DESTINATION MASTER PLAN PROPOSAL FOR SAN DIEGO TOURISM MARKETING DISTRICT CORPORATION Resonance Consultancy LLLP Chris Fair, President 112 West 34 Street, 18th Floor
[email protected] New York, NY 10120 USA Tel: +1.646.413.8887 resonanceco.com resonanceco.com a TM Hotel, Tourism and Leisure Resonance Consultancy LLLP 112 West 34 Street, 18th Floor New York, NY 10120 USA 646.233.1383 resonanceco.com October 16, 2014 Mr. Lorin Stewart Executive Director San Diego Tourism Marketing District Corporation 8880 Rio San Diego Drive, Suite 800 San Diego, CA 92108 (619) 209-6108
[email protected] Dear Mr. Stewart, Please find enclosed a digital copy (on CD) and three hard copies of the Resonance Consultancy LLLP proposal and supporting documentation for our bid to produce a Destination Master Plan for San Diego Tourism Marketing District. Resonance Consultancy is joined in this proposal by: • Horwath HTL – Global leader in hospitality consulting; and • TODERIAN UrbanWORKS – Award-winning Vancouver-based consultancy providing services in advanced urbanism, city planning and urban design. We have enjoyed considering the issues put forward in your RFP, and have prepared a proposal that we are confident will help the Tourism Marketing District organize its efforts to create and agree upon a Destination Master Plan; that will deliver recommendations, strategies and implementation plans that create positive long-term gains for Travel & Tourism; and that will help the tourism industry in San Diego to achieve its fullest economic potential. Please note that the “Bidders Response Information” is attached as Appendix A with some answers to specific questions referenced in the main document.