely set S-specific highlights and attention to every last little detail. And with each second that passes, the urge to drive it increases.

12 Individual and full of character.

There are numerous details both inside and out which distinguish These include, on the exterior: And in the interior: the extra-sporty Audi S models from the corresponding A models. •• Exterior mirrors •• Leather multifunction sports steering wheel Some of the most striking differentiating design features can be •• Front and rear bumpers including diffuser •• Welcome screens found on all Audi S models in varying forms. It is these features •• Side sill trims •• Inlays which lend the Audi S model design its special character. •• Brake callipers •• Shift paddles •• Wheels •• Instrument cluster •• Badges •• Key •• Twin tailpipes •• Pedal cluster

The image shows the interior of the Audi S8 model. S6

Side sill trims. Exterior mirrors. Front bumper. Headlights. Single-frame Body-coloured side sill trims make The aluminium-look exterior mirror The front bumper includes a bold The Audi S6 and Audi S7 Sportback grille. the Audi S6 models and the Audi housings are an S-specific design distinguishing feature in the form of models are equipped with xenon plus The Audi single-frame radiator grille S7 Sportback seem broader in feature. an eye-catching chrome bar in the headlights as standard. The fine line is embellished by horizontal double appearance. air intakes. traced by the LED daytime running chrome bars, which accentuate the lights is especially striking. vehicle’s width.

The contents of both pages apply to the Audi S6 Saloon/S6 Avant models as well as to the Audi S7. 15

Badges. Wheels. Diffuser. Spoiler. Twin tailpipes. S6 or S7 badges at the front and rear The 19-inch cast aluminium wheels A metal-look blade with a platinum The Audi S6 Saloon comes with an ex- The S-specific dual-branch exhaust as well as the V8 T badges on the front in 5 parallel-spoke design (S design) grey finish directs the gaze to the tended rear spoiler to enhance its sporty system has two oval chrome tailpipes wings highlight the models’ special and the S6 or S7 badge on the matt distinctive diffuser. looks and handing characteristics, while on each side. status and their powerful engines. black brake callipers are exclusive to the Audi S6 Avant employs a roof spoiler. the S models. 16

Leather multifunction Instrument cluster. Pedal cluster. Welcome screen. sports steering wheel. The driver is greeted by an S6 or S7 badge, as The pedals on the Audi S6 Saloon, Audi S6 Avant The MMI display opens with a special welcome well as a special welcome screen. The instrument and Audi S7 Sportback have an aluminium-look screen showing the S6 or S7 logo. With its 3-spoke design, aluminium-look shift cluster furthermore includes a driver information finish as a further indicator of the models’ paddles and an S6 or S7 badge, the steering wheel system with colour display. sporting genes. adds to the interior’s individual and sporty feel.

The contents of both pages apply to the Audi S6 Saloon/S6 Avant models as well as to the Audi S7. 17

Selector lever. Key. The selector lever incorporates an aluminium clasp. An S6 or S7 badge adorns the key (not shown).

Engine start-stop button. Sports seats. S sports seats. A red ring around the engine start-stop button is a specific The Audi S6 models are equipped with sports seats as standard, The S sports seats upholstered in combined Alcantara/leather with feature of the S models. which are upholstered in combined Alcantara/leather and have embossed S7 logo that are fitted as standard in the Audi S7 Sportback embossed S6 logos. S sports seats in the front are optionally add to the interior’s sporty flair. They are available in black and the available in a choice of black and the S-specific colour lunar silver. S-specific colour lunar silver; including S sports seats in the rear. Inlays. The Audi S6 and Audi S7 Sportback come as standard with matt brushed aluminium inlays. Inlays in Carbon Atlas are exclusively available for these models. S8

Single-frame Air intakes. Front bumper. Brake callipers. Exterior mirrors. grille. With high-gloss black fins and an An aluminium-look blade gives The black painted brake callipers The aluminium-look exterior mirror aluminium-look bar in each, the the front bumper of the Audi S8 an with S8 badge catch the attention. housings are an S-specific design Eight horizontal double chrome bars air intakes at the sides hint at the unmistakable appearance. Anthracite-coloured ceramic brake feature. make the platinum grey Audi single-frame sporty nature of the Audi S8. callipers with Audi ceramic badge grille the focus of attention and symbo are optionally available. lise the car’s classiness and dynamism. 19

Badges. Twin tailpipes. Diffuser. Wheels. Side sill trims. S8 badges at the front and rear as well The S-specific dual-branch exhaust A diffuser insert with a blade in a The 20-inch cast aluminium wheels in Body-coloured side sill trims give the as the V8 T badges on the front wings system has two oval chrome tailpipes two-layer aluminium-look finish and 5 parallel-spoke design (S design) are Audi S8 a broader appearance. highlight the model’s special status and on each side. a contrasting platinum grey section exclusive to the S model. There is also its powerful engine. gives the rear end a distinctly sporty the option of S-specific cast aluminium appearance. wheels measuring 21 inches in size. 20

Leather multifunction Pedal cluster. Welcome screens. Analogue clock. sports steering wheel. The pedals on the Audi S8 have an aluminium-look The MMI display and driver information system The analogue clock with its grey face and white finish as a further indicator of its sporting genes. with colour display open with a special welcome hands sports the Audi S8 design, allowing it to With its 3-spoke design, aluminium-look shift screen showing the S8 logo. blend in with the dashboard displays. paddles, contrasting stitching and an S8 badge, the steering wheel adds to the interior’s individual and sporty feel. Instrument cluster. Grey instrumentation with white needles and an S8 badge identify the Audi S8 as the sportiest Audi in the luxury class. 21 Inlays. Carbon Atlas is used for the upper inlays as standard in the Audi S8. The high-quality carbon fibre trim is an indicator of the Audi ultra lightweight technology employed in the Audi S8. Selector lever. Comfort sports seats. The selector lever knob is trimmed in Carbon Atlas in the Audi S8. The S-design comfort sports seats in the front upholstered in There is also the option of a selector lever in leather, wood or Audi Valcona leather stand out for their stitching, piping and central fold exclusive wood. in contrasting steel grey and their S-specific lunar silver colour.

Engine start-stop button. Door sills. A red ring around the engine start-stop button is a specific The door sills in the Audi S8 (not shown) are illuminated and feature of the S models. bear the S8 badge. Engines and driving qualities.

Intelligent performance.

Your hand hovers over the Start button. One touch and the engine sparks to life. Over 300 kW of power can be sensed instantly. Even the first few metres are an intense pleasure. The drive unit’s sonorous soundtrack accompanies you through the city – although only four of the eight cylinders are operating as you do. The motorway. Audi drive select in dynamic mode. Accelerate. Feel 22 over 500 Nm pressing you back in your seat. A bend. Adrenalin pumping. You sweep through the long hairpin bend like you’re on rails thanks to quattro® with sport differential. Your exit. The ceramic brakes bite hard. Time to catch your breath, so you switch into efficiency mode. 4.0-litre TFSI engines with cylinder on demand.

A whole new dimension in performance and efficiency: for the first time, Audi has •• Audi S8 with 15 % higher output and nearly 25 % lower fuel consumption united mighty V8 TFSI engines with cylinder on demand technology. This means that than its predecessor S model drivers benefit firstly from the Audi core expertise of TFSI technology, which •• Intelligent control: Audi cylinder on demand shuts down four of the eight replaces larger-capacity engines with smaller, turbocharged units. And secondly, the cylinders at low loads engine’s efficiency can now be exploited to far better effect at low loads too thanks to •• Partnered by 7-speed S tronic dual-clutch transmission (in Audi S6 Saloon, cylinder on demand technology. The end result is lower fuel consumption combined Audi S6 Avant and Audi S7 Sportback) with superior performance compared to the 5.2-litre FSI engines used before. •• Partnered by 8-speed tiptronic (in Audi S8) •• TFSI technology combines petrol direct injection with turbocharging •• quattro® permanent four-wheel drive as standard •• Numerous efficiency measures as standard, including innovative thermal management, recuperation and start-stop system

Audi S6 Saloon* Audi S6 Avant* Audi S7 Sportback* Audi S8

Drive quattro quattro quattro quattro

Transmission 7-speed S tronic 7-speed S tronic 7-speed S tronic 8-speed tiptronic 23

Power output 309 kW 309 kW 309 kW 382 kW

Torque 550 Nm 550 Nm 550 Nm 650 Nm

Acceleration 0 to 100 km/h 4.8 s 4.9 s 4.9 s 4.2 s

CO2 emissions, combined 225 g/km 227 g/km 225 g/km 237 g/km

Fuel consumption, combined 9.7 l/100 km 9.8 l/100 km 9.7 l/100 km 10.2 l/100 km

* preliminary figures. cylinder on demand technology.

cylinder on demand technology is being employed for the first •• Average potential savings in terms of fuel consumption and •• Shutting down cylinders 2, 3, 5 and 8 produces a regular

time in the Audi S models. This unites high power and dynamic CO2 emissions of over 5% for all models firing sequence performance characteristics with low fuel consumption and emissions. •• Operation on four cylinders depends on various factors: •• Corresponding intake and exhaust valves stay closed in As engines with a large displacement are predominantly operated •• Engine speed between 930 and 3,500 rpm four-cylinder mode at lower loads when e.g. driving in city traffic or on country roads, •• Speed at least 25 km/h •• No tangible difference in driving comfort between four and their fuel consumption in these situations has been relatively high •• Transmission in at least third gear eight-cylinder mode in the past. The solution is to shut down four of the cylinders at •• Engine torque required •• Vehicle produces a sporty, S-specific sound in all modes partial loads. •• Engine temperature at least 40 °C •• Switch between four and eight cylinders is imperceptible to the driver •• Technology is unique selling point amongst core competitors

Power curve* 4.0 TFSI 309 kW.

Engine output, kW Torque, Nm

420 910

360 780

Engine output (max.) 24 300 650 Engine torque

240 520

180 390

120 260

60 130

0 0 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

Engine speed, rpm * for Audi S6/Audi S7 Sportback Active Noise Cancellation.

A meaty, sporty engine sound is one of the identifying features •• The system effectively compensates for interference noise inside •• The system assesses background noise in relation to the engine of all Audi S models. Active Noise Cancellation ensures that the the car, depending on the interior noise level and engine speed speed and, if necessary, emits a precisely calculated antiphase occupants can enjoy the vehicle’s distinctive, trademark sound in •• Four microphones installed inconspicuously in the roof lining sound through the car’s internal sound system all driving situations. register background engine noise inside the car •• The overlapping frequencies of the interference sound and anti phase sound can reduce the background noise level inside the car by as much as 12 dB or 75 %

Modular efficiency platform.

Performance and efficiency go hand in hand in the Audi S models. thermal management and cylinder on demand technology.

An array of measures help to reduce fuel consumption and CO2 Audi combines all of these measures together in the modular Power curve* emissions. These include standard elements such as recuperation, efficiency platform – creating the basis for built-in efficiency in start-stop system, Audi drive select with efficiency mode, intelligent the process. 4.0 TFSI 382 kW.

Engine output, kW Torque, Nm

420 910 Engine output (max.)

360 780

Engine torque 300 650 25

240 520

180 390

120 260

60 130

0 0 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

Engine speed, rpm * for Audi S8 Efficiency comparison.

“Vorsprung durch Technik” can be best demonstrated by direct measures are. Another remarkable point is that, whereas Porsche XJ Supersport. A comparison of the specific power output – which comparisons. The Audi S8, for instance, sets the best marks amongst and Jaguar fit engines with displacements between 4.8 and 5.0 litres, expresses the kW figure in relation to the displacement – is conclusive:

the core competitors for fuel consumption, CO2 emissions and the Audi S8 makes do with a 4.0-litre unit. However, its TFSI engine the engine’s power is utilised most efficiently in the Audi S8. acceleration. This is clear proof of how effective the Audi efficiency still generates more kilowatts than the Panamera Turbo and the

Audi S8

Mercedes-Benz S 63 AMG

Jaguar XJ Supersport 5.0

Porsche Panamera Turbo 3,993 5,461 5,000 4,806 382 400 375 368 95.7 73.2 75.0 76.6 4.2 4.5 4.9 4.2 10.2 10.5 12.1 11.5 237 244 289 270 26

Displacement, cc Power output, kW Specific power output, Acceleration Fuel consumption CO2 emissions combined, kW/l 0 – 100 km/h, s combined, l/100 km g/km

Audi ultra lightweight technology.

Intelligent lightweight design has a major role to play in all Audi Audi ultra lightweight technology in Audi S6, Audi S7 Sportback: Audi ultra lightweight technology in the Audi S8: cars. This is particularly true of the sporty S models. The Audi core •• Aluminium hybrid construction •• Audi Space Frame (ASF) expertise of lightweight design heralds considerable benefits for •• Approx. 20 % aluminium content helps achieve weight saving of •• High-strength aluminium frame structure with force-locking the driver. After all, the less weight the engine has to propel, the approx. 15 % compared with conventional steel construction connection of aluminium panels more agile the vehicle’s handling becomes and the lower its fuel •• Body with weight saving of over 30 kg compared to predecessor •• Far lower weight compared to conventional steel construction consumption. Different aspects of Audi ultra lightweight technology (Audi S6) •• Best-in-class performance for safety thanks, for instance, to can be found in the Audi S8 on the one hand and the Audi S6 and •• High agility: centre of gravity moves closer to middle of vehicle 25 % increase in torsional rigidity (compared to predecessor) Audi S7 Sportback on the other. because all add-on parts are made from aluminium •• Use of high-strength materials means quality is superior to •• Aluminium components used for chassis parts, reducing the conventional steel construction unsprung weight and therefore increasing comfort and agility Ceramic brakes.

The braking systems fitted as standard on the Audi S models are •• Long life: service life up to four times longer than steel brake •• When driving in the wet or on gritted roads, the braking effect already able to deliver exactly what is expected of the vehicles in discs with the same specifications of ceramic brakes can become similar to that of conventional all sorts of different situations. The optional ceramic brakes provide •• High fading resistance: repeated braking, when driving down brakes. If the driver has already become accustomed to the high even greater stopping power in certain situations, combined with a long mountain pass for example, does not lead to natural braking power of the ceramic brakes, this may be perceived as a lower weight and longer life. The brake discs are made from carbon deterioration in braking power a loss of braking power – it can be compensated for by pressing fibre-reinforced ceramic, making them more abrasion-resistant •• Unlike steel brake discs, ceramic brake discs are insusceptible the brake pedal harder. than steel brakes. The special properties of ceramic brakes: to corrosion •• Carbon fibre-reinforced ceramic consists of abrasion-resistant •• Special cooling ducts keep the brakes supplied with sufficient silicon carbide with carbon fibres embedded in it air and dissipate any frictional heat given off •• Disc size 400 x 38 mm, ceramic friction ring with stainless-steel bowl, brake pad surface area 150 cm2 •• Unmistakable appearance thanks to anthracite brake callipers and Audi ceramic logo at front •• Weight reduction of over 3.5 kg per brake disc compared to standard braking system •• Increased ride comfort due to reduction in unsprung masses •• Superior agility and efficiency as a result of lower vehicle weight •• Impressive braking performance in certain driving situations compared to steel brakes thanks to very high and constant friction coefficients

27 Dynamic steering.

The dynamic steering provides precise steering feel in all driving •• Direct ratio and high power assistance at low speeds, e.g. when •• Active, stabilising steering inputs help the driver in critical situations. Variable control of the steering torque and ratio allow driving in the city or on winding roads, facilitate an agile style situations, such as oversteering or braking on split-friction the steering feel to be adapted exactly to the current road speed of driving surfaces (e.g. snow on left, tarmac on right) and the chosen Audi drive select mode. The dynamic steering •• Very direct ratio (approx. two turns of the wheel from lock to •• Vehicle is primarily stabilised via the steering, leading to a furthermore enhances active safety with corrective steering inputs lock) makes for easier parking and manoeuvring reduction in the number of corrective ESP braking inputs in critical situations. •• Indirect ratio and low power assistance at higher speeds for superlative straight-line running with maximum smoothness

adaptive cruise control with stop&go function including Audi pre sense front.

On the Audi S models, the familiar intelligent speed and distance •• Driver is warned when a risk is detected by the system control system is extended to include a full brake application function (visual/acoustic signals, partial braking) at speeds under 30 km/h. This can reduce the severity of the impact •• If necessary, the system increases braking power and, at speeds or, under certain circumstances, prevent a collision altogether. This below 30 km/h, initiates a full brake application when there is a additional feature means even greater active safety for the driver: risk of a rear-end collision with stationary or moving vehicles ahead

Automatic full brake application Obstacle

30 km/h Stationary

Speed In a nutshell: Further information about driving qualities. quattro® permanent four-wheel drive.

All Audi S models are equipped with quattro permanent four-wheel and electronic differential lock. The Audi S6 and Audi S7 Sportback wheel as the driving situation dictates. drive as standard. The Audi S8 employs a quattro system with feature a self-locking centre differential plus torque vectoring, asymmetric/dynamic torque split, self-locking centre differential which allows the drive forces to be distributed individually to each

quattro® with sport differential. Audi drive select. adaptive air suspension sport.

The quattro permanent four-wheel-drive system with sport The Audi drive select system is included as standard on all Audi S6, The damper tuning on the adaptive air suspension sport system for differential makes for very sporty, agile handling. It is standard Audi S7 Sportback and Audi S8 models. An efficiency mode has the Audi S6, Audi S7 Sportback and Audi S8 (adaptive air suspension on the Audi S8 and available as an option for the Audi S6 and been added to facilitate a particularly economical driving style. with S-specific tuning) is even firmer than on the adaptive air Audi S7 Sportback. The continuously variable distribution of The electronic control system allows the driver to influence not suspension sport system offered as an option for the Audi A models. the drive torque between the rear wheels leads to a tangible just the engine, transmission and steering, but a wide array of There is no difference between the two systems as far as ride increase in driving pleasure. other driving dynamics control systems too. height is concerned.

29 Equipment.

Progressive technology, impressive comfort.

Pure driving pleasure. A high-speed S bend with the g-forces tugging at your body – but you are braced by the outstanding lateral support of the S sports seat. Suddenly a warning light comes on – the driver information system suggests taking a break. Is that how long you’ve been at the wheel already? Let the park assist function find a suitable spot. It helps you with the parking too. Time for a quick coffee break – and lots of shopping! You get back to your Audi, flick your foot and the boot lid swings open – you don’t even have to touch the car. That’s what you call convenience! Time to set off again. It’s a busy road, but you have the 360-degree cameras to help you see what’s coming. The side camera shows there’s a gap in the traffic. Go! 30 Parking system plus with 360-degree cameras.

The parking systems* from Audi are a welcome source of assistance for every driver. They make parking significantly easier thanks to their sophisticated technology. The 360-degree cameras are featuring in the Audi S6 and Audi S8 for the first time. They are available in combination with the parking system plus. The current generation of the parking system plus uses four cameras to produce a near 360° view around the vehicle. It provides the driver with camera images from the front, rear and side of the vehicle, together with a bird’s-eye view.

•• Includes a reversing camera as well as cameras in the exterior mirrors and on the radiator grille •• Four camera views are selectable via the MMI® and cover the entire area surrounding the vehicle: •• Front camera view with selectable guide lines for parking in parallel and end-on spaces •• Image from reversing camera with selectable guide lines for parking in parallel and end-on spaces as well as attaching a trailer •• Front left/right side and rear left/right side: before pulling out into cross traffic, the cameras’ wide-angle lens offers a view of what’s in the road ahead up to 90° to the left or right 31 •• Additional Topview graphic shows the vehicle from a bird’s- eye view to help with parking

* The parking systems for the respective Audi A models are also available. Convenience key including sensor-controlled luggage compartment release.

The Audi S6, Audi S7 Sportback and Audi S8 are the first Audi S models to be made available with the convenience key including sensor-controlled luggage compartment release. This is a useful aid whenever the vehicle is being loaded, particularly if the driver doesn’t have a hand free to open the luggage compartment. All the driver has to do to open the luggage compartment is make a kicking movement with their foot to activate two sensors under- neath the rear bumper that are positioned one behind the other. These sensors trigger the automatic opening of the luggage compartment lid. The convenience key ensures that the luggage compartment can only be opened by authorised persons.

Driver information system with break recommendation.*

The driver information system with break recommendation forms •• Besides the steering movements, the system also factors into •• Once two warnings have been issued, no further warnings will part of the standard specification. The break recommendation its analysis operation of the pedals and switches, the time of day be given until the next break is due 32 function increases active safety, especially on longer drives. and the speed the vehicle is driving at •• System can be deactivated from the CAR menu •• Graphic in the display between the instrument cluster gauges •• If abnormalities are detected, such as too few or sudden, jerking •• Steering angle sensor evaluates the driver’s steering movements steering movements, the system will emit an acoustic warning after an analysis period of 15 to 20 minutes (gong) and a visual warning (graphic displayed in the driver information system for five seconds)

LED headlights.

Not only are LED lights a prominent sign of “Vorsprung durch Technik” •• Luminous colour and brightness nearly as white as daylight •• Includes high-beam assistant being implemented, they also form part of the unmistakable Audi •• Highly visible to other road users •• All functions in LED technology: high beam, dipped beam, design. The styling of the strip of LED lighting is always adapted to •• Service life approximately the same as the vehicle lifetime motorway light, daytime running lights/side lights, turn signals, the design of the model in question. The driver also benefits from •• Full luminous power reached very quickly all-weather lights and static turning light numerous other advantages of LED lights: •• Low power consumption

* Due to be introduced in Audi S6 and Audi S7 Sportback at a later date. Seats.

Feeling at ease while enjoying the performance dynamics of the of seating is tailored to the characteristics of the individual models S models to the full: that’s precisely what the seats in the Audi S6, and their drivers’ requirements. Audi S7 Sportback and Audi S8 are designed for. The range

Audi S6, sports seats in front: Audi S7 Sportback (optional for Audi S6), S sport seats in front: Audi S8, comfort sports seats in front: •• Manually adjustable: belt height, head restraint height and •• Manually adjustable: belt height •• Electrically adjustable: fore-and-aft position, seat height, proximity •• Electrically adjustable: fore-and-aft position, seat height, seat seat cushion angle, backrest angle, upper backrest section, •• Electrically adjustable: fore-and-aft position, seat height, seat cushion angle, backrest angle, 4-way lumbar support belt height, head restraint height cushion angle, backrest angle, 4-way lumbar support •• Prominent side sections on seat cushion and backrest plus •• Pneumatically adjustable: lumbar support, seat cushion side •• Side sections on seat cushion and backrest for good lateral support distinctively contoured upper backrest section offer particularly sections, backrest side sections •• Embossed S6 badge for unmistakable appearance good lateral support •• Including wood applications on the front seat backs •• Upholstered as standard in combined Alcantara/leather in black •• Embossed S7 or S6 badge for unmistakable appearance •• Memory function for driver and front passenger seats, steering •• Design of rear seats adapted to the front seats •• Memory function for driver’s seat included as standard wheel, exterior mirrors, plus head restraint height and seat belt •• S sports seats in the rear (Audi S7 Sportback) with prominent height in the front side sections and integral head restraints underline the interior’s •• Luxury head restraints sporty looks •• Exterior mirrors heated, electrically adjustable/folding and •• Upholstered as standard in combined Alcantara/leather in black automatically dimming or lunar silver •• Upholstered in Valcona leather in lunar silver with stitching, piping and central fold in contrasting steel grey colour, exclusive to Audi S8

33 Items of standard equipment specific to Audi S6 and Audi S7 Sportback.

•• Exterior distinguishing features (see pages 14/15) •• Xenon plus headlights, including all-weather light •• Sports seats in combined Alcantara/leather in black (Audi S6) •• Interior distinguishing features (see pages 16/17) •• MMI® radio plus •• S sports seats in front in combined Alcantara/leather in black or •• Cast aluminium wheels, 5 parallel-spoke design (S design), •• Leather multifunction steering wheel with 3-spoke design, lunar silver (Audi S7 Sportback) size 8.5 J x 19 with 255/40 R19 tyres aluminium-look shift paddles, colour-contrasting stitching and •• Electrically adjustable front seats with memory function for •• Adaptive air suspension sport S6 or S7 badge driver’s seat

Items of standard equipment specific to Audi S8.

•• Exterior distinguishing features (see pages 18/19) •• Dynamic steering •• S-design comfort sports seats in front in lunar silver Valcona •• Interior distinguishing features (see pages 20/21) •• Leather multifunction sports steering wheel with 3-spoke design, leather with stitching, piping and central fold in contrasting •• adaptive air suspension sport with S-specific tuning aluminium-look shift paddles, colour-contrasting stitching and steel grey colour •• quattro® with sport differential S8 badge

Extra standard equipment for Audi S8 from the Audi A8 range.

•• Metallic or pearl effect paint finish •• Extended aluminium-look interior trim •• LED headlights •• Ambient lighting •• Exterior mirrors with integrated LED turn signals •• Convenience key •• Double/acoustic glazing •• DVD/CD changer •• Valcona leather 34

Standard equipment and optional extras may vary from country to country. Comparison with competitors. Top-level encounter.

Whereas the Audi S6 Saloon has to contend with the top-of- segment. Due to the unique nature of its concept, there are some of the most exclusive sporty cars available. The the-range BMW 5 Series Saloon and Mercedes-Benz E-Class still no core competitors for the Audi S7 Sportback. The vehicles from Audi stand out not only for their unique status models, the Audi S6 Avant is only faced with one core competitor Audi S8, by contrast, has three renowned competitors to match as S models, they also serve up a masterful three-way blend in the form of the Mercedes-Benz E 500 4MATIC BlueEfficiency itself against. All the models have one thing in common: of dynamic performance, stunning looks and efficiency. Estate – BMW does not yet offer a comparable model in this even in such an illustrious field, they make their mark as

35 Competition Audi S6 Saloon.

BMW M5. Mercedes-Benz E 500 4MATIC BlueEfficiency.

Weaknesses: Strengths: Weaknesses: Strengths: •• Only available with rear-wheel drive •• Powerful engine (412 kW) •• No sports-tuned suspension available •• Comfortable seats •• LED headlights not available •• High agility, good handling •• High weight of almost two tonnes •• High active and passive safety •• Higher fuel consumption (combined 9.9 l/100 •• Head-up display as standard •• Comparatively low specific power output •• Good suspension comfort

km) and CO2 emissions (combined 232 g/km) of 64.3 kW/l than Audi S6 Saloon •• No anticipatory safety system such as Audi pre sense available

Source: BMW press material Source: Mercedes-Benz press material Competition Competition Audi S6 Avant. Audi S7 Sportback.

Mercedes-Benz E 500 4MATIC Its concept – fusing saloon, Avant and coupé into a harmonious whole – means the Audi S7 Sportback BlueEfficiency Estate. is a car with no direct core competitors. Besides the BMW 650i, Jaguar XK and Jaguar XF 5.0, the extended field of competitors also includes the Mercedes-Benz CLS 500 4MATIC BlueEfficiency. Weaknesses: Strengths: However, its four-door coupé concept with a small tailgate and less emphasis on functionality is •• No sports-tuned suspension available •• Large luggage compartment different from that of the Audi S7 Sportback. •• High weight of over two tonnes •• High active and passive safety •• 19-inch wheels only available as an option •• Good suspension comfort

Source: Mercedes-Benz press material Competition Audi S8.

Mercedes-Benz S 63 AMG. Porsche Panamera Turbo. Jaguar XJ Supersport 5.0.

Weaknesses: Weaknesses: Weaknesses: •• High price •• High fuel consumption (combined 11.5 l/100 km) and •• Only available with 6-speed automatic

•• High weight of over 2.1 tonnes CO2 emissions (combined 270 g/km) •• High fuel consumption (combined 12.1 l/100 km)

•• Distinguishing exterior features polarise opinions •• Lowest engine output (368 kW) amongst core competitors and CO2 emissions (combined 289 g/km) •• No four-wheel drive available •• Very stiff suspension •• Only available with rear-wheel drive •• Limited interior space Strengths: Strengths: •• High power output (400 kW) from turbocharged Strengths: •• Low weight of 1,892 kg 5.5-litre V8 engine •• Good performance: 0 – 100 km/h in 4.2 s, •• High-specification interior including e.g. 1,200 watt •• Spacious interior top speed 303 km/h B&W sound system and hybrid TV •• High level of comfort •• Permanent four-wheel drive as standard 38 •• Sporty exterior and image

Source: Mercedes-Benz press material Source: Porsche press material Source: Jaguar press material Appendix. Facts and figures.*

* Standard equipment and optional extras may vary from country to country. Technical data Audi S6, Audi S7 Sportback, Audi S8.

Audi S6 Saloon* Audi S6 Avant* Audi S7 Sportback* Audi S8

Engine V8 V8 V8 V8

Drive quattro quattro quattro quattro

Transmission 7-speed S tronic 7-speed S tronic 7-speed S tronic 8-speed tiptronic

Displacement, cc 3,993 3,993 3,993 3,993

Max. power output, kW at rpm 309/5,500 – 6,400 309/5,500 – 6,400 309/5,500 – 6,400 382/6,000

Max. torque, Nm at rpm 550/1,450 – 5,250 550/1,450 – 5,250 550/1,450 – 5,250 650/1,700 – 5,500

Top speed, km/h 250** 250** 250** 250**

Acceleration 0 to 100 km/h, s 4.8 4.9 4.9 4.2

Fuel consumption urban/ 40 10.8/6.6/9.7 10.8/6.6/9.8 10.8/6.6/9.7 n.s. / n.s. / 10.2 extra-urban/combined, l/100 km

CO emissions urban/ 2 252/153/225 252/153/227 252/153/225 n.s. / n.s /237 extra-urban/combined, g/km

* preliminary figures. ** governed. S-specific exterior colours Audi S6, Audi S7 Sportback. Audi S8.

Optional Optional

Estoril Blue Prism Silver crystal effect (K0) crystal effect (T0)

Prism Silver Daytona Grey crystal effect (T0) pearl effect (6Y)

S-specific inlays Audi S6, Audi S7 Sportback. Audi S8. 41

Optional Optional

Carbon Atlas Upper inlay in (5MK) Carbon Atlas (5MK)

Lower inlay in brushed aluminium silver (GT4) S-specific wheels Audi S6. Audi S7 Sportback.

Summer wheels Winter wheels Summer wheels

Cast aluminium wheels, Cast aluminium winter wheels, Cast aluminium wheels, 5 parallel-spoke design (S design), 5 parallel-spoke “Star” design 5 parallel-spoke design (S design), size 8.5 J x 19 with (S design), size 8.5 J x 19 with 255/40 R19 tyres (CZ3) size 8.5 J x 19 with 255/40 R19 tyres (F43) 255/35 R19 tyres; not suitable for snow chains, permitted top speed 240 km/h (7BF)

Cast aluminium wheels, 5 parallel- Cast aluminium wheels, 5 parallel- spoke “Star” design (S design), spoke “Star” design (S design), size 8.5 J x 20 with size 9 J x 20 with 255/35 R20 tyres (F14) 265/35 R20 tyres (CY1)

42 S-specific wheels Audi S8.

Winter wheels Summer wheels Winter wheels

Cast aluminium winter wheels, Cast aluminium wheels, Cast aluminium winter wheels, 5 parallel-spoke “Star” design 5 parallel-spoke design (S design), 5 parallel-spoke design (S design), (S design), size 9 J x 20 with size 9 J x 20 with size 9 J x 20 with 265/40 R20 tyres (CS8) 265/40 R20 tyres; not suitable 265/35 R20 tyres; not suitable for snow chains, permitted for snow chains, permitted top speed 240 km/h (7BH) top speed 240 km/h (7FL)

Cast aluminium wheels, 5 triple-spoke design (S design), size 9 J x 21 with 265/35 R21 tyres (F11)

43 Audi Genuine Accessories.

Ice scraper with snow brush: Cool box: Emergency tool kit: Ice scraper made from sturdy, high-quality plastic including With connecting cable that fits 12-volt power sockets. Includes a practical dynamo flashlight with five additional snow brush with specially blended bristles. Plastic interior with a capacity of 12 litres. Adjustable carry red LED lights, a car glass breaker, a belt cutter and a magnetic strap makes it practical to use. holder. Snow chains: Provide better grip on snow and ice. Available in a range Storage pocket: Adapter leads for Audi music interface: of sizes. Practical all-purpose pocket for versatile storage space and For connecting various iPod models and other portable media keeping the vehicle neat and tidy. It is attached to the seat players. Operation via the MMI system if function is supported Wheel bag: backrest. Can be folded together and removed in a few easy by the media player. Additional adapter cables are needed to Four-part set with practical carry handles for transporting and steps. connect the portable media players. storing complete wheels with tyres simply and cleanly. Made from tear-proof synthetic material. The wheel bolts can be Coat hanger: Leather key cover: stored in the outer pockets. Available in two sizes. For jackets, blazers or other items of clothing. Carefully handcrafted, high-quality leather, embossed with The coat hanger is attached to the front head restraints. Audi rings on the back. Simply snaps on to key. Available in Anti-theft wheel bolts: seven colours. Can only be unscrewed with the special adapter supplied. Child seats: Make it difficult to steal wheels. Various models for infants and children up to the age of 12, e.g. Charging cable: Audi child seat with ISOFIX and Audi youngster plus child seat. Charging cable for the cigarette lighter. For mobile phones Valve caps: and portable data storage devices that have a power rating The four metal valve caps embossed with the Audi logo are Care products: of 5 volts/500 mA or less and a mini USB/micro USB connection designed to better protect the valve from dust, dirt and moisture. The Audi range of cleaning and care products is specially for charging. Includes micro USB adapter and storage case. Available for rubber, metal and aluminium valves. tailored to the high-quality materials in the vehicle. Suited to exterior care or many different applications inside the vehicle, depending on the product. 44 Top sales arguments. At a glance.

Prospective customers are looking for Relatively young customers with Prospective customers often make an individual car which allows them to high net household income emotion-driven purchases Market and → stand out clearly from the crowd customers. p. 10 45 Vehicle can immediately be identified Sportier design thanks e.g. to restyled Interior radiates a special flair with its as an independent model by numerous bumpers, chamfered Audi single-frame S-specific inlays, pedal cluster, instru- → S-specific features inside and out grille, black brake callipers and body- ment cluster and welcome screens Design. p. 12 coloured side sill trims

4.0-litre TFSI V8 engines with quattro® permanent four-wheel Dynamic steering, quattro® with cylinder on demand for high power drive, Audi drive select and adaptive sport differential and ceramic brakes Engines and → while producing low CO2 emissions air suspension sport as standard further enhance the sporty, dynamic driving qualities. p. 22 driving experience

Parking system plus with 360-degree High-quality seats, whose attributes Convenience key including sensor- cameras produces an all-round camera are perfectly tailored to the character controlled luggage compartment → view of the vehicle’s surroundings for of the particular S model release available for Audi S models Equipment. p. 30 the first time in the Audi S6 and Audi S8 for first time 46 High-resolution data on CD-ROM available on request from week 46 via the Audi Distributionservice Order System (ADOS) at www.audi-distribution-service.com/ados under article number 149/1101.08.18

AUDI AG International Advertising/ Catalogues, I/VM-2 Ralph Ilsanker 85045 Ingolstadt Germany Fax: +49 (0)8 41 89-3 86 62

October 2011

Subject to change.