Global Beverage Trends & the Supply Chain Challenges
Shashank Vengsarkar 28.09.2016
1 Agenda
Global Beverage Trends & Innovation
Raw Materials – Demand & Supply Challenges
Döhler’ sIntegratedSd Sol utions
2 Agenda
Global Beverage Trends & Innovation
Raw Materials – Demand & Supply Challenges
Döhler’ sIntegratedSd Sol utions
3 Consumer Trends and Drivers in the Food & Beverage Industry : Successful Innovations are based on Needs
NATURALNESS & SUSTAINABILITY
HEALTH & CONVENIENCE NUTRITION
DIGITALISATION
INDIVIDUALISATION MULTI-SENSORY & EXPERIENCE 4PERSONALISATION Naturalness & Sustainability Market Development and Sub-Trends
New Product Introductions with Naturalness / Sustainability Claims
+18%* 152,259
65,885
2010 2011 2012 2013 2014 2015
*CAGR 2010-2015
5 Source: Döhler Market Intelligence Naturalness & Sustainability Artificial – Public Enemy Number One
6 Source: Döhler Market Intelligence Naturalness & Sustainability Clean & Clear Label Products - It is all about transparency
Consumer Industry Product Solutions
Consumers have Manufacturers, PidProvide transparency growing preferences retailers and food- to underline your for products with service chains are positioning and familiar and natural choosing to be moving from claim to ingredients as well transparent about information as simple ingredient their sourcing and lists production processes
7 Source: Döhler Market Intelligence Naturalness & Sustainability Natural Ingredients are on the Rise
Natural Natural Herbal Flavours Colours Extracts
+33%* +20%* +20%*
Fruit Ingredients
+21%*
Vegetable Natural HI Vegetable Malt Ingredients Sweeteners Protein Ingredients
+19%* +41%* +23%* Cereal+18%* Ingredients
*Average Annual Growth Rate 2010-2015 (CAGR) for selected 8 Ingredients within Global Food & Beverage New Introductions Source: Döhler Market Intelligence Naturalness & Sustainability Organic is further growing around the globe
Organic Products are perceived as healthier
Image of being "cleaner“ than their non-organic counterparts Consumers are more motivated by their own personal health, rather than any environmental concerns
Global Organic Food & Beverage New Introductions
Top 5 Categories in 2015
19,800 16,302 • Tea 14,479 • Vegetables Natural 10,533 9,043 9,135 • Juice Unprocessed • Seasonings • Sweet Not artificial Biscuits/Cookies 2010 2011 2012 2013 2014 2015 Not genetically mod if ied *CAGR 2010-2015
9 Source: Döhler Market Intelligence Naturalness & Sustainability Sustainable Certified Products become established in the markets
Consumers demand to know where their products come from and how they are sourced is increasing
72% of consumers expect businesses to take care of the planet and society as a whole
Willingness to pay for ethically produced goods compared to regular ones is on average 30 percent more
Global Food & Beverage New Introductions
Top 5 Categories in 2015 8,891 7,331 • Coffee 5,638 • Tea • Chocolate 3,355 Tablets 1,947 1,153 • Fish Products • Juice 2010 2011 2012 2013 2014 2015 *CAGR 2010-2015
10 Source: Döhler Market Intelligence Naturalness & Sustainability Gentle Product Processing to create more natural & healthy products
Raising Processing Technologies: High Pressure Pasteurisation (HPP)
Cold Brew Cold Pressed Cold Pressed Juices
Cold Brew Coffee Cold Soup
Preceptions:
. No Heat Treatment . Less Processed . Better Nutritional Value . Fresh & Authentic 11 Taste Source: Döhler Market Intelligence Naturalness & Sustainability
Summary & Key Findings „ Where can we support you to make your portfolio more natural? “
No consistent Consumer Understanding of Natural
Natural Ingredients are on the Rise and Artificial one have the image to be the Public Enemy Number One
Clean & Clear Label Products - It is all about transppyarency
Organic & Sustainable Certified Products become established in the markets across various categories
Gentle Product Processing to create more natural & sustainable
&12 healthy products Source: Döhler Market Intelligence Health & Nutrition Market Development and Sub-Trends
New Product Introductions with Health & Nutrition Claims
+16%* 197,773
96,145
2010 2011 2012 2013 2014 2015
*CAGR 2010-2015
13 Source: Döhler Market Intelligence Health & Nutrition Top 5 Toppppics for an additional Consumption in the respective countries
WHICH OF THE FOLLOWING PRODUCTS WOULD YOU LIKE TO CONSUME MORE OFTEN IN THE COMING YEAR?
1. No/Low/Reduced Sugar 1. OiOrganic 2. No/Low/Reduced Fat 1. Organic 2. Fairtrade 1. High in Protein 3. Fairtrade 2. Vitamin/Mineral 3. No/Low/Reduced 2. Vitamin/Mineral 4. High in Protein Fortified Sugar Fortified 5. Clean Label 3. Clean Label 4. Clean Lab el 3. No/Low/Reduced 4. GMO-Free Sugar 5. GMO-Free 5. No/Low/Reduced 4. Clean Label 1. Organic Sugar 5. Organic 2. Clean Label 1. OiOrganic 1. Vitamin/Mineral 3. No/Low/Reduced Fat Fortified 2. Vitamin/Mineral 4. No/Low/Reduced Fortified 2. No/Low/Reduced Fat Sugar 3. Clean Label 3. Organic 5. Vitamin/Mineral 4. High in Protein 4. Clean Label Fortified 5. No/Low/Reduced Fat 5. No/Low/Reduced Sugar
14 Source:Source: Döhler Döhler Sensory Sensory & & Consumer Consumer Scie Science;nce; n= n= 3500 3500 (Brasil, (Brasil, USA, USA, Germany, Germany, UK, UK, Spain, Spain, China China & & Russia); Russia); January January 2016 2016 Health & Nutrition New consumer health attitude drives Free From innovations
Better Nutritional Value but same Taste
NPIs with FREE FROM and NO/LOW Claims:
102.267 in 2015
Change Rate 2014/2015: +15%
. No Animal Ingredients
. No Allergen . No Lactose „ Consumers want
. Low/No/Reduced Carb Healthy Foods - and will“ . Low/No/Reduced Salt . Low/No/Reduced Sugar pay more for them . GMO Free The Nielsen Company . Alcohol Free . Caffeine Free 15 Source: Döhler Market Intelligence Health & Nutrition Manufacturers depend on healthier variety with less sugar, salt or fat
No/Low/ Reduced Sugar
Potential Replacements . Sugar Reduction Flavours . Stevia . Honey
11.951 NPIs (CAGR 2010-’15: +10%)
No/Low/ Reduced Salt
Potential Replacements . Salt Enhancer / Flavours . Potassium Chloride . Seaweed
4.371 NPIs (CAGR 2010-’15: +10%)
No/Low/ Reduced Fat
Potential Replacements . Fibers . Cellulose . Whey protein concentrate
10.931 NPIs (CAGR 2010-’15: +6%)
16 Source: Döhler Market Intelligence Health & Nutrition Functionalityyjpg is a major purchasing reason for y ygounger customers
3.980 NPIs 2015 3.328 NPIs 2015 (CAGR 2010-‘15: +7%) (CAGR 2010-‘15: +8%)
. Prevent diseases . Effectively boost health
. Imppyrove body balance . Aid in body metabolism
. Support special diets . Required by human body
VITAMINS MINERALS
PROTEINS FIBERS
. New Protein Sources for . Lower health risks Vegetarians . Ability to prevent . High-protein diet constipation
. Fat-reducing effect . Maintain healthy weight 2.344 NPIs 2015 5.372 NPIs in 2015 (CAGR 2010-‘15: +15%) (CAGR 2010-‘15: +28%)
Global functional food market will exceed 305 Bn. $ by 2020 17 Source: Döhler Market Intelligence Health & Nutrition Vegetables are gggaining ground worldwide with new categories
Health –a growing Trend Veggie – Less Calories –Taste– Taste ItiInnovations – NtNatural ness – Vegan – Better for you –Sustainable –…– …
18 Source: Döhler Market Intelligence Health & Nutrition Consumers’ search for a Real Healthy Snack still continues
60% OF ALL CONSUMERS WANT TO TREAT THEIR BODY WITH BENEFICIAL NUTRITIENTS WHILE SNACKING Millennials shake up snacking . Young people interested in new flavour combinations . Pepper is not enough, look for special flavours (chipotle) . All natural and raw is a big trend
FIBER PROBIOTICS BETTER-FOR-YOU SUGARY GMO FREE ORGANIC CALORIES IRON PAST VEGAN NUTRIENT-DENSE FUTURE HEALTHY FATTY CALCIUM SUPERMEAL OMEGA GLUTEN FREE 19 Source: Döhler Sensory & Consumer Science (Multi Online Survey 2015) / Döhler Market Intelligence Health & Nutrition Consumer are lookinggp for “better nutritional value” product solutions
personalisation better-for-you fact based nutrition longevity
unique health benefits
products standardised on active ingredients great taste profile
20 Source: Döhler Market Intelligence Health & Nutrition
Summaryyy & Key Findings
„ „ Which health aspect is most important for your market? “
New Generation requires more from food than just satisfy needs
Better Nutritional Value but same Taste (e.g. less sugar)
Free From Claims varity grew due to changgging consumer habits
Diets drive growth in non-dairy & vegan ingredients
Functional Ingredients like Fibers and Proteins are on the rise 21 Source: Döhler Market Intelligence Individualisation & Personalisation Market Development and Sub-Trends
New Product Introductions with Individualisation / Personalisation Claim
+11%* 80,613
47,727
2010 2011 2012 2013 2014 2015
*CAGR 2010-2015
22 Source: Döhler Market Intelligence Individualisation & Personalisation Different Consumer Groups with Individual Needs
GENERATION X GENERATION Z BEST AGERS MILLENNIALS
Best Agers Generation Z | >50 years old | Teens & yo ung adults born between Millennials 1995 and 2010 | Digital Natives In the middle of their lives & young | Born between 1980 and 2000 | Multitasking generation at heart | First digital generation Active and open for new things | Largest & most influential generation Online Shopping Service and quality oriented “Cool/Hip” Brands & Products Open to new taste experiences Trust liker Take constant Innovation as a given Bargain Hunters Strong Purchasing ´ Power Homecooking & Homemade Trendy Diets Snacking & On-The-Go “Source of Origin” Awareness
Source: Döhler Market Intelligence
23 Individualisation & Personalisation Maaadle and Fema le Con sumers a re o ften taagrgeted ind ividua duaylly
Male
DARK COLOURS TECHNICAL BITTER TASTE
Female
BRIGHT COLOURS FLORAL & FRUITY SOFT TASTE
24 Source: Döhler Market Intelligence Individualisation & Personalisation Co-Licensing to meet the Interests of Consumers
25 Source: Döhler Market Intelligence Individualisation & Personalisation The Cross Category Trend continues
Classic Drink Categories are mixed together
Energy Drink with Tea or Sportive Tea Drink with Positioned Tea Energizing Drink Ingredients? or Sports Drink with Tea Taste?
Tea Flavoured Flavoured CSD CSD with Juice or or Carbonated Tea Drink with Juice? Lemonade Taste? Syrup with Lemon Taste or Flavoured Water?
26 Source: Döhler Market Intelligence Individualisation & Personalisation From homogeneous to heterogeneous Products & Consumer Segments
THE MARKETS OF THE FUTURE WILL BE MUCH MORE DIFFERENTIATED – FRAGMENTATION AND INDIVIDUALISATION OF PRODUCTS DRIVE GROWTH
PAST FUTURE
Cereal Drinks Still Still Drinks Flavoured Water Fass- Cola Light Lemonades Lemonades Cola Zero brause Still Drinks Sour Energy RdlRadler ShSchorl en Iced Teas Sparkling Energy Organic Energy Stevia Energy Syrups Energy Shots Juicy Energy Spicy Energy Illustrati ve Example Energy Cooling Energy Red Bull „Energy Energy Punch Flavoured Tea Drinks” Energy Exotic Energy Energy Energy Zero Lemonade Water Natural Bitters Fairtrade Energy Halal Sports Drinks Energy Cola Aqqua Plus Energy Fermented Beer + Cola & Malt True Tea Juices Nectars Beer + Lime 0.0% Beer 27 ACE-Drinks Smoothies Vitamin Water Source: Döhler Market Intelligence Individualisation & Personalisation From homogeneous to heterogeneous Products & Consumer Segments
THE MARKETS OF THE FUTURE WILL BE MUCH MORE DIFFERENTIATED – FRAGMENTATION AND INDIVIDUALISATION OF PRODUCTS DRIVE GROWTH
PAST FUTURE
Illustrative Tea & Coffee Example „Coffee” Flat White Flavoured Latte Espresso MhitMacchiato Caffe Crema Café Au Lait Blended Flavoured Coffee Frappuchino
Canned Coffee LttLatte Macchi hitato ClCaramel MhitMacchiato Ristretto Instant Coffee Cortado Espresso Chocolate- Filter Coffee Americano Café Latte Cappuccino Coffee with Milk Mocha Coffee Enhancers Decaf Iced Coffee Espresso Doppio Irish Coffee Espressino Cold Brew Coffee
28 Source: Döhler Market Intelligence
Individualisation & Personalisation
Summary & Key Findings
„ Do„ you offer products for individual consumer groups? “
Different Consumer Groups with Individual Needs & Millennials as a big and popular Consumer Group
More and more customised Product Solutions available
Limited Editions & Co-Licensing are often used to offer new & different Varieties
The Market ist more and more fragmented & classic Categories are mixed together
Globals as well as smaller Start-ups are following the
Individualisation29 Trend Source: Döhler Market Intelligence Convenience Market Development and Sub-Trends
New Product Introductions with Convenience Claims
+11%* 55,680
33,158
2010 2011 2012 2013 2014 2015
*CAGR 2010-2015
30 Source: Döhler Market Intelligence Convenience Fast paced lifestyles increase Need For Convenience
TODAY On-the-go mentality & busy lifestyles
CONSUMERS Need for convenient and delicious products
TABLE FOR ONE DEMAND High nutritional value, quality and healthiness fastest growing table party size
Young consumers are biggest fans of convenience:
Millennials snack twice as Location of on-the-go consumption often as any other generation depends on age: kiosks stylish food trucks environment
31 Source: Döhler Market Intelligence Convenience All Day round it’s Snack’O’Clock
Occasions
Snacks
Day- 6am 8 am 10 am Noon 2pm 4 pm 6pm 8pm 10pm 12pm time Breakfast Lunch Dinner
32 Source: Döhler Market Intelligence Convenience Conscious Indulggyence with Healthy Snacks
9 OUT OF 10 EXPANSION OF ADULTS SNACK EVERY DAY MID-MORNING SNACKS
AIM OF SNACKING:
70% personal treat/pleasure
LOW CALORIE SNACK VS. 60% treat body with beneficial nutritients HIGH PROTEIN BARS
50% on-the-go
33 Source: Döhler Sensory & Consumer Science (Multi Online Survey 2015) / Döhler Market Intelligence Convenience
Summary & Key Findings „ Which convenience aspect is most relevant for you and your markets? “
Busy lifestyles require convenient, to-go products
Convenience plays major role @home and out-of-home
Brands and retailers further grow their convenience portfolios supported by innovative to-go technologies
Easy-to-use, yet high in quality products for home use boom
Healthy snacks with high nutritional value are decisive in all occasions34 Source: Döhler Market Intelligence Digitalisation Market Development and Sub-Trends
New Product Introductions with Social Media Claims
21,796 +492%*
3
2010 2011 2012 2013 2014 2015
*CAGR 2010-2015
35 Source: Döhler Market Intelligence Digitalisation E-Commerce expp,ands into Food, E-Food taps into New Channels
KEYRising FACTS: significance of KEYTraditional FACTS: retailers & KEYSmall FACTS: start-up‘s delivery e-food iiinnovative online-only subbiiscription services F players
Japan Crate Try the world
E-Commerce Retail: $995 bn +51% until 2020
E-Food*: $82 bn Graze Gourmetbox +137% until 2020
36 Source: Döhler Market Intelligence *Sum Of Top 6 Countries Worldwide Digitalisation Internet of Things and Internet of Food simplify Consumer’ ssLives Lives
KITCHEN OF THE FUTURE: FITNESS FOCUSED Whirlpool’s smart SMART WATCH: kitchen learns a Blaze from Fitbit family's likes and routines so the environment and appliances can anticipate their unique needs and adapt to unforeseen changes
NEXT: INTERNET OF FOOD Track origin, freshness, safety of food eg. Connected Cow Customize shopping according to your diet eg. Amazon Specialty Section SUBSCRIPTIONS VIA SMART BUTTONS: Amazon Dash Button Otto Service Button 37 Source: Döhler Market Intelligence Digitalisation
Summary & Key Findings „ How do you react to the growing significance of e-commerce? “
New players and channels develop and prestigious manufacturers try to solve the e-commerce challenge
Consumers are more connected than ever and can easily integrate their diet habits into their daily routine
Personalized apps and platforms help them with that and there‘s is even more to come
Innovative concepts and start-ups stimulate the market…
…and social media keeps its strong influence 38 Source: Döhler Market Intelligence Multi-Sensory Experience
Smell! Feel!
Hear! Taste!
See! Enjoy!
39 Source: Döhler Market Intelligence Multi-Sensory Experience How yypou can live up to consumer exp ectations with all the senses
Appearance
perffifect fit Odour
Concept-/ Packaging-/ Brand-Impact
Taste
Mouthfeel Colour Impact perfect fit
Sound
40 Source: Döhler Market Intelligence Multi-Sensory Experience Examples
SUCCESSFUL PRODUCTS NEED TO DELIVER A GOOD MATCH BETWEEN MULTI-SENSORY EXPECTATIONS AND MULTI-SENSORY EXPERIENCES!
IDENTICAL FLAVOURS (ORANGE-FLAVOUR), DIFFERENT COLOURS DIFFERENT SHAPE, SAME TASTE
BEFORE
AFTER
Customers say it´s now more “sugary”
MISTAKES CAN CAUSE PRODUCT FAILS COLOUR PACKAGING TASTE
Removedfd from High number of Immediate return market after 1 year consumer claims to old formula after colour change 41 Source: Döhler Market Intelligence Successful Innovations are based on Consumer needs Enduringyg Key Trends but chang gging and rising Sub-Topics
42 Source: Döhler Market Intelligence Market Development Non-Alcoholic Beverages Global | Volume in Mio. Liters
CAGR CR 2016F 2000 2005 2010 2015 2016F 2020F 2015- vs. 2015 2020F Non-Alc. Beverages Total 368.267 461.786 573.800 673.859 697.210 834.504 3,5% 4,4%
Packaged Water 82.400 125.638 169.714 230.795 244.178 318.740 5,8% 6,7%
Carbonates 175.056 194.029 216.305 228.805 233.268 256.497 2,0% 2,3%
Still Drinks (0-24,9%) 22.703 33.818 53.530 66.680 68.532 83.927 2,8% 4,7%
Nectars (25-99,,)9%) 8.489 12.718 16.282 17.966 18.394 21.996 2,4% 4,1%
Juices (100%) 22.172 23.357 22.644 20.856 20.721 21.962 -0,6% 1,0%
Fruit Powders 14.449 16.514 19.593 19.299 19.312 20.165 0,1% 0,9%
Sh/Squash/Syrups 15.683 16.656 18.032 19.931 20.269 21.791 1,7% 1,8%
Iced/RTD Coffee Drinks 5.554 6.554 7.093 8.320 8.637 10.219 3,8% 4,2%
Iced/RTD Tea Drinks 13.739 19.967 33.587 37.249 38.529 46.119 3,4% 4,4%
Sports Drinks 6.572 9.028 10.562 12.459 12.938 15.785 3,8% 4,8%
Energy Drinks 1.451 3.507 6.459 11.498 12.431 17.303 8,1% 8,5%
ENERGY DRINKS IS THE STRONGEST GROWING CATEGORY WITHIN SOFT DRINKS. JUICES ARE STAGNATING. WATER & CARBONATES ARE THE LARGEST CATEGORIES. 43 Source: Canadean / Döhler Market Intelligence New Introductions in Non-Alcoholic Beverages Global | HOT in 2015 |Top| Top 10 Claims
TOOCP CLAIM S TOP 5* GROWING NPI 2015 Low/No/Red. Ethical - Environmentallyygy Friendly Package 6.718 Transfat No Additives/Preservatives 5.537 Weight & Muscle Gain Low/No/Reduced Sugar 3.481 High Low/ No/ Reduced Alle rge n 2.994 Satiety Vegan Gluten-Free 2.820 Social Media No Animal 2.411 Ingredients Low/No/Reduced Calorie 2.033
Functional 1.995 TOP 3* Organic 1.757 DECLINING
Kosher 1.751 Event Merchandising Cobranded Naturalness Individualisation Digitalization Female
Health Convenience
44 Source: GNPD / Döhler Market Intelligence *Most Dynamic Claims – min. 25 New Product entries in 2015 New Introductions in Non-Alcoholic Beverages Global | HOT in 2015 |Top| Top 15 Flavours*
STRONGEST FLAVOURS STRONGEST GROWTH NPI 2015 CR NPI 2015 CR Orange 2.030 +12% Chia/Chia Seeds 42 +++ Apple 1.955 +13% Turmeric 42 +++ Lemon 1.609 +17% Coconut Water 258 +258% Mango 990 +20% Ginger Beer 26 +189% Peach 795 +20% Black Cherry 25 +150% Strawberry 759 +12% Milk 93 +138% Pineapple 732 +15% Kombucha 28 +133% Cola 698 +15% Ginger Ale 37 +131% Lime 630 +14% Beetroot 153 +128% Grape 554 +8% Celery 63 +125% Raspberry 449 +8% Cucumber 129 +122% Chocolate 447 +34% Cashew 26 +117% Pomegranate 417 +15% Aronia 47 +114% Ginger 397 +40% SiSpinach 96 +109% Coconut 371 -2% Basil 27 +108%
VEGSGETABLES AND HERBALS/TEA ARE DOGOMINATING THE GOGROWIN GFLAVOSOURS. GINGER IS GETTING MAINSTREAM WITHIN NON-ALCOHOLIC BEVERAGES.
45 Source: GNPD / Döhler Market Intelligence *Most Dynamic Flavours – min. 25 New Product entries in 2015 Global Flavour Trends in Non-Alcoholic Beverages Selected Flavours ((gSingle Flavour/Flavour Combinations) | 2015 Number of NPI‘s Orange 2.100 Apple Lemon Mango Peach Strawberry Pineapple Cola Dominating Grape Lime Raspberry Chocolate Flavours Pomegranate
Unspecified Middle Trend Coconut Water Segment Flavours
Niche Flavours (to be observ ed)
Chia/Chia Seeds Lettuce Quinoa CR 2015 Avg. Changing. >200% vs. 2014 46 Rate Total: 4% Source: GNPD / Döhler Market Intelligence Global Beverage Trends & Innovation
47 Agenda
Global Beverage Trends & Innovation
Raw Materials – Demand & Supply Challenges
Döhler’ sIntegratedSd Sol utions
48 Demand & Supply Challenges The Macro Picture
World population growth
1950 1975 2000 2020 2050 2.5bn 4.1bn 6.1bn 7.6bn 9.2bn
Political instability
49 Global Beverage Trends & Innovation The Market Factors +1.2% +45.3% -0.5% +180.9% 3,627 18,051 2000 2000 11,939 2000 14,070 12,133 2020 2020 Eastern Europe Western Europe 17,809 Asia Pacific 2020 Africa & Middle East North America 13,547 +74.2% 2000 81,025 2020 Latin America 2,871 2000 10,967 +80.6% 2020
4,253 2000
16,195 200020 % Since CONSUPTION GROWTH : SA-AFRICA-MIDDLE EAST AND ASIA 2010
50 Source: Canadean / Döhler Market Research Global Beverage Trends & Innovation Industry Structures are determined by Raws
Milk Water Fruits & Cereals Tea & Coffee VVegetegeta blebles
DAIRY WATER SOFT- TEA DRINK JUICE MALT DRINKS COFFEE
51 Fruits & Vegetables Ingredients Business is Global
52 Procurement of Raw Material World wide scarity caused by following factors
Poor grove care (low prices paid to farmers)
Adverse weather conditions (hurricanes, freezes, droughts)
All kind of diseases (Citrus Canker, C.V .C , Greening)
Reduced acreage caused by urbanization
Lack of labour
Farmers shifting to other more lucrative agro ppgroducts: sugar cane => ethanol
An increasing demand from emerging markets
53 16-10-09 / 53 Fruits & Vegetables Ingredients The Climate Challenge
Challenging factors
global warming frost hurricanes tsunamis drought flood-rain cycles - planting to harvest
54 Source: Döhler Market Research Fruits & Vegetables Ingredients The Allocation Challenge
Challenging factors
limited land for agriculture fresh fruit vs. processed political influence sustainable cultivation population growth alternative energies
THE FARMERS REVENUE !!
55 Source: Döhler Market Research Fruits & Vegetables Ingredients The Volatility Challenge
Challenging factors
currency price volatility Insecurity of supply raw material speculations labor costs energy costs Apple - Low acid
2.500
time to buy 2.000
1.500
USD fast decisions EUR 1.000 adulteration 500
0 99 00 01 02 03 04 05 06 07 08 09 10 11
56 Source: Döhler Market Research Fruits & Vegetables Ingredients The Trade & Regulatory Challenge
Challenging factors
production transparency clean labeling Import duties taxes bans & restrictions new test standards Legislation
57 Source: Döhler Market Research Fruits & Vegetables Ingredients Supply & Demand
Volatility on price and availability continues So far mainly supply driven!
58 The Juice Supply Chain Demand Issues
. GLOBAL DEMOGRAPHICS . PER CAPITA CONSUMPTION . B2C APPLICATIONS . NUTRITION . PRODUCT SENSORY . CONSUMER PRICE . PRIVATE LABEL & BRANDED . LEGISLATION . CONSUMER TRENDS . THE CALORIES . THE ALTERNATIVE BEVERAGES
59 The Juice Supply Chain Supply Issues
. CROPS . SUSTAINABILITY . FARMER’S ECONOMICS . CLIMATE . WATER . DISEASES . PESTICIDE RESIDUES . GMO . FRUIT & VEGETABLE ALLOCATION . WORLD TRADE . LOGISTICS . DUTIES AND LEVIES . SUBSIDIES . POLITICAL INSTABILITIES / BOYCOTS . EXCHANGE RATES . RAW MATERIAL PRICE VOLATILITY
60 Agenda
Global Beverage Trends & Innovation
Raw Materials – Demand & Supply Challenges
Döhler’ sIntegratedSd Sol utions
61 Every day millions of people around the world enjoy true added value created by Döhler.
62 Döhler is a global producer, marketer and provider of NlNatural IIdingredients, Ingredient Systems and Integrated Solutions for the food and beverage industry. over
Döhler is a global producer,4,500 500 dedicated employees R&D experts marketer and provider of over NlNatural IIdingredients, Ingredient Systems customers in more than 700,000 4,000 andMT Integ of productsrated Solutions 130 countries different raw materials for the food andover beverage industry. 10,000 applications in the market Why Döhler ii & di best specialities access tothe Reliable direct commo di of thebestraw materials supplier most important e Nt N i o t i es a t ur processing and vegetable w integration through vertical Excellent quality e i ihi i f t h own s o f ru i t ur
process fruit &vegetable know-how in Decades of i n g assurance and quality mater continuous raw through Food safety ili i l a l ana l ys i s
Integrated Solutions Food & Beverage Industry
Global Raw Technology Our Products Product Material Sourcing (B2B) Applications (B2C)
Products
Services & Solutions
WE BRING IDEAS TO LIFE.
Innovation Supply Chain Quality + Food Technical Services Services Safety Solutions
66 Thank you very much for your attention.
67 Notice:
Although the utmost care has been taken to prepare this material as accurately as possible, Döhler does not guarantee the accuracy, timeliness, completeness or merchantability for any purpose of any information contained in this document . The information contained herein is for informational purposes only and is subject to change without notice. © Döhler
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