CORE Metadata, citation and similar papers at core.ac.uk Provided by Sydney eScholarship THE HACKING MONOPOLISM servers. With the money we got we porting all the 250,000 profiles. Users TRILOGY automatically bought Google shares, so trying to contact them ended up at their Alessandro Ludovico, Neural, Bari, we were able to potentially buy Google respective Facebook public profiles. Italy, E-mail: <
[email protected]>. via its own advertisements. By Paolo Cirio, Brooklyn, USA, E-mail: establishing this auto-cannibalistic The trilogy <
[email protected]>. model, we deconstructed the new We found a significant conceptual hole advertisement mechanisms by rendering in all of these corporate systems and we Abstract them into a surreal click-based economic used it to expose the fragility of their The three artworks of the Hacking Monopolism model. omnipotent commercial and marketing Trilogy are Face to Facebook [1], Amazon Noir [2] In Amazon Noir, Amazon.com's web- strategies. In fact, all these corporations and GWEI-Google Will Eat Itself [3]. These works have much in common in terms of both site was the vulnerable target. We eluded established a monopoly in their methodologies and strategies. They all use custom their copyright protection with a sophis- respective sectors (Google, search programmed software to exploit three of the biggest ticated hack of the ‘Search Inside the online corporations, deploying conceptual hacks engine; Amazon, book selling; that generate unexpected holes in their well-oiled book’ service: by searching the first sen- Facebook, social media), but despite marketing and economic system. All three projects tence of a book we obtained the begin- that, their self-protective strategies are were ‘Media Hack Performances’ that exploited ning of the second sentence, and then by security vulnerabilities of the internet giants' not infallible.