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ON the HORIZON a Review of an Unprecendented Year in Evansville Tourism

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ON THE HORIZON A review of an unprecendented year in Evansville tourism. 2020 Annual Report 1 TABLE OF ABOUT VISIT EVANSVILLE CONTENTS Visit Evansville Vision About Visit Evansville 2 Executive Letter 3 Visit Evansville’s vision is to become a preeminent sales and marketing organization focusing on the meetings, conventions, sporting events, Economic Impact 4 and leisure travel markets. Financials 5 By the Numbers 6 Booking for the Future 8 Visit Evansville Mission A Look Back & Onward 10 The mission of Visit Evansville is to create enhanced visitor spending Top Attractions to Watch 12 and economic impact through attracting meetings, conventions, sporting events, and leisure travel to Evansville & Vanderburgh County. Digital Footprint 14 Board of Commissioners Committees Joseph Kiefer, II – President Joshua Armstrong – Secretary Ali Hashemy Administration Appointed by: Mayor Appointed by: County Council Appointing Body: Mayor Reviews and approves all operational Term Ends: 12/31/2021 Term Ends: 12/31/2021 Term Ends: 12/31/2021 contracts, oversees policy revisions and personnel matters. Evansville Teachers Credit Union Downtown Evansville — Tropicana 4401 Theater Drive Economic Improvement District 421 NW Riverside Drive Mackenzie Black – Chair Evansville, Indiana 47715 318 Main Street, Suite 401 Evansville, Indiana 47708 Joseph Kiefer, II (812) 431-2305 Evansville, Indiana 47708 (812) 483-6515 Joshua Armstrong [email protected] (812) 499-9173 [email protected] [email protected] Finance Mackenzie Black – Vice President Legal Counsel Reviews, and reports on the monthly and Appointed by: County Commissioners Wendy White G. Michael Schopmeyer annual operating statements to the board. Term Ends: 12/31/2021 Appointed by: Mayor Kahn, Dees, Donavan, and Kahn, LLP Makes recommendations and approves the Term Ends: 12/31/2021 Dunn Hospitality 501 Main Street, Suite 305 annual budget including all Total Capital 300 SE Riverside Drive, Suite 100 Doubletree by Hilton Evansville, Indiana 47708 Investment (TCI) funding requests. (812) 423-3183 Evansville, Indiana 47713 601 Walnut Street Alexis Berggren – Chair (812) 483-3298 Evansville, Indiana 47708 [email protected] Mackenzie Black [email protected] (816) 888-9250 [email protected] Rita Patel Alexis Berggren – Treasurer Appointed by: County Commissioners Rita Patel Marketing Term Ends: 12/31/2021 Appointed by: County Council Makes recommendations to and approves Term Ends: 12/31/2021 the Visit Evansville annual marketing plan Old National Events Plaza including the annual goals and objectives. 715 Locust Street LaQuinta Inn & Suites Evansville, Indiana 47708 8015 E Division Street Joshua Armstrong – Chair (812) 437-8283 Evansville, Indiana 47715 Ali Hashemy [email protected] (812) 453-3518 Wendy White [email protected] 2 (800) 433-3025 VisitEvansville.com Executive Letter FOCUS The year 2020 will live in infamy as the tourism industry and overcame the challenge of implementing social distancing the rest of the world felt the impact of COVID-19. By mid- guidelines for the remaining games and we successfully March, businesses were closed, travel plans canceled, and hosted several tournaments without incident. We are workers were either furloughed or sent home to continue fortunate that Evansville could lean on our strong outdoor working. We know that these figures from 2020 will tell a very youth sports market during this time. different story of Evansville’s tourism economy than we’re used to, but we’re working tirelessly toward a post-COVID Light use of indoor facilities also resumed, with the Old recovery so that we can see tourism thrive here again. National Events Plaza utilized by the local government as a meeting space and voting site, despite being unable to Meetings and conventions planned for 2020 were rescheduled host conventions. or canceled, except the Ohio Valley Conference. The sudden halt in travel affected Visit Evansville since we receive 2.5% Youth sports will return in 2021, barring any governmental of hotel bed tax as restrictions related to COVID-19. We remain hopeful that in part of our revenue. the summer of 2021, we will see the leisure and corporate We remain hopeful… travelers return as well as the slow but steady recovery of the We finished the year meetings and convention market. down 38% in hotel we will see the bed tax revenue leisure and corporate While our work toward post-COVID recovery will require a compared to 2019. travelers return… new kind of determination, the team remains focused on Visit This is on trend Evansville’s 2021 sales and marketing plan. We welcome your nationally as its predicted that the United States saw a 31% support—and your engagement in various initiatives—to make decrease in travel spending through June 2020.1 that happen. Additionally, Visit Evansville closed its Visitor Information Center in late March for the health and safety of our staff and community. We reopened it in July but continue to restrict the Jim Wood number of individuals inside. President & CEO With the announcement of Governor Holcomb’s Back on Track stages to reopening, Evansville Sports Complex was able to host several outdoor tournaments. The Deaconess Sports Park staff and management rose to the occasion. We 1. https://www.statista.com/statistics/1109533/coronavirus-travel-spending-impact-us/ VISIT EVANSVILLE TEAM Megan Laura Morgan Hailey Tim Cate Angela Julia Heronemus Peck Locher Reynolds Fulton Simon Statz Pillow Director of Sales Senior Sales Sales Manager Marketing & Evansville Evansville Visitors Center Director of Manager Communications Sports Complex Sports Complex Manager Administration Manager Director of Program & Sports Facilities Events Manager 3 Evansville Sports Complex continues to thrive in 2020. A GRAND SLAM The ability to host outdoor youth sports at the Evansville 21 tournaments and 929 teams with an economic impact of Sports Complex gave Visit Evansville and the Evansville nearly $10.3 million. Our strength in sports set us apart from tourism sector a welcome boost over the typically busy other communities during the pandemic response. summer months. While down from years prior, we hosted JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC DEACONESS SPORTS PARK ECONOMIC IMPACT (2015-2020) 2019 2,949 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020 2020 2,775 70% 2,686 2,734 2,519 $25,000,000 25,000 60% 2,100 2,258 22,425 $20,782,321 20,661 1,971 50% $17,957,349 19,647 $20,000,000 20,000 $18,631,275 16,653 40% $14,877,756 1,388 $15,000,000 15,000 30% ECONOMIC IMPACT 946 $8,973,190 1,022 9,282 769 1,233 20% $8,973,190 $10,000,000 10,000 981 $4,463,327 5,082 588 10% TOURNAMENTS $5,000,000 5,000 288 326 268 252 0% 19 147 93 83 0 0 TEAMS $0 $0 829 VISITORS CENTER TRAFFIC 2020 OCCUPANCY: 44.6% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC DEACONESSECONOMIC SPORTS IMPACT PARK ROOM NIGHTS GENERATED (2015-2020) HOTEL ROOM NIGHTS 2019 2,949 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020 2020 2,775 70% 2,734 2,686 Pantone Pantone Pantone 2925 7409 Cool Gray 10 2,519 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC $25,000,000 25,000 60% 2,100 2,258 22,425 70% $20,782,321 20,661 1,971 50% $17,957,349 19,647 $20,000,000 Pantone Pantone Pantone Pantone20,000 Pantone Pantone Pantone $18,631,275 370 C 7522 C 177 C 297 C 319 C 1375 C Bright Red C 60% ECONOMIC IMPACT 16,653 40% $14,877,756 1,388 $15,000,000 15,000 50% 30% $1,324,080 946 $8,973,190 1,022 9,282 769 40% TOURNAMENTS 1,233 20% $10,000,000 10,000 981 $4,463,327 5,082 30% 2 588 10% $5,000,000 TEAMS 5,000 288 326 20% 268 252 0% 147 93 83 0 0 100 10% $0 $0 0% VISITORS CENTER TRAFFIC 2020 OCCUPANCY: 44.6% 4 (800) 433-3025 VisitEvansville.com ECONOMIC IMPACT HOTEL ROOM NIGHTS 2020 OCCUPANCY: 44.6% Pantone Pantone Pantone 2925 7409 Cool Gray 10 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 70% Pantone Pantone Pantone Pantone Pantone Pantone Pantone 370 C 7522 C 177 C 297 C 319 C 1375 C Bright Red C 60% 50% 40% 30% 20% 10% 0% 2020 OCCUPANCY: 44.6% 2020 FINANCIALS 2020 was a very challenging year in forecasting DETAIL and managing a budget that needed to remain fluid throughout the year. Due to COVID-19, CONVENTION & VISITORS BUREAU Revenue $1,261,571.63 Visit Evansville reduced its overall operating Expenses $1,370,305.34 budget from $1,800,000 to $1,200,000. Change in Net Assets ($108,733.71) Visit Evansville submitted and received Net Assets Beginning $783,955.36 assistance from the Payroll Protection Plan Encumbrances Released $1,087.66 Net Assets Ending $676,309.31 (PPP) and chose not to fill several full-time PPP Funds Received $138,900.00 positions to provide some budget relief. With Reported in Financials - Modified Cash Basis the addition of PPP support, our budget was augmented to $1,370,305. EVANSVILLE SPORTS PARK – DEACONESS SPORTS PARK Revenues $377,704.64 Expenses* $602,514.50 BUDGET OVERVIEW Change in Net Assets from Operating Activities ($202,809.86) An overview of Visit Evansville's budget allocation CVB Contribution for Capital Improvements $92,492.33 is shown below. CVB Operating Subsidy $194,027.16 Change in Net Assets $83,709.21 Net Assets Beginning $55,303.21 Net Assets Ending $139,012.84 PPP Funds Received $70,975.35 *$3,716.93 of that is Depreciation EVANSVILLE SPORTS PARK – GOEBEL SPORTS PARK Revenues $75,570.84 Expenses** $376,717.58 Change in Net Assets from Operating Activities ($301,146.74) Administration $586,763.96 CVB Contribution for Goebel Improvements ($78,560.73) Sports $407,972.46 Goebel/City Management Agreement $157,437.92 Meetings and Conventions $209,052.64 Change in Net Assets ($222,269.55) Marketing $166,516.30 Net Assets Beginning $2,228,423.00 Net Assets Ending $2,006,153.45 **$91,665.45 of that is Depreciation FURTHER DETAILS EVANSVILLE VISITORS CENTER Find more detail regarding Visit Evansville finanical Revenues $43,941.29 statements by clicking the buttons below or visiting Expenses $90,644.29 VisitEvansville.com/2020.
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