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Multimedia Home Platform in the World

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Multimedia Home Platform in the World Multimedia Home Platform in the world Albert Cañigueral Developers Program Manager Warsaw 26th June 2008 © Osmosys 2003-20082003 -200 8 Company Confidential 26 -Jun -08 Outline • Interactive TV basics • MHP versions (very quick) • MHP markets and deployments • MHP developers and applications • Smart use of MHP features • The hidden costs of “low price” • Final remarks Page 1 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 1 InteractiveInteractive TVTV BasicsBasics (note: 26th June 2008 ) © Osmosys 2003-20082003 -200 8 Company Confidential 26 -Jun -08 Digital TV • It’s about (more) Television • In a multi-channel, multi-pipe world, it’s about more than that • It’s about connecting viewers with more content that they care about – as conveniently as possible – as fast as possible – on the big screen, as well as others Page 3 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 2 Digital Interactive TV • It’s about (more) Television! – Surprise? • Interactive TV is not text + graphics – “teletext with pictures” is not the future • Interacting to get TV content (on your TV) – Multi-stream audio and video – VOD, Push-VOD – Internet Video with new codecs – etc. Page 4 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 This isn ’t 1998: things have moved on Page 5 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 3 Interactive TV toolset [2008 edition] Extra revenue opportunities + Storage local/external/remote + H.264 / HD + Broadband + Smart card reader + Return channel + Middleware Current MHEG fits here Zapper STBs and IDTVs Page 6 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 National “books ” • Mainly deal with DVB details: - EIT categories, LCN - Subtitles forma, etc. • MHP is a small section - Usually just a reference to an MHP version - Italy will adopt MHP 1.1.3 in the next version of DGTVI D-book for HDTV Page 7 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 4 Polish book? Compatible DTT receivers for the Polish market • DGTVi (Italy) is ready to help! Page 8 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 Interactive TV ROI building blocks • Number of addressable devices – Plan to have a uniform box population – Regulate and promote the devices for the platform • Cost of service creation – Use standard technologies to create content – Save broadcast bandwidth. Rely on application storage and broadband return. It’s cheap on 2008! • “Value” associated with the service – Audience needs to be educated. Insist! Tell them! – Services need to be improved. Insist! Source: BSkyB/DVB Page 9 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 5 MHP proven business model iDTV & Premium TV revenue (in Mio)* One open interface for 17,0 •Content producers 16,2 15,6 •Broadcasters 14,0 12,6 •Network operators •Manufacturers •Government •Exchangeable Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 •Cheaper •Performant •Fast evolution + 33% Source: DVB World 2008 presentation Page 10 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 MHP proven business model A B Insert the Select card in the the STB match C D Buy the Enjoy match the match! Source: Mediaset Page 11 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 6 MHP proven business model A B Insert the Select card in the the STB match C D Buy the Enjoy match the match! Source: Mediaset Page 12 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 MHEG -5 “Clunky and Inefficient ” * See note * Note: QVC is reported to be using MHEG-5 (but not listed on Freeview website) Page 13 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 7 Companies are going round MHEG • MHEG-5 just doesn’t do much. • Companies that want to make money are adding other content engines in UK DTT to get round the limitations! • Examples in UK are: • Top-up TV (PPV service) • Electra Entertainment (Trove platform) • InView (Teletext Extra) • OceanBlue MHEG-5 proprietary • etc. Box content content EPG PVR UI MHEG-5 proprietary £ engine content engine NotNot includedincluded withwith MHEG-5MHEG-5 engineengine Digital TV Stack OS + Drivers Page 14 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 Companies are going round MHEG http://www.teletextextra.co.uk Page 15 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 8 Companies are going round MHEG http://www.teletextextra.co.uk http://www.inview.co.uk/ Page 16 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 Companies are going roundNot standard MHEG based a lot of OTA! Banners under technology provider control (not broadcasters) http://www.teletextextra.co.uk http://www.inview.co.uk/ Page 17 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 9 MHP versions © Osmosys 2003-20082003 -200 8 Company Confidential 26 -Jun -08 MHP, the evolution • Aimed at horizontal FTA markets • 2002 • Feedback from OCAP experience • Full control of STB by operator • More advanced services for • IPTV support (DVB and non-DVB) operators (VOD, HD, etc.) • 2007 • STB experience under STB manufacturer control • 2005 Page 19 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 10 MHP standardized extensions Source: http://www.mhp.org Page 20 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 Market de -Fragmentation? • MHP started with lot’s of profiles – Essentially down to 1 now – The same interoperable build is used • For cable, satellite, IPTV, DTT • Any CA system • ALL recent (last 3 years) deployments of MHP have been Hybrid and MHP 1.1 – Broadcast + Broadband – Stored applications • MHP is converging on a single profile – All networks, all countries economies of scale apply! – MHEG-5 is just the opposite. 1 customer 1 profile. Page 21 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 11 MHEG -5 roadmap • MHEG promises a “return” channel – for 7 years now…EuroMHEG? • IPTV under discussion Source: http://www.impala.org – It is 2008! Source: http://www.s-and-t.com Page 22 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 MHP markets and deployments © Osmosys 2003-20082003 -200 8 Company Confidential 26 -Jun -08 12 http://www.dvb.org http://www.dvb.org Page 24 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 DVB -GEM, the basis of MHP DVB-GEM = + Remote control events Tune to broadcast and IPTV services, scale video, etc. Multiple applications at the same time Java Security Return channel, TCP/UDP/HTTP/HTPPS, etc. Etc. Page 25 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 13 DVB -GEM :: The MHP family (2008) DVB-GEM MHP tru2way ARIB B.23 Ginga-J GEM-IPTV BD-J ACAP On-air Launch Trials Stopped 2002-03 Broadcast IPTV Packaged target target media target Page 26 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 Tru2way boomerang effect on MHP DVB-GEM MHP tru2way ARIB B.23 Ginga-J GEM-IPTV BD-J ACAP On-air Tru2way is revamping Launch interest from EU and Asia Trials payTV operators on MHP Stopped 2002-03 Broadcast IPTV Packaged target target media target Page 27 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 14 DVB -GEM market (H1 2008) 26m Present Add ~14m Blu-ray devices (inc PS3) Add ~2m OCAP/tru2way devices > 25 million GEM devices Check for yourself at 10m MHP IPTV www.mhp.org Push VOD PVR Green = Pre-launch work MHP 1.1.3 Blue = MHP versions in market HDTV MHP 1.1.2 8m Black = Market Launches MHP DVR Present Orange = MHP deployments MHP 1.0.3 > 9 million 6m MHP 1.0.2 MHP 1.0.1 Saudi MHP 1.0 Arabia Norway Launch 4m Launch Spain New Korea trials Zealand USA Hungary Pre-launch phase Launch Launch Launch Launch 2m MHP 0.8 Italy Italy Belgium Austria MHP 1.0 MHP 1.1 Finland Poland Taiwan Proof of Launch Takeoff Launch Launch Specification Specification Launch Launch Launch concept 1999 2000 2001 2002 2003 2004 2005 2006 2007Page 28 2008 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 Networks using MHP Regardless of network, country, CA, etc. MHP version remains always the same Standard High Definition Definition yes yes Digital Terrestrial ex: Italy, Austria ex: Norway yes yes Digital Cable ex: Austria, Belgium ex: Belgium yes yes Digital Satellite ex: USA ex: Poland yes yes IPTV ex: Korea ex: Korea Page 29 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 15 MHP/GEM is WW recommended • ITU-T Recommendation J.202 • ASEAN Digital Broadcasting – http://new.blog.mhp.org/?p=57 • Several IPTV bodies considering GEM – None of them discuss adopting MHEG-5… • EBU Recommendation R106-2001 – Withdrawn on 03/08 for FTA Licensing regime Page 30 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 MHP IPR Fee • http://www.dvb.org/news_events/news/ via_licensing_removes_mhp/index.xml Note: - Letter from Via Licensing to DVB is not publicly available - DVB members can check dvb iprm 0640 54 (08) mhp fta roy 08 06.pdf Page 31 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 16 MHPMHP developersdevelopers andand applicationsapplications © Osmosys 2003-20082003 -200 8 Company Confidential 26 -Jun -08 Simple Generation of applications • In a word “Yes” • Authoring tools: – Ensequence, Alticomposer & others • CMS with MHP friendly output (likely XML) – Sysmedia and others (in house extensions) – Template based applications • HTML engine (MHP 1.1) – other engines available • Why build when you can buy?? – Thousands of MHP applications – 6 million registered Java developers Page 33 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 17 MHP/GEM developers • OCAP: Vidiom, Zodiac, Chellomedia, etc. • BD-J: Every Studio in Hollywood! Page 34 © Osmosys 2003 --200 8 Company Confidential 26 -Jun -08 All kind of applications TV is culture Interactive TV
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