2018 Shop! Awards Book Guide

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2018 Shop! Awards Book Guide guide DIFFERENTLY UNIQUE AND UNIQUELY DIFFERENT We believe in thinking differently by providing our customers with uniquely designed products to help grow their business. We bring great people, quality processes and advanced technology together that are cleverly developed, simple to use and visually inspiring. We also happen to be one of Australia’s largest privately-owned print, warehousing, fulfi lment and logistic organisations specialising in retail POS and POP production. WANT TO KNOW MORE? PLEASE Pegasus Print Group CHANGING THE FACE OF RETAIL CONTACT Ph: 02 8822 0603 or 0414 265 521 Email: [email protected] US www.raresg.com +612 8467 1560 [email protected] www.pegasusprintgroup.com.au Contents SHOP! AUSTRALIA 04 About the Awards & NEW ZEALAND 06 2018 Judges 2018 Pinnacle Winners General Manager 08 Carla Bridge 160 Index Marketing, Events, Membership Manager Zita Watkin PHYSICAL DISPLAY Chair Gary Parsons 14 Large or Department Store 21 Grocery Store, Food - Temporary Display Vice Chair Emma Keech 30 Grocery Store, Food - Permanent Display 35 Grocery Store, Non-Food Secretary Hannah Smith 42 Liquor - Temporary Display 47 Liquor - Permanent Display Board Vaughan Kerr 49 Petrol - Convenience & Route Stuart Garland 53 Health & Beauty - Temporary Display Mark Weiss Richard Dumas 57 Health & Beauty - Permanent Display Livia McRobert 64 Consumer Electronics - Temporary Display Editor 68 Consumer Electronics - Permanent Display Carla Bridge 74 Specialty Retail, Lifestyle & Service Providers - Temporary Display Graphic Design 78 Specialty Retail, Lifestyle & Service Providers - Permanent Display ACTIVE 84 Category Management Printer 90 Window Displays Pegasus Print Group 95 Store Design SHOP! AUSTRALIA 102 Megara Environmental Stewardship & NEW ZEALAND PO Box 2346 Taren Point, NSW 2229 Phone (02) 9281 2630 Email [email protected] SHOPPER EXPERIENCE Web shopassociation.org.au 104 Digital In-store, Mobile, Social & Online FOLLOW SHOP! ANZ 112 Experiential @shopassn @ShopAssnANZ 124 Sales Promotion 132 Occasion-based Shopper Campaign 145 Integrated Path to Purchase Campaign 157 Field Marketing Excellence 3 About the 2018 Shop! Marketing at Retail Awards 2018 was a big year for both Shop! ANZ as an and suppliers, agencies, and shopper insights, Association and the Awards themselves. Formerly among others. known as POPAI ANZ, not only did the industry body rebrand itself to better represent the modern Judges are divided into teams, with the scoring day structure and evolution of the retail marketing carried out online and averaged out to determine industry, but the 2018 Awards were our biggest Gold, Silver and Bronze winners in to date, attracting a record number of entries (30 each category. percent growth on last year to be precise!). In order to be awarded a Gold, Silver or Bronze The Shop! ANZ Marketing at Retail Awards are Indian, entries must hit an average score. In the the point of sale, shopper, and retail marketing event that a score is not reached in a category, industry’s only Awards recognising the success no Award shall be given for that year, making the and achievements of point of sale suppliers, achievement of a Gold Indian incredibly prestigious. manufacturers and designers for both retailers and Gold winners of the 22 categories go on to round brands in Australia. two to vie for the three esteemed Pinnacle Awards, The annual Marketing at Retail Awards competition given to Best Display, Best Shopper Experience, recognises best practice across both physical and Best Design and Innovation, judged by a displays and shopper experience, with entries specially selected panel of judges. This panel is also displaying excellence in design, creativity, responsible for awarding the Tom Harris (Shop! innovation and effectiveness. ANZ’s founder) Marketing at Retail Award for Best in Show. The Awards 20th year, 2018 was the second to have operated as a completely digital program, A People’s Choice prize is awarded to the entry which has allowed entrants from far and wide to with the highest number of votes from the general enter, including New Zealand, who up until now public over a 10 day online voting period. In 2018, had battled logistics and costs to have their entries more than 1000 votes were submitted for the shipped to Sydney for judging. People’s Choice. With 222 entries received this year, the Awards have Winners were announced at a Gala Dinner in grown in leaps and bounds, and remain Australia’s Sydney on 13 September, 2018. In all, 70 Awards largest retail awards program. In addition to the were given. 2019 entries open 23 April, 2019, with growth in entry numbers, 2018 saw a significant winners to be announced at the 2019 Shop! ANZ increase in the calibre of submissions - a testament Awards Gala Dinner on 12 September at Doltone to the strength and success of retail marketing in House, Jones Bay Wharf. Australia and New Zealand today. For more information on the Shop! Marketing at The Awards were judged by a panel of more Retail Awards, including information on how to than 90 experienced industry experts, with enter or judge the 2019 Awards program, visit representation from all areas of the industry, www.shopassociaion.org.au. including retailers, brands, POP manufacturers 4 POSM & Packaging Solutions | Sourcing & Fulfilment | Creative Adaptation & Design | Video & Versioning | Digital Asset Management | Process Consultation. wlt.com 2018 Awards Judges Pinnacle & Tom Harris Award judges Peter Wilson, The Shopper Collective Simon Tebbutt, Ninth Wave Siegfrid Bacani, Winning Appliances Angela Brown, Pale Blue Dot Consulting Stuart Steinfort, Megara Australia Bryn Marriott, Former Shop! Board Director Trish Steel, Frank Steel Displays Sean McConville, Metrix Consulting Emma McCaul, The Good Guys Sebastian Krug, Chep Mark Logan, Woolworths Category judges Adam Luxon, Red Bull Kristelle Hutchins, Mattel Adam Procter, Geometry Global Lisa Rushbrook, Immediate Adele Te Wani, 31ST Lisa Whitworth, Diageo Aiden Harper, Arnott’s Liz Watkinson, Faster Horses Alicia Beachley, April5 Louise Compton, Extravert Andrew Swinton, Williams Lea Tag Mariah Flanders, Lion Anna Porter, Treasury Wines Estates Marquis Pohla, Metrix Consulting Bec Rees, Insights DR Mary Raymond, Brown Forman Ben Muzyka-Gordon, XPO Brands Mitesh Khatri, Shopper Tracker Ben Thompson-Star, Nestle Nabih Awad, Retail Safari Bianca Boldt, Nestle Nancy Truscott, Shopper Tracker Billy Ho, Pop This Pop That Neil Wilson, Ingham’s Enterprises Brett Dally, Think Display Nick Payne, Campari Australia Cameron McGeachie, MKTG Nicole Bernard, Galderma Australia Cassandra Muller, The Walt Disney Company Norrelle Goldring, Former Shop! Board Director Chris Brinkworth, Branded Patricia Kresojevic, Kellogg Chris Simpson, Chep Paul Dobbin, Raydar Clayton Frost, POP this POP that Percy Vij, Centrum Printing Craig Elvin, Orora Specialty Packaging Phil Hine, Displays 2 Go Damian Pasternak, Branded Rachael Egan, 31ST Daniel Eddy, Store Display Global Renee Monahan, Inghams Daniel Green, Fonterra Rob Sulfaro, Active Display Group Danny Lattouf, IdeaWorks by Y&R Rodd Jackson, Bluestar Displays Dave Ridgley, 31ST Rosemary Hawke, Immediate Dean Davenport, AFI Branding Roxana Randau, ID POP Debbie Schubert, POPlever Samantha Benney, Pernod Ricard Dominique Tourle, Real World Marketing Sandra Mascaro, Centrum Printing Every day we make amazing things Emma Minde, Immediate Scott Mitchell, 100th Monkey Gabriel Junqueira, Williams Lea Tag Scott Wright, Immediate happen in all aspects of design, production, Gabriel Said, Dynamix Sean Sands, CXI warehousing and installation. So next time Gary Head, XPO Brands Shaun Bajada, AGSA Greg Fairey, Woolworths Simon Madden, Active Display Group you want to make something... Guy Johnson, The Round Table Stephen De Lorenzo, Orora Specialty Packaging Hifa Flexman, Chep Stuart Gittus, Active Display Group Jemma Caprioli, Dashing Group Sue Walsh, Real World Marketing Jill Morrison, Creatif Merchandising Tania Beckett, Active Display Group Joanne Blows, Lion Toby Daankbar, Dashing Group Josephine Saliba, Fonterra Tona Durrant, Blackmores Justin Merrett, Dulux Victoria Davies, Red Bull Kat Crofts, Chep Vita Vasta, Williams Lea Tag CONTACT US E [email protected] T +61 3 8769 0000 W activedisplaygroup.com 6 Every day we make amazing things happen in all aspects of design, production, warehousing and installation. So next time you want to make something... CONTACT US E [email protected] T +61 3 8769 0000 W activedisplaygroup.com Santaland by Myer Active and Ideaworks for Myer Winner - Tom Harris Award - Best Design & Innovation - Best Shopper Experience Myer was front and centre at the 2018 Shop! ANZ Santa’s Crayola Mailroom, Snow Gaming Zone, and Marketing at Retail Awards taking out three of the Personalised Christmas Green Screen Photo wall. top Awards, for the Myer Santaland activation by Authenticity was key to success – it truly had to Active and Ideaworks by Y&R. feel like shoppers were transported from Myer Taking home Gold in the Experiential category in to Santaland. The train, spanned an impressive addition to Best Design & Innovation, Best Shopper 2.6mx10m, intentionally blocking the view into Experience and the Tom Harris Award (best in Santaland and providing the activation gateway. show), the team of Myer, Active and Ideaworks by To achieve the virtual journey, eight 49” screens Y&R followed up similar success in 2017, when they were inset into the train carriage walls. Using a series took home the Tom
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