DOCSLIB.ORG

BIENVENIDOS #Quitoinboundie

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
BIENVENIDOS #Quitoinboundie BIENVENIDOS #QuitoinboundIE powered by 1 5 palancas hacia el Inbound Marketing #QuitoinboundIE @ividal @wamHELLO Isaac Vidal CMO y co-fundador de wearemarketing.com Profesor del IE Business School Director del programa executive Inbound Marketing 2 agenda 1 COMPRENSIÓN CONTEXTO INBOUND MARKETING 2 BUYER PERSONA Y BUYER JOURNEY 3 METODOLOGÍA INBOUND MARKETING. ATTRACT, CONVERT, CLOSE, DELIGHT 4 MECÁNICAS DE CONVERSIÓN: CTA, LANDING, THANK YOU PAGE, 5 MATRIZ DE CONTENIDOS Y ALGUNAS TÁCTICAS Y HERRAMIENTAS 6 CONSIDERACIONES SOBRE ORGANIZACIÓN #QuitoinboundIE #QuitoinboundIE Content Marketing (rojo) vs Inbound Marketing (azul) INBOUND MARKETING: el concepto fue mencionado por primera vez por los fundadores de HubSpot, Brian Halligan y Dharmesh Shah, el 14 de julio del 2006 CONTENT MARKETING: sus orígenes se sitúan a finales del siglo XIX, coincidiendo con la aparición de las primeras revistas corporativas con consejos dirigidos a los clientes de la marca en cuestión. #QuitoinboundIE OUTBOUND MARKETING INBOUND MARKETING Ganando atención de forma orgánica sin Marketing de presión, indiscriminado interrumpir - - Éxito a base de talonario Éxito a base de creatividad, esfuerzo y - método Coste de adquisición por lead mayor y - dificultad de atribución Menor coste de adquisición y control en la atribución FERIAS - TV - TELEMARKETING - MAILS MASIVOS SEO - PPC - EMAIL MARKETING - CONTENT PUBLICIDAD EXTERIOR - PUERTA FRÍA SOCIAL MEDIA - EVENTOS #QuitoinboundIE Palanca 1 De interrumpir la conversación a formar parte de ella “A las mariposas, háblales de flores” #QuitoinboundIE El 70% de los usuarios dice que tiene peor opinión de una empresa que utiliza anuncios en pop-up. El 40% de las personas sólo hace click en los anuncios orientados al móvil por error. El 7 de cada 10 usuarios AFIRMAN que los anuncios que recibe son molestos e intrusivos e INOPORTUNOS. Una quinta parte de los usuarios de Internet tienen algún tipo de bloqueador de anuncios para móviles instalado. Fuentes: Hubspot Adblock Plus Research Study | Q2 2016. Hubspot Global Interruptive Ads Survey | Q4 2015 #QuitoinboundIE EL MERCADO ESTÁ PIDIENDO A VOCES QUE LE DEJEN DE INTERRUMPIR A nivel mundial, el uso de bloqueadores de anuncios creció un 41% entre 2014 y 2015. Costó a la industria de la publicidad 22 billones de $ en 2015. Fuente: Pagefair and Adobe | 2015 AD Blocking Report #QuitoinboundIE OUTBOUND MARKETING VS INBOUND MARKETING cañonazos francotirador #QuitoinboundIE #QuitoinboundIE link building TECHNICAL Traditional Google’s SEO Sweet Spot CONTENT SEO SEO MARKETING YESTERDAY A Google le gusta el Inbound CONTENT MARKETING INBOUND Marketing TECHNICAL SEO KEYWORD MARKETING HUNTING link SOCIAL Google’s Sweet Spot building MEDIA TODAY INBOUND MARKETING #QuitoinboundIE Proceso Inbound Patrones consolidados de conducta de las distintas de nuestra tipología de cliente El buyer Persona ¿Qué es el buyer persona? #QuitoinboundIE El buyer persona Attract Visitors: Construcción del Buyer “el alma del IM” Persona para tu negocio La creación del Buyer Persona es el primer paso antes de comenzar a ejecutar nuestro Inbound Marketing plan, ya que nos centraremos en ellos para dirigir las posteriores campañas de marketing. #QuitoinboundIE Metodología de construcción del buyer persona ¿Cómo se construye el Buyer Persona? 1 - Estudios que contextualicen al cliente (hábitos de consumo, su jerga, su cultura, tendencias, estadística, etc.) 2 - Entrevistas en profundidad y dinámica de grupo cliente 3 - Entrevista con departamento comercial Proceso Inbound 4 - Análisis de la BBDD y comportamiento de compra. (horas, frecuencia, tipología, zonas...) 5 - Analítica de anteriores campañas 6 - Check list #QuitoinboundIE BUYER PERSONAS ILLUSTRATIVE “A LAS MARIPOSAS HÁBLALES DE FLORES” Megan B2B Larry NICHO MICE Agent CYCLE TEAM Leader Edad 41 Edad 37 www.ar-hotels.com Mayte B2C Wendy B2C Working Mom WEEKENDER Edad 42 Edad 35 #QuitoinboundIE Buyer persona Proceso Inbound #QuitoinboundIE Buyer persona Proceso Inbound #QuitoinboundIE Buyer Vamos a por otro concepto: Buyer Journey Journey Plantea un enfoque a lo largo de tres etapas. Proceso Inbound Descubrimiento Consideración Decisión A A B B Tengo una Qué productos tengo Decido entre las necesidad en el mercado diferentes opciones 80% 16% 4% #QuitoinboundIE Escenario / Digital El Nuevo perfil del turista de lujo INTENCIÓN #QuitoinboundIE Escenario / Digital for Luxury Travel El Nuevo perfil del turista de lujo INTENCIÓN #QuitoinboundIE 70% of people don't know where they want to go when first looking into booking a trip... Google/Ipsos MediaCT #QuitoinboundIE Clarion Collection Hotel With #QuitoinboundIE Proceso Inbound #QuitoinboundIE Proceso Inbound #QuitoinboundIE Proceso Búsqueda:búsqueda: “hotel“Hotel tromso”TROMSO” Inbound #QuitoinboundIE Proceso Inbound #QuitoinboundIE Proceso Inbound #QuitoinboundIE SUECIA NORUEGA UK ISLANDIA FINLANDIA ALASKA CANADÁ #QuitoinboundIE Proceso Inbound #QuitoinboundIE VOLUMEN DE BÚSQUEDAS PARA 10 PALABRAS CLAVE RELEVANTES hotel tromso tromso hotel tromso hotels hotels in tromso hotels tromso tromso accommodation accommodation tromso aurora hotel with tromso borealis hotels in tromso norway aurora boreal hotel in tromso northern light northern lights the northern lights aurora lights northern lights holidays northern lights trips auroras boreales 2.990 borealis 820.400 #QuitoinboundIE Proceso Inbound Best place to see northern lights Otras palabras clave relacionadas Búsquedas mensuales where to see northern lights 4400 northern lights tour 1900 where to see aurora borealis 1900 best place to see northern lights 4400 see the northern lights 880 #QuitoinboundIE Vamos a por otro concepto: TOFU, MOFU, BOFU Plantea un enfoque a lo largo de tres etapas Outbound Inbound TOFU X MOFU X BOFU #QuitoinboundIE Proceso Inbound Buyer Journey KEYWORD HUNTING #QuitoinboundIE Palanca 2 De la lógica lineal a la lógica del embudo, #QuitoinboundIE Proceso Inbound DESCONOCIDOS Blogging, SEO, social media, inbound links, ads Atraer VISITANTES Landings, Activos de conversión, listas INBOUND Convertir automáticas, CTA,s y la lógica LEADS del funnel TOFU Workflows, Cerrar email-marketing MOFU CONSUMIDORES email marketing Fidelizar Social Media BOFU PROMOTORES #QuitoinboundIE Atraer Sumamos funciones del marketing digital #QuitoinboundIE - Planificación blogging Blog - Orientación al buyer la máquina de posting - Proporción atracción - Velocidad 1. Los blogs que publican a diario, consiguen 5 veces más tráfico que los blogs que publican semanalmente o menos 2. Una vez que acumulas 51 posts, el tráfico aumenta hasta un 53%, se multiplica por 3 tras los 100 posts y al pasar los 200 multiplicamos nuestro tráfico por 4,5 3. La longitud cuenta. Posts de más de 1500 palabras (denominados “long form”) son mucho más propensos a conseguir backlinks 4. 1 de cada dos lectores le otorgan credibilidad al post en función al número de interacciones de la barra social. (veces compartido en las diferentes RRSS) 5. Por lo general, 2 de cada 3 lectores le darán más credibilidad a nuestros contenidos si alternamos varios autores en nuestro blog #QuitoinboundIE #QuitoinboundIE #QuitoinboundIE - Planificación Ejemplo Blog - Orientación al buyer Content Calendar posting - Proporción - Velocidad VER EJEMPLO COMPLETO #QuitoinboundIE Blog Brief #QuitoinboundIE Estar en el lugar correcto y provocar conversación en torno a nuestros contenidos. BUZZSUMO #QuitoinboundIE Proceso Inbound BLOGTRIP moz.com/follerw onk (moz) #QuitoinboundIE #best travel bloggers #QuitoinboundIE #QuitoinboundIE #QuitoinboundIE #QuitoinboundIE #QuitoinboundIE CONVERT LEAD GENERATION Manifiesto Elementos clave en el inbound marketing y en la CONVERSIÓN n buyers X (tofu, bofu, mofu) x idiomax n Landings = Múltiples LISTAS SEGMENTADAS #QuitoinboundIE CONVERT 2 tipologías de OFERTA Elementos clave en el inbound marketing y en la CONVERSIÓN #QuitoinboundIE #QuitoinboundIE #QuitoinboundIE El WORKFLOW como herramienta de CONVERSIÓN Content is King , Conversion is Queen but Context is The Kingdom alto volumen Brief Best Practices for Incentives in Spain Product Showcase MICE Agents Megan How to develop the perfect brief The Definitive Guide for your Technical Brochure Great Hotels of The World Incentive in Spain and Services Guide MICE Agent SITE Spain Chapter AR HOTELS & RESORTS Edad 41 “I’m an extremely organised workaholic, but because of the MICE Trends for 2016 Meetings in Spain Product Webinar logistics involved in my job, I have to be.” What’s new on the Industry How to choose the perfect Product Presentation for the upcoming years Spanish Spot Live Workshop MPI Spain Chapter AR HOTELS & RESORTS #QuitoinboundIE RICH CONTENT ROADMAP Content is King , Conversion is Queen but Context is The Kingdom Costa Blanca Cycling Cycling Trends & News Limited Promo Offer Routes Larry Routes for Amateurs and News, Tricks & Tips for Cycling CYCLE TEAM Leader professionals Promo Offer for Groups Coupon Edad 37 AR HOTELS & RESORTS “I manage, organize and lead amateur cyclist AR Bike Centre Mountain Biking BTT Valencian Region tour groups in various Showcase locations abroad” News, Tricks Service Catalog Routes for BBT in Valencian Region & Tips for Mountain Biking AR HOTELS & RESORTS Scott AVT #QuitoinboundIE RICH CONTENT ROADMAP Content is King , Conversion is Queen but Context is The Kingdom Beauty & Wellness Pamper Yourself at Limited Promo Offer Guide Spanish Best SPA’s Wendy WEEKENDER News, Tricks & Tips for Beauty The definitive list of Best SPAs Promo Offer for Coupon Edad 35 & Wellness of Spain
Load more

Recommended publications
  • The Textiles of the Han Dynasty & Their Relationship with Society
    The Textiles of the Han Dynasty & Their Relationship with Society Heather Langford Theses submitted for the degree of Master of Arts Faculty of Humanities and Social Sciences Centre of Asian Studies University of Adelaide May 2009 ii Dissertation submitted in partial fulfilment of the research requirements for the degree of Master of Arts Centre of Asian Studies School of Humanities and Social Sciences Adelaide University 2009 iii Table of Contents 1. Introduction.........................................................................................1 1.1. Literature Review..............................................................................13 1.2. Chapter summary ..............................................................................17 1.3. Conclusion ........................................................................................19 2. Background .......................................................................................20 2.1. Pre Han History.................................................................................20 2.2. Qin Dynasty ......................................................................................24 2.3. The Han Dynasty...............................................................................25 2.3.1. Trade with the West............................................................................. 30 2.4. Conclusion ........................................................................................32 3. Textiles and Technology....................................................................33
    [Show full text]
  • Boya Genuine] the Sweet Kitchen Mu Han(Chinese Edition
    FANLB1OIFM « Boya Genuine] the sweet kitchen Mu Han(Chinese Edition) < eBook Boya Genuine] th e sweet kitch en Mu Han(Ch inese Edition) By MU HAN ZHU To get Boya Genuine] the sweet kitchen Mu Han(Chinese Edition) eBook, remember to follow the hyperlink listed below and save the ebook or gain access to other information that are related to BOYA GENUINE] THE SWEET KITCHEN MU HAN(CHINESE EDITION) book. Our services was released using a aspire to serve as a comprehensive on the internet digital local library that oers entry to large number of PDF file document selection. You might find many dierent types of e-book as well as other literatures from the files data bank. Certain preferred subject areas that distribute on our catalog are popular books, solution key, exam test question and solution, guideline example, exercise guideline, quiz trial, user manual, consumer guide, services instruction, maintenance guide, and many others. READ ONLINE [ 1.91 MB ] Reviews This book is definitely worth buying. This really is for all who statte there had not been a worthy of studying. You will not sense monotony at at any moment of the time (that's what catalogs are for concerning should you check with me). -- Mr. Martin Baumbach Completely essential study ebook. This is for all those who statte there was not a well worth reading. I realized this book from my dad and i recommended this publication to find out. -- Jarrell Kovacek YMKF4KJGXL < Boya Genuine] the sweet kitchen Mu Han(Chinese Edition) ^ Book Oth er Books Friendfluence: The Surprising Ways Friends Make Us Who We Are [PDF] Access the link under to read "Friendfluence: The Surprising Ways Friends Make Us Who We Are" PDF document.
    [Show full text]
  • Achieving High Coverage for Floating-Point Code Via Unconstrained Programming
    Achieving High Coverage for Floating-Point Code via Unconstrained Programming Zhoulai Fu Zhendong Su University of California, Davis, USA [email protected] [email protected] Abstract have driven the research community to develop a spectrum Achieving high code coverage is essential in testing, which of automated testing techniques for achieving high code gives us confidence in code quality. Testing floating-point coverage. code usually requires painstaking efforts in handling floating- A significant challenge in coverage-based testing lies in point constraints, e.g., in symbolic execution. This paper turns the testing of numerical code, e.g., programs with floating- the challenge of testing floating-point code into the oppor- point arithmetic, non-linear variable relations, or external tunity of applying unconstrained programming — the math- function calls, such as logarithmic and trigonometric func- ematical solution for calculating function minimum points tions. Existing solutions include random testing [14, 23], over the entire search space. Our core insight is to derive a symbolic execution [17, 24], and various search-based strate- representing function from the floating-point program, any of gies [12, 25, 28, 31], which have found their way into many whose minimum points is a test input guaranteed to exercise mature implementations [16, 39]. Random testing is easy to a new branch of the tested program. This guarantee allows employ and fast, but ineffective in finding deep semantic is- us to achieve high coverage of the floating-point program by sues and handling large input spaces; symbolic execution and repeatedly minimizing the representing function. its variants can perform systematic path exploration, but suf- We have realized this approach in a tool called CoverMe fer from path explosion and are weak in dealing with complex and conducted an extensive evaluation of it on Sun’s C math program logic involving numerical constraints.
    [Show full text]
  • (And Misreading) the Draft Constitution in China, 1954
    Textual Anxiety Reading (and Misreading) the Draft Constitution in China, 1954 ✣ Neil J. Diamant and Feng Xiaocai In 1927, Mao Zedong famously wrote that a revolution is “not the same as inviting people to dinner” and is instead “an act of violence whereby one class overthrows the authority of another.” From the establishment of the People’s Republic of China (PRC) in 1949 until Mao’s death in 1976, his revolutionary vision became woven into the fabric of everyday life, but few years were as violent as the early 1950s.1 Rushing to consolidate power after finally defeating the Nationalist Party (Kuomintang, or KMT) in a decades- long power struggle, the Chinese Communist Party (CCP) threatened the lives and livelihood of millions. During the Land Reform Campaign (1948– 1953), landowners, “local tyrants,” and wealthier villagers were targeted for repression. In the Campaign to Suppress Counterrevolutionaries in 1951, the CCP attacked former KMT activists, secret society and gang members, and various “enemy agents.”2 That same year, university faculty and secondary school teachers were forced into “thought reform” meetings, and businessmen were harshly investigated during the “Five Antis” Campaign in 1952.3 1. See Mao’s “Report of an Investigation into the Peasant Movement in Hunan,” in Stuart Schram, ed., The Political Thought of Mao Tse-tung (New York: Praeger, 1969), pp. 252–253. Although the Cultural Revolution (1966–1976) was extremely violent, the death toll, estimated at roughly 1.5 million, paled in comparison to that of the early 1950s. The nearest competitor is 1958–1959, during the Great Leap Forward.
    [Show full text]
  • The Later Han Empire (25-220CE) & Its Northwestern Frontier
    University of Pennsylvania ScholarlyCommons Publicly Accessible Penn Dissertations 2012 Dynamics of Disintegration: The Later Han Empire (25-220CE) & Its Northwestern Frontier Wai Kit Wicky Tse University of Pennsylvania, [email protected] Follow this and additional works at: https://repository.upenn.edu/edissertations Part of the Asian History Commons, Asian Studies Commons, and the Military History Commons Recommended Citation Tse, Wai Kit Wicky, "Dynamics of Disintegration: The Later Han Empire (25-220CE) & Its Northwestern Frontier" (2012). Publicly Accessible Penn Dissertations. 589. https://repository.upenn.edu/edissertations/589 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/edissertations/589 For more information, please contact [email protected]. Dynamics of Disintegration: The Later Han Empire (25-220CE) & Its Northwestern Frontier Abstract As a frontier region of the Qin-Han (221BCE-220CE) empire, the northwest was a new territory to the Chinese realm. Until the Later Han (25-220CE) times, some portions of the northwestern region had only been part of imperial soil for one hundred years. Its coalescence into the Chinese empire was a product of long-term expansion and conquest, which arguably defined the egionr 's military nature. Furthermore, in the harsh natural environment of the region, only tough people could survive, and unsurprisingly, the region fostered vigorous warriors. Mixed culture and multi-ethnicity featured prominently in this highly militarized frontier society, which contrasted sharply with the imperial center that promoted unified cultural values and stood in the way of a greater degree of transregional integration. As this project shows, it was the northwesterners who went through a process of political peripheralization during the Later Han times played a harbinger role of the disintegration of the empire and eventually led to the breakdown of the early imperial system in Chinese history.
    [Show full text]
  • The Ideology and Significance of the Legalists School and the School Of
    Advances in Social Science, Education and Humanities Research, volume 351 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019) The Ideology and Significance of the Legalists School and the School of Diplomacy in the Warring States Period Chen Xirui The Affiliated High School to Hangzhou Normal University [email protected] Keywords: Warring States Period; Legalists; Strategists; Modern Economic and Political Activities Abstract: In the Warring States Period, the legalist theory was popular, and the style of reforming the country was permeated in the land of China. The Seven Warring States known as Qin, Qi, Chu, Yan, Han, Wei and Zhao have successively changed their laws and set the foundation for the country. The national strength hovers between the valley and school’s doctrines have accelerated the historical process of the Great Unification. The legalists laid a political foundation for the big country, constructed a power framework and formulated a complete policy. On the rule of law, the strategist further opened the gap between the powers of the country. In other words, the rule of law has created conditions for the cross-border family to seek the country and the activity of the latter has intensified the pursuit of the former. This has sparked the civilization to have a depth and breadth thinking of that period, where the need of ideology and research are crucial and necessary. This article will specifically address the background of the legalists, the background of these two generations, their historical facts and major achievements as well as the research into the practical theory that was studies during that period.
    [Show full text]
  • To Strike the Strongest Blow
    To Strike The Strongest Blow: Questions Remain Over Crackdown On 2009 Unrest In Urumchi A Report by the Uyghur Human Rights Project Washington, D.C. TABLE OF CONTENTS Introduction .......................................................................................................................3 Unclear Detention Numbers .............................................................................................4 Lack of Due Process in Detentions.................................................................................11 Misuse of Video Surveillance..........................................................................................15 Torture in Detention........................................................................................................18 Unfair Trials.....................................................................................................................19 Enforced Disappearances................................................................................................24 Letter to the Ambassador of China to the United States .............................................34 Appendix: Urumchi Evening News Article Translations ............................................36 Cover image: Montage of photos of 28 Uyghurs who have disappeared after July 5, 2009, from UighurBiz. Retrieved from: http://www.Uighurbiz.net/archives/15061 2 INTRODUCTION On July 5, 2009, in the city of Urumchi, Uyghur men, women and children peacefully assembled in People’s Square to protest government inaction
    [Show full text]
  • Three Kingdoms Unveiling the Story: List of Works
    Celebrating the 40th Anniversary of the Japan-China Cultural Exchange Agreement List of Works Organizers: Tokyo National Museum, Art Exhibitions China, NHK, NHK Promotions Inc., The Asahi Shimbun With the Support of: the Ministry of Foreign Affairs of Japan, NATIONAL CULTURAL HERITAGE ADMINISTRATION, July 9 – September 16, 2019 Embassy of the People’s Republic of China in Japan With the Sponsorship of: Heiseikan, Tokyo National Museum Dai Nippon Printing Co., Ltd., Notes Mitsui Sumitomo Insurance Co.,Ltd., MITSUI & CO., LTD. ・Exhibition numbers correspond to the catalogue entry numbers. However, the order of the artworks in the exhibition may not necessarily be the same. With the cooperation of: ・Designation is indicated by a symbol ☆ for Chinese First Grade Cultural Relic. IIDA CITY KAWAMOTO KIHACHIRO PUPPET MUSEUM, ・Works are on view throughout the exhibition period. KOEI TECMO GAMES CO., LTD., ・ Exhibition lineup may change as circumstances require. Missing numbers refer to works that have been pulled from the JAPAN AIRLINES, exhibition. HIKARI Production LTD. No. Designation Title Excavation year / Location or Artist, etc. Period and date of production Ownership Prologue: Legends of the Three Kingdoms Period 1 Guan Yu Ming dynasty, 15th–16th century Xinxiang Museum Zhuge Liang Emerges From the 2 Ming dynasty, 15th century Shanghai Museum Mountains to Serve 3 Narrative Figure Painting By Qiu Ying Ming dynasty, 16th century Shanghai Museum 4 Former Ode on the Red Cliffs By Zhang Ruitu Ming dynasty, dated 1626 Tianjin Museum Illustrated
    [Show full text]
  • CHINESE LEGAL THOUGHT in the HAN-TANG TRANSITION: Liu Song’S (D
    UCLA UCLA Pacific Basin Law Journal Title Chinese Legal Thought in the Han-Tang Transition Permalink https://escholarship.org/uc/item/73g462r0 Journal UCLA Pacific Basin Law Journal, 35(2) Author Ho, Norman P. Publication Date 2018 DOI 10.5070/P8352039070 Peer reviewed eScholarship.org Powered by the California Digital Library University of California Liu Song’s Theory of Adjudication CHINESE LEGAL THOUGHT IN THE HAN-TANG TRANSITION: Liu Song’s (d. 300) Theory of Adjudication Norman P. Ho* This article explores and analyzes the fourth century Chinese legal official and legal scholar Liu Song’s (d. 300) theory of adjudication through a full translation into English (the first translation of its kind) of his famous “Memorial on Adjudication,” which urged judicial and legal reforms during the reign of Emperor Hui (r. 290–306) of the Western Jin dynasty (265–316). This article argues that Liu believed that written law should reign supreme over other factors (e.g., societal needs, public opin- ion) in adjudicating cases. He was also one of the first major Chinese legal thinkers to explicitly set forth what we would today call the “legality prin- ciple.” But while Liu’s theory of adjudication was centered on written law, it was also motivated by a desire to control the power and discretion of judicial officials and preserve the authority of the emperor. Liu’s theory of adjudication is significant in the history of Chinese legal thought as it runs counter to the so-called “qing-li-fa” (QLF) theory of adjudication, which has strongly influenced contemporary theoretical accounts and descriptions of traditional Chinese law as a whole.
    [Show full text]
  • Chapter Three Taiyuan and the First Ancestor of Jin
    Chapter Three Taiyuan and the First Ancestor of Jin Understanding the importance of Shu Yu in the Chinese historical canon and whether his original fief of Tang, which later became Jin, was actually located near Jinyang in the Taiyuan basin is essential for determining the antiquity of his cult at the Jin Springs and rationale for establishing a hall for his worship at this location in the first place. For the elite of China, from warlords of the sixth century ce to literati of the seventeenth century, Shu Yu of Tang was the most important deity worshiped at the site of Jinci. His presence in the historical canon gave him legitimacy, and venerating the spirits of previous sovereigns might result in the granting of power over their former territory. The evidence for the cult of Shu Yu at Jinci indicates that from as early as the sixth century, he was perceived to have spiritual power over the Taiyuan basin and the regional capital of Taiyuan at Jinyang. The archaeological record suggests that the original fief of Tang was located not in the Taiyuan basin but rather much further to the south in the area of modern Quwo. Thus his cult is unlikely to date back to the Western Zhou dynasty; it must instead have been a later addition. The Shu Yu Shrine was most likely placed at the site of the Jin Springs in an effort to gain control over the strategically important Taiyuan basin through the support of local spirits. The Taiyuan basin was a border region fought over by agrarian and steppe peoples on and off until the Jin dynasty (1115–1234 ce) conquest of north China in the twelfth century ce, after which it became more centrally located within the domains of the Yuan, Ming, and Qing dynasties.
    [Show full text]
  • Oct. 22Th-24Th, 2021, Taiyuan, China
    Oct. 22th-24th, 2021, Taiyuan, China The theme of the 5th IEEE Conference on Energy Internet and Energy System Integration is “Energy Internet for Lower Carbon Emission”, focusing on the theory, roadmap, demonstration and deployment for energy & power transition development to support China’s action plan for ‘peak carbon dioxide emissions’ and ‘carbon neutral’. Specifically, the objective of the transition development of energy & power is to build new power system with new energy as the main body, having the performances of wide interconnection, intelligent interaction, flexibility & resilience, security & controllability. We invite research papers, workshop proposals, and panel proposals in, but not limited to, the following Topics associated with EI² : • Renewable energy grid interconnection • Smart grid security • ICT application in energy internet • Market mechanism and policy supporting energy internet • Key equipment of energy internet • Business model of energy internet • Demonstration of energy internet • Others Paper Submission : Prospective authors are invited to electronically submit full papers strictly formatted according to IEEE Template in both pdf and word format following instructions accessible via https://cms.amss.ac.cn/?lang=en_US (English version available) . All regular papers must adhere to the 6-page limit. Accepted and presented papers will be submitted for inclusion in the IEEE Xplore online digital library and EI compendex.nference Chairs Co-Sponsored by Conference Chairs Co-Sponsored by Yinbiao Shu General
    [Show full text]
  • The Warring States Period (453-221)
    Indiana University, History G380 – class text readings – Spring 2010 – R. Eno 2.1 THE WARRING STATES PERIOD (453-221) Introduction The Warring States period resembles the Spring and Autumn period in many ways. The multi-state structure of the Chinese cultural sphere continued as before, and most of the major states of the earlier period continued to play key roles. Warfare, as the name of the period implies, continued to be endemic, and the historical chronicles continue to read as a bewildering list of armed conflicts and shifting alliances. In fact, however, the Warring States period was one of dramatic social and political changes. Perhaps the most basic of these changes concerned the ways in which wars were fought. During the Spring and Autumn years, battles were conducted by small groups of chariot-driven patricians. Managing a two-wheeled vehicle over the often uncharted terrain of a battlefield while wielding bow and arrow or sword to deadly effect required years of training, and the number of men who were qualified to lead armies in this way was very limited. Each chariot was accompanied by a group of infantrymen, by rule seventy-two, but usually far fewer, probably closer to ten. Thus a large army in the field, with over a thousand chariots, might consist in total of ten or twenty thousand soldiers. With the population of the major states numbering several millions at this time, such a force could be raised with relative ease by the lords of such states. During the Warring States period, the situation was very different.
    [Show full text]