INDEX

Orange County’s Original ...... 2 About Old World Huntington Beach ...... 3 Old World Facts & Figures ...... 4 Oktoberfest Data ...... 5-6 Website Data ...... 7 Social Media & Email Data ...... 8-9 About Huntington Beach ...... 10-13 About Orange County ...... 14-17 Become a Sponsor ...... 18 ...... 19-23 Sponsorship Form ...... 24

Page 1 ORANGE COUNTY’S ORIGINAL OKTOBERFEST OLD WORLD HUNTINGTON BEACH

Old World Huntington Beach has been hosting Orange County’s Largest Oktoberfest Party since 1977! It has become synonymous with Oktoberfest. Over the years thousands have enjoyed the great sounds of authentic Oom-

Wednesday through Sunday every and to participate in the festivities, drink the German beers and Jaegermeister served by beautiful shot girls, eat pretzels, brats, and strudel. Sundays are Kinderfest and Wiener Dog Races, where the whole family can enjoy a tradition that originated in in 1810.

German food (voted “Best Bratwurst” in California by Hell’s Kitchen), imported German beers, actual German bands straight from Germany, an army of Beautiful Shot Girls, and other festivities, competitions, games and so 44

If you want to be a part of an authentic Oktoberfest celebration at an exact replica of a German Village, there is no better place to partner with than Old World Huntington Beach.

Page 2 ABOUT OLD WORLD HUNTINGTON BEACH

Old World Village was built by Josef Bischof, a German developer who came to the United States in 1952 and dreamed of bringing with him a piece of his homeland to share. He and his family built 50 homes above 50 shops in the traditional Bavarian style in Hunting Beach. ey imported lanterns to light the way along the cobble stone streets, left space on the building’s walls for 70 vibrant murals, depicting scenes from 18 European countries. ey built a church for worship, a hall for gatherings and receptions, a restaurant, and a market. Opened to the public in 1978, today his children Bernie Bischof and Cyndie Kasko, along with their children, continue to operate the family business and keep family traditions alive for others to experience and enjoy.

Old World Huntington Beach oers unique European dining, shopping, entertainment and special events to South- ern California locals and tourists alike. While best known for its epic Oktoberfest Celebrations, Old World is also home to an award-winning German Biergarten Restaurant, Bar and European Market, Bakery and German Deli, oering freshly-baked breads, cakes and the best sausages in California. Live Music Series includes concerts every Wednesday through Sunday.

At the Biergarten at Old World and Euro Market, German Deli and Bakery, open year ‘round, the aroma of freshly baked rolls, bread and European pastries ll the air. On the menu, you’ll nd German specialties such as sauerkraut, bratwurst, sauerbraten, pork shank, potato pancakes, rouladen, red cabbage and the real Wienerschnitzel. And of course, apple strudel.

Old World hosts special events every week, including Live Music Concert Series every Wednesday through Sunday, Plum Festival, German Heritage Day, holiday brunches, car shows, markets, and more.

All of the charm of Munich, Germany without leaving Southern California. Old World Huntington Beach is located at 7561 Center Avenue in Huntington Beach. For public information, please visit www.OldWorldHB.com

Page 3 OLD WORLD HUNTINGTON BEACH FACTS & FIGURES

Biergarten at Old World Biergarten at Old World has been serving up authentic, award-winning German cuisine for more than 44 years. Our smoked IPA bratwurst, smoked arrogant beer brat with cheese, and pork shank have earned accolades and awards through the years and are complimented with our fresh-baked German breads and full line of imported German beers on tap. Our food, ambiance and fresh authenticity make Biergarten at Old World an Orange County favorite amongst locals and tourists alike. Join us for lunch or dinner today! Kommen hungry! Annual customers served: 41,000

GermanDeli.com Market & Bakery GermanDeli.com Market & Bakery features products imported from Europe, featuring hard to nd foods with well-known brands that people have come to know and love. Browse the aisles lled with a wide selection of wines, beers, condiments, jams, chocolates, candies, snacks and other sundries.

e German Deli makes some of the best sandwiches in town. With a great selection of charcuterie board, meats and cheeses, served on fresh-baked bread from their own German Bakery, people love the selection.

e German Bakery bakes delicious, fresh and authentic German breads, pretzels, rolls and cakes daily. e cakes and European pastries are baked in a traditional European style, following practices, styles and avors that have been passed down from old family recipes. Annual customers served: 20,000

Old World Events Old World Huntington Beach holds numerous events annually including traditional holiday buets for anksgiving, , Mother’s Day, Father’s Day along with signature events such as German Heritage Day, German , Plum Festival, Winter Festival, Celebration of Christmas, and more. And, we cannot forget the “world famous” Dachshund Wiener Dog Races that are held monthly (weekly during Oktoberfest.)

Annual Events 30 Average Annual Attendance 15,000

Page 4 OKTOBERFEST DATA

Old World Oktoberfest Attendance (5 Year) 56,000

54,000

52,000

50,000

48,000

46,000

44,000 COVID 2016 2017 2018 2019 2020

Page 5 OKTOBERFEST DATA

Page 6 WEBSITE DATA

Page 7 SOCIAL MEDIA OVERVIEW Old World Huntington Beach utilizes social media to market its products, services, events to communicate to our followers on a daily, weekly and monthly basis. It is a valuable tool for direct marketing, public relations, and communication to our demographics not only locally, but regionally, nationally and internationally. Our social media platforms have had a large impact on our individual business o erings and our event attendance. We continue to grow our following and reach, enabling potential sponsors and partners to reach a segment of their audience.

Facebook: Likes: 20,655 Followers: 20,656 Check Ins: 59,980 Post Reach: 132,063/month Stories Reach: 21,987/month Posts: 7 per week

Instagram: Followers: 12,054 Reach: 70,000/month Posts: 7 per week

YouTube: Subscribers: 481 Reach: 600,000

Yelp: Reviews: 576 Rating: 4 out of 5

Emails: Subscribers: 9,000+ Emails: 2-3 per week

Page 8 FACEBOOK DATA Aggregated demographic data about the people who like our Page based on the age and gender information they provided in their user pro les. This number is an estimate.

Post Reach The number of people who saw any of your posts at least once. This metric is estimated.

Page 9 ABOUT HUNTINGTON BEACH

Los Angeles and 90 miles north of . Named for railroad magnate Henry Huntington who orchestrated its development, the city is now an epicenter of activity and entertainment with wide, sandy beaches.

and beach towels.

housing, an excellent educational system, boat marinas, numerous parks, and exemplary health care.

HUNTINGTON BEACH, CA MEDIAN AGE 41.8 40.6 43.1

Page 10 ABOUT HUNTINGTON BEACH

Page 11 ABOUT HUNTINGTON BEACH

Page 12 ABOUT HUNTINGTON BEACH

Page 13 ABOUT ORANGE COUNTY

Orange County, California offers the ultimate Southern California lifestyle. Casual sophistication, pristine beaches, legendary theme parks and endless options for fun in the sun or cultural exploration. With sun-soaked days and star- filled nights, THE OC is the real California dream.

Orange County’s 3 million residents enjoy a nearly perfect climate which provides the perfect playground with abundant opportunities for activities. Orange County boasts a thriving business economy and a well-educated work force. A highly concentrated urbanite base equally split between male and females, a medium age of 35 with an average income of over $63,000.00 Orange County offers plenty of marketing opportunities for a savvy business.

Page 14 ABOUT ORANGE COUNTY

Page 15 Page 15 ABOUT ORANGE COUNTY

Page 16 ABOUT ORANGE COUNTY

Page 17 BECOME AN OKTOBERFEST SPONSOR TODAY

Old World Huntington Beach invites you to become part of this more than 44-year tradition and be a sponsor of Orange County’s Original Oktoberfest. is unique and valuable opportunity allows for your company, your brand, your sta, employees and customers to be a part of this community celebration. is two-month celebration will begin Sunday, September 19, 2021 and continue every Wednesday, ursday, Friday, Saturday and Sunday through October 31, 2021.

As a sponsor, your organization has the opportunity to not only be a part of this popular Orange County community event, but to reach an extensive and receptive audience. rough special events and festivals like this we encourage community involvement and provide your message of generosity, value and commitment.

Bene ts of Sponsorship

• Reach an audience of up to 50,000 with wide demographic of consumers • Demonstrate community leadership and positive outreach • Connect with and engage consumers

Please consider becoming a sponsor by lling out the enclosed ORANGE COUNTY’S ORIGINAL OKTOBERFEST SPONSORSHIP COMMITMENT FORM, or contact Cyndie Kasko or Brooklyn Sotelo at at 714-895-8020 or by email at [email protected] for more information and opportunities.

Page 18 Level One – Exclusive Orange County Oktoberfest 2021 Sponsor

Contribution of $20,000 (Value $15,650) Only 1 Available - Exclusive Orange County Oktoberfest 2021 Sponsor

Recognition as o cial sponsor of the “Orange County’s Original Oktoberfest 2021” on all marketing materials to include: • • Stage mention up to 4,000 nightly attendees • Company logo on one 25’ banner on Main Street, Huntington Beach • Company logo 10 pennant banners around Huntington Beach City • Company logo prominently featured on all event banner • Company logo/hyperlink on social media platforms o Facebook reaching over 20,600 followers o Instagram reaching over 12,000 followers • Company logo/hyperlink on email blast distributed to over 14,000 subscribers/members • Company logo/hyperlink on website over 50,000-plus visitors per month (www.OktoberfestHB.com) • • Company logo at the base of our state-of-the-art photo booth • Company mention on all media releases and media coverage • Booth or vehicle on site to promote company • • Shot/Promo girls meet and greet at your location • Social media posts each month (Aug., Sept., Oct.) via Facebook, Instagram, with your social media handle • 500 FREE regular admission tickets good for any night during Oktoberfest 2021 (value $7,500) • 100 FREE food vouchers (Choice of brat or chicken with 2 sides) (Value $1,500) • FREE VIP Reserved Table for every day/night (Value $6,650) Page 19 LEVEL TWO - EXCLUSIVE KINDERFEST SPONSOR

Contribution of $15,000 (value $10,350) Only 1 Available - Presenting Kinderfest Sponsor

Recognition as sponsor of the “Orange County’s Original Oktoberfest 2021” Wiener Dog Races on selected marketing materials to include: • Company logo on our 25’ banner on Main Street, Huntington Beach • Prominently featured on banners in and around 9 Sunday Kinderfests • Race mention to thousands of attendees • • • Company booth (10’ x 10’) every Sunday • Logo featured around race track • Company logo prominently featured on banners • Company logo/hyperlink on social media platforms o Facebook reaching over 20,600 followers o Instagram reaching over 12,000 followers • Company logo/hyperlink on email blast distributed to over 14,000 subscribers/members • Company logo/hyperlink on website over 50,000-plus visitors per month (OktoberfestHB.com) • Company mention on all media releases and media coverage • 500 FREE regular admission tickets good for any day or night during Oktoberfest 2021 (Value $7,500) • 100 FREE food vouchers (Choice of brat or chicken with 2 sides) (Value $1,500) • One VIP Table for 10 people at all Kinderfests (9 total) (Value $1,350)

Page 20 LEVEL THREE - EXCLUSIVE STAGE & INDOOR SPONSOR

Contribution of $10,000 (value $5,100) Only 1 Available - Exclusive Stage & Indoor Sponsor

Recognition as sponsor of the “Orange County’s Original Oktoberfest 2021” stage on selected marketing materials to include:

• • Stage mention to up to 5,000 nightly attendees • Company logo 10 pennant banners around HB City • Company logo/hyperlink on social media platforms o Facebook reaching over 20,600 followers o Instagram reaching over 12,000 followers • Company logo/hyperlink on email blast distributed to over 14,000 subscribers/members • Company logo/hyperlink on website over 50,000-plus visitors per month (OktoberfestHB.com) • • Company mention on all media releases and media coverage • 200 FREE regular admission tickets good for any night during Oktoberfest 2021 (Value $3,000) • 50 FREE food vouchers (Choice of brat or chicken with 2 sides) (Value $900) • FREE VIP Reserved Table (8 total - 1 per week) (Value $1,200)

Page 21 LEVEL FOUR - EXCLUSIVE BEER GARDEN SPONSOR

Contribution of $5,000 (value $5,100) Only 1 Available - Exclusive Beer Garden Sponsor

Recognition as sponsor of the “Orange County’s Original Oktoberfest 2021” Beer Garden on selected marketing materials to include:

• Stage mention up to 5,000 nightly attendees • Company logo prominently featured in and around Beer Garden • Company logo/hyperlink on social media platforms o Facebook reaching over 20,600 followers o Instagram reaching over 12,000 followers • Company logo/hyperlink on email blast distributed to over 14,000 subscribers/members • Company logo/hyperlink on website over 50,000-plus visitors per month (OktoberfestHB.com) • • Company mention on all media releases and media coverage • 100 FREE regular admission tickets good for any night during Oktoberfest 2021 (Value $1,500) • 25 FREE food vouchers (Choice of brat or chicken with 2 sides) (Value $450) • FREE VIP Reserved Table (8 total - 1 per week) (Value $1,200)

Page 22 LEVEL FIVE - HANG A BANNER AT OKTOBERFEST

Contribution of $1,000 (value $990)

Hang your banner in our Orange County Original Oktoberfest 2021 • Free company literature distribution on our partner table • Your logo placed on our partner page on our website (OktoberfestHB.com) • 50 FREE regular admission tickets good for any night during Oktoberfest (Value $750) • 15 FREE food vouchers (Choice of brat or chicken with 2 sides) (Value $240) LEVEL SIX - YOUR LOGO ON OUR PARTNER PAGE

Contribution of $500 (value $535)

Have your logo featured with a direct link to your website on our website (OktoberfestHB.com) • Your logo placed on our partner page on our website • 25 FREE regular admission tickets good for any night during Oktoberfest (Value $375) • 10 FREE food vouchers (Choice of brat or chicken with 2 sides) (Value $160) Page 23 OKTOBERFEST 2021 AT OLD WORLD HB SPONSORSHIP COMMITMENT FORM Please complete this Sponsorship Commitment Form and submit in person or email to [email protected]. If the required information is not received completed and by deadline, it may not be included in signage or printed material. All payments, artwork, logos, and necessary recognition information must be received by August 15, 2021.

SELECT YOUR SPONSORSHIP LEVEL ______Level One - Exclusive Oktoberfest 2021 Sponsor $20,000 ______Level Two- Exclusive Kinderfest Sponsor $15,000 ______Level ree- Exclusive Stage & Indoor Sponsor $10,000 ______Level Four - Exclusive Beer Garden Sponsor $ 5,000 ______Level Five - Hang a Banner at Oktoberfest $ 1,000 ______Level Six - Your Logo on Partner Page $ 500

Company Name ______

Contact Name & Title ______

Address ______

City ______State ____ Zip______

Email ______Phone ______

Social Media Handles: Facebook: ______Instagram: ______Twitter: ______

Signature ______

PAYMENT TERMS

Credit Card Type Visa ______MasterCard ______Amex _____ Discover ____

Card # ______Exp. Date ______CSV ______

Billing Address ______

City ______State______Zip______

CHECK Please make checks payable to Old World German Crusaders.

SEND FORM & PAYMENT TO: Old World German Restaurant Attn: Oktoberfest Sponsorship 7561 Center Ave. #49 Huntington Beach, CA 92647 Tax ID 95-3793561 \ C-1130076

THANK YOU FOR YOUR SUPPORT! Page 24 JOIN US THIS OKTOBERFEST!

Please send your tax-deductible donation to: Old World German Crusaders 7561 Center Ave. #49 Huntington Beach, CA 92647 (714) 895-8020 For more information www.OktoberfestHB.com Tax ID 95-3793561 C-1130076 Page 25