sign in sign up
<<
Home , Firefly Music Festival

MEDIA KIT EBONY RADCLIFF STRATEGY

STRATEGIC MEMO NEWS RELEASE FACT SHEETS BIOGRAPHIES FAQ SHEET SOCIAL MEDIA PORTFOLIO PHOTOS FIREFLY FACT SHEET

THE MARKET FACT SHEET An outdoor bazaar that features over 10 different shops for higher-end festival goods.

MISSION STATEMENT THE THICKET To create a premier music experience for music fans worldwide to witness unforgettable An exclusive silent party experience hidden in the forest. performances in an exciting, energetic environment. THE PATHWAY HISTORY Known for its amazing view of lighting and video displays after sunset. Firefly Music Festival was created by Red Frog Events, an event production company that plans music festivals, beer festivals and sporting events. The first Firefly was held in 2012 at The HAMMOCK HANGOUT Woodlands of Dover, DE with over 40 bands performances. Firefly continued growing each year A place to take a brief intermission during all four days of the festival. and by 2014, it had expanded into a four-day music festival with over 120 bands performing on seven different stages. Firefly reached its first sell-out in 2015 with over 90,000 attendees. DINING AT FIREFLY Firefly has many tasty options for festivalgoers to fuel up. Healthier options include vegan and FIREFLY MUSIC FESTIVAL CATEGORIES vegetarian choices.

2017 LINEUP THE BEERCADE Radiohead • Ariana Grande • Ed Sheeran • Shawn Mendes • Twenty-One Pilots • DNCE A place to buy beer and play arcade games. • J Cole • • OneRepublic • • Desiigner • Lana del Rey Sza • The Internet DINING The full lineup can be accessed on fireflyfestival.com. Firefly has a variety of dining options ranging from American and Italian to Vegetarian and Vegan. PAST PERFORMANCES Paul McCartney • • • • LODGING • • • ASAP Rocky • • Zedd • Hozier Options include tent camping, RV camping, group camping, glamping, carefree camping, or a • • • • Empire of the Sun • hotel travel package. • Foster the People • • Artic Monkeys • • • G-Eazy • Azealia Banks • Public Enemy • Ziggy Marley • Earth, Wind and Fire SPONSORS Firefly Music Festival has a partnership with Bud Light, Stubhub, Toyota, Showtime, Malibu, FIREFLY’S 7 STAGES Chipotle, VisitDelaware.com Jack Daniel’s, Pepsi, el Jimador, Dogfish Head Craft Brewery, Firefly Main Stage, the Backyard, the Lawn, the Porch, the Forest, the Coffee House and the Big Ketel One Vodka, Alex and Ani, Talenti, TooFar Media, Dark Horse, Fye, Luden’s Camelbak, Break. Speakman, SiriusXM, Chaco, and 93.7 WSTW.

TREEHOUSE SESSIONS MUSIC GIVES TO ST. JUDE’S CHILDREN HOSPITAL Introduces Firefly fans to new and upcoming music in an intimate setting. o One-time donation to St. Jude’s o Donate by purchasing General Admission and a collectible pass or by purchasing General FIREFLY ATTRACTIONS Admission, a custom water bottle and a bandana. THE BREWERY Firefly’s on-site craft beer bar presented by Delaware’s Dogfish Head Craft Brewery. They also FOUNDER & CEO Joe Reynolds serve Firefly Ale, which is a Dogfish Head Pale Ale specifically brewed for the festival. CO-CEO Ryan Kunkel

THE COFFEEHOUS BY STUBHUB A full café used to watch festival performances in an intimate setting, perk up with caffeine and For more information about Firefly Music Festival please visit to keep mobile devices charged. FireflyFestival.com.

NEWS RELEASE

Red Frog Events 320 W Ohio St #1w Chicago, IL 60654 Contact: Ebony Radcliff (302) 241-1300 [email protected]

FOR IMMEDIATE RELEASE

Radiohead, Ariana Grande, Ed Sheeran, Shawn Mendes, and More to Headline Firefly 2017 Firefly Music Festival Expects Over 120 Artists and Bands to Perform

DOVER, DE (January 5, 2016)- Legendary British rock band Radiohead and pop superstar Ariana Grande are set to headline Firefly Music Festival, a four-day music festival featuring 120 artists and bands. The seventh annual festival will showcase seven different stages for a staggering 90,000 fans and will take place in The Woodlands of Dover, DE from June 15-19, 2017.

Other Firefly headliners include Ed Sheeran, Shawn Mendes, Twenty-One Pilots, DNCE, Eminem, J Cole, and Calvin Harris. Performers such as OneRepublic, Chance The Rapper, Desiigner, Lana del Rey, Sza, and The Internet will also contribute to the lineup. The acts range from a variety of ages and genres, but they all fit Firefly’s exciting and energetic vibe.

“Firefly is an opportunity for people of all ages and backgrounds to celebrate a common interest, music,” said Red Frog Events and Firefly Music Festival Founder and CEO Joe Reynolds. “Firefly has so much to offer that it’s not just a music festival, it’s an experience.”

Attendees can also enjoy a variety of attractions provided by Firefly, which range from beer gardens at “The Brewery” and “Hammock Hangout” or even arcade games at “The Beercade.” Fans can also enjoy lighting and video art displays at “The Pathway,” which will serve as an oasis from the large crowds. There will also be an exclusive silent party called “The Thicket,” and an outdoor bazaar with over 10 different shops called “The Market.” Firefly will also host “The Coffeehouse,” a space to watch performances in an intimate and soothing setting.

Food and beverage vendors consist of a variety of cuisine from American and Italian to Vegetarian and Vegan. Firefly attends to the taste buds of each individual.

Red Frog Events created Firefly Music Festival in 2012. Red Frog is an event production company, established in 2007, that puts together music festivals, beer festivals and sporting events. Red Frog is one of Forbes’ “Most Promising Companies in America,” has been featured on Inc. Magazine’s “Fastest Growing Companies” list and awarded Business of the Year by the US Chamber of Commerce in addition to other honors.

MUSIC FESTIVAL FACT SHEET

32 MILLION people in the United States attend music festivals per year 46% are ages 18-34 51% are women attendees and 49% are men attendees 33% attend more than one music festival per year Festivalgoers travel on average 903 MILES to attend a music festival

Glamour Magazine's Best Music Festivals of Summer 2016 Ranked

# of # of Ticket Prices Hosting Company Days Artists GA VIP $600- 1. The Governors Ball 3 67 $275 $2,000 Founders Entertainment 2. Panorama 3 61 $369 $769 GoldenVoice 3. FIREFLY 4 120 $279- $309 $699-$2,499 Red Frog Events 4. Osheaga 3 113 $317 $582- $857 Virgin Mobile w/ Molson Canadian 5. Coachella 3 216 $399 $899 GoldenVoice 6. Sasquatch 7. Lollapalooza 8. Pitchfork 9. Bonnaroo 10. Summerfest BIOGRAPHY

BIOGRAPHY

ASTRONAUT BIOGRAPHY

aka Joe Reynolds, Founder & CEO

MASTER OF

Inspired by “The Amazing Race”, Joe wanted to create fun events for everyone to experience, MONKEY BUSINESS thus establishing Red Frog Events in 2007. Joe launched his first event within the same year, the aka Ryan Kunkel, Co-CEO Great Urban Race, and planned it from the office, which was his kitchen, with only a duffel bag of race supplies. His first event had a turnout of 156 participants.

Joe didn’t stop there, through Red Frog events, he has developed and hosted the Warrior Dash

obstacle race series, Chicago Beer Classic, Firefly Music Festival, Big Barrel Country Music

Festival, Lively Water Whiskey Festival, The Great American Bacon Festival, the Cocoa Classic, the Bacon Chase and introduced EventSprout.com, a registration platform, to the Realizing that his brother-in-law had a good idea on his hands, Ryan knew he’d be the perfect industry. Red Frog Events has rocketed Joe to the top which is proven by him becoming one of guy to help make a concept into a reality by becoming the second employee at Red Frog Events. Forbes Most Promising CEOs Under 35. He has also received the honors of being the Ernst & Although it may have seemed like monkey business at the time, Ryan left his secure job at the Young Entrepreneur of the Year Regional Winner in 2011, one of Chicago Crain’s 40 Under 40 county health department to support Joe. Every accomplishment Joe has made was with Ryan and winner of the ISU Outstanding Young Alumni Award. by his side.

Joe’s success stems from his company being tied into his personal interests and hobbies. He is a Being the Co-CEO, Ryan was the Ernst & Young Entrepreneur of the Year Regional Winner and Chicago Marathon finisher, an Athens Marathon finisher, has traveled to over 60 countries and one of Forbes Most Promising CEOs Under 35 as well. Ryan is dedicated to various causes, but writes for Inc. Magazine on occasion. children are near and dear to him. He spends his spare time sitting on the Board of Directors for the DuPage Children’s Museum. Being invested in new and improved ideas, Ryan is also a Joe received his Bachelor of Science from Illinois State University and his Master of Science member of the Chicago Ideas Week Co-op. from Harvard Business School. Ryan enjoys fun and exciting outdoor activities. Due to his interests in innovation, he does well with anything creative and challenging, thus making him the ultimate master of monkey business.

Ryan received his bachelor of science degree from the University of Illinois at Urbana- Champaign and his master of science from Northern Illinois University.

FAQ SHEET

WHAT TIME DOES THE GATES OPEN FOR FIREFLY? The gates open daily at 12:00 p.m. except on Thursday when they open at 4:00 p.m. The closing FAQ SHEET time depends on the day and how late performances are scheduled.

WHAT IF IT RAINS? WHEN AND WHERE IS FIREFLY? Firefly takes place rain or shine. However, if there’s any news of lightning, we will keep you Firefly will be held June 15-18, 2017 at The Woodlands of Dover International Speedway in updated throughout the festival. Dover, DE. The speedway’s address is 1131 N Dupont Hwy, Dover, DE 19901. HOW DO I CONTACT ADA? WHAT IS THE LINEUP PER DAY FOR EACH STAGE? Please contact us with your needs at [email protected] at your earliest A complete schedule of the lineup is available on https://fireflyfestival.com/lineup/. convenience so that we can accommodate you.

HOW MANY DAYS IS FIREFLY? HOW EARLY CAN I COME? WHAT ITEMS DO I NEED TO BRING TO FIREFLY? Firefly is four days from Thursday to Sunday, however, load-in begins on Wednesday. You are required to have your Firefly wristband, camping pass, credit card/cash, and government issued ID. WHAT IS THE AGE LIMIT TO ATTEND FIREFLY? Firefly is open to all ages. Prices vary depending on the age of children. WHAT ITEMS ARE PROHIBITED AT FIREFLY? A complete list of allowed and prohibited items at Firefly can be found at HOW DO I PURCHASE MY WRISTBAND? HOW WILL I RECEIVE IT? https://fireflyfestival.zendesk.com/hc/en-us/articles/203457314-Required-Allowed-and- You can purchase your wristband online at https://fireflyfestival.com/passes/. It takes Prohibited-Items. approximately 3-5 weeks for wristbands to ship. We continue to ship up until one week prior to Firefly. You also have the option of picking up your wristband at Will Call. Will Call location WILL THERE BE HEALTHY FOOD ALTERNATIVES AT FIREFLY? and hours will be available once you’ve signed up for it. We have a variety of food vendors that include but are not limited to gluten-free, vegetarian and vegan. CAN I PURCHASE A SINGLE-DAY WRISTBAND? Only four-day wristbands are available. WILL THERE BE CHARGING STATIONS, IF SO, WHERE? Charging stations are scattered throughout the festival. They are marked on a Firefly map where CAN I PURCHASE MY WRISTBAND WITH A PAYMENT PLAN? you can access via the Firefly Music Festival App or receive upon entrance to the festival Yes, you can set up a payment plan through EZPay. The link is https://fireflyfestival.com/EZPay. grounds.

IS THERE LODGING/CAMPING AVAILABLE? IS THERE WIFI? Firefly offers a variety of lodging options including tent camping, RV camping and rental, group WiFi is available throughout the festival and camp grounds. camping, glamping or travel packages for nearby hotels. Camping prices does NOT include admission into the festival. You MUST purchase your festival pass and campsite pass separately. IS RE-ENTRY ALLOWED AT FIREFLY? You MUST have a festival pass in order to camp. More information on camping is available on Yes, you can scan in and out of the festival grounds throughout the weekend. https://fireflyfestival.com/camping/. WHERE DO I GO IF I LOSE SOMETHING AT FIREFLY? ARE THERE SHOWER FACILITIES? Lost and Found will be located throughout the festival. You can also check the online Lost and Shower facilities are available for all campers. Found where all items will be logged.

WILL THERE BE WATER REFILL STATIONS? Contact us at https://fireflyfestival.zendesk.com/hc/en- Yes, water refill stations are located at the campground and inside the festival. All you need is an us/requests/new?ticket_form_id=44210 for additional questions. empty canister/bottle to refill. *Please download the Firefly Music Festival App or follow us at @FireflyFestival on Twitter to keep up with the latest Firefly information.

SOCIAL MEDIA PORTFOLIO: TWITTER Dates for Firefly have been What’s summer without released. Come join the fun Firefly?! #Firefly2017 June 15-19, 2017 #Firefly2017

Radiohead, Ariana Grande, Ed Awesome people attend Sheeran, Shawn Mendes and Nothing’s worse than sitting at Firefly. YOU could be more to headline #Firefly2017 home and watching your awesome too! #NoFOMO friends have fun at Firefly. #Firefly2017 Don’t be that person! #NoFOMO #Firefly2017

Firefly Pre-Sale Sold Out #Firefly2017