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September 23 26, 2019 El Paso Convention Center El Paso, Texas SEPTEMBER 23 26, 2019 EL PASO CONVENTION CENTER EL PASO, TEXAS 1 MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents Partners.................................................................................... 1 Summit Agenda....................................................................... 2 Monday, September 23: Agenda............................................. 4 Monday, September 23: Session Descriptions........................ 5 Tuesday, September 24: Agenda............................................. 8 Tuesday, September 24: Session Descriptions........................ 9 Wednesday, September 25: Agenda....................................... 32 Wednesday, September 25: Session Descriptions.................. 33 Thursday, September 26: Agenda........................................... 40 Thursday, September 26: Session Descriptions...................... 41 PRESENTING PARTNERS SUPPORTING PARTNERS experiential PARTNER MiLBInnovatorsSummit.com | #MiLBIS 1 /MiLBSpEvents | @MiLBSpEvents SUMMIT AGENDA MONDAY, SEPT. 23 EVENT LOCATION 9 a.m. – 4 p.m. Registration Mount Franklin Lobby Ticketing Symposium, 10 a.m. – 3 p.m. Summit Room (Abraham Chavez Theatre) presented by Tickets.com Noon – 1 p.m. Lunch Abraham Chavez Theatre Lobby MiLB CommUNITY Service Project, 3:30 – 6:30 p.m. presented by Musco Sports Armed Services YMCA of El Paso Lighting and Uncle Ray’s Trade Show Happy Hour, 7 – 8 p.m. Trade Show Floor (Hall B) presented by Applegate TUESDAY, SEPT. 24 EVENT LOCATION 7 a.m. – 4 p.m. Registration Mount Franklin Lobby Newcomers Breakfast, 7:30 – 8:45 a.m. Paso Del Norte Lobby presented by Destination El Paso Trade Show Breakfast, 7:30 – 8:45 a.m. Trade Show Floor presented by Destination El Paso Summit Room, Juárez Rooms A-C & D-F, 9 a.m. – 2 p.m. Symposiums† Rio Grande Rooms A, B & C, and Southwest University Park 11:30 a.m. – 12:30 p.m. Trade Show Lunch Trade Show Floor 2:30 – 3:15 p.m. Mountainside Chat Summit Room Summit Room, El Paso Rooms AF, BE & 3:30 – 5 p.m. Group Therapy Sessions CD, and Juárez Rooms AF & CD 6 – 8 p.m. MiLB Mixer Arts Festival Plaza and Sky Garden Casual attire is suggested for all social events. | Schedule subject to change. † The Symposiums include: Community Relations; Executive, presented by Marc Taylor; Marketing; Operations, presented by HPM Leadership; Promotions; Ticketing, presented by Tickets.com; and Video Production & Design. Note: The Executive Symposium is open only to those who RSVP’d in advance. 2 MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents SUMMIT AGENDA WEDNESDAY, SEPT. 25 EVENT LOCATION Women in Baseball: 7:45 – 9:45 a.m. Coffee & Connections, Rio Grande Room presented by Jostens 8 a.m. – 4 p.m. Registration Mount Franklin Lobby 8:30 – 9:45 a.m. Trade Show Breakfast Trade Show Floor 10 a.m. – Noon Summit Presentations Summit Room Noon – 1:30 p.m. Trade Show Lunch Trade Show Floor 1:45 – 2:45 p.m. Team Building: Improv Workshop Paso Del Norte Lobby El Paso Rooms AF, BE & CD, 3 – 5 p.m. OPEN Sessions and Juárez Rooms AF, BE & CD 5:30 – 7:30 p.m. MiLB Charities Social Trade Show Floor THURSDAY, SEPT. 26 EVENT LOCATION 8 a.m. – 2 p.m. Registration Mount Franklin Lobby 8 – 8:45 a.m. Trade Show Breakfast Trade Show Floor Golden Bobblehead Awards 9 a.m. – Noon Summit Room Finalist Presentations Noon – 1:30 p.m. Trade Show Lunch Trade Show Floor 1:30 – 3 p.m. Summit Presentations Summit Room 3:30 – 4:30 p.m. MiLB OPEN Session Summit Room Yappy Hour, 4:30 – 5:45 p.m. Convention Center Plaza presented by OC Sports 6 – 9 p.m. Ballpark Outing Southwest University Park Casual attire is suggested for all social events. | Schedule subject to change. 3 MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents MONDAY, SEPTEMBER 23 SCHEDULE TIME EVENT LOCATION 9 a.m. – 4 p.m. Registration Mount Franklin Lobby Ticketing Symposium, Summit Room 10 a.m. – 3 p.m. presented by Tickets.com (Abraham Chavez Theatre) Abraham Chavez Theatre Noon – 1 p.m. Lunch Lobby MiLB Community Service Project, Armed Services YMCA 3:30 – 6:30 p.m. presented by Musco Sports Lighting of El Paso and Uncle Ray’s Trade Show Happy Hour, Trade Show Floor 7 – 8 p.m. presented by Applegate (Hall B) MiLBInnovatorsSummit.com | #MiLBIS 4 /MiLBSpEvents | @MiLBSpEvents TICKETING SYMPOSIUM, presented by Tickets.com EMCEE TIM SNYDER Vice President of Business Development, Tickets.com Ticketing Symposium Abraham Chavez Theatre As vice president of business development, Snyder oversees Tickets.com’s efforts in the areas of new business acquisition and client retention. Snyder has over 30 years of ticketing and business development experience, including an extensive background in client services and ticket operations. Snyder joined Tickets.com in July 2010 as vice president of service delivery. Prior to joining Tickets.com, Snyder was with Ticketmaster for over 19 years, most recently serving as senior general manager overseeing the Cleveland, Columbus and Pittsburgh markets. Snyder began his ticketing career at the Breakaway Theater in Akron, Ohio, before working for both the Cleveland Orchestra and the Cleveland Cavaliers NBA basketball team. MiLBInnovatorsSummit.com | #MiLBIS 5 /MiLBSpEvents | @MiLBSpEvents TICKETING SYMPOSIUM, presented by Tickets.com 10:10 a.m. TDC’s Registered Developer Program Cheryl Hawa, Manager of Client Services and Fulfillment, Tickets.com Listen in on an overview of the Registered Developer Program (RDP), what it is, how it works, how to navigate the integrators and more! 10:45 a.m. Nuts & Bolts: Configuring Membership and Loyalty Programs for ProVenue Katherine Walch, Manager of Business Development, Tickets.com With an eye toward creating brand loyalty, incentivizing behavior and retaining valuable subscriber patrons, join Tickets.com as they provide a complete step-by-step walkthrough of building a loyalty and membership program in ProVenue. This session is intended to help provide basic familiarization with standard terms and concepts introduced in their Membership and Loyalty offering. It is not intended to offer any guidelines to how an organization might proceed with the development of their own program(s). 11:30 a.m. More Sales, Less Selling Jamie Hernandez, Vice President of Partner Success, Fevo Amplify your single game initiatives, marketing efforts, and group sales campaigns with Fevo. Learn how your counterparts at the Lehigh Valley IronPigs, Round Rock Express and others are leveraging best practices to sell more tickets and generate more revenue. 6 MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents TICKETING SYMPOSIUM, presented by Tickets.com 1 P.m. ProVenue Product Suite Update: Catch Up on New and Upcoming Features Katherine Walch, Manager of Business Development, Tickets.com Tickets.com understands the importance of exceeding the demands of ticket buyers, which is why they deliver products that are innovative and cutting edge. Join in for an overview of new and upcoming features in ProVenue and MyProVenue. Are you taking full advantage of all that’s being offered? 1:45 P.m. Payment Perks: Enabling Fans to Pay with Points Ty Tyree, Vice President of Loyalty Product, FIS Fans love perks. Teams love their fans. Find a convenient way to boost the fan experience before they walk through the gates. FIS is unveiling a brand-new benefit available in partnership with Tickets.com for online ticket purchases. 2:15 P.m. Tips & Tricks from ProVenue Support Cheryl Hawa, Manager of Client Services and Fulfillment, Tickets.com Join Tickets.com for a session highlighting some of ProVenue’s coolest features that will help streamline ticket inventory management and patron data. This session will show different ways to use existing functionality that may not be used to full potential. 7 MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents TUESDAY, SEPTEMBER 24 SCHEDULE TIME EVENT LOCATION 7 a.m. – 4 p.m. Registration Mount Franklin Lobby Newcomers Breakfast, 7:30 – 8:45 a.m. Paso Del Norte Lobby presented by Destination El Paso Trade Show Breakfast, 7:30 – 8:45 a.m. Trade Show Floor presented by Destination El Paso Summit Room, Juárez Rooms A-C & D-F, 9 a.m. – 2 p.m. † Symposiums Rio Grande Rooms A, B & C, and Southwest University Park 11:30 a.m. – 12:30 p.m. Lunch Trade Show Floor 2:30 – 3:15 p.m. Mountainside Chat Summit Room Summit Room, 3:30 – 5 p.m. Group Therapy Sessions El Paso Rooms AF, BE & CD, and Juárez Rooms AF & CD Arts Festival Plaza 6 – 8 p.m. MiLB Mixer and Sky Garden MiLBInnovatorsSummit.com | #MiLBIS 8 /MiLBSpEvents | @MiLBSpEvents COMMUNITY RELATIONS SYMPOSIUM EMCEE COURTNEY NEHLS Assistant Director of Community Engagement, Minor League Baseball Community Relations Symposium Rio Grande Room A Nehls manages the development and implementation of programs, activities, partnerships and other strategic endeavors that activate Minor League Baseball Charities, the in-house 501(c)(3) charitable organization of Minor League Baseball. Prior to joining Minor League Baseball in 2014, Nehls spent five seasons as manager of game entertainment for the Tampa Bay Rays, and one year with the Fresno Grizzlies as director of sponsorship services. Nehls is a Big Sister with Big Brothers Big Sisters of Tampa Bay and has been matched with her Little for more than four years. She is also on the Board of Directors of Girls on the Run Tampa Bay. A native of Spring, Texas, Nehls graduated from California State University, Fresno with a Bachelor of Arts in mass communications and journalism and a minor in marketing. During her time in college, she played Division I tennis. MiLBInnovatorsSummit.com | #MiLBIS 9 /MiLBSpEvents | @MiLBSpEvents COMMUNITY RELATIONS SYMPOSIUM 9:05 a.m. MILB Charities Recap & Discussion Courtney Nehls, Assistant Director of Community Engagement, Minor League Baseball Courtney will briefly review what took place for MiLB Charities in 2019, discuss plans for 2020 and then open it up to the group to discuss industry best practices and how MiLB as a whole can better serve our communities. Attendees are encouraged to use this time to ask Courtney questions, brainstorm with each other and network with fellow community-minded executives. 9:45 a.m.
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