Program on Southern Politics, Media and Public Life School of Journalism and Mass Communication The University of North Carolina at Chapel Hill MARCH 2002 • NUMBER 30 WWW.SOUTHNOW.ORG Follow the Money: Campaign Thad Beyle Editor & Associate Director
[email protected] Spending in Governor’s Race 2000 Joanne Scharer Managing Editor & Assistant Director THAD BEYLE, Pearsall Professor of Political Science
[email protected] FERREL GUILLORY, Director, Program on Southern Politics, Media and Public Life Ferrel Guillory Director (EDITOR’S NOTE: This article draws on research in the an unpleasant chore, said Jay Reiff, his campaign
[email protected] campaign finance reports of the major-party guber- manager, the Easley campaign used his persistent NC DataNet is a quarterly publica- natorial candidates by Evan Sauda, a 2001 UNC lead in the polls to its advantage in raising money. tion of the Program on Southern graduate, now a law student at Washington and Lee Politics, Media and Public Life in University, who spent last summer as an intern in Mass electorate, mass media: As North Carolina the School of Journalism and Mass Communication at The University the Program on Southern Politics, Media and Public grew from a spread-out, largely rural state of 5 million of North Carolina at Chapel Hill. Life. In addition, the authors organized a seminar residents in 1970 to an urban-suburban, Piedmont- on the 2000 governor’s race for the American Politics clustered state of 8 million in 2000, its voting-age To receive an electronic version of future issues, send your name Research Group of the UNC political science depart- population increasingly resembled a mass audience, and e-mail address to ment at which Jay Reiff, manager of Gov.