Análisis Motivadores Y Barreras Transacciones Online Al Extranjero Contenidos

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Análisis Motivadores Y Barreras Transacciones Online Al Extranjero Contenidos Análisis Motivadores y barreras transacciones online al extranjero Contenidos 01. Perfil de la muestra 02. Análisis de resultados 03. Conclusiones & insights 2 B r a n d M a n u a l d e A d e v i n t a S p a i n 01. Perfil de la muestra 2. Perfil de la muestra Sexo Edad Hombre Mujer 18-24 añ os 13% 25-34 añ os 37% 36 años 43% 57% 35-44 añ os 26% 45 añ os y má s 23% Nacionalidad Nacionalidades con porcentaje superior al 5% 24% 25% 24% 13% 10% 5% España Venezuela Colombia Argentina Ecuador Resto 4 2. Perfil de la muestra Periodicidad de País donde envía el envío de dinero dinero LATAM: 82% Países con porcentaje Resto del mundo: 18% superior al 3% Cada s emana 5% 28% 26% 15% 13% 6% Cada quince días 14% 4% 4% 4% Venezuela Colombia Argentina Ec uad or Brasil Cuba Es ta do s Uni do s Resto Cada mes 46% Cantidad de dinero enviado Cada dos meses 27% 35% 23% 12% Con mayor frecuencia 9% 10% 5% 9% 6% Men os de 50 eur os En tre 5 1 y 10 0 euros Entre 101 y 150 euros Entre 151 y 200 euros Entre 201 y 250 euros Entre 251 y 300 euros Má s de 3 00 euro s 5 B r a n d M a n u a l d e A d e v i n t a S p a i n 02. Análisis de resultados RECUERDO DE ANÁLISIS DE ENVÍO DE PUBLICIDAD Y DINERO RESULTADOS MARCA VALORACION EMPRESAS 7 Recuerdo publicidad y marcas 8 Conocimiento espontáneo de empresas de envío de dinero Western Union 74% MoneyGram 40% Ria Money Transfer 23% Paypal 23% Correos 13% Xoom 13% TransferWise 7% WorldRemit 4% Azimo 4% Liberty express 3% Remitly 3% Small world 3% Bbva 3% Dhl 2% Santander 2% Otras 29% Ns/Nc 7% Base: 300 entrevistas 9 3. ¿Qué empresas de envío de dinero conoces, aunque solo sea de oídas? Conocimiento sugerido de empresas de envío de dinero 94% 77% 39% 39% 15% 13% 13% Western Union MoneyGram TransferWise Ria Money Transfer WorldRemit Azimo Remitly Base: 300 entrevistas 10 4. Ahora vas a ver una serie de empresas de envío de dinero ¿Qué empresas conoces, aunque solo sea de oídas? Recuerdo espontáneo de publicidad Western Union 64% MoneyGram 32% Paypal 17% Ria Money Transfer 16% Xoom 10% Correos 6% TransferWise 5% WorldRemit 3% Azimo 2% Small world 2% Remitly 2% Liberty express 1% Santander 1% Bbva 1% Dhl 1% Otras 21% Ns/Nc 8% Base: 300 entrevistas 1. ¿De qué empresas de envío de dinero recuerdas haber visto u oído 11 publicidad en los últimos meses? Por favor, escribe solo una marca en cada casilla. Recuerdo sugerido de publicidad Western Union 82% 11% 6% MoneyGram 60% 27% 12% Ria Money Transfer 38% 47% 15% TransferWise 31% 55% 14% WorldRemit 16% 68% 16% Remitly 12% 74% 13% Azimo 11% 74% 14% La he visto No la he visto No estoy seguro/a Base: 300 entrevistas 12 5. Ahora vas a ver una serie de marcas de envíos de dinero. ¿De cuál/es de ellas recuerdas haber visto publicidad? RECUERDO DE ANÁLISIS DE ENVÍO DE PUBLICIDAD Y DINERO RESULTADOS MARCA VALORACION EMPRESAS 13 Proceso de envío de dinero (on vs off) 14 Cómo se envía el dinero al extranjero Ambas 24% De forma presencial 49% A través de internet 27% Base: 300 entrevistas 15 9. Cuando envías dinero al extranjero ¿cómo sueles hacerlo? Motivos para el envío offline T2B Media (0-10) 100% 10 8,7 90% 8,2 9 7,7 7,6 7,6 80% 7,5 8 70% 6,5 6,5 6,3 7 5,6 60% 5,1 6 50% 5 40% 4 62% 30% 55% 3 45% 20% 44% 38% 38% 2 32% 28% 27% 10% 22% 19% 1 0% 0 Poder Me parece Me resulta Es más La cercanía El trato con El envío llega Ofrece más Es más Ofrece Poder realizarlo en más fiable más cómodo cómodo para los antes modalidades barato ventajas o negociar las efectivo las personas empleados de envío promociones comisiones que reciben el envío Base: 218 entrevistas 16 P10. ¿Podrías valorar la importancia de los siguientes motivos..? Motivos para el envío online T2B Media (0-10) 100% 10 8,5 8,4 90% 8,1 8,1 9 7,5 80% 7,3 7,3 8 7,1 7,1 6,8 70% 7 60% 6 50% 5 40% 4 30% 60% 58% 3 52% 50% 47% 20% 37% 36% 36% 35% 2 27% 10% 1 0% 0 Me resulta más No teng o que El trámite es La Es más Ofrece más El envío llega Me parece más Es más barato Ofrece ventajas cómodo llevar el más rápido accesibilidad cómodo para modalidades antes fiable o promociones efectivo hasta de la web las personas de envío la oficina que reciben el envío Base: 154 entrevistas 17 P17. ¿Podrías valorar la importancia de los siguientes motivos..? Frecuencia de los envíos 100% Offline Online 90% Base: 218 entrevistas Base: 154 entrevistas 80% 70% 60% 50% 45% 43% 40% 30% 22% 20% 15% 17% 16% 10% 10% 11% 10% 6% 2% 3% 0% Varias veces a la Una vez a la semana Dos veces al mes Una vez al mes Una vez cada dos Con menor frecuencia semana meses 18 P12. ¿Con qué frecuencia realizas los envíos? P19. ¿Con qué frecuencia realizas los envíos? Barreras en el envío offline 100% 90% 80% 70% 60% 50% 45% 40% 32% 30% 23% 19% 20% 17% 15% 7% 10% 5% 0% El Las comisiones Ninguna Existen costes El trato de los No ofrece El idioma Me inspira desplazamiento son elevadas inesperados empleados diferentes tipos desconfianza hasta la oficina de envío Base: 218 entrevistas 19 P11. ¿Qué barreras te encuentras cuando envías dinero de forma física? Barreras en el envío online 100% 90% 80% 70% 60% 50% 47% 46% 40% 32% 30% 25% 18% 18% 20% 13% 12% 10% 0% El miedo a no La posibilidad de Necesitar una El registro de sus Existen costes El acceso a La web es Ninguna realizar fraude tarjeta o cuenta datos inesperados internet confusa correctamente el bancaria trámite Base: 154 entrevistas 20 P18. ¿Qué barreras te encuentras cuando envías dinero de forma online? Alternativas a los envíos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Paypal 63% 75% Bancos tradicionales 37% 38% Bizum 17% 21% Offline Online Giro Postal 13% 15% Base: 218 entrevistas Base: 154 entrevistas Ninguna 13% 4% Otras 3% 21 P13. ¿Qué alternativas buscas? P20. ¿Qué alternativas buscas? Dudas sobre el envío offline Ninguna 38% Seguridad de que llegue el dinero al destino (todo el dinero) / Desconfianza 23% Comisiones altas 21% El tiempo que tarda el envío 14% Cambio de moneda 12% La atención / el proceso de envío (complicado) 5% Base: 218 entrevistas 22 P14. ¿Sobre qué aspectos te surgen dudas en el proceso de envío de dinero? Dudas sobre el envío online Seguridad 64% Eficacia 34% Rapidez 32% Tiempos 28% Ninguna 9% Base: 154 entrevistas 23 P21. ¿Sobre qué aspectos te surgen dudas en el proceso de envío de dinero? Satisfacción con los envíos offline T2B Media (0-10) 100% 10 90% 8,1 8,4 9 80% 8 70% 7 60% 6 50% 5 40% 4 30% 3 20% 42% 45% 2 10% 1 0% 0 Envíos offline Envíos online Base: 218 entrevistas Base: 154 entrevistas P15. ¿Podrías indicar tu nivel de satisfacción con los envíos de dinero de forma presencial? 24 P22. ¿Podrías indicar tu nivel de satisfacción con los envíos de dinero online? RECUERDO DE ANÁLISIS DE ENVÍO DE PUBLICIDAD Y DINERO RESULTADOS MARCA VALORACION EMPRESAS 25 Valoración de empresas 26 Consideración de uso 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Western Union 86% 8% 6% MoneyGram 68% 10% 22% Ria Money Transfer 46% 15% 39% TransferWise 45% 14% 40% WorldRemit 28% 20% 52% Remitly 23% 24% 53% Azimo 21% 26% 53% Estará en mi set de consideración Nunca la consideraría No lo sé Base: 300 entrevistas 27 P24. ..¿hasta qué punto considerarías elegir las siguientes empresas? Análisis Motivadores y barreras transacciones online Thanks!.
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