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JCB “Japan Airlines SPDB Co-Branded Credit Card” Issued in China

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JCB “Japan Airlines SPDB Co-Branded Credit Card” Issued in China JCB WORLD REPORT No.42 EMEA News Joint Venture for Credit Card Business in Dubai -JCB, ORIX and Majid Al Futtaim Group- CB, ORIX Corporation (ORIX), and Majid Al Futtaim Group have signed an agreement on a joint venture for a credit card Jbusiness in the Middle East and North Africa (MENA), on January 26, 2007. Headquartered in Dubai, the United Arab Emirates (UAE), the joint venture is planning to start issuing JCB cards and also developing JCB license partners for JCB card issuing and merchant acquiring businesses this year. Hiroya Nobuhara, President and CEO of JCB said at the press confernce held in Tokyo, “This is a big step for JCB in expanding its operations in the MENA region. For the first time since JCB launched its international operations in 1981, it is taking the step of establishing a joint venture with very prominent partners. I am thrilled that the number of JCB license partners and cardmembers will be soon significantly increasing in a market to which JCB has been paying particular (from left) Yasuhiko Fujiki, President and COO of ORIX Corporation, Ahmed Bin Brek, CEO of attention.” Majid Al Futtaim Ventures LLC, and Hiroya Nobuhara, President and CEO of JCB (Job titles are those at the time reported) JCB, as a global payment brand and a leading credit card issuer and acquirer in Japan, has been actively building its presence in the Middle East since 1987. To enhance its acceptance network in the UAE, JCB initiative marks a new direction for Majid Al Futtaim Group and signed acquiring agreements with major partners such as Mashreq Bank extends its customer offering. We are proud to have as our partners two in 1996, National Bank of Dubai in 1997, and Network International in of Japan's finest financial institutions and their involvement signals our December 2006. determination to offer a premium service to users of the Group's malls and other customers throughout the MENA region.” Representing ORIX, an integrated financial service provider, Yasuhiko Fujiki, President and COO added, “ORIX and JCB have had a Majid Al Futtaim Group owns the franchise license for the French comprehensive business tie-up since 2005. This is a significant hypermarket chain Carrefour in the MENA region, along with a variety milestone for us as the new company in the UAE is going to be our first of shopping, entertainment and leisure facilities. joint venture outside Japan under this partnership.” Fujiki commented that he anticipates the joint business with JCB in The joint venture will start issuing JCB cards this year, first targeting the UAE will generate good synergies for both of their business in the Majid Al Futtaim Group customers in the UAE, and will soon expand to MENA region. other countries in the region. It will also be conducting marketing activities to develop partnerships with financial institutions for JCB Ahmed Bin Brek, CEO of Majid Al Futtaim Ventures LLC said, “This card issuing and merchant acquiring businesses. Mall of the emirates in Dubai, Majid Al Futtaim Group's Sharjah City Centre is one of Majid Al Futtaim Group's The interior of Deira City Center, in Dubai, the first mall for biggest mall in the region. community malls which encompasses an area of 35,000 Majid Al Futtaim. square meters and features over 100 brands. Job titles are those at the time reported. 2 EMEA News Network International to Start JCB Merchant Acquiring in UAE etwork International (NI), a card solution provider in the world's tallest all United Arab Emirates (UAE), will open its merchant network suite hotel, Burj AI Nto JCB card members this year. “The arrangement with NI Arab, which is will bring a significant increase in JCB card members' convenience in recognized as a the UAE,” said Kenji Seto, Senior Deputy President of JCB landmark tower in International. “Currently, the Middle East is one of the markets JCB this region by considers most important in terms of card acceptance. Especially the travelers from UAE is the center of attention of many JCB cardmembers from a around the world. tourism perspective. According to the Department of Tourism and At present, NI Commerce Marketing, about 60,000 Japanese travelers visited Dubai. covers 40% of the (from left) Kenji Seto, Senior Deputy President of JCB International, This is almost 30% up compared to the same period the previous year.” country's total credit and Abdulla Qassem, Chairman of Network International NI is one of the largest credit card and payment service providers in the card merchants. As (Job titles are those at the time reported) Gulf and Middle East region, possessing 10,000 merchants in the UAE. a result of this alliance, JCB cardmembers' convenience will NI has merchant network base of hotels, restaurants, and other significantly increase in the UAE from this year. entertainment facilities patronized by visitors to the region, including the Europay Austria to Start Acquiring for JCB in Austria and CEE countries uropay Austria (EPA), a major payment solution provider in Austria, entered into the Licensee Agreement in November E2006 and to start acquiring business from the 1st October 2007. JCB granted the license to EPA of the acquiring merchants in the Central and Eastern European countries, in addition to Austria where EPA has the 96,000 merchant bases. This alliance would be a big step for JCB to significantly expand the merchant network in those countries, and as well would be a great opportunity for EPA to become a multi-branded acquirer. With this mutual benefited and strategic alliance, JCB is expecting to meet the growing demand arising from its (from left) Shizuo Mizuguchi, Deputy President of JCB International, and Ewald cardmembers. Judt, Managing Director of Europay Austria (Job titles are those at the time reported) Wirecard Bank Starts Acquiring for JCB in Germany irecard Bank AG (WDB) started JCB merchant acquiring business in Germany from January 2007, beginning with Wone of the biggest hotel booking search sites. WDB is a leading e-commerce acquiring bank focusing on online retail and travel a license to WDB for JCB card issuing. JCB is excited to strengthen the merchants by providing innovative payment, risk and banking services, alliance with WDB and to seek for the further opportunity to issue JCB and also has a potential to gain share in the area of the face-to-face cards in Germany, profiting from their extensive knowledge and environment. JCB expects to grow its merchant network in Germany by experience in the development of innovative products and services for cooperating with WDB. In addition to acquiring business, JCB granted their corporate and individual customers. AirPlus to Start Acquiring for JCB in Germany n May 2007, Lufthansa AirPlus Servicekarten GmbH (AirPlus) agreed with JCB to start JCB merchant acquiring business under the Ibrand "Acceptance" in Germany. Acceptance has a strong presence and a solid merchant network especially in the travel and entertainment area, where JCB strategically focuses for the cardmembers who frequently travel around the world. JCB granted the acquiring license for Austria, Switzerland and Hungary in addition to Germany, with the high expectation of increasing the merchant base to satisfy its cardmember demand as well as the sales from those merchants. AirPlus is the largest corporate card issuer in (from left) Lutz Logemann, Managing Director of Lufthansa AirPlus GmbH, and Germany and one of Europe's leading providers of travel management Kunio Yoshizawa, President and COO of JCB International solutions, famous for the excellence of its products and services. (Job titles are those at the time reported.) Job titles are those at the time reported. US News 3 Discover Aloha Hawaii Project for Second Year hanks to the overwhelming response of JCB cardmembers sales on Hawaii had an increase of visiting Hawaii, JCB has extended the JCB Discover Aloha 6% from the previous year. In THawaii Project for another year. The new project started in addition to this contribution to April 2007, and will run through March 31, 2008. JCB will take full Hawaii tourist economy by advantage of its marketing expertise to increase awareness of Hawaii as encouraging spending by Japanese a fascinating travel destination through its wide range of customer who visited the Islands, JCB made channels. With the support of Hawaii Tourism Japan (HTJ), the second a charitable contribution from JCB consecutive JCB Discover Aloha Hawaii Project continues the sales card sales during the campaign promotion effort first launched in 2006, designed to boost the Hawaii period to an environmental tourist industry. protection organization in Hawaii Campaign banner to help protect the beautiful natural resources of the Islands. The first year of JCB Discover Aloha Hawaii Project had a favorable response by JCB cardmembers visiting Hawaii. While the number of According to HTJ, Hawaii greets more than 7 million visitors each visitors from Japan to year from around the world. 1.37 million of those visitors come from Hawaii dropped by 10% Japan, spending over USD 2 billion in this resort. In recent years, more (April 2006 - January Japanese have been coming to Hawaii for weddings, honeymoons, and 2007) due to a number of outdoor sports in addition to vacationing and sightseeing. factors including a JCB Discover Aloha Hawaii Project is being actively promoted by a reduction in airline seats wide range of alliance partners through their customer channels. With from Japan to Hawaii the addition of new participating and cooperating partners for the and limited hotel second year, the alliance now numbers 14 major firms and availability as some organizations, With this support, JCB expects even more success in hotels conducted major the Discover Aloha Campaign this year.
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