LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 1 LYRIC THEATER — OVERVIEW
OVERVIEW
The Lyric is a fully comprehensive arts facility dedicated to providing a
platform for emerging artists and supporting city-wide philanthropic
missions.
A small and mighty venue who’s vision extends beyond its walls, an
institution founded on moralistic principles while providing evenings of
finely-crafted entertainment. The Lyric includes an art gallery/lobby,
blackbox theater, and a large VIP greenroom.
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 2 LYRIC THEATER — HISTORY
HISTORY
The Lyric has a long standing influence in the education of Los
Angeles youth and continues to be a leading force in the cultural
renaissance of the city.
Over the past six years, the Lyric has accomplished providing a stage
worthy of jazz legend Allen Toussaint and rising hip-hop star Anderson
Pack while simultaneously supporting The Los Angeles High School of
the Arts, The Los Angeles Drama Club, and the Kennedy Foundation.
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 3 LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 4 LYRIC THEATER — FLOORPLAN MUSIC FLOORPLAN
Total Occupants: 318 — Total Seats: 0
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 5 PAST MUSIC PROGRAMMING
The Lyric has gained experience producing and promoting concerts and events of
all formats. Since branching out into the live music scene, The Lyric has developed a
reputation for cultivating new talent. As a uniquely creative performance space, The Lyric
has become a favorite spot for local artists and VIPs both as performers and patrons.
PAST ARTISTS INCLUDE
Anderson Paak, BRAIDS, Dam-Funk, G Eazy, George Maple, Grimes, Hayley Kiyoko, Hidden Charms
KING, LANY, Lissie, Little Simz, Lizzo, Moses Sumney, Nick Hakim, PHASES, RKCB, RL Grime
Syd (Internet), Taylor Bennett, Tei Shi, Troye Sivan, Willow Smith
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 6 LYRIC THEATER — FLOORPLAN COMEDY FLOORPLAN
Total Occupants: 176 — Total Seats: 128
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 7 PAST COMEDY PROGRAMMING
The Lyric has also become the home of the monthly “Super Secret Comedy Show,” which
has been gaining recognization as one of LA’s best kept secrets. These events showcase
some of the nation’s funniest touring headliners in addition to rising talent – bringing
together some of comedy’s biggest names in an intimate setting.
PAST COMEDIC ACTS INCLUDE
Ali Wong, Andy Kindler, Anthony Jeselnik, Bill Burr, Bryan Callen, Damon Wayans, Dane Cook
Demetri Martin, Flula, Guy Branum, Iliza Schlesinger, Jerrod Carmichael, Jim Jefferies, Marc Maron
Maria Bamford, Maz Jobrani, Pete Holmes, Reggie Watts, Sarah Silverman, Todd Glass, Trevor Noah
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 8 LYRIC THEATER — PROGRAMMING
Our inaugural season will highlight past artists (G-Eazy, Anderson
Paak, Troye Sivan, etc.) while featuring new artists such as:
Grizzly Bear, Kali Uchis, Jorja Smith, Tyler the Creator, HAIM, Sza, Daniel FUTURE PROGRAMMING Caesar, Jacob Collier, Jon Baptiste, Rex Orange County, Miguel, Halsey, NoMbe, The XX
The Lyric takes pride in supporting up and coming artists of independent
roots of all shapes, sizes, color or creed. This grassroots organization
has long-standing relationships with high-profile booking labels/ Our future comedy programming will evolve with the scene and
agencies such as Goldenvoice, LiveNation, Universal Music, CAA, ICM, continue to develop young comedians and build shows similar to the
DME, Paradigm, and Billions. Goddamn Comedy Jam and The Super Secret Comedy Show. Future
comedic performances include:
Amy Schumer, Michelle Wolf, Amy Poehler, Jermaine Fowler, Kevin Hart,
Pete Davidson, Patton Oswalt
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 9 LYRIC THEATER — RETNA
THE NEW FACADE
RETNA (born Marquis Lewis) is a contemporary artist, primarily
recognized for his graffiti art.
He was born and raised in Los Angeles, and started his career in the
early 1990s. He developed a distinctive script which is derived from
Blackletter, Egyptian Hieroglyphics, Arabic and Hebrew calligraphy – as
well as more traditional types of street-based graffiti.
In addition to exhibiting at institutions and galleries in Los Angeles,
Miami, London, New York and Hong Kong, RETNA has done advertising
for brands such as Louis Vuitton and Nike. His iconic artwork now adorns
the front wall of The Lyric.
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 10 LYRIC THEATER — PARTNERSHIPS
PAST PARTNERSHIPS
We’ve presented shows with legendary companies and tastemakers
like Calvin Klein, Tinder, The Hundreds, Volcom, Pabst Blue Ribbon,
Red Bull, 4AD, IVSEYE, Daceism, and Prismatics, to name a few.
The Lyric partnered with neighboring design gallery, Voila! Creative
Studio, to create a unique immersive experience. Each room at the
Lyric was redecorated with high-end furnishings and art installations
and private events were curated with Voila!’s signature whimsical stye.
The lobby was covered from floor to ceiling in astroturf and the lounge
was decorated with purple velvet chairs, leather tufted couches and
ornate light fixtures.
Voila! Creative Studio was advertised on all Lyric publications and social
media resulting in a successful partnership for over two years.
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 11 LYRIC THEATER — DEMOGRAPHIC
DEMOGRAPHIC
ANNUAL INCOME RANGE: 10% - $250,000+ Annual Salary / 15% - $150-250k Annual Salary / 25% - $75-150k Annual Salary / 50% - $50-75k Annual Salary
AGE GROUP RANGE: 25% 45-60+ / 45% 30-45 / 30% 21-30
GENDER: 49% Male / 51% Female
EDUCATION: 75% College Graduates / 15% Some College 8% High School / 2% Other
ETHNICITY: 30% White / 25 % African American / 25% Hispanic 20% Asian / 10% Other
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 12 LYRIC THEATER — OUTREACH
OUTREACH
• Post advertisements for the event on our homepage and our partner’s websites, a combine average of 8,000 hits a week
• Send out announcements / promo material to our mailing lists, a combined 11,000+ contacts targeted at both LA-natives and the premiere Art/Design/European community in Los Angeles
• Promote on Twitter to our combined 9,000+ followers
• Post flyer with your logo on our main Facebook page as well as our partners’ pages
• Our weekly Facebook page reach is 5,000+ impressions
• Combined partners’ weekly reach is 10,000+ impressions
• Send invitations via Facebook to our combined 5,000+ friends
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 13 THANK YOU
The Lyric Theatre has proven to be an institution dedicated to encouraging culture and education in Los Angeles. Utilizing all faculties of artistic expression the Lyric offers an unparalleled experience.
Lets work together to push artistic boundaries and to evolve with the growing population of this city.
LYRIC THEATER © 2018. ALL RIGHTS RESERVED. PG — 14