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Exploration of Zhuozhou's Sustainable Development of the Commerce Under the Globalization of the Economy

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Exploration of Zhuozhou's Sustainable Development of the Commerce Under the Globalization of the Economy 2015 AASRI International Conference on Industrial Electronics and Applications (IEA 2015) Exploration of Zhuozhou’s Sustainable Development of the Commerce under the Globalization of the Economy Zhiguang Wu, Ning Wang, Xuefei Liu Urban and rural planning, Agricultural University of Hebei, Baoding, Heibei, China Abstract—Since the reform and opening up policy, China’s commercial development has made an unprecedented A. Strength achievement both in speed and in scale in recent years, thus Zhuozhou has 2,300 years of history, which has it becomes a dazzling light in the world’s economic develop- unique historical and cultural resources such as “Day of ment. However, in the construction of commercial outlets in the first states,” “The three kingdoms culture,” “Lu’s recent years, there are some phenomenons such as layout of culture,” “LiXue culture,” “The yi culture,” and so on. the chaos, the same function of the formats, business facili- Zhuozhou’s level of economic development in Hebei ties redundant construction, resources waste, and excessive province is belonged to the upper level. Zhuozhou has competition because of a lack of unified planning, which will occupied the advantage of multiple regional economic have a negative impact to the sustainable development of development, and it has an economic development advan- commercial economy and prosperity of our country. Under tage of long-term development, rapid development, steady the background of economic globalization, this article makes development by the rising of “Bohai triangle” and the an exploration about Zhuozhou’s business sustainable development in the perspective of the trend of global com- rapid development of regional economy of the Beijing- merce development field of vision, which will guide the Tianjin-Hebei region. practice of the commercial development of our country in a B. Weakness new scientific concept of development strategy and will ensure our business developing safe and healthy in the fierce Zhuozhou has a large demand for social consumption, international competition. we can learn that Zhuozhou’s GDP declines since 2012 from the date. It is because that there is lack of strength, Keywords-economic globalization; sustainable develop- high level and influential enterprise groups and industry ment; business cluster, which caused the city insufficient of various advantage transformation. The city cannot rely on the real I. THE COMMERCIAL DEVELOPMENT OF ECONOMIC estate only. GLOBALIZATION C. Opportunities Economic globalization is one of the important cha- racteristics of contemporary world economy, which is a Zhuozhou, as the south of Beijing, combined with Bei- form of human development and progress, and it is also jing commercial market to support the regional commodi- the important trend of the world economy. If we want to ty distribution center, and to progress the commodity keep a certain position and obtain further development in circulation actively, and to perfect the commercial func- the future world economic landscape, we can only seize tion of Zhuozhou with the help of the close geopolitical the opportunity to face the challenge and integrated into relations with Beijing, as well as the historical opportunity the system of the economic globalization actively. of the Beijing-Tianjin-Hebei integration development. Looked from the development trend of global com- Zhuozhou, as the south of Beijing, combined with Bei- merce, international operation, the structural transforma- jing commercial market to support the regional commodi- tion of the formats, the rise of e-commerce and modern ty distribution center, and to progress the commodity logistics have become a commercial and trade circulation circulation actively, and to perfect the commercial func- industry development trend and the globalization, scale tion of Zhuozhou with the help of the close geopolitical and chaining of trade circulation enterprises are growing relations with Beijing, as well as the historical opportunity in strength. of the Beijing-Tianjin-Hebei integration development. D. Challenges II. THE PARSING OF ECONOMIC DEVELOPMENT CONDITIONS OF ZHUOZHOU CITY Beijing is an international city, which has a big city scale, a lot of floating population and a big scale of Zhuozhou City is located in the confluence of Beijing, commercial consumer market. How to make use of the Tianjin, and Hebei, it is the core of Beijing-Tianjin-Hebei traffic docking of Zhuozhou and Beijing, and make metropolitan circle, and it is also the important satellite Beijing provide broad market space for Zhuozhou’s city of “New District in the south of Beijing city.” business resources development and utilization, which is a © 2015. The authors - Published by Atlantis Press 548 big challenge, is also another round of new challenges tion with the modern; Make the high-speed railway as hub after Zhuozhou real estate development. in the east-centralized layout, namely make the internatio- nalization in combination with the commercial circulation. III. THE SUSTAINABLE DEVELOPMENT OF Depending on the ancient city in the west-centralized ZHUOZHOU’S COMMERCIAL UNDER THE BACKGROUND OF combined decentralized, namely make the history in ECONOMIC GLOBALIZATION combination with the culture. Make the decentralized in The commercial economy as the medium carrier or- combination with the centralized in the south, namely make ganization of commodity circulation appears the function the tradition in combination with the characteristics. Make of connection between production and consumption in the the new district business center and ecological park as development of market economy increasingly, which highlight in the north-centralized layout, namely make the plays an important role in a virtuous cycle in promoting modern in combination with the fashion. the national economy in the modern economic life [1]. 5) The positioning of commercial grade Therefore, we must make the business sustainable devel- The municipal commercial outlets are based on im- opment as the core in Zhuozhou commercial network proving supporting network and building commercial planning, and optimize the commerce to keep pace with street. The district business is based on building shopping the times for Zhuozhou business development. centers. The commerce of the street, town, and township level is based on building convenient supporting network. A. Commercial network planning of Zhuozhou Table 1 below explains the specific business hierarchy. According to the Zhuozhou’s business development goals, we can determine the core consumers, center for B. The measures of the sustainable development of consumers, radiation consumers reasonably. And we also Zhuozhou business can orientate the five aspects of the business planning The sustainable development has become a universal such as the theme of the concept, forms, formats, space, way. We need to pass a new development model for measures from the perspective of sustainable development. institutional innovation, promote the development of 1) The theme of business planning commercial economy circularly, facilitate commercial The theme of business planning is defined as such: economy to develop in the direction of ecological innova- cultural and commercial interdependence, taste and tion model, be able to build system of perfect business fashion symbiosis, Zhuozhou and Beijing city could be economic and ecological innovation eventually [2]. concerned as the “same city.” Zhuozhou has a long Therefore the following measures have been taken. history of culture. We must improve the grade of the city 1) The strategic measure of Zhuozhou business devel- and develop some modern business facilities and a group opment of commercial service facilities which is high taste, strong (i) The innovation and development strategy: We characteristics setting leisure, culture and entertainment as should set up the concept of innovative business industry, a whole. improve the business leading role in national economy 2) The concept of business planning and the pulling effect on consumption to economic growth, Zhuozhou’s business planning concept is made of the and create the innovation of the formats of Zhuozhou in capital economic circle, modern business, network busi- different development stages. ness, cultural heritage, landscape business, tourism (ii) The culture promotes business strategy: We must in- business, commercial transportation, which will be tegrate historical and cultural resources, carry forward the integrated into commercial network planning in order to historical and cultural features, change the potential value meet the economic and social sustainable development of which subsided three kingdoms culture, LiXue culture, Yi Zhuozhou. culture into the commercial value to drive the development 3) The positioning of business format of market economy for Zhuozhou. Take new type business format as the principal, modi- (iii) The ecological green strategy: We should grasp fy and improve traditional business format. We must build the relationship of green production, green purchasing and commercial pattern of “harmonious but different,” to green consumption scientifically to come true an ecologi- prevent the vicious competition of “identical but dishar- cal commercially viable. And we may think about the monious.” relationship between the environmental protection and 4) The positioning of commercial space resource conservation as a business development consid- We can make the center of the city as the core- eration to
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