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Download 2021 Sponsorship Packet INDEX Orange County’s Original Oktoberfest ..................................................................................................................... 2 About Old World Huntington Beach ....................................................................................................................... 3 Old World Facts & Figures ....................................................................................................................................... 4 Oktoberfest Data ...................................................................................................................................................5-6 Website Data ............................................................................................................................................................ 7 Social Media & Email Data ...................................................................................................................................8-9 About Huntington Beach ..................................................................................................................................10-13 About Orange County ......................................................................................................................................14-17 Become a Sponsor .................................................................................................................................................. 18 ...........................................................................................................................19-23 Sponsorship Form .................................................................................................................................................. 24 Page 1 ORANGE COUNTY’S ORIGINAL OKTOBERFEST OLD WORLD HUNTINGTON BEACH Old World Huntington Beach has been hosting Orange County’s Largest Oktoberfest Party since 1977! It has become synonymous with Oktoberfest. Over the years thousands have enjoyed the great sounds of authentic Oom- Wednesday through Sunday every September and October to participate in the festivities, drink the German beers and Jaegermeister served by beautiful shot girls, eat pretzels, brats, and strudel. Sundays are Kinderfest and Wiener Dog Races, where the whole family can enjoy a tradition that originated in Munich in 1810. German food (voted “Best Bratwurst” in California by Hell’s Kitchen), imported German beers, actual German bands straight from Germany, an army of Beautiful Shot Girls, and other festivities, competitions, games and so 44 If you want to be a part of an authentic Oktoberfest celebration at an exact replica of a German Village, there is no better place to partner with than Old World Huntington Beach. Page 2 ABOUT OLD WORLD HUNTINGTON BEACH Old World Village was built by Josef Bischof, a German developer who came to the United States in 1952 and dreamed of bringing with him a piece of his homeland to share. He and his family built 50 homes above 50 shops in the traditional Bavarian style in Hunting Beach. ey imported lanterns to light the way along the cobble stone streets, left space on the building’s walls for 70 vibrant murals, depicting scenes from 18 European countries. ey built a church for worship, a hall for gatherings and receptions, a restaurant, and a market. Opened to the public in 1978, today his children Bernie Bischof and Cyndie Kasko, along with their children, continue to operate the family business and keep family traditions alive for others to experience and enjoy. Old World Huntington Beach oers unique European dining, shopping, entertainment and special events to South- ern California locals and tourists alike. While best known for its epic Oktoberfest Celebrations, Old World is also home to an award-winning German Biergarten Restaurant, Bar and European Market, Bakery and German Deli, oering freshly-baked breads, cakes and the best sausages in California. Live Music Series includes concerts every Wednesday through Sunday. At the Biergarten at Old World and Euro Market, German Deli and Bakery, open year ‘round, the aroma of freshly baked rolls, bread and European pastries ll the air. On the menu, you’ll nd German specialties such as sauerkraut, bratwurst, sauerbraten, pork shank, potato pancakes, rouladen, red cabbage and the real Wienerschnitzel. And of course, apple strudel. Old World hosts special events every week, including Live Music Concert Series every Wednesday through Sunday, Plum Festival, German Heritage Day, holiday brunches, car shows, Christmas markets, and more. All of the charm of Munich, Germany without leaving Southern California. Old World Huntington Beach is located at 7561 Center Avenue in Huntington Beach. For public information, please visit www.OldWorldHB.com Page 3 OLD WORLD HUNTINGTON BEACH FACTS & FIGURES Biergarten at Old World Biergarten at Old World has been serving up authentic, award-winning German cuisine for more than 44 years. Our smoked IPA bratwurst, smoked arrogant beer brat with cheese, and pork shank have earned accolades and awards through the years and are complimented with our fresh-baked German breads and full line of imported German beers on tap. Our food, ambiance and fresh authenticity make Biergarten at Old World an Orange County favorite amongst locals and tourists alike. Join us for lunch or dinner today! Kommen hungry! Annual customers served: 41,000 GermanDeli.com Market & Bakery GermanDeli.com Market & Bakery features products imported from Europe, featuring hard to nd foods with well-known brands that people have come to know and love. Browse the aisles lled with a wide selection of wines, beers, condiments, jams, chocolates, candies, snacks and other sundries. e German Deli makes some of the best sandwiches in town. With a great selection of charcuterie board, meats and cheeses, served on fresh-baked bread from their own German Bakery, people love the selection. e German Bakery bakes delicious, fresh and authentic German breads, pretzels, rolls and cakes daily. e cakes and European pastries are baked in a traditional European style, following practices, styles and avors that have been passed down from old family recipes. Annual customers served: 20,000 Old World Events Old World Huntington Beach holds numerous events annually including traditional holiday buets for anksgiving, Easter, Mother’s Day, Father’s Day along with signature events such as German Heritage Day, German Carnival, Plum Festival, Winter Festival, Celebration of Christmas, and more. And, we cannot forget the “world famous” Dachshund Wiener Dog Races that are held monthly (weekly during Oktoberfest.) Annual Events 30 Average Annual Attendance 15,000 Page 4 OKTOBERFEST DATA Old World Oktoberfest Attendance (5 Year) 56,000 54,000 52,000 50,000 48,000 46,000 44,000 COVID 2016 2017 2018 2019 2020 Page 5 OKTOBERFEST DATA Page 6 WEBSITE DATA Page 7 SOCIAL MEDIA OVERVIEW Old World Huntington Beach utilizes social media to market its products, services, events to communicate to our followers on a daily, weekly and monthly basis. It is a valuable tool for direct marketing, public relations, and communication to our demographics not only locally, but regionally, nationally and internationally. Our social media platforms have had a large impact on our individual business oerings and our event attendance. We continue to grow our following and reach, enabling potential sponsors and partners to reach a segment of their audience. Facebook: Likes: 20,655 Followers: 20,656 Check Ins: 59,980 Post Reach: 132,063/month Stories Reach: 21,987/month Posts: 7 per week Instagram: Followers: 12,054 Reach: 70,000/month Posts: 7 per week YouTube: Subscribers: 481 Reach: 600,000 Yelp: Reviews: 576 Rating: 4 out of 5 Emails: Subscribers: 9,000+ Emails: 2-3 per week Page 8 FACEBOOK DATA Aggregated demographic data about the people who like our Page based on the age and gender information they provided in their user proles. This number is an estimate. Post Reach The number of people who saw any of your posts at least once. This metric is estimated. Page 9 ABOUT HUNTINGTON BEACH Los Angeles and 90 miles north of San Diego. Named for railroad magnate Henry Huntington who orchestrated its development, the city is now an epicenter of activity and entertainment with wide, sandy beaches. and beach towels. housing, an excellent educational system, boat marinas, numerous parks, and exemplary health care. HUNTINGTON BEACH, CA MEDIAN AGE 41.8 40.6 43.1 Page 10 ABOUT HUNTINGTON BEACH Page 11 ABOUT HUNTINGTON BEACH Page 12 ABOUT HUNTINGTON BEACH Page 13 ABOUT ORANGE COUNTY Orange County, California offers the ultimate Southern California lifestyle. Casual sophistication, pristine beaches, legendary theme parks and endless options for fun in the sun or cultural exploration. With sun-soaked days and star- filled nights, THE OC is the real California dream. Orange County’s 3 million residents enjoy a nearly perfect climate which provides the perfect playground with abundant opportunities for activities. Orange County boasts a thriving business economy and a well-educated work force. A highly concentrated urbanite base equally split between male and females, a medium age of 35 with an average income of over $63,000.00 Orange County offers plenty of marketing opportunities for a savvy business. Page 14 ABOUT ORANGE COUNTY Page 15 Page 15 ABOUT ORANGE COUNTY Page 16 ABOUT ORANGE COUNTY Page 17 BECOME AN OKTOBERFEST SPONSOR TODAY Old World Huntington Beach invites you to become part of this more than 44-year
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