MARIANNE VAN DEN BOOMEN TRANS CODING THE DIGITAL HOW METAPHORS MATTER IN NEW MEDIA A SERIES OF READERS PUBLISHED BY THE INSTITUTE OF NETWORK CULTURES ISSUE NO.: 14 MARIANNE VAN DEN BOOMEN TRANSCODING THE DIGITAL HOW METAPHORS MATTER IN NEW MEDIA Theory on Demand #14 Transcoding the Digital: How Metaphors Matter in New Media Author: Marianne van den Boomen Editorial support: Miriam Rasch Design and DTP: Katja van Stiphout Publisher: Institute of Network Cultures, Amsterdam 2014 Printer: ‘Print on Demand’ First 200 copies printed at Drukkerij Steenman, Enkhuizen ISBN: 978-90-818575-7-4 Earlier and different versions of Chapter 2 has been published in 2008 as ‘Interfacing by Iconic Metaphors’, in Configurations 16 (1): 33-55, and in 2009 as ‘Interfacing by Material Metaphors: How Your Mailbox May Fool You’, in Digital Material: Tracing New Media in Everyday Life and Technology, edited by Marianne van den Boomen, Sybille Lammes, Ann-Sophie Lehmann, Joost Raessens, and Mirko Tobias Schäfer. Amsterdam: Amsterdam University Press, p. 253-266. An earlier and different version of Chapter 6 has been published in 2006 as ‘Transcoding Metaphors after the Mediatic Turn’, in SPIEL 25 (h.1): 47-58. Contact Institute of Network Cultures Phone: +31 20 5951865 Email:
[email protected] Web: http://www.networkcultures.org This publication is available through various print on demand services. For more information, and a freely downloadable PDF: http://networkcultures.org/publications This publication is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-SA 4.0). TRANSCODING THE DIGITAL 3 TRANSCODING THE DIGITAL HOW METAPHORS MATTER IN NEW MEDIA De transcodering van het digitale Hoe metaforen ertoe doen in nieuwe media (met een samenvatting in het Nederlands) PROEFSCHRIFT ter verkrijging van de graad van doctor aan de Universiteit Utrecht op gezag van de rector magnificus, prof.dr.