LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 1 LYRIC THEATER — OVERVIEW

OVERVIEW

The Lyric is a fully comprehensive arts facility dedicated to providing a

platform for emerging artists and supporting city-wide philanthropic

missions.

A small and mighty venue who’s vision extends beyond its walls, an

institution founded on moralistic principles while providing evenings of

finely-crafted entertainment. The Lyric includes an art gallery/lobby,

blackbox theater, and a large VIP greenroom.

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 2 LYRIC THEATER — HISTORY

HISTORY

The Lyric has a long standing influence in the education of Los

Angeles youth and continues to be a leading force in the cultural

renaissance of the city.

Over the past six years, the Lyric has accomplished providing a stage

worthy of legend Allen Toussaint and rising hip-hop star Anderson

Pack while simultaneously supporting The High School of

the Arts, The Los Angeles Drama Club, and the Kennedy Foundation.

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 3 LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 4 LYRIC THEATER — FLOORPLAN MUSIC FLOORPLAN

Total Occupants: 318 — Total Seats: 0

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 5 PAST MUSIC PROGRAMMING

The Lyric has gained experience producing and promoting concerts and events of

all formats. Since branching out into the live music scene, The Lyric has developed a

reputation for cultivating new talent. As a uniquely creative performance space, The Lyric

has become a favorite spot for local artists and VIPs both as performers and patrons.

PAST ARTISTS INCLUDE

Anderson Paak, BRAIDS, Dam-, G Eazy, George Maple, Grimes, Hayley Kiyoko, Hidden Charms

KING, LANY, Lissie, Little Simz, Lizzo, Moses Sumney, Nick Hakim, PHASES, RKCB, RL Grime

Syd (Internet), Taylor Bennett, Tei Shi, Troye Sivan, Willow Smith

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 6 LYRIC THEATER — FLOORPLAN COMEDY FLOORPLAN

Total Occupants: 176 — Total Seats: 128

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 7 PAST COMEDY PROGRAMMING

The Lyric has also become the home of the monthly “Super Secret Comedy Show,” which

has been gaining recognization as one of LA’s best kept secrets. These events showcase

some of the nation’s funniest touring headliners in addition to rising talent – bringing

together some of comedy’s biggest names in an intimate setting.

PAST COMEDIC ACTS INCLUDE

Ali Wong, Andy Kindler, Anthony Jeselnik, Bill Burr, Bryan Callen, Damon Wayans, Dane Cook

Demetri Martin, Flula, Guy Branum, Iliza Schlesinger, Jerrod Carmichael, Jim Jefferies, Marc Maron

Maria Bamford, Maz Jobrani, Pete Holmes, Reggie Watts, Sarah Silverman, Todd Glass, Trevor Noah

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 8 LYRIC THEATER — PROGRAMMING

Our inaugural season will highlight past artists (G-Eazy, Anderson

Paak, Troye Sivan, etc.) while featuring new artists such as:

Grizzly Bear, Kali Uchis, Jorja Smith, Tyler the Creator, HAIM, Sza, Daniel FUTURE PROGRAMMING Caesar, Jacob Collier, Jon Baptiste, Rex Orange County, Miguel, Halsey, NoMbe, The XX

The Lyric takes pride in supporting up and coming artists of independent

roots of all shapes, sizes, color or creed. This grassroots organization

has long-standing relationships with high-profile booking labels/ Our future comedy programming will evolve with the scene and

agencies such as Goldenvoice, LiveNation, Universal Music, CAA, ICM, continue to develop young comedians and build shows similar to the

DME, Paradigm, and Billions. Goddamn Comedy Jam and The Super Secret Comedy Show. Future

comedic performances include:

Amy Schumer, Michelle Wolf, Amy Poehler, Jermaine Fowler, Kevin Hart,

Pete Davidson, Patton Oswalt

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 9 LYRIC THEATER — RETNA

THE NEW FACADE

RETNA (born Marquis Lewis) is a contemporary artist, primarily

recognized for his graffiti art.

He was born and raised in Los Angeles, and started his career in the

early 1990s. He developed a distinctive script which is derived from

Blackletter, Egyptian Hieroglyphics, Arabic and Hebrew calligraphy – as

well as more traditional types of street-based graffiti.

In addition to exhibiting at institutions and galleries in Los Angeles,

Miami, London, New York and Hong Kong, RETNA has done advertising

for brands such as Louis Vuitton and Nike. His iconic artwork now adorns

the front wall of The Lyric.

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 10 LYRIC THEATER — PARTNERSHIPS

PAST PARTNERSHIPS

We’ve presented shows with legendary companies and tastemakers

like Calvin Klein, Tinder, The Hundreds, Volcom, Pabst Blue Ribbon,

Red Bull, 4AD, IVSEYE, Daceism, and Prismatics, to name a few.

The Lyric partnered with neighboring design gallery, Voila! Creative

Studio, to create a unique immersive experience. Each room at the

Lyric was redecorated with high-end furnishings and art installations

and private events were curated with Voila!’s signature whimsical stye.

The lobby was covered from floor to ceiling in astroturf and the lounge

was decorated with purple velvet chairs, leather tufted couches and

ornate light fixtures.

Voila! Creative Studio was advertised on all Lyric publications and social

media resulting in a successful partnership for over two years.

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 11 LYRIC THEATER — DEMOGRAPHIC

DEMOGRAPHIC

ANNUAL INCOME RANGE: 10% - $250,000+ Annual Salary / 15% - $150-250k Annual Salary / 25% - $75-150k Annual Salary / 50% - $50-75k Annual Salary

AGE GROUP RANGE: 25% 45-60+ / 45% 30-45 / 30% 21-30

GENDER: 49% Male / 51% Female

EDUCATION: 75% College Graduates / 15% Some College 8% High School / 2% Other

ETHNICITY: 30% White / 25 % African American / 25% Hispanic 20% Asian / 10% Other

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 12 LYRIC THEATER — OUTREACH

OUTREACH

• Post advertisements for the event on our homepage and our partner’s websites, a combine average of 8,000 hits a week

• Send out announcements / promo material to our mailing lists, a combined 11,000+ contacts targeted at both LA-natives and the premiere Art/Design/European community in Los Angeles

• Promote on to our combined 9,000+ followers

• Post flyer with your logo on our main Facebook page as well as our partners’ pages

• Our weekly Facebook page reach is 5,000+ impressions

• Combined partners’ weekly reach is 10,000+ impressions

• Send invitations via Facebook to our combined 5,000+ friends

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 13 THANK YOU

The Lyric Theatre has proven to be an institution dedicated to encouraging culture and education in Los Angeles. Utilizing all faculties of artistic expression the Lyric offers an unparalleled experience.

Lets work together to push artistic boundaries and to evolve with the growing population of this city.

LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 14